세계의 컨텍스트 광고 시장(2025-2032년) : 규모, 점유율, 동향 분석(유형별, 접근 방식별, 전개방식별, 업종별, 지역별), 전망, 예측

The Global Contextual Advertising Market size is expected to reach $593.84 billion by 2032, rising at a market growth of 13.8% CAGR during the forecast period.

Activity-based advertising is a type of contextual advertising that targets users based on their recent online behaviors, such as website visits, searches, or interactions. This approach enables advertisers to deliver highly relevant ads aligned with user intent, increasing engagement, conversion rates, and the overall effectiveness of digital marketing campaigns.

Market Growth Factors

In recent years, the digital advertising ecosystem has undergone a fundamental shift in response to growing public concern over personal data misuse. Consumers are now more informed and cautious about how their online activities are tracked and monetized. This shift in sentiment has pressured advertisers and technology platforms to re-evaluate their targeting methodologies. Contextual advertising has emerged as a privacy-respecting alternative, offering effective ad placement without relying on third-party cookies or invasive user tracking. The appeal of contextual advertising lies in its ability to deliver relevant ads based solely on the content of a webpage, app, or digital environment-eliminating the need for personally identifiable information (PII). Thus, the growing emphasis on user privacy and ethical data usage is not a temporary trend but a structural shift in digital advertising.

Additionally, The infusion of artificial intelligence (AI) and machine learning (ML) technologies into the advertising sector has revolutionized how contextual targeting operates. Traditional contextual advertising used basic keyword matching to place ads next to related content. While effective to a degree, this method often lacked nuance and failed to grasp the broader meaning of content. With modern AI-driven engines, however, contextual advertising has become smarter, faster, and far more precise. Natural Language Processing (NLP) and computer vision are two key technologies now enabling machines to interpret content just as humans do-or better. Hence, AI and machine learning have transformed contextual advertising from basic keyword-matching into a sophisticated targeting engine capable of human-like understanding.

Market Restraining Factors

While contextual advertising has gained popularity for its privacy-first approach, one of its key limitations lies in its inability to deliver deep user-level personalization-something behavioral advertising traditionally excelled at. This lack of personalization can be a significant restraint, especially for advertisers seeking to tailor their messaging based on individual preferences, purchase histories, or browsing behaviors. Behavioral targeting can create finely segmented campaigns based on demographic data, online behavior, retargeting parameters, and cross-device user identities. Thus, while contextual advertising excels in privacy compliance, its lack of deep personalization restricts its effectiveness in precision marketing.

Market Share Analysis

COVID-19 Impact Analysis

The COVID-19 pandemic significantly disrupted the contextual advertising market, primarily due to widespread cuts in advertising budgets across industries. As businesses faced revenue losses and economic uncertainty, many companies chose to pause or reduce their marketing expenditures, including digital ad campaigns. This sudden decline in advertising demand adversely affected contextual advertising platforms that rely on active bidding and campaign management. Small and medium-sized enterprises, which form a major portion of advertisers, were especially impacted, leading to a sharp contraction in market activity. Additionally, the pandemic caused a substantial shift in consumer behavior, which rendered many pre-COVID contextual data models less effective. Thus, the COVID-19 pandemic had a negative impact on the market.

Type Outlook

Based on type, the contextual advertising market is characterized into activity-based advertising, location-based advertising, and others. The location-based advertising segment procured 37% revenue share in the contextual advertising market in 2024. Location-based advertising targets users based on their geographic location, delivering content that is relevant to their immediate surroundings. This form of advertising is particularly useful for businesses aiming to reach local audiences, promote in-store offers, or increase foot traffic to physical locations.

Approach Outlook

On the basis of approach, the contextual advertising market is classified into mass contextual advertising, focused contextual advertising, contextual behavioral advertising, and contextual billboard advertising. The focused contextual advertising segment recorded 31% revenue share in the contextual advertising market in 2024. Focused contextual advertising is a more refined approach that targets specific categories, niches, or audience segments based on contextual relevance. Advertisers using this method align their ads with carefully selected content, such as placing fitness product ads on health blogs or travel deals on tourism websites.

Deployment Outlook

By deployment, the contextual advertising market is divided into mobile devices, desktops, and digital billboards. The desktops segment garnered 34% revenue share in the contextual advertising market in 2024. Desktops remain an important deployment channel for contextual advertising, particularly in work or home office environments where users engage in longer browsing sessions and more detailed research. Advertisements delivered on desktop platforms benefit from larger screen sizes and often higher attention spans, making them suitable for content-rich formats such as video ads, interactive banners, or sponsored articles.

Industry Vertical Outlook

Based on industry vertical, the contextual advertising market is segmented into retail & consumer goods, media & entertainment, banking, financial services, & insurance (BFSI), IT & telecommunication, automotive & transportation, healthcare, and others. The media & entertainment segment acquired 19% revenue share in the contextual advertising market in 2024. The media and entertainment industry utilizes contextual advertising to promote content such as films, streaming shows, music, and live events. With a wide variety of digital content formats available, this sector benefits from placing ads alongside contextually related material to attract the attention of viewers and listeners. For example, a new movie trailer may be shown on entertainment news sites or video platforms based on a user's viewing preferences.

Regional Outlook

Region-wise, the contextual advertising market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the contextual advertising market in 2024. North America holds a prominent position in the contextual advertising market, driven by its mature digital ecosystem, high digital ad spending, and early adoption of advanced marketing technologies. The region benefits from a well-established presence of global technology giants, digital content platforms, and programmatic advertising firms.

Recent Strategies Deployed in the Market

• Nov-2024: Amazon Web Services, Inc. unveiled new contextual keyword targeting in the US, UK, CA, and AU lets advertisers target content using AI-powered freeform keywords. Available for self-service and managed-service advertisers, it expands reach beyond retail categories, enabling broader targeting for themes like "4th of July" or "summer" on Amazon and third-party sites.
• Nov-2024: PubMatic Inc. teamed up with Foxcatcher to integrate its WorldView platform into PubMatic's Connect, enabling privacy-focused, data-driven advertising in Australia. This collaboration leverages FoxID for identity solutions and contextual signals, enhancing audience targeting while prioritizing privacy and performance amid evolving regulations and the decline of third-party cookies.
• Oct-2024: GumGum, Inc. unveiled the GumGum Platform, unifying Contextual, Attention, and Creative solutions for privacy-first, AI-driven digital advertising. It also introduces the Mindset Graph, a predictive engine aligning consumer intent with advertiser goals. These innovations enhance ad relevance, engagement, and effectiveness-delivering impactful, non-intrusive campaigns without relying on identity-based tracking.
• Jun-2024: GumGum, Inc. teamed up with ShowHeroes to expand contextual video and CTV advertising, focusing on the US. This collaboration grants GumGum's advertisers access to ShowHeroes' premium video inventory, leveraging Verity for precise targeting and brand safety. This enhances cross-device reach, efficiency, and measurable results for global brands.
• Mar-2022: Microsoft Corporation unveiled Responsive Search Ads, an innovative advertising format designed to enhance relevance and performance by dynamically adapting ad copy according to the context of user searches. This new feature enables advertisers to create more tailored and engaging ad experiences for their target audiences, ultimately improving campaign effectiveness and better overall results

List of Key Companies Profiled

• Google LLC (Alphabet Inc.)
• Microsoft Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Yahoo Inc.
• Adobe, Inc.
• Media.Net Advertising FZ-LLC
• Playwire LLC
• PubMatic, Inc.
• Baidu, Inc.
• GumGum, Inc.

Global Contextual Advertising Market Report Segmentation

By Type

• Activity-based Advertising
• Location-based Advertising
• Other Type

By Approach

• Mass Contextual Advertising
• Focused Contextual Advertising
• Contextual Behavioral Advertising
• Contextual Billboard Advertising

By Deployment

• Mobile Devices
• Desktops
• Digital Billboards

By Industry Vertical

• Retail & Consumer Goods
• Media & Entertainment
• Banking, Financial Services, & Insurance (BFSI)
• IT & Telecommunication
• Automotive & Transportation
• Healthcare
• Other Industry Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Contextual Advertising Market, by Type
  • 1.4.2 Global Contextual Advertising Market, by Approach
  • 1.4.3 Global Contextual Advertising Market, by Deployment
  • 1.4.4 Global Contextual Advertising Market, by Industry Vertical
  • 1.4.5 Global Contextual Advertising Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2024
• 4.2 Recent Strategies Deployed in Contextual Advertising Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Key Customer Criteria - Contextual Advertising Market

• 5.1 Relevance of Ad Content
• 5.2 Brand Safety and Ad Placement
• 5.3 Data Privacy Compliance
• 5.4 Real-time Targeting Accuracy
• 5.5 Measurable ROI and Performance Metrics
• 5.6 Platform Integration & Ease of Use
• 5.7 Creative Flexibility and Customization
• 5.8 Contextual Technology Sophistication
• 5.9 Cost Efficiency
• 5.1 Cross-Device and Omni channel Support

Chapter 6. Global Contextual Advertising Market by Type

• 6.1 Global Activity-based Advertising Market by Region
• 6.2 Global Location-based Advertising Market by Region
• 6.3 Global Other Type Market by Region

Chapter 7. Global Contextual Advertising Market by Approach

• 7.1 Global Mass Contextual Advertising Market by Region
• 7.2 Global Focused Contextual Advertising Market by Region
• 7.3 Global Contextual Behavioral Advertising Market by Region
• 7.4 Global Contextual Billboard Advertising Market by Region

Chapter 8. Global Contextual Advertising Market by Deployment

• 8.1 Global Mobile Devices Market by Region
• 8.2 Global Desktops Market by Region
• 8.3 Global Digital Billboards Market by Region

Chapter 9. Global Contextual Advertising Market by Industry Vertical

• 9.1 Global Retail & Consumer Goods Market by Region
• 9.2 Global Media & Entertainment Market by Region
• 9.3 Global Banking, Financial Services, & Insurance (BFSI) Market by Region
• 9.4 Global IT & Telecommunication Market by Region
• 9.5 Global Automotive & Transportation Market by Region
• 9.6 Global Healthcare Market by Region
• 9.7 Global Other Industry Vertical Market by Region

Chapter 10. Global Contextual Advertising Market by Region

• 10.1 North America Contextual Advertising Market
  • 10.1.1 North America Contextual Advertising Market by Type
    • 10.1.1.1 North America Activity-based Advertising Market by Country
    • 10.1.1.2 North America Location-based Advertising Market by Country
    • 10.1.1.3 North America Other Type Market by Country
  • 10.1.2 North America Contextual Advertising Market by Approach
    • 10.1.2.1 North America Mass Contextual Advertising Market by Country
    • 10.1.2.2 North America Focused Contextual Advertising Market by Country
    • 10.1.2.3 North America Contextual Behavioral Advertising Market by Country
    • 10.1.2.4 North America Contextual Billboard Advertising Market by Country
  • 10.1.3 North America Contextual Advertising Market by Deployment
    • 10.1.3.1 North America Mobile Devices Market by Country
    • 10.1.3.2 North America Desktops Market by Country
    • 10.1.3.3 North America Digital Billboards Market by Country
  • 10.1.4 North America Contextual Advertising Market by Industry Vertical
    • 10.1.4.1 North America Retail & Consumer Goods Market by Country
    • 10.1.4.2 North America Media & Entertainment Market by Country
    • 10.1.4.3 North America Banking, Financial Services, & Insurance (BFSI) Market by Country
    • 10.1.4.4 North America IT & Telecommunication Market by Country
    • 10.1.4.5 North America Automotive & Transportation Market by Country
    • 10.1.4.6 North America Healthcare Market by Country
    • 10.1.4.7 North America Other Industry Vertical Market by Country
  • 10.1.5 North America Contextual Advertising Market by Country
    • 10.1.5.1 US Contextual Advertising Market
      • 10.1.5.1.1 US Contextual Advertising Market by Type
      • 10.1.5.1.2 US Contextual Advertising Market by Approach
      • 10.1.5.1.3 US Contextual Advertising Market by Deployment
      • 10.1.5.1.4 US Contextual Advertising Market by Industry Vertical
    • 10.1.5.2 Canada Contextual Advertising Market
      • 10.1.5.2.1 Canada Contextual Advertising Market by Type
      • 10.1.5.2.2 Canada Contextual Advertising Market by Approach
      • 10.1.5.2.3 Canada Contextual Advertising Market by Deployment
      • 10.1.5.2.4 Canada Contextual Advertising Market by Industry Vertical
    • 10.1.5.3 Mexico Contextual Advertising Market
      • 10.1.5.3.1 Mexico Contextual Advertising Market by Type
      • 10.1.5.3.2 Mexico Contextual Advertising Market by Approach
      • 10.1.5.3.3 Mexico Contextual Advertising Market by Deployment
      • 10.1.5.3.4 Mexico Contextual Advertising Market by Industry Vertical
    • 10.1.5.4 Rest of North America Contextual Advertising Market
      • 10.1.5.4.1 Rest of North America Contextual Advertising Market by Type
      • 10.1.5.4.2 Rest of North America Contextual Advertising Market by Approach
      • 10.1.5.4.3 Rest of North America Contextual Advertising Market by Deployment
      • 10.1.5.4.4 Rest of North America Contextual Advertising Market by Industry Vertical
• 10.2 Europe Contextual Advertising Market
  • 10.2.1 Europe Contextual Advertising Market by Type
    • 10.2.1.1 Europe Activity-based Advertising Market by Country
    • 10.2.1.2 Europe Location-based Advertising Market by Country
    • 10.2.1.3 Europe Other Type Market by Country
  • 10.2.2 Europe Contextual Advertising Market by Approach
    • 10.2.2.1 Europe Mass Contextual Advertising Market by Country
    • 10.2.2.2 Europe Focused Contextual Advertising Market by Country
    • 10.2.2.3 Europe Contextual Behavioral Advertising Market by Country
    • 10.2.2.4 Europe Contextual Billboard Advertising Market by Country
  • 10.2.3 Europe Contextual Advertising Market by Deployment
    • 10.2.3.1 Europe Mobile Devices Market by Country
    • 10.2.3.2 Europe Desktops Market by Country
    • 10.2.3.3 Europe Digital Billboards Market by Country
  • 10.2.4 Europe Contextual Advertising Market by Industry Vertical
    • 10.2.4.1 Europe Retail & Consumer Goods Market by Country
    • 10.2.4.2 Europe Media & Entertainment Market by Country
    • 10.2.4.3 Europe Banking, Financial Services, & Insurance (BFSI) Market by Country
    • 10.2.4.4 Europe IT & Telecommunication Market by Country
    • 10.2.4.5 Europe Automotive & Transportation Market by Country
    • 10.2.4.6 Europe Healthcare Market by Country
    • 10.2.4.7 Europe Other Industry Vertical Market by Country
  • 10.2.5 Europe Contextual Advertising Market by Country
    • 10.2.5.1 Germany Contextual Advertising Market
      • 10.2.5.1.1 Germany Contextual Advertising Market by Type
      • 10.2.5.1.2 Germany Contextual Advertising Market by Approach
      • 10.2.5.1.3 Germany Contextual Advertising Market by Deployment
      • 10.2.5.1.4 Germany Contextual Advertising Market by Industry Vertical
    • 10.2.5.2 UK Contextual Advertising Market
      • 10.2.5.2.1 UK Contextual Advertising Market by Type
      • 10.2.5.2.2 UK Contextual Advertising Market by Approach
      • 10.2.5.2.3 UK Contextual Advertising Market by Deployment
      • 10.2.5.2.4 UK Contextual Advertising Market by Industry Vertical
    • 10.2.5.3 France Contextual Advertising Market
      • 10.2.5.3.1 France Contextual Advertising Market by Type
      • 10.2.5.3.2 France Contextual Advertising Market by Approach
      • 10.2.5.3.3 France Contextual Advertising Market by Deployment
      • 10.2.5.3.4 France Contextual Advertising Market by Industry Vertical
    • 10.2.5.4 Russia Contextual Advertising Market
      • 10.2.5.4.1 Russia Contextual Advertising Market by Type
      • 10.2.5.4.2 Russia Contextual Advertising Market by Approach
      • 10.2.5.4.3 Russia Contextual Advertising Market by Deployment
      • 10.2.5.4.4 Russia Contextual Advertising Market by Industry Vertical
    • 10.2.5.5 Spain Contextual Advertising Market
      • 10.2.5.5.1 Spain Contextual Advertising Market by Type
      • 10.2.5.5.2 Spain Contextual Advertising Market by Approach
      • 10.2.5.5.3 Spain Contextual Advertising Market by Deployment
      • 10.2.5.5.4 Spain Contextual Advertising Market by Industry Vertical
    • 10.2.5.6 Italy Contextual Advertising Market
      • 10.2.5.6.1 Italy Contextual Advertising Market by Type
      • 10.2.5.6.2 Italy Contextual Advertising Market by Approach
      • 10.2.5.6.3 Italy Contextual Advertising Market by Deployment
      • 10.2.5.6.4 Italy Contextual Advertising Market by Industry Vertical
    • 10.2.5.7 Rest of Europe Contextual Advertising Market
      • 10.2.5.7.1 Rest of Europe Contextual Advertising Market by Type
      • 10.2.5.7.2 Rest of Europe Contextual Advertising Market by Approach
      • 10.2.5.7.3 Rest of Europe Contextual Advertising Market by Deployment
      • 10.2.5.7.4 Rest of Europe Contextual Advertising Market by Industry Vertical
• 10.3 Asia Pacific Contextual Advertising Market
  • 10.3.1 Asia Pacific Contextual Advertising Market by Type
    • 10.3.1.1 Asia Pacific Activity-based Advertising Market by Country
    • 10.3.1.2 Asia Pacific Location-based Advertising Market by Country
    • 10.3.1.3 Asia Pacific Other Type Market by Country
  • 10.3.2 Asia Pacific Contextual Advertising Market by Approach
    • 10.3.2.1 Asia Pacific Mass Contextual Advertising Market by Country
    • 10.3.2.2 Asia Pacific Focused Contextual Advertising Market by Country
    • 10.3.2.3 Asia Pacific Contextual Behavioral Advertising Market by Country
    • 10.3.2.4 Asia Pacific Contextual Billboard Advertising Market by Country
  • 10.3.3 Asia Pacific Contextual Advertising Market by Deployment
    • 10.3.3.1 Asia Pacific Mobile Devices Market by Country
    • 10.3.3.2 Asia Pacific Desktops Market by Country
    • 10.3.3.3 Asia Pacific Digital Billboards Market by Country
  • 10.3.4 Asia Pacific Contextual Advertising Market by Industry Vertical
    • 10.3.4.1 Asia Pacific Retail & Consumer Goods Market by Country
    • 10.3.4.2 Asia Pacific Media & Entertainment Market by Country
    • 10.3.4.3 Asia Pacific Banking, Financial Services, & Insurance (BFSI) Market by Country
    • 10.3.4.4 Asia Pacific IT & Telecommunication Market by Country
    • 10.3.4.5 Asia Pacific Automotive & Transportation Market by Country
    • 10.3.4.6 Asia Pacific Healthcare Market by Country
    • 10.3.4.7 Asia Pacific Other Industry Vertical Market by Country
  • 10.3.5 Asia Pacific Contextual Advertising Market by Country
    • 10.3.5.1 China Contextual Advertising Market
      • 10.3.5.1.1 China Contextual Advertising Market by Type
      • 10.3.5.1.2 China Contextual Advertising Market by Approach
      • 10.3.5.1.3 China Contextual Advertising Market by Deployment
      • 10.3.5.1.4 China Contextual Advertising Market by Industry Vertical
    • 10.3.5.2 Japan Contextual Advertising Market
      • 10.3.5.2.1 Japan Contextual Advertising Market by Type
      • 10.3.5.2.2 Japan Contextual Advertising Market by Approach
      • 10.3.5.2.3 Japan Contextual Advertising Market by Deployment
      • 10.3.5.2.4 Japan Contextual Advertising Market by Industry Vertical
    • 10.3.5.3 India Contextual Advertising Market
      • 10.3.5.3.1 India Contextual Advertising Market by Type
      • 10.3.5.3.2 India Contextual Advertising Market by Approach
      • 10.3.5.3.3 India Contextual Advertising Market by Deployment
      • 10.3.5.3.4 India Contextual Advertising Market by Industry Vertical
    • 10.3.5.4 South Korea Contextual Advertising Market
      • 10.3.5.4.1 South Korea Contextual Advertising Market by Type
      • 10.3.5.4.2 South Korea Contextual Advertising Market by Approach
      • 10.3.5.4.3 South Korea Contextual Advertising Market by Deployment
      • 10.3.5.4.4 South Korea Contextual Advertising Market by Industry Vertical
    • 10.3.5.5 Singapore Contextual Advertising Market
      • 10.3.5.5.1 Singapore Contextual Advertising Market by Type
      • 10.3.5.5.2 Singapore Contextual Advertising Market by Approach
      • 10.3.5.5.3 Singapore Contextual Advertising Market by Deployment
      • 10.3.5.5.4 Singapore Contextual Advertising Market by Industry Vertical
    • 10.3.5.6 Malaysia Contextual Advertising Market
      • 10.3.5.6.1 Malaysia Contextual Advertising Market by Type
      • 10.3.5.6.2 Malaysia Contextual Advertising Market by Approach
      • 10.3.5.6.3 Malaysia Contextual Advertising Market by Deployment
      • 10.3.5.6.4 Malaysia Contextual Advertising Market by Industry Vertical
    • 10.3.5.7 Rest of Asia Pacific Contextual Advertising Market
      • 10.3.5.7.1 Rest of Asia Pacific Contextual Advertising Market by Type
      • 10.3.5.7.2 Rest of Asia Pacific Contextual Advertising Market by Approach
      • 10.3.5.7.3 Rest of Asia Pacific Contextual Advertising Market by Deployment
      • 10.3.5.7.4 Rest of Asia Pacific Contextual Advertising Market by Industry Vertical
• 10.4 LAMEA Contextual Advertising Market
  • 10.4.1 LAMEA Contextual Advertising Market by Type
    • 10.4.1.1 LAMEA Activity-based Advertising Market by Country
    • 10.4.1.2 LAMEA Location-based Advertising Market by Country
    • 10.4.1.3 LAMEA Other Type Market by Country
  • 10.4.2 LAMEA Contextual Advertising Market by Approach
    • 10.4.2.1 LAMEA Mass Contextual Advertising Market by Country
    • 10.4.2.2 LAMEA Focused Contextual Advertising Market by Country
    • 10.4.2.3 LAMEA Contextual Behavioral Advertising Market by Country
    • 10.4.2.4 LAMEA Contextual Billboard Advertising Market by Country
  • 10.4.3 LAMEA Contextual Advertising Market by Deployment
    • 10.4.3.1 LAMEA Mobile Devices Market by Country
    • 10.4.3.2 LAMEA Desktops Market by Country
    • 10.4.3.3 LAMEA Digital Billboards Market by Country
  • 10.4.4 LAMEA Contextual Advertising Market by Industry Vertical
    • 10.4.4.1 LAMEA Retail & Consumer Goods Market by Country
    • 10.4.4.2 LAMEA Media & Entertainment Market by Country
    • 10.4.4.3 LAMEA Banking, Financial Services, & Insurance (BFSI) Market by Country
    • 10.4.4.4 LAMEA IT & Telecommunication Market by Country
    • 10.4.4.5 LAMEA Automotive & Transportation Market by Country
    • 10.4.4.6 LAMEA Healthcare Market by Country
    • 10.4.4.7 LAMEA Other Industry Vertical Market by Country
  • 10.4.5 LAMEA Contextual Advertising Market by Country
    • 10.4.5.1 Brazil Contextual Advertising Market
      • 10.4.5.1.1 Brazil Contextual Advertising Market by Type
      • 10.4.5.1.2 Brazil Contextual Advertising Market by Approach
      • 10.4.5.1.3 Brazil Contextual Advertising Market by Deployment
      • 10.4.5.1.4 Brazil Contextual Advertising Market by Industry Vertical
    • 10.4.5.2 Argentina Contextual Advertising Market
      • 10.4.5.2.1 Argentina Contextual Advertising Market by Type
      • 10.4.5.2.2 Argentina Contextual Advertising Market by Approach
      • 10.4.5.2.3 Argentina Contextual Advertising Market by Deployment
      • 10.4.5.2.4 Argentina Contextual Advertising Market by Industry Vertical
    • 10.4.5.3 UAE Contextual Advertising Market
      • 10.4.5.3.1 UAE Contextual Advertising Market by Type
      • 10.4.5.3.2 UAE Contextual Advertising Market by Approach
      • 10.4.5.3.3 UAE Contextual Advertising Market by Deployment
      • 10.4.5.3.4 UAE Contextual Advertising Market by Industry Vertical
    • 10.4.5.4 Saudi Arabia Contextual Advertising Market
      • 10.4.5.4.1 Saudi Arabia Contextual Advertising Market by Type
      • 10.4.5.4.2 Saudi Arabia Contextual Advertising Market by Approach
      • 10.4.5.4.3 Saudi Arabia Contextual Advertising Market by Deployment
      • 10.4.5.4.4 Saudi Arabia Contextual Advertising Market by Industry Vertical
    • 10.4.5.5 South Africa Contextual Advertising Market
      • 10.4.5.5.1 South Africa Contextual Advertising Market by Type
      • 10.4.5.5.2 South Africa Contextual Advertising Market by Approach
      • 10.4.5.5.3 South Africa Contextual Advertising Market by Deployment
      • 10.4.5.5.4 South Africa Contextual Advertising Market by Industry Vertical
    • 10.4.5.6 Nigeria Contextual Advertising Market
      • 10.4.5.6.1 Nigeria Contextual Advertising Market by Type
      • 10.4.5.6.2 Nigeria Contextual Advertising Market by Approach
      • 10.4.5.6.3 Nigeria Contextual Advertising Market by Deployment
      • 10.4.5.6.4 Nigeria Contextual Advertising Market by Industry Vertical
    • 10.4.5.7 Rest of LAMEA Contextual Advertising Market
      • 10.4.5.7.1 Rest of LAMEA Contextual Advertising Market by Type
      • 10.4.5.7.2 Rest of LAMEA Contextual Advertising Market by Approach
      • 10.4.5.7.3 Rest of LAMEA Contextual Advertising Market by Deployment
      • 10.4.5.7.4 Rest of LAMEA Contextual Advertising Market by Industry Vertical

Chapter 11. Company Profiles

• 11.1 Google LLC (Alphabet Inc.)
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Segmental and Regional Analysis
  • 11.1.4 Research & Development Expenses
  • 11.1.5 SWOT Analysis
• 11.2 Microsoft Corporation
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Segmental and Regional Analysis
  • 11.2.4 Research & Development Expenses
  • 11.2.5 Recent strategies and developments:
    • 11.2.5.1 Product Launches and Product Expansions:
  • 11.2.6 SWOT Analysis
• 11.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segmental and Regional Analysis
  • 11.3.4 Recent strategies and developments:
    • 11.3.4.1 Product Launches and Product Expansions:
  • 11.3.5 SWOT Analysis
• 11.4 Yahoo, Inc.
  • 11.4.1 Company Overview
  • 11.4.2 Recent strategies and developments:
    • 11.4.2.1 Product Launches and Product Expansions:
  • 11.4.3 SWOT Analysis
• 11.5 Adobe, Inc.
  • 11.5.1 Company Overview
  • 11.5.2 Financial Analysis
  • 11.5.3 Segmental and Regional Analysis
  • 11.5.4 Research & Development Expense
  • 11.5.5 SWOT Analysis
• 11.6 Media.Net Advertising FZ-LLC
  • 11.6.1 Company Overview
• 11.7 Playwire LLC
  • 11.7.1 Company Overview
• 11.8 PubMatic, Inc.
  • 11.8.1 Company Overview
  • 11.8.2 Recent strategies and developments:
    • 11.8.2.1 Partnerships, Collaborations, and Agreements:
• 11.9 Baidu, Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Financial Analysis
  • 11.9.3 Segmental Analysis
  • 11.9.4 Research & Development Expenses
  • 11.9.5 SWOT Analysis
• 11.10. GumGum, Inc.
  • 11.10.1 Company Overview
  • 11.10.2 Recent strategies and developments:
    • 11.10.2.1 Partnerships, Collaborations, and Agreements:
    • 11.10.2.2 Product Launches and Product Expansions:
    • 11.10.2.3 Acquisition and Mergers:

Chapter 12. Winning Imperatives of Contextual Advertising Market