산과의료용 원격의료 시장 - 예측(2026-2031년)

Telehealth for Maternity Care Market is expected to grow at a 8.15% CAGR during the forecast period (2026-2031).

The integration of telehealth into maternity care is fundamentally transforming obstetric practices, enhancing quality, safety, and accessibility within often fragmented healthcare delivery systems. This technology is rapidly evolving from a supplementary service to a core component of a modern, patient-centered maternity care model.

Core Value Propositions and Clinical Integration

The primary strength of telehealth in this sector lies in its ability to bridge critical gaps in care, particularly for populations in rural or underserved areas. It facilitates a team-based approach to obstetrics by enabling seamless collaborative consultations with maternal-fetal medicine specialists and other subspecialists, irrespective of geographic barriers. This promotes higher standards of care and improved safety protocols.

Furthermore, telehealth directly addresses the demand for personalized and convenient care. It empowers pregnant individuals by providing accessible medical counseling, monitoring, and consultations from their homes. This capability significantly reduces the burden of frequent in-person visits, which can be logistically challenging and physically demanding, while maintaining continuous patient-provider engagement. The inherent flexibility and remote nature of the technology are key drivers of its growing acceptance among both patients and healthcare providers, positioning it as a permanent fixture in future care delivery.

Key Market Growth Drivers

A predominant driver for market expansion is the heightened, sustained awareness of maternal health and the focused emphasis on the well-being of both mother and child. This awareness extends to recognizing the necessity for consistent monitoring throughout the prenatal and postnatal periods. Patients are increasingly seeking out solutions that offer convenience without compromising care quality.

Concurrently, supportive regulatory and reimbursement frameworks are solidifying telehealth's role in standard maternity care. The accelerated adoption catalyzed by the pandemic has led to more permanent policy shifts and insurance structures that enhance the financial sustainability of telehealth solutions. This institutional support is critical for widespread and integrated implementation.

Technological advancement acts as a continuous growth catalyst. Innovations in remote monitoring devices, secure communication platforms, and integrated mobile health applications are expanding the scope and sophistication of services offered. These technologies enable more comprehensive, data-driven, and individualized care plans, moving beyond simple video consultations to include vital sign tracking, educational support, and mental health services.

Geographical Market Perspective: North American Leadership

North America is positioned at the forefront of this market, driven by a convergence of these growth drivers. The demand for accessible prenatal care, especially in remote regions, is a fundamental market stimulus. The region's advanced healthcare IT infrastructure, coupled with a rapid post-pandemic normalization of virtual care, has facilitated deep integration.

Strategic national initiatives aimed at improving maternal outcomes are also propelling the market forward. Governmental health agencies are actively funding and promoting programs that leverage telehealth to address maternal morbidity and mortality. These initiatives often focus on building specialized support networks, enhancing data collection for evidence-based practice, and expanding access to mental health resources for expectant and new mothers. The alignment of federal and state-level efforts to incorporate telehealth into standard maternity care protocols is a significant factor sustaining market growth.

Patient preference is increasingly shaping the care model, with a growing acceptance of and demand for virtual consultations as a complementary or alternative option to traditional visits. This shift in consumer behavior is encouraging healthcare systems to formally embed telehealth into their obstetric service lines, ensuring continuity and flexibility of care.

Forward Trajectory

The trajectory for telehealth in maternity care is oriented toward deeper integration and broader application. The technology is expected to move further into mainstream obstetric practice, supported by evolving clinical guidelines, continuous technological refinement, and enduring supportive policies. The focus is expanding from basic connectivity to encompass comprehensive, holistic care models that address physical, mental, and educational needs throughout the maternity journey.

The ultimate market direction points toward hybrid care models, where in-person and virtual visits are strategically coordinated to optimize outcomes, resource utilization, and patient experience. This approach leverages telehealth for routine monitoring, follow-ups, and specialist consultations, while reserving in-person appointments for essential physical examinations, procedures, and complex assessments. As evidence of its efficacy accumulates and systemic barriers continue to lower, telehealth is poised to play an indispensable role in building a more resilient, equitable, and high-quality maternity care ecosystem.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Telehealth for Maternity Care Market Segmentation

• By Type of Service
• Prenatal Care
• Postpartum Care
• Obstetric Consultations
• Lactation Support
• Neonatal Care
• By Technology
• Video Conferencing
• Remote Monitoring
• Mobile Apps
• Web-Based Platforms
• By Application
• High-Risk Pregnancy Management
• Routine Maternity Care
• Postpartum Support
• Childbirth Education
• Others
• By End-User
• Pregnant Women
• Obstetricians and Gynecologists
• Midwives
• Maternity Hospitals and Clinics
• Telehealth Providers
• By Geography
• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. TELEHEALTH FOR MATERNITY CARE MARKET BY TYPE OF SERVICE

• 5.1. Introduction
• 5.2. Prenatal Care
• 5.3. Postpartum Care
• 5.4. Obstetric Consultations
• 5.5. Lactation Support
• 5.6. Neonatal Care

6. TELEHEALTH FOR MATERNITY CARE MARKET BY TECHNOLOGY

• 6.1. Introduction
• 6.2. Video Conferencing
• 6.3. Remote Monitoring
• 6.4. Mobile Apps
• 6.5. Web-Based Platforms

7. TELEHEALTH FOR MATERNITY CARE MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. High-Risk Pregnancy Management
• 7.3. Routine Maternity Care
• 7.4. Postpartum Support
• 7.5. Childbirth Education
• 7.6. Others

8. TELEHEALTH FOR MATERNITY CARE MARKET BY END-USER

• 8.1. Introduction
• 8.2. Pregnant Women
• 8.3. Obstetricians and Gynecologists
• 8.4. Midwives
• 8.5. Maternity Hospitals and Clinics
• 8.6. Telehealth Providers

9. TELEHEALTH FOR MATERNITY CARE MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Babyscripts, Inc.
• 11.2. Maven Clinic
• 11.3. Ovia Health
• 11.4. Wellframe
• 11.5. Nurx
• 11.6. Pacify
• 11.7. Nuvo
• 11.8. Philips Healthcare

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations