세계의 캡티브 포털 시장 예측(-2030년) : 오퍼링별, 최종 용도별, 지역별

MarketsandMarkets: The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9%. The growing need for superior user experience and individual interaction in public and guest Wi-Fi ecosystems stimulates the captive portal market. Modern businesses know that the captive portal is no longer just a gatekeeper for network access, but an important point of contact with customers and guests. Customers nowadays expect a seamless and intuitive onboarding process and typically prefer simplified login methods such as social media integration or one-click access on subsequent visits. The expectation pushes businesses to implement captive portal platforms that allow customizable and branded landing pages for a coherent and engaging user interface.

Moreover, businesses are using captive portals to provide personalized content, offers, and information to customers based on their demographics, locations, or past interactions. This ability converts the required access step into a valuable marketing opportunity, improving customer satisfaction, which may lead to revenue.

"The service providers segment will witness the fastest growth during the forecast period" Services consist of both professional and managed services. Captive portal services enable organizations to offload the complexities of managing guest and public network access, allowing them to concentrate on their core business activities and ultimately boost productivity. Captive portal platform access and related infrastructure services are often provided through a subscription-based pricing model. Professional services are offered by specialists, experts, and professionals who provide support to businesses. These services include survey, analysis, and consulting, network planning, design, and implementation, as well as training, support, and maintenance services. Companies also offer design and installation services for cost-effective and secure deployment and management of networks across Wi-Fi infrastructures. Managed Service Providers (MSPs) provide complementary services for marketing captive portals and remotely manage clients' IT infrastructure and systems for backup and recovery of business-critical data. 24x7 remote monitoring of Wi-Fi networks for commercial clients helps them overcome budget constraints and technical expertise challenges.

"The travel & transportation segment is expected to have the second-largest market size during the forecast period" Public locations such as airports, train stations, bus terminals, and transportation hubs often use captive portals to provide Wi-Fi connectivity to travelers. Captive portals are designed to identify users and regulate their internet access. When users connect to a Wi-Fi network with a captive portal, they are redirected to a dedicated webpage called the captive portal page. This page provides users with options such as logging in with their credentials, accepting the terms and conditions, or providing necessary information. The demand for Wi-Fi has led to the growth of the captive portal market. Wi-Fi is used in the travel and transportation industry for effective communication, real-time tracking, and transportation. These spaces include airports, railway stations, bus stations, ports, and subways, which can be confusing for travelers to navigate. Captive portals offer information related to safe and simple routes, reducing waiting times. The development of intelligent transportation solutions has increased the demand for cloud Wi-Fi services. Passengers can conveniently purchase tickets, select seats, complete checking procedures, or modify their bookings through captive portals, reducing the need for manual intervention and enhancing the customer experience. Captive portals also offer an opportunity for travel and transportation companies to engage in advertising and revenue generation. Companies can display targeted advertisements on captive portal pages by analyzing user data and behavior. These advertisements can promote various services, retail outlets, local businesses, or partner offerings relevant to passengers. Companies can create additional revenue streams and offset operational costs by leveraging captive portals for advertising and monetizing their captive portal infrastructure.

"Asia Pacific is expected to record the highest growth rate during the forecast period"

The captive portal market in the Asia Pacific region is growing at a high rate because of fast digitalization in several sectors and the growing need for efficient internet connections in public and commercial zones. The growth of the middle class and a young, tech-savvy population in many Asia Pacific nations play a great role in the explosion of mobile devices and the expectation of immediate Wi-Fi. This need is especially pronounced in high-traffic areas such as airports, shopping malls, hotels, and learning institutions, where captive portals are critical for controlling network access and security. Moreover, the increasing number of digital services and online transactions requires secure authentication and data collection procedures, which, in turn, accelerates the deployment of complex captive portal solutions. The variety of economies and levels of tech maturity for the region presents unique opportunities for tailored captive portal offerings to address specific industry needs and user preferences, thus propelling the market's dynamic growth path.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
• By Designation: C-level -25%, D-level - 35%, and Others - 40%
• By Region: North America - 35%, Europe - 20%, Asia Pacific - 44%, Rest of the World - 1%

The major players in the captive portal market include Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches, enhancements, and acquisitions, to expand their captive portal market footprint.

Research Coverage

The market study covers the captive portal market size and the growth potential across different segments, including offerings, end uses, and regions. The offerings are sub-segmented into platforms and services. The end users studied under the captive portal market include travel & transportation, hospitality & leisure, coworking spaces, shopping malls & retail outlets, entertainment, and internet service providers, where travel & transportation are further segmented into airport, train station, cruise ships, and others. And hospitality & leisure are further segmented into hotels & resorts, restaurants & cafes, public spaces, and others. The regional analysis of the captive portal market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Key Benefits of Buying the Report

The report will help market leaders and new entrants with information on the closest approximations of the global captive portal market's revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape, gain insights, and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides the following insights.

1. Analysis of key drivers (increasing demand of Wi-Fi monetization, marketing efforts through captive portal will drive the market growth, increasing demand for secure and controlled access to Wi-Fi networks), restraints (compliance with privacy regulations to be restraint in captive portal market), opportunities (captive portal to help wi-fi analytics to get more customer insights, captive portals to offer valuable opportunities for targeted marketing), and challenges (bandwidth hogging to impact demand for captive portal, presence of fake or malicious captive portals to hinder growth of market) influencing the growth of the captive portal market

2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and product & service launches in the captive portal market

3. Market Development: Comprehensive information about lucrative markets - the report analyzes the Captive portal market across various regions

4. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the captive portal market

5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US)

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
• 1.3 STUDY SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 INCLUSIONS AND EXCLUSIONS
  • 1.3.3 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
    • 2.1.1.1 Secondary sources
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Primary interviews with experts
    • 2.1.2.2 Breakdown of primary profiles
    • 2.1.2.3 Key industry insights
• 2.2 MARKET SIZE ESTIMATION
  • 2.2.1 BOTTOM-UP APPROACH
  • 2.2.2 TOP-DOWN APPROACH
  • 2.2.3 CAPTIVE PORTAL MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
• 2.3 DATA TRIANGULATION
• 2.4 FACTOR ANALYSIS
• 2.5 RESEARCH ASSUMPTIONS
• 2.6 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 CAPTIVE PORTAL MARKET OVERVIEW
• 4.2 CAPTIVE PORTAL MARKET, BY OFFERING
• 4.3 CAPTIVE PORTAL MARKET, BY END USE
• 4.4 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)
• 4.5 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)
• 4.6 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)
• 4.7 GEOGRAPHICAL SNAPSHOT OF CAPTIVE PORTAL MARKET

5 MARKET OVERVIEW AND INDUSTRY TRENDS

• 5.1 MARKET OVERVIEW
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Increasing demand for secure and controlled access to WiFi networks
    • 5.2.1.2 Increasing demand for WiFi monetization
    • 5.2.1.3 Increasing focus on marketing efforts through captive portal to drive market growth
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Compliance with privacy regulations
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Captive portal to help WiFi analytics to get more customer insights
    • 5.2.3.2 Captive portals to offer valuable opportunities for targeted marketing
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Bandwidth hogging to impact demand for captive portal
    • 5.2.4.2 Presence of fake or malicious captive portals to hinder growth of market
• 5.3 BRIEF HISTORY OF CAPTIVE PORTAL
  • 5.3.1 ORIGINS AND EARLY DEVELOPMENT (LATE 1990S - EARLY 2000S)
  • 5.3.2 COMMERCIALIZATION AND STANDARDIZATION (MID 2000S - EARLY 2010S)
  • 5.3.3 USER EXPERIENCE AND INTEGRATION ADVANCES (2010S)
  • 5.3.4 CLOUD MANAGEMENT AND SECURITY-CENTRIC EVOLUTION (2020S - PRESENT)
• 5.4 CAPTIVE PORTAL MARKET: ECOSYSTEM ANALYSIS
  • 5.4.1 PLATFORM PROVIDERS
  • 5.4.2 SERVICE PROVIDERS
  • 5.4.3 SYSTEM INTEGRATORS
  • 5.4.4 NETWORK INFRASTRUCTURE PROVIDERS
  • 5.4.5 INTERNET SERVICE PROVIDERS (ISPS)
  • 5.4.6 END USERS
• 5.5 CASE STUDY ANALYSIS
  • 5.5.1 USE CASE 1: TOTALENERGIES BOOSTS EFFICIENCY AND UX WITH CLOUDI-FI GUEST WIFI
  • 5.5.2 USE CASE 2: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WIFI NETWORKS WITH PERFORMANCE NETWORK
  • 5.5.3 USE CASE 3: MCDONALD'S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WIFI TO VISITORS
  • 5.5.4 USE CASE 4: CENTRALIZED WIFI MANAGEMENT FOR AAKASH WITH RAY
  • 5.5.5 USE CASE 5: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WIFI FOR LINKNYC
• 5.6 VALUE CHAIN ANALYSIS
• 5.7 REGULATORY LANDSCAPE
  • 5.7.1 KEY REGULATIONS
    • 5.7.1.1 ISO/TC 184/SC 4
    • 5.7.1.2 ISO/TC 184
    • 5.7.1.3 General Personal Data Protection law (GPDP)
    • 5.7.1.4 California Data Privacy Protection Act
    • 5.7.1.5 GDPR
• 5.8 PRICING ANALYSIS
  • 5.8.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
  • 5.8.2 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
  • 5.8.3 INDICATIVE PRICING ANALYSIS
• 5.9 TECHNOLOGY ANALYSIS
  • 5.9.1 KEY TECHNOLOGIES
    • 5.9.1.1 WiFi Authentication and Access Control
    • 5.9.1.2 Data Analytics & Reporting Engines
    • 5.9.1.3 Web Redirect Engines
    • 5.9.1.4 Multi-access Edge Computing (MEC)
  • 5.9.2 ADJACENT TECHNOLOGIES
    • 5.9.2.1 Network Access Control (NAC)
    • 5.9.2.2 Identity and Access Management (IAM)
    • 5.9.2.3 Digital Experience Platform (DXP)
    • 5.9.2.4 Advertising and Monetization Engines
    • 5.9.2.5 Cybersecurity
  • 5.9.3 COMPLEMENTARY TECHNOLOGIES
    • 5.9.3.1 Internet of Things (IoT)
    • 5.9.3.2 Generative AI and Analytics
• 5.10 PATENT ANALYSIS
• 5.11 PORTER'S FIVE FORCES ANALYSIS
  • 5.11.1 THREAT OF NEW ENTRANTS
  • 5.11.2 THREAT OF SUBSTITUTES
  • 5.11.3 BARGAINING POWER OF BUYERS
  • 5.11.4 BARGAINING POWER OF SUPPLIERS
  • 5.11.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS
• 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.13.2 BUYING CRITERIA
• 5.14 KEY CONFERENCES AND EVENTS, 2025
• 5.15 BEST PRACTICES IN CAPTIVE PORTAL MARKET
• 5.16 TECHNOLOGY ROADMAP FOR CAPTIVE PORTAL MARKET
  • 5.16.1 SHORT-TERM ROADMAP (2023 TO 2025)
  • 5.16.2 MID-TERM ROADMAP (2026 TO 2028)
  • 5.16.3 LONG-TERM ROADMAP (2029 TO 2030)
  • 5.16.4 FUTURE OF WIFI ADVERTISING
• 5.17 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL
  • 5.17.1 USERNAME AND PASSWORD
  • 5.17.2 SOCIAL MEDIA LOGIN
  • 5.17.3 EMAIL VERIFICATION
  • 5.17.4 SMS VERIFICATION
  • 5.17.5 VOUCHER OR TICKET CODES
  • 5.17.6 MAC ADDRESS AUTHENTICATION
  • 5.17.7 SINGLE SIGN-ON (SSO)
• 5.18 INVESTMENT AND FUNDING SCENARIO
• 5.19 BUSINESS MODELS OF CAPTIVE PORTAL
  • 5.19.1 CURRENT BUSINESS MODELS
  • 5.19.2 EMERGING BUSINESS MODELS
• 5.20 IMPACT OF AI/GENERATIVE AI ON CAPTIVE PORTAL MARKET
  • 5.20.1 USE CASES OF GENERATIVE AI IN CAPTIVE PORTAL
  • 5.20.2 IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS
    • 5.20.2.1 Personalized Access and Engagement Experience
    • 5.20.2.2 Bridging Digital Experience Gap
    • 5.20.2.3 Strengthening Identity and Access Security
    • 5.20.2.4 Enabling AI-driven Data Monetization
    • 5.20.2.5 Integration with Adjacent Martech and Adtech Platforms
    • 5.20.2.6 Evolving Threat and Compliance Management

6 IMPACT OF 2025 US TARIFF - CAPTIVE PORTAL MARKET

• 6.1 INTRODUCTION
• 6.2 KEY TARIFF RATES
• 6.3 PRICE IMPACT ANALYSIS
• 6.4 IMPACT ON COUNTRY/REGION
  • 6.4.1 US
  • 6.4.2 EUROPE
  • 6.4.3 APAC
• 6.5 IMPACT ON END-USE INDUSTRIES

7 CAPTIVE PORTAL MARKET, BY OFFERING

• 7.1 INTRODUCTION
  • 7.1.1 OFFERING: CAPTIVE PORTAL MARKET DRIVERS
• 7.2 PLATFORMS
  • 7.2.1 ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WIFI ACCESS
• 7.3 SERVICES
  • 7.3.1 TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS

8 CAPTIVE PORTAL MARKET, BY END USE

• 8.1 INTRODUCTION
  • 8.1.1 END USE: CAPTIVE PORTAL MARKET DRIVERS
• 8.2 TRAVEL & TRANSPORTATION
  • 8.2.1 DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS
  • 8.2.2 USE CASES
    • 8.2.2.1 Showcasing multiple advertisements exclusively for specific brand
    • 8.2.2.2 Offering WiFi services through customized captive portals
    • 8.2.2.3 Creating, launching, and managing free community WiFi services for UK rail customers
    • 8.2.2.4 3i Infotech to introduce Bharat Network to provide free WiFi services while implementing monetization strategy
  • 8.2.3 AIRPORTS
  • 8.2.4 TRAIN STATIONS
  • 8.2.5 CRUISE SHIPS
  • 8.2.6 OTHERS
• 8.3 HOSPITALITY & LEISURE
  • 8.3.1 CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS
  • 8.3.2 USE CASES
    • 8.3.2.1 Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club
    • 8.3.2.2 Hotelinking to implement WiFiBot to provide comprehensive visibility over networks
    • 8.3.2.3 Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors' secure and high-quality internet experience
    • 8.3.2.4 GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution
    • 8.3.2.5 Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network's WiFi marketing and registration service
  • 8.3.3 HOTELS & RESORTS
  • 8.3.4 RESTAURANTS & CAFES
  • 8.3.5 PUBLIC SPACES
  • 8.3.6 OTHERS
• 8.4 COWORKING SPACES
  • 8.4.1 RISING DEMAND FOR SECURE AND DEPENDABLE WIFI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL
  • 8.4.2 USE CASES
    • 8.4.2.1 Integration of IronWiFi into coworking spaces to be game-changer for both operators and users
• 8.5 SHOPPING MALLS & RETAIL OUTLETS
  • 8.5.1 ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS
  • 8.5.2 USE CASES
    • 8.5.2.1 Prominent French luxury fashion brand to enhance guest WiFi experience in its physical stores
    • 8.5.2.2 Cloudi-Fi's captive portal solution to be chosen by Systeme U to elevate customer experience in its extensive network of 1,500 stores
• 8.6 ENTERTAINMENT
  • 8.6.1 CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES
  • 8.6.2 USE CASES
    • 8.6.2.1 GoZone to offer fans reliable and high-quality WiFi experience in stadium
• 8.7 INTERNET SERVICE PROVIDERS (ISPS)
  • 8.7.1 CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES
  • 8.7.2 USE CASES
    • 8.7.2.1 Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places
    • 8.7.2.2 Spotipo captive portal solution to help ISPs to integrate two WiFi platforms and provide them with extra security and reporting functionality
• 8.8 OTHER END USES
  • 8.8.1 CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS

9 CAPTIVE PORTAL MARKET, BY REGION

• 9.1 INTRODUCTION
• 9.2 NORTH AMERICA
  • 9.2.1 NORTH AMERICA: CAPTIVE PORTAL MARKET DRIVERS
  • 9.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
  • 9.2.3 US
    • 9.2.3.1 Presence of key market players to enhance growth of captive portal solutions
  • 9.2.4 CANADA
    • 9.2.4.1 Increase in number of cyberattacks to drive demand
• 9.3 EUROPE
  • 9.3.1 EUROPE: CAPTIVE PORTAL MARKET DRIVERS
  • 9.3.2 EUROPE: MACROECONOMIC OUTLOOK
  • 9.3.3 UK
    • 9.3.3.1 Increased adoption of cloud-based services to drive growth
  • 9.3.4 GERMANY
    • 9.3.4.1 Significant adoption of smart devices in automobile industry to drive growth
  • 9.3.5 ITALY
    • 9.3.5.1 Deployment of captive portal to take valuable insights of customers about their travelling experience
  • 9.3.6 SPAIN
    • 9.3.6.1 Government initiatives to provide secure access to public WiFi
  • 9.3.7 FRANCE
    • 9.3.7.1 Rising need to provide secure and high-speed internet connectivity to customers to fuel demand
  • 9.3.8 NORDIC
    • 9.3.8.1 Managing internet usage and providing limited access to public WiFi to drive market
  • 9.3.9 REST OF EUROPE
• 9.4 ASIA PACIFIC
  • 9.4.1 ASIA PACIFIC: CAPTIVE PORTAL MARKET DRIVERS
  • 9.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
  • 9.4.3 CHINA
    • 9.4.3.1 Demand for captive portal to increase to gather customer-related data
  • 9.4.4 JAPAN
    • 9.4.4.1 Managed WiFi networks to drive growth of market
  • 9.4.5 INDIA
    • 9.4.5.1 Bringing affordable and accessible internet connectivity to rural and remote regions of India
  • 9.4.6 AUSTRALIA & NEW ZEALAND
    • 9.4.6.1 Getting customer insights and offering customized services based on preferences
  • 9.4.7 SOUTHEAST ASIA
    • 9.4.7.1 Increasing need for secure WiFi networks to drive demand
  • 9.4.8 REST OF ASIA PACIFIC
• 9.5 MIDDLE EAST & AFRICA
  • 9.5.1 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET DRIVERS
  • 9.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
  • 9.5.3 UAE
    • 9.5.3.1 Building secure and strong WiFi sharing infrastructure
  • 9.5.4 KSA
    • 9.5.4.1 Providing secured and managed WiFi networks
  • 9.5.5 SOUTH AFRICA
    • 9.5.5.1 Implementing user authentication and logging mechanisms for WiFi networks
  • 9.5.6 REST OF MIDDLE EAST & AFRICA
• 9.6 LATIN AMERICA
  • 9.6.1 LATIN AMERICA: CAPTIVE PORTAL MARKET DRIVERS
  • 9.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
  • 9.6.3 BRAZIL
    • 9.6.3.1 Taking customer insights and developing new marketing strategies
  • 9.6.4 MEXICO
    • 9.6.4.1 Rising number of public WiFi to fuel demand for captive portals
  • 9.6.5 REST OF LATIN AMERICA

10 COMPETITIVE LANDSCAPE

• 10.1 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2024
• 10.2 REVENUE ANALYSIS, 2020-2024
• 10.3 MARKET SHARE ANALYSIS, 2024
• 10.4 MARKET RANKING OF KEY PLAYERS IN CAPTIVE PORTAL MARKET, 2024
• 10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 10.5.1 STARS
  • 10.5.2 EMERGING LEADERS
  • 10.5.3 PERVASIVE PLAYERS
  • 10.5.4 PARTICIPANTS
  • 10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
    • 10.5.5.1 Company footprint
    • 10.5.5.2 Region footprint
    • 10.5.5.3 Offering footprint
    • 10.5.5.4 End-use footprint
• 10.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
  • 10.6.1 PROGRESSIVE COMPANIES
  • 10.6.2 RESPONSIVE COMPANIES
  • 10.6.3 DYNAMIC COMPANIES
  • 10.6.4 STARTING BLOCKS
  • 10.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    • 10.6.5.1 Detailed list of key startups/SMEs
    • 10.6.5.2 Competitive benchmarking of key startups/SMEs
• 10.7 COMPETITIVE SCENARIO
  • 10.7.1 PRODUCT LAUNCHES
  • 10.7.2 DEALS
• 10.8 BRAND COMPARISON
  • 10.8.1 CISCO
  • 10.8.2 HPE ARUBA NETWORKING
  • 10.8.3 EXTREME NETWORKS
  • 10.8.4 ARISTA NETWORKS
  • 10.8.5 JUNIPER NETWORKS
• 10.9 COMPANY VALUATION AND FINANCIAL METRICS
  • 10.9.1 COMPANY VALUATION, 2024
  • 10.9.2 FINANCIAL METRICS USING EV/EBIDTA

11 COMPANY PROFILES

• 11.1 VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS
  • 11.1.1 CISCO
    • 11.1.1.1 Business overview
    • 11.1.1.2 Products/Solutions/Services offered
    • 11.1.1.3 Recent developments
      • 11.1.1.3.1 Product launches
    • 11.1.1.4 MnM view
      • 11.1.1.4.1 Key strengths
      • 11.1.1.4.2 Strategic choices
      • 11.1.1.4.3 Weaknesses & competitive threats
  • 11.1.2 HPE ARUBA NETWORKING
    • 11.1.2.1 Business overview
    • 11.1.2.2 Products/Solutions/Services offered
    • 11.1.2.3 MnM view
      • 11.1.2.3.1 Key strengths
      • 11.1.2.3.2 Strategic choices
      • 11.1.2.3.3 Weaknesses & competitive threats
  • 11.1.3 ARISTA NETWORKS
    • 11.1.3.1 Business overview
    • 11.1.3.2 Products/Solutions/Services offered
    • 11.1.3.3 Recent developments
      • 11.1.3.3.1 Deals
      • 11.1.3.3.2 Product launches
    • 11.1.3.4 MnM view
      • 11.1.3.4.1 Key strengths
      • 11.1.3.4.2 Strategic choices
      • 11.1.3.4.3 Weaknesses and competitive threats
  • 11.1.4 EXTREME NETWORKS
    • 11.1.4.1 Business overview
    • 11.1.4.2 Products/Solutions/Services offered
    • 11.1.4.3 Recent developments
      • 11.1.4.3.1 Deals
    • 11.1.4.4 MnM view
      • 11.1.4.4.1 Key strengths
      • 11.1.4.4.2 Strategic choices
      • 11.1.4.4.3 Weaknesses and competitive threats
  • 11.1.5 JUNIPER NETWORKS
    • 11.1.5.1 Business overview
    • 11.1.5.2 Products/Solutions/Services offered
    • 11.1.5.3 MnM view
      • 11.1.5.3.1 Key strengths
      • 11.1.5.3.2 Strategic choices
      • 11.1.5.3.3 Weaknesses and competitive threats
  • 11.1.6 FORTINET
  • 11.1.7 RUCKUS NETWORK
• 11.2 EXTERNAL CAPTIVE PORTAL PROVIDERS
  • 11.2.1 PURPLE AI
    • 11.2.1.1 Business overview
    • 11.2.1.2 Products/Solutions/Services offered
    • 11.2.1.3 Recent developments
      • 11.2.1.3.1 Product launches
  • 11.2.2 ENEA
    • 11.2.2.1 Business overview
    • 11.2.2.2 Products/Solutions/Services offered
    • 11.2.2.3 Recent developments
      • 11.2.2.3.1 Product launches
      • 11.2.2.3.2 Deals
  • 11.2.3 BOINGO
    • 11.2.3.1 Business overview
    • 11.2.3.2 Products/Solutions/Services offered
      • 11.2.3.2.1 Deals
  • 11.2.4 NETGEAR
    • 11.2.4.1 Business overview
    • 11.2.4.2 Products/Solutions/Services offered
  • 11.2.5 IRONWIFI
    • 11.2.5.1 Business overview
    • 11.2.5.2 Products/Solutions/Services offered
  • 11.2.6 GLOBALREACH TECHNOLOGY
    • 11.2.6.1 Business overview
    • 11.2.6.2 Products/Solutions/Services offered
    • 11.2.6.3 Recent developments
  • 11.2.7 CLOUD4WI
    • 11.2.7.1 Business overview
    • 11.2.7.2 Products/Solutions/Services offered
    • 11.2.7.3 Recent developments
  • 11.2.8 BEONIC
    • 11.2.8.1 Business overview
    • 11.2.8.2 Products/Solutions/Services offered
  • 11.2.9 GOZONE WIFI
  • 11.2.10 ONE BCG
  • 11.2.11 ADENTRO
  • 11.2.12 ANUVU
  • 11.2.13 SPOTIPO
  • 11.2.14 NEXNET SOLUTIONS
  • 11.2.15 PERFORMANCE NETWORK
  • 11.2.16 CLOUDI-FI
  • 11.2.17 WIFIGEM
  • 11.2.18 SATCOM DIRECT
  • 11.2.19 INTELSAT
  • 11.2.20 RAYLIFE
  • 11.2.21 WATCHGUARD
  • 11.2.22 GRAND STREAM
  • 11.2.23 KEENETIC

12 ADJACENT/RELATED MARKETS

• 12.1 WIFI ANALYTICS MARKET
  • 12.1.1 MARKET DEFINITION
  • 12.1.2 MARKET OVERVIEW
  • 12.1.3 WIFI ANALYTICS MARKET, BY APPLICATION
    • 12.1.3.1 WIFI PRESENCE ANALYTICS
    • 12.1.3.2 WIFI MARKETING ANALYTICS
• 12.2 WIFI AS A SERVICE MARKET
  • 12.2.1 MARKET DEFINITION
  • 12.2.2 MARKET OVERVIEW
  • 12.2.3 WIFI AS A SERVICE MARKET, BY LOCATION TYPE
    • 12.2.3.1 Indoor
    • 12.2.3.2 Outdoor

13 APPENDIX

• 13.1 DISCUSSION GUIDE
• 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 13.3 CUSTOMIZATION OPTIONS
• 13.4 RELATED REPORTS
• 13.5 AUTHOR DETAILS