소매 미디어 네트워크 시장 규모, 점유율, 동향 분석 리포트 : 플랫폼별, 업계별, 광고 형식별, 지역별, 전망과 예측(2024-2031년)

The Global Retail Media Networks Market size is expected to reach $62.5 billion by 2031, rising at a market growth of 10.3% CAGR during the forecast period.

In 2023, the Europe region generated 29% revenue share in the retail media networks market. The European market is characterized by diverse consumer preferences and shopping behaviours across various countries, necessitating tailored advertising approaches. Retailers in Europe are increasingly investing in retail media networks to enhance their advertising capabilities, especially as e-commerce grows in popularity.

Retailers are increasingly moving away from traditional advertising methods, such as print and broadcast media, in favour of digital advertising strategies. This shift is primarily driven by the changing preferences of consumers spending more time online. Digital advertising allows for more precise targeting, real-time performance tracking, and interactive engagement, leading to higher conversion rates. In conclusion, retail transformation through digital advertising strategies is driving growth.

Additionally, Consumers today expect shopping experiences to cater to their preferences, needs, and behaviours. This demand for personalization has prompted brands to invest in these networks that allow them to deliver customized advertising and promotional content. By leveraging data analytics and customer insights, retailers can create tailored campaigns that resonate with specific target audiences, enhancing the relevance and effectiveness of their messaging. Thus, growing consumer demand for tailored shopping experiences

As more brands recognize the potential of these networks, the competition for visibility and consumer attention intensifies. An oversaturation of advertising channels can lead to ad fatigue among consumers, making them less responsive to promotional content. In a crowded marketplace, consumers may become overwhelmed by the sheer volume of ads, resulting in decreased engagement and reduced effectiveness of advertising campaigns. In conclusion, high competition and saturation in advertising are impeding the market's growth.

Platform Type Outlook

Based on platform, this market is divided into retailer-owned networks and third-party networks. The third-party networks segment attained 34% revenue share in the retail media networks market in 2023. Third-party networks act as intermediaries, enabling advertisers to reach consumers across retailers and platforms. While they offer a broader reach and diversification, they may lack the depth of customer insights that retailer-owned networks provide.

Industry Vertical Outlook

By industry vertical, this market is divided into consumer packaged goods (CPG), electronics & technology, apparel & fashion, grocery & food delivery, beauty & personal care, and others. The electronics & technology segment procured 21% revenue share in the retail media networks market in 2023. This segment benefits significantly from the visual nature of retail media, allowing brands to effectively highlight product features, technical specifications, and customer reviews. Consumers in the electronics industry often conduct extensive research before making a purchase, and targeted advertising through retail media can provide them with the necessary information at crucial decision-making moments.

Advertising Format Outlook

On the basis of advertising format, this market is segmented into display ads, video ads, sponsored industry verticals, and others. In 2023, the sponsored industry verticals segment attained 27% revenue share in the retail media networks market. This segment focuses on specific categories or industries, allowing brands to promote their products in relevant contexts. Sponsored industry verticals enable advertisers to target niche audiences effectively, increasing the likelihood of conversions by presenting products within the framework of specific interests or shopping behaviours.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the retail media networks market in 2023. This dominance can be attributed to the region's mature e-commerce landscape and high digital advertising spending. North American retailers have quickly adopted innovative retail media strategies, leveraging their extensive customer data to deliver highly targeted advertisements.

Recent Strategies Deployed in the Market

• Sep-2024: Instacart partnered with Thrive Market, an online grocery platform focused on organic and healthy products, to launch an Instacart-powered retail media network. This collaboration enables Thrive Market to leverage Instacart's retail media expertise, providing brands with new opportunities to engage customers through targeted digital advertising.
• May-2024: Walmart joined hands with Disney, a global leader in entertainment, to launch a retail media and connected TV (CTV) advertising integration. This collaboration combines Walmart's retail media expertise with Disney's premium content, enabling brands to connect with shoppers through immersive advertising experiences.
• May-2024: Kroger collaborated with Yahoo, a global leader in internet services, to expand the reach of Kroger's retail media network. This collaboration allows Yahoo to tap into Kroger's first-party shopper data, enabling more precise ad targeting across Yahoo's digital properties.
• May-2024: Instacart formed a partnership with ROFDA, a cooperative representing independent grocers across the United States, to power the retail media network for ROFDA's independent grocer members. Through this collaboration, Instacart will provide its retail media expertise, enabling ROFDA members to offer enhanced digital advertising opportunities to brands.
• Jun-2023: Kroger launched a self-service platform for its retail media network. The platform empowers advertisers to independently create and manage campaigns, utilizing Kroger's shopper data to better connect with consumers across various digital channels.

List of Key Companies Profiled

• Amazon.com, Inc.
• Walmart, Inc.
• eBay, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy's, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Global Retail Media Networks Market Report Segmentation

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Beauty & Personal Care
• Other Industry Verticals

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Industry Verticals
• Other Advertising Formats

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Retail Media Networks Market, by Platform Type
  • 1.4.2 Global Retail Media Networks Market, by Industry Vertical
  • 1.4.3 Global Retail Media Networks Market, by Advertising Format
  • 1.4.4 Global Retail Media Networks Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Strategies Deployed in Retail Media Networks Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Retail Media Networks Market by Platform Type

• 5.1 Global Retailer-Owned Networks Market by Region
• 5.2 Global Third-Party Networks Market by Region

Chapter 6. Global Retail Media Networks Market by Industry Vertical

• 6.1 Global Consumer Packaged Goods (CPG) Market by Region
• 6.2 Global Electronics & Technology Market by Region
• 6.3 Global Apparel & Fashion Market by Region
• 6.4 Global Grocery & Food Delivery Market by Region
• 6.5 Global Beauty & Personal Care Market by Region
• 6.6 Global Other Industry Verticals Market by Region

Chapter 7. Global Retail Media Networks Market by Advertising Format

• 7.1 Global Display Ads Market by Region
• 7.2 Global Video Ads Market by Region
• 7.3 Global Sponsored Industry Verticals Market by Region
• 7.4 Global Other Advertising Formats Market by Region

Chapter 8. Global Retail Media Networks Market by Region

• 8.1 North America Retail Media Networks Market
  • 8.1.1 North America Retail Media Networks Market by Platform Type
    • 8.1.1.1 North America Retailer-Owned Networks Market by Region
    • 8.1.1.2 North America Third-Party Networks Market by Region
  • 8.1.2 North America Retail Media Networks Market by Industry Vertical
    • 8.1.2.1 North America Consumer Packaged Goods (CPG) Market by Country
    • 8.1.2.2 North America Electronics & Technology Market by Country
    • 8.1.2.3 North America Apparel & Fashion Market by Country
    • 8.1.2.4 North America Grocery & Food Delivery Market by Country
    • 8.1.2.5 North America Beauty & Personal Care Market by Country
    • 8.1.2.6 North America Other Industry Verticals Market by Country
  • 8.1.3 North America Retail Media Networks Market by Advertising Format
    • 8.1.3.1 North America Display Ads Market by Country
    • 8.1.3.2 North America Video Ads Market by Country
    • 8.1.3.3 North America Sponsored Industry Verticals Market by Country
    • 8.1.3.4 North America Other Advertising Formats Market by Country
  • 8.1.4 North America Retail Media Networks Market by Country
    • 8.1.4.1 US Retail Media Networks Market
      • 8.1.4.1.1 US Retail Media Networks Market by Platform Type
      • 8.1.4.1.2 US Retail Media Networks Market by Industry Vertical
      • 8.1.4.1.3 US Retail Media Networks Market by Advertising Format
    • 8.1.4.2 Canada Retail Media Networks Market
      • 8.1.4.2.1 Canada Retail Media Networks Market by Platform Type
      • 8.1.4.2.2 Canada Retail Media Networks Market by Industry Vertical
      • 8.1.4.2.3 Canada Retail Media Networks Market by Advertising Format
    • 8.1.4.3 Mexico Retail Media Networks Market
      • 8.1.4.3.1 Mexico Retail Media Networks Market by Platform Type
      • 8.1.4.3.2 Mexico Retail Media Networks Market by Industry Vertical
      • 8.1.4.3.3 Mexico Retail Media Networks Market by Advertising Format
    • 8.1.4.4 Rest of North America Retail Media Networks Market
      • 8.1.4.4.1 Rest of North America Retail Media Networks Market by Platform Type
      • 8.1.4.4.2 Rest of North America Retail Media Networks Market by Industry Vertical
      • 8.1.4.4.3 Rest of North America Retail Media Networks Market by Advertising Format
• 8.2 Europe Retail Media Networks Market
  • 8.2.1 Europe Retail Media Networks Market by Platform Type
    • 8.2.1.1 Europe Retailer-Owned Networks Market by Country
    • 8.2.1.2 Europe Third-Party Networks Market by Country
  • 8.2.2 Europe Retail Media Networks Market by Industry Vertical
    • 8.2.2.1 Europe Consumer Packaged Goods (CPG) Market by Country
    • 8.2.2.2 Europe Electronics & Technology Market by Country
    • 8.2.2.3 Europe Apparel & Fashion Market by Country
    • 8.2.2.4 Europe Grocery & Food Delivery Market by Country
    • 8.2.2.5 Europe Beauty & Personal Care Market by Country
    • 8.2.2.6 Europe Other Industry Verticals Market by Country
  • 8.2.3 Europe Retail Media Networks Market by Advertising Format
    • 8.2.3.1 Europe Display Ads Market by Country
    • 8.2.3.2 Europe Video Ads Market by Country
    • 8.2.3.3 Europe Sponsored Industry Verticals Market by Country
    • 8.2.3.4 Europe Other Advertising Formats Market by Country
  • 8.2.4 Europe Retail Media Networks Market by Country
    • 8.2.4.1 Germany Retail Media Networks Market
      • 8.2.4.1.1 Germany Retail Media Networks Market by Platform Type
      • 8.2.4.1.2 Germany Retail Media Networks Market by Industry Vertical
      • 8.2.4.1.3 Germany Retail Media Networks Market by Advertising Format
    • 8.2.4.2 UK Retail Media Networks Market
      • 8.2.4.2.1 UK Retail Media Networks Market by Platform Type
      • 8.2.4.2.2 UK Retail Media Networks Market by Industry Vertical
      • 8.2.4.2.3 UK Retail Media Networks Market by Advertising Format
    • 8.2.4.3 France Retail Media Networks Market
      • 8.2.4.3.1 France Retail Media Networks Market by Platform Type
      • 8.2.4.3.2 France Retail Media Networks Market by Industry Vertical
      • 8.2.4.3.3 France Retail Media Networks Market by Advertising Format
    • 8.2.4.4 Russia Retail Media Networks Market
      • 8.2.4.4.1 Russia Retail Media Networks Market by Platform Type
      • 8.2.4.4.2 Russia Retail Media Networks Market by Industry Vertical
      • 8.2.4.4.3 Russia Retail Media Networks Market by Advertising Format
    • 8.2.4.5 Spain Retail Media Networks Market
      • 8.2.4.5.1 Spain Retail Media Networks Market by Platform Type
      • 8.2.4.5.2 Spain Retail Media Networks Market by Industry Vertical
      • 8.2.4.5.3 Spain Retail Media Networks Market by Advertising Format
    • 8.2.4.6 Italy Retail Media Networks Market
      • 8.2.4.6.1 Italy Retail Media Networks Market by Platform Type
      • 8.2.4.6.2 Italy Retail Media Networks Market by Industry Vertical
      • 8.2.4.6.3 Italy Retail Media Networks Market by Advertising Format
    • 8.2.4.7 Rest of Europe Retail Media Networks Market
      • 8.2.4.7.1 Rest of Europe Retail Media Networks Market by Platform Type
      • 8.2.4.7.2 Rest of Europe Retail Media Networks Market by Industry Vertical
      • 8.2.4.7.3 Rest of Europe Retail Media Networks Market by Advertising Format
• 8.3 Asia Pacific Retail Media Networks Market
  • 8.3.1 Asia Pacific Retail Media Networks Market by Platform Type
    • 8.3.1.1 Asia Pacific Retailer-Owned Networks Market by Country
    • 8.3.1.2 Asia Pacific Third-Party Networks Market by Country
  • 8.3.2 Asia Pacific Retail Media Networks Market by Industry Vertical
    • 8.3.2.1 Asia Pacific Consumer Packaged Goods (CPG) Market by Country
    • 8.3.2.2 Asia Pacific Electronics & Technology Market by Country
    • 8.3.2.3 Asia Pacific Apparel & Fashion Market by Country
    • 8.3.2.4 Asia Pacific Grocery & Food Delivery Market by Country
    • 8.3.2.5 Asia Pacific Beauty & Personal Care Market by Country
    • 8.3.2.6 Asia Pacific Other Industry Verticals Market by Country
  • 8.3.3 Asia Pacific Retail Media Networks Market by Advertising Format
    • 8.3.3.1 Asia Pacific Display Ads Market by Country
    • 8.3.3.2 Asia Pacific Video Ads Market by Country
    • 8.3.3.3 Asia Pacific Sponsored Industry Verticals Market by Country
    • 8.3.3.4 Asia Pacific Other Advertising Formats Market by Country
  • 8.3.4 Asia Pacific Retail Media Networks Market by Country
    • 8.3.4.1 China Retail Media Networks Market
      • 8.3.4.1.1 China Retail Media Networks Market by Platform Type
      • 8.3.4.1.2 China Retail Media Networks Market by Industry Vertical
      • 8.3.4.1.3 China Retail Media Networks Market by Advertising Format
    • 8.3.4.2 Japan Retail Media Networks Market
      • 8.3.4.2.1 Japan Retail Media Networks Market by Platform Type
      • 8.3.4.2.2 Japan Retail Media Networks Market by Industry Vertical
      • 8.3.4.2.3 Japan Retail Media Networks Market by Advertising Format
    • 8.3.4.3 India Retail Media Networks Market
      • 8.3.4.3.1 India Retail Media Networks Market by Platform Type
      • 8.3.4.3.2 India Retail Media Networks Market by Industry Vertical
      • 8.3.4.3.3 India Retail Media Networks Market by Advertising Format
    • 8.3.4.4 South Korea Retail Media Networks Market
      • 8.3.4.4.1 South Korea Retail Media Networks Market by Platform Type
      • 8.3.4.4.2 South Korea Retail Media Networks Market by Industry Vertical
      • 8.3.4.4.3 South Korea Retail Media Networks Market by Advertising Format
    • 8.3.4.5 Australia Retail Media Networks Market
      • 8.3.4.5.1 Australia Retail Media Networks Market by Platform Type
      • 8.3.4.5.2 Australia Retail Media Networks Market by Industry Vertical
      • 8.3.4.5.3 Australia Retail Media Networks Market by Advertising Format
    • 8.3.4.6 Malaysia Retail Media Networks Market
      • 8.3.4.6.1 Malaysia Retail Media Networks Market by Platform Type
      • 8.3.4.6.2 Malaysia Retail Media Networks Market by Industry Vertical
      • 8.3.4.6.3 Malaysia Retail Media Networks Market by Advertising Format
    • 8.3.4.7 Rest of Asia Pacific Retail Media Networks Market
      • 8.3.4.7.1 Rest of Asia Pacific Retail Media Networks Market by Platform Type
      • 8.3.4.7.2 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical
      • 8.3.4.7.3 Rest of Asia Pacific Retail Media Networks Market by Advertising Format
• 8.4 LAMEA Retail Media Networks Market
  • 8.4.1 LAMEA Retail Media Networks Market by Platform Type
    • 8.4.1.1 LAMEA Retailer-Owned Networks Market by Country
    • 8.4.1.2 LAMEA Third-Party Networks Market by Country
  • 8.4.2 LAMEA Retail Media Networks Market by Industry Vertical
    • 8.4.2.1 LAMEA Consumer Packaged Goods (CPG) Market by Country
    • 8.4.2.2 LAMEA Electronics & Technology Market by Country
    • 8.4.2.3 LAMEA Apparel & Fashion Market by Country
    • 8.4.2.4 LAMEA Grocery & Food Delivery Market by Country
    • 8.4.2.5 LAMEA Beauty & Personal Care Market by Country
    • 8.4.2.6 LAMEA Other Industry Verticals Market by Country
  • 8.4.3 LAMEA Retail Media Networks Market by Advertising Format
    • 8.4.3.1 LAMEA Display Ads Market by Country
    • 8.4.3.2 LAMEA Video Ads Market by Country
    • 8.4.3.3 LAMEA Sponsored Industry Verticals Market by Country
    • 8.4.3.4 LAMEA Other Advertising Formats Market by Country
  • 8.4.4 LAMEA Retail Media Networks Market by Country
    • 8.4.4.1 Brazil Retail Media Networks Market
      • 8.4.4.1.1 Brazil Retail Media Networks Market by Platform Type
      • 8.4.4.1.2 Brazil Retail Media Networks Market by Industry Vertical
      • 8.4.4.1.3 Brazil Retail Media Networks Market by Advertising Format
    • 8.4.4.2 Argentina Retail Media Networks Market
      • 8.4.4.2.1 Argentina Retail Media Networks Market by Platform Type
      • 8.4.4.2.2 Argentina Retail Media Networks Market by Industry Vertical
      • 8.4.4.2.3 Argentina Retail Media Networks Market by Advertising Format
    • 8.4.4.3 UAE Retail Media Networks Market
      • 8.4.4.3.1 UAE Retail Media Networks Market by Platform Type
      • 8.4.4.3.2 UAE Retail Media Networks Market by Industry Vertical
      • 8.4.4.3.3 UAE Retail Media Networks Market by Advertising Format
    • 8.4.4.4 Saudi Arabia Retail Media Networks Market
      • 8.4.4.4.1 Saudi Arabia Retail Media Networks Market by Platform Type
      • 8.4.4.4.2 Saudi Arabia Retail Media Networks Market by Industry Vertical
      • 8.4.4.4.3 Saudi Arabia Retail Media Networks Market by Advertising Format
    • 8.4.4.5 South Africa Retail Media Networks Market
      • 8.4.4.5.1 South Africa Retail Media Networks Market by Platform Type
      • 8.4.4.5.2 South Africa Retail Media Networks Market by Industry Vertical
      • 8.4.4.5.3 South Africa Retail Media Networks Market by Advertising Format
    • 8.4.4.6 Nigeria Retail Media Networks Market
      • 8.4.4.6.1 Nigeria Retail Media Networks Market by Platform Type
      • 8.4.4.6.2 Nigeria Retail Media Networks Market by Industry Vertical
      • 8.4.4.6.3 Nigeria Retail Media Networks Market by Advertising Format
    • 8.4.4.7 Rest of LAMEA Retail Media Networks Market
      • 8.4.4.7.1 Rest of LAMEA Retail Media Networks Market by Platform Type
      • 8.4.4.7.2 Rest of LAMEA Retail Media Networks Market by Industry Vertical
      • 8.4.4.7.3 Rest of LAMEA Retail Media Networks Market by Advertising Format

Chapter 9. Company Profiles

• 9.1 Amazon.com, Inc.
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Segmental Analysis
  • 9.1.4 SWOT Analysis
• 9.2 eBay, Inc.
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Regional Analysis
  • 9.2.4 SWOT Analysis
• 9.3 Walmart, Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Financial Analysis
  • 9.3.3 Segmental and Regional Analysis
  • 9.3.4 Recent strategies and developments:
    • 9.3.4.1 Partnerships, Collaborations, and Agreements:
    • 9.3.4.2 Product Launches and Product Expansions:
  • 9.3.5 SWOT Analysis
• 9.4 Home Depot, Inc.
  • 9.4.1 Company Overview
  • 9.4.2 Financial Analysis
  • 9.4.3 Product Line and Regional Analysis
• 9.5 The Kroger Co. (Kroger Precision Marketing)
  • 9.5.1 Company Overview
  • 9.5.2 Financial Analysis
  • 9.5.3 Recent strategies and developments:
    • 9.5.3.1 Partnerships, Collaborations, and Agreements:
    • 9.5.3.2 Product Launches and Product Expansions:
• 9.6 Instacart
  • 9.6.1 Company Overview
  • 9.6.2 Recent strategies and developments:
    • 9.6.2.1 Partnerships, Collaborations, and Agreements:
• 9.7 Target Corporation (Target Brands, Inc.)
  • 9.7.1 Company Overview
  • 9.7.2 Financial Analysis
• 9.8 Macy's, Inc.
  • 9.8.1 Company Overview
  • 9.8.2 Financial Analysis
• 9.9 Best Buy Co., Inc.
  • 9.9.1 Company Overview
• 9.10. Wayfair Inc.
  • 9.10.1 Company Overview

Chapter 10. Winning Imperatives of Retail Media Networks Market