IPTV 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)

IPTV Trends and Forecast

The future of the global IPTV market looks promising with opportunities in the advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, and healthcare and medical markets. The global IPTV market is expected to reach an estimated $128.1 billion by 2030 with a CAGR of 18.0% from 2024 to 2030. The major drivers for this market are increasing popularity of video-on-demand services and the rising desire for high-definition channels, upsurge in internet video advertising ,and escalating access to the internet.

A more than 150-page report is developed to help in your business decisions.

IPTV by Segment

The study includes a forecast for the global IPTV by component, device type, application, end use industry, and region.

IPTV Market by Component [Shipment Analysis by Value from 2018 to 2030]:

• Hardware
• Services
• Software

IPTV Market by Device Type [Shipment Analysis by Value from 2018 to 2030]:

• Smartphones and Tablets
• Smart TVs
• Desktops and Laptops

IPTV Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Linear Television
• Non-Linear Television

IPTV Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• Advertising and Marketing
• Media and Entertainment
• Gaming
• Online Stores
• Telecom and IT
• Healthcare and Medical
• Other Verticals (Education and Manufacturing).

IPTV Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of IPTV Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies IPTV companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the IPTV companies profiled in this report include-

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• Tripleplay Services
• Huawei Technologies
• At&T
• Ericsson
• Airtel India
• Cisco Systems

IPTV Market Insights

Lucintel forecasts that hardware is expected to witness highest growth over the forecast period.

Within this market, media and entertainment will remain the largest segment.

North America is expected to witness highest growth over the forecast period.

Features of the Global IPTV Market

Market Size Estimates: IPTV market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: IPTV market by various segments, such as by component, device type, application, end use industry and region in terms of($B).

Regional Analysis: IPTV Market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different , component, device type, application, end use industry, and regions for the IPTV market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the IPTV market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the IPTV market size?

Answer: The global IPTV market is expected to reach an estimated $128.1 billion by 2030.

Q.2 What is the growth forecast for IPTV market?

Answer: The global IPTV market is expected to grow with a cagr of 18.0% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the IPTV market?

Answer: The major drivers for this market are increasing popularity of video-on-demand services and the rising desire for high-definition channels, upsurge in internet video advertising, and escalating access to the internet .

Q4. What are the major segments for IPTV market?

Answer: The future of the IPTV market looks promising with opportunities in the advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, and healthcare and medical markets.

Q5. Who are the key IPTV market companies?

Answer: Some of the key IPTV companies are as follows.

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• TRIPLEPLAY SERVICES
• Huawei Technologies
• AT&T
• Ericsson
• Airtel India
• Cisco Systems

Q6. Which IPTV market segment will be the largest in future?

Answer: Lucintel forecasts that hardware is expected to witness highest growth over the forecast period.

Q7. In IPTV market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the IPTV market by component (hardware, services, and software), device type (smartphones and tablets, smart TVs, and desktops and laptops), application (linear television and non-linear television), end use industry (advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, healthcare and medical, and other verticals (education and manufacturing)), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global IPTV Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global IPTV Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global IPTV Market by Component
  • 3.3.1: Hardware
  • 3.3.2: Services
  • 3.3.3: Software
• 3.4: Global IPTV Market by Device Type
  • 3.4.1: Smartphones and Tablets
  • 3.4.2: Smart TVs
  • 3.4.3: Desktops and Laptops
• 3.5: Global IPTV Market by Application
  • 3.5.1: Linear Television
  • 3.5.2: Non-Linear Television
• 3.6: Global IPTV Market by End Use Industry
  • 3.6.1: Advertising and Marketing
  • 3.6.2: Media and Entertainment
  • 3.6.3: Gaming
  • 3.6.4: Online Stores
  • 3.6.5: Telecom and IT
  • 3.6.6: Healthcare and Medical
  • 3.6.7: Other Verticals (Education and Manufacturing).

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global IPTV Market by Region
• 4.2: North American IPTV Market
  • 4.2.2: North American IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.3: European IPTV Market
  • 4.3.1: European IPTV Market by Component: Hardware, Services, and Software
  • 4.3.2: European IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.4: APAC IPTV Market
  • 4.4.1: APAC IPTV Market by Component: Hardware, Services, and Software
  • 4.4.2: APAC IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.5: ROW IPTV Market
  • 4.5.1: ROW IPTV Market by Component: Hardware, Services, and Software
  • 4.5.2: ROW IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global IPTV Market by Component
  • 6.1.2: Growth Opportunities for the Global IPTV Market by Device Type
  • 6.1.3: Growth Opportunities for the Global IPTV Market by Application
  • 6.1.4: Growth Opportunities for the Global IPTV Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global IPTV Market by Region
• 6.2: Emerging Trends in the Global IPTV Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global IPTV Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global IPTV Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Verizon Communications
• 7.2: Broadcom
• 7.3: Akamai Technologies
• 7.4: Deutsche Telekom
• 7.5: TRIPLEPLAY SERVICES
• 7.6: Huawei Technologies
• 7.7: AT&T
• 7.8: Ericsson
• 7.9: Airtel India
• 7.10: Cisco Systems