IP 비디오 감시 및 VSaaS 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global IP video surveillance and VSaaS market looks promising with opportunities in the retail, healthcare, government & higher security, residential, entertainment & casino, banking & financial sector, and manufacturing & corporate markets. The global IP video surveillance and VSaaS market is expected to grow with a CAGR of 16% from 2025 to 2031. The major drivers for this market are the increasing concerns over public safety, the rising adoption of cloud surveillance solutions, and the growing demand for real time monitoring.

• Lucintel forecasts that, within the type category, software is expected to witness the highest growth over the forecast period.
• Within the application category, government & higher security is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the IP Video Surveillance and VSaaS Market

The IP video surveillance and VSaaS market is currently witnessing transformative trends that are enhancing security capabilities, improving operational efficiency, and making surveillance more accessible. These emerging trends are shaping the future of how video data is captured, analyzed, and utilized.

• AI and Edge Analytics Integration: The trend of embedding AI-powered analytics directly into IP cameras (edge computing) is increasing, enabling real-time object detection, facial recognition, and anomaly detection without relying solely on cloud processing, reducing latency and bandwidth usage.
• Cloud-Native VSaaS Solutions: VSaaS platforms are increasingly being built on cloud-native architectures, offering greater scalability, flexibility, and cost-effectiveness. This enables easier management, remote access, and seamless integration with other cloud services.
• Cybersecurity Focus: With the increasing connectivity of IP cameras and cloud storage, cybersecurity is becoming a paramount concern, driving the development of more secure devices and platforms with robust encryption and authentication protocols.
• Integration with IoT Ecosystems: IP video surveillance is increasingly being integrated with broader Internet of Things (IoT) ecosystems, enabling unified security and automation solutions across smart homes, buildings, and cities.
• Enhanced Video Compression Technologies: Advancements in video compression technologies like H.265 and beyond are reducing bandwidth consumption and storage requirements without compromising video quality, making high-resolution surveillance more practical.

These emerging trends-AI and edge analytics, cloud-native VSaaS, cybersecurity focus, IoT integration, and enhanced video compression-are collectively reshaping the IP video surveillance and VSaaS market towards more intelligent, scalable, secure, and integrated solutions.

Recent Developments in the IP Video Surveillance and VSaaS Market

Recent years have brought about crucial developments in the IP video surveillance and VSaaS market, driven by technological progress and the growing need for sophisticated security and monitoring solutions. These key changes are impacting how surveillance systems are deployed and managed.

• Increased Adoption of 5G Connectivity: The rollout of 5G networks is enabling faster and more reliable wireless video transmission, facilitating the deployment of IP cameras in more diverse and remote locations.
• Development of Higher Resolution Cameras: The availability of IP cameras with increasingly higher resolutions (4K and beyond) provides clearer and more detailed video footage, improving the accuracy of surveillance and analytics.
• Improved Battery Technology for Wireless Cameras: Advancements in battery technology are leading to longer-lasting wireless IP cameras, simplifying installation and expanding their deployment options.
• Greater Interoperability and Open Standards: There's a growing push for greater interoperability between different manufacturers' devices and platforms through the adoption of open standards, making system integration easier.
• Enhanced Analytics Capabilities: Beyond basic motion detection, IP video surveillance systems now offer sophisticated analytics like people counting, heat mapping, and license plate recognition, providing valuable operational insights.

These key developments-5G connectivity, higher resolution cameras, improved battery technology, greater interoperability, and enhanced analytics-are impacting the IP video surveillance and VSaaS market by making systems more flexible, providing better image quality, simplifying deployment, and offering richer data insights.

Strategic Growth Opportunities in the IP Video Surveillance and VSaaS Market

The IP video surveillance and VSaaS market offers significant potential for strategic growth by focusing on the diverse ways video technology can enhance security and operational efficiency across different sectors. Tailoring solutions to these applications can unlock substantial market value.

• Smart Cities and Public Safety: Deploying intelligent IP video surveillance for traffic management, crime prevention, and public space monitoring in smart city initiatives presents a significant growth area.
• Retail and Loss Prevention: Utilizing advanced video analytics for inventory management, customer behavior analysis, and loss prevention in the retail sector offers valuable growth opportunities.
• Industrial and Critical Infrastructure: Implementing robust IP video surveillance for perimeter security, process monitoring, and safety compliance in industrial and critical infrastructure settings is a key growth area.
• Healthcare and Patient Monitoring: Leveraging IP video surveillance for patient safety, remote monitoring, and operational efficiency within healthcare facilities provides a growing market segment.
• Residential and Small Business Security: Offering user-friendly and affordable IP camera systems and VSaaS solutions for home and small business security continues to be a substantial growth opportunity.

These strategic growth opportunities across smart cities, retail, industrial/critical infrastructure, healthcare, and residential/small business security highlight the broad applicability of IP video surveillance and VSaaS and their potential to drive significant value in diverse markets.

IP Video Surveillance and VSaaS Market Driver and Challenges

The IP video surveillance and VSaaS market's growth and evolution are shaped by various technological, economic, and regulatory factors that act as both catalysts and potential impediments. Understanding these drivers and challenges is essential for stakeholders in this dynamic market.

The factors responsible for driving the IP video surveillance and VSaaS market include:

1. Increasing Security Concerns: Rising crime rates and security threats across various sectors are driving the demand for effective surveillance solutions.

2. Technological Advancements: Innovations in camera technology, AI analytics, cloud computing, and network infrastructure are enhancing the capabilities and accessibility of IP video surveillance and VSaaS.

3. Cost-Effectiveness of IP and Cloud Solutions: Compared to traditional analog systems, IP-based surveillance and VSaaS often offer better performance and scalability at a more competitive cost.

4. Government Regulations and Initiatives: Regulations promoting safety and security, along with smart city initiatives, are driving the adoption of video surveillance technologies.

5. Growing Awareness of Business Intelligence Applications: Beyond security, the recognition of video analytics for operational insights and business intelligence is fueling market growth.

Challenges in the IP video surveillance and VSaaS market are:

1. Data Privacy and Security Concerns: The collection and storage of vast amounts of video data raise significant concerns about privacy and the potential for cyberattacks.

2. Bandwidth and Infrastructure Limitations: In some regions, inadequate network infrastructure can limit the deployment and performance of IP video surveillance and VSaaS.

3. Integration Complexity: Integrating new IP surveillance systems with existing infrastructure or other security solutions can sometimes be complex and costly.

The IP video surveillance and VSaaS market is primarily driven by increasing security concerns, technological advancements, cost-effectiveness, government initiatives, and the business intelligence potential of video analytics. However, it faces challenges related to data privacy, infrastructure limitations, and integration complexity. Addressing these challenges will be crucial for sustained market growth.

List of IP Video Surveillance and VSaaS Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies IP video surveillance and VSaaS companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the IP video surveillance and VSaaS companies profiled in this report include-

• Axis Communication
• Vista IT Solutions
• Avigilon
• Bosch
• Honeywell
• Pelco
• D-Link Corporation
• Genetec
• HKVISION
• Vivotek

IP Video Surveillance and VSaaS Market by Segment

The study includes a forecast for the global IP video surveillance and VSaaS market by type, application, and region.

IP Video Surveillance and VSaaS Market by Type [Value from 2019 to 2031]:

• Hardware
• Software
• Service

IP Video Surveillance and VSaaS Market by Application [Value from 2019 to 2031]:

• Retail
• Healthcare
• Government & Higher Security
• Residential
• Entertainment & Casino
• Banking & Financial Sector
• Manufacturing & Corporate
• Others

IP Video Surveillance and VSaaS Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the IP Video Surveillance and VSaaS Market

The IP video surveillance and VSaaS market is undergoing rapid transformation globally, driven by advancements in network technology, cloud computing, and artificial intelligence. Recent developments emphasize the increasing adoption of cloud-based solutions, the integration of advanced analytics, and a growing focus on cybersecurity across major international markets.

• United States: The US market shows a strong trend towards VSaaS adoption, driven by its scalability and cost-effectiveness. Recent developments include the integration of AI-powered analytics for proactive threat detection and a growing emphasis on data privacy and compliance with regulations.
• China: China's IP video surveillance market is the world's largest, with significant advancements in AI-integrated cameras and large-scale surveillance deployments. Recent developments include a push for smart city initiatives leveraging video analytics and a focus on national security applications.
• Germany: In Germany, recent developments in the IP video surveillance and VSaaS market focus on data protection and compliance with GDPR. There's a growing interest in intelligent video analytics for industrial and smart building applications, alongside a cautious adoption of cloud-based solutions due to privacy concerns.
• India: India's market is experiencing rapid growth, driven by increasing urbanization and infrastructure development. Recent developments include the rising adoption of affordable IP cameras and a growing interest in VSaaS for SMEs, along with government initiatives promoting smart city projects.
• Japan: Japan's IP video surveillance market emphasizes high-quality imaging and reliability, with recent developments including the integration of advanced analytics for security and business intelligence. While VSaaS adoption is growing, on-premise solutions remain significant due to a focus on data control and security.

Features of the Global IP Video Surveillance and VSaaS Market

• Market Size Estimates: Ip video surveillance and vsaas market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Ip video surveillance and vsaas market size by type, application, and region in terms of value ($B).
• Regional Analysis: Ip video surveillance and vsaas market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the IP video surveillance and VSaaS market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the IP video surveillance and VSaaS market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the IP video surveillance and VSaaS market by type (hardware, software, and service), application (retail, healthcare, government & higher security, residential, entertainment & casino, banking & financial sector, manufacturing & corporate, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global IP Video Surveillance and VSaaS Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Hardware: Trends and Forecast (2019-2031)
• 4.4 Software: Trends and Forecast (2019-2031)
• 4.5 Service: Trends and Forecast (2019-2031)

5. Global IP Video Surveillance and VSaaS Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Retail: Trends and Forecast (2019-2031)
• 5.4 Healthcare: Trends and Forecast (2019-2031)
• 5.5 Government & Higher Security: Trends and Forecast (2019-2031)
• 5.6 Residential: Trends and Forecast (2019-2031)
• 5.7 Entertainment & Casino: Trends and Forecast (2019-2031)
• 5.8 Banking & Financial Sector: Trends and Forecast (2019-2031)
• 5.9 Manufacturing & Corporate: Trends and Forecast (2019-2031)
• 5.10 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global IP Video Surveillance and VSaaS Market by Region

7. North American IP Video Surveillance and VSaaS Market

• 7.1 Overview
• 7.2 North American IP Video Surveillance and VSaaS Market by Type
• 7.3 North American IP Video Surveillance and VSaaS Market by Application
• 7.4 United States IP Video Surveillance and VSaaS Market
• 7.5 Mexican IP Video Surveillance and VSaaS Market
• 7.6 Canadian IP Video Surveillance and VSaaS Market

8. European IP Video Surveillance and VSaaS Market

• 8.1 Overview
• 8.2 European IP Video Surveillance and VSaaS Market by Type
• 8.3 European IP Video Surveillance and VSaaS Market by Application
• 8.4 German IP Video Surveillance and VSaaS Market
• 8.5 French IP Video Surveillance and VSaaS Market
• 8.6 Spanish IP Video Surveillance and VSaaS Market
• 8.7 Italian IP Video Surveillance and VSaaS Market
• 8.8 United Kingdom IP Video Surveillance and VSaaS Market

9. APAC IP Video Surveillance and VSaaS Market

• 9.1 Overview
• 9.2 APAC IP Video Surveillance and VSaaS Market by Type
• 9.3 APAC IP Video Surveillance and VSaaS Market by Application
• 9.4 Japanese IP Video Surveillance and VSaaS Market
• 9.5 Indian IP Video Surveillance and VSaaS Market
• 9.6 Chinese IP Video Surveillance and VSaaS Market
• 9.7 South Korean IP Video Surveillance and VSaaS Market
• 9.8 Indonesian IP Video Surveillance and VSaaS Market

10. ROW IP Video Surveillance and VSaaS Market

• 10.1 Overview
• 10.2 ROW IP Video Surveillance and VSaaS Market by Type
• 10.3 ROW IP Video Surveillance and VSaaS Market by Application
• 10.4 Middle Eastern IP Video Surveillance and VSaaS Market
• 10.5 South American IP Video Surveillance and VSaaS Market
• 10.6 African IP Video Surveillance and VSaaS Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global IP Video Surveillance and VSaaS Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Axis Communication
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Vista IT Solutions
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Avigilon
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Bosch
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Honeywell
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 Pelco
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 D-Link Corporation
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.9 Genetec
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.10 HKVISION
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.11 Vivotek
  • Company Overview
  • IP Video Surveillance and VSaaS Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us