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GPS 추적 장치 시장 보고서 : 동향, 예측 및 경쟁 분석(-2035년)

GPS Tracking Device Market Report: Trends, Forecast and Competitive Analysis to 2035

발행일: | 리서치사: 구분자 Lucintel | 페이지 정보: 영문 150 Pages | 배송안내 : 3일 (영업일 기준)

    
    
    




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한글목차
영문목차

GPS 추적 장치 시장

세계 GPS 추적 장치 시장의 전망은 밝으며, 차량 관리·물류, 자산 추적·감시, 개인·반려동물 추적, 그리고 해상·항공 각 시장에서 기회가 예상됩니다. 전 세계 GPS 추적 장치 시장은 2027년 44억 달러에서 2035년에는 약 111억 달러에 달할 것으로 예상되며, 2027년부터 2035년까지의 연평균 성장률(CAGR)은 11.7%가 될 전망입니다. 이 시장의 주요 성장 촉진요인으로는 차량 관리 솔루션에 대한 수요 증가, 커넥티드카 기술의 보급 확대, 그리고 개인 안전 확보를 위한 추적 수요 증가를 들 수 있습니다.

  • Lucintel사의 예측에 따르면, 장치 유형별로는 합리적인 가격과 추적 솔루션의 광범위한 보급으로 인해 예측 기간 동안 독립형 추적기가 가장 큰 부문으로 유지될 것으로 전망됩니다.
  • 용도별로는 물류 최적화에 대한 수요 증가로 인해, 예측 기간 동안 ‘차량 관리 및 물류’가 가장 큰 부문으로 남아 있을 것으로 예상됩니다.
  • 지역별로는, 첨단 추적 인프라와 기술의 적극적인 도입으로 인해 예측 기간 동안 북미가 가장 큰 지역으로 남아 있을 것으로 예상됩니다.

GPS 추적 장치 시장의 새로운 동향

2025년부터 2027년까지 GPS 추적 장치 시장에는 첨단 기능이 탑재될 것입니다. Lucintel은 운송, 물류, 건설 업계 및 안전 시장에서 실시간 추적에 대한 수요 증가, 비용 절감, 규정 준수 강화가 예상된다고 전망하고 있습니다.

  • GPS 추적과 첨단 차량 관리의 통합 : 향후 몇 년 동안 GPS 추적 장치는 경로 최적화, 지오펜싱, 운전자 안전 향상 및 예측 유지보수와 결합하여 사용될 것입니다. Verizon Connect에 따르면, 2025년에는 조사 대상 차량 관리 사업자의 86% 이상이 관리 개선을 위해 텔레매틱스를 활용하고 있다고 보고했습니다. 이 기간 동안 자동화의 진전으로 인해 차량 관리 사업자는 배차 업무를 줄이고 소프트웨어의 지속적 수익을 향상시킬 수 있게 될 것입니다.
  • IoT 및 멀티 네트워크 연결의 확대 : 셀룰러 통신 및 위성 통신과 융합된 IoT(사물인터넷)의 도입을 통해 다양한 종류의 자산 및 차량 데이터를 수집할 수 있게 될 것입니다. GSMA의 예측에 따르면, 2025년까지 5G 연결 건수는 20억 건을 넘어설 것으로 보입니다. 향후 3-5년 동안 자산 및 차량 데이터에 대한 수요는 높아질 것입니다.
  • 텔레매틱스를 활용한 탈탄소화 및 배기가스 모니터링 : GPS 추적 장치가 보안 기능에서 운영 추적 장치로 전환됨에 따라 탈탄소화에 대한 수요가 높아집니다. Geotab사는 2025년 1월, 커넥티드 차량의 일부가 공회전을 줄이고 최적의 경로를 활용하여 연료 소비량을 절감하고 있다고 밝혔습니다. 배기가스 보고에 대한 수요가 증가함에 따라, 운영 데이터를 수집하기 위한 텔레매틱스의 필요성도 높아질 것입니다.
  • 공급망 추적 및 규제 준수 : 각 제조사는 새로운 공급망을 구축하고 있으며, 조달 및 물류 추적을 통해 추적 장치에 대한 수요가 증가하고 있습니다. 유럽연합(EU)의 전자 화물 운송 규정은 2025년 12월에 시행될 예정입니다. 이에 따라 추적 장치의 신뢰성이 향상될 것입니다.
  • 기능 강화를 통한 제품 차별화 : 기능성 제품 : 고객은 트레일러, 공구, 반려동물 및 보호가 필요한 사람들을 대상으로 더 긴 배터리 수명, 부정 조작 경보, 방수 기능, 눈에 띄지 않는 디자인을 원하고 있습니다. 공급업체는 LTE-M 및 NB-IoT 제품을 활용하여 이러한 요구를 충족할 수 있습니다. 제품 차별화는 전문적인 성능으로 전환되고 있으며, 공급업체는 단순한 하드웨어를 넘어서는 가치를 제공함으로써 시장에서 이익률을 유지할 수 있게 될 것입니다.

향후 3-5년 동안 업계는 하드웨어 자체 판매에서 커넥티드 하드웨어를 통해 얻은 운영 데이터 판매로 전환될 것입니다. 하드웨어에 디자인, 사이버 보안, 위치 측정 기능을 통합하고, 여기에 분석 기능을 결합한 서비스를 제공하는 기업은 수요가 높은 제품을 만들어낼 것입니다. 제조사 입장에서는 경쟁이 예상되지만, 안전과 관련된 운송, 물류, 개인 안전 분야에서는 규제에 따른 지속적인 성장이 예상되며 업무 효율이 향상될 것입니다.

GPS 추적 장치 시장의 최근 동향

GPS 추적 장치 시장은 차량의 디지털화, 커넥티드 물류, 그리고 규제 준수에 힘입어 급속히 확대되고 있습니다. 시장 동향은 2025년에 위치 정보를 파악하기 위한 하드웨어에서 정기적인 서비스 및 통합형 센서로 전환될 전망입니다. Lucintel의 예측에 따르면, 2027년까지 경쟁의 초점은 기기의 경제성, 데이터 품질, 사이버 보안, 그리고 운송, 건설, 개인 이동성(PM)을 위한 솔루션에 집중될 전망입니다.

  • Verizon Business는 파트너사인 Samsara와 지속적으로 협력하여 상용차의 통신 기능과 차량 관리 소프트웨어의 통합을 추진하고 있습니다. 이러한 모델로 인해 더욱 통합된 계약을 확보하기 위한 경쟁이 발생하고, 그 결과 개별 하드웨어 제품의 판매는 감소하는 반면 상호 운용 가능한 기기에 대한 수요는 증가할 것으로 예상됩니다.
  • 위성을 이용한 추적 : 2025년, 세계스타(Globalstar)와 그 파트너사들은 휴대전화 통신 범위를 벗어난 자산을 대상으로 위성 통신 서비스를 지속적으로 확대했습니다. 이 회사의 서비스를 통해 양방향 메시징 및 자산 위치 정보 보고가 가능합니다. 향후 3-5년 동안 전력 소비가 대폭 줄어든 위성 모듈에 대한 수요가 확대될 전망입니다. 이 기술에 대한 수요는 광업, 농업, 해운 및 기타 외딴 지역 인프라 분야로 확대될 것입니다.
  • AI 지원 하드웨어 : 2025년 차량 관리 기술의 발전에는 엣지 분석 및 카메라를 활용하는 커넥티드 운영 플랫폼의 사용이 대폭 증가한 점이 포함됩니다. 이러한 변화로 인해 위험 운전, 도난, 정비 필요성을 파악하기 위한 기기 내 이벤트 감지가 가능한 장비에 대한 수요는 계속해서 높아질 것입니다.
  • Lucintel은 2025년 한 해 동안 인도의 AIS-140 프레임워크가 특히 대중교통 및 상업용 차량 분야에서 인증된 차량 추적 시스템의 도입을 계속해서 주도할 것으로 예측합니다. 정부의 도입 의무화는 안정적인 수요를 창출할 뿐만 아니라, 공급업체로 하여금 변조 경고, 긴급 통신, 감사 추적 데이터를 갖춘 장치의 설계를 촉진하는 인센티브가 될 것입니다.
  • 사모펀드 소유 동향 : 2025년의 전략적 통합과 사모펀드에 의한 인수는 텔레매틱스 분야에서 계속해서 주도적인 역할을 했습니다. 이는 기업들이 더 대규모의 지속적인 구독 사업을 구축하기 위해 더 큰 그룹으로 통합되어 갔기 때문입니다. 앞으로는 규모가 가장 중요한 요소가 될 것입니다. 클라우드 기반 데이터 호스팅, 지도 개발, 나아가 지원 및 사이버 보안 서비스에 이르기까지, 기업이 제공하는 사용자 수나 엔드포인트 수가 늘어날수록 사용자 1인당 또는 엔드포인트 1대당 비용은 감소하기 때문입니다.

하드웨어의 초기 교체 주기는 중요성을 잃어가고 있으며, 성장은 소프트웨어의 추가 기능, 규제에 의해 의무화된 장비, 그리고 차량 함대, 보험, 자동차, 통신 채널을 통해 제공되는 커넥티드 서비스에서 비롯될 것입니다. 견고한 데이터 관리 체계를 구축하고 유지할 수 있는 벤더는 시장 점유율을 확대하는 한편, 특수한 폼팩터 솔루션을 제공하는 전문 벤더는 이익률 압박을 견뎌낼 수 있을 것입니다. 차별화되지 않은 트래커는 조달 형태가 멀티 벤더 및 플랫폼 기반 계약으로 점점 더 전환됨에 따라 계속해서 이익률이 하락할 것입니다.

목차

제1장 주요 요약

제2장 시장 개요

제3장 시장 동향과 예측 분석

제4장 세계의 GPS 추적 장치 시장 : 장치 유형별

제5장 세계의 GPS 추적 장치 시장 : 연결성별

제6장 세계의 GPS 추적 장치 시장 : 용도별

제7장 세계의 GPS 추적 장치 시장 : 최종 용도별

제8장 지역별 분석

제9장 북미의 GPS 추적 장치 시장

제10장 유럽의 GPS 추적 장치 시장

제11장 아시아태평양의 GPS 추적 장치 시장

제12장 RoW의 GPS 추적 장치 시장

제13장 경쟁 분석

제14장 기회와 전략 분석

제15장 밸류체인 전체의 주요 기업 개요

제16장 부록

KSM

GPS Tracking Device Market

The future of the global gps tracking device market looks promising with opportunities in the fleet management & logistic, asset tracking & monitoring, personal & pet tracking, and marine & aviation markets. The global gps tracking device market is expected to reach an estimated $11.1 billion by 2035 from $4.4 billion in 2027 with a CAGR of 11.7% from 2027 to 2035. The major drivers for this market are the increasing demand for fleet management solutions, the rising adoption of connected vehicles technology, and the growing need for personal safety tracking.

  • Lucintel forecasts that, within the device type category, standalone tracker will remain the largest segment over the forecast period due to affordability and widespread adoption of tracking solutions.
  • Within the application category, fleet management & logistic will remain the largest segment over the forecast period due to increasing demand for logistics optimization.
  • In terms of regions, North America will remain the largest region over the forecast period due to advanced tracking infrastructure and strong technology adoption.

Emerging Trends in GPS Tracking Device Market

From 2025 to 2027, the GPS tracking devices market will include advanced features. Lucintel predicts higher demand for real-time tracking, lower costs, and enhanced compliance from transportation, logistics and construction industries, and safety markets.

  • Integration of GPS Tracking with Advanced Fleet Management: In the coming years, GPS tracking devices will be used along with route optimization, geofencing, improved driver safety, and predictive maintenance. According to Verizon Connect, in 2025, over 86% of the surveyed fleets reported using telematics to improve management. During this period, the increasing automation will help Fleet Operators reduce dispatching and improve the recurring software revenue.
  • IoT and Multi-Network Connectivity Expansion: The incorporation of the Internet of Things (IoT) blended with cellular and satellite connectivity will provide the ability to collect different types of asset and vehicle data. The GSMA predicts that by the year 2025, there will be over 2 billion 5G connections. Within the next three to five years, the demand for asset and vehicle data will increase.
  • Decarbonization and Emissions Monitoring Through Telematics: As GPS tracking devices shift from a security feature to an operational tracking device, the need for decarbonization will increase. Geotab stated in January 2025 that a contingent of the connected fleets reduces idling, and utilizes optimal routes to reduce fuel consumption. As the need for emissions reporting increases, the need for telematics to collect operational data will increase.
  • Supply-Chain Tracking and Regulatory Compliance: Manufacturers are building new supply chains and sourcing and logistics tracking is increasing demand for tracking devices. The European Union's electronic freight transport regulation will go into effect in December 2025. This will improve tracking devices with increased reliability.
  • Product Differentiation Through Enhanced Functional Features: Functional Products: Customers want longer battery life, tamper alerts, waterproofing, and stealth designs for trailers, tools, pets, and vulnerable people; suppliers can respond to these needs with LTE-M and NB-IoT products. Product differentiation will shift toward specialized performance, enabling suppliers to protect their market margins by providing more than just hardware.

During the next 3-5 years, the industry will shift toward selling the operational data that stems from connected hardware, instead of the hardware itself. Companies that integrate hardware with design, cybersecurity, and positioning, then pair their offering with additional analytics, will create a high demand offering. Manufacturers can expect competition driven by price, but sustained growth of safety-related transport, logistics, and personal safety sectors will be regulated and improve operation efficiency.

Recent Developments in the GPS Tracking Device Market

The gps tracking device market is rapidly increasing because of digitization of fleets, connected logistics, and compliance with regulations. Market activity will transition from hardware used to determine location in 2025 to recurring services and integrated sensors. By 2027, Lucintel predicts competition will focus on device economics, data quality, and cybersecurity, along with solutions for transport, construction, and personal mobility.

  • Verizon Business continues to work with Samsara, their partner to integrate connectivity and fleet management software in their commercial vehicles. This model will create competition to sign more integrated contracts, which will lead to a decrease in the sale of individual hardware products and an increase in interoperable devices.
  • Satellite Enabled Tracking: During 2025 Globalstar and their partners continued to deploy satellite connectivity for assets that are beyond cellular coverage. Their services offer two-way messaging and reporting on the location of assets. In the next 3-5 years demand will expand for satellite modules that require significantly less power. Demand for this technology will expand into mining, agriculture, maritime and other remote infrastructure.
  • AI Enabled Hardware: Fleet technology advancements in 2025 included a large increase in the use of connected operations platforms that use edge analytics and cameras. This shift will continue to increase demand for devices that allow for on-device event detection for the purpose of identifying unsafe driving, theft, and maintenance.
  • Lucintel predicts that during 2025, India's AIS-140 framework will continue to drive certified vehicle tracking installations, especially in the public transport and commercial fleet sectors. Government mandated installations provide stable demand and incentivize suppliers to design devices that include tamper alerts, emergency communications, and audit trail data.
  • Private-equity Ownership Trend: The strategic consolidation and private equity buyouts of 2025 continued to dominate telematics, as companies fell into larger groups in order to build larger recurring subscription businesses. In the future, scale will matter most because the hosting of data in the cloud, developing maps, and even support and cybersecurity services will cost less on a per user or endpoint basis, the more users or endpoints a business serves.

Initial replacement cycles of hardware are becoming less important and growth will be generated from software attachments, regulation-mandated fitments, and connected services offered through fleet, insurance, automotive, and Telecom channels. Vendors who can develop and maintain defensible data practices will gain market share, while specialized vendors who offer solutions in specialized form factors will be able to resist margin squeezes. Undifferentiated trackers will continue to lose margin because procurement will increasingly be multi-vendor, platform-based contracts.

Strategic Growth Opportunities in the GPS Tracking Device Market

The large and dynamic demands from commercial sectors are driving the growth of the gps tracking device market. As fleets digitize, insurers price risk with more precision, and as regulators increase the demand for greater transparency, market forces will further grow the usage of GPS tracking devices post-2024, as new advances in battery technology and falling costs of connectivity make tracking devices easier to implement beyond the limits of the traditional vehicle. Lucintel projects that adoption will extend to the logistics, asset management, construction, and consumer safety segments.

  • Fleet Intelligence Platforms: GPS tracking devices and software will generate recurring revenue streams as fleets will become more data driven and intelligent. In February 2025, Geotab had 4.7 million connected vehicles. Over the next three to five years, there will be a preference for integrated, multi-service subscriptions.
  • Cold-chain Monitoring: GPS tracking devices will become even more economical and widely adopted with the addition of sensors for tracking temperature, humidity, and door openings for different shipments. In January 2025, the World Health Organization stated that temperature sensitive medicines account for a large percentage of the global pharmaceutical distribution. This need will continue to grow as regulators encourage traceability and shippers adopt monitored shipping to help control the loss of products.
  • Construction and Rental Assets: Large trackers for rental equipment such as generators, tools, and containers will offer a revenue stream outside the vehicular market. In the rental equipment market, it is estimated that consolidation and increased profits due to a reduction in theft and increased asset utilization will drive adoption for five years or more.
  • Shipping and Remote Infrastructure: Hybrid cellular-satellite devices can connect remote mines and pipelines, fishing, and remote infrastructure where cell coverage doesn't reach. After reporting a satellite constellation of 25 satellites as of May 2025, Globalstar anticipates greater volume and premium pricing for geographically dispersed, isolated markets.
  • Aftermarket Safety Services: The combination of stolen vehicle recovery, emergency response, and enhanced usage-based insurance systems will drive more customer adoption. In 2025, the National Insurance Crime Bureau reported 2024 vehicle thefts in the United States numbered over 850,000. This segment will develop and grow until 2030 due to partnerships in the insurance industry and cost-effective subscription services.

Tracking systems will result in growth in those areas where measurable financial returns justify the cost, as opposed to static visibility. Combining durable hardware, analytics, context-specific sensors, and reliable connectivity should yield more margin. Regulatory compliance will be a given, while the ability to modify and install the systems in a simple, flexible manner will allow new customers to be acquired over the long-term. Hardware-only solutions will be increasingly untenable as value added services platform.

GPS Tracking Device Market Drivers and Challenges

Technology, the economy, customers, and regulations continue to impact the GPS tracking market. In order to meet business objectives, organizations want GPS trackers that provide visibility in real time, prevent theft, optimize their fleet, and enhance the safety of their employees. As the prices of connectivity drop and sensors become more sophisticated, the market is likely to see an influx of new trackers. Privacy, cybersecurity, and uncertainty in the supply chain present barriers to the market. According to Lucintel, market participants need to balance innovation with price, stiff competition, and dependability.

The primary market drivers are:

  • Real-time Visibility: Organizations require tracking solutions for their fleets, assets, vehicles, and personnel. The use of cloud dashboards and geofencing technology decreases unauthorized movements of assets and enables real-time operational control. From 2021 through 2025, connected fleets employed GPS in combination with cellular, Bluetooth, and other IoT sensors, making it possible to collect data from multiple sensors and data sources. Companies will focus on measurable visibility and control as they reinvent their operations to be more efficient and safer over the next three to five years.
  • Technology Enhancements: GPS tracking devices will further improve due to enhancements in sensors, battery technology, and signal processing. Edge computing offers significant improvements to GPS tracking devices.5G technology will further enhance GPS tracking devices. In 2025, many of these commercial devices employed GPS in combination with multiple GNSSs, extending device coverage far beyond that delivered by traditional GPS-only systems. These enhancements will enable the logistics, insurance, healthcare, and consumer sectors to adopt GPS tracking technology over the next three to five years.
  • Regulatory and Safety Support: Governments and Transport Authorities are developing requirements for vehicles to include safety features that support emergency response as well as improve electronic logging and monitoring of cargo. These requirements prompt companies to install compliant tracking systems and to maintain accurate records of their vehicle movements. The deployment of connected safety functions from the European Union's revised General Safety Regulation, which applies to new models produced after July 2024, will continue through 2025 and beyond. Within the next three to five years, consistency across regulations will create a sustained demand for certified tracking systems that are secure and interoperable.
  • Sustainability and Fleet Efficiency: Organizations are using data from tracking systems to decrease fuel usage, as well as unnecessary movement and idling of vehicles, emissions, and wear and tear of their vehicles. Route optimization and maintenance alerts help organizations maintain the useful capacity of their assets and help enable the reporting of environmental metrics. By 2025, the majority of fleet operators were measuring idling and the performance of their routes using telematics systems, and fuel savings goals of 5% to 15% were often established based on the operating environment. Over the next three to five years, tracking systems will help companies decrease costs and show progress toward sustainability goals resulting from their decarbonization commitments.
  • Product Innovation and Cost Advantages: Leading manufacturers are developing smaller trackers, solar-assisted trackers, alerts for tracker tampering, hybrid connectivity through cellular, satellite, Wi-Fi, and Bluetooth, as well as subscription models and other features that lower the cost of ownership. Based on these advancements and declining component costs, scalable cloud platforms are becoming available to smaller businesses and individuals. In 2025, battery powered tracking systems with a service life of multiple years were available, and low-cost systems were available through monthly service contracts. In the next three to five years, these innovations will allow tracking systems to be used in a variety of applications including rental equipment, shipping, personal safety, etc.

Challenges of this Market Include:

  • New Privacy and Data Protection Concerns: Tracking devices negatively impact users' rights to withdraw consent, the right to be forgotten, and the right to privacy. Tracking devices capture behavioral and identity data. The GDPR mandates obligations relating to the lawful processing, transparency and Purpose Limitation principles, or data minimization. In 2025, organizations began to implement more sophisticated access and consent controls as location data was merged with workplace and customer data. During the next 3 to 5 years, greater enforcement of privacy may impact the deployment of services and systems with poor governance as compliance costs may increase.
  • New Cybersecurity Concerns: Connected tracking devices also become exposed to credential stuffing, spoofing, jamming attacks, insecure APIs, and unauthorized access. Compromised devices may result in the exposure of routes, cargo, and employee locations and the disclosure of personally identifiable information. In 2025, a heightened concern for security resulted in IoT deployments implementing multifactor authentication and encrypted communications accompanied by firmware updates. During the next 3 to 5 years, a significant increase in attacks will result in a change in focus for manufacturers to provision secure hardware, extend the software support lifecycle, and continuous monitoring at greater cost to the service and development.
  • Connectivity, Supply Chain, and Cost Constraints: Trackers utilize cellular networks, satellites, cloud services, batteries, and even semiconductor technology. Rural areas, roaming restrictions, sunsetting networks, limited accessibility, subscription expenses, and component shortages can impact reliability and increase total ownership expenses. In 2025, many operators shifted devices from 2G and 3G networks to 4G and 5G networks, resulting in the need for replacement of legacy hardware. In the coming 3 to 5 years, transitions in connectivity coupled with price-sensitive customers may result in slower market growth, unless vendors develop more flexible solutions.

As organizations become more focused on visibility, safety, and efficiency, coupled with greater accountability, the use of gps tracking devices is projected to increase in the coming years. Better positioning and locations, coupled with connected networks and artificial intelligence, will also increase technological functionality and a better flow of information. These and other trends in productivity, safety, sustainability, and innovation will better meet the needs of transportation, logistics, safety, and management needs. Limitations on the use of devices due to privacy, affordability, cyber, and connectivity will impact their use in the anticipated growth of these markets. Accurate hardware and secure software, when coupled with flexible connectivity, data transparency, and dependable support will result in a competitive advantage for vendors. The overall success of the market will be determined by trust and regulatory balance coupled with the value, affordability, resilience, and technology in customer environments worldwide

List of GPS Tracking Device Market Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies gps tracking device market companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the gps tracking device market companies profiled in this report include-

  • Garmin Ltd
  • CalAmp Corporation
  • Sierra Wireless, Inc.
  • Queclink Wireless Solution, Co. Ltd.
  • TomTom International BV
  • ORBCOMM, Inc.
  • Grotab, Inc.
  • Concox Information Technology Co. Ltd
  • Trackimo
  • Digital Matter

GPS Tracking Device Market by Segment

The study includes a forecast for the global gps tracking device market by device type, connectivity, application, end use, and region.

GPS Tracking Device Market by Device Type [Value ($B) from 2019 to 2035]:

  • Standalone Tracker
  • OBD Device
  • Advanced Tracker

GPS Tracking Device Market by Connectivity [Value ($B) from 2019 to 2035]:

  • Cellular/SIM-based Trackers
  • Satellite Trackers
  • Hybrid Connectivity
  • Bluetooth/Wi-Fi Enabled

GPS Tracking Device Market by Application [Value ($B) from 2019 to 2035]:

  • Fleet Management & Logistics
  • Asset Tracking & Monitoring
  • Personal & Pet Tracking
  • Marine & Aviation
  • Others

GPS Tracking Device Market by End Use [Value ($B) from 2019 to 2035]:

  • Transportation & Logistics
  • Automotive
  • Government & Defense
  • Construction & Mining
  • Healthcare
  • Others

GPS Tracking Device Market by Region [Value ($B) from 2019 to 2035]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the GPS Tracking Device Market

The gps tracking device market is being reshaped by satellite-network upgrades, tighter vehicle-connectivity rules, and fleet digitisation spending. From 2025 to 2027, manufacturers are combining cellular, GNSS, Bluetooth and satellite links in smaller devices. According to Lucintel's latest market assessment, these developments are central to competitive positioning.

  • United States: Fleet-platform consolidation: Samsara reported fiscal-year 2025 revenue of $1.18 billion (March 2025), while satellite-to-phone partnerships are extending tracking coverage beyond cellular networks. This investment will influence the market by accelerating integrated hardware, software and connectivity procurement among commercial fleets.
  • China: BeiDou industrialisation: China's government continued deploying BeiDou-enabled applications across transport and logistics, while the national satellite-navigation industry exceeded RMB 500 billion in annual output in 2024 (May 2025 reporting). Continued public procurement and domestic component development will strengthen local device manufacturing and reduce reliance on foreign positioning technologies.
  • Germany: Connected-vehicle compliance: The European Union's revised vehicle-safety framework requires new vehicle types to support advanced driver and data systems, with implementation milestones continuing through 2025 (January 2025). German automakers and tier-one suppliers are therefore expanding embedded telematics production, supporting higher demand for certified tracking modules.
  • India: AIS-140 deployment: India's mandated vehicle-location and emergency systems remained a priority for public transport, with more than 900,000 buses and commercial vehicles covered by state-level implementations by 2025 (June 2025). Ongoing procurement and certification requirements will keep government and fleet contracts as important channels for domestic tracking-device suppliers.
  • Japan: QZSS expansion: Japan's Cabinet Office continued work toward a seven-satellite Quasi-Zenith Satellite System, with the seventh satellite targeted for launch by fiscal 2026 (February 2025). Greater regional positioning resilience will encourage Japanese automakers, logistics companies and equipment makers to develop higher-precision tracking products for domestic and Asian markets.

Features of the Global GPS Tracking Device Market

  • Market Size Estimates: gps tracking device market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2026) and forecast (2027 to 2035) by various segments and regions.
  • Segmentation Analysis: gps tracking device market size by various segments, such as by device type, connectivity, application, end use, and region in terms of value ($B).
  • Regional Analysis: gps tracking device market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different device types, connectivity, applications, end uses, and regions for the gps tracking device market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the gps tracking device market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the gps tracking device market by device type (standalone tracker, OBD device, and advanced tracker), connectivity (cellular/sim-based trackers, satellite trackers, hybrid connectivity, and bluetooth/wi-fi enabled), application (fleet management & logistics, asset tracking & monitoring, personal & pet tracking, marine & aviation, and others), end use (transportation & logistics, automotive, government & defense, construction & mining, healthcare, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.1 Macroeconomic Trends and Forecasts
  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global GPS Tracking Device Market by Device Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Device Type
  • 4.3 Standalone Tracker : Trends and Forecast (2019 to 2035)
  • 4.4 OBD Device : Trends and Forecast (2019 to 2035)
  • 4.5 Advanced Tracker : Trends and Forecast (2019 to 2035)

5. Global GPS Tracking Device Market by Connectivity

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Connectivity
  • 5.3 Cellular/SIM-based Trackers : Trends and Forecast (2019 to 2035)
  • 5.4 Satellite Trackers : Trends and Forecast (2019 to 2035)
  • 5.5 Hybrid Connectivity : Trends and Forecast (2019 to 2035)
  • 5.6 Bluetooth/Wi-Fi Enabled : Trends and Forecast (2019 to 2035)

6. Global GPS Tracking Device Market by Application

  • 6.1 Overview
  • 6.2 Attractiveness Analysis by Application
  • 6.3 Fleet Management & Logistics : Trends and Forecast (2019 to 2035)
  • 6.4 Asset Tracking & Monitoring : Trends and Forecast (2019 to 2035)
  • 6.5 Personal & Pet Tracking : Trends and Forecast (2019 to 2035)
  • 6.6 Marine & Aviation : Trends and Forecast (2019 to 2035)
  • 6.7 Others : Trends and Forecast (2019 to 2035)

7. Global GPS Tracking Device Market by End Use

  • 7.1 Overview
  • 7.2 Attractiveness Analysis by End Use
  • 7.3 Transportation & Logistics : Trends and Forecast (2019 to 2035)
  • 7.4 Automotive : Trends and Forecast (2019 to 2035)
  • 7.5 Government & Defense : Trends and Forecast (2019 to 2035)
  • 7.6 Construction & Mining : Trends and Forecast (2019 to 2035)
  • 7.7 Healthcare : Trends and Forecast (2019 to 2035)
  • 7.8 Others : Trends and Forecast (2019 to 2035)

8. Regional Analysis

  • 8.1 Overview
  • 8.2 Global GPS Tracking Device Market by Region

9. North American GPS Tracking Device Market

  • 9.1 Overview
  • 9.2 North American GPS Tracking Device Market by Device Type
  • 9.3 North American GPS Tracking Device Market by Application
  • 9.4 The United States GPS Tracking Device Market
  • 9.5 Canadian GPS Tracking Device Market
  • 9.6 Mexican GPS Tracking Device Market

10. European GPS Tracking Device Market

  • 10.1 Overview
  • 10.2 European GPS Tracking Device Market by Device Type
  • 10.3 European GPS Tracking Device Market by Application
  • 10.4 German GPS Tracking Device Market
  • 10.5 French GPS Tracking Device Market
  • 10.6 Italian GPS Tracking Device Market
  • 10.7 Spanish GPS Tracking Device Market
  • 10.8 The United Kingdom GPS Tracking Device Market

11. APAC GPS Tracking Device Market

  • 11.1 Overview
  • 11.2 APAC GPS Tracking Device Market by Device Type
  • 11.3 APAC GPS Tracking Device Market by Application
  • 11.4 Chinese GPS Tracking Device Market
  • 11.5 Indian GPS Tracking Device Market
  • 11.6 Japanese GPS Tracking Device Market
  • 11.7 South Korean GPS Tracking Device Market
  • 11.8 Indonesian GPS Tracking Device Market

12. ROW GPS Tracking Device Market

  • 12.1 Overview
  • 12.2 ROW GPS Tracking Device Market by Device Type
  • 12.3 ROW GPS Tracking Device Market by Application
  • 12.4 Middle Eastern GPS Tracking Device Market
  • 12.5 South American GPS Tracking Device Market
  • 12.6 African GPS Tracking Device Market

13. Competitor Analysis

  • 13.1 Product Portfolio Analysis
  • 13.2 Operational Integration
  • 13.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 13.4 Market Share Analysis

14. Opportunities & Strategic Analysis

  • 14.1 Value Chain Analysis
  • 14.2 Growth Opportunity Analysis
    • 14.2.1 Growth Opportunity by Device Type
    • 14.2.2 Growth Opportunity by Connectivity
    • 14.2.3 Growth Opportunity by Application
    • 14.2.4 Growth Opportunity by End Use
    • 14.2.5 Growth Opportunity by Region
  • 14.3 Emerging Trends in the Global GPS Tracking Device Market
  • 14.4 Strategic Analysis
    • 14.4.1 New Product Development
    • 14.4.2 Certification and Licensing
    • 14.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

15. Company Profiles of the Leading Players Across the Value Chain

  • 15.1 Competitive Analysis Overview
  • 15.2 Garmin Ltd
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.3 CalAmp Corporation
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.4 Sierra Wireless, Inc.
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.5 Queclink Wireless Solution, Co. Ltd.
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.6 TomTom International BV
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.7 ORBCOMM, Inc.
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.8 Grotab, Inc.
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.9 Concox Information Technology Co. Ltd
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.10 Trackimo
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.11 Digital Matter
    • Company Overview
    • GPS Tracking Device Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

16. Appendix

  • 16.1 List of Figures
  • 16.2 List of Tables
  • 16.3 Research Methodology
  • 16.4 Disclaimer
  • 16.5 Copyright
  • 16.6 Abbreviations and Technical Units
  • 16.7 About Us
  • 16.8 Contact Us
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