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The global brown sugar market is projected to witness a compounded annual growth rate of 9.91%, growing to US$29.77 billion by 2030 from US$18.56 billion in 2025.
Brown sugar is produced by blending white sugar with molasses, with the depth of color indicating the amount of molasses included in the mixture. The distinction between light and dark brown sugar lies in the varying quantities of molasses added. Brown sugar is stickier and has a richer flavor than white sugar due to its molasses content. The increasing use of brown sugar in bakery products is expected to drive market growth during the forecast period. Additionally, the expanding food and beverage industry, particularly in bakery items that are increasingly made at home, is further contributing to this growth.The rising fast-moving consumer goods (FMCG) sector is also anticipated to boost market expansion in the coming years. Light brown sugar is commonly used in baking, sauces, and glazes, enhancing food presentation and thereby increasing market share. In contrast, dark brown sugar is favored in robust recipes like gingerbread due to its intense color and flavor. Moreover, lifestyle factors such as work-related stress and active living are leading more individuals to consume beverages like tea and coffee, which will also support market growth.
Additionally, many regions worldwide have a strong culture of beverage consumption-particularly tea and coffee-which is expected to drive rapid market growth in the coming years. For example, coffee drinking is an integral part of Portuguese culture; individuals enjoy coffee both at home and in cafes or restaurants. This social aspect of coffee consumption among friends is likely to enhance market expansion during the forecast period. In Portugal, it's common for people to prefer drinking coffee outside their homes at various establishments like cafes and kiosks, leading to a proliferation of cafes on every street. This entrenched culture of beverage consumption will significantly contribute to strong market growth moving forward.
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