세계의 패션 인플루언서 마케팅 시장(2024-2031년) : 시장 규모, 점유율 및 동향 분석(최종 용도별, 유형별), 지역별 전망 및 예측

The Global Fashion Influencer Marketing Market size is expected to reach $46.47 billion by 2031, rising at a market growth of 32.5% CAGR during the forecast period.

The United States, in particular, leads the region with its robust influencer ecosystem, including celebrities, macroinfluencers, and microinfluencers who cater to diverse audience demographics. Brands in North America leverage cutting-edge technologies, such as AI and analytics, to optimize influencer marketing campaigns and measure their ROI effectively. Additionally, the region's thriving e-commerce industry and consumer preference for online shopping have amplified the impact of influencer collaborations, making North America a dominant player in the market. Thus, the North America segment witnessed 38% revenue share in the market in 2023. The North America segment is driven by its high social media adoption rates, advanced digital marketing infrastructure, and strong presence of globally recognized fashion brands.

The fashion industry's marketing landscape has changed due to the widespread use of social media platforms, and a new era marked by the importance of influence has begun. Platforms like Instagram, TikTok, and YouTube have become virtual runways, allowing influencers to showcase the latest fashion trends to a global audience. Hence, social media platforms' advent and rapid growth are aiding the market's growth.

Additionally, the rise in e-commerce has made it easier than ever for brands to track the impact of influencer marketing. Platforms like Shopify, Amazon, and others offer detailed analytics to measure influencer-driven sales and engagement. These insights allow brands to assess their campaigns' real-time return on investment (ROI), helping them optimize strategies for maximum impact. Thus, these factors will drive the expansion of the market.

However, many influencers resort to unethical practices to inflate their follower counts, often purchasing followers or using bots to create the illusion of a larger audience. These fake followers do not represent real, engaged consumers and, therefore, fail to contribute to the desired marketing outcomes, such as driving brand awareness, increasing sales, or fostering genuine connections. Hence, these factors may hamper the growth of the market.

Type Outlook

Based on type, the market is classified into megainfluencer, macroinfluencers, microinfluencers, and nanoinfluencers. The nanoinfluencers segment garnered 38% revenue share in the market in 2023. With followers counting under 10,000, nanoinfluencers cater to highly specific communities, often sharing personal and relatable content that deeply resonates with their audience.

End Use Outlook

On the basis of end use, the market is divided into beauty & cosmetics, apparel, and jewelry & accessories. The apparel segment recorded 37% revenue share in the market in 2023. Through aspirational content, influencers inspire followers to adopt specific fashion looks, often translating into direct sales.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 29% revenue share in the market in 2023. European consumers value authenticity and craftsmanship, which aligns well with influencer marketing campaigns focusing on storytelling and localized content.

List of Key Companies Profiled

• IZEA Worldwide, Inc.
• Launchmetrics, Inc. (Lectra)
• Klear (Meltwater)
• Upfluence, Inc.
• AspireIQ, Inc.
• Mavrck (Later Influence)
• Juliusworks, Inc. (Hypr Brands)
• CreatorIQ
• Traackr, Inc.
• NeoReach

Global Fashion Influencer Marketing Market Report Segmentation

By End Use

• Beauty & Cosmetics
• Apparel
• Jewelry & Accessories

By Type

• Nanoinfluencers
• Microinfleuncers
• Macroinfleuncers
• Megainfluencer

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Fashion Influencer Marketing Market, by End Use
  • 1.4.2 Global Fashion Influencer Marketing Market, by Type
  • 1.4.3 Global Fashion Influencer Marketing Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Fashion Influencer Marketing Market by End Use

• 4.1 Global Beauty & Cosmetics Market by Region
• 4.2 Global Apparel Market by Region
• 4.3 Global Jewelry & Accessories Market by Region

Chapter 5. Global Fashion Influencer Marketing Market by Type

• 5.1 Global Nanoinfluencers Market by Region
• 5.2 Global Microinfleuncers Market by Region
• 5.3 Global Macroinfleuncers Market by Region
• 5.4 Global Megainfluencer Market by Region

Chapter 6. Global Fashion Influencer Marketing Market by Region

• 6.1 North America Fashion Influencer Marketing Market
  • 6.1.1 North America Fashion Influencer Marketing Market by End Use
    • 6.1.1.1 North America Beauty & Cosmetics Market by Country
    • 6.1.1.2 North America Apparel Market by Country
    • 6.1.1.3 North America Jewelry & Accessories Market by Country
  • 6.1.2 North America Fashion Influencer Marketing Market by Type
    • 6.1.2.1 North America Nanoinfluencers Market by Country
    • 6.1.2.2 North America Microinfleuncers Market by Country
    • 6.1.2.3 North America Macroinfleuncers Market by Country
    • 6.1.2.4 North America Megainfluencer Market by Country
  • 6.1.3 North America Fashion Influencer Marketing Market by Country
    • 6.1.3.1 US Fashion Influencer Marketing Market
      • 6.1.3.1.1 US Fashion Influencer Marketing Market by End Use
      • 6.1.3.1.2 US Fashion Influencer Marketing Market by Type
    • 6.1.3.2 Canada Fashion Influencer Marketing Market
      • 6.1.3.2.1 Canada Fashion Influencer Marketing Market by End Use
      • 6.1.3.2.2 Canada Fashion Influencer Marketing Market by Type
    • 6.1.3.3 Mexico Fashion Influencer Marketing Market
      • 6.1.3.3.1 Mexico Fashion Influencer Marketing Market by End Use
      • 6.1.3.3.2 Mexico Fashion Influencer Marketing Market by Type
    • 6.1.3.4 Rest of North America Fashion Influencer Marketing Market
      • 6.1.3.4.1 Rest of North America Fashion Influencer Marketing Market by End Use
      • 6.1.3.4.2 Rest of North America Fashion Influencer Marketing Market by Type
• 6.2 Europe Fashion Influencer Marketing Market
  • 6.2.1 Europe Fashion Influencer Marketing Market by End Use
    • 6.2.1.1 Europe Beauty & Cosmetics Market by Country
    • 6.2.1.2 Europe Apparel Market by Country
    • 6.2.1.3 Europe Jewelry & Accessories Market by Country
  • 6.2.2 Europe Fashion Influencer Marketing Market by Type
    • 6.2.2.1 Europe Nanoinfluencers Market by Country
    • 6.2.2.2 Europe Microinfleuncers Market by Country
    • 6.2.2.3 Europe Macroinfleuncers Market by Country
    • 6.2.2.4 Europe Megainfluencer Market by Country
  • 6.2.3 Europe Fashion Influencer Marketing Market by Country
    • 6.2.3.1 Germany Fashion Influencer Marketing Market
      • 6.2.3.1.1 Germany Fashion Influencer Marketing Market by End Use
      • 6.2.3.1.2 Germany Fashion Influencer Marketing Market by Type
    • 6.2.3.2 UK Fashion Influencer Marketing Market
      • 6.2.3.2.1 UK Fashion Influencer Marketing Market by End Use
      • 6.2.3.2.2 UK Fashion Influencer Marketing Market by Type
    • 6.2.3.3 France Fashion Influencer Marketing Market
      • 6.2.3.3.1 France Fashion Influencer Marketing Market by End Use
      • 6.2.3.3.2 France Fashion Influencer Marketing Market by Type
    • 6.2.3.4 Russia Fashion Influencer Marketing Market
      • 6.2.3.4.1 Russia Fashion Influencer Marketing Market by End Use
      • 6.2.3.4.2 Russia Fashion Influencer Marketing Market by Type
    • 6.2.3.5 Spain Fashion Influencer Marketing Market
      • 6.2.3.5.1 Spain Fashion Influencer Marketing Market by End Use
      • 6.2.3.5.2 Spain Fashion Influencer Marketing Market by Type
    • 6.2.3.6 Italy Fashion Influencer Marketing Market
      • 6.2.3.6.1 Italy Fashion Influencer Marketing Market by End Use
      • 6.2.3.6.2 Italy Fashion Influencer Marketing Market by Type
    • 6.2.3.7 Rest of Europe Fashion Influencer Marketing Market
      • 6.2.3.7.1 Rest of Europe Fashion Influencer Marketing Market by End Use
      • 6.2.3.7.2 Rest of Europe Fashion Influencer Marketing Market by Type
• 6.3 Asia Pacific Fashion Influencer Marketing Market
  • 6.3.1 Asia Pacific Fashion Influencer Marketing Market by End Use
    • 6.3.1.1 Asia Pacific Beauty & Cosmetics Market by Country
    • 6.3.1.2 Asia Pacific Apparel Market by Country
    • 6.3.1.3 Asia Pacific Jewelry & Accessories Market by Country
  • 6.3.2 Asia Pacific Fashion Influencer Marketing Market by Type
    • 6.3.2.1 Asia Pacific Nanoinfluencers Market by Country
    • 6.3.2.2 Asia Pacific Microinfleuncers Market by Country
    • 6.3.2.3 Asia Pacific Macroinfleuncers Market by Country
    • 6.3.2.4 Asia Pacific Megainfluencer Market by Country
  • 6.3.3 Asia Pacific Fashion Influencer Marketing Market by Country
    • 6.3.3.1 China Fashion Influencer Marketing Market
      • 6.3.3.1.1 China Fashion Influencer Marketing Market by End Use
      • 6.3.3.1.2 China Fashion Influencer Marketing Market by Type
    • 6.3.3.2 Japan Fashion Influencer Marketing Market
      • 6.3.3.2.1 Japan Fashion Influencer Marketing Market by End Use
      • 6.3.3.2.2 Japan Fashion Influencer Marketing Market by Type
    • 6.3.3.3 India Fashion Influencer Marketing Market
      • 6.3.3.3.1 India Fashion Influencer Marketing Market by End Use
      • 6.3.3.3.2 India Fashion Influencer Marketing Market by Type
    • 6.3.3.4 South Korea Fashion Influencer Marketing Market
      • 6.3.3.4.1 South Korea Fashion Influencer Marketing Market by End Use
      • 6.3.3.4.2 South Korea Fashion Influencer Marketing Market by Type
    • 6.3.3.5 Singapore Fashion Influencer Marketing Market
      • 6.3.3.5.1 Singapore Fashion Influencer Marketing Market by End Use
      • 6.3.3.5.2 Singapore Fashion Influencer Marketing Market by Type
    • 6.3.3.6 Malaysia Fashion Influencer Marketing Market
      • 6.3.3.6.1 Malaysia Fashion Influencer Marketing Market by End Use
      • 6.3.3.6.2 Malaysia Fashion Influencer Marketing Market by Type
    • 6.3.3.7 Rest of Asia Pacific Fashion Influencer Marketing Market
      • 6.3.3.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by End Use
      • 6.3.3.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Type
• 6.4 LAMEA Fashion Influencer Marketing Market
  • 6.4.1 LAMEA Fashion Influencer Marketing Market by End Use
    • 6.4.1.1 LAMEA Beauty & Cosmetics Market by Country
    • 6.4.1.2 LAMEA Apparel Market by Country
    • 6.4.1.3 LAMEA Jewelry & Accessories Market by Country
  • 6.4.2 LAMEA Fashion Influencer Marketing Market by Type
    • 6.4.2.1 LAMEA Nanoinfluencers Market by Country
    • 6.4.2.2 LAMEA Microinfleuncers Market by Country
    • 6.4.2.3 LAMEA Macroinfleuncers Market by Country
    • 6.4.2.4 LAMEA Megainfluencer Market by Country
  • 6.4.3 LAMEA Fashion Influencer Marketing Market by Country
    • 6.4.3.1 Brazil Fashion Influencer Marketing Market
      • 6.4.3.1.1 Brazil Fashion Influencer Marketing Market by End Use
      • 6.4.3.1.2 Brazil Fashion Influencer Marketing Market by Type
    • 6.4.3.2 Argentina Fashion Influencer Marketing Market
      • 6.4.3.2.1 Argentina Fashion Influencer Marketing Market by End Use
      • 6.4.3.2.2 Argentina Fashion Influencer Marketing Market by Type
    • 6.4.3.3 UAE Fashion Influencer Marketing Market
      • 6.4.3.3.1 UAE Fashion Influencer Marketing Market by End Use
      • 6.4.3.3.2 UAE Fashion Influencer Marketing Market by Type
    • 6.4.3.4 Saudi Arabia Fashion Influencer Marketing Market
      • 6.4.3.4.1 Saudi Arabia Fashion Influencer Marketing Market by End Use
      • 6.4.3.4.2 Saudi Arabia Fashion Influencer Marketing Market by Type
    • 6.4.3.5 South Africa Fashion Influencer Marketing Market
      • 6.4.3.5.1 South Africa Fashion Influencer Marketing Market by End Use
      • 6.4.3.5.2 South Africa Fashion Influencer Marketing Market by Type
    • 6.4.3.6 Nigeria Fashion Influencer Marketing Market
      • 6.4.3.6.1 Nigeria Fashion Influencer Marketing Market by End Use
      • 6.4.3.6.2 Nigeria Fashion Influencer Marketing Market by Type
    • 6.4.3.7 Rest of LAMEA Fashion Influencer Marketing Market
      • 6.4.3.7.1 Rest of LAMEA Fashion Influencer Marketing Market by End Use
      • 6.4.3.7.2 Rest of LAMEA Fashion Influencer Marketing Market by Type

Chapter 7. Company Profiles

• 7.1 IZEA Worldwide, Inc.
  • 7.1.1 Company Overview
• 7.2 Launchmetrics, Inc. (Lectra)
  • 7.2.1 Company Overview
• 7.3 Klear (Meltwater)
  • 7.3.1 Company Overview
• 7.4 Upfluence, Inc.
  • 7.4.1 Company Overview
• 7.5 AspireIQ, Inc.
  • 7.5.1 Company Overview
• 7.6 Mavrck (Later Influence)
  • 7.6.1 Company Overview
• 7.7 Juliusworks, Inc. (Hypr Brands)
  • 7.7.1 Company Overview
• 7.8 CreatorIQ
  • 7.8.1 Company Overview
• 7.9 Traackr, Inc.
  • 7.9.1 Company Overview
• 7.10. NeoReach, Inc.
  • 7.10.1 Company Overview

Chapter 8. Winning Imperatives of Fashion Influencer Marketing Market