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세계의 증강현실(AR) 시장과 COVID-19의 영향(-2026년) : 기기 유형(HMD, HUD), 제공 구분(하드웨어, 소프트웨어), 용도(소비자, 상업용), 기술, 지역별

Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026

리서치사 MarketsandMarkets
발행일 2021년 08월 상품 코드 1026974
페이지 정보 영문 209 Pages
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세계의 증강현실(AR) 시장과 COVID-19의 영향(-2026년) : 기기 유형(HMD, HUD), 제공 구분(하드웨어, 소프트웨어), 용도(소비자, 상업용), 기술, 지역별 Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026
발행일 : 2021년 08월 페이지 정보 : 영문 209 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 증강현실(AR) 시장 규모는 예측 기간 동안 31.5%의 CAGR로 2021년 147억 달러에서 2026년 884억 달러 규모로 성장할 것으로 예측됩니다.

헬스 케어 분야에서의 AR 장치 및 애플리케이션 수요 급증, 신종 코로나 바이러스 감염(COVID-19)에 의한 유통 및 E커머스 분야에서의 AR 수요 증가, AR 시장 투자 증가, 세계 자동차 산업의 AR 장치 및 기술 수요 증가 등의 요인이 시장 성장을 추진하고 있습니다.

제공 구분별로는 하드웨어 부문이 예측 기간 동안 최대 점유율을 보일 것으로 예측됩니다. 또한 용도별로는 소비자 제품 부문이 가장 큰 점유율을 나타낼 전망입니다. 게임 및 스포츠, 엔터테인먼트 분야에서의 AR 기술 이용이 촉진되고 있습니다.

세계의 증강현실(AR : Augmented Reality) 시장을 조사했으며, 시장 정의 및 개요, 가치사슬, 신종 코로나 바이러스 감염(COVID-19) 및 기타 시장 영향 요인 분석, 규제 환경, 기술·특허 분석, 사례 연구, 시장 규모 추이·예측 장치, 유형, 제공 구분·기술·용도·지역/주요국 등 각종 구분별 분석, 경쟁 환경, 주요 기업 개요 등을 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 기타 중요 고려 사항

제5장 시장 개요

  • 시장 역학
    • 촉진 요인
    • 억제 요인
    • 시장 기회
    • 과제
  • 가치사슬 분석
  • 규제 상황
  • 에코 시스템
  • 포터의 5세력 모형
  • 기술 분석
  • 사례 연구
  • 고객 사업에 영향을 미치는 동향
  • 평균 판매 가격
  • 특허 분석
  • 무역 분석

제6장 시장 분석 및 예측 : 기기 유형

  • 헤드 마운트 디스플레이
    • AR 스마트 글래스
    • 스마트 헬멧
  • 헤드 업 디스플레이

제7장 시장 분석 및 예측 : 제공 구분별

  • 하드웨어
    • 센서
    • 반도체 부품
    • 디스플레이 프로젝터
    • 위치 추적기
    • 카메라
    • 기타
  • 소프트웨어
    • 소프트웨어 개발 키트
    • 클라우드 서비스

제8장 시장 분석 및 예측 : 기술별

  • 마커
    • 수동 마커
    • 활성 마커
  • 마커리스
    • 모델 기반 추적
    • 이미지 처리 기반 추적
  • 앵커

제9장 시장 분석 및 예측 : 용도별

  • 소비자
    • 게임
    • 스포츠 및 엔터테인먼트
  • 상용
    • 소매 및 E커머스
    • 여행·관광
    • E러닝
  • 기업(제조)
  • 의료
    • 수술
    • 피트니스 관리
    • 환자 케어 관리
    • 약국 관리
    • 의료 훈련·교육
    • 기타
  • 항공 우주 및 방위
  • 에너지
  • 자동차
  • 기타
    • 농업
    • 건설
    • 운송·물류
    • 공공 안전
    • 통신·IT 데이터센터

제10장 시장 분석 및 예측 : 지역·주요 국가별

  • 북미
  • 유럽
  • 아시아태평양
  • 기타 지역

제11장 경쟁 상황

  • 주요 기업 전략
  • 주요 기업 수익 분석
  • 주요 기업 시장 점유율 분석
  • 기업 평가 사분면
  • 경쟁 벤치마킹
  • 스타트업/SME 평가 사분면
  • 경쟁 상황·동향

제12장 기업 프로필

  • 주요 기업
    • GOOGLE, INC.
    • PTC INC.
    • SEIKO EPSON
    • MICROSOFT
    • LENOVO
    • SAMSUNG ELECTRONICS
    • APPLE
    • WIKITUDE GMBH
    • MAXST CO., LTD.
    • QUALCOMM
  • 기타 유력 기업
    • TOSHIBA CORPORATION
    • INTEL CORPORATION
    • UPSKILL
    • BLIPPAR
    • CONTINENTAL
    • VISTEON CORPORATION
    • INGLOBE TECHNOLOGIES
    • OPTINVENT
    • MAGIC LEAP, INC.
    • MARXENT LABS, LLC
    • SCOPE AR
    • NIANTIC INC.
    • ATHEER INC.
    • VUZIX
    • META COMPANY

제13장 부록

NJH 21.09.15

The augmented reality market was valued at USD 14.7 billion in 2020 and is projected to reach USD 88.4 billion by 2026; it is expected to grow at a CAGR of 31.5% from 2021 to 2026. The key factors driving the growth of the augmented reality market include surging demand for AR devices and applications in healthcare, growing demand for AR in retail and e-commerce sectors due to COVID-19, rising investments in the AR market, increasing demand for AR devices and technology in the global automotive industry, and others.

The recent COVID-19 pandemic is expected to impact the global augmented reality market. Due to COVID-19, the manufacturing units of major players are highly hampered due to worldwide lockdown and limited availability of labor and raw material. A number of scheduled product launches and related developments have been postponed due to the pandemic. However, the impact of COVID-19 is expected to reduce during the forecast period.

Hardware segment to account for the largest share of augmented reality market during the forecast period

On the basis of offering, the augmented reality market has been segmented into hardware and software. The hardware segment of the augmented reality market is projected to witness a higher growth rate than the software segment owing to the increasing adoption of augmented reality hardware globally.

Consumer application to account for the largest share of augmented reality market during the forecast period

On the basis of application, the augmented reality market has been segmented into consumer, commercial, aerospace & defense, healthcare, enterprises (manufacturing), automotive, energy, and others. The consumer application segment is projected to account for the largest size of the augmented reality market from 2021 to 2026. The consumer segment of the market comprises gaming and entertainment applications wherein AR technology is used to create 3D visual objects in the real world. The flourishing gaming and sports and entertainment sectors fuel the use of AR technology in consumer applications. The demand for HMD is high in consumer applications. They are used in smart glasses in sports (such as ski driving and fighting games).

APAC to account for the largest share of augmented reality market during the forecast period

The flourishing enterprises (manufacturing) sector in China and Japan is projected to fuel the growth of the augmented reality market in APAC. The gaming industry in this region has also witnessed significant growth, thereby contributing to the increased demand for augmented reality technology in APAC. Additionally, rising investments in commercial applications of augmented reality are also expected to contribute to the growth of the market in APAC. Moreover, the thriving healthcare and automotive sectors in Japan are also projected to drive the demand for AR technology in the region.

The novel coronavirus has affected the global economy to a large extent. The economies in APAC, including Japan, China, South Korea, India, and Australia, have a significant contribution toward the global economy as they are home to various manufacturing and assembly plants in the world. China, which is known as the manufacturing hub of the world, faced a serious economic crisis owing to the spread of the virus and brought all economic activities to a standstill for weeks. The other countries, such as India, Australia, South Korea, and Japan, have also witnessed a downfall in the economic activities across various sectors.

Breakdown of primary participants:

  • By Company Type: Tier 1 = 25%, Tier 2 = 35%, and Tier 3 = 40%
  • By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%
  • By Region: North America = 14%, Europe = 43%, APAC = 29%, and RoW = 14%

Some of the key companies operating in the augmented reality market are Google, Inc. (US), PTC Inc. (US), Seiko Epson (Japan), Microsoft (US), Lenovo (Hong Kong), Samsung Electronics (South Korea), Apple (US), and so on.

Research Coverage:

In this report, the augmented reality market has been segmented on the basis of technology, offering, device type, application, and geography. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main regions-North America, Europe, APAC, and RoW. Value chain analysis has been included in the report, along with the key players and their competitive analysis in the augmented reality ecosystem.

Key Benefits to Buy the Report:

  • This report includes statistics for the augmented reality market based on technology, offering, device type, application, and geography, along with their respective market sizes.
  • Value chain analysis and key industry trends have been provided for the market.
  • Major drivers, restraints, opportunities, and challenges for the augmented reality market have been provided in detail in this report.
  • This report would help stakeholders to understand their competitors better and gain more insights to enhance their position in the market. The competitive landscape section includes the competitor ecosystem and the recent development strategies adopted by the key players in the market, such as product launches/developments, contracts/collaborations/agreements/acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 DEFINITION AND SCOPE
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 AUGMENTED REALITY MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED
  • 1.4 CURRENCY
  • 1.5 PACKAGE SIZE
  • 1.6 LIMITATIONS
  • 1.7 MARKET STAKEHOLDERS
  • 1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 2 RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Secondary sources
      • 2.1.1.2 List of key secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Key data from primary sources
      • 2.1.2.2 Primary interviews with experts
      • 2.1.2.3 Breakdown of primaries
    • 2.1.3 SECONDARY AND PRIMARY RESEARCH
      • 2.1.3.1 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF AUGMENTED REALITY MARKET
    • 2.2.1 BOTTOM-UP APPROACH
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
      • 2.2.1.1 Estimating market size using bottom-up analysis (demand side)
    • 2.2.2 TOP-DOWN APPROACH
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
      • 2.2.2.1 Estimating market size using top-down approach (supply side)
  • 2.3 DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
  • 2.4 RESEARCH ASSUMPTIONS
    • FIGURE 8 ASSUMPTIONS OF RESEARCH STUDY
  • 2.5 RISK ASSESSMENT
    • TABLE 1 ANALYSIS OF RISK FACTORS

3 EXECUTIVE SUMMARY

    • FIGURE 9 AUGMENTED REALITY MARKET: OPTIMISTIC, REALISTIC, AND PESSIMISTIC SCENARIO ANALYSIS, 2017-2026
  • 3.1 AUGMENTED REALITY MARKET: REALISTIC SCENARIO (POST-COVID-19)
  • 3.2 AUGMENTED REALITY MARKET: OPTIMISTIC SCENARIO (POST-COVID-19)
  • 3.3 AUGMENTED REALITY MARKET: PESSIMISTIC SCENARIO (POST-COVID-19)
    • FIGURE 10 SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026
    • FIGURE 11 HMD TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET DURING FORECAST PERIOD
    • FIGURE 12 CONSUMER APPLICATION SEGMENT TO HOLD LARGEST SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026
    • FIGURE 13 NORTH AMERICA HELD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2020

4 PREMIUM INSIGHTS

  • 4.1 KEY OPPORTUNITIES IN AUGMENTED REALITY MARKET
    • FIGURE 14 AUGMENTED REALITY MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2021 TO 2026
  • 4.2 AUGMENTED REALITY MARKET, BY OFFERING
    • FIGURE 15 SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026
  • 4.3 AUGMENTED REALITY MARKET, BY APPLICATION AND REGION
    • FIGURE 16 CONSUMER SEGMENT HELD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2020
  • 4.4 AUGMENTED REALITY MARKET, BY COUNTRY
    • FIGURE 17 CHINA TO REGISTER HIGHEST CAGR IN AUGMENTED REALITY MARKET DURING FORECAST PERIOD
  • 4.5 AUGMENTED REALITY MARKET, BY DEVICE TYPE
    • FIGURE 18 HMD TO DOMINATE AUGMENTED REALITY MARKET FROM 2021 TO 2026

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS FOR AR MARKET
    • FIGURE 19 INCREASING ADOPTION OF AR TECHNOLOGY IN HEALTHCARE AND RETAIL SECTORS TO DRIVE MARKET GROWTH
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing adoption of AR technology in healthcare sector
      • 5.2.1.2 Growing demand for AR in retail and e-commerce sectors due to COVID-19
      • 5.2.1.3 Rising investments in AR market
      • 5.2.1.4 Surging demand for AR devices and technology in global automotive industry
    • FIGURE 20 IMPACT ANALYSIS OF DRIVERS ON AUGMENTED REALITY MARKET
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Trade war between US and China
      • 5.2.2.2 Security and privacy issues associated with AR
      • 5.2.2.3 Health issues associated with excessive usage of AR
    • FIGURE 21 IMPACT ANALYSIS OF RESTRAINTS ON AUGMENTED REALITY MARKET
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Continuous developments in 5G technology
      • 5.2.3.2 Opportunities in enterprise applications
      • 5.2.3.3 High growth of travel & tourism industry
    • FIGURE 22 IMPACT ANALYSIS OF OPPORTUNITIES ON AUGMENTED REALITY MARKET
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Global economic slowdown owing to COVID-19
      • 5.2.4.2 Reluctance of users in accepting AR products due to health concerns
      • 5.2.4.3 Reconfiguration of applications for different platforms
    • FIGURE 23 IMPACT ANALYSIS OF CHALLENGES ON AUGMENTED REALITY MARKET
  • 5.3 VALUE CHAIN ANALYSIS
    • FIGURE 24 VALUE CHAIN ANALYSIS: AR MARKET
    • 5.3.1 RESEARCH AND PRODUCT DEVELOPMENT
    • 5.3.2 MANUFACTURING
    • 5.3.3 ASSEMBLY
    • 5.3.4 DISTRIBUTION
    • 5.3.5 END USER
    • FIGURE 25 AR SOFTWARE MARKET VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED THROUGH PRIMARY ACTIVITIES
  • 5.4 REGULATORY LANDSCAPE
  • 5.5 ECOSYSTEM ANALYSIS
    • TABLE 2 AUGMENTED REALITY MARKET: ECOSYSTEM
    • FIGURE 26 KEY MARKETS RELATED TO AUGMENTED REALITY ECOSYSTEM
  • 5.6 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 27 PORTER'S FIVE FORCES ANALYSIS, 2020
    • TABLE 3 AUGMENTED REALITY MARKET: PORTER'S FIVE FORCES ANALYSIS
    • 5.6.1 INTENSITY OF COMPETITIVE RIVALRY
    • 5.6.2 THREAT OF SUBSTITUTES
    • 5.6.3 BARGAINING POWER OF BUYERS
    • 5.6.4 BARGAINING POWER OF SUPPLIERS
    • 5.6.5 THREAT OF NEW ENTRANTS
  • 5.7 TECHNOLOGY ANALYSIS
    • 5.7.1 MOBILE AUGMENTED REALITY
    • 5.7.2 MONITOR-BASED AR TECHNOLOGY
    • 5.7.3 NEAR-EYE-BASED TECHNOLOGY
    • 5.7.4 LIDAR TECHNOLOGY
    • 5.7.5 WEB AR
    • TABLE 4 USE CASE FOR WEB AR
  • 5.8 CASE STUDY ANALYSIS
    • 5.8.1 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING PANDEMIC USING VUFORIA STUDIO
    • 5.8.2 TRANSFORMING DENTAL SURGERIES WITH MOVERIO SMART GLASSES
    • 5.8.3 FIRST MICROSOFT HOLOLENS SURGERY IN LATIN AMERICA: HOW AR CAN CHANGE SURGICAL EXPERIENCE FOR DOCTORS AND PATIENTS
  • 5.9 TRENDS AND DISRUPTIONS IMPACTING BUSINESSES OF CUSTOMERS
  • 5.10 AVERAGE SELLING PRICE (ASP) TREND
    • TABLE 5 AVERAGE PRICES OF AUGMENTED REALITY HMD
    • TABLE 6 COMPARISON OF SDK PRICES
  • 5.11 PATENT ANALYSIS
    • FIGURE 28 NUMBER OF PATENTS RELATED TO AUGMENTED REALITY PUBLISHED FROM 2012 TO 2020
    • FIGURE 29 SHARE OF TOP 10 COMPANIES IN PATENT APPLICATIONS FROM 2012 TO 2020
    • TABLE 7 KEY PATENTS FROM 2019 TO 2020
  • 5.12 TRADE ANALYSIS
    • FIGURE 30 IMPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS), BY COUNTRY, 2016-2019 (USD THOUSAND)
    • FIGURE 31 EXPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS), BY COUNTRY, 2016-2019 (USD THOUSAND)

6 AUGMENTED REALITY MARKET, BY DEVICE TYPE

  • 6.1 INTRODUCTION
    • FIGURE 32 AUGMENTED REALITY MARKET, BY DEVICE TYPE
    • FIGURE 33 HMD EXPECTED TO DOMINATE AUGMENTED REALITY MARKET DURING FORECAST PERIOD
    • TABLE 8 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 9 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 10 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2017-2020 (THOUSAND UNITS)
    • TABLE 11 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2021-2026 (THOUSAND UNITS)
  • 6.2 HEAD-MOUNTED DISPLAYS
    • 6.2.1 AR SMART GLASSES
      • 6.2.1.1 Adoption of AR smart glasses by companies to improve their work efficiency
    • 6.2.2 SMART HELMETS
      • 6.2.2.1 Use of smart helmets in construction sector to optimize workflow
    • TABLE 12 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 13 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION, 2021-2026 (USD MILLION)
  • 6.3 HEAD-UP DISPLAYS
    • 6.3.1 AR HUD EXPECTED TO BE ADOPTED WIDELY IN DIFFERENT APPLICATIONS IN NEAR FUTURE
    • TABLE 14 AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 15 AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION, 2021-2026 (USD MILLION)

7 AUGMENTED REALITY MARKET, BY OFFERING

  • 7.1 INTRODUCTION
    • FIGURE 34 AUGMENTED REALITY MARKET, BY OFFERING
    • FIGURE 35 SOFTWARE SEGMENT TO HOLD LARGER SHARE OF AUGMENTED REALITY MARKET DURING FORECAST PERIOD
    • TABLE 16 AUGMENTED REALITY MARKET, BY OFFERING, 2017-2020 (USD MILLION)
    • TABLE 17 AUGMENTED REALITY MARKET, BY OFFERING, 2021-2026 (USD MILLION)
  • 7.2 HARDWARE
    • 7.2.1 SENSORS
      • 7.2.1.1 Accelerometers
        • 7.2.1.1.1 Accelerometers are electromechanical devices used for measuring acceleration
      • 7.2.1.2 Gyroscopes
        • 7.2.1.2.1 Gyroscopes are used to measure angular velocity of 3D mouse, games, and athlete-training applications
      • 7.2.1.3 Magnetometers
        • 7.2.1.3.1 Magnetometers measure magnetic field and electric currents using one or more sensors
      • 7.2.1.4 Proximity sensors
        • 7.2.1.4.1 Proximity sensors prevent unintentional touch during active calls on mobile phones
    • 7.2.2 SEMICONDUCTOR COMPONENTS
      • 7.2.2.1 Controllers and processors
        • 7.2.2.1.1 Increased demand for controllers and processors in augmented reality devices
      • 7.2.2.2 Integrated circuits
        • 7.2.2.2.1 Integrated circuit ensures large volume of data storage for high-resolution image processing
    • 7.2.3 DISPLAYS AND PROJECTORS
      • 7.2.3.1 Displays and projectors hold significant share of augmented reality hardware market
    • 7.2.4 POSITION TRACKERS
      • 7.2.4.1 Increased use of position trackers to maintain position accuracy in augmented reality devices
    • 7.2.5 CAMERAS
      • 7.2.5.1 Cameras form crucial components to measure depth and amplitude of objects
    • 7.2.6 OTHERS
    • TABLE 18 AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 19 AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT, 2021-2026 (USD MILLION)
  • 7.3 SOFTWARE
    • 7.3.1 SOFTWARE DEVELOPMENT KITS
      • 7.3.1.1 SDKs provide tools to design, build, and test AR experiences
    • 7.3.2 CLOUD-BASED SERVICES
      • 7.3.2.1 AR cloud offers abstracted medium for physical spaces, objects, and humans for tailoring digital contents and experiences

8 TYPES OF TECHNOLOGIES IN AUGMENTED REALITY MARKET

  • 8.1 INTRODUCTION
  • 8.2 MARKER-BASED AR TECHNOLOGY
    • 8.2.1 PASSIVE MARKERS
      • 8.2.1.1 Passive markers are used at large scale worldwide
    • 8.2.2 ACTIVE MARKERS
      • 8.2.2.1 Active markers use LED to track objects
  • 8.3 MARKERLESS AR TECHNOLOGY
    • 8.3.1 MODEL-BASED TRACKING
      • 8.3.1.1 Model-based tracking depends on camera movements
    • 8.3.2 IMAGE PROCESSING-BASED TRACKING
      • 8.3.2.1 Image processing-based tracking requires optical scanners or cameras for processing images
  • 8.4 ANCHOR-BASED AR TECHNOLOGY
    • 8.4.1 ANCHOR-BASED AR TECHNOLOGY IS USED TO OVERLAY VIRTUAL IMAGES IN REAL SPACE

9 AUGMENTED REALITY MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
    • FIGURE 36 AUGMENTED REALITY MARKET, BY APPLICATION
    • FIGURE 37 ENTERPRISES (MANUFACTURING) APPLICATION OF AUGMENTED REALITY MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 20 AUGMENTED REALITY MARKET, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 21 AUGMENTED REALITY MARKET, BY APPLICATION, 2021-2026 (USD MILLION)
  • 9.2 CONSUMER
    • 9.2.1 GAMING
      • 9.2.1.1 Augmented reality enhances interactivity in gaming and provides more immersive experience to gamers
    • 9.2.2 SPORTS & ENTERTAINMENT
      • 9.2.2.1 Sports
        • 9.2.2.1.1 AR is used for real-time augmentation of broadcast videos, primarily to enhance sporting events
      • 9.2.2.2 Entertainment
        • 9.2.2.2.1 Museums (Archaeology)
          • 9.2.2.2.1.1 Augmented reality enhances viewing experience of visitors in archaeological monuments and museums
      • 9.2.2.3 Theme parks
        • 9.2.2.3.1 Augmented reality enhances interactivity of theme parks
      • 9.2.2.4 Art galleries and exhibitions
        • 9.2.2.4.1 Augmented reality enhances artistic visualization and provides immersive experience to visitors
    • TABLE 22 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 23 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 24 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 25 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 26 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 27 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 28 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 29 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 30 AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 31 AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 32 AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 33 AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.3 COMMERCIAL
    • 9.3.1 RETAIL & E-COMMERCE
      • 9.3.1.1 Jewelry
        • 9.3.1.1.1 Augmented reality enables consumers to try before they buy and improves consumer buying experience
      • 9.3.1.2 Beauty and cosmetics
        • 9.3.1.2.1 Virtual testing of cosmetic products is key driver for augmented reality market in beauty and cosmetics
      • 9.3.1.3 Apparel fitting
        • 9.3.1.3.1 Virtual trial rooms are gaining consumer attention
      • 9.3.1.4 Grocery shopping
        • 9.3.1.4.1 Augmented reality provides personalized product tips in grocery application
      • 9.3.1.5 Footwear
        • 9.3.1.5.1 Virtual try before you buy feature drives growth of augmented reality market in footwear
      • 9.3.1.6 Furniture & lighting design
        • 9.3.1.6.1 Reduced product exchange rates owing to use of augmented reality in furniture & lighting design
    • 9.3.2 TRAVEL & TOURISM
      • 9.3.2.1 Augmented reality plays crucial role in enhancing traveling experience
    • 9.3.3 E-LEARNING
      • 9.3.3.1 Augmented reality increases students' interactions and enhances learning experience
    • TABLE 34 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 35 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 36 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 37 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 38 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 39 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 40 AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 41 AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 42 AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 43 AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 44 AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 45 AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.4 ENTERPRISES (MANUFACTURING)
    • 9.4.1 AUGMENTED REALITY AIDS ENTERPRISES IN PROVIDING BETTER TRAINING BY VISUALIZING CONTENT
    • TABLE 46 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 47 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 48 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 49 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 50 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 51 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 52 AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 53 AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 54 AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 55 AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 56 AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 57 AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.5 HEALTHCARE
    • 9.5.1 SURGERY
      • 9.5.1.1 Augmented healthcare apps can help save lives and treat patients seamlessly irrespective of severity of issues
    • 9.5.2 FITNESS MANAGEMENT
      • 9.5.2.1 Augmented reality adds interactivity and fun to workouts
    • 9.5.3 PATIENT CARE MANAGEMENT
      • 9.5.3.1 Remote consulting feature drives growth of augmented reality market for patient care management
    • 9.5.4 PHARMACY MANAGEMENT
      • 9.5.4.1 Requirement for better scheduling flow of medicines boosts adoption of augmented reality in pharmacy management
    • 9.5.5 MEDICAL TRAINING AND EDUCATION
      • 9.5.5.1 Augmented reality enriches learning experience and amplifies interactivity
    • 9.5.6 OTHERS
    • TABLE 58 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 59 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 60 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 61 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 62 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 63 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 64 AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 65 AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 66 AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 67 AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 68 AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 69 AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.6 AEROSPACE & DEFENSE
    • 9.6.1 AR IS BEING USED TO GAIN COMPETITIVE ADVANTAGE OVER ENEMIES
    • TABLE 70 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 71 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 72 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 73 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 74 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 75 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 76 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 77 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 78 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 79 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 80 AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 81 AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.7 ENERGY
    • 9.7.1 GROWING NEED TO IMPROVE SAFETY IN OIL & GAS SECTOR DRIVES AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS
    • TABLE 82 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 83 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 84 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 85 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 86 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 87 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 88 AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 89 AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 90 AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 91 AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 92 AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 93 AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.8 AUTOMOTIVE
    • 9.8.1 EMERGENCE OF ADAS DRIVES DEMAND FOR AR-BASED HUD TECHNOLOGY
    • TABLE 94 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 95 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 96 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 97 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 98 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 99 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 100 AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 101 AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 102 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 103 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 104 AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 105 AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY REGION, 2021-2026 (USD MILLION)
  • 9.9 OTHERS
    • 9.9.1 AGRICULTURE
      • 9.9.1.1 Augmented reality assists farmers in implementing new techniques with better learning experience
    • 9.9.2 CONSTRUCTION
      • 9.9.2.1 3D models required for construction projects can be better illustrated with augmented reality
    • 9.9.3 TRANSPORTATION & LOGISTICS
      • 9.9.3.1 AR technology is widely adopted in transportation & logistics sector to document trading activities
    • 9.9.4 PUBLIC SAFETY
      • 9.9.4.1 Augmented reality-based 3D maps aid police personnel to enhance public safety
    • 9.9.5 TELECOM/IT DATA CENTERS
      • 9.9.5.1 Requirement for advanced network infrastructure in telecom/IT data centers would help drive AR software market for this vertical
    • TABLE 106 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2017-2020 (USD MILLION)
    • TABLE 107 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2021-2026 (USD MILLION)
    • TABLE 108 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 109 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2021-2026 (USD MILLION)
    • TABLE 110 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 111 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 112 AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 113 AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 114 AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 115 AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS, BY COUNTRY, 2021-2026 (USD MILLION)
    • TABLE 116 AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 117 AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS, BY REGION, 2021-2026 (USD MILLION)

10 GEOGRAPHICAL ANALYSIS

  • 10.1 INTRODUCTION
    • FIGURE 38 AUGMENTED REALITY MARKET, BY REGION
    • TABLE 118 AUGMENTED REALITY MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 119 AUGMENTED REALITY MARKET, BY REGION, 2021-2026 (USD MILLION)
  • 10.2 NORTH AMERICA
    • FIGURE 39 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY
    • FIGURE 40 SNAPSHOT OF AUGMENTED REALITY MARKET IN NORTH AMERICA
    • TABLE 120 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 121 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2021-2026 (USD MILLION)
    • 10.2.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN NORTH AMERICA
    • FIGURE 41 ANALYSIS OF AUGMENTED REALITY MARKET IN NORTH AMERICA: PRE- AND POST-COVID-19 SCENARIOS
    • 10.2.2 US
      • 10.2.2.1 Surging use of augmented reality technology in US defense applications to contribute to market growth
    • 10.2.3 CANADA
      • 10.2.3.1 Increasing investments in cutting-edge technologies to fuel market growth in Canada
    • 10.2.4 MEXICO
      • 10.2.4.1 Evolving industries in Mexico to drive market growth
  • 10.3 EUROPE
    • FIGURE 42 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY
    • FIGURE 43 SNAPSHOT OF AUGMENTED REALITY MARKET IN EUROPE
    • TABLE 122 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 123 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY, 2021-2026 (USD MILLION)
    • 10.3.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN EUROPE
    • FIGURE 44 ANALYSIS OF AUGMENTED REALITY MARKET IN EUROPE: PRE- AND POST-COVID-19 SCENARIOS
    • 10.3.2 GERMANY
      • 10.3.2.1 Surging adoption of new technologies in healthcare sector to contribute to market growth in Germany
    • 10.3.3 UK
      • 10.3.3.1 Increasing focus on digitization in UK to drive market growth
    • 10.3.4 FRANCE
      • 10.3.4.1 Surging adoption of augmented reality in retail sector to enhance market growth in France
    • 10.3.5 REST OF EUROPE
  • 10.4 APAC
    • FIGURE 45 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY
    • FIGURE 46 SNAPSHOT OF AUGMENTED REALITY MARKET IN APAC
    • TABLE 124 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 125 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2021-2026 (USD MILLION)
    • 10.4.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN APAC
    • FIGURE 47 ANALYSIS OF AUGMENTED REALITY MARKET IN APAC: PRE- AND POST-COVID-19 SCENARIOS
    • 10.4.2 CHINA
      • 10.4.2.1 Rising number of local players producing augmented reality devices to drive market growth in China
    • 10.4.3 JAPAN
      • 10.4.3.1 Flourishing healthcare sector to fuel market growth in Japan
    • 10.4.4 SOUTH KOREA
      • 10.4.4.1 Ongoing digital revolution in industrial sector of South Korea to drive market growth in country
    • 10.4.5 INDIA
      • 10.4.5.1 Increasing awareness related to advanced technologies in India to play crucial role in market growth in country
    • 10.4.6 REST OF APAC
  • 10.5 ROW
    • FIGURE 48 AUGMENTED REALITY MARKET IN ROW, BY REGION
    • TABLE 126 AUGMENTED REALITY MARKET IN ROW, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 127 AUGMENTED REALITY MARKET IN ROW, BY REGION, 2021-2026 (USD MILLION)
    • 10.5.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN ROW
    • FIGURE 49 ANALYSIS OF AUGMENTED REALITY MARKET IN ROW: PRE- AND POST-COVID-19 SCENARIOS
    • 10.5.2 MIDDLE EAST AND AFRICA
      • 10.5.2.1 Flourishing tourism sector to fuel demand for augmented reality devices in Middle East and Africa
    • 10.5.3 SOUTH AMERICA
      • 10.5.3.1 Growing consumer sector to drive market growth in South America

11 COMPETITIVE LANDSCAPE

  • 11.1 INTRODUCTION
  • 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
    • 11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN AUGMENTED REALITY MARKET
  • 11.3 REVENUE ANALYSIS OF TOP PLAYERS
    • FIGURE 50 5-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN AUGMENTED REALITY MARKET, 2016-2020
  • 11.4 MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2020
    • FIGURE 51 MARKET SHARE ANALYSIS OF KEY PLAYERS IN AUGMENTED REALITY MARKET IN 2020
    • TABLE 128 AUGMENTED REALITY MARKET: DEGREE OF COMPETITION
    • TABLE 129 AUGMENTED REALITY MARKET: RANKING ANALYSIS
  • 11.5 COMPANY EVALUATION QUADRANT, 2020
    • 11.5.1 STAR
    • 11.5.2 EMERGING LEADER
    • 11.5.3 PERVASIVE
    • 11.5.4 PARTICIPANT
    • FIGURE 52 AUGMENTED REALITY MARKET (GLOBAL) COMPANY EVALUATION QUADRANT, 2020
  • 11.6 COMPETITIVE BENCHMARKING
    • 11.6.1 COMPANY FOOTPRINT, BY APPLICATION
    • 11.6.2 COMPANY FOOTPRINT, BY REGION
    • 11.6.3 TOTAL SCORE
  • 11.7 STARTUP/SME EVALUATION QUADRANT, 2020
    • 11.7.1 PROGRESSIVE COMPANY
    • 11.7.2 RESPONSIVE COMPANY
    • 11.7.3 DYNAMIC COMPANY
    • 11.7.4 STARTING BLOCK
    • FIGURE 53 AUGMENTED REALITY MARKET (GLOBAL) STARTUP/SME EVALUATION QUADRANT, 2020
  • 11.8 COMPETITIVE SITUATIONS AND TRENDS
    • 11.8.1 PRODUCT LAUNCHES/DEVELOPMENTS
    • TABLE 130 PRODUCT LAUNCHES/DEVELOPMENTS, 2019-2021
    • 11.8.2 DEALS
    • TABLE 131 DEALS, 2019-2021

12 COMPANY PROFILES

  • 12.1 KEY PLAYERS

(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)**

    • 12.1.1 GOOGLE, INC.
    • TABLE 132 GOOGLE, INC.: BUSINESS OVERVIEW
    • FIGURE 54 GOOGLE, INC.: COMPANY SNAPSHOT
    • TABLE 133 GOOGLE, INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 134 GOOGLE, INC.: PRODUCT LAUNCHES
    • TABLE 135 GOOGLE, INC.: DEALS
    • 12.1.2 PTC INC.
    • TABLE 136 PTC INC.: BUSINESS OVERVIEW
    • FIGURE 55 PTC INC.: COMPANY SNAPSHOT
    • TABLE 137 PTC INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 138 PTC INC.: PRODUCT LAUNCHES
    • TABLE 139 PTC INC.: DEALS
    • 12.1.3 SEIKO EPSON
    • TABLE 140 SEIKO EPSON: BUSINESS OVERVIEW
    • FIGURE 56 SEIKO EPSON: COMPANY SNAPSHOT
    • TABLE 141 SEIKO EPSON: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 142 SEIKO EPSON: PRODUCT LAUNCHES
    • TABLE 143 SEIKO EPSON: DEALS
    • 12.1.4 MICROSOFT
    • TABLE 144 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 57 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 145 MICROSOFT: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 146 MICROSOFT: PRODUCT LAUNCHES
    • TABLE 147 MICROSOFT: DEALS
    • 12.1.5 LENOVO
    • TABLE 148 LENOVO: BUSINESS OVERVIEW
    • FIGURE 58 LENOVO: COMPANY SNAPSHOT
    • TABLE 149 LENOVO: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 150 LENOVO: PRODUCT LAUNCHES
    • TABLE 151 LENOVO: DEALS
    • 12.1.6 SAMSUNG ELECTRONICS
    • TABLE 152 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW
    • FIGURE 59 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
    • TABLE 153 SAMSUNG ELECTRONICS: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 154 SAMSUNG ELECTRONICS: PRODUCT LAUNCHES
    • TABLE 155 SAMSUNG ELECTRONICS: DEALS
    • 12.1.7 APPLE
    • TABLE 156 APPLE: BUSINESS OVERVIEW
    • FIGURE 60 APPLE: COMPANY SNAPSHOT
    • TABLE 157 APPLE: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 158 APPLE: PRODUCT LAUNCHES
    • 12.1.8 WIKITUDE GMBH
    • TABLE 159 WIKITUDE GMBH: BUSINESS OVERVIEW
    • TABLE 160 WIKITUDE GMBH: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 161 WIKITUDE GMBH: PRODUCT LAUNCHES
    • TABLE 162 WIKITUDE GMBH: DEALS
    • 12.1.9 MAXST CO., LTD.
    • TABLE 163 MAXST CO., LTD.: BUSINESS OVERVIEW
    • TABLE 164 MAXST CO., LTD.: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 165 MAXST: PRODUCT LAUNCHES
    • 12.1.10 QUALCOMM
    • TABLE 166 QUALCOMM: BUSINESS OVERVIEW
    • FIGURE 61 QUALCOMM: COMPANY SNAPSHOT
    • TABLE 167 QUALCOMM: PRODUCT/SOLUTION/SERVICE OFFERINGS
    • TABLE 168 QUALCOMM: PRODUCT LAUNCHES
    • TABLE 169 QUALCOMM: DEALS
  • * Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
  • 12.2 OTHER PLAYERS
    • 12.2.1 TOSHIBA CORPORATION
    • 12.2.2 INTEL CORPORATION
    • 12.2.3 UPSKILL
    • 12.2.4 BLIPPAR
    • 12.2.5 CONTINENTAL
    • 12.2.6 VISTEON CORPORATION
    • 12.2.7 INGLOBE TECHNOLOGIES
    • 12.2.8 OPTINVENT
    • 12.2.9 MAGIC LEAP, INC.
    • 12.2.10 MARXENT LABS, LLC
    • 12.2.11 SCOPE AR
    • 12.2.12 NIANTIC INC.
    • 12.2.13 ATHEER INC.
    • 12.2.14 VUZIX
    • 12.2.15 META COMPANY

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
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