세계의 인지 분석 시장 규모, 점유율, 동향 분석 보고서 : 전개 유형별, 유형별, 용도별, 조직 규모별, 업계별, 지역별, 전망과 예측(2024-2031년)

The Global Cognitive Analytics Market size is expected to reach $31.66 billion by 2031, rising at a market growth of 30.5% CAGR during the forecast period.

The North America region witnessed 36% revenue share in the market in 2023. The region's dominance in this market can be attributed to the presence of several leading technology companies and a strong emphasis on digital transformation across various. North America has been a forerunner in adopting cutting-edge technologies, and organizations in the region are heavily investing in artificial intelligence (AI), machine learning (ML), and data analytics to enhance their business processes and customer engagement strategies.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In April 2024, Oracle Corporation partnered with Palantir Technologies, a data analytics company known for its data integration and decision-making platforms, to deliver secure AI and cloud solutions to businesses and governments. The partnership leverages Oracle's cloud infrastructure and AI capabilities, combined with Palantir's platforms like Foundry and Gotham, to help organizations maximize data value, improve efficiency, and meet security and sovereignty standards across a range of industries, including defense and intelligence. Moreover, In May, 2024, Salesforce expanded its partnership with IBM, an American technology company, to integrate IBM's watsonx AI and Data Platform with Salesforce Einstein 1 Platform. This collaboration introduces large language models and prebuilt AI actions to CRM solutions, enabling enterprises to enhance data-driven decision-making and streamline workflows. The integration supports advanced use cases like content generation and field summarization, reinforcing Salesforce's AI capabilities within its analytics and CRM ecosystem.

KBV Cardinal Matrix - Cognitive Analytics Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Cognitive Analytics Market. In June, 2023, Microsoft Corporation signed a partnership with Moody's, a financial services company. The partnership aimed to develop advanced data, analytics, and risk solutions using Microsoft Azure OpenAI Service. Companies such as Oracle Corporation, Cisco Systems, Inc, IBM Corporation are some of the key innovators in Cognitive Analytics Market.

Market Growth Factors

The growing importance of data in business strategy has driven the demand for solutions that enable data-driven decision-making. Across industries such as healthcare, finance, retail, and manufacturing, organizations are leveraging vast amounts of data to make informed, evidence-based decisions. This data-driven approach helps businesses improve operational efficiency, optimize marketing efforts, and identify new growth opportunities. Thus, increasing demand for data-driven decision-making across industries drives the market's growth.

Additionally, With consumers expecting more personalized services and experiences, businesses are investing in technologies that enable them to deliver tailored offerings. Data-driven solutions are key to providing personalized customer experiences, as they help companies understand individual preferences, buying behaviors, and interaction patterns. By analyzing customer data, businesses can create targeted marketing campaigns, improve product recommendations, and offer personalized customer service, enhancing satisfaction and loyalty. Therefore, the growing need for enhanced customer experience and personalization propels the market's growth.

Market Restraining Factors

However, One of the major barriers to adopting data-driven decision-making technologies is the high initial investment required for implementation. Setting up the necessary infrastructure, such as cloud-based platforms, data management systems, and advanced analytics tools, can be costly for businesses. The cost of hiring skilled personnel to manage these technologies or outsourcing to third-party service providers adds to the financial burden. Hence, high initial investment and implementation costs for businesses are hindering market growth.

Deployment Type Outlook

Based on deployment type, the market is divided into on-premise and cloud. The cloud segment held 48% revenue share in the market in 2023. Cloud-based cognitive analytics solutions offer several advantages: scalability, flexibility, and cost-efficiency. These solutions enable organizations to access advanced analytics tools without significant upfront investments in hardware and infrastructure. Cloud deployment allows for easier updates, integration, and collaboration, making it an attractive option for businesses leveraging cognitive analytics quickly and efficiently.

Type Outlook

On the basis of type, this market is segmented into tools and services. In 2023, the services segment attained 43% revenue share in this market. The services segment encompasses consulting, implementation, integration, training, and ongoing support services that help businesses successfully deploy and manage these analytics tools. Many organizations rely on external expertise to customize these analytics solutions according to their specific business needs and to ensure smooth integration with existing systems.

Application Outlook

Based on application, this market is categorized into sales & marketing, fraud & risk management, asset maintenance, supply chain management, and others. The fraud & risk management segment witnessed 25% revenue share in this market in 2023. With the rise of cyber threats, financial fraud, and operational risks, organizations are increasingly relying on these analytics to detect anomalies, identify potential risks, and enhance security measures.

Organization Size Outlook

By organization size, this market is divided into large enterprises and small & medium enterprises. The small & medium enterprises segment procured 37% revenue share in this market in 2023. While SMEs have fewer resources compared to large enterprises, they are increasingly recognizing the value of these analytics in improving business processes, enhancing customer experiences, and gaining a competitive edge.

Vertical Outlook

Based on Vertical, this market is divided into BFSI, retail & consumer goods, energy & utilities, healthcare, telecom & IT, government, education, and others. In 2023, the retail & consumer goods segment procured 13% revenue share in this market. The retail industry is increasingly adopting these analytics to enhance customer experience, improve inventory management, and optimize supply chains. These analytics helps retailers understand consumer behaviour by analyzing purchasing patterns and feedback, allowing for personalized marketing strategies and recommendations.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 32% revenue share in this market. Europe has been steadily adopting these analytics across various sectors, particularly in manufacturing, energy, healthcare, and government. European countries are increasingly focusing on data-driven solutions to improve efficiency, drive innovation, and enhance competitiveness on the global stage. The regulatory environment has pushed organizations to adopt analytics tools that ensure data security and compliance while still delivering actionable insights.

Market Competition and Attributes

The competition in the Cognitive Analytics Market remains dynamic and fragmented, with numerous emerging companies offering innovative solutions. These players focus on niche areas like AI-powered analytics, machine learning, and data-driven decision-making tools, contributing to the market's growth. As technology advances, smaller firms face the challenge of differentiating while competing on price, performance, and service.

Recent Strategies Deployed in the Market

• Aug-2024: Oracle Corporation introduced its Financial Services Risk and Finance solution to enhance the reporting and compliance capabilities of life insurers, such as Resolution Life Australasia. The solution integrates finance and actuarial data, supporting IFRS 17 compliance, improving risk management, and enabling transparent financial reporting. By streamlining regulatory reporting and data insights, the suite empowers insurers to optimize performance, manage risks, and enhance operational efficiency in line with evolving business demands and regulatory requirements.
• Feb-2024: SAS Institute Inc. announced a partnership with Carahsoft, an IT company, to enhance SAS's analytics and AI solutions' accessibility to US government agencies. Under the partnership, Carahsoft would distribute SAS products through various government contracts, expanding SAS's public sector reach and supporting advanced data management and AI capabilities for improved decision-making and innovation.
• Jan-2024: SAP SE has introduced new AI-driven retail capabilities, featuring predictive demand planning, advanced replenishment, and optimized order management. These innovations harness SAP's AI technology to offer personalized insights and actionable recommendations, advancing the prescriptive analytics market and enhancing retailer efficiency.
• Dec-2023: Cisco Systems, Inc. acquired Splunk, a leader in cybersecurity and data analytics, for $28 billion, integrating AI to enhance threat prediction and prevention. It also acquired Isovalent, a cloud-native networking company specializing in observability through technologies like Cilium, used in Kubernetes. These acquisitions strengthen Cisco's ability to deliver AI-driven predictive analytics and comprehensive observability for mitigating cybersecurity risks in complex cloud-native environments.
• Nov-2023: IBM Corporation announce the launch of its new cloud-native QRadar SIEM, designed to revolutionize security operations. This advanced solution integrates AI-driven alert management and generative AI capabilities, utilizing sophisticated analytics to prioritize alerts and recommend optimal actions, aligning with prescriptive analytics principles to enhance responses to security threats.

List of Key Companies Profiled

• IBM Corporation
• Oracle Corporation
• SAP SE
• Microsoft Corporation
• SAS Institute Inc.
• Cisco Systems, Inc.
• TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
• Salesforce, Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Company

Global Cognitive Analytics Market Report Segmentation

By Deployment Type

• On-premise
• Cloud

By Type

• Tools
• Services
  • Managed Services
  • Professional Services

By Application

• Sales & Marketing
• Fraud & Risk Management
• Asset Maintenance
• Supply Chain Management
• Other Application

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Vertical

• BFSI
• Retail & Consumer Goods
• Energy & Utilities
• Healthcare
• Telecom & IT
• Government
• Education
• Other Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Cognitive Analytics Market, by Deployment Type
  • 1.4.2 Global Cognitive Analytics Market, by Type
  • 1.4.3 Global Cognitive Analytics Market, by Application
  • 1.4.4 Global Cognitive Analytics Market, by Organization Size
  • 1.4.5 Global Cognitive Analytics Market, by Vertical
  • 1.4.6 Global Cognitive Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
  • 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Mar - 2024, May) Leading Players
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Cognitive Analytics Market by Deployment Type

• 5.1 Global On-premise Market by Region
• 5.2 Global Cloud Market by Region

Chapter 6. Global Cognitive Analytics Market by Type

• 6.1 Global Tools Market by Region
• 6.2 Global Services Market by Region
• 6.3 Global Cognitive Analytics Market by Services Type
  • 6.3.1 Global Managed Services Market by Region
  • 6.3.2 Global Professional Services Market by Region

Chapter 7. Global Cognitive Analytics Market by Application

• 7.1 Global Sales & Marketing Market by Region
• 7.2 Global Fraud & Risk Management Market by Region
• 7.3 Global Asset Maintenance Market by Region
• 7.4 Global Supply Chain Management Market by Region
• 7.5 Global Other Application Market by Region

Chapter 8. Global Cognitive Analytics Market by Organization Size

• 8.1 Global Large Enterprises Market by Region
• 8.2 Global Small & Medium Enterprises Market by Region

Chapter 9. Global Cognitive Analytics Market by Vertical

• 9.1 Global BFSI Market by Region
• 9.2 Global Retail & Consumer Goods Market by Region
• 9.3 Global Energy & Utilities Market by Region
• 9.4 Global Healthcare Market by Region
• 9.5 Global Telecom & IT Market by Region
• 9.6 Global Government Market by Region
• 9.7 Global Education Market by Region
• 9.8 Global Other Vertical Market by Region

Chapter 10. Global Cognitive Analytics Market by Region

• 10.1 North America Cognitive Analytics Market
  • 10.1.1 North America Cognitive Analytics Market by Deployment Type
    • 10.1.1.1 North America On-premise Market by Region
    • 10.1.1.2 North America Cloud Market by Region
  • 10.1.2 North America Cognitive Analytics Market by Type
    • 10.1.2.1 North America Tools Market by Country
    • 10.1.2.2 North America Services Market by Country
    • 10.1.2.3 North America Cognitive Analytics Market by Services Type
      • 10.1.2.3.1 North America Managed Services Market by Country
      • 10.1.2.3.2 North America Professional Services Market by Country
  • 10.1.3 North America Cognitive Analytics Market by Application
    • 10.1.3.1 North America Sales & Marketing Market by Country
    • 10.1.3.2 North America Fraud & Risk Management Market by Country
    • 10.1.3.3 North America Asset Maintenance Market by Country
    • 10.1.3.4 North America Supply Chain Management Market by Country
    • 10.1.3.5 North America Other Application Market by Country
  • 10.1.4 North America Cognitive Analytics Market by Organization Size
    • 10.1.4.1 North America Large Enterprises Market by Country
    • 10.1.4.2 North America Small & Medium Enterprises Market by Country
  • 10.1.5 North America Cognitive Analytics Market by Vertical
    • 10.1.5.1 North America BFSI Market by Country
    • 10.1.5.2 North America Retail & Consumer Goods Market by Country
    • 10.1.5.3 North America Energy & Utilities Market by Country
    • 10.1.5.4 North America Healthcare Market by Country
    • 10.1.5.5 North America Telecom & IT Market by Country
    • 10.1.5.6 North America Government Market by Country
    • 10.1.5.7 North America Education Market by Country
    • 10.1.5.8 North America Other Vertical Market by Country
  • 10.1.6 North America Cognitive Analytics Market by Country
    • 10.1.6.1 US Cognitive Analytics Market
      • 10.1.6.1.1 US Cognitive Analytics Market by Deployment Type
      • 10.1.6.1.2 US Cognitive Analytics Market by Type
        • 10.1.6.1.2.1 US Cognitive Analytics Market by Services Type
      • 10.1.6.1.3 US Cognitive Analytics Market by Application
      • 10.1.6.1.4 US Cognitive Analytics Market by Organization Size
      • 10.1.6.1.5 US Cognitive Analytics Market by Vertical
    • 10.1.6.2 Canada Cognitive Analytics Market
      • 10.1.6.2.1 Canada Cognitive Analytics Market by Deployment Type
      • 10.1.6.2.2 Canada Cognitive Analytics Market by Type
        • 10.1.6.2.2.1 Canada Cognitive Analytics Market by Services Type
      • 10.1.6.2.3 Canada Cognitive Analytics Market by Application
      • 10.1.6.2.4 Canada Cognitive Analytics Market by Organization Size
      • 10.1.6.2.5 Canada Cognitive Analytics Market by Vertical
    • 10.1.6.3 Mexico Cognitive Analytics Market
      • 10.1.6.3.1 Mexico Cognitive Analytics Market by Deployment Type
      • 10.1.6.3.2 Mexico Cognitive Analytics Market by Type
        • 10.1.6.3.2.1 Mexico Cognitive Analytics Market by Services Type
      • 10.1.6.3.3 Mexico Cognitive Analytics Market by Application
      • 10.1.6.3.4 Mexico Cognitive Analytics Market by Organization Size
      • 10.1.6.3.5 Mexico Cognitive Analytics Market by Vertical
    • 10.1.6.4 Rest of North America Cognitive Analytics Market
      • 10.1.6.4.1 Rest of North America Cognitive Analytics Market by Deployment Type
      • 10.1.6.4.2 Rest of North America Cognitive Analytics Market by Type
        • 10.1.6.4.2.1 Rest of North America Cognitive Analytics Market by Services Type
      • 10.1.6.4.3 Rest of North America Cognitive Analytics Market by Application
      • 10.1.6.4.4 Rest of North America Cognitive Analytics Market by Organization Size
      • 10.1.6.4.5 Rest of North America Cognitive Analytics Market by Vertical
• 10.2 Europe Cognitive Analytics Market
  • 10.2.1 Europe Cognitive Analytics Market by Deployment Type
    • 10.2.1.1 Europe On-premise Market by Country
    • 10.2.1.2 Europe Cloud Market by Country
  • 10.2.2 Europe Cognitive Analytics Market by Type
    • 10.2.2.1 Europe Tools Market by Country
    • 10.2.2.2 Europe Services Market by Country
    • 10.2.2.3 Europe Cognitive Analytics Market by Services Type
      • 10.2.2.3.1 Europe Managed Services Market by Country
      • 10.2.2.3.2 Europe Professional Services Market by Country
  • 10.2.3 Europe Cognitive Analytics Market by Application
    • 10.2.3.1 Europe Sales & Marketing Market by Country
    • 10.2.3.2 Europe Fraud & Risk Management Market by Country
    • 10.2.3.3 Europe Asset Maintenance Market by Country
    • 10.2.3.4 Europe Supply Chain Management Market by Country
    • 10.2.3.5 Europe Other Application Market by Country
  • 10.2.4 Europe Cognitive Analytics Market by Organization Size
    • 10.2.4.1 Europe Large Enterprises Market by Country
    • 10.2.4.2 Europe Small & Medium Enterprises Market by Country
  • 10.2.5 Europe Cognitive Analytics Market by Vertical
    • 10.2.5.1 Europe BFSI Market by Country
    • 10.2.5.2 Europe Retail & Consumer Goods Market by Country
    • 10.2.5.3 Europe Energy & Utilities Market by Country
    • 10.2.5.4 Europe Healthcare Market by Country
    • 10.2.5.5 Europe Telecom & IT Market by Country
    • 10.2.5.6 Europe Government Market by Country
    • 10.2.5.7 Europe Education Market by Country
    • 10.2.5.8 Europe Other Vertical Market by Country
  • 10.2.6 Europe Cognitive Analytics Market by Country
    • 10.2.6.1 Germany Cognitive Analytics Market
      • 10.2.6.1.1 Germany Cognitive Analytics Market by Deployment Type
      • 10.2.6.1.2 Germany Cognitive Analytics Market by Type
        • 10.2.6.1.2.1 Germany Cognitive Analytics Market by Services Type
      • 10.2.6.1.3 Germany Cognitive Analytics Market by Application
      • 10.2.6.1.4 Germany Cognitive Analytics Market by Organization Size
      • 10.2.6.1.5 Germany Cognitive Analytics Market by Vertical
    • 10.2.6.2 UK Cognitive Analytics Market
      • 10.2.6.2.1 UK Cognitive Analytics Market by Deployment Type
      • 10.2.6.2.2 UK Cognitive Analytics Market by Type
        • 10.2.6.2.2.1 UK Cognitive Analytics Market by Services Type
      • 10.2.6.2.3 UK Cognitive Analytics Market by Application
      • 10.2.6.2.4 UK Cognitive Analytics Market by Organization Size
      • 10.2.6.2.5 UK Cognitive Analytics Market by Vertical
    • 10.2.6.3 France Cognitive Analytics Market
      • 10.2.6.3.1 France Cognitive Analytics Market by Deployment Type
      • 10.2.6.3.2 France Cognitive Analytics Market by Type
        • 10.2.6.3.2.1 France Cognitive Analytics Market by Services Type
      • 10.2.6.3.3 France Cognitive Analytics Market by Application
      • 10.2.6.3.4 France Cognitive Analytics Market by Organization Size
      • 10.2.6.3.5 France Cognitive Analytics Market by Vertical
    • 10.2.6.4 Russia Cognitive Analytics Market
      • 10.2.6.4.1 Russia Cognitive Analytics Market by Deployment Type
      • 10.2.6.4.2 Russia Cognitive Analytics Market by Type
        • 10.2.6.4.2.1 Russia Cognitive Analytics Market by Services Type
      • 10.2.6.4.3 Russia Cognitive Analytics Market by Application
      • 10.2.6.4.4 Russia Cognitive Analytics Market by Organization Size
      • 10.2.6.4.5 Russia Cognitive Analytics Market by Vertical
    • 10.2.6.5 Spain Cognitive Analytics Market
      • 10.2.6.5.1 Spain Cognitive Analytics Market by Deployment Type
      • 10.2.6.5.2 Spain Cognitive Analytics Market by Type
        • 10.2.6.5.2.1 Spain Cognitive Analytics Market by Services Type
      • 10.2.6.5.3 Spain Cognitive Analytics Market by Application
      • 10.2.6.5.4 Spain Cognitive Analytics Market by Organization Size
      • 10.2.6.5.5 Spain Cognitive Analytics Market by Vertical
    • 10.2.6.6 Italy Cognitive Analytics Market
      • 10.2.6.6.1 Italy Cognitive Analytics Market by Deployment Type
      • 10.2.6.6.2 Italy Cognitive Analytics Market by Type
        • 10.2.6.6.2.1 Italy Cognitive Analytics Market by Services Type
      • 10.2.6.6.3 Italy Cognitive Analytics Market by Application
      • 10.2.6.6.4 Italy Cognitive Analytics Market by Organization Size
      • 10.2.6.6.5 Italy Cognitive Analytics Market by Vertical
    • 10.2.6.7 Rest of Europe Cognitive Analytics Market
      • 10.2.6.7.1 Rest of Europe Cognitive Analytics Market by Deployment Type
      • 10.2.6.7.2 Rest of Europe Cognitive Analytics Market by Type
        • 10.2.6.7.2.1 Rest of Europe Cognitive Analytics Market by Services Type
      • 10.2.6.7.3 Rest of Europe Cognitive Analytics Market by Application
      • 10.2.6.7.4 Rest of Europe Cognitive Analytics Market by Organization Size
      • 10.2.6.7.5 Rest of Europe Cognitive Analytics Market by Vertical
• 10.3 Asia Pacific Cognitive Analytics Market
  • 10.3.1 Asia Pacific Cognitive Analytics Market by Deployment Type
    • 10.3.1.1 Asia Pacific On-premise Market by Country
    • 10.3.1.2 Asia Pacific Cloud Market by Country
  • 10.3.2 Asia Pacific Cognitive Analytics Market by Type
    • 10.3.2.1 Asia Pacific Tools Market by Country
    • 10.3.2.2 Asia Pacific Services Market by Country
    • 10.3.2.3 Asia Pacific Cognitive Analytics Market by Services Type
      • 10.3.2.3.1 Asia Pacific Managed Services Market by Country
      • 10.3.2.3.2 Asia Pacific Professional Services Market by Country
  • 10.3.3 Asia Pacific Cognitive Analytics Market by Application
    • 10.3.3.1 Asia Pacific Sales & Marketing Market by Country
    • 10.3.3.2 Asia Pacific Fraud & Risk Management Market by Country
    • 10.3.3.3 Asia Pacific Asset Maintenance Market by Country
    • 10.3.3.4 Asia Pacific Supply Chain Management Market by Country
    • 10.3.3.5 Asia Pacific Other Application Market by Country
  • 10.3.4 Asia Pacific Cognitive Analytics Market by Organization Size
    • 10.3.4.1 Asia Pacific Large Enterprises Market by Country
    • 10.3.4.2 Asia Pacific Small & Medium Enterprises Market by Country
  • 10.3.5 Asia Pacific Cognitive Analytics Market by Vertical
    • 10.3.5.1 Asia Pacific BFSI Market by Country
    • 10.3.5.2 Asia Pacific Retail & Consumer Goods Market by Country
    • 10.3.5.3 Asia Pacific Energy & Utilities Market by Country
    • 10.3.5.4 Asia Pacific Healthcare Market by Country
    • 10.3.5.5 Asia Pacific Telecom & IT Market by Country
    • 10.3.5.6 Asia Pacific Government Market by Country
    • 10.3.5.7 Asia Pacific Education Market by Country
    • 10.3.5.8 Asia Pacific Other Vertical Market by Country
  • 10.3.6 Asia Pacific Cognitive Analytics Market by Country
    • 10.3.6.1 China Cognitive Analytics Market
      • 10.3.6.1.1 China Cognitive Analytics Market by Deployment Type
      • 10.3.6.1.2 China Cognitive Analytics Market by Type
        • 10.3.6.1.2.1 China Cognitive Analytics Market by Services Type
      • 10.3.6.1.3 China Cognitive Analytics Market by Application
      • 10.3.6.1.4 China Cognitive Analytics Market by Organization Size
      • 10.3.6.1.5 China Cognitive Analytics Market by Vertical
    • 10.3.6.2 Japan Cognitive Analytics Market
      • 10.3.6.2.1 Japan Cognitive Analytics Market by Deployment Type
      • 10.3.6.2.2 Japan Cognitive Analytics Market by Type
        • 10.3.6.2.2.1 Japan Cognitive Analytics Market by Services Type
      • 10.3.6.2.3 Japan Cognitive Analytics Market by Application
      • 10.3.6.2.4 Japan Cognitive Analytics Market by Organization Size
      • 10.3.6.2.5 Japan Cognitive Analytics Market by Vertical
    • 10.3.6.3 India Cognitive Analytics Market
      • 10.3.6.3.1 India Cognitive Analytics Market by Deployment Type
      • 10.3.6.3.2 India Cognitive Analytics Market by Type
        • 10.3.6.3.2.1 India Cognitive Analytics Market by Services Type
      • 10.3.6.3.3 India Cognitive Analytics Market by Application
      • 10.3.6.3.4 India Cognitive Analytics Market by Organization Size
      • 10.3.6.3.5 India Cognitive Analytics Market by Vertical
    • 10.3.6.4 South Korea Cognitive Analytics Market
      • 10.3.6.4.1 South Korea Cognitive Analytics Market by Deployment Type
      • 10.3.6.4.2 South Korea Cognitive Analytics Market by Type
        • 10.3.6.4.2.1 South Korea Cognitive Analytics Market by Services Type
      • 10.3.6.4.3 South Korea Cognitive Analytics Market by Application
      • 10.3.6.4.4 South Korea Cognitive Analytics Market by Organization Size
      • 10.3.6.4.5 South Korea Cognitive Analytics Market by Vertical
    • 10.3.6.5 Australia Cognitive Analytics Market
      • 10.3.6.5.1 Australia Cognitive Analytics Market by Deployment Type
      • 10.3.6.5.2 Australia Cognitive Analytics Market by Type
        • 10.3.6.5.2.1 Australia Cognitive Analytics Market by Services Type
      • 10.3.6.5.3 Australia Cognitive Analytics Market by Application
      • 10.3.6.5.4 Australia Cognitive Analytics Market by Organization Size
      • 10.3.6.5.5 Australia Cognitive Analytics Market by Vertical
    • 10.3.6.6 Malaysia Cognitive Analytics Market
      • 10.3.6.6.1 Malaysia Cognitive Analytics Market by Deployment Type
      • 10.3.6.6.2 Malaysia Cognitive Analytics Market by Type
        • 10.3.6.6.2.1 Malaysia Cognitive Analytics Market by Services Type
      • 10.3.6.6.3 Malaysia Cognitive Analytics Market by Application
      • 10.3.6.6.4 Malaysia Cognitive Analytics Market by Organization Size
      • 10.3.6.6.5 Malaysia Cognitive Analytics Market by Vertical
    • 10.3.6.7 Rest of Asia Pacific Cognitive Analytics Market
      • 10.3.6.7.1 Rest of Asia Pacific Cognitive Analytics Market by Deployment Type
      • 10.3.6.7.2 Rest of Asia Pacific Cognitive Analytics Market by Type
        • 10.3.6.7.2.1 Rest of Asia Pacific Cognitive Analytics Market by Services Type
      • 10.3.6.7.3 Rest of Asia Pacific Cognitive Analytics Market by Application
      • 10.3.6.7.4 Rest of Asia Pacific Cognitive Analytics Market by Organization Size
      • 10.3.6.7.5 Rest of Asia Pacific Cognitive Analytics Market by Vertical
• 10.4 LAMEA Cognitive Analytics Market
  • 10.4.1 LAMEA Cognitive Analytics Market by Deployment Type
    • 10.4.1.1 LAMEA On-premise Market by Country
    • 10.4.1.2 LAMEA Cloud Market by Country
  • 10.4.2 LAMEA Cognitive Analytics Market by Type
    • 10.4.2.1 LAMEA Tools Market by Country
    • 10.4.2.2 LAMEA Services Market by Country
    • 10.4.2.3 LAMEA Cognitive Analytics Market by Services Type
      • 10.4.2.3.1 LAMEA Managed Services Market by Country
      • 10.4.2.3.2 LAMEA Professional Services Market by Country
  • 10.4.3 LAMEA Cognitive Analytics Market by Application
    • 10.4.3.1 LAMEA Sales & Marketing Market by Country
    • 10.4.3.2 LAMEA Fraud & Risk Management Market by Country
    • 10.4.3.3 LAMEA Asset Maintenance Market by Country
    • 10.4.3.4 LAMEA Supply Chain Management Market by Country
    • 10.4.3.5 LAMEA Other Application Market by Country
  • 10.4.4 LAMEA Cognitive Analytics Market by Organization Size
    • 10.4.4.1 LAMEA Large Enterprises Market by Country
    • 10.4.4.2 LAMEA Small & Medium Enterprises Market by Country
  • 10.4.5 LAMEA Cognitive Analytics Market by Vertical
    • 10.4.5.1 LAMEA BFSI Market by Country
    • 10.4.5.2 LAMEA Retail & Consumer Goods Market by Country
    • 10.4.5.3 LAMEA Energy & Utilities Market by Country
    • 10.4.5.4 LAMEA Healthcare Market by Country
    • 10.4.5.5 LAMEA Telecom & IT Market by Country
    • 10.4.5.6 LAMEA Government Market by Country
    • 10.4.5.7 LAMEA Education Market by Country
    • 10.4.5.8 LAMEA Other Vertical Market by Country
  • 10.4.6 LAMEA Cognitive Analytics Market by Country
    • 10.4.6.1 Brazil Cognitive Analytics Market
      • 10.4.6.1.1 Brazil Cognitive Analytics Market by Deployment Type
      • 10.4.6.1.2 Brazil Cognitive Analytics Market by Type
        • 10.4.6.1.2.1 Brazil Cognitive Analytics Market by Services Type
      • 10.4.6.1.3 Brazil Cognitive Analytics Market by Application
      • 10.4.6.1.4 Brazil Cognitive Analytics Market by Organization Size
      • 10.4.6.1.5 Brazil Cognitive Analytics Market by Vertical
    • 10.4.6.2 Argentina Cognitive Analytics Market
      • 10.4.6.2.1 Argentina Cognitive Analytics Market by Deployment Type
      • 10.4.6.2.2 Argentina Cognitive Analytics Market by Type
        • 10.4.6.2.2.1 Argentina Cognitive Analytics Market by Services Type
      • 10.4.6.2.3 Argentina Cognitive Analytics Market by Application
      • 10.4.6.2.4 Argentina Cognitive Analytics Market by Organization Size
      • 10.4.6.2.5 Argentina Cognitive Analytics Market by Vertical
    • 10.4.6.3 UAE Cognitive Analytics Market
      • 10.4.6.3.1 UAE Cognitive Analytics Market by Deployment Type
      • 10.4.6.3.2 UAE Cognitive Analytics Market by Type
        • 10.4.6.3.2.1 UAE Cognitive Analytics Market by Services Type
      • 10.4.6.3.3 UAE Cognitive Analytics Market by Application
      • 10.4.6.3.4 UAE Cognitive Analytics Market by Organization Size
      • 10.4.6.3.5 UAE Cognitive Analytics Market by Vertical
    • 10.4.6.4 Saudi Arabia Cognitive Analytics Market
      • 10.4.6.4.1 Saudi Arabia Cognitive Analytics Market by Deployment Type
      • 10.4.6.4.2 Saudi Arabia Cognitive Analytics Market by Type
        • 10.4.6.4.2.1 Saudi Arabia Cognitive Analytics Market by Services Type
      • 10.4.6.4.3 Saudi Arabia Cognitive Analytics Market by Application
      • 10.4.6.4.4 Saudi Arabia Cognitive Analytics Market by Organization Size
      • 10.4.6.4.5 Saudi Arabia Cognitive Analytics Market by Vertical
    • 10.4.6.5 South Africa Cognitive Analytics Market
      • 10.4.6.5.1 South Africa Cognitive Analytics Market by Deployment Type
      • 10.4.6.5.2 South Africa Cognitive Analytics Market by Type
        • 10.4.6.5.2.1 South Africa Cognitive Analytics Market by Services Type
      • 10.4.6.5.3 South Africa Cognitive Analytics Market by Application
      • 10.4.6.5.4 South Africa Cognitive Analytics Market by Organization Size
      • 10.4.6.5.5 South Africa Cognitive Analytics Market by Vertical
    • 10.4.6.6 Nigeria Cognitive Analytics Market
      • 10.4.6.6.1 Nigeria Cognitive Analytics Market by Deployment Type
      • 10.4.6.6.2 Nigeria Cognitive Analytics Market by Type
        • 10.4.6.6.2.1 Nigeria Cognitive Analytics Market by Services Type
      • 10.4.6.6.3 Nigeria Cognitive Analytics Market by Application
      • 10.4.6.6.4 Nigeria Cognitive Analytics Market by Organization Size
      • 10.4.6.6.5 Nigeria Cognitive Analytics Market by Vertical
    • 10.4.6.7 Rest of LAMEA Cognitive Analytics Market
      • 10.4.6.7.1 Rest of LAMEA Cognitive Analytics Market by Deployment Type
      • 10.4.6.7.2 Rest of LAMEA Cognitive Analytics Market by Type
        • 10.4.6.7.2.1 Rest of LAMEA Cognitive Analytics Market by Services Type
      • 10.4.6.7.3 Rest of LAMEA Cognitive Analytics Market by Application
      • 10.4.6.7.4 Rest of LAMEA Cognitive Analytics Market by Organization Size
      • 10.4.6.7.5 Rest of LAMEA Cognitive Analytics Market by Vertical

Chapter 11. Company Profiles

• 11.1 IBM Corporation
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Regional & Segmental Analysis
  • 11.1.4 Research & Development Expenses
  • 11.1.5 Recent strategies and developments:
    • 11.1.5.1 Acquisition & Mergers:
  • 11.1.6 SWOT Analysis
• 11.2 Microsoft Corporation
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Segmental and Regional Analysis
  • 11.2.4 Research & Development Expenses
  • 11.2.5 Recent strategies and developments:
    • 11.2.5.1 Partnerships, Collaborations, and Agreements:
  • 11.2.6 SWOT Analysis
• 11.3 Oracle Corporation
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segmental and Regional Analysis
  • 11.3.4 Research & Development Expense
  • 11.3.5 Recent strategies and developments:
    • 11.3.5.1 Partnerships, Collaborations & Agreements:
    • 11.3.5.2 Product Launches and Product Expansions:
  • 11.3.6 SWOT Analysis
• 11.4 SAP SE
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Regional Analysis
  • 11.4.4 Research & Development Expense
  • 11.4.5 Recent strategies and developments:
    • 11.4.5.1 Partnerships, Collaborations, and Agreements:
    • 11.4.5.2 Product Launches and Product Expansions:
  • 11.4.6 SWOT Analysis
• 11.5 SAS Institute, Inc.
  • 11.5.1 Company Overview
  • 11.5.2 Recent strategies and developments:
    • 11.5.2.1 Partnerships, Collaborations, and Agreements:
  • 11.5.3 SWOT Analysis
• 11.6 Salesforce, Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Financial Analysis
  • 11.6.3 Regional Analysis
  • 11.6.4 Research & Development Expenses
  • 11.6.5 Recent strategies and developments:
    • 11.6.5.1 Partnerships, Collaborations, and Agreements:
  • 11.6.6 SWOT Analysis
• 11.7 Cisco Systems, Inc.
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Regional Analysis
  • 11.7.4 Research & Development Expense
  • 11.7.5 Recent strategies and developments:
    • 11.7.5.1 Acquisition and Mergers:
  • 11.7.6 SWOT Analysis
• 11.8 Tibco Software, Inc. (Vista Equity Partners Management, LLC)
  • 11.8.1 Company Overview
  • 11.8.2 Recent strategies and developments:
    • 11.8.2.1 Acquisition and Mergers:
  • 11.8.3 SWOT Analysis
• 11.9 Google LLC (Alphabet Inc.)
  • 11.9.1 Company Overview
  • 11.9.2 Financial Analysis
  • 11.9.3 Segmental and Regional Analysis
  • 11.9.4 Research & Development Expense
  • 11.9.5 Recent strategies and developments:
    • 11.9.5.1 Partnerships, Collaborations, and Agreements:
    • 11.9.5.2 Acquisition and Mergers:
  • 11.9.6 SWOT Analysis
• 11.10. Hewlett Packard Enterprise Company
  • 11.10.1 Company Overview
  • 11.10.2 Financial Analysis
  • 11.10.3 Segmental and Regional Analysis
  • 11.10.4 Research & Development Expense
  • 11.10.5 SWOT Analysis

Chapter 12. Winning Imperatives of Cognitive Analytics Market