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세계의 메시징 애플리케이션 API 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 기능별, 기업 규모별, 용도별, 최종 용도별, 지역별, 전망 및 예측(2025-2032년)

Global Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, and Private APIs), By Function, By Enterprise Size, By Application, By End Use, By Regional Outlook and Forecast, 2025 - 2032

발행일: | 리서치사: KBV Research | 페이지 정보: 영문 390 Pages | 배송안내 : 즉시배송

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 메시징 애플리케이션 API 시장 규모는 2032년까지 1,732억 3,000만 달러로 성장할 것으로 예측되고, 예측 기간 동안 18.6%의 연평균 성장률(CAGR)로 성장할 전망입니다.

또한 스마트폰의 확산은 글로벌 커뮤니케이션을 크게 변화시켜 메시징 애플리케이션의 전례 없는 증가로 이어졌습니다. 국제전기통신연합(ITU)에 따르면 2024년 전 세계 모바일 가입자는 90억 명을 넘어서며 전 세계 인구 79억 5,000만 명을 넘어설 것으로 예상됩니다. 따라서 모바일 디바이스 사용이 계속 증가함에 따라 소비자의 변화하는 기대치를 충족시키기 위해 노력하는 기업들은 메시징 API의 활용을 계속 우선시할 것입니다.

그러나 고객과의 소통과 참여를 강화하기 위해 메시징 API를 통합하는 기업이 늘어나면서 데이터 유출의 위험도 중요한 문제로 대두되고 있습니다. 최근 몇 년 동안 개인 식별 정보, 금융 정보, 비즈니스 기밀 데이터와 같은 민감한 정보가 권한이 없는 사람에게 노출된 메시징 앱 관련 데이터 유출 사고가 다수 발생했습니다. 따라서 이러한 신중한 접근 방식은 기업들이 잠재적 위험과 이점을 비교 검토하면서 메시징 API 도입을 저해해 왔습니다.

유형별 전망

유형별로 볼 때 시장은 공개 API와 비공개 API로 나뉘어져 있습니다. 비공개 API 부문은 2023년 시장에서 37%의 매출 점유율을 차지할 것으로 예상됩니다. 비공개 API는 효과적인 메시징 시스템을 유지하면서 민감한 데이터를 보호하기 위해 정부, 의료, 금융 등의 업계에서 가장 우선적으로 고려하는 사항입니다. 이러한 API를 현재 내부 애플리케이션과 통합함으로써 높은 수준의 사용자 지정과 CCPA 및 GDPR과 같은 데이터 보호법 준수가 보장됩니다.

기능 전망

기능에 따라 시장은 메시징 API, 인증 및 신원 확인 API, 음성 및 영상 통화 API 등으로 분류됩니다. 인증 및 신원 API 부문은 2023년 시장에서 25%의 매출 점유율을 기록했습니다. 금융, 의료, 전자상거래 부문에서는 데이터 침입과 사이버 위협이 더욱 확산됨에 따라 안전한 신원 확인 프로세스, 싱글 사인온(SSO), 다단계 인증(MFA)을 구축하기 위해 이러한 API에 대한 의존도가 점점 더 높아지고 있습니다.

기업 규모별 전망

기업 규모에 따라 시장은 중소기업(SME)과 대기업으로 세분화됩니다. 중소기업(SME) 부문은 2023년 시장에서 48%의 매출 점유율을 차지할 것으로 예상됩니다. 중소기업은 고객 커뮤니케이션을 강화하고, 지원 서비스를 자동화하며, 멀티채널 상호작용을 관리하기 위해 메시징 API를 빠르게 도입하고 있습니다.

용도별 전망

용도별로 시장은 고객 참여, 협업 도구, 마케팅 및 알림, IoT 및 자동화, 기타로 나뉩니다. 마케팅 및 알림 부문은 2023년 시장에서 26%의 매출 점유율을 달성했습니다. 이러한 성장은 개인화된 실시간 메시지와 홍보 콘텐츠를 선호하는 메시징 플랫폼을 통해 사용자에게 직접 전달하고자 하는 기업의 수요 증가에 힘입은 결과입니다.

최종 용도 전망

최종 용도에 따라 시장은 전자 상거래 및 소매, 은행 및 금융 서비스, 의료, 여행 및 접객업, IT 및 통신 등으로 분류됩니다. 은행 및 금융 서비스 부문은 2023년 시장에서 28%의 매출 점유율을 기록했습니다. 메시징 API는 거래 알림, 사기 탐지 알림, 계정 잔액 업데이트, 고객 확인 메시지를 전송하는 데 필수적입니다. 데이터 보안이 최우선 과제로 떠오르면서 은행들은 종단 간 암호화를 보장하고 GDPR 및 CCPA와 같은 규제 의무를 준수하는 API에 점점 더 많이 의존하고 있습니다.

지역별 전망

지역별로 볼 때 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동, 아프리카에서 분석되고 있습니다. 전자상거래, 모바일 결제, 고객 지원 시스템에 적극적으로 도입하고 있습니다.

목차

제1장 시장 범위와 조사 방법

  • 시장의 정의
  • 목적
  • 시장 범위
  • 세분화
  • 조사 방법

제2장 시장 개관

  • 주요 하이라이트

제3장 시장 개요

  • 소개
    • 개요
      • 시장구성과 시나리오
  • 시장에 영향을 미치는 주요 요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
    • 시장 기회
    • 시장 과제

제4장 경쟁 분석 - 세계

  • 시장 점유율 분석(2024년)
  • Porter's Five Forces 분석

제5장 세계의 메시징 애플리케이션 API 시장 : 유형별

  • 세계 공개 API 시장 : 지역별
  • 세계의 비공개 API 시장 : 지역별

제6장 세계의 메시징 애플리케이션 API 시장 : 기능별

  • 세계의 메시징 API 시장 : 지역별
  • 세계의 인증 및 신원 확인 API 시장 : 지역별
  • 세계의 음성 및 영상 통화 API 시장 : 지역별
  • 세계의 기타 기능 시장 : 지역별

제7장 세계의 메시징 애플리케이션 API 시장 : 기업 규모별

  • 세계의 대기업 시장 : 지역별
  • 세계의 중소기업 시장 : 지역별

제8장 세계의 메시징 애플리케이션 API 시장 : 용도별

  • 세계 고객 참여 시장 : 지역별
  • 세계 마케팅 및 알림 시장 : 지역별
  • 세계의 협업 도구 시장 : 지역별
  • 세계의 IoT와 및 자동화 시장 : 지역별
  • 세계의 기타 용도 시장 : 지역별

제9장 세계의 메시징 애플리케이션 API 시장 : 최종 용도별

  • 세계의 전자상거래 및 소매 시장 : 지역별
  • 세계의 은행 및 금융 서비스 시장 : 지역별
  • 세계의 의료 시장 : 지역별
  • 세계의 여행 및 접객업 시장 : 지역별
  • 세계의 IT 및 통신 시장 : 지역별
  • 세계의 다른 최종 용도 시장 : 지역별

제10장 세계의 메시징 애플리케이션 API 시장 : 지역별

  • 북미
    • 북미의 메시징 애플리케이션 API 시장 : 국가별
      • 미국
      • 캐나다
      • 멕시코
      • 기타 북미
  • 유럽
    • 유럽의 메시징 애플리케이션 API 시장 : 국가별
      • 독일
      • 영국
      • 프랑스
      • 러시아
      • 스페인
      • 이탈리아
      • 기타 유럽
  • 아시아태평양
    • 아시아태평양의 메시징 애플리케이션 API 시장 : 국가별
      • 중국
      • 일본
      • 인도
      • 한국
      • 싱가포르
      • 말레이시아
      • 기타 아시아태평양
  • 라틴아메리카, 중동 및 아프리카
    • 라틴아메리카, 중동, 아프리카의 메시징 애플리케이션 API 시장 : 국가별
      • 브라질
      • 아르헨티나
      • 아랍에미리트(UAE)
      • 사우디아라비아
      • 남아프리카
      • 나이지리아
      • 기타 라틴아메리카, 중동 및 아프리카

제11장 기업 프로파일

  • Google LLC(Alphabet Inc)
  • Cisco Systems, Inc
  • HubSpot, Inc
  • Meta Platforms, Inc
  • Salesforce, Inc
  • Zendesk, Inc
  • Twilio, Inc
  • Sinch AB
  • MessageBird(Bird)
  • Microsoft Corporation

제12장 메시징 애플리케이션 API 시장의 성공 필수 조건

HBR 25.05.26

The Global Messaging Application API Market size is expected to reach $173.23 billion by 2032, rising at a market growth of 18.6% CAGR during the forecast period.

The North America segment procured 35% revenue share in the market in 2023. The region's strong digital infrastructure and the widespread use of messaging APIs in finance, healthcare, and retail industries drive market growth. The increasing focus on customer engagement, real-time communication, and secure data management also contributes significantly to the adoption of messaging APIs.

The demand for real-time communication is on the rise as businesses endeavor to improve customer service and optimize internal operations. In an era where instant responses are crucial, companies leverage messaging application programming interfaces (APIs) to offer prompt and efficient communication. Real-time messaging enables businesses to deliver timely responses, improving customer satisfaction and fostering engagement. As a result, real-time messaging APIs are becoming indispensable for modern businesses aiming to meet the growing expectations of both customers and employees.

Additionally, The proliferation of smartphones has profoundly transformed global communication, leading to an unprecedented increase in messaging applications. According to the International Telecommunication Union (ITU), there were over 9 billion mobile subscriptions worldwide in 2024, surpassing the global population of 7.95 billion. Therefore, businesses that are striving to satisfy consumers' changing expectations will continue to prioritize the utilization of messaging APIs as mobile device usage continues to increase.

However, As more businesses integrate messaging APIs to enhance customer communication and engagement, the risk of data compromise becomes a critical concern. In recent years, there have been numerous high-profile data breaches involving messaging apps, where sensitive information such as personal identifiers, financial details, and confidential business data have been exposed to unauthorized parties. Hence, this cautious approach has hampered the adoption of messaging APIs as companies weigh the potential risks against the benefits.

Type Outlook

Based on type, the market is bifurcated into open APIs and private APIs. The private APIs segment procured 37% revenue share in the market in 2023. Private APIs are a top priority for companies in industries including government, healthcare, and finance in order to protect sensitive data while preserving effective messaging systems. By integrating these APIs with current internal applications, a high degree of customization and adherence to data protection laws like the CCPA and GDPR are guaranteed.

Function Outlook

On the basis of function, the market is classified into messaging APIs, authentication & identity APIs, voice & video call APIs, and others. The authentication and identity APIs segment recorded 25% revenue share in the market in 2023. The finance, healthcare, and e-commerce sectors are increasingly dependent on these APIs to establish secure identity verification processes, single sign-on (SSO), and multi-factor authentication (MFA) as data intrusions and cyber threats become more prevalent.

Enterprise Size Outlook

Based on enterprise size, the market is segmented into small & medium enterprises (SMEs) and large enterprises. The small and medium enterprises (SMEs) segment procured 48% revenue share in the market in 2023. SMEs rapidly adopt messaging APIs to enhance customer communication, automate support services, and manage multi-channel interactions. The affordability of cloud-based API solutions and their easy integration and scalability make them particularly attractive to SMEs with limited IT budgets.

Application Outlook

By application, the market is divided into customer engagement, collaboration tools, marketing & notifications, IoT & automation, and others. The marketing & notifications segment attained 26% revenue share in the market in 2023. This growth was driven by the increasing demand from businesses to deliver personalized, real-time messages and promotional content directly to users through their preferred messaging platforms. As companies prioritized customer engagement and retention, messaging APIs enabled them to automate and scale marketing campaigns, send targeted push notifications, and ensure timely communication, thereby boosting customer interaction and overall conversion rates.

End Use Outlook

On the basis of end use, the market is classified into e-commerce & retail, banking & financial services, healthcare, travel & hospitality, IT & telecom, and others. The banking & financial services segment witnessed 28% revenue share in the market in 2023. Messaging APIs are essential for sending transaction alerts, fraud detection notifications, account balance updates, and customer verification messages. Banks are increasingly relying on APIs that guarantee end-to-end encryption and adhere to regulatory mandates such as GDPR and CCPA as data security becomes a top priority.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 28% revenue share in the market in 2023. Countries like China, India, Japan, and South Korea actively incorporate messaging APIs into e-commerce, mobile payments, and customer support systems. The presence of many SMEs and startups embracing digital communication tools for customer interaction further boosts the market.

List of Key Companies Profiled

  • Google LLC (Alphabet Inc.)
  • Cisco Systems, Inc.
  • HubSpot, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Salesforce, Inc.
  • Zendesk, Inc.
  • Twilio, Inc.
  • Sinch AB
  • MessageBird (Bird)

Global Messaging Application API Market Report Segmentation

By Type

  • Open APIs
  • Private APIs

By Function

  • Messaging APIs
  • Authentication & Identity APIs
  • Voice & Video Call APIs
  • Other Function

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

By Application

  • Customer Engagement
  • Marketing & Notifications
  • Collaboration Tools
  • IoT & Automation
  • Other Application

By End Use

  • E-commerce & Retail
  • Banking & Financial Services
  • Healthcare
  • Travel & Hospitality
  • IT & Telecom
  • Other End Use

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Messaging Application API Market, by Type
    • 1.4.2 Global Messaging Application API Market, by Function
    • 1.4.3 Global Messaging Application API Market, by Enterprise Size
    • 1.4.4 Global Messaging Application API Market, by Application
    • 1.4.5 Global Messaging Application API Market, by End Use
    • 1.4.6 Global Messaging Application API Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2024
  • 4.2 Porter Five Forces Analysis

Chapter 5. Global Messaging Application API Market by Type

  • 5.1 Global Open APIs Market by Region
  • 5.2 Global Private APIs Market by Region

Chapter 6. Global Messaging Application API Market by Function

  • 6.1 Global Messaging APIs Market by Region
  • 6.2 Global Authentication & Identity APIs Market by Region
  • 6.3 Global Voice & Video Call APIs Market by Region
  • 6.4 Global Other Function Market by Region

Chapter 7. Global Messaging Application API Market by Enterprise Size

  • 7.1 Global Large Enterprises Market by Region
  • 7.2 Global Small & Medium Enterprises (SMEs) Market by Region

Chapter 8. Global Messaging Application API Market by Application

  • 8.1 Global Customer Engagement Market by Region
  • 8.2 Global Marketing & Notifications Market by Region
  • 8.3 Global Collaboration Tools Market by Region
  • 8.4 Global IoT & Automation Market by Region
  • 8.5 Global Other Application Market by Region

Chapter 9. Global Messaging Application API Market by End Use

  • 9.1 Global E-commerce & Retail Market by Region
  • 9.2 Global Banking & Financial Services Market by Region
  • 9.3 Global Healthcare Market by Region
  • 9.4 Global Travel & Hospitality Market by Region
  • 9.5 Global IT & Telecom Market by Region
  • 9.6 Global Other End Use Market by Region

Chapter 10. Global Messaging Application API Market by Region

  • 10.1 North America Messaging Application API Market
    • 10.1.1 North America Messaging Application API Market by Type
      • 10.1.1.1 North America Open APIs Market by Region
      • 10.1.1.2 North America Private APIs Market by Region
    • 10.1.2 North America Messaging Application API Market by Function
      • 10.1.2.1 North America Messaging APIs Market by Country
      • 10.1.2.2 North America Authentication & Identity APIs Market by Country
      • 10.1.2.3 North America Voice & Video Call APIs Market by Country
      • 10.1.2.4 North America Other Function Market by Country
    • 10.1.3 North America Messaging Application API Market by Enterprise Size
      • 10.1.3.1 North America Large Enterprises Market by Region
      • 10.1.3.2 North America Small & Medium Enterprises (SMEs) Market by Region
    • 10.1.4 North America Messaging Application API Market by Application
      • 10.1.4.1 North America Customer Engagement Market by Country
      • 10.1.4.2 North America Marketing & Notifications Market by Country
      • 10.1.4.3 North America Collaboration Tools Market by Country
      • 10.1.4.4 North America IoT & Automation Market by Country
      • 10.1.4.5 North America Other Application Market by Country
    • 10.1.5 North America Messaging Application API Market by End Use
      • 10.1.5.1 North America E-commerce & Retail Market by Country
      • 10.1.5.2 North America Banking & Financial Services Market by Country
      • 10.1.5.3 North America Healthcare Market by Country
      • 10.1.5.4 North America Travel & Hospitality Market by Country
      • 10.1.5.5 North America IT & Telecom Market by Country
      • 10.1.5.6 North America Other End Use Market by Country
    • 10.1.6 North America Messaging Application API Market by Country
      • 10.1.6.1 US Messaging Application API Market
        • 10.1.6.1.1 US Messaging Application API Market by Type
        • 10.1.6.1.2 US Messaging Application API Market by Function
        • 10.1.6.1.3 US Messaging Application API Market by Enterprise Size
        • 10.1.6.1.4 US Messaging Application API Market by Application
        • 10.1.6.1.5 US Messaging Application API Market by End Use
      • 10.1.6.2 Canada Messaging Application API Market
        • 10.1.6.2.1 Canada Messaging Application API Market by Type
        • 10.1.6.2.2 Canada Messaging Application API Market by Function
        • 10.1.6.2.3 Canada Messaging Application API Market by Enterprise Size
        • 10.1.6.2.4 Canada Messaging Application API Market by Application
        • 10.1.6.2.5 Canada Messaging Application API Market by End Use
      • 10.1.6.3 Mexico Messaging Application API Market
        • 10.1.6.3.1 Mexico Messaging Application API Market by Type
        • 10.1.6.3.2 Mexico Messaging Application API Market by Function
        • 10.1.6.3.3 Mexico Messaging Application API Market by Enterprise Size
        • 10.1.6.3.4 Mexico Messaging Application API Market by Application
        • 10.1.6.3.5 Mexico Messaging Application API Market by End Use
      • 10.1.6.4 Rest of North America Messaging Application API Market
        • 10.1.6.4.1 Rest of North America Messaging Application API Market by Type
        • 10.1.6.4.2 Rest of North America Messaging Application API Market by Function
        • 10.1.6.4.3 Rest of North America Messaging Application API Market by Enterprise Size
        • 10.1.6.4.4 Rest of North America Messaging Application API Market by Application
        • 10.1.6.4.5 Rest of North America Messaging Application API Market by End Use
  • 10.2 Europe Messaging Application API Market
    • 10.2.1 Europe Messaging Application API Market by Type
      • 10.2.1.1 Europe Open APIs Market by Country
      • 10.2.1.2 Europe Private APIs Market by Country
    • 10.2.2 Europe Messaging Application API Market by Function
      • 10.2.2.1 Europe Messaging APIs Market by Country
      • 10.2.2.2 Europe Authentication & Identity APIs Market by Country
      • 10.2.2.3 Europe Voice & Video Call APIs Market by Country
      • 10.2.2.4 Europe Other Function Market by Country
    • 10.2.3 Europe Messaging Application API Market by Enterprise Size
      • 10.2.3.1 Europe Large Enterprises Market by Country
      • 10.2.3.2 Europe Small & Medium Enterprises (SMEs) Market by Country
    • 10.2.4 Europe Messaging Application API Market by Application
      • 10.2.4.1 Europe Customer Engagement Market by Country
      • 10.2.4.2 Europe Marketing & Notifications Market by Country
      • 10.2.4.3 Europe Collaboration Tools Market by Country
      • 10.2.4.4 Europe IoT & Automation Market by Country
      • 10.2.4.5 Europe Other Application Market by Country
    • 10.2.5 Europe Messaging Application API Market by End Use
      • 10.2.5.1 Europe E-commerce & Retail Market by Country
      • 10.2.5.2 Europe Banking & Financial Services Market by Country
      • 10.2.5.3 Europe Healthcare Market by Country
      • 10.2.5.4 Europe Travel & Hospitality Market by Country
      • 10.2.5.5 Europe IT & Telecom Market by Country
      • 10.2.5.6 Europe Other End Use Market by Country
    • 10.2.6 Europe Messaging Application API Market by Country
      • 10.2.6.1 Germany Messaging Application API Market
        • 10.2.6.1.1 Germany Messaging Application API Market by Type
        • 10.2.6.1.2 Germany Messaging Application API Market by Function
        • 10.2.6.1.3 Germany Messaging Application API Market by Enterprise Size
        • 10.2.6.1.4 Germany Messaging Application API Market by Application
        • 10.2.6.1.5 Germany Messaging Application API Market by End Use
      • 10.2.6.2 UK Messaging Application API Market
        • 10.2.6.2.1 UK Messaging Application API Market by Type
        • 10.2.6.2.2 UK Messaging Application API Market by Function
        • 10.2.6.2.3 UK Messaging Application API Market by Enterprise Size
        • 10.2.6.2.4 UK Messaging Application API Market by Application
        • 10.2.6.2.5 UK Messaging Application API Market by End Use
      • 10.2.6.3 France Messaging Application API Market
        • 10.2.6.3.1 France Messaging Application API Market by Type
        • 10.2.6.3.2 France Messaging Application API Market by Function
        • 10.2.6.3.3 France Messaging Application API Market by Enterprise Size
        • 10.2.6.3.4 France Messaging Application API Market by Application
        • 10.2.6.3.5 France Messaging Application API Market by End Use
      • 10.2.6.4 Russia Messaging Application API Market
        • 10.2.6.4.1 Russia Messaging Application API Market by Type
        • 10.2.6.4.2 Russia Messaging Application API Market by Function
        • 10.2.6.4.3 Russia Messaging Application API Market by Enterprise Size
        • 10.2.6.4.4 Russia Messaging Application API Market by Application
        • 10.2.6.4.5 Russia Messaging Application API Market by End Use
      • 10.2.6.5 Spain Messaging Application API Market
        • 10.2.6.5.1 Spain Messaging Application API Market by Type
        • 10.2.6.5.2 Spain Messaging Application API Market by Function
        • 10.2.6.5.3 Spain Messaging Application API Market by Enterprise Size
        • 10.2.6.5.4 Spain Messaging Application API Market by Application
        • 10.2.6.5.5 Spain Messaging Application API Market by End Use
      • 10.2.6.6 Italy Messaging Application API Market
        • 10.2.6.6.1 Italy Messaging Application API Market by Type
        • 10.2.6.6.2 Italy Messaging Application API Market by Function
        • 10.2.6.6.3 Italy Messaging Application API Market by Enterprise Size
        • 10.2.6.6.4 Italy Messaging Application API Market by Application
        • 10.2.6.6.5 Italy Messaging Application API Market by End Use
      • 10.2.6.7 Rest of Europe Messaging Application API Market
        • 10.2.6.7.1 Rest of Europe Messaging Application API Market by Type
        • 10.2.6.7.2 Rest of Europe Messaging Application API Market by Function
        • 10.2.6.7.3 Rest of Europe Messaging Application API Market by Enterprise Size
        • 10.2.6.7.4 Rest of Europe Messaging Application API Market by Application
        • 10.2.6.7.5 Rest of Europe Messaging Application API Market by End Use
  • 10.3 Asia Pacific Messaging Application API Market
    • 10.3.1 Asia Pacific Messaging Application API Market by Type
      • 10.3.1.1 Asia Pacific Open APIs Market by Country
      • 10.3.1.2 Asia Pacific Private APIs Market by Country
    • 10.3.2 Asia Pacific Messaging Application API Market by Function
      • 10.3.2.1 Asia Pacific Messaging APIs Market by Country
      • 10.3.2.2 Asia Pacific Authentication & Identity APIs Market by Country
      • 10.3.2.3 Asia Pacific Voice & Video Call APIs Market by Country
      • 10.3.2.4 Asia Pacific Other Function Market by Country
    • 10.3.3 Asia Pacific Messaging Application API Market by Enterprise Size
      • 10.3.3.1 Asia Pacific Large Enterprises Market by Country
      • 10.3.3.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
    • 10.3.4 Asia Pacific Messaging Application API Market by Application
      • 10.3.4.1 Asia Pacific Customer Engagement Market by Country
      • 10.3.4.2 Asia Pacific Marketing & Notifications Market by Country
      • 10.3.4.3 Asia Pacific Collaboration Tools Market by Country
      • 10.3.4.4 Asia Pacific IoT & Automation Market by Country
      • 10.3.4.5 Asia Pacific Other Application Market by Country
    • 10.3.5 Asia Pacific Messaging Application API Market by End Use
      • 10.3.5.1 Asia Pacific E-commerce & Retail Market by Country
      • 10.3.5.2 Asia Pacific Banking & Financial Services Market by Country
      • 10.3.5.3 Asia Pacific Healthcare Market by Country
      • 10.3.5.4 Asia Pacific Travel & Hospitality Market by Country
      • 10.3.5.5 Asia Pacific IT & Telecom Market by Country
      • 10.3.5.6 Asia Pacific Other End Use Market by Country
    • 10.3.6 Asia Pacific Messaging Application API Market by Country
      • 10.3.6.1 China Messaging Application API Market
        • 10.3.6.1.1 China Messaging Application API Market by Type
        • 10.3.6.1.2 China Messaging Application API Market by Function
        • 10.3.6.1.3 China Messaging Application API Market by Enterprise Size
        • 10.3.6.1.4 China Messaging Application API Market by Application
        • 10.3.6.1.5 China Messaging Application API Market by End Use
      • 10.3.6.2 Japan Messaging Application API Market
        • 10.3.6.2.1 Japan Messaging Application API Market by Type
        • 10.3.6.2.2 Japan Messaging Application API Market by Function
        • 10.3.6.2.3 Japan Messaging Application API Market by Enterprise Size
        • 10.3.6.2.4 Japan Messaging Application API Market by Application
        • 10.3.6.2.5 Japan Messaging Application API Market by End Use
      • 10.3.6.3 India Messaging Application API Market
        • 10.3.6.3.1 India Messaging Application API Market by Type
        • 10.3.6.3.2 India Messaging Application API Market by Function
        • 10.3.6.3.3 India Messaging Application API Market by Enterprise Size
        • 10.3.6.3.4 India Messaging Application API Market by Application
        • 10.3.6.3.5 India Messaging Application API Market by End Use
      • 10.3.6.4 South Korea Messaging Application API Market
        • 10.3.6.4.1 South Korea Messaging Application API Market by Type
        • 10.3.6.4.2 South Korea Messaging Application API Market by Function
        • 10.3.6.4.3 South Korea Messaging Application API Market by Enterprise Size
        • 10.3.6.4.4 South Korea Messaging Application API Market by Application
        • 10.3.6.4.5 South Korea Messaging Application API Market by End Use
      • 10.3.6.5 Singapore Messaging Application API Market
        • 10.3.6.5.1 Singapore Messaging Application API Market by Type
        • 10.3.6.5.2 Singapore Messaging Application API Market by Function
        • 10.3.6.5.3 Singapore Messaging Application API Market by Enterprise Size
        • 10.3.6.5.4 Singapore Messaging Application API Market by Application
        • 10.3.6.5.5 Singapore Messaging Application API Market by End Use
      • 10.3.6.6 Malaysia Messaging Application API Market
        • 10.3.6.6.1 Malaysia Messaging Application API Market by Type
        • 10.3.6.6.2 Malaysia Messaging Application API Market by Function
        • 10.3.6.6.3 Malaysia Messaging Application API Market by Enterprise Size
        • 10.3.6.6.4 Malaysia Messaging Application API Market by Application
        • 10.3.6.6.5 Malaysia Messaging Application API Market by End Use
      • 10.3.6.7 Rest of Asia Pacific Messaging Application API Market
        • 10.3.6.7.1 Rest of Asia Pacific Messaging Application API Market by Type
        • 10.3.6.7.2 Rest of Asia Pacific Messaging Application API Market by Function
        • 10.3.6.7.3 Rest of Asia Pacific Messaging Application API Market by Enterprise Size
        • 10.3.6.7.4 Rest of Asia Pacific Messaging Application API Market by Application
        • 10.3.6.7.5 Rest of Asia Pacific Messaging Application API Market by End Use
  • 10.4 LAMEA Messaging Application API Market
    • 10.4.1 LAMEA Messaging Application API Market by Type
      • 10.4.1.1 LAMEA Open APIs Market by Country
      • 10.4.1.2 LAMEA Private APIs Market by Country
    • 10.4.2 LAMEA Messaging Application API Market by Function
      • 10.4.2.1 LAMEA Messaging APIs Market by Country
      • 10.4.2.2 LAMEA Authentication & Identity APIs Market by Country
      • 10.4.2.3 LAMEA Voice & Video Call APIs Market by Country
      • 10.4.2.4 LAMEA Other Function Market by Country
    • 10.4.3 LAMEA Messaging Application API Market by Enterprise Size
      • 10.4.3.1 LAMEA Large Enterprises Market by Country
      • 10.4.3.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
    • 10.4.4 LAMEA Messaging Application API Market by Application
      • 10.4.4.1 LAMEA Customer Engagement Market by Country
      • 10.4.4.2 LAMEA Marketing & Notifications Market by Country
      • 10.4.4.3 LAMEA Collaboration Tools Market by Country
      • 10.4.4.4 LAMEA IoT & Automation Market by Country
      • 10.4.4.5 LAMEA Other Application Market by Country
    • 10.4.5 LAMEA Messaging Application API Market by End Use
      • 10.4.5.1 LAMEA E-commerce & Retail Market by Country
      • 10.4.5.2 LAMEA Banking & Financial Services Market by Country
      • 10.4.5.3 LAMEA Healthcare Market by Country
      • 10.4.5.4 LAMEA Travel & Hospitality Market by Country
      • 10.4.5.5 LAMEA IT & Telecom Market by Country
      • 10.4.5.6 LAMEA Other End Use Market by Country
    • 10.4.6 LAMEA Messaging Application API Market by Country
      • 10.4.6.1 Brazil Messaging Application API Market
        • 10.4.6.1.1 Brazil Messaging Application API Market by Type
        • 10.4.6.1.2 Brazil Messaging Application API Market by Function
        • 10.4.6.1.3 Brazil Messaging Application API Market by Enterprise Size
        • 10.4.6.1.4 Brazil Messaging Application API Market by Application
        • 10.4.6.1.5 Brazil Messaging Application API Market by End Use
      • 10.4.6.2 Argentina Messaging Application API Market
        • 10.4.6.2.1 Argentina Messaging Application API Market by Type
        • 10.4.6.2.2 Argentina Messaging Application API Market by Function
        • 10.4.6.2.3 Argentina Messaging Application API Market by Enterprise Size
        • 10.4.6.2.4 Argentina Messaging Application API Market by Application
        • 10.4.6.2.5 Argentina Messaging Application API Market by End Use
      • 10.4.6.3 UAE Messaging Application API Market
        • 10.4.6.3.1 UAE Messaging Application API Market by Type
        • 10.4.6.3.2 UAE Messaging Application API Market by Function
        • 10.4.6.3.3 UAE Messaging Application API Market by Enterprise Size
        • 10.4.6.3.4 UAE Messaging Application API Market by Application
        • 10.4.6.3.5 UAE Messaging Application API Market by End Use
      • 10.4.6.4 Saudi Arabia Messaging Application API Market
        • 10.4.6.4.1 Saudi Arabia Messaging Application API Market by Type
        • 10.4.6.4.2 Saudi Arabia Messaging Application API Market by Function
        • 10.4.6.4.3 Saudi Arabia Messaging Application API Market by Enterprise Size
        • 10.4.6.4.4 Saudi Arabia Messaging Application API Market by Application
        • 10.4.6.4.5 Saudi Arabia Messaging Application API Market by End Use
      • 10.4.6.5 South Africa Messaging Application API Market
        • 10.4.6.5.1 South Africa Messaging Application API Market by Type
        • 10.4.6.5.2 South Africa Messaging Application API Market by Function
        • 10.4.6.5.3 South Africa Messaging Application API Market by Enterprise Size
        • 10.4.6.5.4 South Africa Messaging Application API Market by Application
        • 10.4.6.5.5 South Africa Messaging Application API Market by End Use
      • 10.4.6.6 Nigeria Messaging Application API Market
        • 10.4.6.6.1 Nigeria Messaging Application API Market by Type
        • 10.4.6.6.2 Nigeria Messaging Application API Market by Function
        • 10.4.6.6.3 Nigeria Messaging Application API Market by Enterprise Size
        • 10.4.6.6.4 Nigeria Messaging Application API Market by Application
        • 10.4.6.6.5 Nigeria Messaging Application API Market by End Use
      • 10.4.6.7 Rest of LAMEA Messaging Application API Market
        • 10.4.6.7.1 Rest of LAMEA Messaging Application API Market by Type
        • 10.4.6.7.2 Rest of LAMEA Messaging Application API Market by Function
        • 10.4.6.7.3 Rest of LAMEA Messaging Application API Market by Enterprise Size
        • 10.4.6.7.4 Rest of LAMEA Messaging Application API Market by Application
        • 10.4.6.7.5 Rest of LAMEA Messaging Application API Market by End Use

Chapter 11. Company Profiles

  • 11.1 Google LLC (Alphabet Inc.)
    • 11.1.1 Company Overview
    • 11.1.2 Financial Analysis
    • 11.1.3 Segmental and Regional Analysis
    • 11.1.4 Research & Development Expenses
    • 11.1.5 SWOT Analysis
  • 11.2 Cisco Systems, Inc.
    • 11.2.1 Company Overview
    • 11.2.2 Financial Analysis
    • 11.2.3 Regional Analysis
    • 11.2.4 Research & Development Expense
    • 11.2.5 SWOT Analysis
  • 11.3 HubSpot, Inc.
    • 11.3.1 Company Overview
    • 11.3.2 Financial Analysis
    • 11.3.3 Regional Analysis
    • 11.3.4 Research & Development Expenses
  • 11.4 Meta Platforms, Inc.
    • 11.4.1 Company Overview
    • 11.4.2 Financial Analysis
    • 11.4.3 Segment and Regional Analysis
    • 11.4.4 Research & Development Expense
    • 11.4.5 SWOT Analysis
  • 11.5 Salesforce, Inc.
    • 11.5.1 Company Overview
    • 11.5.2 Financial Analysis
    • 11.5.3 Regional Analysis
    • 11.5.4 Research & Development Expenses
    • 11.5.5 SWOT Analysis
  • 11.6 Zendesk, Inc.
    • 11.6.1 Company Overview
    • 11.6.2 SWOT Analysis
  • 11.7 Twilio, Inc.
    • 11.7.1 Company Overview
    • 11.7.2 Financial Analysis
    • 11.7.3 Segment & Regional Analysis
    • 11.7.4 Research & Development Expense
    • 11.7.5 SWOT Analysis
  • 11.8 Sinch AB
    • 11.8.1 Company Overview
    • 11.8.2 Financial Analysis
    • 11.8.3 Segmental and Regional Analysis
    • 11.8.4 SWOT Analysis
  • 11.9 MessageBird (Bird)
    • 11.9.1 Company Overview
  • 11.10. Microsoft Corporation
    • 11.10.1 Company Overview
    • 11.10.2 Financial Analysis
    • 11.10.3 Segmental and Regional Analysis
    • 11.10.4 Research & Development Expenses
    • 11.10.5 SWOT Analysis

Chapter 12. Winning Imperatives of Messaging Application API Market

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