세계의 위조 방지 포장 시장 : 기술별, 최종 이용 산업별, 지역별 - 예측(-2029년)

The market size for anti-counterfeit packaging reached USD 179.4 billion in 2024 and is projected to reach USD 326.3 billion by 2029, with a CAGR of 12.7% during the forecast period. The anti-counterfeit packaging market is growing due to increased consumer awareness, a rise in technology, and stringent regulatory requirements. The increase in the sale of fake products has made anti-counterfeit packaging important for a lot of industries.

By technology, RFID accounts for the highest CAGR during the forecast period

RFID technology is projected to have the highest CAGR among various anti-counterfeit packaging solutions due to its ability to provide enhanced product authentication, improved traceability, and increased supply chain efficiency. RFID technology utilizes radio waves to identify and track objects that are equipped with RFID tags. This technology has been widely embraced by numerous companies as a means to safeguard their consumers from counterfeit products and to facilitate the easy tracing and tracking of their merchandise throughout the supply chain.

By end-use industry, food & beverage industry holds the second-largest market share

Food fraud is a serious issue that can have terrible effects on customer's health. Counterfeiters often target high-value food products like olive oil, honey, and alcoholic beverages, replacing or adulterating them with cheaper ingredients to maximize profits. This deception not only cheats consumers out of their money but can also pose significant health risks, such as allergic reactions or even poisoning. Legitimate food and beverage manufacturers lose revenue when their products are counterfeited, and they may face legal consequences if consumers are harmed. Distributors and retailers are also affected, as they are responsible for ensuring the authenticity of the products they sell. These factors are contributing to the demand for anti-counterfeit packaging solutions in the food & beverage industry.

By region, the North American anti-counterfeit packaging market holds the largest market share

This growth presents lucrative opportunities for key players operating in the market. The driving force behind this expansion is the significant adoption of anti-counterfeit packaging by a large number of businesses within North America. These businesses are increasingly embracing sophisticated anti-counterfeit packaging solutions to mitigate revenue losses and safeguard their brand reputation.

By Company: Tier1: 40%, Tier 2: 25%, Tier3: 35%

By Designation: C-Level: 35%, Director Level: 30%, Others: 35%

By Region: North America: 25%, Europe: 20%, Asia Pacific: 45%, South America: 5%, and Middle East & Africa: 5%.

Companies Covered: Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) are the key players in the anti-counterfeit packaging market.

Research Coverage

The market study covers the anti-counterfeit packaging market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on technology, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their position in the anti-counterfeit packaging market.

Key Benefits of Buying the Report

The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall anti-counterfeit packaging market and its segments and sub-segments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (Rising pharmaceutical crime incidents), restraints (significant initial investment), opportunities (customized solutions across various industries), and challenges( high R&D investment) influencing the growth of the anti-counterfeit packaging market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the anti-counterfeit packaging market
• Market Development: Comprehensive information about lucrative markets - the report analyses the anti-counterfeit packaging market across varied regions

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the anti-counterfeit packaging market

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) among others in the anti-counterfeit packaging market. The report also helps stakeholders understand the pulse of the anti-counterfeit packaging market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS AND EXCLUSIONS
• 1.3 STUDY SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 YEARS CONSIDERED
  • 1.3.3 CURRENCY CONSIDERED
  • 1.3.4 UNITS CONSIDERED
• 1.4 LIMITATIONS
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
    • 2.1.1.1 Key data from secondary sources
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Key data from primary sources
    • 2.1.2.2 Key industry insights
    • 2.1.2.3 Breakdown of primary interviews
• 2.2 MARKET SIZE ESTIMATION
  • 2.2.1 APPROACH
    • 2.2.1.1 Approach 1 (Based on end-use industry, by region)
    • 2.2.1.2 Approach 2 (Based on demand-side consumption)
• 2.3 DATA TRIANGULATION
• 2.4 FACTOR ANALYSIS
• 2.5 IMPACT OF RECESSION ANALYSIS
• 2.6 RESEARCH ASSUMPTIONS
• 2.7 RESEARCH LIMITATIONS
• 2.8 RISK ASSESSMENT

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ANTI-COUNTERFEIT PACKAGING MARKET
• 4.2 ANTI-COUNTERFEIT PACKAGING MARKET GROWTH, BY TECHNOLOGY
• 4.3 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY
• 4.4 NORTH AMERICA: ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY & COUNTRY
• 4.5 ANTI-COUNTERFEIT PACKAGING MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Rise in pharmaceutical crime incidents
    • 5.2.1.2 Implementation of stringent regulations
    • 5.2.1.3 Proactive involvement of retail chains in combating counterfeiting
    • 5.2.1.4 Increasing manufacturer focus on brand protection
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Growing complexity of counterfeit operations
    • 5.2.2.2 Significant initial investment
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Ongoing technological developments
    • 5.2.3.2 Customized solutions across various industries
    • 5.2.3.3 Increasing demand from emerging markets
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Barriers to consumer understanding
    • 5.2.4.2 High R&D investment

6 INDUSTRY TRENDS

• 6.1 PORTER'S FIVE FORCES ANALYSIS
  • 6.1.1 BARGAINING POWER OF SUPPLIERS
  • 6.1.2 BARGAINING POWER OF BUYERS
  • 6.1.3 INTENSITY OF COMPETITIVE RIVALRY
  • 6.1.4 THREAT OF NEW ENTRANTS
  • 6.1.5 THREAT OF SUBSTITUTES
• 6.2 VALUE CHAIN ANALYSIS
• 6.3 ECOSYSTEM ANALYSIS
• 6.4 KEY MARKETS FOR IMPORT AND EXPORT (TRADE ANALYSIS)
• 6.5 TECHNOLOGY ANALYSIS
  • 6.5.1 KEY TECHNOLOGIES
    • 6.5.1.1 Serialization
    • 6.5.1.2 Tamper-proof packaging
  • 6.5.2 COMPLEMENTARY TECHNOLOGIES
    • 6.5.2.1 NeuroTags
    • 6.5.2.2 Watermarking
• 6.6 IMPACT OF GEN AI ON ANTI-COUNTERFEIT PACKAGING MARKET
  • 6.6.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
• 6.7 CASE STUDY ANALYSIS
  • 6.7.1 CASE STUDY 1: ANTI-COUNTERFEITING WITH QR CODES FOR WINE PRODUCER MARCHESI ANTINORI
  • 6.7.2 CASE STUDY 2: LAUNCHING A SUCCESSFUL RFID SOLUTION FOR SOUTHERN FRIED COTTON
• 6.8 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESSES
• 6.9 PRICING ANALYSIS
  • 6.9.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY
  • 6.9.2 AVERAGE SELLING PRICE RANGE OF ANTI-COUNTERFEIT PACKAGING, BY REGION, 2023-2029
  • 6.9.3 AVERAGE SELLING PRICE TREND OF ANTI-COUNTERFEIT PACKAGING, BY REGION
• 6.10 PATENT ANALYSIS
  • 6.10.1 METHODOLOGY
  • 6.10.2 PATENT ANALYSIS (2014-2023)
• 6.11 KEY CONFERENCES & EVENTS, 2024-2025
• 6.12 KEY STAKEHOLDERS & BUYING CRITERIA
  • 6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 6.12.2 BUYING CRITERIA
• 6.13 MACROECONOMIC ANALYSIS
  • 6.13.1 INTRODUCTION
• 6.14 INVESTMENT & FUNDING SCENARIO

7 ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY

• 7.1 INTRODUCTION
• 7.2 MASS ENCODING
  • 7.2.1 RISING DEMAND FOR TRACK AND TRACE TECHNOLOGIES IN PACKAGING TO PROPEL MARKET
  • 7.2.2 BARCODES
  • 7.2.3 DIGITAL MASS SERIALIZATION
  • 7.2.4 DIGITAL MASS ENCRYPTION
• 7.3 RADIO FREQUENCY IDENTIFICATION (RFID)
  • 7.3.1 TECHNOLOGICAL ADVANCEMENTS IN PACKAGING INDUSTRY TO BOOST MARKET
• 7.4 HOLOGRAMS
  • 7.4.1 RISING DEMAND FOR THREE-DIMENSIONAL NON-IMITATIVE HOLOGRAMS TO PROPEL MARKET
• 7.5 FORENSIC MARKERS
  • 7.5.1 INCORPORATION OF ADVANCED SCIENTIFIC TECHNIQUES IN ANTI-COUNTERFEIT PACKAGING TO BOOST MARKET
• 7.6 TAMPER EVIDENCE
  • 7.6.1 RISING DEMAND FOR PACKAGING SOLUTION WITH VISUAL INDICATIONS TO PROPEL MARKET
• 7.7 OTHER TECHNOLOGIES

8 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY

• 8.1 INTRODUCTION
• 8.2 FOOD & BEVERAGE
  • 8.2.1 RISING DEMAND FOR TRACK AND TRACE PACKAGING TO PROPEL MARKET
• 8.3 PHARMACEUTICAL
  • 8.3.1 GOVERNMENT INITIATIVES TO COMBAT COUNTERFEITING TO PROPEL MARKET
• 8.4 APPAREL & FOOTWEAR
  • 8.4.1 THREAT FROM COUNTERFEIT APPAREL & FOOTWEAR PRODUCTS AND BRAND IMITATIONS TO PROPEL MARKET
• 8.5 AUTOMOTIVE
  • 8.5.1 ADOPTION OF ANTI-COUNTERFEIT PACKAGING SOLUTIONS BY AUTOMOTIVE MANUFACTURERS TO BOOST MARKET
• 8.6 PERSONAL CARE
  • 8.6.1 RISING CONSUMER AWARENESS ABOUT FALSIFIED COSMETICS TO PROPEL MARKET
• 8.7 ELECTRONICS & ELECTRICAL
  • 8.7.1 RISING DEMAND FOR AUTHENTIC AND RELIABLE ELECTRONIC GOODS TO BOOST MARKET
• 8.8 LUXURY GOODS
  • 8.8.1 ADOPTION OF AUTHENTICATION TECHNOLOGIES BY LUXURY BRAND TO BOOST MARKET
• 8.9 OTHER END-USE INDUSTRIES

9 ANTI-COUNTERFEIT PACKAGING MARKET, BY REGION

• 9.1 INTRODUCTION
• 9.2 NORTH AMERICA
  • 9.2.1 US
    • 9.2.1.1 Growing need for effective traceability and tracking technologies to drive market
  • 9.2.2 CANADA
    • 9.2.2.1 Government initiatives to combat counterfeiting to drive market
  • 9.2.3 MEXICO
    • 9.2.3.1 Increasing prevalence of counterfeit goods to drive market
• 9.3 ASIA PACIFIC
  • 9.3.1 CHINA
    • 9.3.1.1 Availability of low-cost labor and advanced manufacturing capabilities to drive market
  • 9.3.2 INDIA
    • 9.3.2.1 Expansion of pharmaceutical market to drive market
  • 9.3.3 JAPAN
    • 9.3.3.1 Government initiatives to combat counterfeiting to drive growth
  • 9.3.4 AUSTRALIA
    • 9.3.4.1 Growth of e-commerce and retail sectors to drive market
  • 9.3.5 REST OF ASIA PACIFIC
• 9.4 EUROPE
  • 9.4.1 GERMANY
    • 9.4.1.1 Growing demand for high-end and premium products to drive market
  • 9.4.2 FRANCE
    • 9.4.2.1 Increasing counterfeiting activities to drive market
  • 9.4.3 UK
    • 9.4.3.1 Increasing awareness of customers about counterfeiting to drive market
  • 9.4.4 ITALY
    • 9.4.4.1 Increasing falsification of luxury goods to drive market
  • 9.4.5 RUSSIA
    • 9.4.5.1 Government initiatives to combat counterfeiting to drive market
  • 9.4.6 SPAIN
    • 9.4.6.1 Increasing concerns about product authenticity and safety to drive market
  • 9.4.7 REST OF EUROPE
• 9.5 SOUTH AMERICA
  • 9.5.1 BRAZIL
    • 9.5.1.1 Growing need for effective traceability and tracking technologies to drive market
  • 9.5.2 ARGENTINA
    • 9.5.2.1 Government initiatives to combat counterfeiting to drive market
  • 9.5.3 REST OF SOUTH AMERICA
    • 9.5.3.1 Increasing prevalence of counterfeit goods to drive market
• 9.6 MIDDLE EAST & AFRICA
  • 9.6.1 GCC COUNTRIES
    • 9.6.1.1 Saudi Arabia
      • 9.6.1.1.1 Increasing awareness among consumers about product authenticity to drive growth
    • 9.6.1.2 UAE
      • 9.6.1.2.1 Growing demand for secure packaging solutions to drive market
    • 9.6.1.3 Rest of GCC Countries
      • 9.6.1.3.1 Government initiatives to combat counterfeiting to drive market
  • 9.6.2 SOUTH AFRICA
    • 9.6.2.1 Increasing prevalence of counterfeit products and demand for brand protection to drive market
  • 9.6.3 TURKEY
    • 9.6.3.1 Strategic geographical location between Europe and Asia for trading counterfeit goods to drive market
  • 9.6.4 REST OF MIDDLE EAST & AFRICA

10 COMPETITIVE LANDSCAPE

• 10.1 OVERVIEW
• 10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
• 10.3 MARKET SHARE ANALYSIS (2023)
• 10.4 MARKET RANKING ANALYSIS
  • 10.4.1 REVENUE ANALYSIS
• 10.5 COMPANY VALUATION & FINANCIAL METRICS
• 10.6 BRAND/PRODUCT COMPARISON
• 10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
  • 10.7.1 STARS
  • 10.7.2 EMERGING LEADERS
  • 10.7.3 PERVASIVE PLAYERS
  • 10.7.4 PARTICIPANTS
  • 10.7.5 COMPANY FOOTPRINT
• 10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
  • 10.8.1 PROGRESSIVE COMPANIES
  • 10.8.2 RESPONSIVE COMPANIES
  • 10.8.3 DYNAMIC COMPANIES
  • 10.8.4 STARTING BLOCKS
  • 10.8.5 COMPETITIVE BENCHMARKING
• 10.9 COMPETITIVE SCENARIO
  • 10.9.1 PRODUCT LAUNCHES/DEVELOPMENTS/ENHANCEMENT
  • 10.9.2 DEALS
  • 10.9.3 EXPANSIONS

11 COMPANY PROFILES

• 11.1 KEY PLAYERS
  • 11.1.1 AVERY DENNISON CORPORATION
    • 11.1.1.1 Business overview
    • 11.1.1.2 Products/Solutions/Services offered
    • 11.1.1.3 Recent developments
      • 11.1.1.3.1 Product launches
      • 11.1.1.3.2 Deals
      • 11.1.1.3.3 Expansion
    • 11.1.1.4 MnM view
      • 11.1.1.4.1 Right to win
      • 11.1.1.4.2 Strategic choices
      • 11.1.1.4.3 Weaknesses & competitive threats
  • 11.1.2 CCL INDUSTRIES INC
    • 11.1.2.1 Business overview
    • 11.1.2.2 Products/Solutions/Services offered
    • 11.1.2.3 Recent developments
      • 11.1.2.3.1 Deals
      • 11.1.2.3.2 Expansions
    • 11.1.2.4 MnM view
      • 11.1.2.4.1 Right to win
      • 11.1.2.4.2 Strategic choices
      • 11.1.2.4.3 Weaknesses & competitive threats
  • 11.1.3 3M
    • 11.1.3.1 Business overview
    • 11.1.3.2 Products/Solutions/Services offered
    • 11.1.3.3 Recent developments
      • 11.1.3.3.1 Product launches
      • 11.1.3.3.2 Deals
      • 11.1.3.3.3 Expansions
      • 11.1.3.3.4 Others
    • 11.1.3.4 MnM view
      • 11.1.3.4.1 Right to win
      • 11.1.3.4.2 Strategic choices
      • 11.1.3.4.3 Weaknesses & competitive threats
  • 11.1.4 SATO HOLDINGS CORPORATION
    • 11.1.4.1 Business overview
    • 11.1.4.2 Products/Solutions/Services offered
    • 11.1.4.3 Recent developments
      • 11.1.4.3.1 Product launches
      • 11.1.4.3.2 Deals
      • 11.1.4.3.3 Expansions
    • 11.1.4.4 MnM view
      • 11.1.4.4.1 Right to win
      • 11.1.4.4.2 Strategic choices
      • 11.1.4.4.3 Weaknesses & competitive threats
  • 11.1.5 ZEBRA TECHNOLOGIES CORPORATION
    • 11.1.5.1 Business overview
    • 11.1.5.2 Products/Solutions/Services offered
    • 11.1.5.3 Recent developments
      • 11.1.5.3.1 Product launches
      • 11.1.5.3.2 Deals
      • 11.1.5.3.3 Expansions
    • 11.1.5.4 MnM view
      • 11.1.5.4.1 Right to win
      • 11.1.5.4.2 Strategic choices
      • 11.1.5.4.3 Weaknesses & competitive threats
  • 11.1.6 INTELLIGENT LABEL SOLUTIONS
    • 11.1.6.1 Business overview
    • 11.1.6.2 Products/Solutions/Services offered
    • 11.1.6.3 Recent developments
      • 11.1.6.3.1 Product launches
    • 11.1.6.4 MnM view
  • 11.1.7 SML GROUP
    • 11.1.7.1 Business overview
    • 11.1.7.2 Products/Solutions/Services offered
    • 11.1.7.3 Recent developments
      • 11.1.7.3.1 Product launches
      • 11.1.7.3.2 Deals
    • 11.1.7.4 MnM view
  • 11.1.8 SICPA HOLDING SA
    • 11.1.8.1 Business overview
    • 11.1.8.2 Products/Solutions/Services offered
    • 11.1.8.3 Recent developments
      • 11.1.8.3.1 Deals
    • 11.1.8.4 MnM view
  • 11.1.9 SYSTECH INTERNATIONAL
    • 11.1.9.1 Business overview
    • 11.1.9.2 Products/Solutions/Services offered
    • 11.1.9.3 Recent developments
      • 11.1.9.3.1 Product launches
      • 11.1.9.3.2 Deals
    • 11.1.9.4 MnM view
  • 11.1.10 APPLIED DNA SCIENCES INC.
    • 11.1.10.1 Business overview
    • 11.1.10.2 Products/Solutions/Services offered
    • 11.1.10.3 Recent developments
      • 11.1.10.3.1 Deals
    • 11.1.10.4 MnM view
  • 11.1.11 ALPVISION S.A.
    • 11.1.11.1 Business overview
    • 11.1.11.2 Products/Solutions/Services offered
    • 11.1.11.3 MnM view
  • 11.1.12 SAVI TECHNOLOGY, INC.
    • 11.1.12.1 Business overview
    • 11.1.12.2 Products/Solutions/Services offered
    • 11.1.12.3 MnM view
  • 11.1.13 AUTHENTIX, INC.
    • 11.1.13.1 Business overview
    • 11.1.13.2 Products/Solutions/Services offered
• 11.2 OTHER PLAYERS
  • 11.2.1 AMPACET CORPORATION
  • 11.2.2 3D AG
  • 11.2.3 TRACELINK INC.
  • 11.2.4 ADVANCE TRACK & TRACE
  • 11.2.5 ELUCEDA LTD.
  • 11.2.6 IMPINJ, INC.
  • 11.2.7 TRUTAG TECHNOLOGIES, INC.
  • 11.2.8 EDGYN
  • 11.2.9 MICROTAG TEMED LTD.
  • 11.2.10 CERTILOGO SPA
  • 11.2.11 ARYLLA INC.
  • 11.2.12 PROOFTAG
  • 11.2.13 SELINKO
  • 11.2.14 SCANTRUST SA
  • 11.2.15 META MATERIALS, INC.

12 ADJACENT & RELATED MARKET

• 12.1 INTRODUCTION
• 12.2 LIMITATIONS
  • 12.2.1 RFID MARKET
    • 12.2.1.1 Market definition
    • 12.2.1.2 RFID market, by offering
    • 12.2.1.3 RFID market, by tag
      • 12.2.1.3.1 Wafer size
      • 12.2.1.3.2 Tag type
      • 12.2.1.3.3 Frequency
      • 12.2.1.3.4 Form factor
      • 12.2.1.3.5 Material
    • 12.2.1.4 RFID market, by application
    • 12.2.1.5 RFID market, by region
  • 12.2.2 REAL-TIME LOCATION SYSTEMS MARKET
    • 12.2.2.1 Market definition
    • 12.2.2.2 Real-time location systems market, by offering
    • 12.2.2.3 Real-time location systems market, by technology
    • 12.2.2.4 Real-time location systems market, by application
    • 12.2.2.5 Real-time location systems market, by vertical
    • 12.2.2.6 Real-time location systems market, by region

13 APPENDIX

• 13.1 DISCUSSION GUIDE
• 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 13.3 CUSTOMIZATION OPTIONS
• 13.4 RELATED REPORTS
• 13.5 AUTHOR DETAILS