건축용 코팅 시장 - 예측(2026-2031년)

The architectural coatings market, growing at a 4.04% CAGR, is anticipated to reach USD 106.477 billion in 2031 from USD 83.933 billion in 2025.

The architectural coatings market encompasses the formulation, manufacturing, and distribution of protective and decorative coatings applied to residential, commercial, and institutional buildings. This includes a wide range of products such as interior and exterior paints, primers, stains, varnishes, and sealers. These coatings are engineered to provide aesthetic enhancement, substrate protection against weathering and corrosion, and specific functional properties like mold resistance, fire retardancy, or easy cleaning. As a mature yet dynamic segment of the broader chemicals industry, its performance is a direct reflection of construction activity, renovation trends, and evolving regulatory and consumer preferences.

Market expansion is fundamentally driven by sustained activity in the global construction and renovation sectors. A primary catalyst is residential construction and remodeling, which represents the largest demand segment. New housing starts, driven by population growth and urbanization, create direct demand for new coatings. More significantly, the cyclical nature of the housing stock generates a continuous, high-volume demand for repainting and refinishing, a non-discretionary maintenance activity that sustains the market through economic cycles. This is amplified by rising consumer interest in home improvement and DIY projects.

Concurrently, commercial and institutional construction-including offices, retail spaces, hospitals, and educational facilities-constitutes a major demand driver. These projects often require specialized, high-performance coatings that meet stringent durability, safety, and environmental standards for public spaces, contributing to value-added growth. The post-construction maintenance and refurbishment of this vast existing building inventory further underpins stable, long-term demand.

A dominant and transformative trend reshaping the market is the powerful shift towards sustainable and environmentally responsible products. This is propelled by tightening global regulations on volatile organic compound (VOC) emissions and growing consumer awareness of indoor air quality and ecological impact. This regulatory and consumer pressure is driving relentless innovation and reformulation. Demand is accelerating for low-VOC, low-odor, and zero-VOC water-based coatings, as well as for products utilizing bio-based or recycled raw materials. This sustainability imperative is no longer a niche trend but a core market requirement, influencing product development across all price points and segments.

Geographically, the Asia-Pacific region is established as the dominant and fastest-growing market. This leadership is attributed to the region's unprecedented pace of urbanization, massive investments in new residential and commercial infrastructure, and a burgeoning middle class with increasing disposable income for home ownership and improvement. The scale of construction activity in China, India, and Southeast Asia makes APAC the undisputed engine of global volume growth.

The competitive and operational landscape is characterized by intense competition among multinational chemical giants and strong regional players. Competition centers on brand strength, extensive distribution networks (professional painters, DIY retailers), technological innovation in resin and additive chemistry, and the ability to offer comprehensive color systems and technical support. Success hinges on balancing portfolio breadth with deep expertise in specific application segments, while maintaining rigorous supply chain and cost management to protect margins.

Despite strong fundamentals, the market faces significant headwinds related to regulatory complexity and raw material volatility. The foremost challenge is navigating an increasingly fragmented and stringent global regulatory environment. Regulations governing VOC content, chemical labeling (e.g., REACH, TSCA), and safety standards vary by country and region, requiring constant reformulation and creating compliance costs that strain R&D resources. Furthermore, the industry is exposed to cyclical fluctuations in the prices of key raw materials derived from petrochemical feedstocks (e.g., acrylics, vinyl acetate ethylene, titanium dioxide), which can pressure profitability and necessitate dynamic pricing strategies.

In conclusion, the architectural coatings market is a robust industry closely tied to the health of the global built environment. Its growth is structurally supported by continuous construction and maintenance needs, but its evolution is being actively driven by the sustainability revolution. For industry experts, strategic focus must center on accelerating the development of next-generation sustainable technologies-including high-performance water-borne systems, true circular material flows, and bio-based resins-while enhancing digital tools for color matching and project specification. The future lies in smart coatings with additional functionalities (e.g., self-cleaning, air-purifying) and in service models that move beyond selling gallons of paint to offering guaranteed performance and lifecycle management. Success will be defined by a company's ability to innovate at the intersection of chemistry, environmental science, and digital engagement, providing durable beauty and protection in a responsible manner.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.)

Architectural Coatings Market Segmentation

• By Resin Type
• Acrylic
• Alkyd
• Polyurethane
• Epoxy
• Polyester
• Others
• By Technology
• Water-Borne
• Solvent-Borne
• By Application
• Interior
• Exterior
• By End-User
• Residential
• Commercial
• Industrial
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Italy
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. ARCHITECTURAL COATINGS MARKET BY RESIN TYPE

• 5.1. Introduction
• 5.2. Acrylic
• 5.3. Alkyd
• 5.4. Polyurethane
• 5.5. Epoxy
• 5.6. Polyester
• 5.7. Others

6. ARCHITECTURAL COATINGS MARKET BY TECHNOLOGY

• 6.1. Introduction
• 6.2. Water-Borne
• 6.3. Solvent-Borne

7. ARCHITECTURAL COATINGS MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. Interior
• 7.3. Exterior

8. ARCHITECTURAL COATINGS MARKET BY END-USER

• 8.1. Introduction
• 8.2. Residential
• 8.3. Commercial
• 8.4. Industrial

9. ARCHITECTURAL COATINGS MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. By Resin Type
  • 9.2.2. By Technology
  • 9.2.3. By Application
  • 9.2.4. By End-User
  • 9.2.5. By Country
    • 9.2.5.1. USA
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. South America
  • 9.3.1. By Resin Type
  • 9.3.2. By Technology
  • 9.3.3. By Application
  • 9.3.4. By End-User
  • 9.3.5. By Country
    • 9.3.5.1. Brazil
    • 9.3.5.2. Argentina
    • 9.3.5.3. Others
• 9.4. Europe
  • 9.4.1. By Resin Type
  • 9.4.2. By Technology
  • 9.4.3. By Application
  • 9.4.4. By End-User
  • 9.4.5. By Country
    • 9.4.5.1. Germany
    • 9.4.5.2. France
    • 9.4.5.3. United Kingdom
    • 9.4.5.4. Spain
    • 9.4.5.5. Italy
    • 9.4.5.6. Others
• 9.5. Middle East and Africa
  • 9.5.1. By Resin Type
  • 9.5.2. By Technology
  • 9.5.3. By Application
  • 9.5.4. By End-User
  • 9.5.5. By Country
    • 9.5.5.1. Saudi Arabia
    • 9.5.5.2. UAE
    • 9.5.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. By Resin Type
  • 9.6.2. By Technology
  • 9.6.3. By Application
  • 9.6.4. By End-User
  • 9.6.5. By Country
    • 9.6.5.1. China
    • 9.6.5.2. India
    • 9.6.5.3. Japan
    • 9.6.5.4. South Korea
    • 9.6.5.5. Indonesia
    • 9.6.5.6. Thailand
    • 9.6.5.7. Taiwan
    • 9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. PPG Industries
• 11.2. Asian Paints Limited
• 11.3. Nippon Paints
• 11.4. Sherwin-Williams Company
• 11.5. Axalta Coating Systems, LLC
• 11.6. RPM International Inc
• 11.7. SUMTER COATINGS, INC.
• 11.8. BASF SE
• 11.9. Kansai Paint Co., Ltd.
• 11.10. FUJIKURA KASEI CO., LTD.

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations