천연 내유 포장지 시장 보고서 : 동향, 예측 및 경쟁 분석(-2035년)

Natural Greaseproof Wrapping Paper Market

The future of the global natural greaseproof wrapping paper market looks promising with opportunities in the commercial and household markets. The global natural greaseproof wrapping paper market is expected to reach an estimated $3.1 billion by 2035 from $1.6 billion in 2027 with a CAGR of 5.5% from 2027 to 2035. The major drivers for this market are the increasing demand for eco-friendly packaging, the rising awareness about sustainable products, and the growing adoption in food packaging.

• Lucintel forecasts that, within the type category, unbleached is expected to witness higher growth over the forecast period due to growing commercial demand for cost-effective, sustainable unbleached packaging materials.
• Within the application category, commercial is expected to witness the highest growth over the forecast period due to greater demand for packaging solutions due to commercial demand.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to increasing commercial activities and a subsequent increase in packaging production across economies.

Emerging Trends in Natural Greaseproof Wrapping Paper Market

The natural greaseproof wrapping paper market shifts from being a specialty foodservice material to being a performance-based packaging specification. Brand owners want formats that are grease resistant, fiber-based, and food-contact compliant. Lucintel framing of the market helps assess the demand through the applications and coatings.

• Sustainability Regulation: In February 2025, the EU passed the Packaging and Packaging Waste Regulation, which has a goal of increased recyclability and a decrease in packaging waste. Within the next 3 to 5 years, suppliers will be compelled to offer recycle grease barriers over petroleum-based barriers.
• Bio-based Barrier Technology: Converters rely on traditional polyethylene barriers to protect paper from oil resistance. Water-based, dispersion-coated repellency treatments and other plant-based barriers will be used to protect paper against oil resistance. During 2025 to 2027, performance will move toward the benchmarks of coated paper, allowing for natural greaseproof wrapping paper to enter higher value takeaway and bakery markets.
• Foodservice Substitution: With growing consumer pressure to eliminate single-use plastics, Quick-service restaurants (QSR) and delivery operators are standardizing the use of paper wraps, pouches, and interleaves. In 2025, Smithers estimated global paper-based packaging demand at over 250 million tonnes. This creates a significant opportunity for conversion over the next 5 years.
• Premiumization: Bakery, confectionery, specialty coffee, and other natural or specialty food brands use natural, unbleached paper that is printed with specialty designs, grades, and finishes as a communications tool. Packaging often helps define a higher retail price and improved margin. Through 2025, bakery, specialty coffee, and natural food brands increased protective, communication, and quality packaging.
• Regional Supply Diversification: Converters are no longer reliant on single mills due to freight volatility and subsequent energy cost shocks and are increasingly sourcing suppliers across Europe, North America, and Asia. As a result, capacity planning across the 2025-2027 timeframe will favor shorter supply routes, dual sourcing, and more localized finishing, thereby improving supply chain stability for international foodservice customers.

Supply will catch up and demand will increase, but in the meantime specifications will ultimately determine the winners. Reliably meeting performance specs along with converting economics will provide share growth to suppliers who offer repulpable greases and paper that complies with food contact regulations. Coated foodservice paper and premium bakery barrier packaging, along with regional supply programs that allow modest price increases for end-user brand owners, are good segments for growth.

Recent Developments in the Natural Greaseproof Wrapping Paper Market

The natural greaseproof wrapping paper market is becoming more mainstream as a substitute for plastic and coated paper in packaging across the foodservice industry. The period from 2025 to 2027 will see a focus on investment, driven by new innovations in paper and fiber, and new customer demand, especially from converters. The Lucintel report expects a steady demand with healthy profit margins based on how well the paper is treated for barriers and how much treated pulp is available.

• Capacity Expansion: Ahlstrom is investing $38 million to grow its food packing material plant in Madisonville, Kentucky. The new packaging materials will help shorten the supply chain in North America and help replace plastic in food packing materials in the next 3 to 5 years.
• Product Launch: In March 2025, Mondi released new papers that help with food packaging. These new papers help repel grease and moisture without using fluorochemical treatments. These new papers also help with packaging efficiency.
• Strategic Partnership: Huhtamaki is leading the charge in 2025 by including foodservice customers in the design and qualification process for new recyclable packaging materials. Huhtamaki is focused on new fiber-based packaging that will help eliminate some barriers in design for packaging materials used across their global restaurants.
• Regulatory Approvals: The new EU regulations on packaging and waste which started in 2025 offer new opportunities for using natural grease proof paper in food packing. There is now a strong focus on making the packing of takeaway and other food available in retail comply with the new regulations.
• Acquisition Activity: In July 2024, the merger of Smurfit and Westrock formed a packaging group with $34 billion of revenue, and the integration continues into 2025. The larger groups will fund barrier-paper development and consolidate converting and previously negotiated pulp creating competition to the market's independent supply.

Natural Greaseproof Wrapping Paper is Moving from A Basic Commodity Paper To A Specification-based Packaging Material. Regulation Provides A Demand Stimulus with Food Service Operators Demanding The Material To Include: Heat durability, fold strength, printability, and grease resistance. Market share will be gained by those manufacturers that integrate certified fibre, and coating technology, and have local production. Agility and execution reliability will drive growth more so than capacity.

Strategic Growth Opportunities in the Natural Greaseproof Wrapping Paper Market

The natural greaseproof paper wrapping market is growing as food service operators limit their use of plastic and retailers respond to regulations on packaging. Between 2024 and 2026, there will be a greater demand for certified fiber formats, brand differentiation, and conversion ready paper. Lucintel predicts greater growth in paper packaging, and the investments in food delivery and baked goods will provide additional volume to the market.

• Foodservice Formats: Printed natural greaseproof paper wrapping is well suited for quick service restaurants, specialty food, and bakery formats, and can even help food retailers improve their bottom line. In January 2025, McDonald's reported over 43,000 restaurants globally, showing the demand for standardized packaging. In the next few years, brand owners will look for packaging with better performance and a mix of grease resistance and shelf appeal.
• Plastic Replacement: Natural greaseproof paper provides a sustainable alternative to plastic wrapping for takeaway sandwiches, pastries, and other prepared foods. In March 2025, the European Commission advanced its proposed package waste directive which will affect 450 million people. Bakeries and food service formats will switch to paper packaging with credible fiber sourcing in order to meet the new initiatives.
• Newly Developing Food Service: Regional converters can target the Middle East, India, Latin America, and Southeast Asia, where the food delivery and bakery formats are growing. In January 2025, it was estimated that the food delivery market in India was $7 billion. Natural greaseproof paper can help these markets grow food packaging and delivery during the next five years with fast delivery and low minimum orders, as well as heat resistant packaging.
• Custom short-run digital printing makes it possible for small businesses like independent bakeries, caterers, and online food brands to order customized food wraps at significantly lower prices than traditional methods. A major digital printing press in February 2025 announced web speeds over 75 meters per minute. Short-run customization will help shift customer focus away from commodity rolls of food wraps towards campaign specific premium food packaging.
• Aftermarket Services and Compliance: Vendors can customize their paper roll offerings to include guidelines for food contact coatings, recyclability testing, checks on paper sourcing, and advice on how to best dispose of paper. The Forest Stewardship Council reported in April 2025 that over 160 million hectares were certified globally. Service-based contracts focus on performance that clients can document, rather than paper, which will improve customer retention.

The best opportunities will occur where different regulations converge with package presentation and the efficiency of packaging operations. Focus should be on foodservice specifications, converting capacity, and verified fiber sourcing for food packaging. Customized formats and compliance services can help manage profit margins for commodity grades services. Success will hinge on paper alternatives being proven to work in realistic kitchen settings, along with stable supplies and constant grease resistance.

Natural Greaseproof Wrapping Paper Market Drivers and Challenges

Like any other market, the market for natural greaseproof wrapping paper is impacted by technological advances, the economy, the environment, and regulations. Coating technology and the demand for packaging and the food service market are advancing. The market will be negatively impacted by the costs of wrapping paper, the need for packaging to be more recyclable, and the regulations that will be introduced. Lucintel thinks the market will be shaped by new innovations in efficient manufacturing and material substitutions.

The factors responsible for driving this market include:

• Sustainable and Renewable Alternatives To Plastics: As new regulations and initiatives across the EU are focused on removing excessive packaging and promoting packaging solutions that are fully recyclable, there is an opportunity for natural greaseproof wrapping paper to meet the requirements of quick-service, takeaway, and packaged bakery, candy and other food industries in a responsible and sustainable way in the next 3-5 years. This is especially attractive to forward looking companies.
• Growth in Food Industry: An increase in demand for restaurant, cafe, catering and food delivery services drives a need for lightweight food wrapping materials. Packaging solutions that are convenient to use and designed for disposability will cater to a growing food delivery service demand, projected for 2025. Packaging that offers an attractive food presentation service will also drive demand.
• Coating and Material Innovation: Some finishing materials based on paper are now available to offer solutions to greaseproof packaging. A number of packaging converters have launched fiber-based barrier grades for food packaging by June 2025. At present, coatings will continue to offer less barrier solutions than flexible plastic films, but first-generation packaging made with barrier paper will come to offer food packaging for higher end products, and even frozen food in the near future.
• Regulatort Support: Increasing legislations on restricting usage of single-use plastic and controlling of food-contact chemical hazards result in development of safe paper based products. In April 2025, several governing bodies intensified control on the use of Per and polyfluoroalkyl substances in food contact materials. In the immediate future, more regulations requiring mandatory labeling and establishing extended Producer Responsibility will result in more demand and supply of greaseproof paper for packaging of most food products.
• Packaging: Improvements in automation, coating application, conversion, and reduced basis weights allow the packaging to have a smaller environmental footprint. By September 2025, paper converters should be able to use automated inspection systems to help ensure product quality at higher production speeds, in excess of 200 meters per minute.

The challenges facing this market include:

• Specialty Fiber Pulp Safety and Volatility Concerns: In February 2025, fluctuations in specialty fiber, pulp, energy, chemistry, and logistics increased volatility and safety concerns in the global market, and this is expected to continue for another 3 to 5 years. Raw material input prices in the market have the ability to decrease the attractiveness of coated paper products compared to plastic films. During this time, it can be expected that manufacturers will enter into long term contracts and alter their materials management in order to make improvements in their use of materials.
• Balancing Performance and Recyclability: Balancing performance (i.e. grease and moisture resistance, protective heat shield) and the ability to recycle a product are the main barriers in product development. In July 2025, barriers to product development have shifted. Recyclers have claimed that barriers to product development have shifted. Barrier coatings and food contact contaminants are now considered barriers to product development. Adhering to consumer demands for more recyclable products, while meeting the performance demands of brands, is a challenge that faces the market.
• Complexity of Compliance and Certification: Increasingly unique food-contact, safety, environmental, and recycling requirements in various regions result in higher compliance costs and longer development times for manufacturers. Manufacturers are required to conduct extensive tests, documents, and certifications to meet the regulatory requirements. Continuous changes in regulations require manufacturers to actively monitor and reformulate product offerings, resulting in operational complexity and uncertainty for market players.

The natural greaseproof wrapping paper market is expected to expand due to the regulatory shift from plastic packaging, and the sustainability initiatives and growth in the food services alongside the advancement of coatings. Manufacturing automation and innovative use of materials with the proper balance of cost and product uniformity are expected. Nevertheless, factors such as the variability of pulp prices, the limitations of paper recycling, material performance, and the complexity of certifications present challenges to the wide adoption of the technology, especially in applications where cost is particularly important. Opportunities are expected to be in the development of recyclable high performance barriers with improved packaging supply chains and verified sustainability. The packaging options will depend on the regulation trade-offs regarding cost and sustainability.

List of Natural Greaseproof Wrapping Paper Market Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies natural greaseproof wrapping paper market companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the natural greaseproof wrapping paper market companies profiled in this report include-

• Ahlstrom-Munksjo
• Nordic Paper
• Metsa Group
• Billerud
• Delfortgroup
• Krpa Paper
• Domtar
• Vicat Group
• Pudumjee Paper Products
• Dispapali

Natural Greaseproof Wrapping Paper Market by Segment

The study includes a forecast for the global natural greaseproof wrapping paper market by type, application, and region.

Natural Greaseproof Wrapping Paper Market by Type [Value ($B) from 2019 to 2035]:

• Unbleached
• Bleached

Natural Greaseproof Wrapping Paper Market by Application [Value ($B) from 2019 to 2035]:

• Commercial
• Household

Natural Greaseproof Wrapping Paper Market by Region [Value ($B) from 2019 to 2035]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Natural Greaseproof Wrapping Paper Market

The natural greaseproof wrapping paper market is transitioning from a niche foodservice material to a regulated, fiber-based packaging category. Until 2027, the restrictions on PFAS within packaging and the implementation of the European Union Packaging and Packaging Waste Regulation will impact specifications, and, in the meanwhile, converters will invest in recyclable barrier coatings. Limited capacity and new product development will be the main competitive strengths for the next few years, according to a recent report by Lucintel.

• United States: In January 2025, the FDA stated that grease proofing substances that contain PFAS are not allowed to be used on paper and paperboard food packaging, which resulted in the withdrawals of 35 related authorizations by different companies. This regulation is expected to support the American conversion to fluorine-free grease barriers in the next 3 to 5 years, along with the demand for legal, natural wrapping grades.
• China: In March 2025, Nine Dragons Paper officially announced that PM 43, their 450,000 ton packaging paper machine in Dongguan, started production. Although this paper can only be used for packaging, the added fiber and coating machinery provides the resources for specialty food contact wrapping, and will help China develop a larger capacity for domestic conversion.
• Germany: The PPWR of the European Union was published in February 2025, and starts applying to the member states in August 2026. This regulation states that packaging should be designed to be recyclable, and should contain a higher amount of recycled materials. Since the PPWR is applicable to Germany, it will be a priority for German paper manufacturers to produce greaseproof packages that are designed to be recycled. This will also impact the qualification of products and the investment in manufacturing facilities for the next 10 years.
• India: ITC began building a machine in April 2025 that will have a production capacity of 100,000 tons per year for its high-performance specialty paper at its Nadiad facility in Gujarat. The investment will offer converters in India a stronger local alternative for wrapping paper and paper for food service applications, thereby decreasing the use of imported specialty substrates.
• Japan: Nippon Paper Industries created the SealPro line in functional papers in April 2025 that are designed for heat sealable and barrier paper packaging. This example illustrates Japanese mills' efforts in replacing plastic-laminated packaging and format structures with paper-based formats, and includes a positive outlook for domestic usage and adoption of grease proof wrappers in the next 3 to 5 years.

Features of the Global Natural Greaseproof Wrapping Paper Market

• Market Size Estimates: natural greaseproof wrapping paper market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2026) and forecast (2027 to 2035) by various segments and regions.
• Segmentation Analysis: natural greaseproof wrapping paper market size by type, application, and region in terms of value ($B).
• Regional Analysis: natural greaseproof wrapping paper market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the natural greaseproof wrapping paper market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the natural greaseproof wrapping paper market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the natural greaseproof wrapping paper market by type (unbleached and bleached), application (commercial and household), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 6 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Natural Greaseproof Wrapping Paper Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Unbleached: Trends and Forecast (2019-2035)
• 4.4 Bleached: Trends and Forecast (2019-2035)

5. Global Natural Greaseproof Wrapping Paper Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Commercial: Trends and Forecast (2019-2035)
• 5.4 Household: Trends and Forecast (2019-2035)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global Natural Greaseproof Wrapping Paper Market by Region

7. North American Natural Greaseproof Wrapping Paper Market

• 7.1 Overview
• 7.2 North American Natural Greaseproof Wrapping Paper Market by Type
• 7.3 North American Natural Greaseproof Wrapping Paper Market by Application
• 7.4 United States Natural Greaseproof Wrapping Paper Market
• 7.5 Mexican Natural Greaseproof Wrapping Paper Market
• 7.6 Canadian Natural Greaseproof Wrapping Paper Market

8. European Natural Greaseproof Wrapping Paper Market

• 8.1 Overview
• 8.2 European Natural Greaseproof Wrapping Paper Market by Type
• 8.3 European Natural Greaseproof Wrapping Paper Market by Application
• 8.4 German Natural Greaseproof Wrapping Paper Market
• 8.5 French Natural Greaseproof Wrapping Paper Market
• 8.6 Spanish Natural Greaseproof Wrapping Paper Market
• 8.7 Italian Natural Greaseproof Wrapping Paper Market
• 8.8 United Kingdom Natural Greaseproof Wrapping Paper Market

9. APAC Natural Greaseproof Wrapping Paper Market

• 9.1 Overview
• 9.2 APAC Natural Greaseproof Wrapping Paper Market by Type
• 9.3 APAC Natural Greaseproof Wrapping Paper Market by Application
• 9.4 Japanese Natural Greaseproof Wrapping Paper Market
• 9.5 Indian Natural Greaseproof Wrapping Paper Market
• 9.6 Chinese Natural Greaseproof Wrapping Paper Market
• 9.7 South Korean Natural Greaseproof Wrapping Paper Market
• 9.8 Indonesian Natural Greaseproof Wrapping Paper Market

10. ROW Natural Greaseproof Wrapping Paper Market

• 10.1 Overview
• 10.2 ROW Natural Greaseproof Wrapping Paper Market by Type
• 10.3 ROW Natural Greaseproof Wrapping Paper Market by Application
• 10.4 Middle Eastern Natural Greaseproof Wrapping Paper Market
• 10.5 South American Natural Greaseproof Wrapping Paper Market
• 10.6 African Natural Greaseproof Wrapping Paper Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global Natural Greaseproof Wrapping Paper Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Ahlstrom-Munksjo
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Nordic Paper
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Metsa Group
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Billerud
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Delfortgroup
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 Krpa Paper
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Domtar
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.9 Vicat Group
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.10 Pudumjee Paper Products
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.11 Dispapali
  • Company Overview
  • Natural Greaseproof Wrapping Paper Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us