세계의 제품 분석 시장 규모, 점유율, 동향 분석 보고서 : 모드별, 컴포넌트별, 전개 형태별, 용도별, 기업 규모별, 최종사용자별, 지역별 - 전망 및 예측(2024-2031년)

The Global Product Analytics Market size is expected to reach $60.04 billion by 2031, rising at a market growth of 20.1% CAGR during the forecast period.

The North America segment acquired 36% revenue share in the market in 2023. The presence of major technology players, cloud service providers, and advanced analytics firms has accelerated innovation and adoption across industries such as retail, IT & telecom, healthcare, and manufacturing. Additionally, the rising demand for personalized customer experiences, predictive analytics, and real-time data insights has driven organizations to invest heavily in these analytics solutions.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, IBM Corporation and Telefonica Tech have partnered to deploy SHARK.X, an AI-driven, multi-cloud analytics platform. This collaboration enhances enterprise data management, governance, and digital transformation, leveraging IBM's watsonx AI to develop use cases, customer pilots, and compliance solutions in Spain. Moreover, In December, 2023, Adobe, Inc. and AWS expanded their partnership to offer Adobe Experience Platform on AWS, enabling brands to leverage AI-driven insights for personalized customer engagement. This integration enhances real-time data access, journey optimization, and analytics, improving customer experiences across digital channels.

Based on the Analysis presented in the KBV Cardinal matrix; Google LLC is the forerunners in the Product Analytics Market. In October, 2022, Google LLC and Accenture expand their partnership to enhance AI, data analytics, and cloud solutions. They will invest in talent, innovation hubs, and industry-specific accelerators, optimizing ai.RETAIL with Google Cloud's AI. This collaboration strengthens digital transformation and product analytics capabilities. Companies such as IBM Corporation and Oracle Corporation are some of the key innovators in Product Analytics Market.

Market Growth Factors

Large volumes of user data have been produced by the quick growth of digital platforms and e-commerce, which has significantly changed the worldwide retail scene. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales reached approximately $27 trillion in 2022, marking a 15% increase from pre-pandemic levels in 2019. This surge encompasses business-to-business (B2B) and business-to-consumer (B2C) transactions, highlighting the growing reliance on online channels for commercial activities. Consequently, the symbiotic relationship between the expansion of digital platforms and the adoption of these analytics continues to propel the evolution of the global digital economy.

Additionally, As businesses strive to better understand user behavior and optimize product performance, the demand for more sophisticated analytics solutions has surged. This has led to significant innovation in artificial intelligence (AI), machine learning (ML), and big data, now core components of modern product analytics platforms. AI and ML technologies have revolutionized how data is processed and interpreted, enabling businesses to uncover deeper insights into customer preferences, usage patterns, and product interactions. Thus, the combination of continuous technological advancements and robust financial investments has significantly expanded the capabilities of product analytics tools.

Market Restraining Factors

However, Since product analytics involves collecting and analyzing large volumes of user data, there is a heightened risk of data breaches and unauthorized access. This sensitive data often includes personal information, behavioral patterns, and purchasing habits, making it a lucrative target for cybercriminals. A single data breach can result in substantial financial losses, legal repercussions, and reputational harm, which is why numerous businesses are hesitant to implement product analytics solutions. Hence, without addressing these concerns effectively, the adoption of product analytics tools will continue to face resistance from privacy-conscious organizations.

Mode Outlook

On the basis of mode, the market is bifurcated into tracking data and analyzing data. The analyzing data segment witnessed 43% revenue share in the market in 2023. Companies are increasingly relying on analytics to extract actionable intelligence from vast datasets, enabling data-driven decision-making and strategic planning. The growing emphasis on personalization, churn prediction, and user engagement optimization has fueled the demand for analyzing data solutions.

Component Outlook

Based on component, the market is bifurcated into solution and services. The services segment procured 24% revenue share in the market in 2023. The services segment is propelled by the growing need for expert consulting, seamless integration, and continuous support to help businesses maximize the benefits of product analytics solutions. Many organizations, especially small and medium-sized enterprises (SMEs), lack in-house expertise and require professional assistance to implement and customize analytics platforms.

Deployment Outlook

Based on deployment, the market is segmented into cloud and on-premise. The on-premise segment witnessed 28% revenue share in the market in 2023. The on-premise segment remains crucial to the product analytics market, particularly for industries prioritizing data security, regulatory compliance, and full control over IT infrastructure. Banking, healthcare, and government sectors rely on on-premise deployments to ensure data sovereignty, confidentiality, and system reliability.

Application Outlook

On the basis of application, the market is divided into sales & marketing, consumer engagement, and design & manufacturing. The sales & marketing segment procured 35% revenue share in the market in 2023. Businesses leverage AI-powered predictive analytics, automated segmentation, and campaign performance tracking to optimize marketing efforts and improve customer acquisition and retention. The rising dominance of digital marketing, e-commerce, and omnichannel sales strategies has fueled the demand for analytics solutions that provide real-time insights into consumer preferences, pricing trends, and engagement metrics.

Enterprise Size Outlook

By enterprise size, the market is divided into large enterprises and small & medium enterprises (SMEs). The small & medium enterprises (SMEs) segment acquired 37% revenue share in the market in 2023. As digital transformation turns into a need rather than a choice, SMEs are implementing analytics systems that are easy to use, scalable, and reasonably priced in order to enhance operational effectiveness and customer experience. The rise of Software-as-a-Service (SaaS)-based analytics tools, which require minimal upfront investment and offer flexible pricing models, has significantly lowered the entry barrier for SMEs.

End User Outlook

On the basis of end user, the market is classified into retail & e-commerce, BFSI, IT & telecommunication, media & entertainment, healthcare & pharmaceuticals, and others. The BFSI segment witnessed 19% revenue share in the market in 2023. The growing reliance on predictive analytics for credit scoring, regulatory compliance, and investment strategies has further fueled demand. Additionally, the surge in digital banking, mobile payments, and blockchain integration has intensified the need for advanced analytics to enhance security and operational efficiency.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment recorded 32% revenue share in the market in 2023. The European market is driven by strict data protection regulations (such as GDPR), industrial automation, and the adoption of AI-powered analytics. European businesses, particularly in the automotive, manufacturing, and retail sectors, leverage analytics to improve supply chain efficiency, product performance, and customer engagement.

Recent Strategies Deployed in the Market

• Sep-2024: Oracle Corporation expands its distributed cloud capabilities with Oracle Database@AWS, Azure, and Google Cloud, OCI Supercluster, and AI innovations. The new OCI AI supercomputer and multicloud partnerships enhance AI, analytics, and sovereign AI, enabling businesses to leverage advanced cloud and AI-driven solutions.
• May-2024: IBM Corporation and Salesforce expand their partnership to integrate IBM watsonx AI and Granite models with Salesforce Einstein 1, enabling generative AI, bidirectional data integration, and industry-specific AI solutions. Salesforce joins the AI Alliance, reinforcing its commitment to responsible AI development.
• Mar-2024: Accenture PLC has acquired GemSeek, a customer experience analytics firm, to enhance its AI-driven insights and predictive models. The acquisition strengthens Accenture Song's data capabilities, supporting industries like telecom, healthcare, and finance in improving customer relationships, revenues, and operational efficiency.
• Mar-2024: Oracle Corporation and NVIDIA expand collaboration to deliver sovereign AI solutions, integrating NVIDIA's AI infrastructure with Oracle Cloud. This enables governments and enterprises to deploy secure AI factories, ensuring data sovereignty while enhancing AI capabilities for cloud computing, analytics, and digital transformation.
• Nov-2023: Salesforce, Inc. and AWS expanded their partnership to enhance AI-powered CRM and data analytics. Key integrations include Amazon Bedrock support, Zero-ETL data sharing, and AWS Marketplace availability, enabling seamless data management, intelligent insights, and improved customer experiences in the Product Analytics Market.

List of Key Companies Profiled

• IBM Corporation
• Oracle Corporation
• Google LLC (Alphabet Inc.)
• Salesforce, Inc.
• Adobe, Inc.
• Medallia Inc.
• Accenture PLC
• Teradata Corporation
• SAS Institute Inc.
• QlikTech International AB (Talend, Inc.)

Global Product Analytics Market Report Segmentation

By Mode

• Tracking Data
• Analysing Data

By Component

• Solution
• Services

By Deployment

• Cloud
• On-premise

By Application

• Consumer Engagement
• Sales & Marketing
• Design & Manufacturing

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End User

• Retail & E-commerce
• BFSI
• IT & Telecommunication
• Media & Entertainment
• Healthcare & Pharmaceuticals
• Other End User

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Product Analytics Market, by Mode
  • 1.4.2 Global Product Analytics Market, by Component
  • 1.4.3 Global Product Analytics Market, by Deployment
  • 1.4.4 Global Product Analytics Market, by Application
  • 1.4.5 Global Product Analytics Market, by Enterprise Size
  • 1.4.6 Global Product Analytics Market, by End User
  • 1.4.7 Global Product Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Product Analytics Market by Mode

• 5.1 Global Tracking Data Market by Region
• 5.2 Global Analysing Data Market by Region

Chapter 6. Global Product Analytics Market by Component

• 6.1 Global Solution Market by Region
• 6.2 Global Services Market by Region

Chapter 7. Global Product Analytics Market by Deployment

• 7.1 Global Cloud Market by Region
• 7.2 Global On-premise Market by Region

Chapter 8. Global Product Analytics Market by Application

• 8.1 Global Consumer Engagement Market by Region
• 8.2 Global Sales & Marketing Market by Region
• 8.3 Global Design & Manufacturing Market by Region

Chapter 9. Global Product Analytics Market by Enterprise Size

• 9.1 Global Large Enterprises Market by Region
• 9.2 Global Small & Medium Enterprises (SMEs) Market by Region

Chapter 10. Global Product Analytics Market by End User

• 10.1 Global Retail & E-commerce Market by Region
• 10.2 Global BFSI Market by Region
• 10.3 Global IT & Telecommunication Market by Region
• 10.4 Global Media & Entertainment Market by Region
• 10.5 Global Healthcare & Pharmaceuticals Market by Region
• 10.6 Global Other End User Market by Region

Chapter 11. Global Product Analytics Market by Region

• 11.1 North America Product Analytics Market
  • 11.1.1 North America Product Analytics Market by Mode
    • 11.1.1.1 North America Tracking Data Market by Region
    • 11.1.1.2 North America Analysing Data Market by Region
  • 11.1.2 North America Product Analytics Market by Component
    • 11.1.2.1 North America Solution Market by Region
    • 11.1.2.2 North America Services Market by Region
  • 11.1.3 North America Product Analytics Market by Deployment
    • 11.1.3.1 North America Cloud Market by Country
    • 11.1.3.2 North America On-premise Market by Country
  • 11.1.4 North America Product Analytics Market by Application
    • 11.1.4.1 North America Consumer Engagement Market by Country
    • 11.1.4.2 North America Sales & Marketing Market by Country
    • 11.1.4.3 North America Design & Manufacturing Market by Country
  • 11.1.5 North America Product Analytics Market by Enterprise Size
    • 11.1.5.1 North America Large Enterprises Market by Country
    • 11.1.5.2 North America Small & Medium Enterprises (SMEs) Market by Country
  • 11.1.6 North America Product Analytics Market by End User
    • 11.1.6.1 North America Retail & E-commerce Market by Country
    • 11.1.6.2 North America BFSI Market by Country
    • 11.1.6.3 North America IT & Telecommunication Market by Country
    • 11.1.6.4 North America Media & Entertainment Market by Country
    • 11.1.6.5 North America Healthcare & Pharmaceuticals Market by Country
    • 11.1.6.6 North America Other End User Market by Country
  • 11.1.7 North America Product Analytics Market by Country
    • 11.1.7.1 US Product Analytics Market
      • 11.1.7.1.1 US Product Analytics Market by Mode
      • 11.1.7.1.2 US Product Analytics Market by Component
      • 11.1.7.1.3 US Product Analytics Market by Deployment
      • 11.1.7.1.4 US Product Analytics Market by Application
      • 11.1.7.1.5 US Product Analytics Market by Enterprise Size
      • 11.1.7.1.6 US Product Analytics Market by End User
    • 11.1.7.2 Canada Product Analytics Market
      • 11.1.7.2.1 Canada Product Analytics Market by Mode
      • 11.1.7.2.2 Canada Product Analytics Market by Component
      • 11.1.7.2.3 Canada Product Analytics Market by Deployment
      • 11.1.7.2.4 Canada Product Analytics Market by Application
      • 11.1.7.2.5 Canada Product Analytics Market by Enterprise Size
      • 11.1.7.2.6 Canada Product Analytics Market by End User
    • 11.1.7.3 Mexico Product Analytics Market
      • 11.1.7.3.1 Mexico Product Analytics Market by Mode
      • 11.1.7.3.2 Mexico Product Analytics Market by Component
      • 11.1.7.3.3 Mexico Product Analytics Market by Deployment
      • 11.1.7.3.4 Mexico Product Analytics Market by Application
      • 11.1.7.3.5 Mexico Product Analytics Market by Enterprise Size
      • 11.1.7.3.6 Mexico Product Analytics Market by End User
    • 11.1.7.4 Rest of North America Product Analytics Market
      • 11.1.7.4.1 Rest of North America Product Analytics Market by Mode
      • 11.1.7.4.2 Rest of North America Product Analytics Market by Component
      • 11.1.7.4.3 Rest of North America Product Analytics Market by Deployment
      • 11.1.7.4.4 Rest of North America Product Analytics Market by Application
      • 11.1.7.4.5 Rest of North America Product Analytics Market by Enterprise Size
      • 11.1.7.4.6 Rest of North America Product Analytics Market by End User
• 11.2 Europe Product Analytics Market
  • 11.2.1 Europe Product Analytics Market by Mode
    • 11.2.1.1 Europe Tracking Data Market by Country
    • 11.2.1.2 Europe Analysing Data Market by Country
  • 11.2.2 Europe Product Analytics Market by Component
    • 11.2.2.1 Europe Solution Market by Country
    • 11.2.2.2 Europe Services Market by Country
  • 11.2.3 Europe Product Analytics Market by Deployment
    • 11.2.3.1 Europe Cloud Market by Country
    • 11.2.3.2 Europe On-premise Market by Country
  • 11.2.4 Europe Product Analytics Market by Application
    • 11.2.4.1 Europe Consumer Engagement Market by Country
    • 11.2.4.2 Europe Sales & Marketing Market by Country
    • 11.2.4.3 Europe Design & Manufacturing Market by Country
  • 11.2.5 Europe Product Analytics Market by Enterprise Size
    • 11.2.5.1 Europe Large Enterprises Market by Country
    • 11.2.5.2 Europe Small & Medium Enterprises (SMEs) Market by Country
  • 11.2.6 Europe Product Analytics Market by End User
    • 11.2.6.1 Europe Retail & E-commerce Market by Country
    • 11.2.6.2 Europe BFSI Market by Country
    • 11.2.6.3 Europe IT & Telecommunication Market by Country
    • 11.2.6.4 Europe Media & Entertainment Market by Country
    • 11.2.6.5 Europe Healthcare & Pharmaceuticals Market by Country
    • 11.2.6.6 Europe Other End User Market by Country
  • 11.2.7 Europe Product Analytics Market by Country
    • 11.2.7.1 Germany Product Analytics Market
      • 11.2.7.1.1 Germany Product Analytics Market by Mode
      • 11.2.7.1.2 Germany Product Analytics Market by Component
      • 11.2.7.1.3 Germany Product Analytics Market by Deployment
      • 11.2.7.1.4 Germany Product Analytics Market by Application
      • 11.2.7.1.5 Germany Product Analytics Market by Enterprise Size
      • 11.2.7.1.6 Germany Product Analytics Market by End User
    • 11.2.7.2 UK Product Analytics Market
      • 11.2.7.2.1 UK Product Analytics Market by Mode
      • 11.2.7.2.2 UK Product Analytics Market by Component
      • 11.2.7.2.3 UK Product Analytics Market by Deployment
      • 11.2.7.2.4 UK Product Analytics Market by Application
      • 11.2.7.2.5 UK Product Analytics Market by Enterprise Size
      • 11.2.7.2.6 UK Product Analytics Market by End User
    • 11.2.7.3 France Product Analytics Market
      • 11.2.7.3.1 France Product Analytics Market by Mode
      • 11.2.7.3.2 France Product Analytics Market by Component
      • 11.2.7.3.3 France Product Analytics Market by Deployment
      • 11.2.7.3.4 France Product Analytics Market by Application
      • 11.2.7.3.5 France Product Analytics Market by Enterprise Size
      • 11.2.7.3.6 France Product Analytics Market by End User
    • 11.2.7.4 Russia Product Analytics Market
      • 11.2.7.4.1 Russia Product Analytics Market by Mode
      • 11.2.7.4.2 Russia Product Analytics Market by Component
      • 11.2.7.4.3 Russia Product Analytics Market by Deployment
      • 11.2.7.4.4 Russia Product Analytics Market by Application
      • 11.2.7.4.5 Russia Product Analytics Market by Enterprise Size
      • 11.2.7.4.6 Russia Product Analytics Market by End User
    • 11.2.7.5 Spain Product Analytics Market
      • 11.2.7.5.1 Spain Product Analytics Market by Mode
      • 11.2.7.5.2 Spain Product Analytics Market by Component
      • 11.2.7.5.3 Spain Product Analytics Market by Deployment
      • 11.2.7.5.4 Spain Product Analytics Market by Application
      • 11.2.7.5.5 Spain Product Analytics Market by Enterprise Size
      • 11.2.7.5.6 Spain Product Analytics Market by End User
    • 11.2.7.6 Italy Product Analytics Market
      • 11.2.7.6.1 Italy Product Analytics Market by Mode
      • 11.2.7.6.2 Italy Product Analytics Market by Component
      • 11.2.7.6.3 Italy Product Analytics Market by Deployment
      • 11.2.7.6.4 Italy Product Analytics Market by Application
      • 11.2.7.6.5 Italy Product Analytics Market by Enterprise Size
      • 11.2.7.6.6 Italy Product Analytics Market by End User
    • 11.2.7.7 Rest of Europe Product Analytics Market
      • 11.2.7.7.1 Rest of Europe Product Analytics Market by Mode
      • 11.2.7.7.2 Rest of Europe Product Analytics Market by Component
      • 11.2.7.7.3 Rest of Europe Product Analytics Market by Deployment
      • 11.2.7.7.4 Rest of Europe Product Analytics Market by Application
      • 11.2.7.7.5 Rest of Europe Product Analytics Market by Enterprise Size
      • 11.2.7.7.6 Rest of Europe Product Analytics Market by End User
• 11.3 Asia Pacific Product Analytics Market
  • 11.3.1 Asia Pacific Product Analytics Market by Mode
    • 11.3.1.1 Asia Pacific Tracking Data Market by Country
    • 11.3.1.2 Asia Pacific Analysing Data Market by Country
  • 11.3.2 Asia Pacific Product Analytics Market by Component
    • 11.3.2.1 Asia Pacific Solution Market by Country
    • 11.3.2.2 Asia Pacific Services Market by Country
  • 11.3.3 Asia Pacific Product Analytics Market by Deployment
    • 11.3.3.1 Asia Pacific Cloud Market by Country
    • 11.3.3.2 Asia Pacific On-premise Market by Country
  • 11.3.4 Asia Pacific Product Analytics Market by Application
    • 11.3.4.1 Asia Pacific Consumer Engagement Market by Country
    • 11.3.4.2 Asia Pacific Sales & Marketing Market by Country
    • 11.3.4.3 Asia Pacific Design & Manufacturing Market by Country
  • 11.3.5 Asia Pacific Product Analytics Market by Enterprise Size
    • 11.3.5.1 Asia Pacific Large Enterprises Market by Country
    • 11.3.5.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
  • 11.3.6 Asia Pacific Product Analytics Market by End User
    • 11.3.6.1 Asia Pacific Retail & E-commerce Market by Country
    • 11.3.6.2 Asia Pacific BFSI Market by Country
    • 11.3.6.3 Asia Pacific IT & Telecommunication Market by Country
    • 11.3.6.4 Asia Pacific Media & Entertainment Market by Country
    • 11.3.6.5 Asia Pacific Healthcare & Pharmaceuticals Market by Country
    • 11.3.6.6 Asia Pacific Other End User Market by Country
  • 11.3.7 Asia Pacific Product Analytics Market by Country
    • 11.3.7.1 China Product Analytics Market
      • 11.3.7.1.1 China Product Analytics Market by Mode
      • 11.3.7.1.2 China Product Analytics Market by Component
      • 11.3.7.1.3 China Product Analytics Market by Deployment
      • 11.3.7.1.4 China Product Analytics Market by Application
      • 11.3.7.1.5 China Product Analytics Market by Enterprise Size
      • 11.3.7.1.6 China Product Analytics Market by End User
    • 11.3.7.2 Japan Product Analytics Market
      • 11.3.7.2.1 Japan Product Analytics Market by Mode
      • 11.3.7.2.2 Japan Product Analytics Market by Component
      • 11.3.7.2.3 Japan Product Analytics Market by Deployment
      • 11.3.7.2.4 Japan Product Analytics Market by Application
      • 11.3.7.2.5 Japan Product Analytics Market by Enterprise Size
      • 11.3.7.2.6 Japan Product Analytics Market by End User
    • 11.3.7.3 India Product Analytics Market
      • 11.3.7.3.1 India Product Analytics Market by Mode
      • 11.3.7.3.2 India Product Analytics Market by Component
      • 11.3.7.3.3 India Product Analytics Market by Deployment
      • 11.3.7.3.4 India Product Analytics Market by Application
      • 11.3.7.3.5 India Product Analytics Market by Enterprise Size
      • 11.3.7.3.6 India Product Analytics Market by End User
    • 11.3.7.4 South Korea Product Analytics Market
      • 11.3.7.4.1 South Korea Product Analytics Market by Mode
      • 11.3.7.4.2 South Korea Product Analytics Market by Component
      • 11.3.7.4.3 South Korea Product Analytics Market by Deployment
      • 11.3.7.4.4 South Korea Product Analytics Market by Application
      • 11.3.7.4.5 South Korea Product Analytics Market by Enterprise Size
      • 11.3.7.4.6 South Korea Product Analytics Market by End User
    • 11.3.7.5 Singapore Product Analytics Market
      • 11.3.7.5.1 Singapore Product Analytics Market by Mode
      • 11.3.7.5.2 Singapore Product Analytics Market by Component
      • 11.3.7.5.3 Singapore Product Analytics Market by Deployment
      • 11.3.7.5.4 Singapore Product Analytics Market by Application
      • 11.3.7.5.5 Singapore Product Analytics Market by Enterprise Size
      • 11.3.7.5.6 Singapore Product Analytics Market by End User
    • 11.3.7.6 Malaysia Product Analytics Market
      • 11.3.7.6.1 Malaysia Product Analytics Market by Mode
      • 11.3.7.6.2 Malaysia Product Analytics Market by Component
      • 11.3.7.6.3 Malaysia Product Analytics Market by Deployment
      • 11.3.7.6.4 Malaysia Product Analytics Market by Application
      • 11.3.7.6.5 Malaysia Product Analytics Market by Enterprise Size
      • 11.3.7.6.6 Malaysia Product Analytics Market by End User
    • 11.3.7.7 Rest of Asia Pacific Product Analytics Market
      • 11.3.7.7.1 Rest of Asia Pacific Product Analytics Market by Mode
      • 11.3.7.7.2 Rest of Asia Pacific Product Analytics Market by Component
      • 11.3.7.7.3 Rest of Asia Pacific Product Analytics Market by Deployment
      • 11.3.7.7.4 Rest of Asia Pacific Product Analytics Market by Application
      • 11.3.7.7.5 Rest of Asia Pacific Product Analytics Market by Enterprise Size
      • 11.3.7.7.6 Rest of Asia Pacific Product Analytics Market by End User
• 11.4 LAMEA Product Analytics Market
  • 11.4.1 LAMEA Product Analytics Market by Mode
    • 11.4.1.1 LAMEA Tracking Data Market by Country
    • 11.4.1.2 LAMEA Analysing Data Market by Country
  • 11.4.2 LAMEA Product Analytics Market by Component
    • 11.4.2.1 LAMEA Solution Market by Country
    • 11.4.2.2 LAMEA Services Market by Country
  • 11.4.3 LAMEA Product Analytics Market by Deployment
    • 11.4.3.1 LAMEA Cloud Market by Country
    • 11.4.3.2 LAMEA On-premise Market by Country
  • 11.4.4 LAMEA Product Analytics Market by Application
    • 11.4.4.1 LAMEA Consumer Engagement Market by Country
    • 11.4.4.2 LAMEA Sales & Marketing Market by Country
    • 11.4.4.3 LAMEA Design & Manufacturing Market by Country
  • 11.4.5 LAMEA Product Analytics Market by Enterprise Size
    • 11.4.5.1 LAMEA Large Enterprises Market by Country
    • 11.4.5.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
  • 11.4.6 LAMEA Product Analytics Market by End User
    • 11.4.6.1 LAMEA Retail & E-commerce Market by Country
    • 11.4.6.2 LAMEA BFSI Market by Country
    • 11.4.6.3 LAMEA IT & Telecommunication Market by Country
    • 11.4.6.4 LAMEA Media & Entertainment Market by Country
    • 11.4.6.5 LAMEA Healthcare & Pharmaceuticals Market by Country
    • 11.4.6.6 LAMEA Other End User Market by Country
  • 11.4.7 LAMEA Product Analytics Market by Country
    • 11.4.7.1 Brazil Product Analytics Market
      • 11.4.7.1.1 Brazil Product Analytics Market by Mode
      • 11.4.7.1.2 Brazil Product Analytics Market by Component
      • 11.4.7.1.3 Brazil Product Analytics Market by Deployment
      • 11.4.7.1.4 Brazil Product Analytics Market by Application
      • 11.4.7.1.5 Brazil Product Analytics Market by Enterprise Size
      • 11.4.7.1.6 Brazil Product Analytics Market by End User
    • 11.4.7.2 Argentina Product Analytics Market
      • 11.4.7.2.1 Argentina Product Analytics Market by Mode
      • 11.4.7.2.2 Argentina Product Analytics Market by Component
      • 11.4.7.2.3 Argentina Product Analytics Market by Deployment
      • 11.4.7.2.4 Argentina Product Analytics Market by Application
      • 11.4.7.2.5 Argentina Product Analytics Market by Enterprise Size
      • 11.4.7.2.6 Argentina Product Analytics Market by End User
    • 11.4.7.3 UAE Product Analytics Market
      • 11.4.7.3.1 UAE Product Analytics Market by Mode
      • 11.4.7.3.2 UAE Product Analytics Market by Component
      • 11.4.7.3.3 UAE Product Analytics Market by Deployment
      • 11.4.7.3.4 UAE Product Analytics Market by Application
      • 11.4.7.3.5 UAE Product Analytics Market by Enterprise Size
      • 11.4.7.3.6 UAE Product Analytics Market by End User
    • 11.4.7.4 Saudi Arabia Product Analytics Market
      • 11.4.7.4.1 Saudi Arabia Product Analytics Market by Mode
      • 11.4.7.4.2 Saudi Arabia Product Analytics Market by Component
      • 11.4.7.4.3 Saudi Arabia Product Analytics Market by Deployment
      • 11.4.7.4.4 Saudi Arabia Product Analytics Market by Application
      • 11.4.7.4.5 Saudi Arabia Product Analytics Market by Enterprise Size
      • 11.4.7.4.6 Saudi Arabia Product Analytics Market by End User
    • 11.4.7.5 South Africa Product Analytics Market
      • 11.4.7.5.1 South Africa Product Analytics Market by Mode
      • 11.4.7.5.2 South Africa Product Analytics Market by Component
      • 11.4.7.5.3 South Africa Product Analytics Market by Deployment
      • 11.4.7.5.4 South Africa Product Analytics Market by Application
      • 11.4.7.5.5 South Africa Product Analytics Market by Enterprise Size
      • 11.4.7.5.6 South Africa Product Analytics Market by End User
    • 11.4.7.6 Nigeria Product Analytics Market
      • 11.4.7.6.1 Nigeria Product Analytics Market by Mode
      • 11.4.7.6.2 Nigeria Product Analytics Market by Component
      • 11.4.7.6.3 Nigeria Product Analytics Market by Deployment
      • 11.4.7.6.4 Nigeria Product Analytics Market by Application
      • 11.4.7.6.5 Nigeria Product Analytics Market by Enterprise Size
      • 11.4.7.6.6 Nigeria Product Analytics Market by End User
    • 11.4.7.7 Rest of LAMEA Product Analytics Market
      • 11.4.7.7.1 Rest of LAMEA Product Analytics Market by Mode
      • 11.4.7.7.2 Rest of LAMEA Product Analytics Market by Component
      • 11.4.7.7.3 Rest of LAMEA Product Analytics Market by Deployment
      • 11.4.7.7.4 Rest of LAMEA Product Analytics Market by Application
      • 11.4.7.7.5 Rest of LAMEA Product Analytics Market by Enterprise Size
      • 11.4.7.7.6 Rest of LAMEA Product Analytics Market by End User

Chapter 12. Company Profiles

• 12.1 IBM Corporation
  • 12.1.1 Company Overview
  • 12.1.2 Financial Analysis
  • 12.1.3 Regional & Segmental Analysis
  • 12.1.4 Research & Development Expenses
  • 12.1.5 Recent strategies and developments:
    • 12.1.5.1 Partnerships, Collaborations, and Agreements:
    • 12.1.5.2 Product Launches and Product Expansions:
  • 12.1.6 SWOT Analysis
• 12.2 Oracle Corporation
  • 12.2.1 Company Overview
  • 12.2.2 Financial Analysis
  • 12.2.3 Segmental and Regional Analysis
  • 12.2.4 Research & Development Expense
  • 12.2.5 Recent strategies and developments:
    • 12.2.5.1 Partnerships, Collaborations, and Agreements:
    • 12.2.5.2 Product Launches and Product Expansions:
  • 12.2.6 SWOT Analysis
• 12.3 Google LLC (Alphabet Inc.)
  • 12.3.1 Company Overview
  • 12.3.2 Financial Analysis
  • 12.3.3 Segmental and Regional Analysis
  • 12.3.4 Research & Development Expenses
  • 12.3.5 Recent strategies and developments:
    • 12.3.5.1 Partnerships, Collaborations, and Agreements:
    • 12.3.5.2 Product Launches and Product Expansions:
  • 12.3.6 SWOT Analysis
• 12.4 Salesforce, Inc.
  • 12.4.1 Company Overview
  • 12.4.2 Financial Analysis
  • 12.4.3 Regional Analysis
  • 12.4.4 Research & Development Expenses
  • 12.4.5 Recent strategies and developments:
    • 12.4.5.1 Partnerships, Collaborations, and Agreements:
  • 12.4.6 SWOT Analysis
• 12.5 Adobe, Inc.
  • 12.5.1 Company Overview
  • 12.5.2 Financial Analysis
  • 12.5.3 Segmental and Regional Analysis
  • 12.5.4 Research & Development Expense
  • 12.5.5 Recent strategies and developments:
    • 12.5.5.1 Partnerships, Collaborations, and Agreements:
  • 12.5.6 SWOT Analysis
• 12.6 Medallia Inc.
  • 12.6.1 Company Overview
  • 12.6.2 Recent strategies and developments:
    • 12.6.2.1 Acquisition and Mergers:
• 12.7 Accenture PLC
  • 12.7.1 Company Overview
  • 12.7.2 Financial Analysis
  • 12.7.3 Regional Analysis
  • 12.7.4 Research & Development Expenses
  • 12.7.5 Recent strategies and developments:
    • 12.7.5.1 Acquisition and Mergers:
  • 12.7.6 SWOT Analysis
• 12.8 Teradata Corporation
  • 12.8.1 Company Overview
  • 12.8.2 Financial Analysis
  • 12.8.3 Regional Analysis
  • 12.8.4 Research & Development Expenses
  • 12.8.5 Recent strategies and developments:
    • 12.8.5.1 Acquisition and Mergers:
  • 12.8.6 SWOT Analysis
• 12.9 SAS Institute, Inc.
  • 12.9.1 Company Overview
  • 12.9.2 SWOT Analysis
• 12.10. QlikTech International AB (Talend, Inc.)
  • 12.10.1 Company Overview
  • 12.10.2 SWOT Analysis

Chapter 13. Winning Imperatives of Product Analytics Market