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중국의 가전제품 시장 : 산업 분석과 전망

China Home Appliances Market: Industry Analysis & Outlook (2019-2023)

리서치사 Koncept Analytics
발행일 2019년 05월 상품 코드 841526
페이지 정보 영문 76 Pages
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중국의 가전제품 시장 : 산업 분석과 전망 China Home Appliances Market: Industry Analysis & Outlook (2019-2023)
발행일 : 2019년 05월 페이지 정보 : 영문 76 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

중국의 가전제품(Home Appliances) 시장에 대해 분석했으며, 전체적인 시장 규모 동향 전망(향후 5년간), 제품별 상세 동향, 주요 시장 성장 촉진·억제요인, 시장 경쟁 상황(시장 점유율 구조), 주요 기업 개요·실적 등을 조사했습니다.

제1장 개요

제2장 중국의 가전제품 시장 분석

  • 중국의 가전제품 시장
    • 시장 매출(금액 기준)
    • 시장 매출 예측(금액 기준)
    • 시장 점유율 : 부문별
  • 중국의 에어컨 시장
    • 시장 매출(금액 기준)
    • 시장 매출 예측(금액 기준)
    • 시장 규모(수량 기준)
    • 시장 규모 예측(수량 기준)
    • 수출 대수(수량 기준)
    • 수출 대수 예측(수량 기준)
  • 중국의 세탁기 시장
  • 중국의 냉장고 시장
  • 중국의 주요 주방 가전 시장
  • 중국의 소형 주방 가전 시장

제3장 시장 역학

  • 성장 촉진요인
  • 주요 동향과 발전
  • 과제

제4장 경쟁 상황

  • 에어컨 시장 점유율 : 기업별
  • 온라인 에어컨 시장 점유율 : 기업별
  • 세탁기 시장 점유율 : 기업별
  • 고급 세탁기 시장 점유율 : 기업별
  • 냉장고 시장 점유율 : 기업별
  • 고급 냉장고 시장 점유율 : 기업별
  • 소형 주방 가전 시장 점유율 : 기업별

제5장 기업 개요

  • Midea Group
    • 사업 개요
    • 주요 재무 지표
    • 사업 전략
  • Gree Electric
  • Qingdao Haier
  • Robam
KSM 19.05.29

Home appliances are electrical machines used in household chores such as cooking, cleaning or food preservation etc. These appliances can be broadly divided into two categories: white goods, small kitchen appliances, and major kitchen appliances. White goods are the large appliances used for regular housekeeping tasks such as cleaning, laundry, food preservation. These include washing machine, refrigerator, and air conditioner (AC). Major kitchen appliances are bigger and not portable. They are generally built-in. Range hoods, gas stoves, and ovens are the most widely used major kitchen appliances. Small kitchen appliances are smaller and portable, generally used on table-tops, counter-tops, or other platforms, to perform a household task.

Chinese home appliances market is experiencing lucrative growth due to improving disposable incomes, urbanization, and increasing consumption of white goods in rural areas. China is the fastest growing home appliances market all over the world. Being technically advanced and relatively cheaper, many countries are importing home appliances from China. In China, there is a high replacement demand for white goods and small appliances. Whereas, major kitchen appliances market is witnessing a higher demand for new products. Premium white goods are being increasingly adopted by the consumers.

Refrigerator and washing machine markets are majorly supported by the trend of premiumization. Air conditioner segment dominated the Chinese home appliances market due to high export and domestic demand of AC. However, AC market could see a downfall due to ongoing trade war with the U.S. Additionally, rising household debts in China could adversely affect the overall Chinese home appliances market.

China home appliances market is majorly dominated by Qingdao Haier (Haier electronics), Midea Group, Gree Electric, and Robam Appliances. Gree Electric is a major contributor for China AC market. Whereas, China online AC market is majorly ruled by AUX and Midea Group. Haier dominates the refrigerator and washing machine market in China.

Table of Contents

1. Overview

  • 1.1 Home Appliances

2. China Home Appliances Market Analysis

  • 2.1 China Home Appliances Market Value
  • 2.2 China Home Appliances Market Value Forecast
  • 2.3 China Home Appliances Market Share by Segment
  • 2.4 China AC Market Value
  • 2.5 China AC Market Value Forecast
  • 2.6 China AC Market Volume
  • 2.7 China AC Market Volume Forecast
  • 2.8 China AC Export Volume
  • 2.9 China AC Export Volume Forecast
  • 2.10 China Washing Machine Market Value
  • 2.11 China Washing Machine Market Value Forecast
  • 2.12 China Washing Machine Market Volume
  • 2.13 China Washing Machine Market Volume Forecast
  • 2.14 China Washing Machine Market by Type
  • 2.15 China Washing Machine Export Volume
  • 2.16 China Washing Machine Export Volume Forecast
  • 2.17 China Refrigerator Market Value
  • 2.18 China Refrigerator Market Value Forecast
  • 2.19 China Refrigerator Market Volume
  • 2.20 China Refrigerator Market Volume Forecast
  • 2.21 China Refrigerator Market by Type
  • 2.22 China Refrigerator Export Volume
  • 2.23 China Refrigerator Export Volume Forecast
  • 2.24 China Major Kitchen Appliances Market Value
  • 2.25 China Major Kitchen Appliances Market Value Forecast
  • 2.26 China Small Kitchen Appliances Market Value
  • 2.27 China Small Kitchen Appliances Market Value Forecast

3. Market Dynamics

  • 3.1 Growth Drivers
    • 3.1.1 Improving Disposable Income
    • 3.1.2 Rapid Urbanization
    • 3.1.3 Increasing White Goods Consumption in Rural Areas
  • 3.2 Key Trends
    • 3.2.1 Varying ASPs of White Goods in Domestic Market
    • 3.2.2 Varying Demand for Home Appliances
    • 3.2.3 China- The Fastest Growing Home Appliances Market Globally
    • 3.2.4 Chinese Players Tapping into Global Market via M&A
    • 3.2.5 Rise of Digital Customer
    • 3.2.6 Trade War with the U.S.
  • 3.3 Challenges
    • 3.3.1 Rising Household Debts in China

4. Competitive Landscape

  • 4.1 China AC Market Share by Company
  • 4.2 China Online AC Market Share by Company
  • 4.3 China Washing Machine Market Share by Company
  • 4.4 China Premium Washing Machine Market Share by Company
  • 4.5 China Refrigerator Market Share by Company
  • 4.6 China Premium Refrigerator Market Share by Company
  • 4.7 China Small Kitchen Appliances Market Share by Company

5. Company Profiles

  • 5.1 Midea Group
    • 5.1.1 Business Overview
    • 5.1.2 Financial Overview
    • 5.1.3 Business Strategies
  • 5.2 Gree Electric
    • 5.2.1 Business Overview
    • 5.2.2 Financial Overview
    • 5.2.3 Business Strategies
  • 5.3 Qingdao Haier
    • 5.3.1 Business Overview
    • 5.3.2 Financial Overview
    • 5.3.3 Business Strategies
  • 5.4 Robam
    • 5.4.1 Business Overview
    • 5.4.2 Financial Overview
    • 5.4.3 Business Strategies

List of Charts

  • Home Appliances
  • China Home Appliances Market Value (2014-2018)
  • China Home Appliances Market Value Forecast (2019-2023)
  • China Home Appliances Market Share by Segment (2018)
  • China AC Market Value (2014-2018)
  • China AC Market Value Forecast (2019-2023)
  • China AC Market Volume (2014-2018)
  • China AC Market Volume Forecast (2019-2023)
  • China AC Export Volume (2014-2018)
  • China AC Export Volume Forecast (2019-2023)
  • China Washing Machine Market Value (2014-2018)
  • China Washing Machine Market Value Forecast (2019-2023)
  • China Washing Machine Market Volume (2014-2018)
  • China Washing Machine Market Volume Forecast (2019-2023)
  • China Washing Machine Market by Type (2018)
  • China Washing Machine Export Volume (2014-2018)
  • China Washing Machine Export Volume Forecast (2019-2023)
  • China Refrigerator Market Value (2014-2018)
  • China Refrigerator Market Value Forecast (2019-2023)
  • China Refrigerator Market Volume (2014-2018)
  • China Refrigerator Market Volume Forecast (2019-2022)
  • China Refrigerator Market by Type (2018)
  • China Refrigerator Export Volume (2014-2018)
  • China Refrigerator Export Volume Forecast (2019-2023)
  • China Refrigerator Export Volume Forecast (2019-2023)
  • China Major Kitchen Appliances Market Value Forecast (2019-2023)
  • China Small Kitchen Appliances Market Value (2014-2018)
  • China Small Kitchen Appliances Market Value Forecast (2019-2023)
  • China GNI per Capita (2014-2018)
  • China Urban Population (2014-2018)
  • China Rural Ownerships of Refrigerator and Washing Machine (2014-2018)
  • China White Goods ASP Forecast (2018-2023)
  • China Home Appliances Demand Share (2018)
  • Regional Home Appliances Market CAGRs (2014-2023)
  • China Household Debts as % of GDP (2014-2018)
  • China AC Market Share by Company (2018)
  • China Online AC Market Share by Company (2018)
  • China Washing Machine Market Share by Company (2018)
  • China Premium Washing Machine Market Share by Company (2018)
  • China Refrigerator Market Share by Company (2018)
  • China Premium Refrigerator Market Share by Company (2018)
  • China Small Kitchen Appliances Market Share by Company (2018)
  • Midea Group Revenue by Products (2018)
  • Midea Group Revenue and Net Income (2014-2018)
  • Gree Electric Revenue by Products (2018)
  • Gree Electric Revenue and Net Income (2014-2018)
  • Qingdao Haier Revenue by Segments (2018)
  • Qingdao Haier Revenue and Net Income (2014-2018)
  • Robam Revenue by Products (2018)
  • Robam Revenue and Net Income (2014-2018)
  • M&A of Chinese Key Players
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