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미용 제품의 독립계 전문 소매업 : 경로 분석과 시장 기회

Boutique Beauty Retailers: Channel Analysis and Opportunities

리서치사 Kline & Company, Inc.
발행일 발행예정 상품 코드 528140
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미용 제품의 독립계 전문 소매업 : 경로 분석과 시장 기회 Boutique Beauty Retailers: Channel Analysis and Opportunities
발행일 : 발행예정 페이지 정보 : 영문

미용 제품의 독립계 전문 소매업에 대해 조사했으며, 주요 소매업체(브랜드) 개요, 매출, 일반적인 점포 규모 및 형태, 제공 제품, 판매 활동과 가격 전략, 주요 성공요인, 향후 전망 등의 정보를 전해드립니다.

1. 조사 대상 국가 및 소매업체(브랜드)

  • 프랑스
    • Annick Goutal
    • Guerlain
    • Guerlain
    • Kiehl's
    • Kiko Milano
    • L'Occitane
    • Lush
    • MAC
    • The Body Shop
    • Yves Rocher
  • 한국
    • Club Clio
    • Etude House
    • Innisfree
    • It's Skin
    • Missha
    • Nature Republic
    • Skin Food
    • The Saem
    • TheFaceShop
    • Tonymoly
    • Too Cool for School
  • 영국
    • Cowshed
    • Jo Malone London
    • Kiko Milano
    • Liz Earle
    • L'Occitane
    • Lush
    • Molton Brown
    • Neal's Yard Remedies
    • Penhaligon's
    • The Body Shop
  • 미국
    • Aesop
    • Aveda
    • Bare Escentuals
    • Bath & Body Works
    • Crabtree & Evelyn
    • Fresh
    • Fresh
    • L'Occitane
    • Lush
    • MAC
    • Malin & Goetz
    • Origins

2. 보고서 : 조사 내용

  • 요점
  • 성공요인
  • 소매업체(브랜드) 개요
    • 경쟁 초점과 강점
    • 매출과 도어 카운트
    • 일반적인 점포 규모
    • 점포의 장소(노면점 vs. 몰내)
    • 생산성 추정 측정(매출/면적, 트래픽 패턴)
    • 미용의 역할
    • 제공 제품
    • 가격 전략
    • 판매 활동
    • 외장 및 내장 사진
    • 평가와 전망

3. 데이터베이스 : 조사 항목

  • 모회사
  • 소매업체(브랜드)
  • 제품 부문(대중품, 매스티지품, 고급품)
  • 국가
  • 제품 카테고리
    • 향수
    • 헤어케어
    • 메이크업
    • 스킨케어(바디)
    • 스킨케어(페이스)
    • 기타 미용 제품
      • 데오드란트 및 제한제
      • 제모제, 왁스, 탈색제
      • 구강관리 제품
      • 퍼스널 클렌징 제품
      • 면도 제품
    • 기타
      • 상기 소매업이 판매하는 기타 제품
  • 매출
  • 도어 카운트
  • 성장률
  • 시장 점유율
KSM 17.08.07

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Regional Coverage: Asia n Europe n United States

Specialty stores is one of the leading and fastest growing channels for beauty, but also one of the least tracked in terms of data coverage. Leveraging Kline's long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, this new program will offer in-depth insights into the boutique retailer (or vertically-integrated specialty store) channel. This first edition will take a close look at four key markets where many leading boutique retailers are headquartered: France, South Korea, the United Kingdom, and the United States.

This Report Will Help Subscribers to:

  • Assess the size and evolution of the boutique retailer channel
  • Quantify sales and door counts for key and emerging retailer chains
  • Take a deep look at the competitive strengths and focus of important specialty retailers, such as Lush, L'Occitane, and TheFaceShop
  • Understand various productivity measures, including store sizes, traffic patterns, and number of sales associates

Scope

Boutique Beauty Retailers: Channel Analysis and Opportunities will provide a detailed independent appraisal of the fast-moving specialty stores channel and will explore market opportunities and threats for beauty marketers and retailers.

  • Boutique retailers, also called freestanding stores or vertically-integrated beauty retailers, are defined as retailers where the brand equals the retailer, and the brand is the only one sold at that store.
  • Retailers analyzed are chains with three or more locations.
  • This analysis will cover sales in the physical specialty store channel only. It will exclude any sales that specialty store brands may generate outside of the channel (e.g., via department stores or the Internet).
  • This first edition will focus on markets where several vertically-integrated beauty retailers are headquartered: France, South Korea, United Kingdom, and United States.
  • Category scope includes skin care (face), skin care (body), makeup, fragrances, hair care, and other beauty.
  • The service will examine retailers in three segments based on price positioning-mass, masstige, and premium.

Key Benefits

This service will assist beauty marketers and retailers in identifying opportunities and threats within the specialty stores channel. It will also serve as an invaluable tool in the strategic planning process.

  • Quantify the boutique beauty retailer channel better than ever before.
  • Have a more complete picture of the overall beauty market.
  • Continually monitor developments in this critical channel.
  • Understand emerging trends and retailers.
  • Assess key success factors and productivity measures across a number of retailers.
  • Develop business strategies by understanding the trends and developments driving freestanding stores.

Table of Contents

Tentative Report Contents*

This program will consist of two deliverables, a written report and an interactive database with data for each country listed in Table 1.

Contents of Written Report

  • Key takeaways
  • Factors for success
  • Retailer profiles of approximately 10 select retailers (see Table 2) that will include the following:
    • Competitive focus and strengths
    • Sales and door count
    • Typical store size
    • Prime type of locations (street versus mall)
    • Estimated productivity measures (sales/square foot, traffic patterns)
    • Role of beauty
    • Product offerings
    • Pricing strategy
    • Merchandising activities
    • Photos of store exterior and interior
    • Assessment and outlook

image1

* Subject to charter subscriber input

Contents of Database

The database will contain detailed information for all key retailers in each country, featuring the following:

image2

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