세계의 이경 시장 예측(2022-2027년)

The otoscope market is projected to grow at a CAGR of 5.51% to reach a value of US$411.076 million by 2027, from US$282.348 million in 2020.

There are a growing number of cases of otitis media, which is a disease caused due to inflammation in the middle region of the ear and is of two types namely Acute Otitis Media and Otitis Media with Infusion. On the other hand, Otitis externa, which is a disease also known as the swimmer's ear, affects the outer part of the ear. The most common causes for the ear infection are the entering of bacteria or virus in the middle ear, or most often it can result from colds, flus, and allergies, that eventually results in congestion and swelling of the nasal passages, throat, and Eustachian tubes.

Acute otitis media is among one the most common and accounts for 10% to 15% of all the cases for which the younger patients visit the doctor. In addition, there are approximately 60% to around 85% of children, suffer from acute otitis media (AOM) during the first year of their lives. Therefore, these increasing cases of ear infections among children and the geriatric population are causing a spike in the demand for otoscopes globally and fuelling the market growth over the forecast period.

Product Offerings by Major Market Players in the Otoscope Market Space

The offering of better and advanced otoscopes with enhanced upcoming technologies such as ultrasonic transducers and better magnification features such as quality and durability among other properties by existing and new players in different markets is estimated to lead to increased adoption and propel the market growth further over the forecast period.

Some of the examples of product offerings are as follows:

• Olympus, which is among one of the leading companies involved in the provision of products and solutions catering to different applications in a range of industries, also offers a portfolio of products in the medical systems category, which is otoscopes. They offer two products namely "TRUEVIEW II Otoscope 1.9mm" and the" TRUEVIEW II Otoscope 2.7mm". The former product that is offered by the market player is based on advanced fibre technology, which can facilitate the display of images with superior quality and has a small insertion diameter of 1.9mm. The otoscope product is also fully autoclavable to decontaminate and sanitize it effectively. The latter product that is offered by the company is a product that can offer features such as high durability and boasts of an ergonomic design. In addition, it can facilitate the provision of easy handling in every otoscopic application and is easy to set up and reprocess.
• Welch Allyn, which is one of the leading companies involved in the provision of different products and solutions relating to the ophthalmic and otoscopy applications, among other products, offers their product called the "MacroView Octoscope". This product is advanced in handheld otoscopy. It has enhanced features such as doubling the field of view coupled with a much better and higher amplification rate. The enlarged view thus obtained, is able to provide an easier view of the middle ear. In addition, it has features such as adjustable focus, for variable ear ways or farsighted eyes. It can support fibre optics without interference and offers secure tip fastening of the ear specula.

The Asia Pacific offers good growth opportunities

The North American region is expected to hold a significant share over the forecast period because there are an increasing number of players involved in the provision of advanced and enhanced varieties of otoscopes. In addition, increasing investments in the R&D Of better medical equipment to contribute to the development of the well-established healthcare and medical equipment sector.

In addition, the Asia Pacific region is expected to witness a significant increase In its market share over the forecast period, which is attributable to the fact that there are initiatives being taken by the government in order to boost the healthcare sector. In addition, there is an increasing number of individuals such as children and the geriatric population that are diagnosed with ear canal problems and diseases that require diagnosis and treatment.

Increasing Demand for the video otoscope by medical physicians and ENT professionals

Unlike the standard and pocket-sized otoscope, the video otoscopes are types of otoscopes that are equipped with a digital video camera, which is in turn combined with a high magnification lens and multiple ultra-bright LEDs. The demand for video otoscopes is expected to surge over the forecast period because they are more effective than the other types of otoscopes in testing different ear problems such as otitis media and the otitis externa.

In addition, they are preferred more by the ENT specialists and physicians as they are able to provide a clearer picture of the underlying problems, and thus the physicians are able to rive much better treatment and advice.

Online distribution channels to grow at a significant pace.

The penetration of the internet and the availability of high-speed internet globally, have resulted in the rapid growth and popularity of the e-retail and e-commerce channels. This, in turn, has resulted in a majority of individuals including healthcare professionals procuring their medical equipment and supplies from e-retail and e-commerce channels, as they are able to effectively compare different products and provide lucrative discounts to the users, in addition, to time savings and added convenience of ordering from home or on the go.

Key Developments

• June 2021: Hillrom announced the introduction of the Welch Allyn MacroView Plus Otoscope and the new Welch Allyn PanOptic Plus Ophthalmoscope. In comparison to a regular ear speculum, the new LumiView transparent ear speculum on the Welch Allyn MacroView Otoscope has four times the light through an adult speculum.
• April 2021: GlobalMed is pleased to announce the market release of their TotalExam® Lite camera, which is offered in the general exam and otoscope varieties. In order to deliver exceptional full-motion video and intelligent image capture in an economical form, the new product makes use of GlobalMed's significant digital imaging experience and in-depth understanding of the telehealth sector.
• July 2020: MedRx Inc announced the release of an updated USB video otoscope. Software integration allows the MedRx Video Otoscope to deliver high-quality photos that are saved inside of the Noah database. The MedRx Video Otoscope is made to be used with just one hand. A button for taking pictures has been included in the otoscope's body in the new design.

Impact of the COVID-19 pandemic

The COVID-19 pandemic led to a decline in industrial, commercial, and social activity, owing to the strict lockdown and social distancing protocols. The otoscope market also faced severe losses due to the suspension of non-essential medical procedures and the unified focus of healthcare officials on controlling the pandemic. According to a report by CDC, an expected 41% of people in the US delayed or skipped getting medical treatment, including urgent or emergency care and routine care, by June 30, 2020, due to issues regarding COVID-19. This led to a decrease in demand for the otoscope market. However, as most countries have started to relax their COVID-19 protocols, the market is anticipated to grow. The surge in untreated patients during the pandemic is also expected to drive the market demand post-pandemic.

Segmentation:

• By Product Type

Standard

Pocket-Sized

Video Otoscope

• By Power Source

Battery Operated

• Disposable
• Rechargeable

Electrically Powered

• By Light Source

Light Bulb

Direct Light

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• UK
• Germany
• France
• Spain
• Italy
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Israel
• Others

Asia Pacific

• Japan
• China
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition
• 1.2. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Global Otoscope Market Analysis, by Product Type

• 5.1. Introduction
• 5.2. Standard 
• 5.3. Pocket-Sized
• 5.4. Video Otoscope

6. Global Otoscope Market Analysis, by Power Source

• 6.1. Introduction
• 6.2. Battery Operated
  • 6.2.1. Disposable
  • 6.2.2. Rechargeable
• 6.3. Electrically Powered

7. Global Otoscope Market Analysis, by Light Source

• 7.1. Introduction
• 7.2. Light Bulb
• 7.3. Direct Light

8. Global Otoscope Market Analysis, by Distribution Channel

• 8.1. Introduction
• 8.2. Online 
• 8.3. Offline

9. Global Otoscope Market Analysis, by Geography

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. United States
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. UK
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Spain
  • 9.4.5. Italy
  • 9.4.6. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. United Arab Emirates
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Taiwan
  • 9.6.6. Thailand
  • 9.6.7. Indonesia
  • 9.6.8. Others

10. Competitive Environment and Analysis

• 10.1. Major Players and Strategy Analysis
• 10.2. Emerging Players and Market Lucrativeness
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Vendor Competitiveness Matrix

11. Company Profiles 

• 11.1. Hill-Rom Services, Inc
• 11.2. Rudolf Riester GmbH
• 11.3. American Diagnostic Corporation
• 11.4. Gurin Products LLC
• 11.5. Prestige Medical
• 11.6. Groupe Spengler Holtex
• 11.7. GPC Medical Limited
• 11.8. Henry Schein, Inc.
• 11.9. Olympus Corporation
• 11.10. GF Health Products, Inc.