세계의 마이크로카 시장 : 카테고리별, 출력별, 최종 용도별, 경자동차, 사륜차(추진력, 분류), 지역별 - 예측(-2032년)

The microcars market is projected to grow from USD 36.75 billion in 2025 to USD 49.00 billion by 2032 at a CAGR of 4.2%. The market is driven by the continuously increasing urbanization and the population shift from rural to urban areas. Additionally, the developments in electric & hybrid technologies from key OEMs in Asia and Europe would boost the demand for microcars during the forecast period.

<5 kW is projected to be the fastest-growing power output segment of the microcars market.

Microcars having a power output of <5 kW are largely seen in Asia and North America. This segment of microcars is largely dominated by local and unregistered players. These players have in-house manufacturing capabilities and sell these cars in small quantities. Currently, Asia is the largest market for <5 kW microcars, and the regional market is dominated by China, which has a number of local manufacturers. A few of these cars are sold at a price of as low as USD 2,000 in the Chinese market.

This segment of microcars offers better efficiency in terms of mileage but has a limited range; however, they have adequate power to cruise through urban cities. Additionally, the initial cost of these vehicles is lower than that of the higher-power output cars. The lower costs and adequate efficiency are the driving factors for these cars during the forecast period.

A few of the known manufacturers of microcars in this segment include Estrima SpA (Italy), Wink Motors Inc. (US), and Renault Group (France). Estrima SpA offers the Biro series of microcars. Renault is planning to launch two new microcars in the European region under the Mobilize brand.

The Kei cars segment is predicted to be the largest segment of the microcars market by category.

Kei cars lead the global microcars market by category in terms of value. Kei cars are offered in ICE and electric & hybrid propulsion and are available in 2WD and 4WD configurations. The increasing adoption of hybrid Kei cars in Japan is closely tied to the country's unique geographical challenges. Japan is susceptible to frequent seismic activity, which significantly impacts both residential and commercial infrastructure, including charging stations. This vulnerability has prompted Japanese automobile manufacturers to prioritize hybrid technology over fully electric solutions. Leading Japanese OEMs, including Honda Motor Co., Ltd., Suzuki Motor Corporation, Toyota Motor Corporation, and Mitsubishi Motors Co., Ltd., have made substantial advancements in hybrid technologies. These companies are continuously innovating to enhance hybrid systems, catering to both domestic needs and international markets.

Additionally, Kei cars are subject to low acquisition and ownership taxes compared to standard-sized cars. The reason lies in the Japanese government's goal to promote compact, fuel-efficient transportation to reduce urban congestion and environmental impact.

Europe is projected to be one of the leading microcars markets.

Europe is among the largest producers of motor vehicles, and the region has the largest private investment in R&D activities. Microcars are known as quadricycles in Europe and have a very small share of the automotive market in the region. The current share for ICE microcars in Europe is ~25%, while that for electric & hybrid cars in Europe is ~75%. France, Italy, and Germany are the top contributors to the European microcars market. Microcars are suitable for European countries due to their compact sizes, which require less space for parking and can easily maneuver on narrow city streets. These vehicles are primarily used for personal mobility, while there have been efforts to use them in shared mobility services.

Italy, being the second largest market in the region, has seen recent developments in the commercial end-use applications of microcars. The car-sharing companies in the country have begun integrating microcars into their fleets. As per the Paris Agreement, Germany and other European countries have agreed to work together on carbon neutrality and achieve it 100% by 2050. It aims to reduce greenhouse gas emissions in the region by at least 55% by 2030. This has created growth opportunities for electric microcar manufacturers. Moreover, the growing urbanization and advancements in electric vehicle technology are expected to propel the market for these cars in the region.

Stellantis N.V. (Netherlands), Aixam Mega (France), Ligier Group (France), Automobiles Chatenet (France), and Micro Mobility Systems AG (Switzerland) are the major quadricycle manufacturers in the region.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and strategy directors, and executives from various key organizations operating in this market.

• By Company Type: Microcar Manufacturers - 100%
• By Designation: C Level - 40%, Directors- 40%, and Others - 20%
• By Region: North America - 20%, Europe - 30%, and Asia - 50%

The microcars market is led by established players such as SAIC GM Wuling Automobile Co., Ltd. (China), BYD Auto Co., Ltd. (China), Suzuki Motor Corporation (Japan), Honda Motor Corporation (Japan), and Stellantis N.V. (Netherlands).

Key Benefits of Buying the Report:

The report will help market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall microcars market and its subsegments. It will also help stakeholders understand the competitive landscape and gain more insights into better positioning their businesses and plan suitable go-to-market strategies. The report will also help stakeholders understand the market's pulse and provide information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following points:

Analysis of key drivers (growing urbanization, developing electric vehicle charging infrastructure), restraints (higher costs restraining the adoption of microcars in emerging economies), opportunities (developments in connected cars and related technologies, growth in demand for last-mile delivery applications, and developments in mobility sharing services), and challenges (consumer skepticism related to safety and value worthiness to pose a challenge) influencing the microcars market

Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new products & services of the microcars market

Market Development: Comprehensive information about the lucrative market- analysis of the microcars market across varied regions

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the microcars market

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like SAIC GM Wuling Automobile Co., Ltd. (China), BYD Auto Co., Ltd. (China), Suzuki Motor Corporation (Japan), Honda Motor Corporation (Japan), and Stellantis N.V. (Netherlands), among others in the microcars market

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 MICROCAR SPECIFICATIONS, BY REGION/COUNTRY
  • 1.2.2 INCLUSIONS AND EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 UNITS CONSIDERED
• 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
    • 2.1.1.1 Secondary sources for base numbers and market size
    • 2.1.1.2 Key data from secondary sources
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Primary participants
    • 2.1.2.2 Breakdown of primary interviews
  • 2.1.3 SAMPLING TECHNIQUES AND DATA COLLECTION METHODS
• 2.2 MARKET SIZE ESTIMATION
  • 2.2.1 BOTTOM-UP APPROACH
  • 2.2.2 TOP-DOWN APPROACH
• 2.3 DATA TRIANGULATION
• 2.4 FACTOR ANALYSIS
• 2.5 RESEARCH ASSUMPTIONS AND RISK ASSESSMENT
• 2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ELECTRIC & HYBRID MICROCARS MARKET
• 4.2 MICROCARS MARKET, BY CATEGORY
• 4.3 MICROCARS MARKET, BY POWER OUTPUT
• 4.4 MICROCARS MARKET, BY END-USE APPLICATION
• 4.5 KEI CARS MARKET, BY PROPULSION
• 4.6 QUADRICYCLES MARKET, BY PROPULSION
• 4.7 QUADRICYCLES MARKET, BY CLASSIFICATION
• 4.8 MICROCARS MARKET, BY REGION

5 MARKET OVERVIEW

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Rapid urbanization
    • 5.2.1.2 Ongoing developments in electric vehicle charging infrastructure
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Limited adoption in emerging economies due to high costs
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Advancements in connected car and related technologies
    • 5.2.3.2 Surge in demand for fast last-mile delivery
    • 5.2.3.3 Trend of mobility-sharing services
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Consumer skepticism regarding safety and reliability
• 5.3 TECHNOLOGY ANALYSIS
  • 5.3.1 KEY TECHNOLOGY
    • 5.3.1.1 Connected vehicle technology
  • 5.3.2 COMPLEMENTARY TECHNOLOGY
    • 5.3.2.1 Active width adjustment technology
  • 5.3.3 ADJACENT TECHNOLOGY
    • 5.3.3.1 Drive-by-wire technology
• 5.4 USE CASE ANALYSIS
  • 5.4.1 MICRO PASSENGER VEHICLE FOR URBAN MOBILITY
  • 5.4.2 PERFORMANCE ASSESSMENT OF ELECTRIC MICROCAR
  • 5.4.3 INNOVATIVE SUPPLY CHAIN FOR SMART PRODUCT
• 5.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
• 5.6 PRICING ANALYSIS
  • 5.6.1 BY OEM
  • 5.6.2 BY REGION
• 5.7 ECOSYSTEM ANALYSIS
• 5.8 SUPPLY CHAIN ANALYSIS
• 5.9 PATENT ANALYSIS
• 5.10 REGULATORY LANDSCAPE
• 5.11 KEY CONFERENCES AND EVENTS, 2025-2026
• 5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.12.2 BUYING CRITERIA
• 5.13 OEM ANALYSIS
• 5.14 IMPACT OF US 2025 TARIFF: OVERVIEW
  • 5.14.1 KEY TARIFF RATES
  • 5.14.2 COUNTRY-WISE TARIFF ON AUTOMOTIVE END-PRODUCTS AND COMPONENTS
    • 5.14.2.1 North America
      • 5.14.2.1.1 United States-Mexico-Canada Agreement (USMCA) Countries
    • 5.14.2.2 Europe
      • 5.14.2.2.1 Germany
      • 5.14.2.2.2 UK
      • 5.14.2.2.3 Slovakia
      • 5.14.2.2.4 Belgium
      • 5.14.2.2.5 Other countries
    • 5.14.2.3 Asia
      • 5.14.2.3.1 China
      • 5.14.2.3.2 Japan
      • 5.14.2.3.3 South Korea
      • 5.14.2.3.4 India
  • 5.14.3 IMPACT OF US 2025 TARIFF ON MICROCARS MARKET

6 EUROPEAN QUADRICYCLES MARKET, BY CLASSIFICATION

• 6.1 INTRODUCTION
• 6.2 L6
  • 6.2.1 LOWER INITIAL COSTS AND PREFERENCE FOR PERSONAL APPLICATIONS TO DRIVE GROWTH
• 6.3 L7
  • 6.3.1 HIGHER POWER OUTPUT AND USE IN COMMERCIAL APPLICATIONS TO DRIVE GROWTH
  • 6.3.2 INDUSTRY INSIGHTS

7 KEI CARS MARKET, BY PROPULSION

• 7.1 INTRODUCTION
• 7.2 ICE
  • 7.2.1 READILY AVAILABLE REFUELING INFRASTRUCTURE TO DRIVE GROWTH
• 7.3 ELECTRIC & HYBRID
  • 7.3.1 BETTER EFFICIENCY AND IMPROVING CHARGING INFRASTRUCTURE TO DRIVE GROWTH
  • 7.3.2 INDUSTRY INSIGHTS

8 MICROCARS MARKET, BY CATEGORY

• 8.1 INTRODUCTION
• 8.2 KEI CARS
  • 8.2.1 GROWING URBANIZATION TO DRIVE GROWTH
• 8.3 A00 VEHICLES
  • 8.3.1 GROWING ELECTRIFICATION TRENDS TO DRIVE GROWTH
• 8.4 NEIGHBORHOOD ELECTRIC VEHICLES
  • 8.4.1 GROWING DEMAND FOR ELECTRIC COMPACT VEHICLES TO DRIVE GROWTH
• 8.5 QUADRICYCLES
  • 8.5.1 GROWING DEMAND FOR LIGHT PASSENGER TRANSPORT VEHICLES TO DRIVE GROWTH
• 8.6 ULTRA SMALL ELECTRIC VEHICLES
  • 8.6.1 GROWING DEMAND FOR LAST-MILE DELIVERY OPTIONS TO DRIVE GROWTH
  • 8.6.2 INDUSTRY INSIGHTS

9 MICROCARS MARKET, BY END-USE APPLICATION

• 9.1 INTRODUCTION
• 9.2 PERSONAL
  • 9.2.1 LOWER UPFRONT COSTS AND BETTER FUEL ECONOMY TO DRIVE GROWTH
• 9.3 COMMERCIAL
  • 9.3.1 SHARED MOBILITY AND LAST-MILE DELIVERY TO DRIVE MARKET GROWTH
  • 9.3.2 INDUSTRY INSIGHTS

10 MICROCARS MARKET, BY POWER OUTPUT

• 10.1 INTRODUCTION
• 10.2 <5 KW
  • 10.2.1 LOW-COST AND BETTER EFFICIENCY TO DRIVE GROWTH
• 10.3 5-25 KW
  • 10.3.1 BETTER LOAD-CARRYING CAPACITY TO DRIVE GROWTH
• 10.4 26-40 KW
  • 10.4.1 INCREASING KEI CAR AND A00 VEHICLE SALES TO DRIVE GROWTH
• 10.5 >40 KW
  • 10.5.1 HIGHER POWER OUTPUT COMPARED TO OTHER MICROCARS TO DRIVE GROWTH
  • 10.5.2 INDUSTRY INSIGHTS

11 QUADRICYCLES MARKET, BY PROPULSION

• 11.1 INTRODUCTION
• 11.2 ICE
  • 11.2.1 LOWER INITIAL COSTS AND AVAILABLE REFUELING INFRASTRUCTURE TO DRIVE GROWTH
• 11.3 ELECTRIC & HYBRID
  • 11.3.1 RISING DEMAND FOR SUSTAINABLE URBAN MOBILITY SOLUTIONS TO DRIVE GROWTH
  • 11.3.2 INDUSTRY INSIGHTS

12 MICROCARS MARKET, BY REGION

• 12.1 INTRODUCTION
• 12.2 ASIA
  • 12.2.1 MACROECONOMIC OUTLOOK
  • 12.2.2 CHINA
    • 12.2.2.1 Increasing sales of A00 category vehicles to drive growth
  • 12.2.3 INDIA
    • 12.2.3.1 Urbanization and OEM efforts on developing new vehicles to drive growth
  • 12.2.4 JAPAN
    • 12.2.4.1 Increasing Kei car sales to drive growth
  • 12.2.5 SOUTH KOREA
    • 12.2.5.1 Demand for last-mile delivery solutions to drive growth
• 12.3 EUROPE
  • 12.3.1 MACROECONOMIC OUTLOOK
  • 12.3.2 FRANCE
    • 12.3.2.1 Availability of charging infrastructure to drive growth
  • 12.3.3 ITALY
    • 12.3.3.1 Presence of key OEMs and demand for microcars in shared mobility to drive growth
  • 12.3.4 GERMANY
    • 12.3.4.1 Rising demand for electric microcars to drive growth
  • 12.3.5 UK
    • 12.3.5.1 Preference for microcars by elderly population to drive growth
  • 12.3.6 SPAIN
    • 12.3.6.1 Increased popularity of electric quadricycles for sustainable mobility solutions to drive growth
  • 12.3.7 REST OF EUROPE
• 12.4 NORTH AMERICA
  • 12.4.1 MACROECONOMIC OUTLOOK
  • 12.4.2 US
    • 12.4.2.1 Rising demand for zero-emission vehicles to drive growth
  • 12.4.3 CANADA
    • 12.4.3.1 Improving EV charging infrastructure to drive growth
  • 12.4.4 INDUSTRY INSIGHTS

13 COMPETITIVE LANDSCAPE

• 13.1 OVERVIEW
• 13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
• 13.3 MARKET SHARE ANALYSIS, 2024
  • 13.3.1 ASIA: MICROCARS MARKET SHARE ANALYSIS, 2024
  • 13.3.2 EUROPE: MICROCARS MARKET SHARE ANALYSIS, 2024
• 13.4 REVENUE ANALYSIS OF TOP 5 PLAYERS, 2019-2023
• 13.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 13.5.1 STARS
  • 13.5.2 EMERGING LEADERS
  • 13.5.3 PERVASIVE PLAYERS
  • 13.5.4 PARTICIPANTS
  • 13.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
    • 13.5.5.1 Company footprint
    • 13.5.5.2 Region footprint
    • 13.5.5.3 End-use application footprint
    • 13.5.5.4 Propulsion footprint
    • 13.5.5.5 Power output footprint
• 13.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
  • 13.6.1 PROGRESSIVE COMPANIES
  • 13.6.2 RESPONSIVE COMPANIES
  • 13.6.3 DYNAMIC COMPANIES
  • 13.6.4 STARTING BLOCKS
  • 13.6.5 COMPETITIVE BENCHMARKING
    • 13.6.5.1 List of key startups/SMEs
    • 13.6.5.2 Competitive benchmarking of startups/SMEs
• 13.7 COMPANY VALUATION
• 13.8 FINANCIAL METRICS
• 13.9 BRAND/PRODUCT COMPARISON
• 13.10 COMPETITIVE SCENARIO
  • 13.10.1 PRODUCT LAUNCHES/DEVELOPMENTS, 2021-2025
  • 13.10.2 DEALS, 2021-2025

14 COMPANY PROFILES

• 14.1 KEY PLAYERS
  • 14.1.1 SUZUKI MOTOR CORPORATION
    • 14.1.1.1 Business overview
    • 14.1.1.2 Products offered
    • 14.1.1.3 Recent developments
      • 14.1.1.3.1 Product launches/developments
      • 14.1.1.3.2 Deals
    • 14.1.1.4 MnM view
      • 14.1.1.4.1 Key strengths
      • 14.1.1.4.2 Strategic choices
      • 14.1.1.4.3 Weaknesses and competitive threats
  • 14.1.2 HONDA MOTOR CO., LTD.
    • 14.1.2.1 Business overview
    • 14.1.2.2 Products offered
    • 14.1.2.3 Recent developments
      • 14.1.2.3.1 Product launches/developments
    • 14.1.2.4 MnM view
      • 14.1.2.4.1 Key strengths
      • 14.1.2.4.2 Strategic choices
      • 14.1.2.4.3 Weaknesses and competitive threats
  • 14.1.3 SAIC GM WULING AUTOMOBILE CO., LTD.
    • 14.1.3.1 Business overview
    • 14.1.3.2 Products offered
    • 14.1.3.3 Recent developments
      • 14.1.3.3.1 Product launches/developments
    • 14.1.3.4 MnM view
      • 14.1.3.4.1 Key strengths
      • 14.1.3.4.2 Strategic choices
      • 14.1.3.4.3 Weaknesses and competitive threats
  • 14.1.4 STELLANTIS N.V.
    • 14.1.4.1 Business overview
    • 14.1.4.2 Products offered
    • 14.1.4.3 Recent developments
      • 14.1.4.3.1 Product launches/developments
    • 14.1.4.4 MnM view
      • 14.1.4.4.1 Key strengths
      • 14.1.4.4.2 Strategic choices
      • 14.1.4.4.3 Weaknesses and competitive threats
  • 14.1.5 NISSAN MOTOR CO., LTD.
    • 14.1.5.1 Business overview
    • 14.1.5.2 Products offered
    • 14.1.5.3 Recent developments
      • 14.1.5.3.1 Product launches/developments
  • 14.1.6 MITSUBISHI MOTORS CORPORATION
    • 14.1.6.1 Business overview
    • 14.1.6.2 Products offered
    • 14.1.6.3 Recent developments
      • 14.1.6.3.1 Product launches/developments
  • 14.1.7 DAIHATSU MOTOR CO., LTD.
    • 14.1.7.1 Business overview
    • 14.1.7.2 Products offered
    • 14.1.7.3 Recent developments
      • 14.1.7.3.1 Product launches/developments
    • 14.1.7.4 MnM view
      • 14.1.7.4.1 Key strengths
      • 14.1.7.4.2 Strategic choices
      • 14.1.7.4.3 Weaknesses and competitive threats
  • 14.1.8 BEIJING AUTOMOBILE WORKS CO., LTD.
    • 14.1.8.1 Business overview
    • 14.1.8.2 Products offered
  • 14.1.9 BYD AUTO CO., LTD.
    • 14.1.9.1 Business overview
    • 14.1.9.2 Products offered
    • 14.1.9.3 Recent developments
      • 14.1.9.3.1 Product launches/developments
  • 14.1.10 RENAULT GROUP
    • 14.1.10.1 Business overview
    • 14.1.10.2 Products offered
  • 14.1.11 AIXAM-MEGA
    • 14.1.11.1 Business overview
    • 14.1.11.2 Products offered
  • 14.1.12 ESTRIMA SPA
    • 14.1.12.1 Business overview
    • 14.1.12.2 Products offered
  • 14.1.13 LIGIER GROUP
    • 14.1.13.1 Business overview
    • 14.1.13.2 Products offered
    • 14.1.13.3 Recent developments
      • 14.1.13.3.1 Product launches/developments
      • 14.1.13.3.2 Other developments
  • 14.1.14 CHATENET ITALIA
    • 14.1.14.1 Business overview
    • 14.1.14.2 Products offered
    • 14.1.14.3 Recent developments
      • 14.1.14.3.1 Product launches/developments
• 14.2 STARTUPS/SMES
  • 14.2.1 PMV ELECTRIC PVT. LTD.
  • 14.2.2 MICRO MOBILITY SYSTEMS AG
  • 14.2.3 SPEEDWAYS ELECTRIC
  • 14.2.4 KEYTON MOTOR
  • 14.2.5 ELI ELECTRIC VEHICLES
  • 14.2.6 WINK MOTORS INC.
  • 14.2.7 WINGS EV
  • 14.2.8 CITY TRANSFORMER
  • 14.2.9 ELIO MOTORS INC.
  • 14.2.10 APTERA MOTORS CORP.
  • 14.2.11 GLOBAL ELECTRIC MOTORCARS

15 RECOMMENDATIONS BY MARKETSANDMARKETS

• 15.1 ASIA TO BE LARGEST MARKET
• 15.2 ELECTRIC & HYBRID MICROCARS TO GROW AT SIGNIFICANT RATE
• 15.3 ADVANCEMENTS IN INFOTAINMENT AND CONNECTED CAR TECHNOLOGY
• 15.4 CONCLUSION

16 APPENDIX

• 16.1 INSIGHTS FROM INDUSTRY EXPERTS
• 16.2 DISCUSSION GUIDE
• 16.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 16.4 CUSTOMIZATION OPTIONS
  • 16.4.1 ELECTRIC MICROCARS MARKET, BY COUNTRY
• 16.5 RELATED REPORTS
• 16.6 AUTHOR DETAILS