세계의 API 관리 시장 :플랫폼별, 서비스별 예측(-2029년)

The global API management market will grow from USD 7.67 billion in 2024 to USD 16.93 billion by 2029 at a compounded annual growth rate (CAGR) of 17.1% during the forecast period. The API management market is gaining traction across multiple sectors, including enterprises, fintech, healthcare, telecom, and cloud service providers, by offering comprehensive API governance, security, and real-time analytics. These solutions provide end-to-end management for API lifecycle processes, including design, deployment, monitoring, and monetization. More organizations are adopting API management to streamline integration, boost developer productivity, and ensure data security. The focus is on providing seamless connectivity between applications, data, and services powered by analytics, automation, and AI-driven insights to enhance API performance, scalability, and security in today's fast-evolving digital ecosystems.

By vertical, the retail & e-commerce segment holds the highest CAGR during the forecast period.

In the retail and e-commerce industries, API management is essential to how customers interact and how businesses operate. APIs can link disparate sales channels, inventory, and CRM applications to allow unified operations. They let the retailers collect data from various sources to gain a single integrated view of inventory, sales, and customer relationships. It assists in achieving the proper inventory levels, enhancing order processing and fulfillment, and enhancing shopper personalization. APIs help sell and use the product through various online and offline channels to ensure that customers get the same information, pricing, and promotions regardless of where they get the information. This integration optimizes the customer journey by allowing aspects like live tracking of orders, offers based on history, and easier returns processing.

The integration and implementation services segment holds the largest market share during the forecast period based on services.

Integration and implementation services in API management are essential for effortlessly integrating APIs to existing systems and guaranteeing their successful deployment. These services often entail developing and implementing strategies for integrating APIs into an organization's IT environment, which includes legacy systems, cloud platforms, and third-party apps. The procedure starts with analyzing the present infrastructure and determining integration needs, then configures API gateways and middleware to ensure seamless data flow and compatibility. Implementation services also include API deployment, which ensures that they are properly configured and tested in production settings. This includes implementing monitoring tools to track API performance, security, and usage, as well as developing mechanisms for continuing maintenance and changes.

Based on the platform, the API security segment holds the highest CAGR during the forecast period.

API protection is crucial for safeguarding data, ensuring privacy, and shielding systems from attacks and unauthorized users. It entails implementing several security measures for APIs at various life cycle phases, including authentication, authorization, encryption, and threat detection. Authentication confirms the identity of the API's users and applications, while authorization guarantees that only users with the necessary permissions can access specific resources or perform certain operations.

Encryption is essential in determining how data will be managed as it moves between clients and servers to avoid cases where third parties intercept information. Further, threat detection mechanisms assist in identifying and combating possible security incidents, including SQL injection attacks, cross-site scripting, and others. Maintaining proper API security involves constantly monitoring and securing against new threats and emergent weaknesses. When these security practices are incorporated into API management, organizations protect their data from being hacked, meet the legal requirements, and gain users' confidence.

Breakdown of primaries

We interviewed Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant API management market companies.

• By Company: Tier I: 33%, Tier II: 42%, and Tier III: 25%
• By Designation: C-Level Executives: 36%, Director Level: 45%, and Others: 19%
• By Region: North America: 42%, Europe: 35%, Asia Pacific: 15%, Rest of World: 8%

Some of the significant API management market vendors are Google (US), IBM (US), AWS (US), Microsoft (US), MuleSoft (US), Axway (France), Software AG (Germany), WSO2 (US), Broadcom (US), and TIBCO Software (US).

Research coverage:

In the market report, we covered the API management market across segments. We estimated the market size and growth potential for many segments based on offering, platform, deployment type, organization size, verticals, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.

Reasons to buy this report:

With information on the most accurate revenue estimates for the whole API management industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:

Analysis of key drivers (enable seamless integration and interaction between online services, platforms, and devices), restraints (complexity of implementation heightened by the need to accommodate legacy systems, diverse development environments, and evolving technological standards), opportunities (integration of emerging technologies with API management enables organizations to drive innovation, improve efficiency, and deliver more personalized experiences), and challenges (updating APIs while maintaining old versions leads to integration breaks and disruptions) influencing the growth of the API management market.

• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the API management industry.
• Market Development: In-depth details regarding profitable markets: the paper examines the global API management industry.
• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the API management industry.
• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the API management industry, such as Google (US), IBM (US), AWS (US), Microsoft (US), and MuleSoft (US).

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS AND EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH APPROACH
  • 2.1.1 SECONDARY DATA
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Breakdown of primary interviews
    • 2.1.2.2 Key industry insights
• 2.2 MARKET SIZE ESTIMATION
  • 2.2.1 TOP-DOWN APPROACH
  • 2.2.2 BOTTOM-UP APPROACH
  • 2.2.3 MARKET ESTIMATION APPROACHES
• 2.3 DATA TRIANGULATION
• 2.4 MARKET FORECAST
• 2.5 RESEARCH ASSUMPTIONS
• 2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 OVERVIEW OF API MANAGEMENT MARKET
• 4.2 API MANAGEMENT MARKET, BY OFFERING
• 4.3 API MANAGEMENT PLATFORMS MARKET, BY TYPE
• 4.4 API MANAGEMENT SERVICES MARKET, BY TYPE
• 4.5 API MANAGEMENT MARKET, BY DEPLOYMENT TYPE
• 4.6 API MANAGEMENT MARKET, BY ORGANIZATION SIZE
• 4.7 API MANAGEMENT MARKET, BY VERTICAL
• 4.8 API MANAGEMENT MARKET: REGIONAL SCENARIO

5 MARKET OVERVIEW AND INDUSTRY TRENDS

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Abundant access to Internet across platforms and devices
    • 5.2.1.2 Streamlining microservices through effective API management
    • 5.2.1.3 Surge in multicloud adoption
    • 5.2.1.4 Demand for web and mobile applications across diverse platforms
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Complexity in implementation
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Focus on integrating APIs with emerging technologies
    • 5.2.3.2 Rise in third-party and partner-facing APIs, facilitating greater digital integration and innovation
    • 5.2.3.3 Emphasis on low-code API development platforms
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Lack of skilled workforce and inadequate management practices
    • 5.2.4.2 Security issues and lack of awareness
• 5.3 CASE STUDY ANALYSIS
  • 5.3.1 CISCO MERAKI CAPTURES USD 5 BILLION IN SALES THROUGH 92% LEAD ROUTING ACCURACY
  • 5.3.2 PRODUCTIZING API EXPERIENCE WITH SEAMLESS ONBOARDING
  • 5.3.3 NATIONAL EXPRESS DRIVES INTO FUTURE WITH WEBMETHODS.IO INTEGRATION IN CLOUD
  • 5.3.4 JAZZ POWERS NEXT GENERATION 4G DIGITAL EXPERIENCES WITH WSO2 API MANAGER
  • 5.3.5 COMMERZBANK MEETS CUSTOMER EXPECTATIONS FOR PERSONALIZED, ALWAYS-ON BANKING
• 5.4 ECOSYSTEM ANALYSIS
• 5.5 SUPPLY CHAIN ANALYSIS
• 5.6 PRICING ANALYSIS
  • 5.6.1 AVERAGE PRICING ANALYSIS FOR KEY PLAYERS, BY SOLUTION
  • 5.6.2 AVERAGE PRICING ANALYSIS FOR KEY PLAYERS, BY REGION
• 5.7 PATENT ANALYSIS
  • 5.7.1 LIST OF MAJOR PATENTS
• 5.8 TECHNOLOGY ANALYSIS
  • 5.8.1 KEY TECHNOLOGIES
    • 5.8.1.1 Security solutions
    • 5.8.1.2 Microservices architecture
  • 5.8.2 COMPLEMENTARY TECHNOLOGIES
    • 5.8.2.1 Blockchain
    • 5.8.2.2 SIMEN
  • 5.8.3 ADJACENT TECHNOLOGIES
    • 5.8.3.1 AI/ML
    • 5.8.3.2 Low-code/No-code
    • 5.8.3.3 IoT
• 5.9 REGULATORY LANDSCAPE
  • 5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.9.2 REGULATIONS, BY REGION
    • 5.9.2.1 North America
    • 5.9.2.2 Europe
    • 5.9.2.3 Asia Pacific
    • 5.9.2.4 Middle East & South Africa
    • 5.9.2.5 Latin America
  • 5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
    • 5.9.3.1 General Data Protection Regulation
    • 5.9.3.2 SEC Rule 17a-4
    • 5.9.3.3 ISO/IEC 27001
    • 5.9.3.4 System and Organization Controls 2 Type II Compliance
    • 5.9.3.5 Financial Industry Regulatory Authority
    • 5.9.3.6 Freedom of Information Act
    • 5.9.3.7 Health Insurance Portability and Accountability Act
• 5.10 PORTER'S FIVE FORCES ANALYSIS
  • 5.10.1 THREAT OF NEW ENTRANTS
  • 5.10.2 THREAT OF SUBSTITUTES
  • 5.10.3 BARGAINING POWER OF SUPPLIERS
  • 5.10.4 BARGAINING POWER OF BUYERS
  • 5.10.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.11 KEY CONFERENCES AND EVENTS, 2024-2025
• 5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS
• 5.13 KEY STAKEHOLDERS IN BUYING PROCESS
• 5.14 BUYING CRITERIA
• 5.15 BUSINESS MODEL ANALYSIS
  • 5.15.1 SUBSCRIPTION-BASED MODEL
  • 5.15.2 PAY-AS-YOU-GO
  • 5.15.3 FEATURE-BASED MODEL
  • 5.15.4 FREEMIUM MODEL
  • 5.15.5 DEVELOPER ECOSYSTEM MODEL
  • 5.15.6 ENTERPRISE LICENSING MODEL
• 5.16 INVESTMENT & FUNDING SCENARIO
• 5.17 FUTURE OF API MANAGEMENT
• 5.18 IMPACT OF AI/GENERATIVE AI IN API MANAGEMENT MARKET
  • 5.18.1 INDUSTRY TRENDS: USE CASE
    • 5.18.1.1 BMW Group developed GenAI assistant to accelerate infrastructure optimization on AWS
  • 5.18.2 TOP CLIENTS ADAPTING TO GEN AI
    • 5.18.2.1 Microsoft
    • 5.18.2.2 MuleSoft

6 API MANAGEMENT MARKET, BY OFFERING

• 6.1 INTRODUCTION
  • 6.1.1 OFFERING: API MANAGEMENT MARKET DRIVERS
• 6.2 PLATFORMS
  • 6.2.1 NEED FOR CENTRALIZED CONTROL, CONSISTENT GOVERNANCE, SECURITY, AND PERFORMANCE ACROSS ALL APIS
• 6.3 SERVICES
  • 6.3.1 GROWTH IN ADOPTION OF API MANAGEMENT SERVICES TO ENSURE APIS ARE SECURE, SCALABLE, AND PERFORMANT
  • 6.3.2 INTEGRATION & IMPLEMENTATION
  • 6.3.3 CONSULTING
  • 6.3.4 SUPPORT & MAINTENANCE
  • 6.3.5 TRAINING & EDUCATION

7 API MANAGEMENT MARKET, BY PLATFORM

• 7.1 INTRODUCTION
  • 7.1.1 PLATFORM: API MANAGEMENT MARKET DRIVERS
• 7.2 API GATEWAYS
  • 7.2.1 DEMAND FOR EFFICIENT LOAD BALANCING ACROSS MULTIPLE SERVERS
  • 7.2.2 TRAFFIC MANAGEMENT
  • 7.2.3 LOAD BALANCING
  • 7.2.4 REQUEST & RESPONSE TRANSFORMATION
  • 7.2.5 RATE LIMITING & QUOTAS
• 7.3 API LIFECYCLE MANAGEMENT
  • 7.3.1 DEMAND FOR COMPREHENSIVE API MANAGEMENT-FROM STRATEGIC PLANNING TO ONGOING MAINTENANCE
  • 7.3.2 API DESIGN & DEVELOPMENT TOOLS
  • 7.3.3 API TESTING & MOCKING
  • 7.3.4 VERSION CONTROL & GOVERNANCE
  • 7.3.5 API RETIREMENT & DEPRECATION
• 7.4 API ANALYTICS & MONITORING
  • 7.4.1 PROVISION OF REAL-TIME VISIBILITY INTO OPERATIONAL STATUS OF APIS
  • 7.4.2 REAL-TIME API MONITORING
  • 7.4.3 API USAGE ANALYTICS
  • 7.4.4 PERFORMANCE METRICS
  • 7.4.5 ALERTS & NOTIFICATIONS
• 7.5 API SECURITY
  • 7.5.1 HEIGHTENED FOCUS ON PREVENTING DATA BREACHES AND ENSURING REGULATORY COMPLIANCE OF APIS
  • 7.5.2 AUTHENTICATION & AUTHORIZATION
  • 7.5.3 THREAT DETECTION
  • 7.5.4 DATA ENCRYPTION & COMPLIANCE
• 7.6 API DEVELOPER PORTAL
  • 7.6.1 ENHANCING DEVELOPER EFFICIENCY AND API INTEGRATION WITH ADVANCED API DEVELOPER PORTALS
  • 7.6.2 API DOCUMENTATION
  • 7.6.3 INTERACTIVE API EXPLORERS
  • 7.6.4 API TESTING SANDBOX
• 7.7 OTHER PLATFORMS

8 API MANAGEMENT MARKET, BY DEPLOYMENT TYPE

• 8.1 INTRODUCTION
  • 8.1.1 DEPLOYMENT TYPE: API MANAGEMENT MARKET DRIVERS
• 8.2 ON-PREMISES
  • 8.2.1 DEMAND FOR HIGH LEVEL OF DATA SOVEREIGNTY AND CONTROL
• 8.3 CLOUD
  • 8.3.1 RISE IN FOCUS ON SCALABLE PLATFORMS FOR MANAGING COMPLEX AND EXTENSIVE IT INFRASTRUCTURE

9 API MANAGEMENT MARKET, BY ORGANIZATION SIZE

• 9.1 INTRODUCTION
  • 9.1.1 ORGANIZATION SIZE: API MANAGEMENT MARKET DRIVERS
• 9.2 LARGE ENTERPRISES
  • 9.2.1 DEPLOYING SCALABLE AND SECURE API MANAGEMENT SOLUTIONS FOR COMPLEX ENTERPRISE ENVIRONMENTS
• 9.3 MEDIUM-SIZED ENTERPRISES
  • 9.3.1 OPTIMIZING API MANAGEMENT FOR EFFICIENCY AND GROWTH IN MEDIUM-SIZED ENTERPRISES
• 9.4 STARTUPS & SMALL BUSINESSES
  • 9.4.1 IMPLEMENTING COST-EFFECTIVE AND SCALABLE API MANAGEMENT SOLUTIONS FOR SMALL-SIZED ENTERPRISES

10 API MANAGEMENT MARKET, BY VERTICAL

• 10.1 INTRODUCTION
  • 10.1.1 VERTICAL: API MANAGEMENT MARKET DRIVERS
• 10.2 FINANCIAL SERVICES
  • 10.2.1 ELEVATING API PLATFORMS' EFFICIENCY AND COMPLIANCE THROUGH ADVANCED API MANAGEMENT
  • 10.2.2 FINANCIAL SERVICES: USE CASES
    • 10.2.2.1 Customer onboarding & KYC
    • 10.2.2.2 Payment processing
    • 10.2.2.3 Account management
    • 10.2.2.4 Financial data integration
    • 10.2.2.5 Other use cases
• 10.3 RETAIL & ECOMMERCE
  • 10.3.1 GROWTH IN FOCUS ON OMNICHANNEL RETAILING AND SECURE PAYMENT PROCESSING
  • 10.3.2 RETAIL & E-COMMERCE: USE CASES
    • 10.3.2.1 Omnichannel customer experience
    • 10.3.2.2 Personalization and recommendation engines
    • 10.3.2.3 inventory management & supply chain integration
    • 10.3.2.4 eCommerce integration
• 10.4 TELECOMMUNICATIONS
  • 10.4.1 ENHANCING TELECOM SERVICE OFFERINGS WITH INTEGRATION OF IOT AND 5G SERVICES
  • 10.4.2 TELECOMMUNICATIONS: USE CASES
    • 10.4.2.1 Customer experience enhancement
    • 10.4.2.2 Network management & optimization
    • 10.4.2.3 Billing & payment integration
• 10.5 IT & ITES
  • 10.5.1 RISE IN FOCUS ON AUTOMATING ROUTINE TASKS AND INTEGRATING THIRD-PARTY APPLICATIONS
  • 10.5.2 IT & ITES: USE CASES
    • 10.5.2.1 Microservice architecture
    • 10.5.2.2 Data sharing & monetization
    • 10.5.2.3 Digital transformation & automation
• 10.6 TRAVEL & TRANSPORTATION
  • 10.6.1 DEMAND FOR ENHANCING UNIFIED TRAVEL EXPERIENCES AND REAL-TIME OPERATIONAL OPTIMIZATION
  • 10.6.2 TRAVEL & TRANSPORTATION: USE CASES
    • 10.6.2.1 Booking & reservations
    • 10.6.2.2 Real-time tracking
    • 10.6.2.3 Customer personalization
    • 10.6.2.4 Payment processing
    • 10.6.2.5 Other use cases
• 10.7 HEALTHCARE & LIFE SCIENCES
  • 10.7.1 OFFERING SEAMLESS AGGREGATION AND EXCHANGE OF CRITICAL PATIENT INFORMATION ACROSS EHRS
  • 10.7.2 HEALTHCARE & LIFE SCIENCES: USE CASES
    • 10.7.2.1 Electronic health record (EHR) integration
    • 10.7.2.2 Patient data management
    • 10.7.2.3 Telemedicine & remote management
    • 10.7.2.4 Clinical trial & research data
    • 10.7.2.5 Healthcare analysis & insights
• 10.8 MEDIA & ENTERTAINMENT
  • 10.8.1 CONSISTENT USER EXPERIENCE ACROSS VARIOUS DEVICES
  • 10.8.2 MEDIA & ENTERTAINMENT: USE CASES
    • 10.8.2.1 Content distribution & streaming
    • 10.8.2.2 Content personalization
    • 10.8.2.3 Digital rights management (DRM)
    • 10.8.2.4 Advertising & monetization
• 10.9 GOVERNMENT
  • 10.9.1 STREAMLINED ACCESS FOR CITIZENS ACROSS ALL GOVERNMENT DIGITAL SERVICES
  • 10.9.2 GOVERNMENT: USE CASES
    • 10.9.2.1 Citizen services & portals
    • 10.9.2.2 Data integration & sharing
    • 10.9.2.3 eGovernment transactions
    • 10.9.2.4 Public safety & emergency services
• 10.10 MANUFACTURING
  • 10.10.1 OPTIMIZING IOT INTEGRATION WITH ERP AND MES THROUGH ADVANCED API MANAGEMENT IN MANUFACTURING
  • 10.10.2 MANUFACTURING: USE CASES
    • 10.10.2.1 Supply chain integration
    • 10.10.2.2 Industrial Internet of Things (IIoT)
    • 10.10.2.3 Manufacturing execution systems (MES)
  • 10.10.3 PREDICTIVE MAINTENANCE
  • 10.10.4 PRODUCT LIFECYCLE MANAGEMENT (PLM)
• 10.11 OTHER VERTICALS

11 API MANAGEMENT MARKET, BY REGION

• 11.1 INTRODUCTION
  • 11.1.1 NORTH AMERICA
  • 11.1.2 NORTH AMERICA: API MANAGEMENT MARKET DRIVERS
  • 11.1.3 NORTH AMERICA: MACROECONOMIC OUTLOOK
  • 11.1.4 US
    • 11.1.4.1 Surge in AI-driven innovation with presence of global leader
  • 11.1.5 CANADA
    • 11.1.5.1 Investment in digital transformation and cloud data center locations
• 11.2 EUROPE
  • 11.2.1 EUROPE: API MANAGEMENT MARKET DRIVERS
  • 11.2.2 EUROPE: MACROECONOMIC OUTLOOK
  • 11.2.3 UK
    • 11.2.3.1 Need for organizations to navigate complexities of managing on-premise and cloud computing environment
  • 11.2.4 GERMANY
    • 11.2.4.1 Significant presence of SMEs and introduction of stringent regulations for effective compliance management
  • 11.2.5 FRANCE
    • 11.2.5.1 Heavy investments in cloud infrastructure and AI by tech giants, despite economic challenges
  • 11.2.6 ITALY
    • 11.2.6.1 EU-endorsed Next Generation Cloud Infrastructure and Services project involving Italian firms
  • 11.2.7 REST OF EUROPE
• 11.3 ASIA PACIFIC
  • 11.3.1 ASIA PACIFIC: API MANAGEMENT MARKET DRIVERS
  • 11.3.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
  • 11.3.3 CHINA
    • 11.3.3.1 Rise of smart cities and extensive, complex applications across mobile and web platforms
  • 11.3.4 JAPAN
    • 11.3.4.1 Advanced technological landscape, high R&D expenditure, and establishment of digital frameworks
  • 11.3.5 AUSTRALIA & NEW ZEALAND
    • 11.3.5.1 Focus on integrating API management platforms with existing cloud infrastructure
  • 11.3.6 REST OF ASIA PACIFIC
• 11.4 MIDDLE EAST & AFRICA
  • 11.4.1 MIDDLE EAST & AFRICA: API MANAGEMENT MARKET DRIVERS
  • 11.4.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
  • 11.4.3 GULF COOPERATION COUNCIL
    • 11.4.3.1 Governments promoting broader adoption of industrial 4.0 alongside APIs
    • 11.4.3.2 Kingdom of Saudi Arabia
    • 11.4.3.3 United Arab Emirates
    • 11.4.3.4 Other Gulf Cooperation Council Countries
  • 11.4.4 SOUTH AFRICA
    • 11.4.4.1 Surge in new IT infrastructure
  • 11.4.5 REST OF MIDDLE EAST & AFRICA
• 11.5 LATIN AMERICA
  • 11.5.1 LATIN AMERICA: API MANAGEMENT MARKET DRIVERS
  • 11.5.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
  • 11.5.3 BRAZIL
    • 11.5.3.1 Thriving IT industry and extensive renewable energy sector with sustainable foundation for data-driven technologies
  • 11.5.4 MEXICO
    • 11.5.4.1 Growing focus on improving cybersecurity and new smart city projects
  • 11.5.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

• 12.1 OVERVIEW
• 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
• 12.3 REVENUE ANALYSIS
• 12.4 MARKET SHARE ANALYSIS
• 12.5 BRAND/PRODUCT COMPARISON
• 12.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
  • 12.6.1 STARS
  • 12.6.2 EMERGING LEADERS
  • 12.6.3 PERVASIVE PLAYERS
  • 12.6.4 PARTICIPANTS
  • 12.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
    • 12.6.5.1 Company footprint
    • 12.6.5.2 Offering footprint
    • 12.6.5.3 Solution footprint
    • 12.6.5.4 Vertical footprint
    • 12.6.5.5 Region footprint
• 12.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
  • 12.7.1 PROGRESSIVE COMPANIES
  • 12.7.2 RESPONSIVE COMPANIES
  • 12.7.3 DYNAMIC COMPANIES
  • 12.7.4 STARTING BLOCKS
  • 12.7.5 COMPETITIVE BENCHMARKING: KEY STARTUPS/SMES, 2023
    • 12.7.5.1 Detailed list of key startups/SMEs
    • 12.7.5.2 Competitive benchmarking of key startups/SMEs
• 12.8 COMPANY VALUATION AND FINANCIAL METRICS
• 12.9 COMPETITIVE SCENARIO AND TRENDS
  • 12.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
  • 12.9.2 DEALS

13 COMPANY PROFILES

• 13.1 INTRODUCTION
• 13.2 KEY PLAYERS
  • 13.2.1 GOOGLE
    • 13.2.1.1 Business overview
    • 13.2.1.2 Products/Solutions/Services offered
    • 13.2.1.3 Recent developments
      • 13.2.1.3.1 Product launches & enhancements
      • 13.2.1.3.2 Deals
    • 13.2.1.4 MnM view
      • 13.2.1.4.1 Right to win
      • 13.2.1.4.2 Strategic choices
      • 13.2.1.4.3 Weaknesses & competitive threats
  • 13.2.2 IBM
    • 13.2.2.1 Business overview
    • 13.2.2.2 Products/Solutions/Services offered
    • 13.2.2.3 Recent developments
      • 13.2.2.3.1 Product launches & enhancements
    • 13.2.2.4 MnM view
      • 13.2.2.4.1 Right to win
      • 13.2.2.4.2 Strategic choices
      • 13.2.2.4.3 Weaknesses and competitive threats
  • 13.2.3 AWS
    • 13.2.3.1 Business overview
    • 13.2.3.2 Products/Solutions/Services offered
    • 13.2.3.3 Recent developments
      • 13.2.3.3.1 Product launches & enhancements
      • 13.2.3.3.2 Expansions
    • 13.2.3.4 MnM view
      • 13.2.3.4.1 Right to win
      • 13.2.3.4.2 Strategic choices
      • 13.2.3.4.3 Weaknesses & competitive threats
  • 13.2.4 MICROSOFT
    • 13.2.4.1 Business overview
    • 13.2.4.2 Products/Solutions/Services offered
    • 13.2.4.3 Recent developments
      • 13.2.4.3.1 Product launches & enhancements
      • 13.2.4.3.2 Deals
    • 13.2.4.4 MnM view
      • 13.2.4.4.1 Right to win
      • 13.2.4.4.2 Strategic choices
      • 13.2.4.4.3 Weaknesses and competitive threats
  • 13.2.5 MULESOFT
    • 13.2.5.1 Business overview
    • 13.2.5.2 Products/Solutions/Services offered
    • 13.2.5.3 Recent developments
      • 13.2.5.3.1 Product launches & enhancements
      • 13.2.5.3.2 Deals
    • 13.2.5.4 MnM view
      • 13.2.5.4.1 Right to win
      • 13.2.5.4.2 Strategic choices
      • 13.2.5.4.3 Weaknesses and competitive threats
  • 13.2.6 AXWAY
    • 13.2.6.1 Business overview
    • 13.2.6.2 Products/Solutions/Services offered
    • 13.2.6.3 Recent developments
      • 13.2.6.3.1 Product launches & enhancements
      • 13.2.6.3.2 Deals
  • 13.2.7 SOFTWARE AG
    • 13.2.7.1 Business overview
    • 13.2.7.2 Products/Solutions/Services offered
    • 13.2.7.3 Recent developments
      • 13.2.7.3.1 Product launches
      • 13.2.7.3.2 Deals
  • 13.2.8 WSO2
    • 13.2.8.1 Business overview
    • 13.2.8.2 Products/Solutions/Services offered
    • 13.2.8.3 Recent developments
      • 13.2.8.3.1 Product launches & enhancements
      • 13.2.8.3.2 Deals
  • 13.2.9 BROADCOM
    • 13.2.9.1 Business overview
    • 13.2.9.2 Products/Solutions/Services offered
    • 13.2.9.3 Recent developments
      • 13.2.9.3.1 Deals
  • 13.2.10 TIBCO SOFTWARE
    • 13.2.10.1 Business overview
    • 13.2.10.2 Products/Solutions/Services offered
    • 13.2.10.3 Recent developments
      • 13.2.10.3.1 Product launches & enhancements
  • 13.2.11 AKAMAI TECHNOLOGIES
  • 13.2.12 ORACLE
  • 13.2.13 RED HAT
  • 13.2.14 SAP
  • 13.2.15 TORRY HARRIS BUSINESS SOLUTIONS
  • 13.2.16 SENSEDIA
  • 13.2.17 POSTMAN
  • 13.2.18 WORKATO
  • 13.2.19 BOOMI
  • 13.2.20 KONG
  • 13.2.21 TRAY.IO
• 13.3 STARTUPS/SMES
  • 13.3.1 TYK TECHNOLOGIES
  • 13.3.2 OPENLEGACY
  • 13.3.3 TEEJLAB
  • 13.3.4 NEVATECH
  • 13.3.5 PRESTOAPI
  • 13.3.6 STOPLIGHT
  • 13.3.7 GRAVITEE.IO
  • 13.3.8 DREAMFACTORY
  • 13.3.9 KRAKEND

14 ADJACENT/RELATED MARKETS

• 14.1 INTRODUCTION
  • 14.1.1 RELATED MARKET
  • 14.1.2 LIMITATIONS
• 14.2 APPLICATION PROGRAMMING INTERFACE (API) SECURITY MARKET
• 14.3 COMPOSABLE APPLICATIONS MARKET

15 APPENDIX

• 15.1 DISCUSSION GUIDE
• 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 15.3 CUSTOMIZATION OPTIONS
• 15.4 RELATED REPORTS
• 15.5 AUTHOR DETAILS