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세계의 AR 글래스 시장 : 접속성별, 컴포넌트별, 기술별, 용도별, 지역별 - 예측(-2030년)

AR Glass Market by Standalone AR Glass, Tethered AR Glass, Markerless Augmented Reality, Marker-based Augmented Reality, Display, Sensor, Lens, Processor & Memory, Controller, Camera, Case & Connector and Region - Global Forecast to 2030

발행일: | 리서치사: MarketsandMarkets | 페이지 정보: 영문 275 Pages | 배송안내 : 즉시배송

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 AR 글래스 시장 규모는 2025년 9억 8,000만 달러에서 2030년에는 99억 8,000만 달러에 이를 것으로 추정되며, 예측 기간 중 연평균 복합 성장률(CAGR)은 59.0%를 보일 것으로 예측됩니다.

AR 글래스 시장은 핸즈프리 정보 접근과 원격 협업을 통해 생산성과 효율성을 향상시키는 산업 및 기업용 AR 글래스의 채택이 증가함에 따라 강력한 성장세를 보이고 있습니다. 디스플레이 및 센서 기술의 지속적인 발전과 주요 하이테크 기업의 투자 증가로 AR 글래스는 더욱 강력하고 인터랙티브해져 다양한 이용 사례에 적합해지고 있습니다. 그러나 AR 기기의 높은 가격, 중소기업과 소비자의 이용이 제한될 수 있다는 점 등의 문제에 직면해 있습니다. 또한, 데이터 프라이버시 및 보안에 대한 우려, 제한된 배터리 수명 및 열 방출과 같은 기술적 제약이 보급의 걸림돌로 작용하고 있습니다. 이러한 장벽을 극복하는 것은 AR 글래스의 지속적인 확장을 보장하기 위해 필수적입니다.

조사 범위
조사 대상 연도 2021-2030년
기준 연도 2024년
예측 기간 2025-2030년
검토 단위 금액(10억 달러)
부문별 접속성별, 컴포넌트별, 기술별, 용도별, 지역별
대상 지역 북미, 유럽, 아시아태평양, 기타 지역

예측 기간 동안 상업 부문은 AR 글래스 시장에서 가장 빠른 성장률을 나타낼 것으로 예측됩니다. 소매업, 관광업, 부동산 및 서비스업은 고객 참여 강화, 서비스 제공 개선, 몰입형 브랜드 경험 창출을 위해 AR 글래스를 빠르게 도입하고 있습니다. 소매업의 경우, AR 글래스를 통해 매장 직원이 실시간 재고에 접근하고 가상 피팅으로 고객을 지원할 수 있습니다. 부동산 및 관광 산업에서 이러한 장치는 가이드가 있는 가상 투어를 제공하거나 물리적 공간에 디지털 컨텐츠를 중첩하여 물리적 공간에 추가할 수 있습니다. 이 기술은 더 높은 참여와 구매 욕구를 촉진하는 새로운 인터랙티브 레이어를 제공합니다. 하드웨어 가격의 하락과 상업용 AR 컨텐츠 제작을 위한 개발 도구의 가용성 또한 이러한 발전을 촉진하고 있습니다. 경쟁 환경에서 차별화를 추구하는 기업에게 AR 글래스는 마케팅 및 서비스 개인화에 있어 설득력 있는 우위를 제공할 수 있습니다. 또한, AR 글래스는 실내외에서 사용할 수 있는 유연성으로 인해 상업적 업무에 매우 쉽게 적응할 수 있습니다. 체험형 마케팅과 개인화된 서비스에 대한 관심이 높아지면서 상업 분야는 향후 몇 년 동안 AR 글래스가 가장 역동적으로 발전할 분야 중 하나가 될 것으로 예측됩니다.

마커 기반 AR 부문은 예측 기간 동안 AR 글래스 시장에서 두 번째로 큰 점유율을 차지할 것으로 예측됩니다. 이 기술은 미리 정의된 시각적 마커(QR 코드, 기호, 이미지)를 사용하여 AR 글래스로 스캔하면 물리적 표면에 디지털 컨텐츠가 오버레이되는 기술입니다. 구현이 비교적 간단하고 정확도가 높기 때문에 다양한 기업 및 상업적 용도에 적합합니다. 소매업, 교육 및 제조 산업은 가이드 워크플로우, 교육 모듈, 제품 시연을 위해 마커 기반 AR의 이점을 지속적으로 활용하고 있습니다. AR 글래스와 마커 기반 시스템과의 지속적인 통합은 구조화된 환경에서 마커를 쉽게 배치하고 유지 관리할 수 있도록 지원하며, AR 글래스와 마커 기반 시스템의 지속적인 통합은 구조화된 환경에서의 합리적인 배포를 지원합니다. 이 접근 방식은 또한 마커리스 시스템보다 낮은 처리 능력을 필요로 하기 때문에 경량 또는 저예산 AR 글래스 디바이스에 적합합니다. 점점 더 많은 기업들이 작업 보조 및 실시간 시각화를 위해 AR을 채택함에 따라, 마커 기반 AR은 특히 비용에 민감한 환경이나 레거시 환경에서 수동 프로세스와 디지털 보강 사이의 간극을 메우는 데 중요한 역할을 할 것입니다.

아시아태평양은 예측 기간 동안 AR 글래스 시장에서 가장 빠른 성장률을 나타낼 것으로 예측됩니다. 이러한 성장은 탄탄한 디지털 인프라, 기술 도입 증가, XREAL Inc.(중국), Rokid(중국), MEIZU(중국), RayNeo(중국)와 같은 주요 AR 글래스 제조업체의 존재에 기인합니다. 이들 업체들은 지역과 기업의 필요에 따라 다양한 기능을 갖춘 저렴한 가격의 AR 글래스를 출시하고 있으며, 산업 및 소비자 분야에서의 채택을 가속화하고 있습니다. 또한 중국, 한국, 일본 등의 국가에서는 신기술을 지원하는 정부 이니셔티브가 시장 확대를 더욱 촉진하고 있으며, 5G 네트워크와 엣지 AI의 급속한 확산으로 물류, 헬스케어, 소매, 현장 서비스 등의 산업을 위한 저지연 실시간 AR이 가능해질 것입니다. 기업들은 업무 효율성, 직원 교육, 고객 참여를 강화하기 위해 AR 글래스를 적극적으로 도입하고 있습니다. 스마트시티 개발 및 공공 디지털 혁신 프로그램도 공공 부문에서의 채택을 촉진하고 있습니다. 현지화된 AR 컨텐츠가 증가하고 지역 공급망이 성숙해짐에 따라 이 지역은 AR 글래스 혁신과 배포를 위한 전략적 허브로 부상하고 있습니다.

세계의 AR 글래스(AR Glass) 시장에 대해 조사했으며, 연결성별/구성요소별/기술별/용도별/지역별 동향, 시장 진출기업 프로파일 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

제5장 시장 개요

  • 서론
  • 시장 역학
  • 공급망 분석
  • 생태계 분석
  • 기술 분석
  • Porter의 Five Forces 분석
  • 주요 이해관계자와 구입 기준
  • 투자 및 자금조달 시나리오
  • 가격 분석
  • 무역 분석
  • 고객의 비즈니스에 영향을 미치는 동향/혼란
  • 사례 연구 분석
  • 특허 분석
  • 규제 상황
  • 2025년 주요 컨퍼런스 및 이벤트
  • AI/생성형 AI가 AR 글래스 시장에 미치는 영향
  • 2025년 미국 관세가 AR 글래스 시장에 미치는 영향

제6장 AR디바이스 유형

  • 서론
  • 헤드마운트
  • 안경류

제7장 AR 글래스 시장(접속성별)

  • 서론
  • TETHERED
  • 스탠드얼론

제8장 AR 글래스 시장(컴포넌트별)

  • 서론
  • 디스플레이
  • 센서
  • 렌즈
  • 프로세서 및 메모리
  • 컨트롤러
  • 카메라
  • 케이스 및 커넥터
  • 기타

제9장 AR 글래스 시장(기술별)

  • 서론
  • 마커리스 AR
  • 마커 기반 AR

제10장 AR 글래스 시장(용도별)

  • 서론
  • 소비자
  • 항공우주 및 방위
  • 헬스케어
  • 기업 및 산업
  • 상업
  • 자동차
  • 에너지
  • 기타

제11장 AR 글래스 시장(지역별)

  • 서론
  • 북미
    • 북미의 거시경제 전망
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 유럽의 거시경제 전망
    • 영국
    • 독일
    • 프랑스
    • 스페인
    • 이탈리아
    • 폴란드
    • 북유럽
    • 기타
  • 아시아태평양
    • 아시아태평양의 거시경제 전망
    • 중국
    • 일본
    • 한국
    • 인도
    • 호주
    • 인도네시아
    • 말레이시아
    • 태국
    • 베트남
    • 기타
  • 기타 지역
    • 기타 지역 거시경제 전망
    • 중동
    • 아프리카
    • 남미

제12장 경쟁 구도

  • 서론
  • 주요 시장 진출기업의 전략/강점, 2022년-2025년
  • 시장 점유율 분석, 2024년
  • 매출 분석, 2022년-2024년
  • 기업 평가와 재무 지표
  • 제품 비교
  • 기업 평가 매트릭스 : 주요 시장 진출기업, 2024년
  • 기업 평가 매트릭스 : 스타트업/중소기업, 2024년
  • 경쟁 시나리오

제13장 기업 개요

  • 서론
  • 주요 시장 진출기업
    • XREAL, INC.
    • MAGIC LEAP, INC.
    • MICROSOFT
    • SEIKO EPSON CORPORATION
    • ROKID
    • MEIZU
    • REALWEAR INC
    • RAYNEO
    • RED SIX AEROSPACE, INC.
    • HONG KONG LAWAKEN TECHNOLOGY LIMITED
  • 기타 기업
    • VUZIX CORPORATION
    • LENOVO
    • OPTINVENT
    • IRISTICK NV
    • THIRDEYE
    • XYZ REALITY LTD.
    • LONGAN VISION CORP.
    • NIMO PLANET, INC.
    • VITURE INC.
    • EVEN REALITIES
    • GUANGDONG VIRTUAL REALITY TECHNOLOGY CO., LTD.
    • NUEYES
    • GOOLTON TECHNOLOGY CO., LTD.
    • DREAM GLASS
    • EVERYSIGHT

제14장 부록

LSH 25.07.22

The global AR glass market is estimated to be valued at USD 9.98 billion by 2030, up from USD 0.98 billion in 2025, registering a CAGR of 59.0% during the forecast period. The AR glass market is witnessing strong growth due to the increasing adoption in industrial and enterprise applications, where hands-free access to information and remote collaboration enhance productivity and efficiency. Continued advancements in display and sensor technologies and the rising investment from major tech players make AR glasses more powerful, interactive, and suitable for diverse use cases. However, the market faces challenges such as the high cost of AR devices, which can limit accessibility for smaller businesses and consumers. Additionally, concerns about data privacy and security, as well as technical constraints, including limited battery life and heat dissipation, pose hurdles to widespread adoption. Overcoming these barriers will be essential to ensure the sustained expansion of AR glass applications across industries.

Scope of the Report
Years Considered for the Study2021-2030
Base Year2024
Forecast Period2025-2030
Units ConsideredValue (USD Billion)
SegmentsBy Connectivity, Component, Technology, Application, and Region
Regions coveredNorth America, Europe, APAC, RoW

"Commercial segment is anticipated to register the highest CAGR in the AR glass market from 2025 to 2030."

The commercial segment is projected to register the fastest growth rate in the AR glass market during the forecast period. Retail, tourism, real estate, and hospitality businesses rapidly adopt AR glasses to enhance customer engagement, improve service delivery, and create immersive brand experiences. In retail, AR glasses allow store staff to access real-time inventory or assist customers with virtual try-ons. In real estate and tourism, these devices offer guided virtual tours or overlay digital content onto physical spaces. The technology provides a new layer of interactivity that drives higher engagement and purchasing decisions. This surge is also supported by falling hardware prices and the availability of developer tools for creating commercial AR content. As companies seek to differentiate themselves in a competitive landscape, AR glasses offer a compelling edge in marketing and service personalization. Additionally, the flexibility to use AR glasses in indoor and outdoor settings makes them highly adaptable for commercial tasks. With a growing emphasis on experiential marketing and personalized service, the commercial segment is set to become one of the most dynamic areas of AR glass deployment over the coming years.

"Marker-based AR segment is expected to hold the second-largest market share during the forecast period."

The marker-based AR segment is projected to register the second-largest share of the AR glass market during the forecast period. This technology uses predefined visual markers-QR codes, symbols, or images-to trigger digital content overlay on physical surfaces when scanned by AR glasses. Its relatively simple implementation and high accuracy make it suitable for various enterprise and commercial applications. Retail, education, and manufacturing industries continue to benefit from marker-based AR for guided workflows, training modules, and product demonstrations. The ability to provide precise alignment of digital content with real-world objects also enhances operational efficiency and decision-making. The continued integration of AR glasses with marker-based systems supports affordable deployment in structured environments, where markers can be easily placed and maintained. This approach also requires lower processing power than markerless systems, making it ideal for lightweight or budget AR glass devices. As businesses increasingly adopt AR for task assistance and real-time visualization, marker-based AR will play a key role in bridging the gap between manual processes and digital augmentation, especially in cost-sensitive or legacy environments.

"Asia Pacific is projected to exhibit the highest CAGR in the AR glass market during the forecast period."

Asia Pacific is projected to register the fastest growth rate in the AR glass market during the forecast period. This growth is due to the robust digital infrastructure, rising technological adoption, and the presence of leading regional AR glass manufacturers, such as XREAL Inc. (China), Rokid (China), MEIZU (China), and RayNeo (China). These companies launch affordable, feature-rich AR glasses tailored to local and enterprise needs, accelerating adoption across industrial and consumer segments. Additionally, government initiatives supporting emerging technologies in countries such as China, South Korea, and Japan further promote market expansion. The rapid rollout of 5G networks and edge AI enables low-latency, real-time AR applications for industries such as logistics, healthcare, retail, and field services. Enterprises actively deploy AR glasses to enhance operational efficiency, employee training, and customer engagement. Smart city developments and public digital transformation programs also boost adoption in the public sector. As localized AR content grows and regional supply chains become more mature, the region is emerging as a strategic hub for AR glass innovation and deployment.

The break-up of the profile of primary participants in the AR glass market -

  • By Company Type: Tier 1 - 30%, Tier 2 - 50%, and Tier 3 - 20%
  • By Designation Type: C-level Executives - 25%, Director Level - 35%, and Others - 40%
  • By Region: Europe - 35%, North America - 25%, Asia Pacific - 30%, RoW - 10%

Note: Other designations include sales, marketing, and product managers.

The three tiers of the companies are based on their total revenues as of 2024, Tier 1: >USD 1 billion, Tier 2: USD 500 million-1 billion, and Tier 3: USD 500 million

Major players in the AR glass market with a significant global presence include XREAL, Inc. (China), Magic Leap, Inc. (US), Microsoft (US), Seiko Epson Corporation (Japan), and Rokid (China).

Research Coverage

The report segments the AR glass market and forecasts its size by connectivity, component, technology, application, and region. It also comprehensively reviews drivers, restraints, opportunities, and challenges influencing market growth. The report covers qualitative aspects in addition to quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market by providing information on the closest approximate revenues for the overall AR glass market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

  • Analysis of key drivers (growing adoption in industrial and enterprise applications, rapid advancements in display and sensor technologies, rising investment by major technology players, and surge in demand for hands-free operation), restraints (high cost of AR devices, privacy and security concerns, and limited battery life and heat dissipation issues), opportunities (expanding applications in healthcare, aerospace, and defense industries, integration with AI and emerging technologies, and rise of remote work and collaboration tools), and challenges (ack of robust AR content ecosystem and latency and real-time performance barriers)
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the AR glass market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the AR glass market across varied regions
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the AR glass market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players, including include XREAL, Inc. (China), Magic Leap, Inc. (US), Microsoft (US), Seiko Epson Corporation (Japan), Rokid (China), MEIZU (China), RealWear Inc, (US), RayNeo (China), Red Six Aerospace, Inc. (US), Hong Kong Lawaken Technology Limited (China)

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
    • 1.3.2 INCLUSIONS AND EXCLUSIONS
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 UNIT CONSIDERED
  • 1.6 LIMITATIONS
  • 1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY AND PRIMARY RESEARCH
    • 2.1.2 SECONDARY DATA
      • 2.1.2.1 List of key secondary sources
      • 2.1.2.2 Key data from secondary sources
    • 2.1.3 PRIMARY DATA
      • 2.1.3.1 List of primary interview participants
      • 2.1.3.2 Key data from primary sources
      • 2.1.3.3 Key industry insights
      • 2.1.3.4 Breakdown of primaries
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
      • 2.2.1.1 Approach to arrive at market size using bottom-up analysis (demand side)
    • 2.2.2 TOP-DOWN APPROACH
      • 2.2.2.1 Approach to arrive at market size using top-down analysis (supply side)
  • 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4 RESEARCH ASSUMPTIONS
  • 2.5 RISK ANALYSIS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR GLASS MARKET
  • 4.2 AR GLASS MARKET, BY CONNECTIVITY
  • 4.3 AR GLASS MARKET, BY COMPONENT AND APPLICATION
  • 4.4 AR GLASS MARKET, BY TECHNOLOGY
  • 4.5 AR GLASS MARKET, BY REGION

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing adoption of AR in industrial and enterprise applications
      • 5.2.1.2 Rapid advances in display and sensor technologies
      • 5.2.1.3 Increasing investment in advanced technologies
      • 5.2.1.4 Surging demand for hands-free operations
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 High costs of AR devices
      • 5.2.2.2 Privacy and security concerns
      • 5.2.2.3 Limited battery life and heat dissipation issues
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Expanding applications in healthcare and aerospace & defense industries
      • 5.2.3.2 Integration with AI and emerging technologies
      • 5.2.3.3 Growing preference for hybrid and remote work environments
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Lack of robust and scalable software ecosystem
      • 5.2.4.2 Latency and real-time performance barriers
  • 5.3 SUPPLY CHAIN ANALYSIS
  • 5.4 ECOSYSTEM ANALYSIS
  • 5.5 TECHNOLOGY ANALYSIS
    • 5.5.1 KEY TECHNOLOGIES
      • 5.5.1.1 Waveguide optics
      • 5.5.1.2 MicroLED and OLED-on-silicon (OLEDoS)
    • 5.5.2 COMPLEMENTARY TECHNOLOGIES
      • 5.5.2.1 Eye tracking and foveated rendering technologies
      • 5.5.2.2 Spatial audio
    • 5.5.3 ADJACENT TECHNOLOGIES
      • 5.5.3.1 Context-aware AI assistants
      • 5.5.3.2 Computer vision and simultaneous localization and mapping (SLAM)
  • 5.6 PORTER'S FIVE FORCES ANALYSIS
    • 5.6.1 INTENSITY OF COMPETITIVE RIVALRY
    • 5.6.2 BARGAINING POWER OF SUPPLIERS
    • 5.6.3 BARGAINING POWER OF BUYERS
    • 5.6.4 THREAT OF NEW ENTRANTS
    • 5.6.5 THREAT OF SUBSTITUTES
  • 5.7 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.7.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • 5.7.2 BUYING CRITERIA
  • 5.8 INVESTMENT AND FUNDING SCENARIO
  • 5.9 PRICING ANALYSIS
    • 5.9.1 AVERAGE SELLING PRICE TREND OF AR GLASS OFFERED BY KEY PLAYERS, BY CONNECTIVITY, 2021-2024
    • 5.9.2 AVERAGE SELLING PRICE TREND OF AR GLASS, BY REGION, 2021-2024
  • 5.10 TRADE ANALYSIS
    • 5.10.1 IMPORT SCENARIO (HS CODE 900490)
    • 5.10.2 EXPORT SCENARIO (HS CODE 900490)
  • 5.11 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.12 CASE STUDY ANALYSIS
    • 5.12.1 SASTESA WATER TREATMENT PLANT USES INNOVAE'S SAAM POWERED BY MICROSOFT HOLOLENS TO OPTIMIZE MAINTENANCE WORKFLOWS
    • 5.12.2 CLOROX IMPLEMENTS VUZIX M400 SMART GLASS TO OPTIMIZE MANUFACTURING SITE AUDITS
    • 5.12.3 TOTALENERGIES INTEGRATES REALWEAR HMT-1Z1 SMART GLASS WITH MICROSOFT TEAMS TO MODERNIZE FIELD MAINTENANCE
    • 5.12.4 CHI MEI MEDICAL CENTER ADOPTS VUZIX M400 SMART GLASS TO TRANSFORM EMERGENCY RESPONSE
    • 5.12.5 BMW DEPLOYS REALWEAR HMT-1 SMART GLASS INTEGRATED WITH TEAMVIEWER TO INCREASE SERVICE EFFICIENCY
  • 5.13 PATENT ANALYSIS
  • 5.14 REGULATORY LANDSCAPE
    • 5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.14.2 REGULATIONS
    • 5.14.3 STANDARDS
  • 5.15 KEY CONFERENCES AND EVENTS, 2025
  • 5.16 IMPACT OF AI/GEN AI ON AR GLASS MARKET
  • 5.17 IMPACT OF 2025 US TARIFF ON AR GLASS MARKET
    • 5.17.1 INTRODUCTION
    • 5.17.2 KEY TARIFF RATES
    • 5.17.3 PRICE IMPACT ANALYSIS
    • 5.17.4 IMPACT ON COUNTRIES/REGIONS
      • 5.17.4.1 US
      • 5.17.4.2 Europe
      • 5.17.4.3 Asia Pacific
    • 5.17.5 IMPACT ON APPLICATIONS

6 TYPES OF AR DEVICES

  • 6.1 INTRODUCTION
  • 6.2 HEAD-MOUNTED
  • 6.3 EYEWEAR

7 AR GLASS MARKET, BY CONNECTIVITY

  • 7.1 INTRODUCTION
  • 7.2 TETHERED
    • 7.2.1 RAPID ADVANCES IN 5G AND EDGE COMPUTING INFRASTRUCTURE TO FOSTER SEGMENTAL GROWTH
  • 7.3 STANDALONE
    • 7.3.1 GROWING POPULARITY OF HYBRID WORK ENVIRONMENTS AND DIGITAL FIELD SERVICES TO BOLSTER SEGMENTAL GROWTH

8 AR GLASS MARKET, BY COMPONENT

  • 8.1 INTRODUCTION
  • 8.2 DISPLAYS
    • 8.2.1 EMPHASIS ON MINIATURIZATION FOR LIGHTWEIGHT WEARABLE FORM FACTORS TO AUGMENT SEGMENTAL GROWTH
  • 8.3 SENSORS
    • 8.3.1 ABILITY TO PROVIDE REAL-TIME SPATIAL AWARENESS, GESTURE INTERACTION, AND HEAD TRACKING TO BOOST SEGMENTAL GROWTH
    • 8.3.2 MAGNETOMETERS
    • 8.3.3 ACCELEROMETERS
    • 8.3.4 GYROSCOPES
    • 8.3.5 PROXIMITY SENSORS
  • 8.4 LENSES
    • 8.4.1 USE TO DETERMINE VISUAL CLARITY, IMAGE PROJECTION, AND OVERALL USER COMFORT TO ACCELERATE SEGMENTAL GROWTH
  • 8.5 PROCESSORS & MEMORY
    • 8.5.1 MOUNTING DEMAND FOR LIGHTWEIGHT AND ENERGY-EFFICIENT COMPONENTS FOR WEARABLE DEVICES TO FUEL SEGMENTAL GROWTH
  • 8.6 CONTROLLERS
    • 8.6.1 INTEGRATION OF HAPTIC FEEDBACK, 6DOF TRACKING, AND AI-BASED GESTURE RECOGNITION TO BOLSTER SEGMENTAL GROWTH
  • 8.7 CAMERAS
    • 8.7.1 ADVANCES IN AI AND SPATIAL COMPUTING TO CONTRIBUTE TO SEGMENTAL GROWTH
  • 8.8 CASES & CONNECTORS
    • 8.8.1 FOCUS ON SLEEK INDUSTRIAL DESIGN FOR HARSH AND MOBILE ENVIRONMENTS TO EXPEDITE SEGMENTAL GROWTH
  • 8.9 OTHER COMPONENTS

9 AR GLASS MARKET, BY TECHNOLOGY

  • 9.1 INTRODUCTION
  • 9.2 MARKERLESS AR
    • 9.2.1 HIGH DEMAND FOR HANDS-FREE, REAL-TIME DATA ACCESS TO FUEL SEGMENTAL GROWTH
  • 9.3 MARKER-BASED AR
    • 9.3.1 EASE OF DEPLOYMENT, LOWER PROCESSING OVERHEAD, AND RELATIVELY SIMPLE SETUP TO DRIVE MARKET

10 AR GLASS MARKET, BY APPLICATION

  • 10.1 INTRODUCTION
  • 10.2 CONSUMER
    • 10.2.1 RISING EMPHASIS ON IMMERSIVE AND INTERACTIVE EXPERIENCES IN GAMING AND ENTERTAINMENT INDUSTRY TO BOOST SEGMENTAL GROWTH
  • 10.3 AEROSPACE & DEFENSE
    • 10.3.1 GROWING FOCUS ON ENHANCING COMBAT PREPAREDNESS, OPERATIONAL COORDINATION, AND BATTLEFIELD VISUALIZATION IN REAL TIME TO DRIVE MARKET
  • 10.4 HEALTHCARE
    • 10.4.1 RISING NEED FOR ENHANCED VISUALIZATION, REMOTE COLLABORATION, AND IMPROVED SURGICAL PRECISION TO FUEL SEGMENTAL GROWTH
  • 10.5 ENTERPRISE & INDUSTRIAL
    • 10.5.1 GROWING FOCUS ON HANDS-FREE DATA ACCESS AND REAL-TIME COLLABORATION TO FOSTER SEGMENTAL GROWTH
  • 10.6 COMMERCIAL
    • 10.6.1 RISING ADOPTION OF AR GLASS IN ADVERTISING, RETAIL, AND TOURISM INDUSTRIES TO AUGMENT SEGMENTAL GROWTH
  • 10.7 AUTOMOTIVE
    • 10.7.1 INCREASING NEED FOR VEHICLE MANUFACTURING, MAINTENANCE, AND REMOTE TECHNICAL SUPPORT TO ACCELERATE SEGMENTAL GROWTH
  • 10.8 ENERGY
    • 10.8.1 RISING FOCUS ON OPERATIONAL EFFICIENCY AND REMOTE COLLABORATION IN HAZARD-PRONE ENVIRONMENTS TO FUEL SEGMENTAL GROWTH
  • 10.9 OTHER APPLICATIONS

11 AR GLASS MARKET, BY REGION

  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    • 11.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
    • 11.2.2 US
      • 11.2.2.1 Mounting adoption of smart glass for industrial inspection, training, simulation, and remote assistance to drive market
    • 11.2.3 CANADA
      • 11.2.3.1 High-speed Internet coverage and favorable regulatory environment for emerging technologies to augment market growth
    • 11.2.4 MEXICO
      • 11.2.4.1 Rising push toward smart factories and workforce augmentation to bolster market growth
  • 11.3 EUROPE
    • 11.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
    • 11.3.2 UK
      • 11.3.2.1 Rapid expansion of 5G networks and investments in cloud connectivity to augment market growth
    • 11.3.3 GERMANY
      • 11.3.3.1 Rising focus on reducing operational errors and supporting cross-site collaborations across enterprises to fuel market growth
    • 11.3.4 FRANCE
      • 11.3.4.1 Growing efforts to drive digital transformation to contribute to market growth
    • 11.3.5 SPAIN
      • 11.3.5.1 Increasing reliance on advanced technologies to streamline inventory management in logistics sector to drive market
    • 11.3.6 ITALY
      • 11.3.6.1 Rising deployment of technologies to enable real-time data visualization and IoT integration in industries to fuel market growth
    • 11.3.7 POLAND
      • 11.3.7.1 Increasing adoption of smart glass in logistics, energy, and industrial maintenance to expedite market growth
    • 11.3.8 NORDICS
      • 11.3.8.1 Government support for digitalization to contribute to market growth
    • 11.3.9 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
    • 11.4.2 CHINA
      • 11.4.2.1 Robust manufacturing base and rising enterprise digitalization to boost market growth
    • 11.4.3 JAPAN
      • 11.4.3.1 Strong 5G and fiber-optic infrastructure to accelerate market growth
    • 11.4.4 SOUTH KOREA
      • 11.4.4.1 National digital strategies and innovation-driven industry collaborations to boost market growth
    • 11.4.5 INDIA
      • 11.4.5.1 Rising emphasis on immersive education and healthcare solutions to augment market growth
    • 11.4.6 AUSTRALIA
      • 11.4.6.1 Government-led investments in digital technologies and defense modernization to bolster market growth
    • 11.4.7 INDONESIA
      • 11.4.7.1 Growing emphasis on modernizing industrial capabilities through advanced technologies to drive market
    • 11.4.8 MALAYSIA
      • 11.4.8.1 Digital transformation programs and workforce modernization initiatives to fuel market growth
    • 11.4.9 THAILAND
      • 11.4.9.1 Increasing automation in manufacturing and logistics sectors to expedite market growth
    • 11.4.10 VIETNAM
      • 11.4.10.1 Rising implementation of digital transformation programs to accelerate market growth
    • 11.4.11 REST OF ASIA PACIFIC
  • 11.5 ROW
    • 11.5.1 MACROECONOMIC OUTLOOK FOR ROW
    • 11.5.2 MIDDLE EAST
      • 11.5.2.1 Bahrain
        • 11.5.2.1.1 Enterprise modernization and digital transformation goals to contribute to market growth
      • 11.5.2.2 Kuwait
        • 11.5.2.2.1 Growing efforts to modernize operations and invest in cutting-edge technologies to augment market growth
      • 11.5.2.3 Oman
        • 11.5.2.3.1 Rising emphasis on improving remote operations and workforce efficiency to bolster market growth
      • 11.5.2.4 Qatar
        • 11.5.2.4.1 Increasing use of AR wearables to improve operational efficiency and emergency response capabilities to drive market
      • 11.5.2.5 Saudi Arabia
        • 11.5.2.5.1 Growing investment in defense, energy, and smart infrastructure to fuel market growth
      • 11.5.2.6 UAE
        • 11.5.2.6.1 Rising focus on driving industrial productivity and public-sector modernization to expedite market growth
      • 11.5.2.7 Rest of Middle East
    • 11.5.3 AFRICA
      • 11.5.3.1 South Africa
        • 11.5.3.1.1 Increasing focus on improving workforce productivity, safety, and remote collaborations to drive market
      • 11.5.3.2 Other African countries
    • 11.5.4 SOUTH AMERICA
      • 11.5.4.1 Industrial innovation and local AR content development to boost market growth

12 COMPETITIVE LANDSCAPE

  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2025
  • 12.3 MARKET SHARE ANALYSIS, 2024
  • 12.4 REVENUE ANALYSIS, 2022-2024
  • 12.5 COMPANY VALUATION AND FINANCIAL METRICS
  • 12.6 PRODUCT COMPARISON
  • 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    • 12.7.1 STARS
    • 12.7.2 EMERGING LEADERS
    • 12.7.3 PERVASIVE PLAYERS
    • 12.7.4 PARTICIPANTS
    • 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
      • 12.7.5.1 Company footprint
      • 12.7.5.2 Region footprint
      • 12.7.5.3 Connectivity footprint
      • 12.7.5.4 Technology footprint
      • 12.7.5.5 Application footprint
  • 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
    • 12.8.1 PROGRESSIVE COMPANIES
    • 12.8.2 RESPONSIVE COMPANIES
    • 12.8.3 DYNAMIC COMPANIES
    • 12.8.4 STARTING BLOCKS
    • 12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
      • 12.8.5.1 Detailed list of key startups/SMEs
      • 12.8.5.2 Competitive benchmarking of key startups/SMEs
  • 12.9 COMPETITIVE SCENARIO
    • 12.9.1 PRODUCT LAUNCHES
    • 12.9.2 DEALS
    • 12.9.3 EXPANSIONS

13 COMPANY PROFILES

  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYERS
    • 13.2.1 XREAL, INC.
      • 13.2.1.1 Business overview
      • 13.2.1.2 Products/Solutions/Services offered
      • 13.2.1.3 Recent developments
        • 13.2.1.3.1 Product launches
        • 13.2.1.3.2 Deals
        • 13.2.1.3.3 Expansions
      • 13.2.1.4 MnM view
        • 13.2.1.4.1 Key strengths/Right to win
        • 13.2.1.4.2 Strategic choices
        • 13.2.1.4.3 Weaknesses/Competitive threats
    • 13.2.2 MAGIC LEAP, INC.
      • 13.2.2.1 Business overview
      • 13.2.2.2 Products/Solutions/Services offered
      • 13.2.2.3 Recent developments
        • 13.2.2.3.1 Product launches
        • 13.2.2.3.2 Deals
      • 13.2.2.4 MnM view
        • 13.2.2.4.1 Key strengths/Right to win
        • 13.2.2.4.2 Strategic choices
        • 13.2.2.4.3 Weaknesses/Competitive threats
    • 13.2.3 MICROSOFT
      • 13.2.3.1 Business overview
      • 13.2.3.2 Products/Solutions/Services offered
      • 13.2.3.3 Recent developments
        • 13.2.3.3.1 Deals
      • 13.2.3.4 MnM view
        • 13.2.3.4.1 Key strengths/Right to win
        • 13.2.3.4.2 Strategic choices
        • 13.2.3.4.3 Weaknesses/Competitive threats
    • 13.2.4 SEIKO EPSON CORPORATION
      • 13.2.4.1 Business overview
      • 13.2.4.2 Products/Solutions/Services offered
      • 13.2.4.3 Recent developments
        • 13.2.4.3.1 Product launches
        • 13.2.4.3.2 Deals
      • 13.2.4.4 MnM view
        • 13.2.4.4.1 Key strengths/Right to win
        • 13.2.4.4.2 Strategic choices
        • 13.2.4.4.3 Weaknesses/Competitive threats
    • 13.2.5 ROKID
      • 13.2.5.1 Business overview
      • 13.2.5.2 Products/Solutions/Services offered
      • 13.2.5.3 Recent developments
        • 13.2.5.3.1 Product launches
        • 13.2.5.3.2 Deals
        • 13.2.5.3.3 Expansions
      • 13.2.5.4 MnM view
        • 13.2.5.4.1 Key strengths/Right to win
        • 13.2.5.4.2 Strategic choices
        • 13.2.5.4.3 Weaknesses/Competitive threats
    • 13.2.6 MEIZU
      • 13.2.6.1 Business overview
      • 13.2.6.2 Products/Solutions/Services offered
      • 13.2.6.3 Recent developments
        • 13.2.6.3.1 Product launches
        • 13.2.6.3.2 Deals
        • 13.2.6.3.3 Expansions
    • 13.2.7 REALWEAR INC
      • 13.2.7.1 Business overview
      • 13.2.7.2 Products/Solutions/Services offered
      • 13.2.7.3 Recent developments
        • 13.2.7.3.1 Product launches
        • 13.2.7.3.2 Deals
        • 13.2.7.3.3 Expansions
    • 13.2.8 RAYNEO
      • 13.2.8.1 Business overview
      • 13.2.8.2 Products/Solutions/Services offered
      • 13.2.8.3 Recent developments
        • 13.2.8.3.1 Product launches
        • 13.2.8.3.2 Deals
    • 13.2.9 RED SIX AEROSPACE, INC.
      • 13.2.9.1 Business overview
      • 13.2.9.2 Products/Solutions/Services offered
      • 13.2.9.3 Recent developments
        • 13.2.9.3.1 Deals
    • 13.2.10 HONG KONG LAWAKEN TECHNOLOGY LIMITED
      • 13.2.10.1 Business overview
      • 13.2.10.2 Products/Solutions/Services offered
      • 13.2.10.3 Recent developments
        • 13.2.10.3.1 Product launches
  • 13.3 OTHER PLAYERS
    • 13.3.1 VUZIX CORPORATION
    • 13.3.2 LENOVO
    • 13.3.3 OPTINVENT
    • 13.3.4 IRISTICK NV
    • 13.3.5 THIRDEYE
    • 13.3.6 XYZ REALITY LTD.
    • 13.3.7 LONGAN VISION CORP.
    • 13.3.8 NIMO PLANET, INC.
    • 13.3.9 VITURE INC.
    • 13.3.10 EVEN REALITIES
    • 13.3.11 GUANGDONG VIRTUAL REALITY TECHNOLOGY CO., LTD.
    • 13.3.12 NUEYES
    • 13.3.13 GOOLTON TECHNOLOGY CO., LTD.
    • 13.3.14 DREAM GLASS
    • 13.3.15 EVERYSIGHT

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS
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