프로그레시브 웹 앱 시장 : 규모, 점유율, 동향 분석-조직 규모별, 용도별, 컴포넌트별, 지역별, 전망 및 예측(2024-2031년)

The Global Progressive Web Apps Market size is expected to reach $10.1 billion by 2031, rising at a market growth of 30.2% CAGR during the forecast period.

PWAs enable developers to generate a single codebase compatible with various devices, including desktop, tablet, and mobile. This unification simplifies the development process and reduces the time and resources needed to build and maintain separate apps for different operating systems. With cross-platform PWAs, businesses can ensure a consistent user experience across various devices and platforms. Thus, the Platform Segment captured a $719.49 Million revenue in 2023.

PWAs offer a seamless, app-like experience within a web browser. They provide fast load times, smooth interactions, and offline capabilities, which enhance user satisfaction and engagement. As businesses prioritize delivering superior UX to retain and attract users, the demand for PWAs rises. PWAs are designed to be highly responsive and efficient, with features such as caching and background sync. In conclusion, the growing emphasis on user experience drives the market's growth.

Additionally, as mobile device usage continues to rise, users increasingly expect applications to be accessible and functional on their smartphones and tablets. PWAs meet this demand by offering an app-like experience directly through web browsers on mobile devices without requiring separate installations. The transition to mobile-first strategies in web development evidence the increasing significance of accommodating mobile users. In conclusion, increased mobile device usage worldwide is driving the market's growth.

PWAs might struggle with offline functionality in applications that require real-time or large amounts of data processing. For instance, apps that handle extensive multimedia content or complex data analytics may not perform well without a stable internet connection, limiting their effectiveness in offline modes. While PWAs offer basic offline functionality, they can face limitations in more complex offline scenarios. In conclusion, limited offline capabilities in certain scenarios impede market growth.

Organization Size Outlook

On the basis of organization size, the progressive web apps market is segmented into small & medium enterprises and large enterprises. In 2023, the small & medium enterprises segment acquired 44% revenue share in the progressive web apps market. PWAs provide a more cost-effective alternative to developing and maintaining individual native applications for various platforms. SMEs, which often have limited budgets, find PWAs a cost-effective way to provide a high-quality app experience without the significant expense associated with traditional app development.

Application Outlook

By application, the progressive web apps market is divided into e-commerce and retail, media and entertainment, social media, travel & tourism, healthcare, education, banking & financial platform, and other application. In 2023, the banking and financial platform segment attained 16% revenue share in the progressive web apps market. PWAs are served over HTTPS, ensuring encrypted and secure communication between users and financial institutions. This is crucial for banking and financial services, which handle sensitive personal and financial information.

Component Outlook

Based on component, the progressive web apps market is divided into platform and services. In 2023, the services segment procured 44% revenue share in the progressive web apps market. Businesses are increasingly seeking customized PWA solutions that cater specifically to their needs. This includes tailored development services, unique feature integration, and bespoke designs that align with their brand and user experience goals.

Regional Outlook

Region-wise, the progressive web apps market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 29% revenue share in the progressive web apps market. Many countries in the Asia Pacific region have high mobile internet usage and limited desktop access. PWAs offer a mobile-friendly experience with fast performance and offline capabilities, making them ideal for a predominantly mobile-first user base.

List of Key Companies Profiled

• Google LLC
• Microsoft Corporation
• IBM Corporation
• Meta Platforms, Inc.
• OutSystems- Software em Rede, S.A.
• Cloud Four, Inc.
• GoodBarber
• DockYard Inc.
• Enonic AS
• Alokai Sp. z o.o.

Global Progressive Web Apps Market Report Segmentation

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Application

• Social Media
• Media & Entertainment
• Banking & Financial Platform
• E-commerce & Retail
• Travel & Tourism
• Healthcare
• Education
• Other Application

By Component

• Services
• Platform
  • Mobile PWAs
  • Desktop PWAs
  • Tablet PWAs

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Progressive Web Apps Market, by Organization Size
  • 1.4.2 Global Progressive Web Apps Market, by Application
  • 1.4.3 Global Progressive Web Apps Market, by Component
  • 1.4.4 Global Progressive Web Apps Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Progressive Web Apps Market by Organization Size

• 4.1 Global Large Enterprises Market by Region
• 4.2 Global Small & Medium Enterprises Market by Region

Chapter 5. Global Progressive Web Apps Market by Application

• 5.1 Global Social Media Market by Region
• 5.2 Global Media & Entertainment Market by Region
• 5.3 Global Banking & Financial Platform Market by Region
• 5.4 Global E-commerce & Retail Market by Region
• 5.5 Global Travel & Tourism Market by Region
• 5.6 Global Healthcare Market by Region
• 5.7 Global Education Market by Region
• 5.8 Global Other Application Market by Region

Chapter 6. Global Progressive Web Apps Market by Component

• 6.1 Global Services Market by Region
• 6.2 Global Platform Market by Region
• 6.3 Global Progressive Web Apps Market by Platform Type
  • 6.3.1 Global Mobile PWAs Market by Region
  • 6.3.2 Global Desktop PWAs Market by Region
  • 6.3.3 Global Tablet PWAs Market by Region

Chapter 7. Global Progressive Web Apps Market by Region

• 7.1 North America Progressive Web Apps Market
  • 7.1.1 North America Progressive Web Apps Market by Organization Size
    • 7.1.1.1 North America Large Enterprises Market by Region
    • 7.1.1.2 North America Small & Medium Enterprises Market by Region
  • 7.1.2 North America Progressive Web Apps Market by Application
    • 7.1.2.1 North America Social Media Market by Country
    • 7.1.2.2 North America Media & Entertainment Market by Country
    • 7.1.2.3 North America Banking & Financial Platform Market by Country
    • 7.1.2.4 North America E-commerce & Retail Market by Country
    • 7.1.2.5 North America Travel & Tourism Market by Country
    • 7.1.2.6 North America Healthcare Market by Country
    • 7.1.2.7 North America Education Market by Country
    • 7.1.2.8 North America Other Application Market by Country
  • 7.1.3 North America Progressive Web Apps Market by Component
    • 7.1.3.1 North America Services Market by Country
    • 7.1.3.2 North America Platform Market by Country
    • 7.1.3.3 North America Progressive Web Apps Market by Platform Type
      • 7.1.3.3.1 North America Mobile PWAs Market by Country
      • 7.1.3.3.2 North America Desktop PWAs Market by Country
      • 7.1.3.3.3 North America Tablet PWAs Market by Country
  • 7.1.4 North America Progressive Web Apps Market by Country
    • 7.1.4.1 US Progressive Web Apps Market
      • 7.1.4.1.1 US Progressive Web Apps Market by Organization Size
      • 7.1.4.1.2 US Progressive Web Apps Market by Application
      • 7.1.4.1.3 US Progressive Web Apps Market by Component
        • 7.1.4.1.3.1 US Progressive Web Apps Market by Platform Type
    • 7.1.4.2 Canada Progressive Web Apps Market
      • 7.1.4.2.1 Canada Progressive Web Apps Market by Organization Size
      • 7.1.4.2.2 Canada Progressive Web Apps Market by Application
      • 7.1.4.2.3 Canada Progressive Web Apps Market by Component
        • 7.1.4.2.3.1 Canada Progressive Web Apps Market by Platform Type
    • 7.1.4.3 Mexico Progressive Web Apps Market
      • 7.1.4.3.1 Mexico Progressive Web Apps Market by Organization Size
      • 7.1.4.3.2 Mexico Progressive Web Apps Market by Application
      • 7.1.4.3.3 Mexico Progressive Web Apps Market by Component
        • 7.1.4.3.3.1 Mexico Progressive Web Apps Market by Platform Type
    • 7.1.4.4 Rest of North America Progressive Web Apps Market
      • 7.1.4.4.1 Rest of North America Progressive Web Apps Market by Organization Size
      • 7.1.4.4.2 Rest of North America Progressive Web Apps Market by Application
      • 7.1.4.4.3 Rest of North America Progressive Web Apps Market by Component
        • 7.1.4.4.3.1 Rest of North America Progressive Web Apps Market by Platform Type
• 7.2 Europe Progressive Web Apps Market
  • 7.2.1 Europe Progressive Web Apps Market by Organization Size
    • 7.2.1.1 Europe Large Enterprises Market by Country
    • 7.2.1.2 Europe Small & Medium Enterprises Market by Country
  • 7.2.2 Europe Progressive Web Apps Market by Application
    • 7.2.2.1 Europe Social Media Market by Country
    • 7.2.2.2 Europe Media & Entertainment Market by Country
    • 7.2.2.3 Europe Banking & Financial Platform Market by Country
    • 7.2.2.4 Europe E-commerce & Retail Market by Country
    • 7.2.2.5 Europe Travel & Tourism Market by Country
    • 7.2.2.6 Europe Healthcare Market by Country
    • 7.2.2.7 Europe Education Market by Country
    • 7.2.2.8 Europe Other Application Market by Country
  • 7.2.3 Europe Progressive Web Apps Market by Component
    • 7.2.3.1 Europe Services Market by Country
    • 7.2.3.2 Europe Platform Market by Country
    • 7.2.3.3 Europe Progressive Web Apps Market by Platform Type
      • 7.2.3.3.1 Europe Mobile PWAs Market by Country
      • 7.2.3.3.2 Europe Desktop PWAs Market by Country
      • 7.2.3.3.3 Europe Tablet PWAs Market by Country
  • 7.2.4 Europe Progressive Web Apps Market by Country
    • 7.2.4.1 Germany Progressive Web Apps Market
      • 7.2.4.1.1 Germany Progressive Web Apps Market by Organization Size
      • 7.2.4.1.2 Germany Progressive Web Apps Market by Application
      • 7.2.4.1.3 Germany Progressive Web Apps Market by Component
        • 7.2.4.1.3.1 Germany Progressive Web Apps Market by Platform Type
    • 7.2.4.2 UK Progressive Web Apps Market
      • 7.2.4.2.1 UK Progressive Web Apps Market by Organization Size
      • 7.2.4.2.2 UK Progressive Web Apps Market by Application
      • 7.2.4.2.3 UK Progressive Web Apps Market by Component
        • 7.2.4.2.3.1 UK Progressive Web Apps Market by Platform Type
    • 7.2.4.3 France Progressive Web Apps Market
      • 7.2.4.3.1 France Progressive Web Apps Market by Organization Size
      • 7.2.4.3.2 France Progressive Web Apps Market by Application
      • 7.2.4.3.3 France Progressive Web Apps Market by Component
        • 7.2.4.3.3.1 France Progressive Web Apps Market by Platform Type
    • 7.2.4.4 Russia Progressive Web Apps Market
      • 7.2.4.4.1 Russia Progressive Web Apps Market by Organization Size
      • 7.2.4.4.2 Russia Progressive Web Apps Market by Application
      • 7.2.4.4.3 Russia Progressive Web Apps Market by Component
        • 7.2.4.4.3.1 Russia Progressive Web Apps Market by Platform Type
    • 7.2.4.5 Spain Progressive Web Apps Market
      • 7.2.4.5.1 Spain Progressive Web Apps Market by Organization Size
      • 7.2.4.5.2 Spain Progressive Web Apps Market by Application
      • 7.2.4.5.3 Spain Progressive Web Apps Market by Component
        • 7.2.4.5.3.1 Spain Progressive Web Apps Market by Platform Type
    • 7.2.4.6 Italy Progressive Web Apps Market
      • 7.2.4.6.1 Italy Progressive Web Apps Market by Organization Size
      • 7.2.4.6.2 Italy Progressive Web Apps Market by Application
      • 7.2.4.6.3 Italy Progressive Web Apps Market by Component
        • 7.2.4.6.3.1 Italy Progressive Web Apps Market by Platform Type
    • 7.2.4.7 Rest of Europe Progressive Web Apps Market
      • 7.2.4.7.1 Rest of Europe Progressive Web Apps Market by Organization Size
      • 7.2.4.7.2 Rest of Europe Progressive Web Apps Market by Application
      • 7.2.4.7.3 Rest of Europe Progressive Web Apps Market by Component
        • 7.2.4.7.3.1 Rest of Europe Progressive Web Apps Market by Platform Type
• 7.3 Asia Pacific Progressive Web Apps Market
  • 7.3.1 Asia Pacific Progressive Web Apps Market by Organization Size
    • 7.3.1.1 Asia Pacific Large Enterprises Market by Country
    • 7.3.1.2 Asia Pacific Small & Medium Enterprises Market by Country
  • 7.3.2 Asia Pacific Progressive Web Apps Market by Application
    • 7.3.2.1 Asia Pacific Social Media Market by Country
    • 7.3.2.2 Asia Pacific Media & Entertainment Market by Country
    • 7.3.2.3 Asia Pacific Banking & Financial Platform Market by Country
    • 7.3.2.4 Asia Pacific E-commerce & Retail Market by Country
    • 7.3.2.5 Asia Pacific Travel & Tourism Market by Country
    • 7.3.2.6 Asia Pacific Healthcare Market by Country
    • 7.3.2.7 Asia Pacific Education Market by Country
    • 7.3.2.8 Asia Pacific Other Application Market by Country
  • 7.3.3 Asia Pacific Progressive Web Apps Market by Component
    • 7.3.3.1 Asia Pacific Services Market by Country
    • 7.3.3.2 Asia Pacific Platform Market by Country
    • 7.3.3.3 Asia Pacific Progressive Web Apps Market by Platform Type
      • 7.3.3.3.1 Asia Pacific Mobile PWAs Market by Country
      • 7.3.3.3.2 Asia Pacific Desktop PWAs Market by Country
      • 7.3.3.3.3 Asia Pacific Tablet PWAs Market by Country
  • 7.3.4 Asia Pacific Progressive Web Apps Market by Country
    • 7.3.4.1 China Progressive Web Apps Market
      • 7.3.4.1.1 China Progressive Web Apps Market by Organization Size
      • 7.3.4.1.2 China Progressive Web Apps Market by Application
      • 7.3.4.1.3 China Progressive Web Apps Market by Component
        • 7.3.4.1.3.1 China Progressive Web Apps Market by Platform Type
    • 7.3.4.2 Japan Progressive Web Apps Market
      • 7.3.4.2.1 Japan Progressive Web Apps Market by Organization Size
      • 7.3.4.2.2 Japan Progressive Web Apps Market by Application
      • 7.3.4.2.3 Japan Progressive Web Apps Market by Component
        • 7.3.4.2.3.1 Japan Progressive Web Apps Market by Platform Type
    • 7.3.4.3 India Progressive Web Apps Market
      • 7.3.4.3.1 India Progressive Web Apps Market by Organization Size
      • 7.3.4.3.2 India Progressive Web Apps Market by Application
      • 7.3.4.3.3 India Progressive Web Apps Market by Component
        • 7.3.4.3.3.1 India Progressive Web Apps Market by Platform Type
    • 7.3.4.4 South Korea Progressive Web Apps Market
      • 7.3.4.4.1 South Korea Progressive Web Apps Market by Organization Size
      • 7.3.4.4.2 South Korea Progressive Web Apps Market by Application
      • 7.3.4.4.3 South Korea Progressive Web Apps Market by Component
        • 7.3.4.4.3.1 South Korea Progressive Web Apps Market by Platform Type
    • 7.3.4.5 Singapore Progressive Web Apps Market
      • 7.3.4.5.1 Singapore Progressive Web Apps Market by Organization Size
      • 7.3.4.5.2 Singapore Progressive Web Apps Market by Application
      • 7.3.4.5.3 Singapore Progressive Web Apps Market by Component
        • 7.3.4.5.3.1 Singapore Progressive Web Apps Market by Platform Type
    • 7.3.4.6 Malaysia Progressive Web Apps Market
      • 7.3.4.6.1 Malaysia Progressive Web Apps Market by Organization Size
      • 7.3.4.6.2 Malaysia Progressive Web Apps Market by Application
      • 7.3.4.6.3 Malaysia Progressive Web Apps Market by Component
        • 7.3.4.6.3.1 Malaysia Progressive Web Apps Market by Platform Type
    • 7.3.4.7 Rest of Asia Pacific Progressive Web Apps Market
      • 7.3.4.7.1 Rest of Asia Pacific Progressive Web Apps Market by Organization Size
      • 7.3.4.7.2 Rest of Asia Pacific Progressive Web Apps Market by Application
      • 7.3.4.7.3 Rest of Asia Pacific Progressive Web Apps Market by Component
        • 7.3.4.7.3.1 Rest of Asia Pacific Progressive Web Apps Market by Platform Type
• 7.4 LAMEA Progressive Web Apps Market
  • 7.4.1 LAMEA Progressive Web Apps Market by Organization Size
    • 7.4.1.1 LAMEA Large Enterprises Market by Country
    • 7.4.1.2 LAMEA Small & Medium Enterprises Market by Country
  • 7.4.2 LAMEA Progressive Web Apps Market by Application
    • 7.4.2.1 LAMEA Social Media Market by Country
    • 7.4.2.2 LAMEA Media & Entertainment Market by Country
    • 7.4.2.3 LAMEA Banking & Financial Platform Market by Country
    • 7.4.2.4 LAMEA E-commerce & Retail Market by Country
    • 7.4.2.5 LAMEA Travel & Tourism Market by Country
    • 7.4.2.6 LAMEA Healthcare Market by Country
    • 7.4.2.7 LAMEA Education Market by Country
    • 7.4.2.8 LAMEA Other Application Market by Country
  • 7.4.3 LAMEA Progressive Web Apps Market by Component
    • 7.4.3.1 LAMEA Services Market by Country
    • 7.4.3.2 LAMEA Platform Market by Country
    • 7.4.3.3 LAMEA Progressive Web Apps Market by Platform Type
      • 7.4.3.3.1 LAMEA Mobile PWAs Market by Country
      • 7.4.3.3.2 LAMEA Desktop PWAs Market by Country
      • 7.4.3.3.3 LAMEA Tablet PWAs Market by Country
  • 7.4.4 LAMEA Progressive Web Apps Market by Country
    • 7.4.4.1 Brazil Progressive Web Apps Market
      • 7.4.4.1.1 Brazil Progressive Web Apps Market by Organization Size
      • 7.4.4.1.2 Brazil Progressive Web Apps Market by Application
      • 7.4.4.1.3 Brazil Progressive Web Apps Market by Component
        • 7.4.4.1.3.1 Brazil Progressive Web Apps Market by Platform Type
    • 7.4.4.2 Argentina Progressive Web Apps Market
      • 7.4.4.2.1 Argentina Progressive Web Apps Market by Organization Size
      • 7.4.4.2.2 Argentina Progressive Web Apps Market by Application
      • 7.4.4.2.3 Argentina Progressive Web Apps Market by Component
        • 7.4.4.2.3.1 Argentina Progressive Web Apps Market by Platform Type
    • 7.4.4.3 UAE Progressive Web Apps Market
      • 7.4.4.3.1 UAE Progressive Web Apps Market by Organization Size
      • 7.4.4.3.2 UAE Progressive Web Apps Market by Application
      • 7.4.4.3.3 UAE Progressive Web Apps Market by Component
        • 7.4.4.3.3.1 UAE Progressive Web Apps Market by Platform Type
    • 7.4.4.4 Saudi Arabia Progressive Web Apps Market
      • 7.4.4.4.1 Saudi Arabia Progressive Web Apps Market by Organization Size
      • 7.4.4.4.2 Saudi Arabia Progressive Web Apps Market by Application
      • 7.4.4.4.3 Saudi Arabia Progressive Web Apps Market by Component
        • 7.4.4.4.3.1 Saudi Arabia Progressive Web Apps Market by Platform Type
    • 7.4.4.5 South Africa Progressive Web Apps Market
      • 7.4.4.5.1 South Africa Progressive Web Apps Market by Organization Size
      • 7.4.4.5.2 South Africa Progressive Web Apps Market by Application
      • 7.4.4.5.3 South Africa Progressive Web Apps Market by Component
        • 7.4.4.5.3.1 South Africa Progressive Web Apps Market by Platform Type
    • 7.4.4.6 Nigeria Progressive Web Apps Market
      • 7.4.4.6.1 Nigeria Progressive Web Apps Market by Organization Size
      • 7.4.4.6.2 Nigeria Progressive Web Apps Market by Application
      • 7.4.4.6.3 Nigeria Progressive Web Apps Market by Component
        • 7.4.4.6.3.1 Nigeria Progressive Web Apps Market by Platform Type
    • 7.4.4.7 Rest of LAMEA Progressive Web Apps Market
      • 7.4.4.7.1 Rest of LAMEA Progressive Web Apps Market by Organization Size
      • 7.4.4.7.2 Rest of LAMEA Progressive Web Apps Market by Application
      • 7.4.4.7.3 Rest of LAMEA Progressive Web Apps Market by Component
        • 7.4.4.7.3.1 Rest of LAMEA Progressive Web Apps Market by Platform Type

Chapter 8. Company Profiles

• 8.1 OutSystems- Software em Rede, S.A.
  • 8.1.1 Company Overview
• 8.2 Cloud Four, Inc.
  • 8.2.1 Company Overview
• 8.3 GoodBarber
  • 8.3.1 Company Overview
• 8.4 DockYard Inc.
  • 8.4.1 Company Overview
• 8.5 Enonic AS
  • 8.5.1 Company Overview
• 8.6 Alokai Sp. z o.o.
  • 8.6.1 Company Overview
• 8.7 Google LLC (Alphabet Inc.)
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Segmental and Regional Analysis
  • 8.7.4 Research & Development Expense
  • 8.7.5 Recent strategies and developments:
    • 8.7.5.1 Partnerships, Collaborations, and Agreements:
    • 8.7.5.2 Acquisition and Mergers:
  • 8.7.6 SWOT Analysis
• 8.8 Microsoft Corporation
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 Segmental and Regional Analysis
  • 8.8.4 Research & Development Expenses
  • 8.8.5 Recent strategies and developments:
    • 8.8.5.1 Product Launches and Product Expansions:
  • 8.8.6 SWOT Analysis
• 8.9 IBM Corporation
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
  • 8.9.3 Regional & Segmental Analysis
  • 8.9.4 Research & Development Expenses
  • 8.9.5 SWOT Analysis
• 8.10. Meta Platforms, Inc.
  • 8.10.1 Company Overview
  • 8.10.2 Financial Analysis
  • 8.10.3 Segment and Regional Analysis
  • 8.10.4 Research & Development Expense
  • 8.10.5 Recent strategies and developments:
    • 8.10.5.1 Partnerships, Collaborations, and Agreements:
  • 8.10.6 SWOT Analysis

Chapter 9. Winning Imperatives for Progressive Web Apps Market