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세계의 스마트 스피커 시장(금액, 설치대수, 출하대수) : 인사이트, 동향, 예측(2020-2024년)

Global Smart Speaker Market (by Value, Installed Base & Shipments) - Insights, Trends & Forecast (2020-2024)

리서치사 Koncept Analytics
발행일 2020년 01월 상품 코드 923309
페이지 정보 영문 102 Pages
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세계의 스마트 스피커 시장(금액, 설치대수, 출하대수) : 인사이트, 동향, 예측(2020-2024년) Global Smart Speaker Market (by Value, Installed Base & Shipments) - Insights, Trends & Forecast (2020-2024)
발행일 : 2020년 01월 페이지 정보 : 영문 102 Pages

세계 스마트 스피커 시장은 2020-2024년간 21.12%의 연평균 복합 성장률(CAGR)로 성장을 지속하여 2024년에는 199억 1,000만 달러에 이를 것으로 예측됩니다. 시장 성장 주요인으로서 IoT 디바이스 보급, 보이스 커머스(Voice Commerce) 확대, 밀레니얼 세대 사이에서의 인기, 5G 인프라 정비 등을 들 수 있습니다. 한편 시장이 성장하면서 언어 로컬라이즈, 프라이버시/보안 위험, 높은 가격 등의 문제도 생기고 있습니다. 현재 Amazon Alexa, Google Assistant, Apple Siri, Duer OS, Xiao Al, Ali Genie 등의 플랫폼이 제공되고 있는데, 특히 Alexa가 저가격·다기능·고효율 등의 특징을 무기로 가장 높은 시장 점유율을 차지하고 있습니다. 국가별로 보면 미국과 중국이 최대급 시장입니다.

세계의 스마트 스피커(Smart Speaker) 시장을 분석했으며, 전체적인 시장 규모 동향 전망(과거 및 향후 5년간), 플랫폼별·지역별·주요 국가별(미국, 중국) 상세 동향, 주요 시장 성장 촉진요인 및 억제요인과 최신 상황, 기업간 경쟁 상황 및 실적 비교, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

제1장 시장 개요

  • 스마트 스피커란?
  • 스마트 스피커의 기능
  • 스마트 스피커의 장점
  • 스마트 스피커의 단점
  • 스마트 스피커 및 디바이스
  • 스마트 스피커 : 가상비서 플랫폼
  • 주요 스마트 스피커 : 가상비서 플랫폼

제2장 세계 시장 분석

  • 세계의 스마트 스피커 시장 규모 : 실적(금액 기준)
  • 세계의 스마트 스피커 시장 규모 : 예측(금액 기준)
  • 세계의 스마트 스피커 시장 규모, 플랫폼별
  • 세계의 스마트 스피커 시장 규모, 지역별
  • 세계의 스마트 스피커 시장 : 설치대수
    • 시장 규모 예측(설치대수)
    • 시장 점유율(설치대수)
    • Alexa 시장 규모(예측, 설치대수)
    • Google Assistant 시장 규모(예측, 설치대수)
    • Siri 시장 규모(예측, 설치대수)
  • 스마트 스피커 시장 규모, 지역별(설치대수)
  • 세계의 스마트 스피커 출하대수(실적)
  • 세계의 스마트 스피커 출하대수(예측)
  • 세계의 스마트 스피커 출하대수 : 지역별

제3장 지역별 시장 분석

  • 미국
    • 미국 스마트 스피커 시장 규모 : 실적(금액 기준)
    • 미국 스마트 스피커 시장 규모 : 예측(금액 기준)
    • 세계의 스마트 스피커 시장 점유율, 플랫폼별
    • 미국의 Alexa 판매액(실적)
    • 미국의 Alexa 판매액(예측)
    • 미국의 Google Assistant 판매액(실적)
    • 미국의 Google Assistant 판매액(예측)
    • 미국의 Siri 판매액(실적)
    • 미국의 Siri 판매액(예측)
    • 미국의 스마트 스피커 시장, 제품별
  • 중국
    • 중국의 스마트 스피커 출하대수

제4장 시장 역학

  • 성장 촉진요인
    • 가처분소득 증가
    • 스마트홈 증가
    • 도시 인구 증가
    • IoT 디바이스 보급
    • 보이스 커머스의 인기
    • 5G 인프라 정비
    • 스마트 스피커에 끌리는 밀레니얼 세대
  • 주요 동향과 발전
    • 자택에서의 스마트 스피커 사용 급증
    • 자연언어처리(NLP)의 진보
    • 기술적 제품으로서의 경향 증가
    • 다기능 디바이스 수요 증가
  • 과제
    • 언어 로컬라이즈
    • 프라이버시/보안 위험
    • 높은 가격

제5장 경쟁 환경

  • 세계 시장
    • 시장 매출과 주식 시가총액 비교
    • 세계의 스마트 스피커 시장 점유율 구조 : 기업별
    • 세계의 스마트 스피커 시장 출하대수 : 기업별
    • 시장 점유율 구조(출하대수 기준) : 카테고리별 기업별
  • 미국 시장
    • 미국의 스마트 스피커 시장 점유율 구조 : 기업별
  • 중국 시장
    • 중국의 스마트 스피커 시장 점유율 구조 : 기업별

제6장 기업 개요

  • Amazon.com, Inc.
    • 사업 개요
    • 재무 개요
    • 사업 전략
  • Apple, Inc.
  • Alphabet Inc.(Google)
  • Baidu, Inc.
  • Alibaba Group Holding Limited
  • Xiaomi Corporation
LSH 20.02.19

List of Figures

  • Features of Smart Speakers
  • Smart Speakers Devices
  • Major Smart Speakers- Virtual Assistant Platforms
  • Global Smart Speaker Market by Value (2015-2019)
  • Global Smart Speaker Market Forecast by Value (2020-2024)
  • Global Smart Speaker Market by Platform (2019)
  • Global Smart Speaker Market by Region (2019)
  • Global Smart Speaker Market Forecast by Installed Base (2019-2024)
  • Global Smart Speaker Market Share by Installed Base (2019)
  • Global Alexa Forecast by Installed Base (2019-2024)
  • Global Google Assistant Forecast by Installed Base (2020-2024)
  • Global Siri Forecast by Installed Base (2020-2024)
  • Global Smart Speaker Installed Base by Region (2019)
  • Global Smart Speaker Shipments (2015-2019)
  • Global Smart Speaker Shipments Forecast (2020-2024)
  • Global Smart Speaker Shipment by Region (2019*)
  • The US Smart Speaker Market by Value (2015-2019)
  • The US Smart Speaker Market Forecast by Value (2020-2024)
  • The US Smart Speaker Market Share by Platform (2019)
  • The US Alexa Smart Speaker Sales by Value (2015-2019)
  • The US Alexa Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Google Assistant Smart Speaker Sales by Value (2017-2019)
  • The US Google Assistant Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Siri Smart Speaker Sales by Value (2017-2019)
  • The US Siri Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Smart Speaker Market by Product (2019)
  • China Smart Speaker Shipment (2019-2024)
  • Global Gross National Income (GNI) Per Capita (2014-2018)
  • Global Smart Home Market Forecast (2019-2024)
  • Global Urban Population (2014-2018)
  • Number of Installed IoT Devices (2015-2019)
  • Monthly Active US Smart Speaker Voice Commerce Users (2017-2018)
  • Number of 5G Connections Forecast by Region (2021-2025)
  • Smart Speakers Ownership in the US Households (2017-2018)
  • US Retail Prices of Selected Voice Enabled Smart Speakers
  • Key Players - Revenue & Market Cap Comparison (2018/2019)
  • Global Smart Speaker Market Share by Company (2019)
  • Global Smart Speaker Shipment by Company (2018-2019)
  • Global Smart Speaker Shipment Category Share by Company ( Q3 2019)
  • The U.S. Smart Speaker Market Share by Company (2019)
  • China Smart Speaker Market Share by Company (2019)
  • Amazon.com Net Sales by Segment (2018)
  • Amazon.com Net Sales by Region (2018)
  • Amazon.com Net Sales and Net Income (Loss) (2014-2018)
  • Apple, Inc. Net Sales by Segments (2018)
  • Apple, Inc. Net Sales by Products (2018)
  • Apple, Inc. Net Sales and Net Income (2014-2018)
  • Alphabet Inc. (Google) Sales by Product Category (2018)
  • Alphabet Inc. (Google) Sales by Region (2018)
  • Alphabet Inc. (Google) Revenues and Net Income (2014-2018)
  • Baidu, Inc. Revenues by Segment (2018)
  • Baidu, Inc. Revenues and Net Income (2014-2018)
  • Alibaba Group Holding Limited Revenue by Segment (2019)
  • Alibaba Group Holding Limited Revenues and Net Income (2015-2019)
  • Xiaomi Corporation Sales by Segment (2018)
  • Xiaomi Corporation Sales by Region (2018)
  • Xiaomi Corporation Revenue and Profit (2014-2018)

The global smart speaker market is estimated to reach US$19.91 billion in 2024, growing at a CAGR of 21.12% for the period spanning from 2020 to 2024. The factors such as increasing disposable income, rising number of smart homes, growing urban population, increasing penetration of IoT devices, rising voice commerce, millennials attraction towards smart speaker and establishment of 5G connections are expected to drive the market. However, growth of the industry will be challenged by localization of language privacy and security risks and high prices. A few notable trends include increasing usage of smart speakers at home, advancement in natural language processing, growing inclination towards technological advancement and rising demand for multifunctional devices.

The global smart speaker market is broadly segmented into various platforms including Amazon Alexa, Google Assistant, Apple Siri, Duer OS, Xiao Al, Ali Genie and others. Rising consumer preference for Alexa, low cost and high efficiency along with its multi-functional features helped Alexa to remain at top position amongst all the smart speakers. In the smart speaker market, Alexa accounted for the highest share in 2019.

The fastest growing regional market is the United States owing to increasing number of devices per household coupled with the rising adoption of smart speakers. The U.S. and China are highly established premium markets that contribute to significant shares in the global market. Growing installed base users for smart devices in the China propelled the demand for smart speakers.

Scope of the report:

  • The report provides a comprehensive analysis of the global smart speaker market is broadly segmented into various platforms including Amazon Alexa, Google Assistant, Apple Siri, Duer OS, Xiao Al, Ali Genie and others.
  • The major regional markets have been analyzed, along with country coverage of the US and China.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Amazon.com Inc., Apple Inc., Alphabet Inc., Baidu Inc., Alibaba Group Holding Limited, Xiaomi Corporation) are also presented in detail.

Key Target Audience:

  • Smart Speaker Manufacturers
  • Raw Material/Component Suppliers
  • End Users
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

  • 1.1. Smart Speakers
  • 1.2. Features of Smart Speakers
  • 1.3. Pros of Smart Speakers
  • 1.4. Cons of Smart Speakers
  • 1.5. Smart Speakers Devices
  • 1.6. Smart Speakers- Virtual Assistant Platforms
  • 1.7. Major Smart Speakers- Virtual Assistant Platforms

2. Global Market Analysis

  • 2.1. Global Smart Speaker Market by Value
  • 2.2. Global Smart Speaker Market Forecast by Value
  • 2.3. Global Smart Speaker Market by Platform
  • 2.4. Global Smart Speaker Market by Region
  • 2.5. Global Smart Speaker Market by Installed Base
    • 2.5.1. Global Smart Speaker Market Forecast by Installed Base
    • 2.5.2. Global Smart Speaker Market Share by Installed Base
    • 2.5.3. Global Alexa Forecast by Installed Base
    • 2.5.4. Global Google Assistant Forecast by Installed Base
    • 2.5.5. Global Siri Forecast by Installed Base
  • 2.6. Global Smart Speaker Installed Base by Region
  • 2.7. Global Smart Speaker Shipments
  • 2.8. Global Smart Speaker Shipments Forecast
  • 2.9. Global Smart Speaker Shipment by Region

3. Regional Market Analysis

  • 3.1. The US
    • 3.1.1. The US Smart Speaker Market by Value
    • 3.1.2. The US Smart Speaker Market Forecast by Value
    • 3.1.3. The US Smart Speaker Market Share by Platform
    • 3.1.4. The US Alexa Smart Speaker Sales by Value
    • 3.1.5. The US Alexa Smart Speaker Sales Forecast by Value
    • 3.1.6. The US Google Assistant Smart Speaker Sales by Value
    • 3.1.7. The US Google Assistant Smart Speaker Sales Forecast by Value
    • 3.1.8. The US Siri Smart Speaker Sales by Value
    • 3.1.9. The US Siri Smart Speaker Sales Forecast by Value
    • 3.1.10. The US Smart Speaker Market by Product
  • 3.2. China
    • 3.2.1. China Smart Speaker Shipment

4. Market Dynamics

  • 4.1. Growth Drivers
    • 4.1.1. Increasing Disposable Income
    • 4.1.2. Increasing Number of Smart Homes
    • 4.1.3. Growing Urban Population
    • 4.1.4. Growing Penetration of IoT Devices
    • 4.1.5. Increasing Popularity of Voice Commerce
    • 4.1.6. Establishment of 5G Infrastructure
    • 4.1.7. Millennials Attraction Towards Smart Speakers
  • 4.2. Key Trends & Developments
    • 4.2.1. Rapid Increase in the Usage of Smart Speakers at Home
    • 4.2.2. Advancement in Natural Language Processing (NLP)
    • 4.2.3. Growing Inclination Towards Technological Products
    • 4.2.4. Rising Demand for Multifunctional Devices
  • 4.3. Challenges
    • 4.3.1. Localization of Language
    • 4.3.2. Privacy and Security Risk
    • 4.3.3. High Prices

5. Competitive Landscape

  • 5.1. Global Market
    • 5.1.1. Revenue and Market Cap Comparison
    • 5.1.2. Global Smart Speaker Market Share by Company
    • 5.1.3. Global Smart Speaker Shipment by Company
    • 5.1.4. Global Smart Speaker Shipment Category Share by Company
  • 5.2. The U.S. Market
    • 5.2.1. The U.S. Smart Speaker Market Share by Company
  • 5.3. China Market
    • 5.3.1. China Smart Speaker Market Share by Company

6. Company Profiles

  • 6.1. Amazon.com, Inc.
    • 6.1.1. Business Overview
    • 6.1.2. Financial Overview
    • 6.1.3. Business Strategies
  • 6.2. Apple, Inc.
    • 6.2.1. Business Overview
    • 6.2.2. Financial Overview
    • 6.2.3. Business Strategies
  • 6.3. Alphabet Inc. (Google)
    • 6.3.1. Business Overview
    • 6.3.2. Financial Overview
    • 6.3.3. Business Strategies
  • 6.4. Baidu, Inc.
    • 6.4.1. Business Overview
    • 6.4.2. Financial Overview
    • 6.4.3. Business Strategies
  • 6.5. Alibaba Group Holding Limited
    • 6.5.1. Business Overview
    • 6.5.2. Financial Overview
    • 6.5.3. Business Strategies
  • 6.6. Xiaomi Corporation
    • 6.6.1. Business Overview
    • 6.6.2. Financial Overview
    • 6.6.3. Business Strategies
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