시장보고서
상품코드
1267421

세계의 로열티 관리 시장 : 구성요소별(솔루션, 서비스), 조직 규모별, 구축 유형별, 사업자별(B2B, B2C), 업종별(은행/금융서비스/보험(BFSI), 항공, 자동차, 미디어 및 엔터테인먼트, 소매 및 소비재, 숙박업), 지역별 예측(-2028년)

Loyalty Management Market by Component (Solutions & Services), Organization Size, Deployment Type, Operator (B2B, B2C), Vertical (BFSI, Aviation, Automobile, Media & Entertainment, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2028

발행일: | 리서치사: MarketsandMarkets | 페이지 정보: 영문 312 Pages | 배송안내 : 즉시배송

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 로열티 관리 시장 규모는 2023년 102억 달러, 2028년까지 228억 달러에 달하고, 연평균 17.5%의 성장률을 나타낼 것으로 예상됩니다.

기업들의 고객 유지 전략에 대한 요구가 증가하고, 모바일 및 소셜 기술을 활용하여 보다 독특하고 매력적인 로열티 프로그램을 구현하는 것이 이 시장의 성장 동력으로 작용하고 있습니다. 또한, 고객 데이터 분석의 중요성이 높아지면서 기업이 고객을 더 잘 이해하고 소통하는 데 도움이 되고 있습니다.

"사업자별로는 B2C 부문이 예측 기간 동안 가장 큰 시장 규모를 유지할 것입니다."

B2C 분야는 소비자에게 직접 판매하는 사업자를 포함하며, 전체 시장의 상당 부분을 차지합니다. 소비자들은 개인화된 경험과 보상에 대한 요구가 높아지면서 B2C 분야의 기업들에게 효과적인 로열티 관리 프로그램이 필수적입니다. 또한, B2C 분야는 경쟁이 치열하기 때문에 로열티 관리 프로그램은 경쟁사와의 차별화를 꾀하는 기업에게 중요한 차별화 요소로 작용합니다. 모바일 디지털 기술의 도입으로 B2C 분야의 기업들은 로열티 프로그램을 쉽게 도입하고 관리할 수 있어 이 분야의 성장을 가속할 수 있을 것으로 기대됩니다.

"업종별로는 BFSI 분야가 예측 기간 동안 가장 큰 시장 규모를 유지할 것"

BFSI는 경쟁이 치열하며, 고객 충성도는 이 분야의 기업에게 매우 중요합니다. 시장 점유율을 유지하고 확대하기 위해 이 분야는 대규모의 다양한 고객층을 보유하고 있으며, 기업들은 고객에게 개인화된 경험과 보상을 제공하는 것이 중요합니다. 보안 문제가 복잡하기 때문에 로열티 관리 솔루션이 안전하고 업계 표준을 준수하는 것이 중요합니다. 로열티 관리 솔루션의 도입은 BFSI 기업의 운영 효율성, 비용 절감, 고객 만족도 향상에 도움이 될 것입니다. 또한, BFSI는 모바일 디지털 솔루션과 같은 신기술을 가장 먼저 도입하고 있으며, 이를 통해 고객에게 보다 개인화된 로열티 프로그램을 제공할 수 있습니다.

"아시아태평양이 예측 기간 동안 가장 높은 성장률을 기록할 것"

아태지역은 인구가 많고, 구매력 향상과 모바일 및 디지털 기술의 급속한 확산으로 인해 로열티 관리 프로그램 도입을 고려하는 기업들에게 매력적인 시장입니다. 아태지역에는 전자상거래, 소매업 등의 분야에서 빠르게 성장하고 있는 신흥국들이 있어 효과적인 로열티 관리 프로그램의 혜택을 누릴 수 있습니다. 또한, 아태지역 소비자들은 기업에 대한 개인화된 경험과 혜택을 원하는 경향이 높아지면서 로열티 관리 프로그램은 고객 유지와 경쟁력 유지를 원하는 기업에게 필수적인 요소로 자리 잡았습니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

제5장 시장 개요와 업계 동향

  • 서론
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 과제
  • 업계 동향
  • 밸류체인 분석
  • 규제 상황
  • 특허 분석
  • 주요 컨퍼런스 및 이벤트(2023년-2024년)
  • 가격 분석
  • Porter's Five Forces 분석
  • 주요 이해관계자와 구입 기준
  • 바이어에 영향을 미치는 동향/혼란
  • 로열티 관리 시장 베스트 프랙티스
  • 로열티 관리 표준 레벨
  • 로열티 관리가 인접 기술에게 주는 영향
  • 기술 분석

제6장 로열티 관리 시장 : 제공 제품별

  • 서론
  • 솔루션
  • 서비스
    • 전문 서비스
    • 매니지드 서비스

제7장 로열티 관리 시장 : 오퍼레이터별

  • 서론
  • B2B
  • B2C

제8장 로열티 관리 시장 : 전개 유형별

  • 서론
  • 온프레미스
  • 클라우드

제9장 로열티 관리 시장 : 조직 규모별

  • 서론
  • 대기업
  • 중소기업

제10장 로열티 관리 시장 : 업종별

  • 서론
  • 경기후퇴 시장에 대한 영향 : 업종별
  • 은행/금융서비스/보험(BFSI)
  • 항공
  • 자동차
  • 미디어 및 엔터테인먼트
  • 소매업 및 소비재
  • 호스피탈리티
  • 기타 업종

제11장 로열티 관리 시장 : 지역별

  • 서론
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 영국
    • 이탈리아
    • 독일
    • 프랑스
    • 스페인
    • 북유럽 국가
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 호주 및 뉴질랜드
    • 동남아시아
    • 기타 아시아태평양
  • 중동 및 아프리카
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 남아프리카공화국
    • 이집트
    • 기타 중동 및 아프리카
  • 라틴아메리카
    • 브라질
    • 멕시코
    • 기타 라틴아메리카

제12장 경쟁 구도

  • 개요
  • 주요 기업 전략
  • 기업 평가 쿼드런트
  • 경쟁 벤치마킹
  • 스타트업/중소기업 평가 쿼드런트
  • 스타트업/중소기업 : 경쟁 벤치마킹
  • 경쟁 시나리오와 동향

제13장 기업 개요

  • 주요 기업
    • GIIFT MANAGEMENT
    • EPSILON
    • ORACLE
    • BOND BRAND LOYALTY
    • KOBIE
    • ICF NEXT
    • COMARCH
    • JAKALA
    • CAPILLARY
    • MERKLE
    • PK
    • MARITZ MOTIVATION
    • CHEETAH DIGITAL
    • COLLINSON
    • LOYALTY ONE
  • 중소기업/스타트업
    • ANNEX CLOUD
    • APEX LOYALTY
    • SUMUP
    • KANGAROO
    • SMILE.IO
    • SESSIONM
    • LOYALTY LION
    • SAILPLAY
    • YOTPO
    • ZINRELO
    • PUNCHH
    • EBBO
    • PREFERRED PATRON
    • LOOPYLOYALTY
    • PAYSTONE
    • LOYLOGIC
    • ASCENDA
    • LOYALTY JUGGERNAUT
    • GRATIFII

제14장 인접/관련 시장

  • 제한 사항
  • 고객 경험 관리 시장
  • 소셜미디어 분석 시장
  • 고객 분석 시장

제15장 부록

LSH 23.05.17

The loyalty management market is estimated at USD 10.2 billion in 2023 and is projected to reach USD 22.8 billion by 2028, at a CAGR of 17.5%. Businesses' increasing need for client retention strategies and their greater use of mobile and social technologies, which enable more individualized and engaging loyalty programs, are both driving factors in the market. The growing significance of customer data and analytics also helps companies better understand and interact with their clients.

"By Operator, B2C segment to hold largest market size during forecast period"

The B2C segment includes businesses that sell directly to consumers, which represents a significant portion of the overall market. Consumers are becoming increasingly demanding when it comes to personalized experiences and rewards, which makes effective loyalty management programs essential for businesses in the B2C sector. Additionally, the B2C segment is characterized by a high level of competition, which makes loyalty management programs a key differentiator for businesses looking to stand out from their competitors. The adoption of mobile and digital technologies has made it easier for businesses in the B2C sector to implement and manage loyalty programs, which is expected to drive growth in this segment.

"By Vertical, BFSI segment to hold largest market size during forecast period"

The BFSI is highly competitive, and customer loyalty is critical for businesses in this sector. To maintain and grow their market share, this sector has a large and diverse customer base, which makes it important for businesses to offer personalized experiences and rewards to their customers. The BFSI is characterized by complex regulatory requirements and security concerns, which makes it important for loyalty management solutions to be secure and compliant with industry standards. The adoption of loyalty management solutions can help BFSI businesses to streamline their operations, reduce costs, and improve customer satisfaction. The BFSI has also been quick to adopt new technologies, such as mobile and digital solutions, which can be used to deliver more personalized loyalty programs to customers.

"Asia Pacific to register highest growth rate during forecast period"

Asia Pacific's large and growing population, with increasing purchasing power and the rapid adoption of mobile and digital technologies, makes it an attractive market for businesses looking to implement loyalty management programs. Asia Pacific is home to several emerging economies experiencing rapid growth in sectors such as e-commerce and retail, which can benefit from effective loyalty management programs. Furthermore, there is a growing trend of consumers in Asia Pacific demanding personalized experiences and rewards from businesses, which makes loyalty management programs essential for companies looking to retain customers and stay competitive.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The breakdown of the primaries is as follows:

  • By Company Type: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-level -35%, D-level - 25%, and Others - 40%
  • By Region: North America - 30%, Europe - 35%, Asia Pacific - 25%, Middle East- 5%, and Latin America-5%.

The major players in the loyalty management market are Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, product launches and enhancements, and acquisitions to expand their footprint in the loyalty management market.

Research Coverage

The market study covers the loyalty management market size across different segments. It aims at estimating the market size and growth potential across different segments, including offerings (solutions, services), verticals, and regions. The study further includes an in-depth competitive analysis of the leading market players, along with their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global loyalty management market and its subsegments. This report will help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

. The loyalty management report identifies several key drivers, including the growing demand for personalized customer experiences, increased competition among businesses, and the adoption of mobile and digital technologies. The report also identifies several restraints that could hinder the growth of the loyalty management market, such as the lack of a skilled workforce and security and compatibility issues. Despite these challenges, the report highlights the numerous opportunities for growth in the loyalty management market, such as real-time operational decision-making and increasing investments in its programs. The report also highlights some key challenges facing the loyalty management market, including data security, privacy issues, and maintenance and update issues. Overall, the report provides valuable insights into the loyalty management market and its potential for growth in the future.

Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & service launches in the loyalty management market Market Development: Comprehensive information about lucrative markets - the report analyses the loyalty management market across varied regions Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the loyalty management market Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US)

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
    • TABLE 1 PRIMARY INTERVIEWS
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 2 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 TOP-DOWN APPROACH
    • FIGURE 3 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS)
    • 2.2.2 BOTTOM-UP APPROACH
    • FIGURE 4 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
    • FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
  • 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4 ASSUMPTIONS
  • 2.5 LIMITATIONS
  • 2.6 RECESSION IMPACT
    • FIGURE 6 LOYALTY MANAGEMENT MARKET: RECESSION IMPACT

3 EXECUTIVE SUMMARY

    • FIGURE 7 LOYALTY MANAGEMENT MARKET, 2021-2028 (USD MILLION)
    • FIGURE 8 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET
    • FIGURE 9 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT
    • FIGURE 10 ASIA PACIFIC BEST MARKET FOR INVESTMENT FROM 2023 TO 2028

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET
    • FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
  • 4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2023
    • FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023
  • 4.3 LOYALTY MANAGEMENT MARKET SHARE, BY DEPLOYMENT TYPE, 2023
    • FIGURE 13 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2023
  • 4.4 LOYALTY MANAGEMENT MARKET SHARE, BY ORGANIZATION SIZE, 2023 VS. 2028
    • FIGURE 14 LARGE ENTERPRISES SEGMENT WILL CONTINUE TO DOMINATE MARKET IN 2028
  • 4.5 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR, 2023
    • FIGURE 15 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2023
  • 4.6 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2023
    • FIGURE 16 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2023
  • 4.7 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY (2023)
    • FIGURE 17 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2023
  • 4.8 LOYALTY MANAGEMENT MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
    • FIGURE 18 JAPAN TO REGISTER HIGHEST CAGR FROM 2023 TO 2028

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing focus on reducing customer churn rates
      • 5.2.1.2 Emergence of loyalty management mobile applications
      • 5.2.1.3 Demand for advanced solutions to monitor customer scores and enhance customer engagement
      • 5.2.1.4 Rising adoption of omnichannel customer loyalty strategy
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Stringent government regulations
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing investment in loyalty system technology
      • 5.2.3.2 Increasing investment in customer success startup platforms
      • 5.2.3.3 Rising application of big data and machine learning
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Low awareness of loyalty program benefits
      • 5.2.4.2 Complexities in data synchronization
      • 5.2.4.3 Data security and privacy issues
      • 5.2.4.4 Unappealing rewards
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 BRIEF HISTORY OF LOYALTY MANAGEMENT
    • 5.3.2 ECOSYSTEM ANALYSIS
    • TABLE 2 LOYALTY MANAGEMENT MARKET: ECOSYSTEM ANALYSIS
    • 5.3.3 CASE STUDY ANALYSIS
      • 5.3.3.1 Case study 1: New loyalty management program by Uber encouraged and incentivized drivers to boost performance
      • 5.3.3.2 Case study 2: CIBC implemented loyalty system for more personalized experience
      • 5.3.3.3 Case study 3: KrisFlyer launched miles program to attract customers
      • 5.3.3.4 Case study 4: Dunkin' launched DD Perks
  • 5.4 VALUE CHAIN ANALYSIS
    • FIGURE 20 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
  • 5.5 REGULATORY LANDSCAPE
    • TABLE 3 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 4 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 5 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 6 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.5.1 NORTH AMERICA
      • 5.5.1.1 US
      • 5.5.1.2 Canada
    • 5.5.2 EUROPE
    • 5.5.3 ASIA PACIFIC
      • 5.5.3.1 South Korea
      • 5.5.3.2 China
      • 5.5.3.3 India
      • 5.5.3.4 Middle East and Africa
      • 5.5.3.5 UAE
      • 5.5.3.6 KSA
    • 5.5.4 LATIN AMERICA
      • 5.5.4.1 Brazil
      • 5.5.4.2 Mexico
  • 5.6 PATENT ANALYSIS
    • 5.6.1 METHODOLOGY
    • 5.6.2 DOCUMENT TYPES
    • TABLE 7 PATENTS FILED, 2021-2023
    • 5.6.3 INNOVATION AND PATENT APPLICATIONS
    • FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2018-2022
      • 5.6.3.1 Top applicants
    • FIGURE 22 TOP 10 PATENT APPLICANTS, 2021-2023
    • TABLE 8 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021-2023
  • 5.7 KEY CONFERENCES AND EVENTS IN 2023-2024
    • TABLE 9 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES AND EVENTS
  • 5.8 PRICING ANALYSIS
    • TABLE 10 AVERAGE SELLING PRICE MODEL
  • 5.9 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 11 LOYALTY MANAGEMENT MARKET: PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 23 INTENSITY OF COMPETITIVE RIVALRY IS HIGH IN LOYALTY MANAGEMENT MARKET
    • 5.9.1 THREAT OF NEW ENTRANTS
    • 5.9.2 THREAT OF SUBSTITUTES
    • 5.9.3 BARGAINING POWER OF BUYERS
    • 5.9.4 BARGAINING POWER OF SUPPLIERS
    • 5.9.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.10 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS (%)
    • 5.10.2 BUYING CRITERIA
    • FIGURE 24 KEY BUYING CRITERIA FOR TOP THREE END USERS
    • TABLE 13 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • 5.11 TRENDS/DISRUPTIONS IMPACTING BUYERS
    • FIGURE 25 TRENDS/DISRUPTIONS IMPACTING BUYERS IN LOYALTY MANAGEMENT MARKET
  • 5.12 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
    • 5.12.1 MEETING CUSTOMER NEEDS
    • 5.12.2 OFFERING CHOICES
    • 5.12.3 DEFINING CLEAR GOALS
    • 5.12.4 UTILIZING CUSTOMER DATA
  • 5.13 STANDARD LEVELS OF LOYALTY MANAGEMENT
    • 5.13.1 OFFER SIGNIFICANT PRIVILEGES AND BENEFITS TO CUSTOMERS
    • 5.13.2 INNOVATIVE STRATEGIES TO ENGAGE CLIENTS
    • 5.13.3 ESTABLISH LONG-TERM CUSTOMER LOYALTY
  • 5.14 IMPACT OF LOYALTY MANAGEMENT ON ADJACENT TECHNOLOGIES
    • 5.14.1 SOCIAL MEDIA INTEGRATION
    • 5.14.2 PERSONALIZATION
    • 5.14.3 MOBILE PAYMENTS
    • 5.14.4 VOICE ASSISTANTS
  • 5.15 TECHNOLOGY ANALYSIS
    • 5.15.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
    • 5.15.2 BLOCKCHAIN TECHNOLOGY
    • 5.15.3 MOBILE WALLETS
    • 5.15.4 IN-APP REWARDS
    • 5.15.5 IOT

6 LOYALTY MANAGEMENT MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • FIGURE 26 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    • TABLE 14 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 15 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • 6.2 SOLUTIONS
    • 6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
    • 6.2.2 SOLUTIONS: MARKET DRIVERS
    • 6.2.3 SOLUTIONS: RECESSION IMPACT
    • TABLE 16 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 17 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 6.3 SERVICES
    • 6.3.1 SERVICES: MARKET DRIVERS
    • 6.3.2 SERVICES: RECESSION IMPACT
    • FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
    • TABLE 18 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018-2022 (USD MILLION)
    • TABLE 19 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 20 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.3 PROFESSIONAL SERVICES
    • FIGURE 28 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 22 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018-2022 (USD MILLION)
    • TABLE 23 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 24 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 25 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.3.1 Consulting
        • 6.3.3.1.1 Ability to eliminate complexities and reintegrate functions to boost demand for consulting services
    • TABLE 26 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 27 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.3.2 Implementation
        • 6.3.3.2.1 Need for seamless integration of loyalty management solutions to propel adoption
    • TABLE 28 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 29 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.3.3 Support & maintenance
        • 6.3.3.3.1 Ability to improve operations and gain control over existing systems to drive growth
    • TABLE 30 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 31 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.4 MANAGED SERVICES
      • 6.3.4.1 Growing need to outsource loyalty management solutions to service providers to drive adoption of managed services
    • TABLE 32 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 33 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)

7 LOYALTY MANAGEMENT MARKET, BY OPERATOR

  • 7.1 INTRODUCTION
    • FIGURE 29 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    • TABLE 34 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 35 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
  • 7.2 BUSINESS-TO-BUSINESS
    • 7.2.1 GROWING ADOPTION OF ADVANCED DATA ANALYTICS AND MACHINE LEARNING TECHNOLOGIES TO DRIVE MARKET
    • 7.2.2 BUSINESS-TO-BUSINESS: MARKET DRIVERS
    • 7.2.3 BUSINESS-TO-BUSINESS: RECESSION IMPACT
    • TABLE 36 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 37 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 BUSINESS-TO-CUSTOMER
    • 7.3.1 GROWING USE OF MOBILE AND DIGITAL TECHNOLOGIES TO PROPEL MARKET GROWTH
    • 7.3.2 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
    • 7.3.3 BUSINESS-TO-CUSTOMER: RECESSION IMPACT
    • TABLE 38 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 39 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)

8 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE

  • 8.1 INTRODUCTION
    • FIGURE 30 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
    • TABLE 40 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 41 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
  • 8.2 ON-PREMISES
    • 8.2.1 MAXIMIZED CONTROL AND SECURITY ASSOCIATED WITH ON-PREMISES DEPLOYMENT TO DRIVE GROWTH
    • 8.2.2 ON-PREMISES: MARKET DRIVERS
    • 8.2.3 ON-PREMISES: RECESSION IMPACT
    • TABLE 42 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 43 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.3 CLOUD
    • 8.3.1 ENHANCED EFFICIENCY AND SCALABILITY TO PROPEL DEMAND FOR CLOUD SOLUTIONS
    • 8.3.2 CLOUD: MARKET DRIVERS
    • 8.3.3 CLOUD: RECESSION IMPACT
    • TABLE 44 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 45 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)

9 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 9.1 INTRODUCTION
    • FIGURE 31 LARGE ENTERPRISES TO COMMAND LARGER MARKET SHARE DURING FORECAST PERIOD
    • TABLE 46 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 47 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
  • 9.2 LARGE ENTERPRISES
    • 9.2.1 GROWING NEED TO MANAGE COMPLEX NETWORK INFRASTRUCTURE TO BOOST MARKET
    • 9.2.2 LARGE ENTERPRISES: MARKET DRIVERS
    • 9.2.3 LARGE ENTERPRISES: RECESSION IMPACT
    • TABLE 48 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 49 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 9.3.1 NEED TO ENHANCE PRODUCTIVITY AND REDUCE IT OPERATIONAL COSTS TO FUEL GROWTH
    • 9.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
    • TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)

10 LOYALTY MANAGEMENT MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
    • FIGURE 32 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 53 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • 10.2 VERTICAL: RECESSION IMPACT ON MARKET
  • 10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.3.1 NEED TO INCREASE CUSTOMER RETENTION AND LOYALTY TO DRIVE GROWTH
    • 10.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
    • TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.4 AVIATION
    • 10.4.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
    • 10.4.2 AVIATION: MARKET DRIVERS
    • TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 57 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.5 AUTOMOTIVE
    • 10.5.1 NEED TO CREATE LONG-TERM CUSTOMER RELATIONSHIPS THROUGH PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
    • 10.5.2 AUTOMOTIVE: MARKET DRIVERS
    • TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 59 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.6 MEDIA AND ENTERTAINMENT
    • 10.6.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
    • 10.6.2 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
    • TABLE 60 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 61 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.7 RETAIL AND CONSUMER GOODS
    • 10.7.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
    • 10.7.2 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
    • TABLE 62 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 63 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.8 HOSPITALITY
    • 10.8.1 NEED TO CREATE MEMORABLE EXPERIENCES AND PROVIDE EXCEPTIONAL CUSTOMER SERVICE TO BOOST MARKET
    • 10.8.2 HOSPITALITY: MARKET DRIVERS
    • TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 65 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.9 OTHER VERTICALS
    • TABLE 66 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 67 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)

11 LOYALTY MANAGEMENT MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 33 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023
    • TABLE 68 LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 69 LOYALTY MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
    • FIGURE 34 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: IMPACT OF RECESSION
    • FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.2.3 US
      • 11.2.3.1 Increased adoption of advanced technologies in US to develop rich customer experience
    • TABLE 86 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 87 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 88 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 93 USS: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 99 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.2.4 CANADA
      • 11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
    • TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 109 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 110 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 111 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 112 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 113 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • 11.3 EUROPE
    • 11.3.1 EUROPE: MARKET DRIVERS
    • 11.3.2 EUROPE: IMPACT OF RECESSION
    • TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 123 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 124 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 125 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 126 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 127 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 128 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 129 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.3.3 UK
      • 11.3.3.1 Implementation of UK Digital Strategy by government to support businesses through better connectivity
    • TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 133 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE,2023-2028 (USD MILLION)
    • TABLE 134 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 135 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 136 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 137 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 138 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 139 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 140 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 141 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 142 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 143 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.4 ITALY
      • 11.3.4.1 Increased value to customer relationships with brands to propel market
    • TABLE 144 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 145 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 146 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 147 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 148 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 149 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 150 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 151 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 152 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 153 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 154 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 155 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 156 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 157 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.5 GERMANY
      • 11.3.5.1 Increasing investment in digital customer experience to increase productivity in manufacturing sector
    • TABLE 158 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 159 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 160 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 161 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 162 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 163 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 164 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 165 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 166 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 167 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 168 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 169 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 170 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 171 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.6 FRANCE
      • 11.3.6.1 Increasing adoption of digital payment methods to augment market
    • TABLE 172 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 173 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 174 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 175 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 176 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 177 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 178 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 179 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 180 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 181 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 182 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 183 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 184 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 185 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.7 SPAIN
      • 11.3.7.1 Increasing focus of brands on customer retention to aid market
    • TABLE 186 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 187 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 188 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 189 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 190 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 191 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 192 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 193 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 194 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 195 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 196 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 197 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 198 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 199 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.8 NORDIC COUNTRIES
      • 11.3.8.1 Increasing adoption of 5G and digital banking to increase productivity
    • TABLE 200 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 201 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 202 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 203 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 204 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 205 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 206 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 207 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 208 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 209 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 210 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 211 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 212 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 213 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.3.9 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 ASIA PACIFIC: MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
    • FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 214 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 215 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 216 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 217 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 218 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 219 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 220 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 221 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 222 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 223 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 224 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 225 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 226 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 227 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 228 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 229 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.4.3 CHINA
      • 11.4.3.1 Rapid evolution in consumer behavior and increased government support to drive market
    • TABLE 230 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 231 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 232 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 233 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 234 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 235 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 236 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 237 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 238 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 239 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 240 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 241 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 242 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 243 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.4.4 JAPAN
      • 11.4.4.1 Growing demand for loyalty management solutions to boost market
    • TABLE 244 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 245 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 246 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 247 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 248 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 249 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 250 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 251 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 252 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 253 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 254 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 255 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 256 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 257 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.4.5 INDIA
      • 11.4.5.1 Increasing demand for loyalty programs for customer retention to propel market
    • TABLE 258 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 259 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 260 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 261 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 262 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 263 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 264 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 265 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 266 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 267 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 268 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 269 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 270 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 271 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.4.6 AUSTRALIA AND NEW ZEALAND
      • 11.4.6.1 Increasing customer retention strategies with special features through data-driven logic to fuel market
    • TABLE 272 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 273 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 274 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 275 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 276 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 277 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 278 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 279 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 280 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 281 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 282 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 283 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 284 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 285 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.4.7 SOUTHEAST ASIA
      • 11.4.7.1 Adoption of strategy to replace cash discounts with permanent customer loyalty points
    • TABLE 286 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 287 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 288 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 289 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 290 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 291 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 292 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 293 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 294 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 295 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 296 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 297 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 298 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 299 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.4.8 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
    • 11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
    • TABLE 300 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 301 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 302 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 303 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 304 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 305 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 306 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 307 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 308 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 309 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 310 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 311 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 312 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 313 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 314 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 315 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.5.3 KSA
      • 11.5.3.1 Smartphone and internet penetration to accelerate growth of digital financial services
    • TABLE 316 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 317 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 318 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 319 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 320 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 321 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 322 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 323 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 324 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 325 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 326 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 327 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 328 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 329 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.5.4 UAE
      • 11.5.4.1 Increased customer loyalty for brands and products to propel demand for smart technologies
    • TABLE 330 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 331 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 332 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 333 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 334 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 335 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 336 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 337 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 338 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 339 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 340 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 341 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 342 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 343 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.5.5 SOUTH AFRICA
      • 11.5.5.1 Increased need for consumer engagement and retention to augment use of loyalty management techniques among companies
    • TABLE 344 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 345 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 346 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 347 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 348 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 349 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 350 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 351 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 352 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 353 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 354 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 355 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 356 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 357 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.5.6 EGYPT
      • 11.5.6.1 Growing demand for loyalty programs and services in industrial verticals to propel market
    • TABLE 358 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 359 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 360 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 361 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 362 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 363 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 364 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 365 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 366 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 367 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 368 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 369 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 370 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 371 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.5.7 REST OF MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: IMPACT OF RECESSION
    • TABLE 372 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 373 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 374 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 375 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 376 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 377 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 378 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 379 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 380 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 381 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 382 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 383 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 384 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 385 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 386 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 387 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.6.3 BRAZIL
      • 11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to aid loyalty program development
    • TABLE 388 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 389 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 390 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 391 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 392 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 393 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 394 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 395 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 396 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 397 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 398 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 399 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 400 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 401 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.6.4 MEXICO
      • 11.6.4.1 Increased adoption of cloud technology to boost market
    • TABLE 402 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2022 (USD MILLION)
    • TABLE 403 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 404 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2022 (USD MILLION)
    • TABLE 405 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 406 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2022 (USD MILLION)
    • TABLE 407 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 408 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018-2022 (USD MILLION)
    • TABLE 409 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 410 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2022 (USD MILLION)
    • TABLE 411 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • TABLE 412 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2022 (USD MILLION)
    • TABLE 413 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023-2028 (USD MILLION)
    • TABLE 414 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2022 (USD MILLION)
    • TABLE 415 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 11.6.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES
    • TABLE 416 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT MARKET
  • 12.3 COMPANY EVALUATION QUADRANT
    • FIGURE 37 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    • 12.3.1 STARS
    • 12.3.2 EMERGING LEADERS
    • 12.3.3 PERVASIVE PLAYERS
    • 12.3.4 PARTICIPANTS
    • FIGURE 38 LOYALTY MANAGEMENT MARKET (GLOBAL): KEY COMPANY EVALUATION MATRIX, 2023
  • 12.4 COMPETITIVE BENCHMARKING
    • TABLE 417 COMPANY PRODUCT FOOTPRINT
    • TABLE 418 COMPANY APPLICATION FOOTPRINT
    • TABLE 419 COMPANY INDUSTRY FOOTPRINT
    • TABLE 420 COMPANY REGION FOOTPRINT
  • 12.5 STARTUP/SME EVALUATION QUADRANT
    • FIGURE 39 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
    • 12.5.1 PROGRESSIVE COMPANIES
    • 12.5.2 RESPONSIVE COMPANIES
    • 12.5.3 DYNAMIC COMPANIES
    • 12.5.4 STARTING BLOCKS
    • FIGURE 40 LOYALTY MANAGEMENT MARKET (GLOBAL): STARTUP/SME COMPANY EVALUATION MATRIX, 2023
  • 12.6 STARTUPS/SMES: COMPETITIVE BENCHMARKING
    • TABLE 421 STARTUPS/SMES: COMPANY PRODUCT FOOTPRINT
    • TABLE 422 STARTUPS/SMES: COMPANY APPLICATION FOOTPRINT
    • TABLE 423 STARTUPS/SMES: COMPANY INDUSTRY FOOTPRINT
    • TABLE 424 STARTUPS/SMES: COMPANY REGION FOOTPRINT
  • 12.7 COMPETITIVE SCENARIO AND TRENDS
    • 12.7.1 PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 425 PRODUCT LAUNCHES AND ENHANCEMENTS, MARCH 2020-APRIL 2023
    • 12.7.2 DEALS
    • TABLE 426 DEALS, JANUARY 2020- APRIL 2023

13 COMPANY PROFILES

  • 13.1 MAJOR PLAYERS
  • (Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments)**
    • 13.1.1 GIIFT MANAGEMENT
    • TABLE 427 GIIFT MANAGEMENT: BUSINESS OVERVIEW
    • TABLE 428 GIIFT MANAGEMENT: SOLUTIONS AND SERVICES OFFERED
    • TABLE 429 GIIFT MANAGEMENT: SOLUTION/SERVICE LAUNCHES
    • TABLE 430 GIIFT MANAGEMENT: DEALS
    • 13.1.2 EPSILON
    • TABLE 431 EPSILON: BUSINESS OVERVIEW
    • TABLE 432 EPSILON: SOLUTIONS AND SERVICES OFFERED
    • TABLE 433 EPSILON: SOLUTION/SERVICE LAUNCHES
    • TABLE 434 EPSILON: DEALS
    • 13.1.3 ORACLE
    • TABLE 435 ORACLE: BUSINESS OVERVIEW
    • FIGURE 41 ORACLE: COMPANY SNAPSHOT
    • TABLE 436 ORACLE: SOLUTIONS AND SERVICES OFFERED
    • TABLE 437 ORACLE: SOLUTION/SERVICE LAUNCHES
    • TABLE 438 ORACLE: DEALS
    • 13.1.4 BOND BRAND LOYALTY
    • TABLE 439 BOND BRAND LOYALTY: BUSINESS OVERVIEW
    • TABLE 440 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED
    • TABLE 441 BOND BRAND LOYALTY: SOLUTION/SERVICE LAUNCHES
    • TABLE 442 BOND BRAND LOYALTY: DEALS
    • 13.1.5 KOBIE
    • TABLE 443 KOBIE: BUSINESS OVERVIEW
    • TABLE 444 KOBIE: SOLUTIONS AND SERVICES OFFERED
    • TABLE 445 KOBIE: DEALS
    • 13.1.6 ICF NEXT
    • TABLE 446 ICF NEXT: BUSINESS OVERVIEW
    • FIGURE 42 ICF NEXT: COMPANY SNAPSHOT
    • TABLE 447 ICF NEXT: SOLUTIONS AND SERVICES OFFERED
    • TABLE 448 ICF NEXT: DEALS
    • 13.1.7 COMARCH
    • TABLE 449 COMARCH: BUSINESS OVERVIEW
    • FIGURE 43 COMARCH: COMPANY SNAPSHOT
    • TABLE 450 COMARCH: SOLUTIONS AND SERVICES OFFERED
    • TABLE 451 COMARCH: SOLUTION/SERVICE LAUNCHES
    • TABLE 452 COMARCH: DEALS
    • 13.1.8 JAKALA
    • TABLE 453 JAKALA: BUSINESS OVERVIEW
    • TABLE 454 JAKALA: SOLUTIONS AND SERVICES OFFERED
    • TABLE 455 JAKALA: DEALS
    • 13.1.9 CAPILLARY
    • TABLE 456 CAPILLARY: BUSINESS OVERVIEW
    • TABLE 457 CAPILLARY: SOLUTIONS AND SERVICES OFFERED
    • TABLE 458 CAPILLARY: SOLUTION/SERVICE LAUNCHES
    • TABLE 459 CAPILLARY: DEALS
    • 13.1.10 MERKLE
    • TABLE 460 MERKLE: BUSINESS OVERVIEW
    • TABLE 461 MERKLE: SOLUTIONS AND SERVICES OFFERED
    • TABLE 462 MERKLE: SOLUTION/SERVICE LAUNCHES
    • 13.1.11 PK
    • TABLE 463 PK: BUSINESS OVERVIEW
    • TABLE 464 PK: SOLUTIONS AND SERVICES OFFERED
    • TABLE 465 PK: SOLUTION/SERVICE LAUNCHES
    • 13.1.12 MARITZ MOTIVATION
    • TABLE 466 MARITZ MOTIVATION: BUSINESS OVERVIEW
    • TABLE 467 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED
    • TABLE 468 MARITZ MOTIVATION: DEALS
    • 13.1.13 CHEETAH DIGITAL
    • TABLE 469 CHEETAH DIGITAL: BUSINESS OVERVIEW
    • TABLE 470 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED
    • TABLE 471 CHEETAH DIGITAL: DEALS
    • 13.1.14 COLLINSON
    • TABLE 472 COLLINSON: BUSINESS OVERVIEW
    • TABLE 473 COLLINSON: SOLUTIONS AND SERVICES OFFERED
    • TABLE 474 COLLINSON: DEALS
    • 13.1.15 LOYALTY ONE
    • TABLE 475 LOYALTYONE: BUSINESS OVERVIEW
    • TABLE 476 LOYALTYONE: SOLUTIONS AND SERVICES OFFERED
    • TABLE 477 LOYALTYONE: DEALS
  • *Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments might not be captured in case of unlisted companies.
  • 13.2 SMES/STARTUPS
    • 13.2.1 ANNEX CLOUD
    • 13.2.2 APEX LOYALTY
    • 13.2.3 SUMUP
    • 13.2.4 KANGAROO
    • 13.2.5 SMILE.IO
    • 13.2.6 SESSIONM
    • 13.2.7 LOYALTY LION
    • 13.2.8 SAILPLAY
    • 13.2.9 YOTPO
    • 13.2.10 ZINRELO
    • 13.2.11 PUNCHH
    • 13.2.12 EBBO
    • 13.2.13 PREFERRED PATRON
    • 13.2.14 LOOPYLOYALTY
    • 13.2.15 PAYSTONE
    • 13.2.16 LOYLOGIC
    • 13.2.17 ASCENDA
    • 13.2.18 LOYALTY JUGGERNAUT
    • 13.2.19 GRATIFII

14 ADJACENT/RELATED MARKETS

  • 14.1 LIMITATIONS
  • 14.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET
    • 14.2.1 MARKET DEFINITION
    • 14.2.2 MARKET OVERVIEW
    • 14.2.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT
    • TABLE 478 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 479 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2021-2026 (USD MILLION)
    • 14.2.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • TABLE 480 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015-2020 (USD MILLION)
    • TABLE 481 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION)
    • 14.2.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • TABLE 482 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 483 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • 14.2.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
    • TABLE 484 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 485 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2021-2026 (USD MILLION)
    • 14.2.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
    • TABLE 486 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 487 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2021-2026 (USD MILLION)
  • 14.3 SOCIAL MEDIA ANALYTICS MARKET
    • 14.3.1 MARKET DEFINITION
    • 14.3.2 MARKET OVERVIEW
    • 14.3.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
    • TABLE 488 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 489 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2021-2026 (USD MILLION)
    • 14.3.4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
    • TABLE 490 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 491 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2021-2026 (USD MILLION)
    • 14.3.5 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
    • TABLE 492 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 493 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • 14.3.6 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
    • TABLE 494 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 495 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • 14.3.7 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL
    • TABLE 496 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 497 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION)
    • 14.3.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
    • TABLE 498 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 499 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION)
  • 14.4 CUSTOMER ANALYTICS MARKET
    • 14.4.1 MARKET DEFINITION
    • 14.4.2 MARKET OVERVIEW
    • 14.4.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT
    • TABLE 500 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 501 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 502 SERVICES: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018-2025 (USD MILLION)
    • 14.4.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
    • TABLE 503 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • 14.4.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
    • TABLE 504 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • 14.4.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION
    • TABLE 505 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018-2025 (USD MILLION)
    • 14.4.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
    • TABLE 506 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • 14.4.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
    • TABLE 507 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • 14.4.9 CUSTOMER ANALYTICS MARKET, BY REGION
    • TABLE 508 CUSTOMER ANALYTICS MARKET, BY REGION, 2018-2025 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
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