세계의 위치 분석 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 로케이션 유형별, 전개별, 업계별, 업계별, 지역별 전망 및 예측(2024-2031년)

The Global Location Analytics Market size is expected to reach $52.81 billion by 2031, rising at a market growth of 14.1% CAGR during the forecast period.

The North America segment garnered 35% revenue share in the market in 2023. The widespread adoption of AI-powered geospatial intelligence, IoT-based tracking, and real-time location analytics across transportation, retail, BFSI, and defense industries drives the North America segment. The region's strong technological infrastructure, government investments in smart city initiatives, and rapid advancements in autonomous vehicle deployment have further fueled the demand for location intelligence solutions.

The rapid expansion of Internet of Things (IoT) technology and connected devices has led to an unprecedented surge in location-based data generation. More than 13 billion IoT devices were in use in 2022, according to the World Bank's Digital Progress and Trends Report 2023. These devices are expected to experience a more than twofold increase in popularity between 2023 and 2028, primarily due to the real-time connectivity of 5G technology. IoT-enabled devices, including GPS trackers, smart sensors, wearables, and industrial IoT (IIoT) systems, continuously collect and transmit geospatial information in real-time. Therefore, the ongoing implementation of IoT in location analytics will be instrumental in the promotion of data-driven innovation, the enhancement of efficiency, and the improvement of consumer experiences in the years ahead.

Additionally, Consumers now expect real-time and highly accurate location data for various activities, from ordering food and hailing a cab to finding nearby businesses and navigating unfamiliar areas. The increasing demand for precise geospatial intelligence has prompted businesses to incorporate sophisticated LBS solutions into their digital platforms in order to improve operational efficiency and customer experience. Retail, transportation, and hospitality industries are at the forefront of adopting location-based services to drive engagement and optimize service delivery. Thus, the increasing demand for LBS will drive the growth of the location analytics market.

However, In order to responsibly collect and manage user data, governments and regulatory entities worldwide have implemented stringent legislation. Frameworks like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose stringent conditions on businesses handling geolocation data. Organizations must obtain explicit user consent before collecting location information, ensure secure data storage, and allow users to opt out of tracking when requested. Hence, these factors may impede the expansion of the market.

Component Outlook

Based on component, the market is bifurcated into solution and services. The services segment recorded 33% revenue share in the market in 2023. Many companies, particularly small and medium-sized enterprises (SMEs), lack the in-house technical expertise to implement geospatial intelligence solutions effectively, leading them to rely on professional service providers for deployment, customization, and troubleshooting.

Location Type Outlook

On the basis of location type, the market is classified into indoor and outdoor. The indoor segment witnessed 37% revenue share in the market in 2023. The adoption of indoor positioning systems (IPS), Wi-Fi-based tracking, RFID, and AI-driven spatial analytics has enabled businesses to enhance security, operational efficiency, and user experience. In retail, beacon technology and AI-powered analytics help optimize store layouts, foot traffic flow, and personalized marketing strategies, improving overall sales and engagement.

Deployment Outlook

By deployment, the market is divided into on-premises and cloud. The cloud segment garnered 44% revenue share in the market in 2023. Businesses are increasingly seeking AI-powered, scalable, and cost-effective location analytics solutions that facilitate the efficient processing of real-time geospatial data. This demand is the primary driver of the cloud segment. The adoption of IoT, 5G, and edge computing has significantly enhanced cloud-based analytics, making it the preferred choice for industries requiring remote accessibility, automated software updates, and seamless integration with big data platforms.

Industry Vertical Outlook

On the basis of industry vertical, the market is classified into retail, healthcare, transportation & logistics, BFSI, IT & telecommunications, manufacturing, and others. The transportation & logistics segment procured 16% revenue share in the market in 2023. The increasing demand for real-time fleet tracking, route optimization, and supply chain visibility across industries such as shipping, freight management, ride-hailing, and last-mile delivery services drives the transportation & logistics segment. Businesses rely on AI-powered geospatial analytics, GPS tracking, and predictive logistics solutions to enhance efficiency, reduce operational costs, and improve delivery timelines.

Application Outlook

Based on application, the market is segmented into risk assessment & mitigation, customer experience management, sales & marketing optimization, supply chain management, disaster & emergency response management, and others. The sales & marketing optimization segment recorded 15% revenue share in the market in 2023. The segment is expanding due to the growing demand for data-driven marketing strategies, hyper-personalized advertising, and location-based consumer insights. Businesses leverage AI-powered geospatial analytics, geofencing, and real-time location tracking to understand customer movement patterns, foot traffic trends, and purchasing behavior.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 29% revenue share in the market in 2023. Governments and enterprises in China, India, Japan, and South Korea invest heavily in real-time GPS tracking, AI-driven logistics solutions, and geospatial intelligence for urban planning and infrastructure development. The booming retail and telecommunications sectors and the rise of IoT-enabled smart devices and AI-powered customer analytics have further accelerated the demand for location-based analytics technologies across the region, making it a key growth market.

Recent Strategies Deployed in the Market

• Jan-2025: Esri, Inc. partnered with TomTom N.V., a Dutch location technology company, to integrate TomTom's global map and traffic data into ArcGIS, Esri's geospatial platform. This collaboration enhances location analytics for applications such as infrastructure maintenance, traffic flow analysis, and retail site optimization. The partnership aims to provide businesses and governments with advanced location-based insights, supporting better decision-making across various sectors, including transportation and urban planning.
• Oct-2024: Google LLC came into partnership with Bentley Systems, an infrastructure engineering software provider, to integrate high-quality 2D and 3D geospatial data into Bentley's infrastructure engineering software. The partnership leverages Google Maps Platform's Photorealistic 3D Tiles to enhance digital twin solutions, providing real-world geospatial context for infrastructure design and asset management. This initiative strengthens urban planning and sustainability efforts by improving AI-driven analytics and immersive 3D experiences in engineering workflows.
• Sep-2024: Google LLC partnered with Oriient, a provider of indoor location services, to enhance in-store navigation and customer journey analytics for retail. This partnership enables retailers to access product locators, optimized shopping routes, and foot traffic analytics via Google Cloud Marketplace. Oriient's magnetic field-based indoor mapping technology integrates with Google Cloud's analytics, offering hyper-accurate location services at scale. The partnership aims to digitize the in-store experience, providing retailers with real-time spatial insights to optimize operations and marketing strategies.
• Oct-2021: Google LLC formed a partnership with CARTO, a spatial analytics platform provider, to enhance sustainability initiatives using geospatial analytics. The partnership integrates over 50 petabytes of satellite imagery, demographics, and mobility data through Google's BigQuery, machine learning, and Earth Engine. This initiative enables public and private sector organizations to make data-driven decisions in climate change efforts, improving environmental impact analysis and sustainability strategies.
• Jan-2021: Esri, Inc. launched ArcGIS Platform, a geospatial platform-as-a-service (PaaS), to help developers integrate location intelligence into apps and business systems. The platform provides direct access to Esri's mapping tools and services via various APIs. Companies like Salesforce, a cloud-based CRM provider, and Airspace Link, a drone management solutions firm, are leveraging ArcGIS Platform for enhanced geospatial capabilities. The initiative aims to accelerate app development, optimize geospatial analysis, and improve real-time business data integration.

List of Key Companies Profiled

• IBM Corporation
• SAP SE
• Microsoft Corporation
• Oracle Corporation
• SAS Institute, Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Company
• Cisco Systems, Inc.
• Esri, Inc.
• Zebra Technologies Corporation

Global Location Analytics Market Report Segmentation

By Component

• Solution
  • Reporting & Visualization
  • Thematic Mapping & Spatial Analysis
  • Geocoding & Reverse Geocoding
  • Data Integration & ETL
  • Other Solution Type
• Services
  • Consulting
  • Implementation
  • Support & Maintenance

By Location Type

• Outdoor
• Indoor

By Deployment

• On-Premises
• Cloud

By Industry Vertical

• Retail
• Healthcare
• Transportation & Logistics
• BFSI
• IT & Telecommunications
• Manufacturing
• Other Industry Vertical

By Application

• Risk Assessment & Mitigation
• Customer Experience Management
• Sales & Marketing Optimization
• Supply Chain Management
• Disaster & Emergency Response Management
• Other Application

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Location Analytics Market, by Component
  • 1.4.2 Global Location Analytics Market, by Location Type
  • 1.4.3 Global Location Analytics Market, by Deployment
  • 1.4.4 Global Location Analytics Market, by Industry Vertical
  • 1.4.5 Global Location Analytics Market, by Application
  • 1.4.6 Global Location Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Market Share Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Strategies Deployed in Location Analytics Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Location Analytics Market by Component

• 5.1 Global Solution Market by Region
• 5.2 Global Location Analytics Market by Solution Type
  • 5.2.1 Global Reporting & Visualization Market by Region
  • 5.2.2 Global Thematic Mapping & Spatial Analysis Market by Region
  • 5.2.3 Global Geocoding & Reverse Geocoding Market by Region
  • 5.2.4 Global Data Integration & ETL Market by Region
  • 5.2.5 Global Other Solution Type Market by Region
• 5.3 Global Services Market by Region
• 5.4 Global Location Analytics Market by Services Type
  • 5.4.1 Global Consulting Market by Region
  • 5.4.2 Global Implementation Market by Region
  • 5.4.3 Global Support & Maintenance Market by Region

Chapter 6. Global Location Analytics Market by Location Type

• 6.1 Global Outdoor Market by Region
• 6.2 Global Indoor Market by Region

Chapter 7. Global Location Analytics Market by Deployment

• 7.1 Global On-Premises Market by Region
• 7.2 Global Cloud Market by Region

Chapter 8. Global Location Analytics Market by Industry Vertical

• 8.1 Global Retail Market by Region
• 8.2 Global Healthcare Market by Region
• 8.3 Global Transportation & Logistics Market by Region
• 8.4 Global BFSI Market by Region
• 8.5 Global IT & Telecommunications Market by Region
• 8.6 Global Manufacturing Market by Region
• 8.7 Global Other Industry Vertical Market by Region

Chapter 9. Global Location Analytics Market by Application

• 9.1 Global Risk Assessment & Mitigation Market by Region
• 9.2 Global Customer Experience Management Market by Region
• 9.3 Global Sales & Marketing Optimization Market by Region
• 9.4 Global Supply Chain Management Market by Region
• 9.5 Global Disaster & Emergency Response Management Market by Region
• 9.6 Global Other Application Market by Region

Chapter 10. Global Location Analytics Market by Region

• 10.1 North America Location Analytics Market
  • 10.1.1 North America Location Analytics Market by Component
    • 10.1.1.1 North America Solution Market by Region
    • 10.1.1.2 North America Location Analytics Market by Solution Type
      • 10.1.1.2.1 North America Reporting & Visualization Market by Country
      • 10.1.1.2.2 North America Thematic Mapping & Spatial Analysis Market by Country
      • 10.1.1.2.3 North America Geocoding & Reverse Geocoding Market by Country
      • 10.1.1.2.4 North America Data Integration & ETL Market by Country
      • 10.1.1.2.5 North America Other Solution Type Market by Country
    • 10.1.1.3 North America Services Market by Region
    • 10.1.1.4 North America Location Analytics Market by Services Type
      • 10.1.1.4.1 North America Consulting Market by Country
      • 10.1.1.4.2 North America Implementation Market by Country
      • 10.1.1.4.3 North America Support & Maintenance Market by Country
  • 10.1.2 North America Location Analytics Market by Location Type
    • 10.1.2.1 North America Outdoor Market by Region
    • 10.1.2.2 North America Indoor Market by Region
  • 10.1.3 North America Location Analytics Market by Deployment
    • 10.1.3.1 North America On-Premises Market by Country
    • 10.1.3.2 North America Cloud Market by Country
  • 10.1.4 North America Location Analytics Market by Industry Vertical
    • 10.1.4.1 North America Retail Market by Country
    • 10.1.4.2 North America Healthcare Market by Country
    • 10.1.4.3 North America Transportation & Logistics Market by Country
    • 10.1.4.4 North America BFSI Market by Country
    • 10.1.4.5 North America IT & Telecommunications Market by Country
    • 10.1.4.6 North America Manufacturing Market by Country
    • 10.1.4.7 North America Other Industry Vertical Market by Country
  • 10.1.5 North America Location Analytics Market by Application
    • 10.1.5.1 North America Risk Assessment & Mitigation Market by Country
    • 10.1.5.2 North America Customer Experience Management Market by Country
    • 10.1.5.3 North America Sales & Marketing Optimization Market by Country
    • 10.1.5.4 North America Supply Chain Management Market by Country
    • 10.1.5.5 North America Disaster & Emergency Response Management Market by Country
    • 10.1.5.6 North America Other Application Market by Country
  • 10.1.6 North America Location Analytics Market by Country
    • 10.1.6.1 US Location Analytics Market
      • 10.1.6.1.1 US Location Analytics Market by Component
        • 10.1.6.1.1.1 US Location Analytics Market by Solution Type
        • 10.1.6.1.1.2 US Location Analytics Market by Services Type
      • 10.1.6.1.2 US Location Analytics Market by Location Type
      • 10.1.6.1.3 US Location Analytics Market by Deployment
      • 10.1.6.1.4 US Location Analytics Market by Industry Vertical
      • 10.1.6.1.5 US Location Analytics Market by Application
    • 10.1.6.2 Canada Location Analytics Market
      • 10.1.6.2.1 Canada Location Analytics Market by Component
        • 10.1.6.2.1.1 Canada Location Analytics Market by Solution Type
        • 10.1.6.2.1.2 Canada Location Analytics Market by Services Type
      • 10.1.6.2.2 Canada Location Analytics Market by Location Type
      • 10.1.6.2.3 Canada Location Analytics Market by Deployment
      • 10.1.6.2.4 Canada Location Analytics Market by Industry Vertical
      • 10.1.6.2.5 Canada Location Analytics Market by Application
    • 10.1.6.3 Mexico Location Analytics Market
      • 10.1.6.3.1 Mexico Location Analytics Market by Component
        • 10.1.6.3.1.1 Mexico Location Analytics Market by Solution Type
        • 10.1.6.3.1.2 Mexico Location Analytics Market by Services Type
      • 10.1.6.3.2 Mexico Location Analytics Market by Location Type
      • 10.1.6.3.3 Mexico Location Analytics Market by Deployment
      • 10.1.6.3.4 Mexico Location Analytics Market by Industry Vertical
      • 10.1.6.3.5 Mexico Location Analytics Market by Application
    • 10.1.6.4 Rest of North America Location Analytics Market
      • 10.1.6.4.1 Rest of North America Location Analytics Market by Component
        • 10.1.6.4.1.1 Rest of North America Location Analytics Market by Solution Type
        • 10.1.6.4.1.2 Rest of North America Location Analytics Market by Services Type
      • 10.1.6.4.2 Rest of North America Location Analytics Market by Location Type
      • 10.1.6.4.3 Rest of North America Location Analytics Market by Deployment
      • 10.1.6.4.4 Rest of North America Location Analytics Market by Industry Vertical
      • 10.1.6.4.5 Rest of North America Location Analytics Market by Application
• 10.2 Europe Location Analytics Market
  • 10.2.1 Europe Location Analytics Market by Component
    • 10.2.1.1 Europe Solution Market by Country
    • 10.2.1.2 Europe Location Analytics Market by Solution Type
      • 10.2.1.2.1 Europe Reporting & Visualization Market by Country
      • 10.2.1.2.2 Europe Thematic Mapping & Spatial Analysis Market by Country
      • 10.2.1.2.3 Europe Geocoding & Reverse Geocoding Market by Country
      • 10.2.1.2.4 Europe Data Integration & ETL Market by Country
      • 10.2.1.2.5 Europe Other Solution Type Market by Country
    • 10.2.1.3 Europe Services Market by Country
    • 10.2.1.4 Europe Location Analytics Market by Services Type
      • 10.2.1.4.1 Europe Consulting Market by Country
      • 10.2.1.4.2 Europe Implementation Market by Country
      • 10.2.1.4.3 Europe Support & Maintenance Market by Country
  • 10.2.2 Europe Location Analytics Market by Location Type
    • 10.2.2.1 Europe Outdoor Market by Country
    • 10.2.2.2 Europe Indoor Market by Country
  • 10.2.3 Europe Location Analytics Market by Deployment
    • 10.2.3.1 Europe On-Premises Market by Country
    • 10.2.3.2 Europe Cloud Market by Country
  • 10.2.4 Europe Location Analytics Market by Industry Vertical
    • 10.2.4.1 Europe Retail Market by Country
    • 10.2.4.2 Europe Healthcare Market by Country
    • 10.2.4.3 Europe Transportation & Logistics Market by Country
    • 10.2.4.4 Europe BFSI Market by Country
    • 10.2.4.5 Europe IT & Telecommunications Market by Country
    • 10.2.4.6 Europe Manufacturing Market by Country
    • 10.2.4.7 Europe Other Industry Vertical Market by Country
  • 10.2.5 Europe Location Analytics Market by Application
    • 10.2.5.1 Europe Risk Assessment & Mitigation Market by Country
    • 10.2.5.2 Europe Customer Experience Management Market by Country
    • 10.2.5.3 Europe Sales & Marketing Optimization Market by Country
    • 10.2.5.4 Europe Supply Chain Management Market by Country
    • 10.2.5.5 Europe Disaster & Emergency Response Management Market by Country
    • 10.2.5.6 Europe Other Application Market by Country
  • 10.2.6 Europe Location Analytics Market by Country
    • 10.2.6.1 Germany Location Analytics Market
      • 10.2.6.1.1 Germany Location Analytics Market by Component
        • 10.2.6.1.1.1 Germany Location Analytics Market by Solution Type
        • 10.2.6.1.1.2 Germany Location Analytics Market by Services Type
      • 10.2.6.1.2 Germany Location Analytics Market by Location Type
      • 10.2.6.1.3 Germany Location Analytics Market by Deployment
      • 10.2.6.1.4 Germany Location Analytics Market by Industry Vertical
      • 10.2.6.1.5 Germany Location Analytics Market by Application
    • 10.2.6.2 UK Location Analytics Market
      • 10.2.6.2.1 UK Location Analytics Market by Component
        • 10.2.6.2.1.1 UK Location Analytics Market by Solution Type
        • 10.2.6.2.1.2 UK Location Analytics Market by Services Type
      • 10.2.6.2.2 UK Location Analytics Market by Location Type
      • 10.2.6.2.3 UK Location Analytics Market by Deployment
      • 10.2.6.2.4 UK Location Analytics Market by Industry Vertical
      • 10.2.6.2.5 UK Location Analytics Market by Application
    • 10.2.6.3 France Location Analytics Market
      • 10.2.6.3.1 France Location Analytics Market by Component
        • 10.2.6.3.1.1 France Location Analytics Market by Solution Type
        • 10.2.6.3.1.2 France Location Analytics Market by Services Type
      • 10.2.6.3.2 France Location Analytics Market by Location Type
      • 10.2.6.3.3 France Location Analytics Market by Deployment
      • 10.2.6.3.4 France Location Analytics Market by Industry Vertical
      • 10.2.6.3.5 France Location Analytics Market by Application
    • 10.2.6.4 Russia Location Analytics Market
      • 10.2.6.4.1 Russia Location Analytics Market by Component
        • 10.2.6.4.1.1 Russia Location Analytics Market by Solution Type
        • 10.2.6.4.1.2 Russia Location Analytics Market by Services Type
      • 10.2.6.4.2 Russia Location Analytics Market by Location Type
      • 10.2.6.4.3 Russia Location Analytics Market by Deployment
      • 10.2.6.4.4 Russia Location Analytics Market by Industry Vertical
      • 10.2.6.4.5 Russia Location Analytics Market by Application
    • 10.2.6.5 Spain Location Analytics Market
      • 10.2.6.5.1 Spain Location Analytics Market by Component
        • 10.2.6.5.1.1 Spain Location Analytics Market by Solution Type
        • 10.2.6.5.1.2 Spain Location Analytics Market by Services Type
      • 10.2.6.5.2 Spain Location Analytics Market by Location Type
      • 10.2.6.5.3 Spain Location Analytics Market by Deployment
      • 10.2.6.5.4 Spain Location Analytics Market by Industry Vertical
      • 10.2.6.5.5 Spain Location Analytics Market by Application
    • 10.2.6.6 Italy Location Analytics Market
      • 10.2.6.6.1 Italy Location Analytics Market by Component
        • 10.2.6.6.1.1 Italy Location Analytics Market by Solution Type
        • 10.2.6.6.1.2 Italy Location Analytics Market by Services Type
      • 10.2.6.6.2 Italy Location Analytics Market by Location Type
      • 10.2.6.6.3 Italy Location Analytics Market by Deployment
      • 10.2.6.6.4 Italy Location Analytics Market by Industry Vertical
      • 10.2.6.6.5 Italy Location Analytics Market by Application
    • 10.2.6.7 Rest of Europe Location Analytics Market
      • 10.2.6.7.1 Rest of Europe Location Analytics Market by Component
        • 10.2.6.7.1.1 Rest of Europe Location Analytics Market by Solution Type
        • 10.2.6.7.1.2 Rest of Europe Location Analytics Market by Services Type
      • 10.2.6.7.2 Rest of Europe Location Analytics Market by Location Type
      • 10.2.6.7.3 Rest of Europe Location Analytics Market by Deployment
      • 10.2.6.7.4 Rest of Europe Location Analytics Market by Industry Vertical
      • 10.2.6.7.5 Rest of Europe Location Analytics Market by Application
• 10.3 Asia Pacific Location Analytics Market
  • 10.3.1 Asia Pacific Location Analytics Market by Component
    • 10.3.1.1 Asia Pacific Solution Market by Country
    • 10.3.1.2 Asia Pacific Location Analytics Market by Solution Type
      • 10.3.1.2.1 Asia Pacific Reporting & Visualization Market by Country
      • 10.3.1.2.2 Asia Pacific Thematic Mapping & Spatial Analysis Market by Country
      • 10.3.1.2.3 Asia Pacific Geocoding & Reverse Geocoding Market by Country
      • 10.3.1.2.4 Asia Pacific Data Integration & ETL Market by Country
      • 10.3.1.2.5 Asia Pacific Other Solution Type Market by Country
    • 10.3.1.3 Asia Pacific Services Market by Country
    • 10.3.1.4 Asia Pacific Location Analytics Market by Services Type
      • 10.3.1.4.1 Asia Pacific Consulting Market by Country
      • 10.3.1.4.2 Asia Pacific Implementation Market by Country
      • 10.3.1.4.3 Asia Pacific Support & Maintenance Market by Country
  • 10.3.2 Asia Pacific Location Analytics Market by Location Type
    • 10.3.2.1 Asia Pacific Outdoor Market by Country
    • 10.3.2.2 Asia Pacific Indoor Market by Country
  • 10.3.3 Asia Pacific Location Analytics Market by Deployment
    • 10.3.3.1 Asia Pacific On-Premises Market by Country
    • 10.3.3.2 Asia Pacific Cloud Market by Country
  • 10.3.4 Asia Pacific Location Analytics Market by Industry Vertical
    • 10.3.4.1 Asia Pacific Retail Market by Country
    • 10.3.4.2 Asia Pacific Healthcare Market by Country
    • 10.3.4.3 Asia Pacific Transportation & Logistics Market by Country
    • 10.3.4.4 Asia Pacific BFSI Market by Country
    • 10.3.4.5 Asia Pacific IT & Telecommunications Market by Country
    • 10.3.4.6 Asia Pacific Manufacturing Market by Country
    • 10.3.4.7 Asia Pacific Other Industry Vertical Market by Country
  • 10.3.5 Asia Pacific Location Analytics Market by Application
    • 10.3.5.1 Asia Pacific Risk Assessment & Mitigation Market by Country
    • 10.3.5.2 Asia Pacific Customer Experience Management Market by Country
    • 10.3.5.3 Asia Pacific Sales & Marketing Optimization Market by Country
    • 10.3.5.4 Asia Pacific Supply Chain Management Market by Country
    • 10.3.5.5 Asia Pacific Disaster & Emergency Response Management Market by Country
    • 10.3.5.6 Asia Pacific Other Application Market by Country
  • 10.3.6 Asia Pacific Location Analytics Market by Country
    • 10.3.6.1 China Location Analytics Market
      • 10.3.6.1.1 China Location Analytics Market by Component
        • 10.3.6.1.1.1 China Location Analytics Market by Solution Type
        • 10.3.6.1.1.2 China Location Analytics Market by Services Type
      • 10.3.6.1.2 China Location Analytics Market by Location Type
      • 10.3.6.1.3 China Location Analytics Market by Deployment
      • 10.3.6.1.4 China Location Analytics Market by Industry Vertical
      • 10.3.6.1.5 China Location Analytics Market by Application
    • 10.3.6.2 Japan Location Analytics Market
      • 10.3.6.2.1 Japan Location Analytics Market by Component
        • 10.3.6.2.1.1 Japan Location Analytics Market by Solution Type
        • 10.3.6.2.1.2 Japan Location Analytics Market by Services Type
      • 10.3.6.2.2 Japan Location Analytics Market by Location Type
      • 10.3.6.2.3 Japan Location Analytics Market by Deployment
      • 10.3.6.2.4 Japan Location Analytics Market by Industry Vertical
      • 10.3.6.2.5 Japan Location Analytics Market by Application
    • 10.3.6.3 India Location Analytics Market
      • 10.3.6.3.1 India Location Analytics Market by Component
        • 10.3.6.3.1.1 India Location Analytics Market by Solution Type
        • 10.3.6.3.1.2 India Location Analytics Market by Services Type
      • 10.3.6.3.2 India Location Analytics Market by Location Type
      • 10.3.6.3.3 India Location Analytics Market by Deployment
      • 10.3.6.3.4 India Location Analytics Market by Industry Vertical
      • 10.3.6.3.5 India Location Analytics Market by Application
    • 10.3.6.4 South Korea Location Analytics Market
      • 10.3.6.4.1 South Korea Location Analytics Market by Component
        • 10.3.6.4.1.1 South Korea Location Analytics Market by Solution Type
        • 10.3.6.4.1.2 South Korea Location Analytics Market by Services Type
      • 10.3.6.4.2 South Korea Location Analytics Market by Location Type
      • 10.3.6.4.3 South Korea Location Analytics Market by Deployment
      • 10.3.6.4.4 South Korea Location Analytics Market by Industry Vertical
      • 10.3.6.4.5 South Korea Location Analytics Market by Application
    • 10.3.6.5 Singapore Location Analytics Market
      • 10.3.6.5.1 Singapore Location Analytics Market by Component
        • 10.3.6.5.1.1 Singapore Location Analytics Market by Solution Type
        • 10.3.6.5.1.2 Singapore Location Analytics Market by Services Type
      • 10.3.6.5.2 Singapore Location Analytics Market by Location Type
      • 10.3.6.5.3 Singapore Location Analytics Market by Deployment
      • 10.3.6.5.4 Singapore Location Analytics Market by Industry Vertical
      • 10.3.6.5.5 Singapore Location Analytics Market by Application
    • 10.3.6.6 Malaysia Location Analytics Market
      • 10.3.6.6.1 Malaysia Location Analytics Market by Component
        • 10.3.6.6.1.1 Malaysia Location Analytics Market by Solution Type
        • 10.3.6.6.1.2 Malaysia Location Analytics Market by Services Type
      • 10.3.6.6.2 Malaysia Location Analytics Market by Location Type
      • 10.3.6.6.3 Malaysia Location Analytics Market by Deployment
      • 10.3.6.6.4 Malaysia Location Analytics Market by Industry Vertical
      • 10.3.6.6.5 Malaysia Location Analytics Market by Application
    • 10.3.6.7 Rest of Asia Pacific Location Analytics Market
      • 10.3.6.7.1 Rest of Asia Pacific Location Analytics Market by Component
        • 10.3.6.7.1.1 Rest of Asia Pacific Location Analytics Market by Solution Type
        • 10.3.6.7.1.2 Rest of Asia Pacific Location Analytics Market by Services Type
      • 10.3.6.7.2 Rest of Asia Pacific Location Analytics Market by Location Type
      • 10.3.6.7.3 Rest of Asia Pacific Location Analytics Market by Deployment
      • 10.3.6.7.4 Rest of Asia Pacific Location Analytics Market by Industry Vertical
      • 10.3.6.7.5 Rest of Asia Pacific Location Analytics Market by Application
• 10.4 LAMEA Location Analytics Market
  • 10.4.1 LAMEA Location Analytics Market by Component
    • 10.4.1.1 LAMEA Solution Market by Country
    • 10.4.1.2 LAMEA Location Analytics Market by Solution Type
      • 10.4.1.2.1 LAMEA Reporting & Visualization Market by Country
      • 10.4.1.2.2 LAMEA Thematic Mapping & Spatial Analysis Market by Country
      • 10.4.1.2.3 LAMEA Geocoding & Reverse Geocoding Market by Country
      • 10.4.1.2.4 LAMEA Data Integration & ETL Market by Country
      • 10.4.1.2.5 LAMEA Other Solution Type Market by Country
    • 10.4.1.3 LAMEA Services Market by Country
    • 10.4.1.4 LAMEA Location Analytics Market by Services Type
      • 10.4.1.4.1 LAMEA Consulting Market by Country
      • 10.4.1.4.2 LAMEA Implementation Market by Country
      • 10.4.1.4.3 LAMEA Support & Maintenance Market by Country
  • 10.4.2 LAMEA Location Analytics Market by Location Type
    • 10.4.2.1 LAMEA Outdoor Market by Country
    • 10.4.2.2 LAMEA Indoor Market by Country
  • 10.4.3 LAMEA Location Analytics Market by Deployment
    • 10.4.3.1 LAMEA On-Premises Market by Country
    • 10.4.3.2 LAMEA Cloud Market by Country
  • 10.4.4 LAMEA Location Analytics Market by Industry Vertical
    • 10.4.4.1 LAMEA Retail Market by Country
    • 10.4.4.2 LAMEA Healthcare Market by Country
    • 10.4.4.3 LAMEA Transportation & Logistics Market by Country
    • 10.4.4.4 LAMEA BFSI Market by Country
    • 10.4.4.5 LAMEA IT & Telecommunications Market by Country
    • 10.4.4.6 LAMEA Manufacturing Market by Country
    • 10.4.4.7 LAMEA Other Industry Vertical Market by Country
  • 10.4.5 LAMEA Location Analytics Market by Application
    • 10.4.5.1 LAMEA Risk Assessment & Mitigation Market by Country
    • 10.4.5.2 LAMEA Customer Experience Management Market by Country
    • 10.4.5.3 LAMEA Sales & Marketing Optimization Market by Country
    • 10.4.5.4 LAMEA Supply Chain Management Market by Country
    • 10.4.5.5 LAMEA Disaster & Emergency Response Management Market by Country
    • 10.4.5.6 LAMEA Other Application Market by Country
  • 10.4.6 LAMEA Location Analytics Market by Country
    • 10.4.6.1 Brazil Location Analytics Market
      • 10.4.6.1.1 Brazil Location Analytics Market by Component
        • 10.4.6.1.1.1 Brazil Location Analytics Market by Solution Type
        • 10.4.6.1.1.2 Brazil Location Analytics Market by Services Type
      • 10.4.6.1.2 Brazil Location Analytics Market by Location Type
      • 10.4.6.1.3 Brazil Location Analytics Market by Deployment
      • 10.4.6.1.4 Brazil Location Analytics Market by Industry Vertical
      • 10.4.6.1.5 Brazil Location Analytics Market by Application
    • 10.4.6.2 Argentina Location Analytics Market
      • 10.4.6.2.1 Argentina Location Analytics Market by Component
        • 10.4.6.2.1.1 Argentina Location Analytics Market by Solution Type
        • 10.4.6.2.1.2 Argentina Location Analytics Market by Services Type
      • 10.4.6.2.2 Argentina Location Analytics Market by Location Type
      • 10.4.6.2.3 Argentina Location Analytics Market by Deployment
      • 10.4.6.2.4 Argentina Location Analytics Market by Industry Vertical
      • 10.4.6.2.5 Argentina Location Analytics Market by Application
    • 10.4.6.3 UAE Location Analytics Market
      • 10.4.6.3.1 UAE Location Analytics Market by Component
        • 10.4.6.3.1.1 UAE Location Analytics Market by Solution Type
        • 10.4.6.3.1.2 UAE Location Analytics Market by Services Type
      • 10.4.6.3.2 UAE Location Analytics Market by Location Type
      • 10.4.6.3.3 UAE Location Analytics Market by Deployment
      • 10.4.6.3.4 UAE Location Analytics Market by Industry Vertical
      • 10.4.6.3.5 UAE Location Analytics Market by Application
    • 10.4.6.4 Saudi Arabia Location Analytics Market
      • 10.4.6.4.1 Saudi Arabia Location Analytics Market by Component
        • 10.4.6.4.1.1 Saudi Arabia Location Analytics Market by Solution Type
        • 10.4.6.4.1.2 Saudi Arabia Location Analytics Market by Services Type
      • 10.4.6.4.2 Saudi Arabia Location Analytics Market by Location Type
      • 10.4.6.4.3 Saudi Arabia Location Analytics Market by Deployment
      • 10.4.6.4.4 Saudi Arabia Location Analytics Market by Industry Vertical
      • 10.4.6.4.5 Saudi Arabia Location Analytics Market by Application
    • 10.4.6.5 South Africa Location Analytics Market
      • 10.4.6.5.1 South Africa Location Analytics Market by Component
        • 10.4.6.5.1.1 South Africa Location Analytics Market by Solution Type
        • 10.4.6.5.1.2 South Africa Location Analytics Market by Services Type
      • 10.4.6.5.2 South Africa Location Analytics Market by Location Type
      • 10.4.6.5.3 South Africa Location Analytics Market by Deployment
      • 10.4.6.5.4 South Africa Location Analytics Market by Industry Vertical
      • 10.4.6.5.5 South Africa Location Analytics Market by Application
    • 10.4.6.6 Nigeria Location Analytics Market
      • 10.4.6.6.1 Nigeria Location Analytics Market by Component
        • 10.4.6.6.1.1 Nigeria Location Analytics Market by Solution Type
        • 10.4.6.6.1.2 Nigeria Location Analytics Market by Services Type
      • 10.4.6.6.2 Nigeria Location Analytics Market by Location Type
      • 10.4.6.6.3 Nigeria Location Analytics Market by Deployment
      • 10.4.6.6.4 Nigeria Location Analytics Market by Industry Vertical
      • 10.4.6.6.5 Nigeria Location Analytics Market by Application
    • 10.4.6.7 Rest of LAMEA Location Analytics Market
      • 10.4.6.7.1 Rest of LAMEA Location Analytics Market by Component
        • 10.4.6.7.1.1 Rest of LAMEA Location Analytics Market by Solution Type
        • 10.4.6.7.1.2 Rest of LAMEA Location Analytics Market by Services Type
      • 10.4.6.7.2 Rest of LAMEA Location Analytics Market by Location Type
      • 10.4.6.7.3 Rest of LAMEA Location Analytics Market by Deployment
      • 10.4.6.7.4 Rest of LAMEA Location Analytics Market by Industry Vertical
      • 10.4.6.7.5 Rest of LAMEA Location Analytics Market by Application

Chapter 11. Company Profiles

• 11.1 IBM Corporation
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Regional & Segmental Analysis
  • 11.1.4 Research & Development Expenses
  • 11.1.5 SWOT Analysis
• 11.2 Microsoft Corporation
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Segmental and Regional Analysis
  • 11.2.4 Research & Development Expenses
  • 11.2.5 SWOT Analysis
• 11.3 SAP SE
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Regional Analysis
  • 11.3.4 Research & Development Expense
  • 11.3.5 SWOT Analysis
• 11.4 Oracle Corporation
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Segmental and Regional Analysis
  • 11.4.4 Research & Development Expense
  • 11.4.5 SWOT Analysis
• 11.5 SAS Institute, Inc.
  • 11.5.1 Company Overview
  • 11.5.2 SWOT Analysis
• 11.6 Google LLC (Alphabet Inc.)
  • 11.6.1 Company Overview
  • 11.6.2 Financial Analysis
  • 11.6.3 Segmental and Regional Analysis
  • 11.6.4 Research & Development Expenses
  • 11.6.5 Recent strategies and developments:
    • 11.6.5.1 Partnerships, Collaborations, and Agreements:
  • 11.6.6 SWOT Analysis
• 11.7 Hewlett Packard Enterprise Company
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Segmental and Regional Analysis
  • 11.7.4 Research & Development Expense
  • 11.7.5 SWOT Analysis
• 11.8 Cisco Systems, Inc.
  • 11.8.1 Company Overview
  • 11.8.2 Financial Analysis
  • 11.8.3 Regional Analysis
  • 11.8.4 Research & Development Expense
  • 11.8.5 SWOT Analysis
• 11.9 Esri, Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Recent strategies and developments:
    • 11.9.2.1 Partnerships, Collaborations, and Agreements:
    • 11.9.2.2 Product Launches and Product Expansions:
  • 11.9.3 SWOT Analysis
• 11.10. Zebra Technologies Corporation
  • 11.10.1 Company Overview
  • 11.10.2 Financial Analysis
  • 11.10.3 Segmental and Regional Analysis
  • 11.10.4 Research & Development Expenses
  • 11.10.5 SWOT Analysis

Chapter 12. Winning Imperatives of Location Analytics Market