세계의 온라인 조사 소프트웨어 시장 규모, 점유율, 동향 분석 : 제품별, 전개별, 용도별, 기업 규모별, 지역별, 전망 및 예측(2024-2031년)

The Global Online Survey Software Market size is expected to reach $9.5 million by 2031, rising at a market growth of 13.9% CAGR during the forecast period.

The North America region witnessed 36% revenue share in the online survey software market in 2023. This can be attributed to several factors, including the high adoption of advanced technologies and the presence of major players in the software industry. Organizations in North America are increasingly leveraging online survey tools to gather insights on customer satisfaction, employee engagement, and market trends, which has propelled the growth of this segment.

Organizations are increasingly shifting from intuition-based to data-driven decision-making processes. Data allows businesses to base their strategies on concrete evidence rather than assumptions. This software facilitates the collection of data from various stakeholders, including customers, employees, and market participants, enabling organizations to make informed decisions grounded in real-time feedback. This shift toward data-driven practices boosts the demand for survey software to streamline data collection and analysis. Hence, the rise of data-driven decision-making in organizations propels the market's growth.

Additionally, As organizations strive to create a positive workplace culture, understanding employee needs and expectations has become crucial. This software enables companies to gather valuable employee insights regarding job satisfaction, work environment, and career aspirations. This data helps organizations tailor their policies and practices to align with employee expectations, fostering a more engaged workforce. The increasing focus on understanding employee perspectives propels the demand for survey solutions that can effectively capture feedback. Therefore, the rising demand for employee engagement and feedback mechanisms propels the market's growth.

However, As data breaches and cyberattacks become increasingly common, organizations and respondents are becoming more wary of sharing personal information through online survey platforms. High-profile incidents of data leaks can lead to a general erosion of trust in digital platforms, making companies hesitant to utilize online surveys for fear of exposing sensitive information. This erosion of trust can lead to decreased participation rates and lower-quality data, as potential respondents may opt out of surveys due to concerns about how their data will be handled. Thus, concerns regarding data privacy and security breaches in online surveys are hampering the market's growth.

Product Outlook

Based on product, this software market is divided into enterprise grade and individual grade. The individual grade segment procured 39% revenue share in this software market in 2023. The rise of self-service survey platforms and the growing trend of personal research and feedback collection have fuelled this segment's growth. Individual grade solutions are typically easier to use and offer a more straightforward approach, allowing users to create surveys quickly and efficiently without requiring extensive technical expertise.

Deployment Outlook

On the basis of deployment, this software market is segmented into cloud and on-premise. In 2023, the on-premise segment attained 29% revenue share in this software market. This segment appeals to organizations that prefer to maintain control over their data and software infrastructure. On-premises solutions can enhance security and compliance, which is particularly important for sensitive information industries.

Application Outlook

By application, this software market is divided into retail, BFSI, medical & media, education & public sector, automotive, airline & travel, and others. In 2023, the BFSI segment registered 19% revenue share in this software market. This dominance can be attributed to the sector's ongoing commitment to enhancing customer engagement and understanding client needs. Financial institutions increasingly rely on online surveys to gather feedback on services, assess customer satisfaction, and conduct market research.

Enterprise Size Outlook

Based on enterprise size, this software market is categorized into SMEs and large enterprises. In 2023, the large enterprises segment registered 47% revenue share in this software market. This trend can be attributed to large organizations' substantial investments in data-driven decision-making and customer feedback initiatives. Large enterprises often require comprehensive survey solutions that offer advanced analytics, customization, and integration capabilities, allowing them to gather insights from a vast audience and drive strategic initiatives.

Regional Outlook

Region-wise, the online survey software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 28% revenue share in the online survey software market. This growth can be linked to the rapid digital transformation occurring across various industries in countries such as India, China, and Japan. As businesses in the Asia Pacific region increasingly recognize the importance of customer feedback and market research, the demand for online survey software has surged.

List of Key Companies Profiled

• Google LLC
• Zoho Corporation Pvt. Ltd.
• Alchemer LLC
• Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
• Typeform
• SurveyMonkey Inc. (STG Partners, LLC)
• Sogolytics LLC
• QuestionPro Inc.
• Formstack LLC
• Medallia Inc.

Global Online Survey Software Market Report Segmentation

By Product

• Enterprise Grade
• Individual Grade

By Deployment

• Cloud
• On-Premise

By Application

• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other Application

By Enterprise Size

• SMEs
• Large Enterprises

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Online Survey Software Market, by Product
  • 1.4.2 Global Online Survey Software Market, by Deployment
  • 1.4.3 Global Online Survey Software Market, by Application
  • 1.4.4 Global Online Survey Software Market, by Enterprise Size
  • 1.4.5 Global Online Survey Software Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Online Survey Software Market by Product

• 4.1 Global Enterprise Grade Market by Region
• 4.2 Global Individual Grade Market by Region

Chapter 5. Global Online Survey Software Market by Deployment

• 5.1 Global Cloud Market by Region
• 5.2 Global On-Premise Market by Region

Chapter 6. Global Online Survey Software Market by Application

• 6.1 Global Retail Market by Region
• 6.2 Global BFSI Market by Region
• 6.3 Global Medical & Media Market by Region
• 6.4 Global Education & Public Sector Market by Region
• 6.5 Global Automotive Market by Region
• 6.6 Global Airline & Travel Market by Region
• 6.7 Global Other Application Market by Region

Chapter 7. Global Online Survey Software Market by Enterprise Size

• 7.1 Global SMEs Market by Region
• 7.2 Global Large Enterprises Market by Region

Chapter 8. Global Online Survey Software Market by Region

• 8.1 North America Online Survey Software Market
  • 8.1.1 North America Online Survey Software Market by Product
    • 8.1.1.1 North America Enterprise Grade Market by Region
    • 8.1.1.2 North America Individual Grade Market by Region
  • 8.1.2 North America Online Survey Software Market by Deployment
    • 8.1.2.1 North America Cloud Market by Country
    • 8.1.2.2 North America On-Premise Market by Country
  • 8.1.3 North America Online Survey Software Market by Application
    • 8.1.3.1 North America Retail Market by Country
    • 8.1.3.2 North America BFSI Market by Country
    • 8.1.3.3 North America Medical & Media Market by Country
    • 8.1.3.4 North America Education & Public Sector Market by Country
    • 8.1.3.5 North America Automotive Market by Country
    • 8.1.3.6 North America Airline & Travel Market by Country
    • 8.1.3.7 North America Other Application Market by Country
  • 8.1.4 North America Online Survey Software Market by Enterprise Size
    • 8.1.4.1 North America SMEs Market by Country
    • 8.1.4.2 North America Large Enterprises Market by Country
  • 8.1.5 North America Online Survey Software Market by Country
    • 8.1.5.1 US Online Survey Software Market
      • 8.1.5.1.1 US Online Survey Software Market by Product
      • 8.1.5.1.2 US Online Survey Software Market by Deployment
      • 8.1.5.1.3 US Online Survey Software Market by Application
      • 8.1.5.1.4 US Online Survey Software Market by Enterprise Size
    • 8.1.5.2 Canada Online Survey Software Market
      • 8.1.5.2.1 Canada Online Survey Software Market by Product
      • 8.1.5.2.2 Canada Online Survey Software Market by Deployment
      • 8.1.5.2.3 Canada Online Survey Software Market by Application
      • 8.1.5.2.4 Canada Online Survey Software Market by Enterprise Size
    • 8.1.5.3 Mexico Online Survey Software Market
      • 8.1.5.3.1 Mexico Online Survey Software Market by Product
      • 8.1.5.3.2 Mexico Online Survey Software Market by Deployment
      • 8.1.5.3.3 Mexico Online Survey Software Market by Application
      • 8.1.5.3.4 Mexico Online Survey Software Market by Enterprise Size
    • 8.1.5.4 Rest of North America Online Survey Software Market
      • 8.1.5.4.1 Rest of North America Online Survey Software Market by Product
      • 8.1.5.4.2 Rest of North America Online Survey Software Market by Deployment
      • 8.1.5.4.3 Rest of North America Online Survey Software Market by Application
      • 8.1.5.4.4 Rest of North America Online Survey Software Market by Enterprise Size
• 8.2 Europe Online Survey Software Market
  • 8.2.1 Europe Online Survey Software Market by Product
    • 8.2.1.1 Europe Enterprise Grade Market by Country
    • 8.2.1.2 Europe Individual Grade Market by Country
  • 8.2.2 Europe Online Survey Software Market by Deployment
    • 8.2.2.1 Europe Cloud Market by Country
    • 8.2.2.2 Europe On-Premise Market by Country
  • 8.2.3 Europe Online Survey Software Market by Application
    • 8.2.3.1 Europe Retail Market by Country
    • 8.2.3.2 Europe BFSI Market by Country
    • 8.2.3.3 Europe Medical & Media Market by Country
    • 8.2.3.4 Europe Education & Public Sector Market by Country
    • 8.2.3.5 Europe Automotive Market by Country
    • 8.2.3.6 Europe Airline & Travel Market by Country
    • 8.2.3.7 Europe Other Application Market by Country
  • 8.2.4 Europe Online Survey Software Market by Enterprise Size
    • 8.2.4.1 Europe SMEs Market by Country
    • 8.2.4.2 Europe Large Enterprises Market by Country
  • 8.2.5 Europe Online Survey Software Market by Country
    • 8.2.5.1 Germany Online Survey Software Market
      • 8.2.5.1.1 Germany Online Survey Software Market by Product
      • 8.2.5.1.2 Germany Online Survey Software Market by Deployment
      • 8.2.5.1.3 Germany Online Survey Software Market by Application
      • 8.2.5.1.4 Germany Online Survey Software Market by Enterprise Size
    • 8.2.5.2 UK Online Survey Software Market
      • 8.2.5.2.1 UK Online Survey Software Market by Product
      • 8.2.5.2.2 UK Online Survey Software Market by Deployment
      • 8.2.5.2.3 UK Online Survey Software Market by Application
      • 8.2.5.2.4 UK Online Survey Software Market by Enterprise Size
    • 8.2.5.3 France Online Survey Software Market
      • 8.2.5.3.1 France Online Survey Software Market by Product
      • 8.2.5.3.2 France Online Survey Software Market by Deployment
      • 8.2.5.3.3 France Online Survey Software Market by Application
      • 8.2.5.3.4 France Online Survey Software Market by Enterprise Size
    • 8.2.5.4 Russia Online Survey Software Market
      • 8.2.5.4.1 Russia Online Survey Software Market by Product
      • 8.2.5.4.2 Russia Online Survey Software Market by Deployment
      • 8.2.5.4.3 Russia Online Survey Software Market by Application
      • 8.2.5.4.4 Russia Online Survey Software Market by Enterprise Size
    • 8.2.5.5 Spain Online Survey Software Market
      • 8.2.5.5.1 Spain Online Survey Software Market by Product
      • 8.2.5.5.2 Spain Online Survey Software Market by Deployment
      • 8.2.5.5.3 Spain Online Survey Software Market by Application
      • 8.2.5.5.4 Spain Online Survey Software Market by Enterprise Size
    • 8.2.5.6 Italy Online Survey Software Market
      • 8.2.5.6.1 Italy Online Survey Software Market by Product
      • 8.2.5.6.2 Italy Online Survey Software Market by Deployment
      • 8.2.5.6.3 Italy Online Survey Software Market by Application
      • 8.2.5.6.4 Italy Online Survey Software Market by Enterprise Size
    • 8.2.5.7 Rest of Europe Online Survey Software Market
      • 8.2.5.7.1 Rest of Europe Online Survey Software Market by Product
      • 8.2.5.7.2 Rest of Europe Online Survey Software Market by Deployment
      • 8.2.5.7.3 Rest of Europe Online Survey Software Market by Application
      • 8.2.5.7.4 Rest of Europe Online Survey Software Market by Enterprise Size
• 8.3 Asia Pacific Online Survey Software Market
  • 8.3.1 Asia Pacific Online Survey Software Market by Product
    • 8.3.1.1 Asia Pacific Enterprise Grade Market by Country
    • 8.3.1.2 Asia Pacific Individual Grade Market by Country
  • 8.3.2 Asia Pacific Online Survey Software Market by Deployment
    • 8.3.2.1 Asia Pacific Cloud Market by Country
    • 8.3.2.2 Asia Pacific On-Premise Market by Country
  • 8.3.3 Asia Pacific Online Survey Software Market by Application
    • 8.3.3.1 Asia Pacific Retail Market by Country
    • 8.3.3.2 Asia Pacific BFSI Market by Country
    • 8.3.3.3 Asia Pacific Medical & Media Market by Country
    • 8.3.3.4 Asia Pacific Education & Public Sector Market by Country
    • 8.3.3.5 Asia Pacific Automotive Market by Country
    • 8.3.3.6 Asia Pacific Airline & Travel Market by Country
    • 8.3.3.7 Asia Pacific Other Application Market by Country
  • 8.3.4 Asia Pacific Online Survey Software Market by Enterprise Size
    • 8.3.4.1 Asia Pacific SMEs Market by Country
    • 8.3.4.2 Asia Pacific Large Enterprises Market by Country
  • 8.3.5 Asia Pacific Online Survey Software Market by Country
    • 8.3.5.1 China Online Survey Software Market
      • 8.3.5.1.1 China Online Survey Software Market by Product
      • 8.3.5.1.2 China Online Survey Software Market by Deployment
      • 8.3.5.1.3 China Online Survey Software Market by Application
      • 8.3.5.1.4 China Online Survey Software Market by Enterprise Size
    • 8.3.5.2 Japan Online Survey Software Market
      • 8.3.5.2.1 Japan Online Survey Software Market by Product
      • 8.3.5.2.2 Japan Online Survey Software Market by Deployment
      • 8.3.5.2.3 Japan Online Survey Software Market by Application
      • 8.3.5.2.4 Japan Online Survey Software Market by Enterprise Size
    • 8.3.5.3 India Online Survey Software Market
      • 8.3.5.3.1 India Online Survey Software Market by Product
      • 8.3.5.3.2 India Online Survey Software Market by Deployment
      • 8.3.5.3.3 India Online Survey Software Market by Application
      • 8.3.5.3.4 India Online Survey Software Market by Enterprise Size
    • 8.3.5.4 South Korea Online Survey Software Market
      • 8.3.5.4.1 South Korea Online Survey Software Market by Product
      • 8.3.5.4.2 South Korea Online Survey Software Market by Deployment
      • 8.3.5.4.3 South Korea Online Survey Software Market by Application
      • 8.3.5.4.4 South Korea Online Survey Software Market by Enterprise Size
    • 8.3.5.5 Singapore Online Survey Software Market
      • 8.3.5.5.1 Singapore Online Survey Software Market by Product
      • 8.3.5.5.2 Singapore Online Survey Software Market by Deployment
      • 8.3.5.5.3 Singapore Online Survey Software Market by Application
      • 8.3.5.5.4 Singapore Online Survey Software Market by Enterprise Size
    • 8.3.5.6 Malaysia Online Survey Software Market
      • 8.3.5.6.1 Malaysia Online Survey Software Market by Product
      • 8.3.5.6.2 Malaysia Online Survey Software Market by Deployment
      • 8.3.5.6.3 Malaysia Online Survey Software Market by Application
      • 8.3.5.6.4 Malaysia Online Survey Software Market by Enterprise Size
    • 8.3.5.7 Rest of Asia Pacific Online Survey Software Market
      • 8.3.5.7.1 Rest of Asia Pacific Online Survey Software Market by Product
      • 8.3.5.7.2 Rest of Asia Pacific Online Survey Software Market by Deployment
      • 8.3.5.7.3 Rest of Asia Pacific Online Survey Software Market by Application
      • 8.3.5.7.4 Rest of Asia Pacific Online Survey Software Market by Enterprise Size
• 8.4 LAMEA Online Survey Software Market
  • 8.4.1 LAMEA Online Survey Software Market by Product
    • 8.4.1.1 LAMEA Enterprise Grade Market by Country
    • 8.4.1.2 LAMEA Individual Grade Market by Country
  • 8.4.2 LAMEA Online Survey Software Market by Deployment
    • 8.4.2.1 LAMEA Cloud Market by Country
    • 8.4.2.2 LAMEA On-Premise Market by Country
  • 8.4.3 LAMEA Online Survey Software Market by Application
    • 8.4.3.1 LAMEA Retail Market by Country
    • 8.4.3.2 LAMEA BFSI Market by Country
    • 8.4.3.3 LAMEA Medical & Media Market by Country
    • 8.4.3.4 LAMEA Education & Public Sector Market by Country
    • 8.4.3.5 LAMEA Automotive Market by Country
    • 8.4.3.6 LAMEA Airline & Travel Market by Country
    • 8.4.3.7 LAMEA Other Application Market by Country
  • 8.4.4 LAMEA Online Survey Software Market by Enterprise Size
    • 8.4.4.1 LAMEA SMEs Market by Country
    • 8.4.4.2 LAMEA Large Enterprises Market by Country
  • 8.4.5 LAMEA Online Survey Software Market by Country
    • 8.4.5.1 Brazil Online Survey Software Market
      • 8.4.5.1.1 Brazil Online Survey Software Market by Product
      • 8.4.5.1.2 Brazil Online Survey Software Market by Deployment
      • 8.4.5.1.3 Brazil Online Survey Software Market by Application
      • 8.4.5.1.4 Brazil Online Survey Software Market by Enterprise Size
    • 8.4.5.2 Argentina Online Survey Software Market
      • 8.4.5.2.1 Argentina Online Survey Software Market by Product
      • 8.4.5.2.2 Argentina Online Survey Software Market by Deployment
      • 8.4.5.2.3 Argentina Online Survey Software Market by Application
      • 8.4.5.2.4 Argentina Online Survey Software Market by Enterprise Size
    • 8.4.5.3 UAE Online Survey Software Market
      • 8.4.5.3.1 UAE Online Survey Software Market by Product
      • 8.4.5.3.2 UAE Online Survey Software Market by Deployment
      • 8.4.5.3.3 UAE Online Survey Software Market by Application
      • 8.4.5.3.4 UAE Online Survey Software Market by Enterprise Size
    • 8.4.5.4 Saudi Arabia Online Survey Software Market
      • 8.4.5.4.1 Saudi Arabia Online Survey Software Market by Product
      • 8.4.5.4.2 Saudi Arabia Online Survey Software Market by Deployment
      • 8.4.5.4.3 Saudi Arabia Online Survey Software Market by Application
      • 8.4.5.4.4 Saudi Arabia Online Survey Software Market by Enterprise Size
    • 8.4.5.5 South Africa Online Survey Software Market
      • 8.4.5.5.1 South Africa Online Survey Software Market by Product
      • 8.4.5.5.2 South Africa Online Survey Software Market by Deployment
      • 8.4.5.5.3 South Africa Online Survey Software Market by Application
      • 8.4.5.5.4 South Africa Online Survey Software Market by Enterprise Size
    • 8.4.5.6 Nigeria Online Survey Software Market
      • 8.4.5.6.1 Nigeria Online Survey Software Market by Product
      • 8.4.5.6.2 Nigeria Online Survey Software Market by Deployment
      • 8.4.5.6.3 Nigeria Online Survey Software Market by Application
      • 8.4.5.6.4 Nigeria Online Survey Software Market by Enterprise Size
    • 8.4.5.7 Rest of LAMEA Online Survey Software Market
      • 8.4.5.7.1 Rest of LAMEA Online Survey Software Market by Product
      • 8.4.5.7.2 Rest of LAMEA Online Survey Software Market by Deployment
      • 8.4.5.7.3 Rest of LAMEA Online Survey Software Market by Application
      • 8.4.5.7.4 Rest of LAMEA Online Survey Software Market by Enterprise Size

Chapter 9. Company Profiles

• 9.1 Google LLC
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Segmental and Regional Analysis
  • 9.1.4 Research & Development Expense
  • 9.1.5 SWOT Analysis
• 9.2 Zoho Corporation Pvt. Ltd.
  • 9.2.1 Company Overview
  • 9.2.2 SWOT Analysis
• 9.3 Alchemer LLC
  • 9.3.1 Company Overview
  • 9.3.2 Recent strategies and developments:
    • 9.3.2.1 Acquisition and Mergers:
• 9.4 Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
  • 9.4.1 Company Overview
  • 9.4.2 Recent strategies and developments:
    • 9.4.2.1 Partnerships, Collaborations, and Agreements:
    • 9.4.2.2 Product Launches and Product Expansions:
• 9.5 Typeform
  • 9.5.1 Company Overview
• 9.6 SurveyMonkey Inc. (STG Partners, LLC)
  • 9.6.1 Company Overview
• 9.7 Sogolytics LLC
  • 9.7.1 Company Overview
• 9.8 QuestionPro Inc.
  • 9.8.1 Company Overview
• 9.9 Formstack LLC
  • 9.9.1 Company Overview
• 9.10. Medallia Inc.
  • 9.10.1 Company Overview

Chapter 10. Winning Imperatives of Online Survey Software Market