중국의 헤비 듀티 모터 오일(HDMO) 채널 : 분석, 범위, 주요 메시지

Scope of HDMO Channel Analysis

The study provides a comprehensive demand matrix for HDMO (Heavy-Duty Motor Oil) by product and channel in China. It aims to:

• Identify change drivers at the channel level.
• Highlight channels poised for growth.
• Recommend strategies for success in these channels.

Despite a projected decline in HDMO demand from 2024 to 2029-driven by economic slowdown, trade uncertainties, EV penetration, and premium lubricants-opportunities remain in premium products, varying by channel.

Key Messages

• Understand attractive channels from both volume and premium penetration perspectives.
• Learn how to serve these channels effectively via product/service offerings and route-to-market strategies.
• For HDMO blenders to succeed in a stalling market, they must:
  • Evaluate and capture future opportunities.
  • Prepare for change and strategize effectively.

Strategic Insights

The study helps businesses by revealing:

• Current market share in each channel.
• Competitor product strategies and route-to-market approaches.
• Opportunities in premium products and how to maintain/enhance market position.

Product and Channel Drivers

Product - Viscosity Grade:

• Influenced by national emission standards and EV/premium lubricant penetration.

Product - API Grade:

• Driven by engine design advancements and performance requirements.

Channels:

• Traditional Retail: Influenced by brand loyalty, availability, and regional economics.
• Online: Driven by e-commerce growth and digital-savvy consumers.
• Direct Sales: Preferred by large fleets and construction firms for customization and bulk benefits.

Recommendations

• Recognize that premium product opportunities differ by channel.
• Leverage insights to prepare effective strategies for growth.
• Understand and act on key demand drivers by product and channel.