세계의 구강 세정액 시장 : 제품 유형별, 적응증별, 유통 채널별, 지역별 - 예측(-2030년)

The global oral rinses market is projected to reach USD 5.89 billion in 2030 from USD 4.30 billion in 2025, at a CAGR of 6.5% during the forecast period.Growing awareness of advanced oral care products, along with a rising global population, is expected to drive the growth of the oral rinses market. Continuous innovation in formulation technologies, including the use of fluoride variants, essential oils, herbal actives, and alcohol-free bases, is improving product effectiveness, safety, and appeal to consumers. These improvements are increasing the effectiveness, availability, and attractiveness of oral rinses to a broader range of customers and clinical uses.

Demand is also growing due to an increase in dental diseases and an aging population in need of additional oral care. However, broader market adoption may be limited by the high cost of therapeutic mouthwash and, in some markets, low consumer acceptance or adherence.

By product type, the therapeutic rinses segment had the largest share of the global oral rinses market.

The global oral rinses market is divided into three main segments: therapeutic rinses, cosmetic rinses, and others. The therapeutic rinses segment dominates the oral hygiene market due to their significant functional advantages and clinical endorsement. These formulations are enriched with active agents that effectively lower bacterial loads, mitigate the risk of periodontal diseases, and promote enamel integrity. They are specifically engineered to address the etiology of oral health issues rather than merely alleviating symptoms. Key drivers for their adoption include professional recommendations from dentists, an increasing consumer emphasis on long-term oral health maintenance, and heightened awareness of the correlation between oral health and systemic conditions. The accessibility of these products in both clinical environments and retail outlets further amplifies their market penetration.

The general oral health segment commanded the largest share of the global oral rinses market based on indication.

The global oral rinses market is divided into several categories based on indication: general oral health, gingivitis & periodontal diseases, halitosis, dry mouth, and other conditions. The general oral health segment is anticipated to command the largest share of the market due to its expansive positioning, enabling manufacturers to engage a diverse consumer base, including individuals focused on preventive oral care. Contributing factors to this segment's growth include enhanced accessibility, minimal regulatory constraints, and robust retail visibility. Furthermore, strategic brand-centric marketing initiatives have been pivotal in embedding general-use mouthwashes into daily personal care regimens globally, thereby reinforcing their market dominance. This segment exhibits relatively stable demand trajectories, making it an appealing prospect for long-term investment strategies. Leading industry players have consistently prioritized this category within their portfolios, recognizing it as a principal contributor to sales volume and market share expansion.

By distribution channel, the consumer stores segment accounted for the largest share of the global oral rinses market.

The global oral rinses market is divided by distribution channel into consumer stores, retail pharmacies & dental dispensaries, and online sales. Consumer retail outlets dominate the oral rinses market, attributed to their extensive physical presence, high in-store brand visibility, and the convenience they afford to everyday shoppers. Supermarkets and general retail establishments facilitate direct access to a diverse range of products, enabling consumers to easily compare brands. Additionally, these venues frequently implement promotional strategies and incentives that stimulate impulse purchasing behaviors. The integration of oral care products into routine grocery shopping significantly boosts sales volumes through this channel. Furthermore, established collaborations with fast-moving consumer goods (FMCG) distributors and optimized shelf placement strategies enhance their competitive advantage within the market.

The Asia Pacific is expected to grow at the highest CAGR in the oral rinses market during the forecast period.

The rapid growth of the population in the Asia Pacific region, coupled with a rising demand for sophisticated oral care solutions, is significantly driving the market for oral rinses. As the middle class expands, consumer interest in maintaining oral health has surged, leading to a greater emphasis on the importance of effective oral hygiene products. In response to these trends, leading global companies in the oral care industry are strategically increasing their presence in this dynamic market. They are doing so by introducing innovative formulations that cater to diverse needs, such as whitening, sensitivity relief, and antibacterial properties, as well as launching digitally integrated oral hygiene solutions that promote seamless user experiences. Moreover, indication-specific mouthwashes designed to target particular oral health issues are becoming increasingly popular, further contributing to the robust demand for oral rinses across the region.

A breakdown of the primary participants (supply side) for the oral rinses market referred to in this report is provided below:

• By Company Type: Tier 1 (30%), Tier 2 (35%), and Tier 3 (35%)
• By Designation: C-level Executives (20%), Directors (35%), and Others (45%)
• By Region: North America (30%), Europe (25%), Asia Pacific (20%), Latin America (20%), Middle East & Africa (2%), GCC Countries (3%)

Prominent players in the oral rinses market include Colgate-Palmolive Company (US), Kenvue (US), Procter & Gamble (US), Haleon Group of Companies (UK), Unilever (UK), Church & Dwight Co., Inc. (US), Lion Corporation (Japan), Amway (US), SUNSTAR Suisse S.A. (Switzerland), Perrigo Company plc (Ireland), Dabur (India), Himalaya Wellness Company (India), Kao Corporation (Japan), Opella Healthcare Group SAS (France), SmartMouth Oral Health Laboratories (US), Dentaid Ltd. (Spain), CloSYS (US), SCANDERRA GmbH (Switzerland), Pearlie White (Singapore), Dr. Wild & Co. AG (Switzerland), Boka (US), Perfora (India), Salt Oral Care (India), OraBio, Inc. (US), and Lumineux (US).

Research Coverage

The report offers an analysis of the oral rinses market, focusing on estimating the market size and potential for future growth across various segments, including distribution channels, regions, indications, and product types. Additionally, the report includes a competitive analysis of major market players, detailing their company profiles, product and service offerings, recent developments, and key strategies.

Reasons to Buy the Report

The report delivers critical insights for industry leaders and new entrants within the oral rinses sector, presenting estimated revenue projections for the overall market as well as its distinct segments. It facilitates a comprehensive understanding of the competitive landscape, enabling stakeholders to effectively position their businesses and devise robust go-to-market strategies. Furthermore, the document delineates key market drivers, constraints, challenges, and opportunities, equipping stakeholders to evaluate prevailing market conditions with a high degree of accuracy.

This report provides insights into the following pointers:

• Analysis of key drivers (high incidence of dental diseases, product innovation and advanced formulations), restraints (side effects from prolonged use, competition from alternative products), opportunities (rising trend of online purchasing and e-commerce, growing awareness about oral hygiene), and challenges (limited penetration in rural areas, high price points limit broader consumer adoption).
• Market Penetration: This report provides detailed information on the product portfolios offered by major players in the global oral rinses market. It covers various segments, including product types, indications, distribution channels, and regions.
• Product Enhancement/Innovation: Comprehensive details about new product launches and anticipated trends in the global oral rinses market.
• Market Development: Thorough knowledge and analysis of the profitable rising markets by product type, indication, distribution channel, and region.
• Market Diversification: Comprehensive information about newly launched products and services, expanding markets, current advancements, and investments in the global oral rinses market.
• Competitive Assessment: Thorough evaluation of the market shares, growth plans, offerings of products and services, and capacities of the major competitors in the global oral rinses market.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
• 1.3 STUDY SCOPE
  • 1.3.1 ORAL RINSES MARKET SEGMENTATION & REGIONAL SCOPE
  • 1.3.2 INCLUSIONS & EXCLUSIONS
  • 1.3.3 YEARS CONSIDERED
  • 1.3.4 CURRENCY CONSIDERED
• 1.4 STAKEHOLDERS

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
    • 2.1.1.1 Key secondary sources
    • 2.1.1.2 Key data from secondary sources
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Objectives of primary research
    • 2.1.2.2 Key data from primary sources
    • 2.1.2.3 Key industry insights
• 2.2 MARKET SIZE ESTIMATION
  • 2.2.1 REVENUE SHARE ANALYSIS
  • 2.2.2 BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS)
  • 2.2.3 COMPANY PRESENTATIONS & PRIMARY INTERVIEWS
  • 2.2.4 TOP-DOWN APPROACH
• 2.3 DATA TRIANGULATION
• 2.4 MARKET SHARE ESTIMATION
• 2.5 STUDY ASSUMPTIONS
• 2.6 RESEARCH LIMITATIONS
  • 2.6.1 SCOPE-RELATED LIMITATIONS
  • 2.6.2 METHODOLOGY-RELATED LIMITATIONS
• 2.7 RISK ANALYSIS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ORAL RINSES MARKET OVERVIEW
• 4.2 ASIA PACIFIC: ORAL RINSES MARKET, BY PRODUCT TYPE AND COUNTRY
• 4.3 ORAL RINSES MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
• 4.4 ORAL RINSES MARKET: REGIONAL MIX
• 4.5 ORAL RINSES MARKET: DEVELOPED VS. EMERGING MARKETS, 2025 VS. 2030

5 MARKET OVERVIEW

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 High incidence of chronic dental diseases
    • 5.2.1.2 Increasing household purchasing power of middle-class population in emerging economies
    • 5.2.1.3 Rising focus on creating public awareness and targeted educational campaigns
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 High cost of therapeutic and specialty formula-based oral rinses
    • 5.2.2.2 Side effects from prolonged use of therapeutic and alcohol-based mouthwashes
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Rising trends of online purchasing and e-commerce
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Rising number of product recalls
    • 5.2.4.2 Limited penetration in rural and semi-urban areas in emerging economies
• 5.3 INDUSTRY TRENDS
  • 5.3.1 STRATEGIC DEMERGER OF CONSUMER HEALTHCARE DIVISIONS BY LEADING PHARMACEUTICAL COMPANIES
  • 5.3.2 RISE OF NATURAL AND HERBAL ORAL RINSES AMID CLEAN-LABEL CONSUMER SHIFT
• 5.4 TECHNOLOGY ANALYSIS
  • 5.4.1 KEY TECHNOLOGIES
    • 5.4.1.1 Flouride
    • 5.4.1.2 Anti-microbial agents
  • 5.4.2 COMPLEMENTARY TECHNOLOGIES
    • 5.4.2.1 Essential oils
  • 5.4.3 ADJACENT TECHNOLOGIES
    • 5.4.3.1 Electric dental flossers
• 5.5 PRICING ANALYSIS
  • 5.5.1 AVERAGE SELLING PRICE TREND OF ORAL RINSES, BY KEY PLAYER, 2022-2024
  • 5.5.2 AVERAGE SELLING PRICE TREND OF ORAL RINSES, BY REGION, 2022-2024
• 5.6 ECOSYSTEM ANALYSIS
  • 5.6.1 ROLE IN ECOSYSTEM
• 5.7 REIMBURSEMENT SCENARIO ANALYSIS
• 5.8 VALUE CHAIN ANALYSIS
• 5.9 PORTER'S FIVE FORCES ANALYSIS
  • 5.9.1 INTENSITY OF COMPETITIVE RIVALRY
  • 5.9.2 BARGAINING POWER OF SUPPLIERS
  • 5.9.3 BARGAINING POWER OF BUYERS
  • 5.9.4 THREAT OF SUBSTITUTES
  • 5.9.5 THREAT OF NEW ENTRANTS
• 5.10 KEY STAKEHOLDERS & BUYING CRITERIA
  • 5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.10.2 KEY BUYING CRITERIA
• 5.11 SUPPLY CHAIN ANALYSIS
• 5.12 TRADE ANALYSIS
  • 5.12.1 IMPORT DATA FOR HS CODE 330690, 2020-2024
  • 5.12.2 EXPORT DATA FOR HS CODE 330690, 2020-2024
• 5.13 REGULATORY ANALYSIS
  • 5.13.1 REGULATORY FRAMEWORK
    • 5.13.1.1 North America
      • 5.13.1.1.1 US
    • 5.13.1.2 European Union
    • 5.13.1.3 Asia Pacific
      • 5.13.1.3.1 China
  • 5.13.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
• 5.14 PATENT ANALYSIS
  • 5.14.1 PATENT PUBLICATION TRENDS FOR ORAL RINSES MARKET
  • 5.14.2 JURISDICTION ANALYSIS: TOP APPLICANTS FOR PATENTS IN ORAL RINSES MARKET
  • 5.14.3 LIST OF MAJOR PATENTS
• 5.15 KEY CONFERENCES & EVENTS, 2025-2026
• 5.16 ADJACENT MARKET ANALYSIS
• 5.17 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
• 5.18 UNMET NEEDS/END-USER EXPECTATIONS
  • 5.18.1 UNMET NEEDS
  • 5.18.2 END-USER EXPECTATIONS
• 5.19 IMPACT OF AI/GEN AI ON ORAL RINSES MARKET
• 5.20 CASE STUDY ANALYSIS
  • 5.20.1 CAPHOSOL ORAL RINSE TO EFFECTIVELY MANAGE CHEMOTHERAPY-INDUCED ORAL MUCOSITIS
  • 5.20.2 ANTISPECTIC MOUTHWASHES TO PREVENT VENTILATOR-ASSOCIATED PNEUMONIA (VAP) AMONG MECHANICALLY VENTILATED PATIENTS
  • 5.20.3 HERBAL MOUTHRINSE TO BE EFFECIVE FOR CHLORHEXIDINE WITHOUT ADVERSE EFFECTS
• 5.21 INVESTMENT & FUNDING SCENARIO
• 5.22 IMPACT OF 2025 US TARIFF ON ORAL RINSES MARKET
  • 5.22.1 INTRODUCTION
  • 5.22.2 KEY TARIFF RATES
  • 5.22.3 KEY TARIFF RATES
  • 5.22.4 PRICE IMPACT ANALYSIS
  • 5.22.5 IMPACT ON COUNTRY/REGION
    • 5.22.5.1 North America
      • 5.22.5.1.1 US
    • 5.22.5.2 Europe
    • 5.22.5.3 Asia Pacific
  • 5.22.6 IMPACT ON END-USE INDUSTRIES

6 ORAL RINSES MARKET, BY PRODUCT TYPE

• 6.1 INTRODUCTION
• 6.2 THERAPEUTIC RINSES
  • 6.2.1 INCREASING PREVALENCE OF ORAL DISEASES TO BOOST ADOPTION OF THERAPEUTIC RINSES
• 6.3 COSMETIC RINSES
  • 6.3.1 RISE IN AESTHETIC CONSCIOUSNESS TO PROMOTE ADOPTION OF COSMETIC RINSES
• 6.4 OTHER RINSES

7 ORAL RINSES MARKET, BY INDICATION

• 7.1 INTRODUCTION
• 7.2 GENERAL ORAL HEALTH
  • 7.2.1 GENERAL USE MOUTHWASHES TO REDUCE PLAQUE, FRESHEN BREATH, SUPPORT GUM HEALTH, AND ENHANCE ORAL CLEANLINESS
• 7.3 GINGIVITIS & PERIODONTAL DISEASES
  • 7.3.1 WIDESPREAD PREVALENCE OF GUM-RELATED CONDITIONS AND HIGH DEMAND FOR NON-INVASIVE TREATMENTS TO DRIVE MARKET
• 7.4 HALITOSIS
  • 7.4.1 RISING AESTHETIC CONSCIOUSNESS TO FUEL ADOPTION OF ORAL RINSES FOR BAD BREATH
• 7.5 DRY MOUTH
  • 7.5.1 RISING GERIATRIC POPULATION WITH CHRONIC DISEASES TO PROPEL SEGMENT GROWTH
• 7.6 OTHER INDICATIONS

8 ORAL RINSES MARKET, BY DISTRIBUTION CHANNEL

• 8.1 INTRODUCTION
• 8.2 CONSUMER STORES
  • 8.2.1 BROAD ACCESSIBILITY, IN-STORE MARKETING, AND SEASONAL PROMOTIONS TO INCREASE SALES IN CONSUMER STORE
• 8.3 RETAIL PHARMACIES & DENTAL DISPENSARIES
  • 8.3.1 STRONG CLINICAL ENDORSEMENT AND INCREASED CONSUMER TRUST TO FUEL SALES OF ORAL RINSES
• 8.4 ONLINE DISTRIBUTION
  • 8.4.1 RISE IN INTERNET USE, EVOLVED DIGITAL SHOPPING HABITS, AND CONVENIENCE OF DIRECT-TO-DOOR DELIVERY TO DRIVE MARKET

9 ORAL RINSES MARKET, BY REGION

• 9.1 INTRODUCTION
• 9.2 NORTH AMERICA
  • 9.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
  • 9.2.2 US
    • 9.2.2.1 US to dominate North American oral rinses market during forecast period
  • 9.2.3 CANADA
    • 9.2.3.1 Better network of dental professionals and robust healthcare infrastructure to propel market growth
• 9.3 EUROPE
  • 9.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
  • 9.3.2 GERMANY
    • 9.3.2.1 High prevalence of edentulism and willingness to invest in advanced personal care products to augment market growth
  • 9.3.3 UK
    • 9.3.3.1 Rising geriatric population and increasing demand for oral hygiene products to encourage market growth
  • 9.3.4 FRANCE
    • 9.3.4.1 Persistent burden of dental diseases and favorable government initiatives to spur market growth
  • 9.3.5 ITALY
    • 9.3.5.1 Aging demographic and prevalence of chronic dental diseases to aid market growth
  • 9.3.6 SPAIN
    • 9.3.6.1 Strong dental care infrastructure and high focus on quality healthcare to support market growth
  • 9.3.7 SWITZERLAND
    • 9.3.7.1 Focus on high standard of living to drive popularity of advanced oral hygiene products
  • 9.3.8 POLAND
    • 9.3.8.1 Strong public healthcare system and wider access to high-quality dental care products to propel market growth
  • 9.3.9 REST OF EUROPE
• 9.4 ASIA PACIFIC
  • 9.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
  • 9.4.2 CHINA
    • 9.4.2.1 Focus on oral hygiene and high burden of age-related dental conditions to fuel demand for preventive oral care products
  • 9.4.3 JAPAN
    • 9.4.3.1 Strong dental health awareness and presence of key players to augment market growth
  • 9.4.4 INDIA
    • 9.4.4.1 Increasing awareness about dental health and growing consumer purchasing power to support market growth
  • 9.4.5 AUSTRALIA
    • 9.4.5.1 Favorable government initiatives and high incidence of dental diseases to accelerate market growth
  • 9.4.6 SOUTH KOREA
    • 9.4.6.1 Rising disposable income and increasing demand for advanced dental care solutions to favor market growth
  • 9.4.7 REST OF ASIA PACIFIC
• 9.5 LATIN AMERICA
  • 9.5.1 MACROECONOMIC OUTLOOK FOR LATIN AMERICA
  • 9.5.2 BRAZIL
    • 9.5.2.1 High rate of urbanization to sustain demand for quality oral care products
  • 9.5.3 MEXICO
    • 9.5.3.1 Easy access to modern dental clinics, pharmacies, and e-commerce platforms to aid market growth
  • 9.5.4 REST OF LATIN AMERICA
• 9.6 MIDDLE EAST & AFRICA
  • 9.6.1 EASY AVAILABILITY OF ORAL CARE PRODUCTS THROUGH URBAN CONVENIENCE STORES AND E-COMMERCE TO DRIVE MARKET
  • 9.6.2 MACROECONOMIC OUTLOOK FOR MIDDLE EAST & AFRICA
• 9.7 GCC COUNTRIES
  • 9.7.1 INCREASING DEMAND FOR ADAVNCED DENTAL CARE SERVICES TO AUGMENT MARKET GROWTH
  • 9.7.2 MACROECONOMIC OUTLOOK FOR GCC COUNTRIES

10 COMPETITIVE LANDSCAPE

• 10.1 INTRODUCTION
• 10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
  • 10.2.1 OVERVIEW OF MAJOR STRATEGIES ADOPTED BY KEY PLAYERS IN ORAL RINSES MARKET
• 10.3 REVENUE ANALYSIS, 2020-2024
• 10.4 MARKET SHARE ANALYSIS, 2024
• 10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 10.5.1 STARS
  • 10.5.2 EMERGING LEADERS
  • 10.5.3 PERVASIVE PLAYERS
  • 10.5.4 PARTICIPANTS
  • 10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
    • 10.5.5.1 Company footprint
    • 10.5.5.2 Region footprint
    • 10.5.5.3 Product type footprint
    • 10.5.5.4 Indication footprint
• 10.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
  • 10.6.1 PROGRESSIVE COMPANIES
  • 10.6.2 RESPONSIVE COMPANIES
  • 10.6.3 DYNAMIC COMPANIES
  • 10.6.4 STARTING BLOCKS
  • 10.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    • 10.6.5.1 Detailed list of key startups/SMEs
    • 10.6.5.2 Competitive benchmarking of key startups/SMEs
• 10.7 COMPANY VALUATION & FINANCIAL METRICS
  • 10.7.1 FINANCIAL METRICS
  • 10.7.2 COMPANY VALUATION
• 10.8 BRAND/PRODUCT COMPARISON
• 10.9 R&D EXPENDITURE OF KEY PLAYERS
• 10.10 COMPETITIVE SCENARIO
  • 10.10.1 PRODUCT LAUNCHES
  • 10.10.2 DEALS
  • 10.10.3 EXPANSIONS
  • 10.10.4 OTHER DEVELOPMENTS

11 COMPANY PROFILES

• 11.1 KEY PLAYERS
  • 11.1.1 KENVUE
    • 11.1.1.1 Business overview
    • 11.1.1.2 Products offered
    • 11.1.1.3 Recent developments
      • 11.1.1.3.1 Product launches
      • 11.1.1.3.2 Deals
      • 11.1.1.3.3 Expansions
    • 11.1.1.4 MnM view
      • 11.1.1.4.1 Right to win
      • 11.1.1.4.2 Strategic choices
      • 11.1.1.4.3 Weaknesses & competitive threats
  • 11.1.2 COLGATE-PALMOLIVE COMPANY
    • 11.1.2.1 Business overview
    • 11.1.2.2 Products offered
    • 11.1.2.3 Recent developments
      • 11.1.2.3.1 Product launches
      • 11.1.2.3.2 Deals
      • 11.1.2.3.3 Other developments
    • 11.1.2.4 MnM view
      • 11.1.2.4.1 Right to win
      • 11.1.2.4.2 Strategic choices
      • 11.1.2.4.3 Weaknesses & competitive threats
  • 11.1.3 PROCTER & GAMBLE
    • 11.1.3.1 Business overview
    • 11.1.3.2 Products offered
    • 11.1.3.3 Recent developments
      • 11.1.3.3.1 Product launches
      • 11.1.3.3.2 Deals
    • 11.1.3.4 MnM view
      • 11.1.3.4.1 Right to win
      • 11.1.3.4.2 Strategic choices
      • 11.1.3.4.3 Weaknesses & competitive threats
  • 11.1.4 HALEON GROUP OF COMPANIES
    • 11.1.4.1 Business overview
    • 11.1.4.2 Products offered
    • 11.1.4.3 Recent developments
      • 11.1.4.3.1 Product launches
      • 11.1.4.3.2 Deals
      • 11.1.4.3.3 Expansions
    • 11.1.4.4 MnM view
      • 11.1.4.4.1 Right to win
      • 11.1.4.4.2 Strategic choices
      • 11.1.4.4.3 Weaknesses & competitive threats
  • 11.1.5 UNILEVER
    • 11.1.5.1 Business overview
    • 11.1.5.2 Products offered
    • 11.1.5.3 Recent developments
      • 11.1.5.3.1 Deals
    • 11.1.5.4 MnM view
      • 11.1.5.4.1 Right to win
      • 11.1.5.4.2 Strategic choices
      • 11.1.5.4.3 Weaknesses & competitive threats
  • 11.1.6 CHURCH & DWIGHT CO., INC.
    • 11.1.6.1 Business overview
    • 11.1.6.2 Products offered
    • 11.1.6.3 Recent developments
      • 11.1.6.3.1 Product launches
      • 11.1.6.3.2 Deals
  • 11.1.7 LION CORPORATION
    • 11.1.7.1 Business overview
    • 11.1.7.2 Products offered
    • 11.1.7.3 Recent developments
      • 11.1.7.3.1 Product launches
      • 11.1.7.3.2 Deals
      • 11.1.7.3.3 Expansions
  • 11.1.8 AMWAY CORP.
    • 11.1.8.1 Business overview
    • 11.1.8.2 Products offered
  • 11.1.9 SUNSTAR SUISSE S.A.
    • 11.1.9.1 Business overview
    • 11.1.9.2 Products offered
    • 11.1.9.3 Recent developments
      • 11.1.9.3.1 Product launches
  • 11.1.10 PERRIGO COMPANY PLC
    • 11.1.10.1 Business overview
    • 11.1.10.2 Products offered
    • 11.1.10.3 Recent developments
      • 11.1.10.3.1 Deals
  • 11.1.11 DABUR
    • 11.1.11.1 Business overview
    • 11.1.11.2 Products offered
    • 11.1.11.3 Recent developments
      • 11.1.11.3.1 Deals
  • 11.1.12 HIMALAYA WELLNESS COMPANY
    • 11.1.12.1 Business overview
    • 11.1.12.2 Products offered
  • 11.1.13 KAO CORPORATION
    • 11.1.13.1 Business overview
    • 11.1.13.2 Products offered
  • 11.1.14 OPELLA HEALTHCARE GROUP SAS
    • 11.1.14.1 Business overview
    • 11.1.14.2 Products offered
    • 11.1.14.3 Recent developments
      • 11.1.14.3.1 Deals
  • 11.1.15 SMARTMOUTH ORAL HEALTH LABORATORIES
    • 11.1.15.1 Business overview
    • 11.1.15.2 Products offered
    • 11.1.15.3 Recent developments
      • 11.1.15.3.1 Product launches
• 11.2 OTHER PLAYERS
  • 11.2.1 DENTAID
  • 11.2.2 CLOSYS
  • 11.2.3 SCANDERRA GMBH
  • 11.2.4 PEARLIE WHITE
  • 11.2.5 WILD
  • 11.2.6 BOKA
  • 11.2.7 PERFORA
  • 11.2.8 SALT ORAL CARE
  • 11.2.9 ORABIO
  • 11.2.10 LUMINEUX

12 APPENDIX

• 12.1 DISCUSSION GUIDE
• 12.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 12.3 CUSTOMIZATION OPTIONS
• 12.4 RELATED REPORTS
• 12.5 AUTHOR DETAILS