팟캐스트 광고 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)

Podcast Advertising Trends and Forecast

The future of the global podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets. The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030. The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

A more than 150-page report is developed to help in your business decisions.

Podcast Advertising by Segment

The study includes a forecast for the global podcast advertising by ad type, campaign type, content genre, end use, and region.

Podcast Advertising Market by Ad Type [Shipment Analysis by Value from 2018 to 2030]:

• Pre-Rolls Ads
• Host-Read Ads
• Supplied Ads

Podcast Advertising Market by Campaign Type [Shipment Analysis by Value from 2018 to 2030]:

• Brand Awareness Ad
• Direct Response Ad
• Branded Content

Podcast Advertising Market by Content Genre [Shipment Analysis by Value from 2018 to 2030]:

• News and Politics
• Society & Culture
• Comedy
• Sports
• Others

Podcast Advertising Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

• BFSI
• Media & Entertainment
• Retail
• IT & Telecommunication
• Healthcare
• Automotive
• Others

Podcast Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Podcast Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies podcast advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the podcast advertising companies profiled in this report include-

• Advertisecast
• Amazon
• Acast
• Audacy
• Liberated Syndication

Podcast Advertising Market Insights

Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience.

Within this market, BFSI will remain the largest segment as podcast advertising helps in establishing trust and credibility with potential customers.

North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Features of the Global Podcast Advertising Market

Market Size Estimates: Podcast advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Podcast advertising market size by various segments, such as by ad type, campaign type, content genre, end use, and region in terms of value ($B).

Regional Analysis: Podcast advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different ad types, campaign types, content genre, end uses, and regions for the podcast advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the podcast advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for podcast advertising market?

Answer: The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the podcast advertising market?

Answer: The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

Q3. What are the major segments for podcast advertising market?

Answer: The future of the podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets.

Q4. Who are the key podcast advertising market companies?

Answer: Some of the key podcast advertising companies are as follows.

• Advertisecast
• Amazon
• Acast
• Audacy
• Liberated Syndication

Q5. Which podcast advertising market segment will be the largest in future?

Answer: Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience..

Q6. In podcast advertising market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the podcast advertising market by ad type (pre-rolls ads, host-read ads, and supplied ads), campaign type (brand awareness ad, direct response ad, and branded content), content genre (news and politics, society & culture, comedy, sports, and others), end use (BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Podcast Advertising Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Podcast Advertising Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Podcast Advertising Market by Ad Type
  • 3.3.1: Pre-Rolls Ads
  • 3.3.2: Host-Read Ads
  • 3.3.3: Supplied Ads
• 3.4: Global Podcast Advertising Market by Campaign Type
  • 3.4.1: Brand Awareness Ad
  • 3.4.2: Direct Response Ad
  • 3.4.3: Branded Content
• 3.5: Global Podcast Advertising Market by Content Genre
  • 3.5.1: News and Politics
  • 3.5.2: Society & Culture
  • 3.5.3: Comedy
  • 3.5.4: Sports
  • 3.5.5: Others
• 3.6: Global Podcast Advertising Market by End Use
  • 3.6.1: BFSI
  • 3.6.2: Media & Entertainment
  • 3.6.3: Retail
  • 3.6.4: IT & Telecommunication
  • 3.6.5: Healthcare
  • 3.6.6: Automotive
  • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Podcast Advertising Market by Region
• 4.2: North American Podcast Advertising Market
  • 4.2.2: North American Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.3: European Podcast Advertising Market
  • 4.3.1: European Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.3.2: European Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.4: APAC Podcast Advertising Market
  • 4.4.1: APAC Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.4.2: APAC Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.5: ROW Podcast Advertising Market
  • 4.5.1: ROW Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.5.2: ROW Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Podcast Advertising Market by Ad Type
  • 6.1.2: Growth Opportunities for the Global Podcast Advertising Market by Campaign Type
  • 6.1.3: Growth Opportunities for the Global Podcast Advertising Market by Content Genre
  • 6.1.4: Growth Opportunities for the Global Podcast Advertising Market by End Use
  • 6.1.5: Growth Opportunities for the Global Podcast Advertising Market by Region
• 6.2: Emerging Trends in the Global Podcast Advertising Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Podcast Advertising Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Podcast Advertising Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AdvertiseCast
• 7.2: Amazon
• 7.3: Acast
• 7.4: Audacy
• 7.5: Liberated Syndication