POU(Point-of-use) 수처리 시스템 시장 : 기기별, 기술별, 용도별, 판매 채널별, 지역별 - 세계 예측(-2031년)

The point-of-use water treatment systems market is expected to reach USD 16.38 billion by 2031 from USD 12.13 billion in 2026, at a CAGR of 6.2% during the forecast period.

The global point-of-use water treatment systems market is growing due to rising concerns about drinking water quality, increased awareness of waterborne diseases, and a growing need for safe, convenient, and affordable water purification solutions. Point-of-Use systems are used in residential and non-residential applications to remove contaminants such as microorganisms, dissolved salts, heavy metals, chlorine, and sediments. Rapid urbanization, aging water infrastructure, and increasing industrial pollution are driving the adoption of advanced purification technologies, especially reverse osmosis, ultraviolet & ultrafiltration systems. Moreover, increasing disposable income, growing residential construction, and increasing preference towards sustainable options to bottled water are supporting the market growth. Ongoing technological developments such as smart monitoring features, energy-efficient designs & enhanced filtration performance globally are also driving the demand for point-of-use water treatment systems.

"Whole house water treatment is projected to be the fastest-growing device in the point-of-use water treatment systems market during the forecast period."

Whole-house water treatment systems are anticipated to register the highest growth rate during the forecast period growing consumer demand for complete water purification solutions that provide clean and safe water for the whole household. These systems are increasingly used to address concerns regarding hard water, chlorine, sediments, heavy metals & other contaminants that can affect the quality of drinking water and also household appliances and plumbing infrastructure. The rising urbanization, awareness of waterborne diseases & aging municipal water infrastructure are also increasing the demand for whole-house treatment solutions. Moreover, the rise in disposable income, residential construction growth & the increasing focus on water quality and wellness at home are driving homeowners to invest in centralized water treatment systems. This is expected to further drive market growth over the forecast period due to their ability to provide treated water to each outlet, reduce maintenance costs & extend the life of home appliances.

"Reverse osmosis systems are projected to be the fastest-growing technology in the point-of-use water treatment systems market during the forecast period."

Reverse Osmosis (RO) systems are expected to have the fastest growth rate in the forecast period. Consumer demand for advanced water purification technologies that can remove a broader range of contaminants, such as dissolved salts, heavy metals, microorganisms, chemicals, and emerging pollutants, is increasing. With the growing concern over declining quality of freshwater, rapid urbanization, industrial pollution, as well as aging water infrastructure, households are moving towards RO-based point-of-use systems for safe drinking water. Now, with high-efficiency membranes, low water wastage designs, and smart monitoring features, the performance of the systems and the user convenience are further enhanced with technological advancements. Additionally, the rising disposable income, awareness of waterborne diseases, and stringent water quality regulations are driving the adoption of RO systems in residential applications.

"Non-residential is projected to be the fastest-growing application in the point-of-use water treatment systems market during the forecast period."

Non-residential applications are projected to experience the highest growth rate during the forecast period, owing to the rising demand for high-quality drinking water in commercial, institutional, healthcare, hospitality, educational & industrial facilities. Industries are being driven towards advanced point of use water treatment systems, increasing awareness of water quality, strict health and safety regulations, and the need to provide safe water for employees, customers & visitors. Market growth is further supported by the expansion of offices, hotels, restaurants, hospitals, schools, and public facilities, particularly in developing economies. Furthermore, many organizations are opting for water purification systems on-site rather than bottled water in consideration of sustainability, to cut down on operating costs and reduce plastic use.

"Asia Pacific is projected to be the fastest-growing region in the point-of-use water treatment systems market during the forecast period."

Asia Pacific is anticipated to be the fastest-growing region in the point-of-use water treatment systems market during the forecast period. The growth of the Asia Pacific point-of-use water treatment systems market can be attributed to rapid urbanization, population growth, rising disposable incomes, and increasing concerns regarding water quality. Strong demand exists in countries such as China, India, Indonesia, Vietnam, and the Philippines for safe drinking water due to industrialization, contamination of groundwater, and aging water infrastructure. Development of point-of-use water treatment systems in commercial and residential applications, increasing middle-class population, and rising awareness about waterborne diseases are driving the growth of the market. In addition, government initiatives to improve access to clean drinking water, rising construction activities, and the strong presence of regional manufacturers further propel the market. Moreover, ongoing product innovation and the adoption of smart and energy-efficient purification technologies are expected to boost the regional market growth.

By Company Type: Tier 1: 40%, Tier 2: 30%, and Tier 3: 30%

By Designation: Directors: 30%, Managers: 20%, and Others: 50%

By Region: North America: 20%, Europe: 10%, Asia Pacific: 40%, South America: 10%, and Middle East & Africa 20%

Notes: Others include sales, marketing, and product managers.

Tier 1: >USD 1 Billion; Tier 2: USD 500 million-1 Billion; and Tier 3: <USD 500 million

Companies Covered: Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith (US), Kent RO Systems Ltd. (India), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co., Ltd. (South Korea), and Havells India Limited (India) are covered in the report.

The study includes an in-depth competitive analysis of these key players in the point-of-use water treatment systems market, with their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the point-of-use water treatment systems market based on Device (Tabletop Pitchers, Whole House Water Treatment, Faucet-mounted Filters, Countertop Units, Under-the-sink Filters, Free-standing Water Purifiers, and Other devices), Grade (Reverse Osmosis Systems, Ultrafiltration Systems, Distillation, Disinfection, Activated Carbon, Ion Exchange, and Other Technologies), Sales Channel (Direct Sales and Distributor (Third-party Sales)), and Application (Residential and Non-residential). The report's scope covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the point-of-use water treatment systems market. A detailed analysis of the key industry players has been done to provide insights into their business overview, products offered, and key strategies, such as mergers, acquisitions, product launches, and expansions, associated with the point-of-use water treatment systems market. This report covers a competitive analysis of upcoming startups in the point-of-use water treatment systems market ecosystem.

Reasons to Buy the Report

The report will offer the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall point-of-use water treatment systems market and the subsegments. This report will help stakeholders understand the competitive landscape, gain more insights into positioning their businesses better, and plan suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following points:

• Analysis of key drivers (Rising water pollution and untreated wastewater, Rapid population growth, Greater awareness about benefits of water treatment, and Technological innovations), restraints (High installation, equipment, and operation costs, High bottled water consumption and alternative water sources in urban areas, and Water quality in different regions), opportunities (Expanding middle-class population and Government and NGO support), and challenges (Aging infrastructure and Limited rural reach and maintenance barriers).
• Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and product & service launches in the point-of-use water treatment systems market.
• Market Development: Comprehensive information about profitable markets - the report analyzes the point-of-use water treatment systems market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the point-of-use water treatment systems market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith (US), Kent RO Systems Ltd. (India), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co., Ltd. (South Korea), and Havells India Limited (India), among others.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
• 1.3 STUDY SCOPE
  • 1.3.1 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SEGMENTATION AND REGIONAL SCOPE
  • 1.3.2 INCLUSIONS AND EXCLUSIONS
  • 1.3.3 YEARS CONSIDERED
  • 1.3.4 CURRENCY CONSIDERED
  • 1.3.5 UNITS CONSIDERED
• 1.4 STAKEHOLDERS
• 1.5 LIMITATIONS
• 1.6 SUMMARY OF CHANGES

2 EXECUTIVE SUMMARY

• 2.1 KEY INSIGHTS AND MARKET HIGHLIGHTS
• 2.2 KEY MARKET PARTICIPANTS: SHARE INSIGHTS AND STRATEGIC DEVELOPMENTS
• 2.3 DISRUPTIVE TRENDS SHAPING THE MARKET
• 2.4 HIGH-GROWTH SEGMENTS & EMERGING FRONTIERS
• 2.5 SNAPSHOT: GLOBAL MARKET SIZE, GROWTH RATE, AND FORECAST

3 PREMIUM INSIGHTS

• 3.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
• 3.2 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION AND COUNTRY
• 3.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE
• 3.4 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY
• 3.5 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY SALES CHANNEL
• 3.6 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION
• 3.7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY COUNTRY

4 MARKET OVERVIEW

• 4.1 INTRODUCTION
• 4.2 MARKET DYNAMICS
  • 4.2.1 DRIVERS
    • 4.2.1.1 Rising water pollution and untreated wastewater
    • 4.2.1.2 Rapid population growth
    • 4.2.1.3 Greater awareness about benefits of water treatment
    • 4.2.1.4 Technological innovations
  • 4.2.2 RESTRAINTS
    • 4.2.2.1 High installation, equipment, and operation costs
    • 4.2.2.2 High bottled water consumption and alternative water sources in urban areas
    • 4.2.2.3 Water quality in different regions
  • 4.2.3 OPPORTUNITIES
    • 4.2.3.1 Expanding middle-class population
    • 4.2.3.2 Government and NGO support
  • 4.2.4 CHALLENGES
    • 4.2.4.1 Aging infrastructure
    • 4.2.4.2 Limited rural reach and maintenance barriers
• 4.3 UNMET NEEDS AND WHITE SPACES
  • 4.3.1 UNMET NEEDS IN THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
  • 4.3.2 WHITE SPACE OPPORTUNITIES
• 4.4 INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNTIES
  • 4.4.1 INTERCONNECTED MARKETS
  • 4.4.2 CROSS-SECTOR OPPORTUNITIES
    • 4.4.2.1 Residential - Smart Home & Consumer Electronics
    • 4.4.2.2 Healthcare - Foodservice & Hospitality
    • 4.4.2.3 Water Utilities - Digital Water Management
    • 4.4.2.4 Commercial Buildings - Green Building & Sustainable Infrastructure
• 4.5 STRATEGIC MOVES BY TIER-1/2/3 PLAYERS
  • 4.5.1 TIER 1 PLAYERS: GLOBAL LEADERS DRIVING PRODUCT INNOVATION AND STRATEGIC DEPLOYMENT
    • 4.5.1.1 PENTAIR: PARTNERSHIP WITH MINNEAPOLIS-ST. PAUL INTERNATIONAL AIRPORT TO EXPAND SUSTAINABLE DRINKING WATER ACCESS
    • 4.5.1.2 LG: EXPANSION OF WATER PURIFIER PORTFOLIO IN INDIA
  • 4.5.2 TIER 2 PLAYERS: REGIONAL LEADERS EXPANDING OMNICHANNEL DISTRIBUTION AND CUSTOMER REACH
    • 4.5.2.1 Eureka forbes: strengthening omnichannel sales and distribution network
  • 4.5.3 TIER 3 PLAYERS: EMERGING COMPANIES EXPANDING MARKET REACH AND SERVICE NETWORKS
    • 4.5.3.1 Grupo rotoplas: expansion of sales and service footprint across key markets

5 INDUSTRY TRENDS

• 5.1 PORTER'S FIVE FORCES ANALYSIS
  • 5.1.1 THREAT OF NEW ENTRANTS
  • 5.1.2 THREAT OF SUBSTITUTES
  • 5.1.3 BARGAINING POWER OF SUPPLIERS
  • 5.1.4 BARGAINING POWER OF BUYERS
  • 5.1.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.2 MACROECONOMIC ANALYSIS
  • 5.2.1 INTRODUCTION
  • 5.2.2 GDP TRENDS AND FORECASTS
• 5.3 VALUE CHAIN ANALYSIS
• 5.4 ECOSYSTEM ANALYSIS
  • 5.4.1 PRICING ANALYSIS
    • 5.4.1.1 Pricing analysis based on device
    • 5.4.1.2 Pricing analysis based on region
• 5.5 TRADE ANALYSIS
  • 5.5.1 EXPORT SCENARIO (HS CODE 842121)
  • 5.5.2 IMPORT SCENARIO (HS CODE 842121)
• 5.6 KEY CONFERENCES AND EVENTS, 2026-2027
• 5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
• 5.8 INVESTMENT AND FUNDING SCENARIO
• 5.9 CASE STUDY ANALYSIS
  • 5.9.1 EXPANDING SAFE DRINKING WATER ACCESS THROUGH AFFORDABLE INNOVATION
  • 5.9.2 SOLAR-POWERED POU WATER PURIFICATION IN LA MANCALONA, MEXICO
  • 5.9.3 TIME-TESTED HOUSEHOLD SOLUTION IMPROVING ACCESS TO SAFE DRINKING WATER IN RURAL BRAZIL
• 5.10 IMPACT OF 2025 US TARIFF: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
  • 5.10.1 INTRODUCTION
  • 5.10.2 KEY TARIFF RATES
  • 5.10.3 PRICE IMPACT ANALYSIS
  • 5.10.4 IMPACT ON COUNTRY/REGION
    • 5.10.4.1 US
    • 5.10.4.2 China
    • 5.10.4.3 Europe
  • 5.10.5 IMPACT ON END-USE INDUSTRIES

6 STRATEGIC DISRUPTION THROUGH TECHNOLOGY, PATENTS, DIGITAL, AND AI ADOPTIONS

• 6.1 KEY TECHNOLOGIES
  • 6.1.1 NANOTECHNOLOGY-BASED FILTRATION
  • 6.1.2 ELECTROCHEMICAL AND ELECTROCOAGULATION SYSTEMS
  • 6.1.3 IOT AND SMART WATER MONITORING SYSTEMS
• 6.2 COMPLEMENTARY TECHNOLOGIES
  • 6.2.1 UV-BASED WATER PURIFICATION TECHNOLOGIES
  • 6.2.2 BIO-BASED AND MICROBIAL WATER PURIFICATION TECHNOLOGIES
  • 6.2.3 CERAMIC WATER FILTRATION SYSTEMS
• 6.3 ADJACENT TECHNOLOGIES
  • 6.3.1 SOLAR WATER DISINFECTION (SODIS)
  • 6.3.2 ATMOSPHERIC WATER GENERATORS (AWGS)
• 6.4 TECHNOLOGY/PRODUCT ROADMAP
  • 6.4.1 SHORT-TERM (2025-2027) |FILTRATION EFFICIENCY, SMART CONNECTIVITY, AND SUSTAINABILITY
  • 6.4.2 MID-TERM (2027-2030) | ADVANCED MEMBRANES, AI-DRIVEN WATER MANAGEMENT, AND DECENTRALIZED TREATMENT
  • 6.4.3 LONG-TERM (2030-2035+) | AUTONOMOUS WATER PURIFICATION, CIRCULAR FILTRATION, AND NEXT-GENERATION MATERIALS
• 6.5 PATENT ANALYSIS
  • 6.5.1 INTRODUCTION
  • 6.5.2 METHODOLOGY
  • 6.5.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, PATENT ANALYSIS, 2016-2025
• 6.6 FUTURE APPLICATIONS
  • 6.6.1 SMART CONNECTED RESIDENTIAL WATER PURIFIERS
  • 6.6.2 PFAS & EMERGING CONTAMINANT REMOVAL SYSTEMS
  • 6.6.3 COMMERCIAL & INSTITUTIONAL DRINKING WATER SYSTEMS
  • 6.6.4 WATER-SCARCE & OFF-GRID APPLICATIONS
  • 6.6.5 SUSTAINABLE LOW-WASTE FILTRATION SYSTEMS
• 6.7 IMPACT OF AI/GEN AI ON POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
  • 6.7.1 TOP USE CASES AND MARKET POTENTIAL
  • 6.7.2 BEST PRACTICES IN POINT-OF-USE WATER TREATMENT SYSTEM PROCESSING
  • 6.7.3 CASE STUDIES OF AI IMPLEMENTATION IN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
    • 6.7.3.1 Interconnected adjacent ecosystem and impact on market players
  • 6.7.4 CLIENTS' READINESS TO ADOPT GENERATIVE AI IN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
• 6.8 SUCCESS STORIES AND REAL-WORLD APPLICATIONS
  • 6.8.1 HOSPITAL POINT-OF-USE FILTERS ELIMINATE LEGIONELLA AND FUSARIUM CONTAMINATION IN PATIENT WATER
  • 6.8.2 ELGA VALIDATES POINT-OF-USE MICROFILTRATION FOR RELIABLE LABORATORY WATER PURITY

7 SUSTAINABILITY AND REGULATORY LANDSCAPE

• 7.1 REGIONAL REGULATIONS AND COMPLIANCE
  • 7.1.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 7.1.2 INDUSTRY STANDARDS
• 7.2 SUSTAINABILITY INITIATIVES
  • 7.2.1 LOW-CARBON MANUFACTURING AND SUSTAINABLE MATERIALS ADOPTION
  • 7.2.2 ENERGY- AND WATER-EFFICIENT PRODUCT INNOVATION
  • 7.2.3 CIRCULAR ECONOMY AND FILTER RECYCLING PROGRAMS
  • 7.2.4 ESG COMPLIANCE AND SUSTAINABLE SUPPLY CHAINS
• 7.3 IMPACT OF REGULATORY POLICY ON SUSTAINABILITY INITIATIVES

8 CUSTOMER LANDSCAPE & BUYER BEHAVIOR

• 8.1 DECISION-MAKING PROCESS
• 8.2 BUYER STAKEHOLDERS AND BUYING EVALUATION CRITERIA
  • 8.2.1 KEY STAKEHOLDERS IN THE BUYING PROCESS
  • 8.2.2 BUYING CRITERIA
• 8.3 ADOPTION BARRIERS & INTERNAL CHALLENGES
• 8.4 UNMET NEEDS FROM VARIOUS APPLICATIONS
• 8.5 MARKET PROFITABILITY
  • 8.5.1 REVENUE POTENTIAL
  • 8.5.2 COST DYNAMICS
  • 8.5.3 MARGIN OPPORTUNITIES BY END-USE INDUSTRY

9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE

• 9.1 INTRODUCTION
• 9.2 TABLETOP PITCHERS
  • 9.2.1 COST-EFFECTIVENESS AND EASE OF USE TO DRIVE MARKET GROWTH
• 9.3 COUNTER-TOP UNITS
  • 9.3.1 DEMAND FOR CLEAN DRINKING WATER ALONG WITH RAPID URBANIZATION TO BOOST MARKET
• 9.4 UNDER-THE-SINK FILTERS
  • 9.4.1 SPACE OPTIMIZATION, MODERN KITCHEN DESIGN, AND ADVANCED FILTRATION TECHNOLOGY TO PROPEL MARKET
• 9.5 FAUCET-MOUNTED FILTERS
  • 9.5.1 EASE OF USE AND COST-EFFECTIVITY TO DRIVE DEMAND
• 9.6 FREE-STANDING WATER PURIFIERS
  • 9.6.1 RISING NEED FOR PURIFIED DRINKING WATER IN FACILITIES AND INSTITUTIONS TO FUEL MARKET
• 9.7 WHOLE HOUSE WATER TREATMENT
  • 9.7.1 HEALTH AND SAFETY CONCERNS OF MUNICIPAL WATER TO DRIVE MARKET
• 9.8 OTHER DEVICES

10 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY

• 10.1 INTRODUCTION
• 10.2 REVERSE OSMOSIS SYSTEMS
  • 10.2.1 RISING CONCERNS OVER CONTAMINATION AND DEMAND FOR CLEAN DRINKING WATER TO DRIVE MARKET DEMAND
• 10.3 ULTRAFILTRATION SYSTEMS
  • 10.3.1 COST-EFFECTIVENESS TO DRIVE GROWTH
• 10.4 DISTILLATION
  • 10.4.1 RISING WATER PURITY STANDARDS AND TECHNOLOGICAL BREAKTHROUGHS TO ENHANCE MARKET GROWTH
• 10.5 DISINFECTION
  • 10.5.1 ADVANCING TECHNOLOGIES AND AVAILABILITY OF DIFFERENT TECHNOLOGIES TO ENHANCE MARKET GROWTH
  • 10.5.2 CHLORINATION
  • 10.5.3 OZONATION
  • 10.5.4 UV RADIATION
• 10.6 ACTIVATED CARBON
  • 10.6.1 ENHANCED WATER PURITY THROUGH ADSORPTIVE FILTRATION AND MEDIA INNOVATION TO BOOST MARKET
• 10.7 ION EXCHANGE
  • 10.7.1 TARGETED REMOVAL OF HARDNESS FROM WATER TO DRIVE MARKET
• 10.8 OTHER TECHNOLOGIES

11 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION

• 11.1 INTRODUCTION
• 11.2 RESIDENTIAL
  • 11.2.1 RISING NEED FOR POTABLE WATER FOR DOMESTIC CONSUMPTION TO DRIVE MARKET
• 11.3 NON-RESIDENTIAL
  • 11.3.1 DEMAND FOR SAFE DRINKING WATER FOR COMMERCIAL, INDUSTRIAL, HEALTHCARE, AND EDUCATIONAL INSTITUTIONS TO BOOST MARKET

12 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY SALES CHANNEL

• 12.1 INTRODUCTION
• 12.2 DIRECT SALES
  • 12.2.1 PERSONALIZED PRODUCT EDUCATION AND DEMONSTRATIONS TO DRIVE MARKET
• 12.3 DISTRIBUTOR (THIRD-PARTY SALES)
  • 12.3.1 GROWING DEMAND FOR LOCALIZED, RAPID-RESPONSE SERVICES TO BOOST MARKET

13 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY REGION

• 13.1 INTRODUCTION
• 13.2 ASIA PACIFIC
  • 13.2.1 CHINA
    • 13.2.1.1 Public health policy reforms under Healthy China 2030 to drive market
  • 13.2.2 INDIA
    • 13.2.2.1 E-commerce expansion to boost market
  • 13.2.3 JAPAN
    • 13.2.3.1 Aging population to create growth opportunities
  • 13.2.4 SOUTH KOREA
    • 13.2.4.1 Wellness-driven lifestyle to boost market
  • 13.2.5 AUSTRALIA
    • 13.2.5.1 Water quality challenges to propel market
  • 13.2.6 REST OF ASIA PACIFIC
• 13.3 NORTH AMERICA
  • 13.3.1 US
    • 13.3.1.1 Rising residential sales and NFSI standards for water purifying systems to drive demand
  • 13.3.2 CANADA
    • 13.3.2.1 Increase in residential and non-residential investments to drive demand
• 13.4 LATIN AMERICA
  • 13.4.1 MEXICO
    • 13.4.1.1 Government regulations for clean water to drive market
  • 13.4.2 BRAZIL
    • 13.4.2.1 Water for all and other programs to fuel market
  • 13.4.3 ARGENTINA
    • 13.4.3.1 Growing public expenditure on residential and commercial constructions to boost market
  • 13.4.4 COLOMBIA
    • 13.4.4.1 Microbiological contamination and inadequate chlorination to drive market
  • 13.4.5 CHILE
    • 13.4.5.1 Urbanization, population growth, and large mining sector to drive demand
  • 13.4.6 PERU
    • 13.4.6.1 Widespread and chronic arsenic contamination in water to support market growth
  • 13.4.7 REST OF LATIN AMERICA
• 13.5 MIDDLE EAST & AFRICA
  • 13.5.1 GCC COUNTRIES
    • 13.5.1.1 Saudi Arabia
      • 13.5.1.1.1 Vision 2030 to boost demand
    • 13.5.1.2 UAE
      • 13.5.1.2.1 Rapid urban expansion to propel market
    • 13.5.1.3 Rest of GCC countries
  • 13.5.2 SOUTH AFRICA
    • 13.5.2.1 Water quality challenges to fuel market
  • 13.5.3 REST OF MIDDLE EAST & AFRICA
  • 13.5.4 EUROPE
  • 13.5.5 GERMANY
    • 13.5.5.1 Stringent drinking water regulations and climate-resilient water investments to drive demand
  • 13.5.6 FRANCE
    • 13.5.6.1 Concerns of quality due to groundwater contamination by PFAS to create demand
  • 13.5.7 ITALY
    • 13.5.7.1 Growing concerns over tap water quality and strict PFAS regulations to drive demand
  • 13.5.8 UK
    • 13.5.8.1 Stricter regulations and aging infrastructure to propel demand
  • 13.5.9 SPAIN
    • 13.5.9.1 New residential construction and contamination in certain areas to drive market
  • 13.5.10 REST OF EUROPE

14 COMPETITIVE LANDSCAPE

• 14.1 OVERVIEW
• 14.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
• 14.3 REVENUE ANALYSIS
• 14.4 MARKET SHARE ANALYSIS
• 14.5 COMPANY VALUATION AND FINANCIAL METRICS
  • 14.5.1 COMPANY VALUATION
• 14.6 FINANCIAL METRICS
• 14.7 BRAND/PRODUCT COMPARISON
• 14.8 COMPANY EVALUATION MATRIX
  • 14.8.1 STARS
  • 14.8.2 EMERGING LEADERS
  • 14.8.3 PERVASIVE PLAYERS
  • 14.8.4 PARTICIPANTS
  • 14.8.5 COMPANY FOOTPRINT: KEY PLAYERS, 2025
    • 14.8.5.1 Company footprint
    • 14.8.5.2 Region footprint
    • 14.8.5.3 Device footprint
    • 14.8.5.4 Technology footprint
    • 14.8.5.5 Application footprint
    • 14.8.5.6 Sales channel footprint
• 14.9 COMPANY EVALUATION MATRIX: STARTUPS/SMES
  • 14.9.1 PROGRESSIVE COMPANIES
  • 14.9.2 RESPONSIVE COMPANIES
  • 14.9.3 DYNAMIC COMPANIES
  • 14.9.4 STARTING BLOCKS
  • 14.9.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2025
    • 14.9.5.1 Detailed list of key startups/SMEs
  • 14.9.6 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
• 14.10 COMPETITIVE SCENARIO
  • 14.10.1 PRODUCT LAUNCHES
  • 14.10.2 DEALS
  • 14.10.3 EXPANSIONS

15 COMPANY PROFILES

• 15.1 KEY PLAYERS
  • 15.1.1 PENTAIR
    • 15.1.1.1 Business overview
    • 15.1.1.2 Products/Solutions/Services offered
    • 15.1.1.3 Recent developments
      • 15.1.1.3.1 Product launches
      • 15.1.1.3.2 Deals
    • 15.1.1.4 MnM view
      • 15.1.1.4.1 Right to win
      • 15.1.1.4.2 Strategic choices
      • 15.1.1.4.3 Weaknesses and competitive threats
  • 15.1.2 EUREKA FORBES
    • 15.1.2.1 Business overview
    • 15.1.2.2 Products/Solutions/Services offered
    • 15.1.2.3 MnM view
      • 15.1.2.3.1 Right to win
      • 15.1.2.3.2 Strategic choices
      • 15.1.2.3.3 Weaknesses and competitive threats
  • 15.1.3 PANASONIC HOLDINGS CORPORATION
    • 15.1.3.1 Business overview
    • 15.1.3.2 Products/Solutions/Services offered
    • 15.1.3.3 Recent developments
      • 15.1.3.3.1 Product launches
      • 15.1.3.3.2 Deals
    • 15.1.3.4 Expansions
    • 15.1.3.5 MnM view
      • 15.1.3.5.1 Right to win
      • 15.1.3.5.2 Strategic choices
      • 15.1.3.5.3 Weaknesses and competitive threats
  • 15.1.4 LG ELECTRONICS
    • 15.1.4.1 Business overview
    • 15.1.4.2 Products/Solutions/Services offered
    • 15.1.4.3 Recent developments
      • 15.1.4.3.1 Product launches
    • 15.1.4.4 Expansions
    • 15.1.4.5 MnM view
      • 15.1.4.5.1 Right to win
      • 15.1.4.5.2 Strategic choices
      • 15.1.4.5.3 Weaknesses and competitive threats
  • 15.1.5 A. O. SMITH
    • 15.1.5.1 Business overview
    • 15.1.5.2 Products/Solutions/Services offered
    • 15.1.5.3 Recent developments
      • 15.1.5.3.1 Deals
    • 15.1.5.4 MnM view
      • 15.1.5.4.1 Right to win
      • 15.1.5.4.2 Strategic choices
      • 15.1.5.4.3 Weaknesses and competitive threats
  • 15.1.6 TORAY INDUSTRIES, INC.
    • 15.1.6.1 Business overview
    • 15.1.6.2 Products/Solutions/Services offered
    • 15.1.6.3 Recent developments
      • 15.1.6.3.1 Product launches
    • 15.1.6.4 Expansions
    • 15.1.6.5 MnM view
  • 15.1.7 WHIRLPOOL CORPORATION
    • 15.1.7.1 Business overview
    • 15.1.7.2 Products/Solutions/Services offered
    • 15.1.7.3 Recent developments
      • 15.1.7.3.1 Deals
    • 15.1.7.4 MnM view
  • 15.1.8 COWAY CO., LTD.
    • 15.1.8.1 Business overview
    • 15.1.8.2 Products/Solutions/Services offered
    • 15.1.8.3 MnM view
  • 15.1.9 HAVELLS INDIA LIMITED
    • 15.1.9.1 Business overview
    • 15.1.9.2 Products/Solutions/Services offered
    • 15.1.9.3 MnM view
  • 15.1.10 KENT RO SYSTEMS LTD.
    • 15.1.10.1 Business overview
    • 15.1.10.2 Products/Solutions/Services offered
    • 15.1.10.3 Recent developments
      • 15.1.10.3.1 Deals
    • 15.1.10.4 MnM view
• 15.2 OTHER PLAYERS
  • 15.2.1 GRUPO ROTOPLAS, S.A.B. DE C.V.
  • 15.2.2 WATER TECHNOLOGIES DE MEXICO, S.A. DE C.V.
  • 15.2.3 ALXEDO
  • 15.2.4 AB ELECTROLUX
  • 15.2.5 AQUAPHOR INTERNATIONAL OU
  • 15.2.6 BWT HOLDING GMBH
  • 15.2.7 ENAGIC INTERNATIONAL
  • 15.2.8 3M
  • 15.2.9 DRINKPRIME
  • 15.2.10 BEPURE
  • 15.2.11 CYCLOPURE
  • 15.2.12 OPTYSUN
  • 15.2.13 PEORE
  • 15.2.14 CERAMICA STEFANI S.A.
  • 15.2.15 PURE AQUA, INC.

16 RESEARCH METHODOLOGY

• 16.1 RESEARCH DATA
  • 16.1.1 SECONDARY DATA
  • 16.1.2 PRIMARY DATA
• 16.2 MARKET SIZE ESTIMATION
• 16.3 BASE NUMBER CALCULATION
  • 16.3.1 DEMAND-SIDE APPROACH
  • 16.3.2 SUPPLY-SIDE APPROACH
• 16.4 MARKET FORECAST APPROACH
• 16.5 DATA TRIANGULATION

17 APPENDIX

• 17.1 DISCUSSION GUIDE
• 17.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 17.3 CUSTOMIZATION OPTIONS
• 17.4 RELATED REPORTS
• 17.5 AUTHOR DETAILS