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Methyl Ester Ethoxylate (MEE) is a non-ionic surfactant formed from the esters of natural vegetable oils through ethoxylation. MEE is comprised of hydrophobic as well as hydrophilic properties, making it quite effective at reducing surface tension in most applications. Its use can be seen extensively in personal care products, detergents, agrochemicals, and industrial cleaning agents, enhancing wetting, emulsification, and solubilization. Moreover, its renewable origin and environment-friendly profile make it a favorite in sustainability-oriented applications above petroleum-based surfactants.
The growing end-use industries, such as agrochemicals, are expected to propel the demand for methyl ester ethoxylate in the projected period. For instance, according to the World Trade Organization (WTO), in 2022, India emerged as the second-largest exporter of agrochemicals globally. The country exported agrochemicals worth US$5.5 billion, up from US$4.9 billion in 2021-222, and in 2022-23 the agrochemical trade surpassed the US exports standing at US$5.4 billion. Additionally, the agrochemical industry's expansion resulted in a trade surplus of INR28,908 crores in FY2022-23. The increased manufacturing of agrochemicals can be attributed to supporting policy reforms, demand and innovation, increased research and development, and capacity building on several manufactured products under the Atmanirbhar Abhiyan initiatives (Make in India). Hence, the growing end-use sector is expected to influence the MEE market in the forecasted period.
Additionally, in the coming years, the sustainability aspect of methyl ester ethoxylate is expected to positively influence market growth. MEE is considered an environment-friendly chemical because it is extracted from renewable sources, which include coconut or palm oil. These are plant-derived materials and thus can be used as a replacement for petroleum-based surfactants, which are less renewable.
Another reason for the increased use of MEE is that it is biodegradable; that is, it tends to break down more readily in the environment, lessening the possibility of its causing long-term pollution and harm to aquatic organisms. Its low toxicity levels also reduce the environmental and health risks that are traditionally associated with synthetic surfactants. These three aspects of renewable sourcing, biodegradability, and low toxicity make MEE an attractive option for ecologically aware applications. Hence, these are some of the major aspects increasing the demand for methyl ester ethoxylate in the projected period.
Methyl Ester Ethoxylate Market drivers
Methyl Ester Ethoxylate Market geographical outlook
The Asia Pacific region is anticipated to hold a substantial share in the methyl ester ethoxylate market in the coming years, as the demand for low-rinse detergent is increasing for various applications in the region. Additionally, with the growing cosmetics and personal care industry and the changing lifestyle of people with increasing purchasing power, the market for methyl ester ethoxylate is anticipated to grow in the coming years.
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