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인플루언서 마케팅 플랫폼 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 조직 규모별, 최종사용자별, 용도별, 지역별, 전망과 예측(2024-2031년)

Global Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises ), By End User, By Application, By Regional Outlook and Forecast, 2024 - 2031

발행일: 2024년 12월 | 리서치사:

KBV Research | 페이지 정보: 영문 333 Pages | 배송안내 : 즉시배송

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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 인플루언서 마케팅 플랫폼 시장 규모는 예측 기간 동안 22.9%의 연평균 복합 성장률(CAGR)로 성장하여 2031년까지 1,044억 1,000만 달러에 달할 것으로 예상됩니다.

또한, 전 세계적으로 인터넷 보급률이 높아지고 있는 것도 이 시장의 큰 원동력이 되고 있습니다. 특히 신흥 시장에서는 인터넷에 접속하는 사람들이 늘어남에 따라 디지털 컨텐츠의 잠재적 시청자층이 확대되고 있습니다. 이러한 성장은 인플루언서와 브랜드의 도달 범위를 넓혀주며, 다양하고 지리적으로 분산된 시청자와 소통하고자 하는 기업에게 인플루언서 마케팅은 매력적인 선택이 될 수 있습니다. 결론적으로, 전 세계적으로 인터넷 보급률이 증가함에 따라 시장 성장의 원동력이 되고 있습니다.

그러나 이 시장의 가장 큰 제약 중 하나는 인플루언서 사기와 가짜 팔로워의 확산입니다. 일부 인플루언서들은 봇이나 구매된 팔로워를 통해 인위적으로 팔로워 수와 참여 지표를 부풀리는 경우가 있습니다. 이러한 사기 행위로 인해 브랜드는 진정한 도달 범위나 영향력이 없는 인플루언서에게 투자하는 것으로 오인하여 캠페인의 효과를 떨어뜨리고 마케팅 예산을 낭비할 수 있습니다. 그러나 인플루언서 사기의 지속적인 문제는 여전히 시장에 큰 제약으로 작용하고 있습니다.

컴포넌트 전망

구성 요소에 따라, 시장은 솔루션과 서비스로 나뉩니다. 서비스 부문은 2023년 시장에서 37%의 매출 점유율을 차지할 것으로 예상됩니다. 이 부문에는 인플루언서 파트너십, 캠페인 전략, 컨텐츠 제작, 성과 보고를 다루는 인플루언서, 에이전시, 마케팅 전문가들의 매니지드 서비스가 포함됩니다. 특히 복잡하고 진화하는 디지털 환경에서 기업들은 개인화되고 영향력 있는 인플루언서 마케팅 캠페인을 실행하기 위해 전문가의 가이드를 필요로 하기 때문에 이러한 서비스에 대한 수요는 여전히 높은 임베디드니다.

조직 규모 전망

조직 규모에 따라 시장은 대기업과 중소기업(SME)으로 나뉘며, 2023년에는 중소기업(SME) 부문이 시장에서 26%의 매출 점유율을 차지할 것으로 예상됩니다. 대기업에 비해 예산은 적지만, 중소기업은 비용 효율적으로 브랜드 인지도를 높이기 위해 이러한 플랫폼을 채택하는 경우가 증가하고 있습니다. 이러한 기업들은 인플루언서 마케팅이 타겟 고객에게 도달하고 브랜드 인지도를 높일 수 있는 강력한 도구로서 인플루언서 마케팅의 가치를 인식하고 있습니다.

최종 사용자 전망

최종 사용자별로 시장은 패션 및 라이프스타일, 여행 및 관광, 소비재 및 소매, 은행/금융서비스/보험(BFSI), 건강 및 웰니스, 에이전시 및 홍보, 기타로 분류됩니다. 여행 및 관광 부문은 2023년 시장에서 19%의 수익 점유율을 차지할 것으로 예상됩니다. 인플루언서는 여행지, 체험, 여행 관련 서비스를 홍보하는 데 도움이 되기 때문에 인플루언서 마케팅은 여행 및 관광 산업에서 필수적인 요소로 자리 잡고 있습니다. 여행 결정에 있어 사회적 증명의 중요성이 커짐에 따라, 인플루언서들이 진정성 있는 여행 컨텐츠를 공유할 수 있는 능력으로 인해 이 분야의 인플루언서 마케팅 솔루션에 대한 투자가 증가하고 있습니다.

용도 전망

용도에 따라 시장은 검색 및 검색, 캠페인 관리, 분석 및 보고, 컴플라이언스 관리 및 부정행위 감지, 인플루언서 관계 관리 등으로 분류됩니다. 캠페인 관리 부문은 2023년 시장에서 21%의 매출 점유율을 기록했습니다. 이 용도는 계획 및 실행, 추적 및 최적화까지 인플루언서 마케팅 캠페인 관리의 핵심을 담당하고 있습니다. 캠페인 관리 도구는 기업이 인플루언서와의 협업을 간소화하고, 성과를 모니터링하며, 캠페인이 목표를 달성할 수 있도록 실시간 전략을 조정할 수 있도록 도와줍니다.

지역 전망

지역별로는 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카로 시장을 분석했습니다. 아시아태평양은 2023년 시장에서 27%의 매출 점유율을 차지할 것으로 예상됩니다. 다양하고 빠르게 성장하는 경제의 본거지인 이 지역에서는 소셜 미디어 사용과 인플루언서 중심의 마케팅이 급증하고 있습니다. 중국, 인도, 일본, 한국 등의 국가에서는 대기업과 중소기업 모두 디지털 네이티브 소비자와 연결될 수 있는 잠재력을 인식하면서 인플루언서 마케팅이 급성장하고 있습니다.

세계의 패션 및 라이프스타일 시장 : 지역별
세계의 여행 및 관광 시장 : 지역별
세계의 소비재 및 소매 시장 : 지역별
세계의 은행/금융서비스/보험(BFSI) 시장 : 지역별
세계의 건강 및 웰니스 시장 : 지역별
세계의 광고 대리점 및 홍보 시장 : 지역별
세계의 기타 최종사용자 시장 : 지역별

제7장 세계의 인플루언서 마케팅 플랫폼 시장 : 용도별

세계의 검색 및 발견 시장 : 지역별
세계의 캠페인 관리 시장 : 지역별
세계의 분석 및 보고서 시장 : 지역별
세계의 컴플라이언스 관리 및 부정 감지 시장 : 지역별
세계의 CRM 시장 : 지역별
세계의 기타 용도 시장 : 지역별

제8장 세계의 인플루언서 마케팅 플랫폼 시장 : 지역별

북미
- 북미의 인플루언서 마케팅 플랫폼 시장 : 국가별
  - 미국
  - 캐나다
  - 멕시코
  - 기타 북미
유럽
- 유럽의 인플루언서 마케팅 플랫폼 시장 : 국가별
  - 독일
  - 영국
  - 프랑스
  - 러시아
  - 스페인
  - 이탈리아
  - 기타 유럽
아시아태평양
- 아시아태평양의 인플루언서 마케팅 플랫폼 시장 : 국가별
  - 중국
  - 일본
  - 인도
  - 한국
  - 싱가포르
  - 말레이시아
  - 기타 아시아태평양
라틴아메리카, 중동 및 아프리카
- 라틴아메리카, 중동 및 아프리카의 인플루언서 마케팅 플랫폼 시장 : 국가별
  - 브라질
  - 아르헨티나
  - 아랍에미리트(UAE)
  - 사우디아라비아
  - 남아프리카공화국
  - 나이지리아
  - 기타 라틴아메리카, 중동 및 아프리카

제9장 기업 개요

IZEA Worldwide, Inc
Launchmetrics, Inc(Lectra)
Klear(Meltwater)
Upfluence, Inc
AspireIQ, Inc
Mavrck(Later Influence)
Juliusworks, Inc(Hypr Brands)
CreatorIQ
Traackr, Inc
NeoReach, Inc

제10장 인플루언서 마케팅 플랫폼 시장을 위한 성공 필수 조건

LSH 25.02.26

The Global Influencer Marketing Platform Market size is expected to reach $104.41 billion by 2031, rising at a market growth of 22.9% CAGR during the forecast period.

The North America region witnessed 35% revenue share in the market in 2023. North America has long been a leader in digital marketing and influencer-driven campaigns, particularly the United States. The region's large consumer base, high internet penetration, and advanced digital infrastructure have made it a prime market for these platforms. Fashion, technology, entertainment, and retail brands are increasingly turning to influencers to build brand awareness and drive consumer engagement.

In today's digital landscape, authenticity is crucial for consumer engagement. Audiences are increasingly seeking genuine content that resonates with their values and experiences. Influencer marketing capitalizes on this trend by leveraging trusted personalities to promote products and services. Influencers often have niche and dedicated followings and can create authentic content that builds consumer trust. Hence, the growing importance of authentic content and consumer trust propels the market's growth.

Additionally, The global increase in internet penetration is a significant driver for this market. As more people gain access to the internet, particularly in emerging markets, the potential audience for digital content expands. This growth provides a broader reach for influencers and brands, making influencer marketing an attractive option for businesses looking to engage with diverse and geographically dispersed audiences. In conclusion, increasing internet penetration worldwide is propelling the market's growth.

However, One major restraint in this market is the prevalence of influencer fraud and fake followers. Some influencers artificially inflate their follower counts and engagement metrics through bots and purchased followers. This fraudulent activity can mislead brands into investing in influencers who do not have genuine reach or influence, leading to ineffective campaigns and wasted marketing budgets. However, the ongoing challenge of influencer fraud remains a significant restraint for the market.

Component Outlook

Based on component, the market is divided into solution and services. The services segment held 37% revenue share in the market in 2023. This segment encompasses the managed services of influencers, agencies, and marketing professionals who handle influencer partnerships, campaign strategies, content creation, and performance reporting. The demand for these services remains strong as companies seek expert guidance in running personalized and impactful influencer marketing campaigns, especially in a complex and evolving digital landscape.

Organization Size Outlook

On the basis of organization size, the market is segmented into large enterprises and small & medium-sized enterprises (SMEs). In 2023, the small & medium-sized enterprises (SMEs) segment attained 26% revenue share in the market. Although operating on smaller budgets compared to large enterprises, SMEs are increasingly adopting these platforms to amplify their brand presence cost-effectively. These businesses are recognizing the value of influencer marketing as a powerful tool for reaching targeted audiences and driving brand awareness.

End User Outlook

By end user, the market is divided into fashion & lifestyle, travel & tourism, consumer goods & retail, BFSI, health & wellness, agencies & public relations, and others. The travel & tourism segment procured 19% revenue share in the market in 2023. Influencer marketing has become essential for the travel and tourism industry, as influencers help promote destinations, experiences, and travel-related services. With the growing importance of social proof in travel decisions, influencers' ability to share authentic travel content has led to increased investments in influencer marketing solutions within this sector.

Application Outlook

Based on application, the market is categorized into search & discovery, campaign management, analytics & reporting, compliance management & fraud detection, influencer relationship management, and others. The campaign management segment witnessed 21% revenue share in the market in 2023. This application is central to managing influencer marketing campaigns, from planning and execution to tracking and optimization. Campaign management tools help businesses streamline influencer collaborations, monitor performance, and adjust real-time strategies to ensure campaigns meet their objectives.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated 27% revenue share in the market in 2023. This region, home to diverse and rapidly growing economies, has seen social media usage and influencer-driven marketing surge. Countries like China, India, Japan, and South Korea are witnessing a boom in influencer marketing as both large enterprises and SMEs recognize its potential to connect with digital-native consumers.

List of Key Companies Profiled

IZEA Worldwide, Inc.
Launchmetrics, Inc. (Lectra)
Klear (Meltwater)
Upfluence, Inc.
AspireIQ, Inc.
Mavrck (Later Influence)
Juliusworks, Inc. (Hypr Brands)
CreatorIQ
Traackr, Inc.
NeoReach

Global Influencer Marketing Platform Market Report Segmentation

By Component

Solution
Services
- Integration & Deployment
- Advisory & Consulting
- Support & Maintenance

By Organization Size

Large Enterprises
Small & Medium-sized Enterprises (SMEs)

By End User

Fashion & Lifestyle
Travel & Tourism
Consumer Goods & Retail
BFSI
Health & Wellness
Agencies & Public Relations
Other End User

By Application

Search & Discovery
Campaign Management
Analytics & Reporting
Compliance Management & Fraud Detection
Influencer Relationship Management
Other Application

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Influencer Marketing Platform Market, by Component
- 1.4.2 Global Influencer Marketing Platform Market, by Organization Size
- 1.4.3 Global Influencer Marketing Platform Market, by End User
- 1.4.4 Global Influencer Marketing Platform Market, by Application
- 1.4.5 Global Influencer Marketing Platform Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Global Influencer Marketing Platform Market by Component

4.1 Global Solution Market by Region
4.2 Global Services Market by Region
4.3 Global Influencer Marketing Platform Market by Services Type
- 4.3.1 Global Integration & Deployment Market by Region
- 4.3.2 Global Advisory & Consulting Market by Region
- 4.3.3 Global Support & Maintenance Market by Region

Chapter 5. Global Influencer Marketing Platform Market by Organization Size

5.1 Global Large Enterprises Market by Region
5.2 Global Small & Medium-sized Enterprises (SMEs) Market by Region

Chapter 6. Global Influencer Marketing Platform Market by End User

6.1 Global Fashion & Lifestyle Market by Region
6.2 Global Travel & Tourism Market by Region
6.3 Global Consumer Goods & Retail Market by Region
6.4 Global BFSI Market by Region
6.5 Global Health & Wellness Market by Region
6.6 Global Agencies & Public Relations Market by Region
6.7 Global Other End User Market by Region

Chapter 7. Global Influencer Marketing Platform Market by Application

7.1 Global Search & Discovery Market by Region
7.2 Global Campaign Management Market by Region
7.3 Global Analytics & Reporting Market by Region
7.4 Global Compliance Management & Fraud Detection Market by Region
7.5 Global Influencer Relationship Management Market by Region
7.6 Global Other Application Market by Region

Chapter 8. Global Influencer Marketing Platform Market by Region

8.1 North America Influencer Marketing Platform Market
- 8.1.1 North America Influencer Marketing Platform Market by Component
  - 8.1.1.1 North America Solution Market by Region
  - 8.1.1.2 North America Services Market by Region
  - 8.1.1.3 North America Influencer Marketing Platform Market by Services Type
    - 8.1.1.3.1 North America Integration & Deployment Market by Country
    - 8.1.1.3.2 North America Advisory & Consulting Market by Country
    - 8.1.1.3.3 North America Support & Maintenance Market by Country
- 8.1.2 North America Influencer Marketing Platform Market by Organization Size
  - 8.1.2.1 North America Large Enterprises Market by Country
  - 8.1.2.2 North America Small & Medium-sized Enterprises (SMEs) Market by Country
- 8.1.3 North America Influencer Marketing Platform Market by End User
  - 8.1.3.1 North America Fashion & Lifestyle Market by Country
  - 8.1.3.2 North America Travel & Tourism Market by Country
  - 8.1.3.3 North America Consumer Goods & Retail Market by Country
  - 8.1.3.4 North America BFSI Market by Country
  - 8.1.3.5 North America Health & Wellness Market by Country
  - 8.1.3.6 North America Agencies & Public Relations Market by Country
  - 8.1.3.7 North America Other End User Market by Country
- 8.1.4 North America Influencer Marketing Platform Market by Application
  - 8.1.4.1 North America Search & Discovery Market by Country
  - 8.1.4.2 North America Campaign Management Market by Country
  - 8.1.4.3 North America Analytics & Reporting Market by Country
  - 8.1.4.4 North America Compliance Management & Fraud Detection Market by Country
  - 8.1.4.5 North America Influencer Relationship Management Market by Country
  - 8.1.4.6 North America Other Application Market by Country
- 8.1.5 North America Influencer Marketing Platform Market by Country
  - 8.1.5.1 US Influencer Marketing Platform Market
    - 8.1.5.1.1 US Influencer Marketing Platform Market by Component
      - 8.1.5.1.1.1 US Influencer Marketing Platform Market by Services Type
    - 8.1.5.1.2 US Influencer Marketing Platform Market by Organization Size
    - 8.1.5.1.3 US Influencer Marketing Platform Market by End User
    - 8.1.5.1.4 US Influencer Marketing Platform Market by Application
  - 8.1.5.2 Canada Influencer Marketing Platform Market
    - 8.1.5.2.1 Canada Influencer Marketing Platform Market by Component
      - 8.1.5.2.1.1 Canada Influencer Marketing Platform Market by Services Type
    - 8.1.5.2.2 Canada Influencer Marketing Platform Market by Organization Size
    - 8.1.5.2.3 Canada Influencer Marketing Platform Market by End User
    - 8.1.5.2.4 Canada Influencer Marketing Platform Market by Application
  - 8.1.5.3 Mexico Influencer Marketing Platform Market
    - 8.1.5.3.1 Mexico Influencer Marketing Platform Market by Component
      - 8.1.5.3.1.1 Mexico Influencer Marketing Platform Market by Services Type
    - 8.1.5.3.2 Mexico Influencer Marketing Platform Market by Organization Size
    - 8.1.5.3.3 Mexico Influencer Marketing Platform Market by End User
    - 8.1.5.3.4 Mexico Influencer Marketing Platform Market by Application
  - 8.1.5.4 Rest of North America Influencer Marketing Platform Market
    - 8.1.5.4.1 Rest of North America Influencer Marketing Platform Market by Component
      - 8.1.5.4.1.1 Rest of North America Influencer Marketing Platform Market by Services Type
    - 8.1.5.4.2 Rest of North America Influencer Marketing Platform Market by Organization Size
    - 8.1.5.4.3 Rest of North America Influencer Marketing Platform Market by End User
    - 8.1.5.4.4 Rest of North America Influencer Marketing Platform Market by Application
8.2 Europe Influencer Marketing Platform Market
- 8.2.1 Europe Influencer Marketing Platform Market by Component
  - 8.2.1.1 Europe Solution Market by Country
  - 8.2.1.2 Europe Services Market by Country
  - 8.2.1.3 Europe Influencer Marketing Platform Market by Services Type
    - 8.2.1.3.1 Europe Integration & Deployment Market by Country
    - 8.2.1.3.2 Europe Advisory & Consulting Market by Country
    - 8.2.1.3.3 Europe Support & Maintenance Market by Country
- 8.2.2 Europe Influencer Marketing Platform Market by Organization Size
  - 8.2.2.1 Europe Large Enterprises Market by Country
  - 8.2.2.2 Europe Small & Medium-sized Enterprises (SMEs) Market by Country
- 8.2.3 Europe Influencer Marketing Platform Market by End User
  - 8.2.3.1 Europe Fashion & Lifestyle Market by Country
  - 8.2.3.2 Europe Travel & Tourism Market by Country
  - 8.2.3.3 Europe Consumer Goods & Retail Market by Country
  - 8.2.3.4 Europe BFSI Market by Country
  - 8.2.3.5 Europe Health & Wellness Market by Country
  - 8.2.3.6 Europe Agencies & Public Relations Market by Country
  - 8.2.3.7 Europe Other End User Market by Country
- 8.2.4 Europe Influencer Marketing Platform Market by Application
  - 8.2.4.1 Europe Search & Discovery Market by Country
  - 8.2.4.2 Europe Campaign Management Market by Country
  - 8.2.4.3 Europe Analytics & Reporting Market by Country
  - 8.2.4.4 Europe Compliance Management & Fraud Detection Market by Country
  - 8.2.4.5 Europe Influencer Relationship Management Market by Country
  - 8.2.4.6 Europe Other Application Market by Country
- 8.2.5 Europe Influencer Marketing Platform Market by Country
  - 8.2.5.1 Germany Influencer Marketing Platform Market
    - 8.2.5.1.1 Germany Influencer Marketing Platform Market by Component
      - 8.2.5.1.1.1 Germany Influencer Marketing Platform Market by Services Type
    - 8.2.5.1.2 Germany Influencer Marketing Platform Market by Organization Size
    - 8.2.5.1.3 Germany Influencer Marketing Platform Market by End User
    - 8.2.5.1.4 Germany Influencer Marketing Platform Market by Application
  - 8.2.5.2 UK Influencer Marketing Platform Market
    - 8.2.5.2.1 UK Influencer Marketing Platform Market by Component
      - 8.2.5.2.1.1 UK Influencer Marketing Platform Market by Services Type
    - 8.2.5.2.2 UK Influencer Marketing Platform Market by Organization Size
    - 8.2.5.2.3 UK Influencer Marketing Platform Market by End User
    - 8.2.5.2.4 UK Influencer Marketing Platform Market by Application
  - 8.2.5.3 France Influencer Marketing Platform Market
    - 8.2.5.3.1 France Influencer Marketing Platform Market by Component
      - 8.2.5.3.1.1 France Influencer Marketing Platform Market by Services Type
    - 8.2.5.3.2 France Influencer Marketing Platform Market by Organization Size
    - 8.2.5.3.3 France Influencer Marketing Platform Market by End User
    - 8.2.5.3.4 France Influencer Marketing Platform Market by Application
  - 8.2.5.4 Russia Influencer Marketing Platform Market
    - 8.2.5.4.1 Russia Influencer Marketing Platform Market by Component
      - 8.2.5.4.1.1 Russia Influencer Marketing Platform Market by Services Type
    - 8.2.5.4.2 Russia Influencer Marketing Platform Market by Organization Size
    - 8.2.5.4.3 Russia Influencer Marketing Platform Market by End User
    - 8.2.5.4.4 Russia Influencer Marketing Platform Market by Application
  - 8.2.5.5 Spain Influencer Marketing Platform Market
    - 8.2.5.5.1 Spain Influencer Marketing Platform Market by Component
      - 8.2.5.5.1.1 Spain Influencer Marketing Platform Market by Services Type
    - 8.2.5.5.2 Spain Influencer Marketing Platform Market by Organization Size
    - 8.2.5.5.3 Spain Influencer Marketing Platform Market by End User
    - 8.2.5.5.4 Spain Influencer Marketing Platform Market by Application
  - 8.2.5.6 Italy Influencer Marketing Platform Market
    - 8.2.5.6.1 Italy Influencer Marketing Platform Market by Component
      - 8.2.5.6.1.1 Italy Influencer Marketing Platform Market by Services Type
    - 8.2.5.6.2 Italy Influencer Marketing Platform Market by Organization Size
    - 8.2.5.6.3 Italy Influencer Marketing Platform Market by End User
    - 8.2.5.6.4 Italy Influencer Marketing Platform Market by Application
  - 8.2.5.7 Rest of Europe Influencer Marketing Platform Market
    - 8.2.5.7.1 Rest of Europe Influencer Marketing Platform Market by Component
      - 8.2.5.7.1.1 Rest of Europe Influencer Marketing Platform Market by Services Type
    - 8.2.5.7.2 Rest of Europe Influencer Marketing Platform Market by Organization Size
    - 8.2.5.7.3 Rest of Europe Influencer Marketing Platform Market by End User
    - 8.2.5.7.4 Rest of Europe Influencer Marketing Platform Market by Application
8.3 Asia Pacific Influencer Marketing Platform Market
- 8.3.1 Asia Pacific Influencer Marketing Platform Market by Component
  - 8.3.1.1 Asia Pacific Solution Market by Country
  - 8.3.1.2 Asia Pacific Services Market by Country
  - 8.3.1.3 Asia Pacific Influencer Marketing Platform Market by Services Type
    - 8.3.1.3.1 Asia Pacific Integration & Deployment Market by Country
    - 8.3.1.3.2 Asia Pacific Advisory & Consulting Market by Country
    - 8.3.1.3.3 Asia Pacific Support & Maintenance Market by Country
- 8.3.2 Asia Pacific Influencer Marketing Platform Market by Organization Size
  - 8.3.2.1 Asia Pacific Large Enterprises Market by Country
  - 8.3.2.2 Asia Pacific Small & Medium-sized Enterprises (SMEs) Market by Country
- 8.3.3 Asia Pacific Influencer Marketing Platform Market by End User
  - 8.3.3.1 Asia Pacific Fashion & Lifestyle Market by Country
  - 8.3.3.2 Asia Pacific Travel & Tourism Market by Country
  - 8.3.3.3 Asia Pacific Consumer Goods & Retail Market by Country
  - 8.3.3.4 Asia Pacific BFSI Market by Country
  - 8.3.3.5 Asia Pacific Health & Wellness Market by Country
  - 8.3.3.6 Asia Pacific Agencies & Public Relations Market by Country
  - 8.3.3.7 Asia Pacific Other End User Market by Country
- 8.3.4 Asia Pacific Influencer Marketing Platform Market by Application
  - 8.3.4.1 Asia Pacific Search & Discovery Market by Country
  - 8.3.4.2 Asia Pacific Campaign Management Market by Country
  - 8.3.4.3 Asia Pacific Analytics & Reporting Market by Country
  - 8.3.4.4 Asia Pacific Compliance Management & Fraud Detection Market by Country
  - 8.3.4.5 Asia Pacific Influencer Relationship Management Market by Country
  - 8.3.4.6 Asia Pacific Other Application Market by Country
- 8.3.5 Asia Pacific Influencer Marketing Platform Market by Country
  - 8.3.5.1 China Influencer Marketing Platform Market
    - 8.3.5.1.1 China Influencer Marketing Platform Market by Component
      - 8.3.5.1.1.1 China Influencer Marketing Platform Market by Services Type
    - 8.3.5.1.2 China Influencer Marketing Platform Market by Organization Size
    - 8.3.5.1.3 China Influencer Marketing Platform Market by End User
    - 8.3.5.1.4 China Influencer Marketing Platform Market by Application
  - 8.3.5.2 Japan Influencer Marketing Platform Market
    - 8.3.5.2.1 Japan Influencer Marketing Platform Market by Component
      - 8.3.5.2.1.1 Japan Influencer Marketing Platform Market by Services Type
    - 8.3.5.2.2 Japan Influencer Marketing Platform Market by Organization Size
    - 8.3.5.2.3 Japan Influencer Marketing Platform Market by End User
    - 8.3.5.2.4 Japan Influencer Marketing Platform Market by Application
  - 8.3.5.3 India Influencer Marketing Platform Market
    - 8.3.5.3.1 India Influencer Marketing Platform Market by Component
      - 8.3.5.3.1.1 India Influencer Marketing Platform Market by Services Type
    - 8.3.5.3.2 India Influencer Marketing Platform Market by Organization Size
    - 8.3.5.3.3 India Influencer Marketing Platform Market by End User
    - 8.3.5.3.4 India Influencer Marketing Platform Market by Application
  - 8.3.5.4 South Korea Influencer Marketing Platform Market
    - 8.3.5.4.1 South Korea Influencer Marketing Platform Market by Component
      - 8.3.5.4.1.1 South Korea Influencer Marketing Platform Market by Services Type
    - 8.3.5.4.2 South Korea Influencer Marketing Platform Market by Organization Size
    - 8.3.5.4.3 South Korea Influencer Marketing Platform Market by End User
    - 8.3.5.4.4 South Korea Influencer Marketing Platform Market by Application
  - 8.3.5.5 Singapore Influencer Marketing Platform Market
    - 8.3.5.5.1 Singapore Influencer Marketing Platform Market by Component
      - 8.3.5.5.1.1 Singapore Influencer Marketing Platform Market by Services Type
    - 8.3.5.5.2 Singapore Influencer Marketing Platform Market by Organization Size
    - 8.3.5.5.3 Singapore Influencer Marketing Platform Market by End User
    - 8.3.5.5.4 Singapore Influencer Marketing Platform Market by Application
  - 8.3.5.6 Malaysia Influencer Marketing Platform Market
    - 8.3.5.6.1 Malaysia Influencer Marketing Platform Market by Component
      - 8.3.5.6.1.1 Malaysia Influencer Marketing Platform Market by Services Type
    - 8.3.5.6.2 Malaysia Influencer Marketing Platform Market by Organization Size
    - 8.3.5.6.3 Malaysia Influencer Marketing Platform Market by End User
    - 8.3.5.6.4 Malaysia Influencer Marketing Platform Market by Application
  - 8.3.5.7 Rest of Asia Pacific Influencer Marketing Platform Market
    - 8.3.5.7.1 Rest of Asia Pacific Influencer Marketing Platform Market by Component
      - 8.3.5.7.1.1 Rest of Asia Pacific Influencer Marketing Platform Market by Services Type
    - 8.3.5.7.2 Rest of Asia Pacific Influencer Marketing Platform Market by Organization Size
    - 8.3.5.7.3 Rest of Asia Pacific Influencer Marketing Platform Market by End User
    - 8.3.5.7.4 Rest of Asia Pacific Influencer Marketing Platform Market by Application
8.4 LAMEA Influencer Marketing Platform Market
- 8.4.1 LAMEA Influencer Marketing Platform Market by Component
  - 8.4.1.1 LAMEA Solution Market by Country
  - 8.4.1.2 LAMEA Services Market by Country
  - 8.4.1.3 LAMEA Influencer Marketing Platform Market by Services Type
    - 8.4.1.3.1 LAMEA Integration & Deployment Market by Country
    - 8.4.1.3.2 LAMEA Advisory & Consulting Market by Country
    - 8.4.1.3.3 LAMEA Support & Maintenance Market by Country
- 8.4.2 LAMEA Influencer Marketing Platform Market by Organization Size
  - 8.4.2.1 LAMEA Large Enterprises Market by Country
  - 8.4.2.2 LAMEA Small & Medium-sized Enterprises (SMEs) Market by Country
- 8.4.3 LAMEA Influencer Marketing Platform Market by End User
  - 8.4.3.1 LAMEA Fashion & Lifestyle Market by Country
  - 8.4.3.2 LAMEA Travel & Tourism Market by Country
  - 8.4.3.3 LAMEA Consumer Goods & Retail Market by Country
  - 8.4.3.4 LAMEA BFSI Market by Country
  - 8.4.3.5 LAMEA Health & Wellness Market by Country
  - 8.4.3.6 LAMEA Agencies & Public Relations Market by Country
  - 8.4.3.7 LAMEA Other End User Market by Country
- 8.4.4 LAMEA Influencer Marketing Platform Market by Application
  - 8.4.4.1 LAMEA Search & Discovery Market by Country
  - 8.4.4.2 LAMEA Campaign Management Market by Country
  - 8.4.4.3 LAMEA Analytics & Reporting Market by Country
  - 8.4.4.4 LAMEA Compliance Management & Fraud Detection Market by Country
  - 8.4.4.5 LAMEA Influencer Relationship Management Market by Country
  - 8.4.4.6 LAMEA Other Application Market by Country
- 8.4.5 LAMEA Influencer Marketing Platform Market by Country
  - 8.4.5.1 Brazil Influencer Marketing Platform Market
    - 8.4.5.1.1 Brazil Influencer Marketing Platform Market by Component
      - 8.4.5.1.1.1 Brazil Influencer Marketing Platform Market by Services Type
    - 8.4.5.1.2 Brazil Influencer Marketing Platform Market by Organization Size
    - 8.4.5.1.3 Brazil Influencer Marketing Platform Market by End User
    - 8.4.5.1.4 Brazil Influencer Marketing Platform Market by Application
  - 8.4.5.2 Argentina Influencer Marketing Platform Market
    - 8.4.5.2.1 Argentina Influencer Marketing Platform Market by Component
      - 8.4.5.2.1.1 Argentina Influencer Marketing Platform Market by Services Type
    - 8.4.5.2.2 Argentina Influencer Marketing Platform Market by Organization Size
    - 8.4.5.2.3 Argentina Influencer Marketing Platform Market by End User
    - 8.4.5.2.4 Argentina Influencer Marketing Platform Market by Application
  - 8.4.5.3 UAE Influencer Marketing Platform Market
    - 8.4.5.3.1 UAE Influencer Marketing Platform Market by Component
      - 8.4.5.3.1.1 UAE Influencer Marketing Platform Market by Services Type
    - 8.4.5.3.2 UAE Influencer Marketing Platform Market by Organization Size
    - 8.4.5.3.3 UAE Influencer Marketing Platform Market by End User
    - 8.4.5.3.4 UAE Influencer Marketing Platform Market by Application
  - 8.4.5.4 Saudi Arabia Influencer Marketing Platform Market
    - 8.4.5.4.1 Saudi Arabia Influencer Marketing Platform Market by Component
      - 8.4.5.4.1.1 Saudi Arabia Influencer Marketing Platform Market by Services Type
    - 8.4.5.4.2 Saudi Arabia Influencer Marketing Platform Market by Organization Size
    - 8.4.5.4.3 Saudi Arabia Influencer Marketing Platform Market by End User
    - 8.4.5.4.4 Saudi Arabia Influencer Marketing Platform Market by Application
  - 8.4.5.5 South Africa Influencer Marketing Platform Market
    - 8.4.5.5.1 South Africa Influencer Marketing Platform Market by Component
      - 8.4.5.5.1.1 South Africa Influencer Marketing Platform Market by Services Type
    - 8.4.5.5.2 South Africa Influencer Marketing Platform Market by Organization Size
    - 8.4.5.5.3 South Africa Influencer Marketing Platform Market by End User
    - 8.4.5.5.4 South Africa Influencer Marketing Platform Market by Application
  - 8.4.5.6 Nigeria Influencer Marketing Platform Market
    - 8.4.5.6.1 Nigeria Influencer Marketing Platform Market by Component
      - 8.4.5.6.1.1 Nigeria Influencer Marketing Platform Market by Services Type
    - 8.4.5.6.2 Nigeria Influencer Marketing Platform Market by Organization Size
    - 8.4.5.6.3 Nigeria Influencer Marketing Platform Market by End User
    - 8.4.5.6.4 Nigeria Influencer Marketing Platform Market by Application
  - 8.4.5.7 Rest of LAMEA Influencer Marketing Platform Market
    - 8.4.5.7.1 Rest of LAMEA Influencer Marketing Platform Market by Component
      - 8.4.5.7.1.1 Rest of LAMEA Influencer Marketing Platform Market by Services Type
    - 8.4.5.7.2 Rest of LAMEA Influencer Marketing Platform Market by Organization Size
    - 8.4.5.7.3 Rest of LAMEA Influencer Marketing Platform Market by End User
    - 8.4.5.7.4 Rest of LAMEA Influencer Marketing Platform Market by Application

Chapter 9. Company Profiles

9.1 IZEA Worldwide, Inc.
- 9.1.1 Company Overview
9.2 Launchmetrics, Inc. (Lectra)
- 9.2.1 Company Overview
9.3 Klear (Meltwater)
- 9.3.1 Company Overview
9.4 Upfluence, Inc.
- 9.4.1 Company Overview
9.5 AspireIQ, Inc.
- 9.5.1 Company Overview
9.6 Mavrck (Later Influence)
- 9.6.1 Company Overview
9.7 Juliusworks, Inc. (Hypr Brands)
- 9.7.1 Company Overview
9.8 CreatorIQ
- 9.8.1 Company Overview
9.9 Traackr, Inc.
- 9.9.1 Company Overview
9.10. NeoReach, Inc.
- 9.10.1 Company Overview

인플루언서 마케팅 플랫폼 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 조직 규모별, 최종사용자별, 용도별, 지역별, 전망과 예측(2024-2031년)

Global Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises ), By End User, By Application, By Regional Outlook and Forecast, 2024 - 2031

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 세계의 인플루언서 마케팅 플랫폼 시장 : 컴포넌트별

제5장 세계의 인플루언서 마케팅 플랫폼 시장 : 조직 규모별

제6장 세계의 인플루언서 마케팅 플랫폼 시장 : 최종사용자별