초광대역(UWB) 시장 : 시장 규모, 점유율 및 동향 분석-측위 시스템별, 애플리케이션별, 최종 용도별, 지역별 전망 및 예측(2024-2031년)

The Global Ultra Wideband Market size is expected to reach $4.9 billion by 2031, rising at a market growth of 18.2% CAGR during the forecast period.

UWB technology enhances the operation of automated and collaborative robots by providing accurate positioning and collision avoidance capabilities. This enables robots to work alongside human operators and other machines with greater precision, improving efficiency and flexibility in manufacturing processes. UWB can provide precise measurements and inspections in quality control and testing applications. This includes monitoring the alignment and positioning of components, detecting defects, and ensuring the accuracy of manufacturing processes. Thus, the manufacturing segment held 18% revenue share in the market in 2023.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2024, Qualcomm introduced the FastConnect 7900, the first AI-optimized Wi-Fi 7 system integrating Wi-Fi, Bluetooth, and it on a single chip. This innovation enhances connectivity and proximity features like digital keys and indoor navigation, with a commercial launch planned for late 2024. Additionally, In November, 2023, NXP Semiconductors has unveiled the Trimension NCJ29D6, an advanced automotive UWB chip that integrates secure localization with short-range radar. Designed for applications such as car access and child detection, it aims for 2025 vehicle integration, improving performance, security, and cost efficiency.

Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Ultra Wideband Market. Companies such as Qorvo, Inc., Samsung Electronics Co., Ltd., and STMicroelectronics N.V. are some of the key innovators in Ultra Wideband Market. In September, 2023, Apple Inc. has upgraded its Watch Series 9 and Watch Ultra 2 with a second-generation UWB chip, enhancing precision location services for integration with Home Pod and iPhone. This advancement underscores UWB's expanding role in high-precision applications, including keyless entry and contactless payments.

Market Growth Factors

As smart technologies and connected devices become more prevalent, there is a greater need for precise location services to enable seamless interactions and functionality. UWB supports advanced smart home features, such as automated lighting and security systems, by providing accurate location data to trigger actions based on user presence or movement.

Additionally, UWB improves the user experience in smart environments by enabling precise indoor navigation, location-based services, and context-aware interactions. This enhances the functionality of smart homes, offices, and public spaces, making them more responsive to user needs. In conclusion, IoT and Smart Infrastructure growth drive the market's growth.

Market Restraining Factors

For large-scale deployments, such as in smart cities or extensive industrial environments, the short range of UWB necessitates the installation of numerous UWB nodes or anchors to ensure comprehensive coverage. This can lead to increased costs and complexity in setting up and maintaining the UWB infrastructure. Therefore, short-range limitations are hampering the market's growth.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.

Positioning system Outlook

Based on positioning system, the market is divided into indoor and outdoor. In 2023, the indoor segment garnered 70% revenue share in the market. UWB technology offers unparalleled accuracy in indoor positioning, often within a few centimeters. This level of precision is crucial in environments where traditional GPS systems are ineffective, such as large buildings, warehouses, shopping malls, and hospitals.

Application Outlook

On the basis of application, the market is segmented into real-time location system (RTLS), imaging, and communication. In 2023, the imaging segment attained 32% revenue share in the market. UWB technology offers the ability to achieve high-resolution imaging by providing detailed information on objects' spatial and temporal dimensions.

End Use Outlook

By end use, the market is divided into consumer electronics, automotive & transportation, manufacturing, residential, and others. In 2023, the consumer electronics segment registered 37% revenue share in the market. Consumer electronics, including smartphones, smartwatches, and smart home devices, can benefit from the highly precise location-tracking capabilities of UWB.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 31% revenue share in the market. APAC is seeing increased investment in research and development from both government and private sectors.

Market Competition and Attributes

The Ultra Wideband (UWB) market is highly competitive, with prominent players like Apple, Samsung, and Decawave (Qorvo) leading innovation. Key attributes include precision in location tracking, low power consumption, and high data transfer rates, making UWB ideal for applications in indoor positioning, smart devices, and automotive systems.

Recent Strategies Deployed in the Market

• Feb-2024: Qualcomm introduced the FastConnect 7900, the first AI-optimized Wi-Fi 7 system integrating Wi-Fi, Bluetooth, and Ultra Wideband on a single chip. This innovation enhances connectivity and proximity features like digital keys and indoor navigation, with a commercial launch planned for late 2024.
• Nov-2023: NXP Semiconductors has unveiled the Trimension NCJ29D6, an advanced automotive UWB chip that integrates secure localization with short-range radar. Designed for applications such as car access and child detection, it aims for 2025 vehicle integration, improving performance, security, and cost efficiency.
• Sep-2023: Apple Inc. has upgraded its Watch Series 9 and Watch Ultra 2 with a second-generation UWB chip, enhancing precision location services for integration with HomePod and iPhone. This advancement underscores UWB's expanding role in high-precision applications, including keyless entry and contactless payments. The new models will be available from September 22, 2023.
• Mar-2023: Samsung Electronics has launched the Exynos Connect U100, its first ultra-wideband (UWB) chipset, offering centimeter-level accuracy for mobile, automotive, and IoT applications. This advanced chipset integrates radio frequency and power management components, enhancing secure, precise location tracking and supporting AR/VR applications. Certified by industry standards, it is designed for hyper-connected environments.
• Feb-2023: Qorvo, Inc. and Quectel has introduced the AU30Q ultra-wideband automotive module, utilizing Qorvo's chipset to deliver precise localization and secure vehicle access. This module supports digital keys, adheres to global standards, and enhances real-time interactions between vehicles and their owners with advanced security features.
• Dec-2022: Samsung Electronics Co. Ltd. partnered with Zigbang to introduce the SHP-R80 UWB-based smart door lock. This advanced lock allows touchless access via a digital key from the Samsung Wallet app, offering enhanced security and convenience. Initially available in South Korea, it also integrates with the Zigbang app for remote notifications

List of Key Companies Profiled

• Qorvo, Inc.
• NXP Semiconductors N.V.
• Texas Instruments, Inc.
• Apple, Inc.
• Samsung Electronics Co. Ltd
• Johanson Technology, Inc.
• Sony Corporation
• Qualcomm Incorporated (Qualcomm Technologies, Inc.)
• STMicroelectronics N.V.
• Intel Corporation

Global Ultra Wideband Market Report Segmentation

By Positioning System

• Indoor
• Outdoor

By Application

• Real-time Location System (RTLS)
• Imaging
• Communication

By End Use

• Consumer Electronics
• Automotive & Transportation
• Manufacturing
• Residential
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Ultra Wideband Market, by Positioning System
  • 1.4.2 Global Ultra Wideband Market, by Application
  • 1.4.3 Global Ultra Wideband Market, by End Use
  • 1.4.4 Global Ultra Wideband Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
  • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Jul - 2024, Feb) Leading Players
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Ultra Wideband Market by Positioning System

• 5.1 Global Indoor Market by Region
• 5.2 Global Outdoor Market by Region

Chapter 6. Global Ultra Wideband Market by Application

• 6.1 Global Real-time Location System (RTLS) Market by Region
• 6.2 Global Imaging Market by Region
• 6.3 Global Communication Market by Region

Chapter 7. Global Ultra Wideband Market by End Use

• 7.1 Global Consumer Electronics Market by Region
• 7.2 Global Automotive & Transportation Market by Region
• 7.3 Global Manufacturing Market by Region
• 7.4 Global Residential Market by Region
• 7.5 Global Others Market by Region

Chapter 8. Global Ultra Wideband Market by Region

• 8.1 North America Ultra Wideband Market
  • 8.1.1 North America Ultra Wideband Market by Positioning System
    • 8.1.1.1 North America Indoor Market by Region
    • 8.1.1.2 North America Outdoor Market by Region
  • 8.1.2 North America Ultra Wideband Market by Application
    • 8.1.2.1 North America Real-time Location System (RTLS) Market by Country
    • 8.1.2.2 North America Imaging Market by Country
    • 8.1.2.3 North America Communication Market by Country
  • 8.1.3 North America Ultra Wideband Market by End Use
    • 8.1.3.1 North America Consumer Electronics Market by Country
    • 8.1.3.2 North America Automotive & Transportation Market by Country
    • 8.1.3.3 North America Manufacturing Market by Country
    • 8.1.3.4 North America Residential Market by Country
    • 8.1.3.5 North America Others Market by Country
  • 8.1.4 North America Ultra Wideband Market by Country
    • 8.1.4.1 US Ultra Wideband Market
      • 8.1.4.1.1 US Ultra Wideband Market by Positioning System
      • 8.1.4.1.2 US Ultra Wideband Market by Application
      • 8.1.4.1.3 US Ultra Wideband Market by End Use
    • 8.1.4.2 Canada Ultra Wideband Market
      • 8.1.4.2.1 Canada Ultra Wideband Market by Positioning System
      • 8.1.4.2.2 Canada Ultra Wideband Market by Application
      • 8.1.4.2.3 Canada Ultra Wideband Market by End Use
    • 8.1.4.3 Mexico Ultra Wideband Market
      • 8.1.4.3.1 Mexico Ultra Wideband Market by Positioning System
      • 8.1.4.3.2 Mexico Ultra Wideband Market by Application
      • 8.1.4.3.3 Mexico Ultra Wideband Market by End Use
    • 8.1.4.4 Rest of North America Ultra Wideband Market
      • 8.1.4.4.1 Rest of North America Ultra Wideband Market by Positioning System
      • 8.1.4.4.2 Rest of North America Ultra Wideband Market by Application
      • 8.1.4.4.3 Rest of North America Ultra Wideband Market by End Use
• 8.2 Europe Ultra Wideband Market
  • 8.2.1 Europe Ultra Wideband Market by Positioning System
    • 8.2.1.1 Europe Indoor Market by Country
    • 8.2.1.2 Europe Outdoor Market by Country
  • 8.2.2 Europe Ultra Wideband Market by Application
    • 8.2.2.1 Europe Real-time Location System (RTLS) Market by Country
    • 8.2.2.2 Europe Imaging Market by Country
    • 8.2.2.3 Europe Communication Market by Country
  • 8.2.3 Europe Ultra Wideband Market by End Use
    • 8.2.3.1 Europe Consumer Electronics Market by Country
    • 8.2.3.2 Europe Automotive & Transportation Market by Country
    • 8.2.3.3 Europe Manufacturing Market by Country
    • 8.2.3.4 Europe Residential Market by Country
    • 8.2.3.5 Europe Others Market by Country
  • 8.2.4 Europe Ultra Wideband Market by Country
    • 8.2.4.1 Germany Ultra Wideband Market
      • 8.2.4.1.1 Germany Ultra Wideband Market by Positioning System
      • 8.2.4.1.2 Germany Ultra Wideband Market by Application
      • 8.2.4.1.3 Germany Ultra Wideband Market by End Use
    • 8.2.4.2 UK Ultra Wideband Market
      • 8.2.4.2.1 UK Ultra Wideband Market by Positioning System
      • 8.2.4.2.2 UK Ultra Wideband Market by Application
      • 8.2.4.2.3 UK Ultra Wideband Market by End Use
    • 8.2.4.3 France Ultra Wideband Market
      • 8.2.4.3.1 France Ultra Wideband Market by Positioning System
      • 8.2.4.3.2 France Ultra Wideband Market by Application
      • 8.2.4.3.3 France Ultra Wideband Market by End Use
    • 8.2.4.4 Russia Ultra Wideband Market
      • 8.2.4.4.1 Russia Ultra Wideband Market by Positioning System
      • 8.2.4.4.2 Russia Ultra Wideband Market by Application
      • 8.2.4.4.3 Russia Ultra Wideband Market by End Use
    • 8.2.4.5 Spain Ultra Wideband Market
      • 8.2.4.5.1 Spain Ultra Wideband Market by Positioning System
      • 8.2.4.5.2 Spain Ultra Wideband Market by Application
      • 8.2.4.5.3 Spain Ultra Wideband Market by End Use
    • 8.2.4.6 Italy Ultra Wideband Market
      • 8.2.4.6.1 Italy Ultra Wideband Market by Positioning System
      • 8.2.4.6.2 Italy Ultra Wideband Market by Application
      • 8.2.4.6.3 Italy Ultra Wideband Market by End Use
    • 8.2.4.7 Rest of Europe Ultra Wideband Market
      • 8.2.4.7.1 Rest of Europe Ultra Wideband Market by Positioning System
      • 8.2.4.7.2 Rest of Europe Ultra Wideband Market by Application
      • 8.2.4.7.3 Rest of Europe Ultra Wideband Market by End Use
• 8.3 Asia Pacific Ultra Wideband Market
  • 8.3.1 Asia Pacific Ultra Wideband Market by Positioning System
    • 8.3.1.1 Asia Pacific Indoor Market by Country
    • 8.3.1.2 Asia Pacific Outdoor Market by Country
  • 8.3.2 Asia Pacific Ultra Wideband Market by Application
    • 8.3.2.1 Asia Pacific Real-time Location System (RTLS) Market by Country
    • 8.3.2.2 Asia Pacific Imaging Market by Country
    • 8.3.2.3 Asia Pacific Communication Market by Country
  • 8.3.3 Asia Pacific Ultra Wideband Market by End Use
    • 8.3.3.1 Asia Pacific Consumer Electronics Market by Country
    • 8.3.3.2 Asia Pacific Automotive & Transportation Market by Country
    • 8.3.3.3 Asia Pacific Manufacturing Market by Country
    • 8.3.3.4 Asia Pacific Residential Market by Country
    • 8.3.3.5 Asia Pacific Others Market by Country
  • 8.3.4 Asia Pacific Ultra Wideband Market by Country
    • 8.3.4.1 China Ultra Wideband Market
      • 8.3.4.1.1 China Ultra Wideband Market by Positioning System
      • 8.3.4.1.2 China Ultra Wideband Market by Application
      • 8.3.4.1.3 China Ultra Wideband Market by End Use
    • 8.3.4.2 Japan Ultra Wideband Market
      • 8.3.4.2.1 Japan Ultra Wideband Market by Positioning System
      • 8.3.4.2.2 Japan Ultra Wideband Market by Application
      • 8.3.4.2.3 Japan Ultra Wideband Market by End Use
    • 8.3.4.3 India Ultra Wideband Market
      • 8.3.4.3.1 India Ultra Wideband Market by Positioning System
      • 8.3.4.3.2 India Ultra Wideband Market by Application
      • 8.3.4.3.3 India Ultra Wideband Market by End Use
    • 8.3.4.4 South Korea Ultra Wideband Market
      • 8.3.4.4.1 South Korea Ultra Wideband Market by Positioning System
      • 8.3.4.4.2 South Korea Ultra Wideband Market by Application
      • 8.3.4.4.3 South Korea Ultra Wideband Market by End Use
    • 8.3.4.5 Australia & New Zealand Ultra Wideband Market
      • 8.3.4.5.1 Australia & New Zealand Ultra Wideband Market by Positioning System
      • 8.3.4.5.2 Australia & New Zealand Ultra Wideband Market by Application
      • 8.3.4.5.3 Australia & New Zealand Ultra Wideband Market by End Use
    • 8.3.4.6 Malaysia Ultra Wideband Market
      • 8.3.4.6.1 Malaysia Ultra Wideband Market by Positioning System
      • 8.3.4.6.2 Malaysia Ultra Wideband Market by Application
      • 8.3.4.6.3 Malaysia Ultra Wideband Market by End Use
    • 8.3.4.7 Rest of Asia Pacific Ultra Wideband Market
      • 8.3.4.7.1 Rest of Asia Pacific Ultra Wideband Market by Positioning System
      • 8.3.4.7.2 Rest of Asia Pacific Ultra Wideband Market by Application
      • 8.3.4.7.3 Rest of Asia Pacific Ultra Wideband Market by End Use
• 8.4 LAMEA Ultra Wideband Market
  • 8.4.1 LAMEA Ultra Wideband Market by Positioning System
    • 8.4.1.1 LAMEA Indoor Market by Country
    • 8.4.1.2 LAMEA Outdoor Market by Country
  • 8.4.2 LAMEA Ultra Wideband Market by Application
    • 8.4.2.1 LAMEA Real-time Location System (RTLS) Market by Country
    • 8.4.2.2 LAMEA Imaging Market by Country
    • 8.4.2.3 LAMEA Communication Market by Country
  • 8.4.3 LAMEA Ultra Wideband Market by End Use
    • 8.4.3.1 LAMEA Consumer Electronics Market by Country
    • 8.4.3.2 LAMEA Automotive & Transportation Market by Country
    • 8.4.3.3 LAMEA Manufacturing Market by Country
    • 8.4.3.4 LAMEA Residential Market by Country
    • 8.4.3.5 LAMEA Others Market by Country
  • 8.4.4 LAMEA Ultra Wideband Market by Country
    • 8.4.4.1 Brazil Ultra Wideband Market
      • 8.4.4.1.1 Brazil Ultra Wideband Market by Positioning System
      • 8.4.4.1.2 Brazil Ultra Wideband Market by Application
      • 8.4.4.1.3 Brazil Ultra Wideband Market by End Use
    • 8.4.4.2 Argentina Ultra Wideband Market
      • 8.4.4.2.1 Argentina Ultra Wideband Market by Positioning System
      • 8.4.4.2.2 Argentina Ultra Wideband Market by Application
      • 8.4.4.2.3 Argentina Ultra Wideband Market by End Use
    • 8.4.4.3 UAE Ultra Wideband Market
      • 8.4.4.3.1 UAE Ultra Wideband Market by Positioning System
      • 8.4.4.3.2 UAE Ultra Wideband Market by Application
      • 8.4.4.3.3 UAE Ultra Wideband Market by End Use
    • 8.4.4.4 Saudi Arabia Ultra Wideband Market
      • 8.4.4.4.1 Saudi Arabia Ultra Wideband Market by Positioning System
      • 8.4.4.4.2 Saudi Arabia Ultra Wideband Market by Application
      • 8.4.4.4.3 Saudi Arabia Ultra Wideband Market by End Use
    • 8.4.4.5 South Africa Ultra Wideband Market
      • 8.4.4.5.1 South Africa Ultra Wideband Market by Positioning System
      • 8.4.4.5.2 South Africa Ultra Wideband Market by Application
      • 8.4.4.5.3 South Africa Ultra Wideband Market by End Use
    • 8.4.4.6 Nigeria Ultra Wideband Market
      • 8.4.4.6.1 Nigeria Ultra Wideband Market by Positioning System
      • 8.4.4.6.2 Nigeria Ultra Wideband Market by Application
      • 8.4.4.6.3 Nigeria Ultra Wideband Market by End Use
    • 8.4.4.7 Rest of LAMEA Ultra Wideband Market
      • 8.4.4.7.1 Rest of LAMEA Ultra Wideband Market by Positioning System
      • 8.4.4.7.2 Rest of LAMEA Ultra Wideband Market by Application
      • 8.4.4.7.3 Rest of LAMEA Ultra Wideband Market by End Use

Chapter 9. Company Profiles

• 9.1 Qorvo, Inc.
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Segmental and Regional Analysis
  • 9.1.4 Research & Development Expenses
  • 9.1.5 Recent strategies and developments:
    • 9.1.5.1 Partnerships, Collaborations, and Agreements:
    • 9.1.5.2 Product Launches and Product Expansions:
    • 9.1.5.3 Acquisition and Mergers:
  • 9.1.6 SWOT Analysis
• 9.2 Texas Instruments, Inc.
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Segmental and Regional Analysis
  • 9.2.4 Research & Development Expense
  • 9.2.5 Recent strategies and developments:
    • 9.2.5.1 Product Launches and Product Expansions:
  • 9.2.6 SWOT Analysis
• 9.3 NXP Semiconductors N.V.
  • 9.3.1 Company Overview
  • 9.3.2 Financial Analysis
  • 9.3.3 Regional Analysis
  • 9.3.4 Research & Development Expenses
  • 9.3.5 Recent strategies and developments:
    • 9.3.5.1 Partnerships, Collaborations, and Agreements:
    • 9.3.5.2 Product Launches and Product Expansions:
  • 9.3.6 SWOT Analysis
• 9.4 Apple, Inc.
  • 9.4.1 Company Overview
  • 9.4.2 Financial Analysis
  • 9.4.3 Regional Analysis
  • 9.4.4 Research & Development Expense
  • 9.4.5 Recent strategies and developments:
    • 9.4.5.1 Product Launches and Product Expansions:
  • 9.4.6 SWOT Analysis
• 9.5 Samsung Electronics Co., Ltd. (Samsung Group)
  • 9.5.1 Company Overview
  • 9.5.2 Financial Analysis
  • 9.5.3 Segmental and Regional Analysis
  • 9.5.4 Research & Development Expenses
  • 9.5.5 Recent strategies and developments:
    • 9.5.5.1 Partnerships, Collaborations, and Agreements:
    • 9.5.5.2 Product Launches and Product Expansions:
  • 9.5.6 SWOT Analysis
• 9.6 Johanson Technology, Inc.
  • 9.6.1 Company Overview
• 9.7 Sony Corporation
  • 9.7.1 Company Overview
  • 9.7.2 Financial Analysis
  • 9.7.3 Segmental and Regional Analysis
  • 9.7.4 Research & Development Expenses
  • 9.7.5 SWOT Analysis
• 9.8 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • 9.8.1 Company Overview
  • 9.8.2 Financial Analysis
  • 9.8.3 Segmental and Regional Analysis
  • 9.8.4 Research & Development Expense
  • 9.8.5 Recent strategies and developments:
    • 9.8.5.1 Product Launches and Product Expansions:
  • 9.8.6 SWOT Analysis
• 9.9 STMicroelectronics N.V.
  • 9.9.1 Company Overview
  • 9.9.2 Financial Analysis
  • 9.9.3 Segmental and Regional Analysis
  • 9.9.4 Research & Development Expenses
  • 9.9.5 Recent strategies and developments:
    • 9.9.5.1 Product Launches and Product Expansions:
  • 9.9.6 SWOT Analysis
• 9.10. Intel Corporation
  • 9.10.1 Company Overview
  • 9.10.2 Financial Analysis
  • 9.10.3 Segmental and Regional Analysis
  • 9.10.4 Research & Development Expenses
  • 9.10.5 SWOT Analysis

Chapter 10. Winning Imperatives of Ultra Wideband Market