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Internet Protocol Television Market Report: Trends, Forecast and Competitive Analysis to 2030

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LSH 24.04.09

Internet Protocol Television Trends and Forecast

The future of the global internet protocol television market looks promising with opportunities in the wired and wireless markets. The global internet protocol television market is expected to reach an estimated $157.7 billion by 2030 with a CAGR of 17.4% from 2024 to 2030. The major drivers for this market are rising preference for video-on-demand, increasing demand for high-definition channels and growing adoption of 5G technology.

A more than 150-page report is developed to help in your business decisions.

Internet Protocol Television by Segment

The study includes a forecast for the global internet protocol television by component, transmission type, device type, industry vertical, and region.

Internet Protocol Television Market by Component [Shipment Analysis by Value from 2018 to 2030]:

  • Hardware
  • Software
  • Services

Internet Protocol Television Market by Transmission type [Shipment Analysis by Value from 2018 to 2030]:

  • Wired
  • Wireless

Internet Protocol Television Market by Device type [Shipment Analysis by Value from 2018 to 2030]:

  • Smartphones and Tablets
  • Smart Tvs
  • Desktops and Laptops

Internet Protocol Television Market by Industry Vertical [Shipment Analysis by Value from 2018 to 2030]:

  • Advertising and Marketing
  • Media and Entertainment
  • Gaming
  • Online Stores
  • Telecom and IT
  • Healthcare and Medical
  • Others

Internet Protocol Television Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Internet Protocol Television Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies internet protocol television companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the internet protocol television companies profiled in this report include-

  • AT&T
  • Verizon
  • Ericsson
  • Akamai
  • Broadcom
  • Airtel

Internet Protocol Television Market Insights

Lucintel forecasts that hardware will remain the largest segment over the forecast period due to growing demand of wide range of hardware options, from basic set-top boxes to advanced streaming devices with integrated features like voice control and smart home connectivity.

Within this market, wired will remain the largest segment due to its superior reliability and stability, lower latency, and higher bandwidth capacity.

North America will remain the largest region over the forecast period due to well-established internet infrastructure and high growth of streaming and video on demand (VoD) services in the region.

Features of the Global Internet Protocol Television Market

Market Size Estimates: Internet protocol television market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Internet protocol television market size by various segments, such as by component, transmission type, device type, industry vertical, and region in terms of value ($B).

Regional Analysis: Internet protocol television market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different components, transmission types, device types, industry verticals, and regions for the internet protocol television market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the internet protocol television market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the internet protocol television market size?

Answer: The global internet protocol television market is expected to reach an estimated $157.7 billion by 2030.

Q2. What is the growth forecast for internet protocol television market?

Answer: The global internet protocol television market is expected to grow with a CAGR of 17.4% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the internet protocol television market?

Answer: The major drivers for this market are rising preference for video-on-demand, increasing demand for high-definition channels and growing adoption of 5G technology.

Q4. What are the major segments for internet protocol television market?

Answer: The future of the internet protocol television market looks promising with opportunities in the wired and wireless markets.

Q5. Who are the key internet protocol television market companies?

Answer: Some of the key internet protocol television companies are as follows.

  • AT&T
  • Verizon
  • Ericsson
  • Akamai
  • Broadcom
  • Airtel

Q6. Which internet protocol television market segment will be the largest in future?

Answer: Lucintel forecasts that hardware will remain the largest segment over the forecast period due to growing demand of wide range of hardware options, from basic set-top boxes to advanced streaming devices with integrated features like voice control and smart home connectivity.

Q7. In internet protocol television market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to well-established internet infrastructure and high growth of streaming and video on demand (VoD) services in the region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the internet protocol television market by component (hardware, software, and services), transmission type (wired and wireless), device type (smartphones and tablets, smart tvs, and desktops and laptops), industry vertical (advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, healthcare and medical, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Internet Protocol Television Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Internet Protocol Television Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Internet Protocol Television Market by Component
    • 3.3.1: Hardware
    • 3.3.2: Software
    • 3.3.3: Services
  • 3.4: Global Internet Protocol Television Market by Transmission type
    • 3.4.1: Wired
    • 3.4.2: Wireless
  • 3.5: Global Internet Protocol Television Market by Device type
    • 3.5.1: Smartphones and tablets
    • 3.5.2: Smart TVs
    • 3.5.3: Desktops and laptops
  • 3.6: Global Internet Protocol Television Market by Industry Vertical
    • 3.6.1: Advertising and marketing
    • 3.6.2: Media and entertainment
    • 3.6.3: Gaming
    • 3.6.4: Online stores
    • 3.6.5: Telecom and IT
    • 3.6.6: Healthcare and medical
    • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Internet Protocol Television Market by Region
  • 4.2: North American Internet Protocol Television Market
    • 4.2.2: North American Internet Protocol Television Market by Transmission type: Wired and Wireless
  • 4.3: European Internet Protocol Television Market
    • 4.3.1: European Internet Protocol Television Market by Component: Hardware, Software, and Services
    • 4.3.2: European Internet Protocol Television Market by Transmission type: Wired and Wireless
  • 4.4: APAC Internet Protocol Television Market
    • 4.4.1: APAC Internet Protocol Television Market by Component: Hardware, Software, and Services
    • 4.4.2: APAC Internet Protocol Television Market by Transmission type: Wired and Wireless
  • 4.5: ROW Internet Protocol Television Market
    • 4.5.1: ROW Internet Protocol Television Market by Component: Hardware, Software, and Services
    • 4.5.2: ROW Internet Protocol Television Market by Transmission type: Wired and Wireless

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Internet Protocol Television Market by Component
    • 6.1.2: Growth Opportunities for the Global Internet Protocol Television Market by Transmission type
    • 6.1.3: Growth Opportunities for the Global Internet Protocol Television Market by Device type
    • 6.1.4: Growth Opportunities for the Global Internet Protocol Television Market by Industry Vertical
    • 6.1.5: Growth Opportunities for the Global Internet Protocol Television Market by Region
  • 6.2: Emerging Trends in the Global Internet Protocol Television Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Internet Protocol Television Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Internet Protocol Television Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: AT&T
  • 7.2: Verizon
  • 7.3: Ericsson
  • 7.4: Akamai
  • 7.5: Broadcom
  • 7.6: Airtel
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