AI 튜터 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 기술별, 용도별, 최종 용도별, 지역별 전망 및 예측(2024-2031년)

The Global AI Tutors Market size is expected to reach $9.08 billion by 2031, rising at a market growth of 29.7% CAGR during the forecast period.

The United States, in particular, has been a leader in integrating AI tutors into classrooms and online learning platforms, driven by government initiatives to enhance digital education and private sector involvement. High demand for personalized learning experiences among K-12 and higher education institutions, coupled with adopting AI-driven corporate training solutions, has further fueled the market's growth in the region. Thus, the North America region witnessed 35% revenue share in the market in 2023. This dominance can be attributed to the region's advanced technological infrastructure, widespread adoption of AI in education, and strong investments in EdTech startups.

Personalized learning is becoming increasingly popular as students' individual needs, learning styles, and paces are better addressed. Traditional education methods often adopt a one-size-fits-all approach, which doesn't cater to diverse student abilities. AI tutors, however, can analyze individual student performance in real-time, adjusting the lesson plan to match their pace, comprehension levels, and interests. Therefore, the rising demand for personalized learning experience drives the market's growth.

Additionally, as the education sector embraces technology, the integration of EdTech solutions, including AI tutors, is growing at a rapid pace. From K-12 schools to higher education institutions, AI tutors are being adopted to enhance both in-class and remote learning experiences. The shift to digital learning platforms, particularly post-pandemic, has created a fertile environment for AI tutors to complement traditional teaching methods. Thus, increased adoption of EdTech solutions in K-12 and higher education drives the market's growth.

However, developing AI tutors requires significant investment in advanced technology, including machine learning algorithms, natural language processing capabilities, and robust infrastructure to support personalized learning experiences. For educational institutions, especially smaller ones or those in developing regions, the upfront costs associated with acquiring, customizing, and deploying these tools can be prohibitively high.Thus, high initial development and implementation costs impede the market's growth.

Application Outlook

Based on application, the market is divided into subject-specific tutoring, test preparation, and homework assistance. The homework assistance segment held 17% revenue share in the market in 2023. This growth is attributed to the increasing reliance of students and parents on AI tools to support after-school learning.

Technology Outlook

On the basis of technology, the market is segmented into natural language processing (NLP), machine learning & predictive analytics, and others. The machine learning and predictive analytics segment recorded 47% revenue share in the market in 2023. This dominance is driven by machine learning algorithms' ability to analyze vast amounts of data and deliver personalized learning paths based on individual performance.

End Use Outlook

By end use, the market is divided into K-12, higher education, and corporate & vocational training. In 2023, the K-12 segment registered 46% revenue share in the market. This is primarily due to the increasing adoption of AI tutors in schools and online education platforms to enhance personalized learning experiences for younger students.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated 28% revenue share in the market in 2023. Countries like China, India, and Japan have emerged as key players, leveraging AI tutors to address the diverse learning needs of their large and tech-savvy student populations. Government initiatives promoting e-learning and public-private partnerships have been pivotal in fostering AI adoption in education.

List of Key Companies Profiled

• Duolingo Inc.
• Carnegie Learning, Inc. (CIP Capital)
• Pearson PLC
• Brainly
• Carnegie Learning, Inc.
• Cognii, Inc.
• Celebal Technologies
• Coursera Inc.
• TutorOcean.
• Querium

Global AI Tutors Market Report Segmentation

By Technology

• Machine Learning & Predictive Analytics
• Natural Language Processing (NLP)
• Other Technology

By Application

• Subject-Specific Tutoring
• Test Preparation
• Homework Assistance

By End Use

• K-12
• Higher Education
• Corporate & Vocational Training

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global AI Tutors Market, by Technology
  • 1.4.2 Global AI Tutors Market, by Application
  • 1.4.3 Global AI Tutors Market, by End Use
  • 1.4.4 Global AI Tutors Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global AI Tutors Market by Technology

• 4.1 Global Machine Learning & Predictive Analytics Market by Region
• 4.2 Global Natural Language Processing (NLP) Market by Region
• 4.3 Global Other Technology Market by Region

Chapter 5. Global AI Tutors Market by Application

• 5.1 Global Subject-Specific Tutoring Market by Region
• 5.2 Global Test Preparation Market by Region
• 5.3 Global Homework Assistance Market by Region

Chapter 6. Global AI Tutors Market by End Use

• 6.1 Global K-12 Market by Region
• 6.2 Global Higher Education Market by Region
• 6.3 Global Corporate & Vocational Training Market by Region

Chapter 7. Global AI Tutors Market by Region

• 7.1 North America AI Tutors Market
  • 7.1.1 North America AI Tutors Market by Technology
    • 7.1.1.1 North America Machine Learning & Predictive Analytics Market by Country
    • 7.1.1.2 North America Natural Language Processing (NLP) Market by Country
    • 7.1.1.3 North America Other Technology Market by Country
  • 7.1.2 North America AI Tutors Market by Application
    • 7.1.2.1 North America Subject-Specific Tutoring Market by Country
    • 7.1.2.2 North America Test Preparation Market by Country
    • 7.1.2.3 North America Homework Assistance Market by Country
  • 7.1.3 North America AI Tutors Market by End Use
    • 7.1.3.1 North America K-12 Market by Country
    • 7.1.3.2 North America Higher Education Market by Country
    • 7.1.3.3 North America Corporate & Vocational Training Market by Country
  • 7.1.4 North America AI Tutors Market by Country
    • 7.1.4.1 US AI Tutors Market
      • 7.1.4.1.1 US AI Tutors Market by Technology
      • 7.1.4.1.2 US AI Tutors Market by Application
      • 7.1.4.1.3 US AI Tutors Market by End Use
    • 7.1.4.2 Canada AI Tutors Market
      • 7.1.4.2.1 Canada AI Tutors Market by Technology
      • 7.1.4.2.2 Canada AI Tutors Market by Application
      • 7.1.4.2.3 Canada AI Tutors Market by End Use
    • 7.1.4.3 Mexico AI Tutors Market
      • 7.1.4.3.1 Mexico AI Tutors Market by Technology
      • 7.1.4.3.2 Mexico AI Tutors Market by Application
      • 7.1.4.3.3 Mexico AI Tutors Market by End Use
    • 7.1.4.4 Rest of North America AI Tutors Market
      • 7.1.4.4.1 Rest of North America AI Tutors Market by Technology
      • 7.1.4.4.2 Rest of North America AI Tutors Market by Application
      • 7.1.4.4.3 Rest of North America AI Tutors Market by End Use
• 7.2 Europe AI Tutors Market
  • 7.2.1 Europe AI Tutors Market by Technology
    • 7.2.1.1 Europe Machine Learning & Predictive Analytics Market by Country
    • 7.2.1.2 Europe Natural Language Processing (NLP) Market by Country
    • 7.2.1.3 Europe Other Technology Market by Country
  • 7.2.2 Europe AI Tutors Market by Application
    • 7.2.2.1 Europe Subject-Specific Tutoring Market by Country
    • 7.2.2.2 Europe Test Preparation Market by Country
    • 7.2.2.3 Europe Homework Assistance Market by Country
  • 7.2.3 Europe AI Tutors Market by End Use
    • 7.2.3.1 Europe K-12 Market by Country
    • 7.2.3.2 Europe Higher Education Market by Country
    • 7.2.3.3 Europe Corporate & Vocational Training Market by Country
  • 7.2.4 Europe AI Tutors Market by Country
    • 7.2.4.1 Germany AI Tutors Market
      • 7.2.4.1.1 Germany AI Tutors Market by Technology
      • 7.2.4.1.2 Germany AI Tutors Market by Application
      • 7.2.4.1.3 Germany AI Tutors Market by End Use
    • 7.2.4.2 UK AI Tutors Market
      • 7.2.4.2.1 UK AI Tutors Market by Technology
      • 7.2.4.2.2 UK AI Tutors Market by Application
      • 7.2.4.2.3 UK AI Tutors Market by End Use
    • 7.2.4.3 France AI Tutors Market
      • 7.2.4.3.1 France AI Tutors Market by Technology
      • 7.2.4.3.2 France AI Tutors Market by Application
      • 7.2.4.3.3 France AI Tutors Market by End Use
    • 7.2.4.4 Russia AI Tutors Market
      • 7.2.4.4.1 Russia AI Tutors Market by Technology
      • 7.2.4.4.2 Russia AI Tutors Market by Application
      • 7.2.4.4.3 Russia AI Tutors Market by End Use
    • 7.2.4.5 Spain AI Tutors Market
      • 7.2.4.5.1 Spain AI Tutors Market by Technology
      • 7.2.4.5.2 Spain AI Tutors Market by Application
      • 7.2.4.5.3 Spain AI Tutors Market by End Use
    • 7.2.4.6 Italy AI Tutors Market
      • 7.2.4.6.1 Italy AI Tutors Market by Technology
      • 7.2.4.6.2 Italy AI Tutors Market by Application
      • 7.2.4.6.3 Italy AI Tutors Market by End Use
    • 7.2.4.7 Rest of Europe AI Tutors Market
      • 7.2.4.7.1 Rest of Europe AI Tutors Market by Technology
      • 7.2.4.7.2 Rest of Europe AI Tutors Market by Application
      • 7.2.4.7.3 Rest of Europe AI Tutors Market by End Use
• 7.3 Asia Pacific AI Tutors Market
  • 7.3.1 Asia Pacific AI Tutors Market by Technology
    • 7.3.1.1 Asia Pacific Machine Learning & Predictive Analytics Market by Country
    • 7.3.1.2 Asia Pacific Natural Language Processing (NLP) Market by Country
    • 7.3.1.3 Asia Pacific Other Technology Market by Country
  • 7.3.2 Asia Pacific AI Tutors Market by Application
    • 7.3.2.1 Asia Pacific Subject-Specific Tutoring Market by Country
    • 7.3.2.2 Asia Pacific Test Preparation Market by Country
    • 7.3.2.3 Asia Pacific Homework Assistance Market by Country
  • 7.3.3 Asia Pacific AI Tutors Market by End Use
    • 7.3.3.1 Asia Pacific K-12 Market by Country
    • 7.3.3.2 Asia Pacific Higher Education Market by Country
    • 7.3.3.3 Asia Pacific Corporate & Vocational Training Market by Country
  • 7.3.4 Asia Pacific AI Tutors Market by Country
    • 7.3.4.1 China AI Tutors Market
      • 7.3.4.1.1 China AI Tutors Market by Technology
      • 7.3.4.1.2 China AI Tutors Market by Application
      • 7.3.4.1.3 China AI Tutors Market by End Use
    • 7.3.4.2 Japan AI Tutors Market
      • 7.3.4.2.1 Japan AI Tutors Market by Technology
      • 7.3.4.2.2 Japan AI Tutors Market by Application
      • 7.3.4.2.3 Japan AI Tutors Market by End Use
    • 7.3.4.3 India AI Tutors Market
      • 7.3.4.3.1 India AI Tutors Market by Technology
      • 7.3.4.3.2 India AI Tutors Market by Application
      • 7.3.4.3.3 India AI Tutors Market by End Use
    • 7.3.4.4 South Korea AI Tutors Market
      • 7.3.4.4.1 South Korea AI Tutors Market by Technology
      • 7.3.4.4.2 South Korea AI Tutors Market by Application
      • 7.3.4.4.3 South Korea AI Tutors Market by End Use
    • 7.3.4.5 Australia AI Tutors Market
      • 7.3.4.5.1 Australia AI Tutors Market by Technology
      • 7.3.4.5.2 Australia AI Tutors Market by Application
      • 7.3.4.5.3 Australia AI Tutors Market by End Use
    • 7.3.4.6 Malaysia AI Tutors Market
      • 7.3.4.6.1 Malaysia AI Tutors Market by Technology
      • 7.3.4.6.2 Malaysia AI Tutors Market by Application
      • 7.3.4.6.3 Malaysia AI Tutors Market by End Use
    • 7.3.4.7 Rest of Asia Pacific AI Tutors Market
      • 7.3.4.7.1 Rest of Asia Pacific AI Tutors Market by Technology
      • 7.3.4.7.2 Rest of Asia Pacific AI Tutors Market by Application
      • 7.3.4.7.3 Rest of Asia Pacific AI Tutors Market by End Use
• 7.4 LAMEA AI Tutors Market
  • 7.4.1 LAMEA AI Tutors Market by Technology
    • 7.4.1.1 LAMEA Machine Learning & Predictive Analytics Market by Country
    • 7.4.1.2 LAMEA Natural Language Processing (NLP) Market by Country
    • 7.4.1.3 LAMEA Other Technology Market by Country
  • 7.4.2 LAMEA AI Tutors Market by Application
    • 7.4.2.1 LAMEA Subject-Specific Tutoring Market by Country
    • 7.4.2.2 LAMEA Test Preparation Market by Country
    • 7.4.2.3 LAMEA Homework Assistance Market by Country
  • 7.4.3 LAMEA AI Tutors Market by End Use
    • 7.4.3.1 LAMEA K-12 Market by Country
    • 7.4.3.2 LAMEA Higher Education Market by Country
    • 7.4.3.3 LAMEA Corporate & Vocational Training Market by Country
  • 7.4.4 LAMEA AI Tutors Market by Country
    • 7.4.4.1 Brazil AI Tutors Market
      • 7.4.4.1.1 Brazil AI Tutors Market by Technology
      • 7.4.4.1.2 Brazil AI Tutors Market by Application
      • 7.4.4.1.3 Brazil AI Tutors Market by End Use
    • 7.4.4.2 Argentina AI Tutors Market
      • 7.4.4.2.1 Argentina AI Tutors Market by Technology
      • 7.4.4.2.2 Argentina AI Tutors Market by Application
      • 7.4.4.2.3 Argentina AI Tutors Market by End Use
    • 7.4.4.3 UAE AI Tutors Market
      • 7.4.4.3.1 UAE AI Tutors Market by Technology
      • 7.4.4.3.2 UAE AI Tutors Market by Application
      • 7.4.4.3.3 UAE AI Tutors Market by End Use
    • 7.4.4.4 Saudi Arabia AI Tutors Market
      • 7.4.4.4.1 Saudi Arabia AI Tutors Market by Technology
      • 7.4.4.4.2 Saudi Arabia AI Tutors Market by Application
      • 7.4.4.4.3 Saudi Arabia AI Tutors Market by End Use
    • 7.4.4.5 South Africa AI Tutors Market
      • 7.4.4.5.1 South Africa AI Tutors Market by Technology
      • 7.4.4.5.2 South Africa AI Tutors Market by Application
      • 7.4.4.5.3 South Africa AI Tutors Market by End Use
    • 7.4.4.6 Nigeria AI Tutors Market
      • 7.4.4.6.1 Nigeria AI Tutors Market by Technology
      • 7.4.4.6.2 Nigeria AI Tutors Market by Application
      • 7.4.4.6.3 Nigeria AI Tutors Market by End Use
    • 7.4.4.7 Rest of LAMEA AI Tutors Market
      • 7.4.4.7.1 Rest of LAMEA AI Tutors Market by Technology
      • 7.4.4.7.2 Rest of LAMEA AI Tutors Market by Application
      • 7.4.4.7.3 Rest of LAMEA AI Tutors Market by End Use

Chapter 8. Company Profiles

• 8.1 Duolingo, Inc.
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expenses
• 8.2 Carnegie Learning, Inc. (CIP Capital)
  • 8.2.1 Company Overview
• 8.3 Pearson PLC
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
• 8.4 Brainly
  • 8.4.1 Company Overview
• 8.5 Carnegie Learning, Inc.
  • 8.5.1 Company Overview
• 8.6 Cognii, Inc.
  • 8.6.1 Company Overview
• 8.7 Celebal Technologies Private Limited
  • 8.7.1 Company Overview
• 8.8 Coursera Inc.
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 Segmental and Regional Analysis
  • 8.8.4 Research & Development Expenses
• 8.9 TutorOcean
  • 8.9.1 Company Overview
• 8.10. Querium
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives of AI Tutors Market