A2P 메시징 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)

A2P Messaging Trends and Forecast

The future of the global A2P messaging market looks promising with opportunities in the banking, financial service, and insurance, retail and ecommerce, hyperlocal businesses, healthcare, and travel & hospitality markets. The global A2P messaging market is expected to reach an estimated $93.2 billion by 2030 with a CAGR of 4.7% from 2024 to 2030. The major drivers for this market are increasing number of mobile subscribers, rising trend of mobile marketing via messaging, and continual growth of ecommerce sector.

A more than 150-page report is developed to help in your business decisions.

A2P Messaging by Segment

The study includes a forecast for the global A2P messaging by component, application, end use industry, and region.

A2P Messaging Market by Component [Shipment Analysis by Value from 2018 to 2030]:

• Platform
• A2P Service

A2P Messaging Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others

A2P Messaging Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• Banking, Financial Services, and Insurance (BFSI)
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

A2P Messaging Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of A2P Messaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies A2P messaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the A2P messaging companies profiled in this report include-

• AT&T
• Sinch
• China Mobile
• Infobip
• Orange
• Route Mobile
• Comviva

A2P Messaging Market Insights

Lucintel forecasts that A2P service is expected to witness the highest growth over the forecast period due to its widespread usage among businesses, organizations, and service providers to deliver important information, notifications, alerts, and promotional messages to their customers.

Within this market, BFSI will remain the largest segment due to rising use of A2P messaging in this sector to enable real-time transactional notifications, improved customer engagement and support programs, prevent fraud, and expand the use of mobile banking and financial services.

APAC will remain the largest region over the forecast period due to existence major customer base, rising preference for mobile commerce and digital payments, and presence of key players in the region.

Features of the Global A2P Messaging Market

Market Size Estimates: A2P messaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: A2P messaging market size by component, application, end use industry, and region in terms of value ($B).

Regional Analysis: A2P messaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different components, applications, end use industries, and regions for the A2P messaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the A2P messaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the A2P messaging market size?

Answer: The global A2P messaging market is expected to reach an estimated $93.2 billion by 2030.

Q2. What is the growth forecast for A2P messaging market?

Answer: The global A2P messaging market is expected to grow with a CAGR of 4.7% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the A2P messaging market?

Answer: The major drivers for this market are increasing number of mobile subscribers, rising trend of mobile marketing via messaging, and continual growth of ecommerce sector.

Q4. What are the major segments for A2P messaging market?

Answer: The future of the A2P messaging market looks promising with opportunities in the banking, financial service, and insurance, retail and ecommerce, hyperlocal businesses, healthcare, and travel & hospitality markets.

Q5. Who are the key A2P messaging market companies?

Answer: Some of the key A2P messaging companies are as follows.

• AT&T
• Sinch
• China Mobile
• Infobip
• Orange
• Route Mobile
• Comviva

Q6. Which A2P messaging market segment will be the largest in future?

Answer: Lucintel forecasts that A2P service is expected to witness the highest growth over the forecast period due to its widespread usage among businesses, organizations, and service providers to deliver important information, notifications, alerts, and promotional messages to their customers.

Q7. In A2P messaging market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period due to existence major customer base, rising preference for mobile commerce and digital payments, and presence of key players in the region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the A2P messaging market by component (platform and A2P service), application (authentication services, promotional and marketing services, customer relationship management services, pushed content services, interactive messages, and others), end use industry (banking, financial services, and insurance (BFSI), retail and ecommerce, hyperlocal businesses, healthcare, travel and hospitality, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global A2P Messaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global A2P Messaging Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global A2P Messaging Market by Component
  • 3.3.1: Platform
  • 3.3.2: A2P Service
• 3.4: Global A2P Messaging Market by Application
  • 3.4.1: Authentication Services
  • 3.4.2: Promotional and Marketing Services
  • 3.4.3: Customer Relationship Management Services
  • 3.4.4: Pushed Content Services
  • 3.4.5: Interactive Messages
  • 3.4.6: Others
• 3.5: Global A2P Messaging Market by End Use Industry
  • 3.5.1: Banking, Financial Services, and Insurance (BFSI)
  • 3.5.2: Retail and eCommerce
  • 3.5.3: Hyperlocal Businesses
  • 3.5.4: Healthcare
  • 3.5.5: Travel and Hospitality
  • 3.5.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global A2P Messaging Market by Region
• 4.2: North American A2P Messaging Market
  • 4.2.2: North American A2P Messaging Market by End Use Industry: Banking, Financial Services, and Insurance (BFSI), Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others
• 4.3: European A2P Messaging Market
  • 4.3.1: European A2P Messaging Market by Component: Platform and A2P Service
  • 4.3.2: European A2P Messaging Market by End Use Industry: Banking, Financial Services, and Insurance (BFSI), Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others
• 4.4: APAC A2P Messaging Market
  • 4.4.1: APAC A2P Messaging Market by Component: Platform and A2P Service
  • 4.4.2: APAC A2P Messaging Market by End Use Industry: Banking, Financial Services, and Insurance (BFSI), Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others
• 4.5: ROW A2P Messaging Market
  • 4.5.1: ROW A2P Messaging Market by Component: Platform and A2P Service
  • 4.5.2: ROW A2P Messaging Market by End Use Industry: Banking, Financial Services, and Insurance (BFSI), Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global A2P Messaging Market by Component
  • 6.1.2: Growth Opportunities for the Global A2P Messaging Market by Application
  • 6.1.3: Growth Opportunities for the Global A2P Messaging Market by End Use Industry
  • 6.1.4: Growth Opportunities for the Global A2P Messaging Market by Region
• 6.2: Emerging Trends in the Global A2P Messaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global A2P Messaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global A2P Messaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AT&T
• 7.2: Sinch
• 7.3: China Mobile
• 7.4: Infobip
• 7.5: Orange
• 7.6: Route Mobile
• 7.7: Comviva