세계의 증강현실 포장 시장 규모, 점유율, 동향 분석 : 최종 용도별, 지역별 전망 및 예측(2024-2031년)

The Global Augmented Reality Packaging Market size is expected to reach $513.15 million by 2031, rising at a market growth of 6.0% CAGR during the forecast period.

AR packaging in this segment enhances the shopping experience by allowing consumers to visualize product applications, ingredient details, and brand storytelling through interactive elements. Many cosmetic brands leverage AR technology to offer virtual try-ons and personalized product recommendations, improving customer engagement and purchase confidence. Hence, the personal care & cosmetics segment held 1/4th revenue share in the market in 2023. The increasing demand for innovative and interactive beauty product packaging has driven the growth of AR adoption in the personal care & cosmetics industry.

AR packaging aligns with the preferences of younger demographics, including Gen Z and millennials, who value interactive and tech-driven shopping experiences. By integrating AR into packaging, brands can create a unique selling point that appeals to digital-native consumers, ultimately driving sales and enhancing brand loyalty in an increasingly competitive market. Additionally, AR packaging helps brands build stronger emotional connections with their audience. Companies can create meaningful consumer experiences beyond physical products by integrating storytelling elements into packaging. This strategy is particularly effective in industries where emotional engagement drives purchasing decisions, such as the baby care, pet food, and wellness sectors. Hence, increasing brand differentiation strategies in competitive markets propel growth.

However, integrating AR packaging into supply chains can be complex and costly. Companies must work with AR developers, printing partners, and digital marketing teams to ensure seamless execution. This level of collaboration requires substantial resources and planning, which may deter businesses from investing in AR packaging despite its potential to enhance consumer engagement. In conclusion, high initial investment and implementation costs for augmented reality packaging solutions hinder the market's growth.

End Use Outlook

Based on end use, the market is characterized into food & beverages, healthcare & pharmaceuticals, personal care & cosmetics, and others. The food and beverages segment garnered 36% revenue share in the market in 2023. The integration of AR technology in food and beverage packaging enhances consumer engagement by providing interactive product information, digital storytelling, and immersive brand experiences. Brands use AR-enabled packaging for marketing campaigns, nutritional information displays, and gamification, which helps attract and retain customers. The growing demand for smart packaging solutions, coupled with increasing consumer preference for transparency and interactive experiences, has fuelled the adoption of AR packaging in this segment.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 36% revenue share in the market in 2023. The region's strong presence of leading brands across industries such as food & beverages, healthcare, and cosmetics has driven the adoption of AR packaging solutions. Companies leverage AR to enhance consumer engagement, provide interactive product information, and create immersive brand experiences. Additionally, the growing trend of smart packaging, high smartphone penetration, and advanced technological infrastructure have further propelled market growth in North America.

List of Key Companies Profiled

• Vossle
• SmartTek Solutions.LLC
• Zappar Ltd.
• FlippAR
• THIMM Group GmbH + Co. KG
• BrandXR
• PlugXR
• The Procter & Gamble Company

Global Augmented Reality Packaging Market Report Segmentation

By End Use

• Food & Beverages
• Healthcare & Pharmaceuticals
• Personal Care & Cosmetics
• Other End Use

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Augmented Reality Packaging Market, by End Use
  • 1.4.2 Global Augmented Reality Packaging Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Augmented Reality Packaging Market by End Use

• 4.1 Global Food & Beverages Market by Region
• 4.2 Global Healthcare & Pharmaceuticals Market by Region
• 4.3 Global Personal Care & Cosmetics Market by Region
• 4.4 Global Other End Use Market by Region

Chapter 5. Global Augmented Reality Packaging Market by Region

• 5.1 North America Augmented Reality Packaging Market
  • 5.1.1 North America Augmented Reality Packaging Market by End Use
    • 5.1.1.1 North America Food & Beverages Market by Country
    • 5.1.1.2 North America Healthcare & Pharmaceuticals Market by Country
    • 5.1.1.3 North America Personal Care & Cosmetics Market by Country
    • 5.1.1.4 North America Other End Use Market by Country
  • 5.1.2 North America Augmented Reality Packaging Market by Country
    • 5.1.2.1 US Augmented Reality Packaging Market
      • 5.1.2.1.1 US Augmented Reality Packaging Market by End Use
    • 5.1.2.2 Canada Augmented Reality Packaging Market
      • 5.1.2.2.1 Canada Augmented Reality Packaging Market by End Use
    • 5.1.2.3 Mexico Augmented Reality Packaging Market
      • 5.1.2.3.1 Mexico Augmented Reality Packaging Market by End Use
    • 5.1.2.4 Rest of North America Augmented Reality Packaging Market
      • 5.1.2.4.1 Rest of North America Augmented Reality Packaging Market by End Use
• 5.2 Europe Augmented Reality Packaging Market
  • 5.2.1 Europe Augmented Reality Packaging Market by End Use
    • 5.2.1.1 Europe Food & Beverages Market by Country
    • 5.2.1.2 Europe Healthcare & Pharmaceuticals Market by Country
    • 5.2.1.3 Europe Personal Care & Cosmetics Market by Country
    • 5.2.1.4 Europe Other End Use Market by Country
  • 5.2.2 Europe Augmented Reality Packaging Market by Country
    • 5.2.2.1 Germany Augmented Reality Packaging Market
      • 5.2.2.1.1 Germany Augmented Reality Packaging Market by End Use
    • 5.2.2.2 UK Augmented Reality Packaging Market
      • 5.2.2.2.1 UK Augmented Reality Packaging Market by End Use
    • 5.2.2.3 France Augmented Reality Packaging Market
      • 5.2.2.3.1 France Augmented Reality Packaging Market by End Use
    • 5.2.2.4 Russia Augmented Reality Packaging Market
      • 5.2.2.4.1 Russia Augmented Reality Packaging Market by End Use
    • 5.2.2.5 Spain Augmented Reality Packaging Market
      • 5.2.2.5.1 Spain Augmented Reality Packaging Market by End Use
    • 5.2.2.6 Italy Augmented Reality Packaging Market
      • 5.2.2.6.1 Italy Augmented Reality Packaging Market by End Use
    • 5.2.2.7 Rest of Europe Augmented Reality Packaging Market
      • 5.2.2.7.1 Rest of Europe Augmented Reality Packaging Market by End Use
• 5.3 Asia Pacific Augmented Reality Packaging Market
  • 5.3.1 Asia Pacific Augmented Reality Packaging Market by End Use
    • 5.3.1.1 Asia Pacific Food & Beverages Market by Country
    • 5.3.1.2 Asia Pacific Healthcare & Pharmaceuticals Market by Country
    • 5.3.1.3 Asia Pacific Personal Care & Cosmetics Market by Country
    • 5.3.1.4 Asia Pacific Other End Use Market by Country
  • 5.3.2 Asia Pacific Augmented Reality Packaging Market by Country
    • 5.3.2.1 China Augmented Reality Packaging Market
      • 5.3.2.1.1 China Augmented Reality Packaging Market by End Use
    • 5.3.2.2 Japan Augmented Reality Packaging Market
      • 5.3.2.2.1 Japan Augmented Reality Packaging Market by End Use
    • 5.3.2.3 India Augmented Reality Packaging Market
      • 5.3.2.3.1 India Augmented Reality Packaging Market by End Use
    • 5.3.2.4 South Korea Augmented Reality Packaging Market
      • 5.3.2.4.1 South Korea Augmented Reality Packaging Market by End Use
    • 5.3.2.5 Singapore Augmented Reality Packaging Market
      • 5.3.2.5.1 Singapore Augmented Reality Packaging Market by End Use
    • 5.3.2.6 Malaysia Augmented Reality Packaging Market
      • 5.3.2.6.1 Malaysia Augmented Reality Packaging Market by End Use
    • 5.3.2.7 Rest of Asia Pacific Augmented Reality Packaging Market
      • 5.3.2.7.1 Rest of Asia Pacific Augmented Reality Packaging Market by End Use
• 5.4 LAMEA Augmented Reality Packaging Market
  • 5.4.1 LAMEA Augmented Reality Packaging Market by End Use
    • 5.4.1.1 LAMEA Food & Beverages Market by Country
    • 5.4.1.2 LAMEA Healthcare & Pharmaceuticals Market by Country
    • 5.4.1.3 LAMEA Personal Care & Cosmetics Market by Country
    • 5.4.1.4 LAMEA Other End Use Market by Country
  • 5.4.2 LAMEA Augmented Reality Packaging Market by Country
    • 5.4.2.1 Brazil Augmented Reality Packaging Market
      • 5.4.2.1.1 Brazil Augmented Reality Packaging Market by End Use
    • 5.4.2.2 Argentina Augmented Reality Packaging Market
      • 5.4.2.2.1 Argentina Augmented Reality Packaging Market by End Use
    • 5.4.2.3 UAE Augmented Reality Packaging Market
      • 5.4.2.3.1 UAE Augmented Reality Packaging Market by End Use
    • 5.4.2.4 Saudi Arabia Augmented Reality Packaging Market
      • 5.4.2.4.1 Saudi Arabia Augmented Reality Packaging Market by End Use
    • 5.4.2.5 South Africa Augmented Reality Packaging Market
      • 5.4.2.5.1 South Africa Augmented Reality Packaging Market by End Use
    • 5.4.2.6 Nigeria Augmented Reality Packaging Market
      • 5.4.2.6.1 Nigeria Augmented Reality Packaging Market by End Use
    • 5.4.2.7 Rest of LAMEA Augmented Reality Packaging Market
      • 5.4.2.7.1 Rest of LAMEA Augmented Reality Packaging Market by End Use

Chapter 6. Company Profiles

• 6.1 Vossle
  • 6.1.1 Company Overview
• 6.2 SmartTek Solutions.LLC
  • 6.2.1 Company Overview
• 6.3 Zappar Ltd.
  • 6.3.1 Company Overview
• 6.4 FlippAR
  • 6.4.1 Company Overview
• 6.5 THIMM Group GmbH + Co. KG
  • 6.5.1 Company Overview
• 6.6 BrandXR
  • 6.6.1 Company Overview
• 6.7 PlugXR
  • 6.7.1 Company Overview
• 6.8 The Procter & Gamble Company
  • 6.8.1 Company Overview
  • 6.8.2 Financial Analysis
  • 6.8.3 Segmental and Regional Analysis
  • 6.8.4 SWOT Analysis

Chapter 7. Winning Imperatives of Augmented Reality Packaging Market