Global Information
회사소개 | 문의 | 위시리스트

세계의 OTT(Over-the-Top) 서비스 시장 예측(-2024년) : 온라인 게임, 음악 스트리밍, VoD, 통신

Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

리서치사 MarketsandMarkets
발행일 2020년 01월 상품 코드 303958
페이지 정보 영문 140 Pages
가격
US $ 4,950 ₩ 5,914,000 PDF by E-mail (Single User License) help
1명만 이용할 수 있는 라이선스입니다. PDF 파일은 Copy & Paste가 가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.
US $ 6,650 ₩ 7,946,000 PDF by E-mail (5-user license) help
동일 사업장 내 5명까지 공유하여 이용할 수 있는 라이선스입니다. PDF 파일은 Copy & Paste가 가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.
US $ 8,150 ₩ 9,738,000 PDF by E-mail (Corporate License) help
기업 내 모든 분들이 이용할 수 있는 라이선스입니다. 이용 인원수에 제한은 없지만, 동일 국가의 동일 사업장에 한정되며 해외지점 등은 포함되지 않습니다. PDF 파일은 Copy & Paste가 가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.
US $ 10,000 ₩ 11,949,000 PDF by E-mail (Global License) help
동일 기업의 모든 분들이 이용할 수 있는 라이선스입니다. 이용 인원수에 제한은 없습니다. 100% 자회사는 동일 기업으로 간주됩니다. PDF 파일은 Copy & Paste가 가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.


세계의 OTT(Over-the-Top) 서비스 시장 예측(-2024년) : 온라인 게임, 음악 스트리밍, VoD, 통신 Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024
발행일 : 2020년 01월 페이지 정보 : 영문 140 Pages

세계의 OTT(Over-the-Top) 서비스 시장은 예측 기간 중 14.0%의 CAGR(연간 복합 성장률)로 추이하고, 2019년의 816억 달러에서 2024년에는 1569억 달러 규모로 성장할 것으로 예측되고 있습니다. 스마트 디바이스 및 인터넷의 보급, 유연성과 사용 편리성 등의 요인이 이 이 시장의 성장을 촉진하고 있습니다.

세계의 OTT 서비스 시장을 조사했으며, 시장의 정의 및 개요, 시장 성장에 대한 각종 영향 요인 및 시장 기회 분석, 수익화 모델·유형·스트리밍 디바이스·산업·지역/주요 국가별 동향과 시장 규모의 추이 및 예측, 경쟁 환경, 주요 기업의 개요 등을 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 프리미엄 인사이트

제5장 시장 개요 및 산업 동향

  • 서론
  • 시장 역학
    • 성장 촉진 요인
    • 성장 억제 요인
    • 시장 기회
    • 과제

제6장 OTT 서비스 시장 분석 및 예측 : 수익화 모델별

  • 서론
  • 서브스크립션
  • 광고
  • 트랜잭션

제7장 OTT 서비스 시장 분석 및 예측 : 유형별

  • 서론
  • 온라인 게임
  • 음악 스트리밍
  • 주문형 비디오
  • 통신
  • 기타

제8장 OTT 서비스 시장 분석 및 예측 : 스트리밍 디바이스별

  • 서론
  • 스마트폰·태블릿
  • 데스크톱·랩톱
  • 인터넷 프로토콜 TV·콘솔

제9장 OTT 서비스 시장 분석 및 예측 : 산업별

  • 서론
  • 미디어 & 엔터테인먼트
  • 교육·학습
  • 게임
  • 서비스 유틸리티

제10장 OTT 서비스 시장 분석 및 예측 : 지역·주요 국가별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 라틴아메리카
  • 중동·아프리카

제11장 경쟁 환경

  • 개요
  • 경쟁 시나리오
    • 제휴
    • 신제품 출시

제12장 기업 개요

  • NETFLIX
  • AMAZON
  • GOOGLE
  • APPLE
  • FACEBOOK
  • YOUTUBE
  • HBO
  • MICROSOFT
  • HULU
  • INDIEFLIX
  • VUDU
  • ROKU
  • TENCENT
  • RAKUTEN
  • KAKAO
  • LINE
  • RIGHT-TO-WIN

제13장 부록

KSA 20.01.14

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2017-2019
  • TABLE 2: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 3: SUBSCRIPTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 4: ADVERTISING-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 5: TRANSACTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 6: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 7: ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 8: ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 9: MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 10: MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 11: VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 12: VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 13: COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 14: COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 15: OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 16: OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 17: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 18: SMARTPHONES AND TABLETS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 19: DESKTOPS AND LAPTOPS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 20: INTERNET PROTOCOL TELEVISION AND CONSOLES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 21: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 22: MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 23: MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 24: EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 25: EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 26: GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 27: GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 28: SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 29: SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 30: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 31: NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 32: NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 33: NORTH AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 34: NORTH AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 35: NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 36: NORTH AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 37: NORTH AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 38: NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 39: NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 40: NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 41: NORTH AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 42: NORTH AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 43: NORTH AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 44: NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 45: EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 46: EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 47: EUROPE: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 48: EUROPE: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 49: EUROPE: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 50: EUROPE: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 51: EUROPE: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 52: EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 53: EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 54: EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 55: EUROPE: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 56: EUROPE: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 57: EUROPE: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 58: EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 59: ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 60: ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 61: ASIA PACIFIC: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 62: ASIA PACIFIC: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 63: ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 64: ASIA PACIFIC: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 65: ASIA PACIFIC: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 66: ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 67: ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 68: ASIA PACIFIC: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 69: ASIA PACIFIC: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 70: ASIA PACIFIC: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 71: ASIA PACIFIC: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 72: ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 73: LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 74: LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 75: LATIN AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 76: LATIN AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 77: LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 78: LATIN AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 79: LATIN AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 80: LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 81: LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 82: LATIN AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 83: LATIN AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 84: LATIN AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 85: LATIN AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 86: LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 87: MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 88: MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 89: MIDDLE EAST AND AFRICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 90: MIDDLE EAST AND AFRICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 91: MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 92: MIDDLE EAST AND AFRICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 93: MIDDLE EAST AND AFRICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION)
  • TABLE 94: MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 95: MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 96: MIDDLE EAST AND AFRICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 97: MIDDLE EAST AND AFRICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 98: MIDDLE EAST AND AFRICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 99: MIDDLE EAST AND AFRICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION)
  • TABLE 100: MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SUB-REGION, 2017-2024 (USD MILLION)
  • TABLE 101: MARKET EVALUATION FRAMEWORK, 2018-2019
  • TABLE 102: PARTNERSHIPS, 2018-2019
  • TABLE 103: NEW PRODUCT LAUNCHES, 2018-2019
  • TABLE 104: NETFLIX: INORGANIC GROWTH STRATEGIES
  • TABLE 105: AMAZON: ORGANIC GROWTH STRATEGIES
  • TABLE 106: AMAZON: INORGANIC GROWTH STRATEGIES
  • TABLE 107: ALPHABET: ORGANIC GROWTH STRATEGIES
  • TABLE 108: ALPHABET: INORGANIC GROWTH STRATEGIES
  • TABLE 109: APPLE: ORGANIC GROWTH STRATEGIES
  • TABLE 110: APPLE: INORGANIC GROWTH STRATEGIES
  • TABLE 111: FACEBOOK: ORGANIC GROWTH STRATEGIES
  • TABLE 112: YOUTUBE: ORGANIC GROWTH STRATEGIES
  • TABLE 113: YOUTUBE: INORGANIC GROWTH STRATEGIES
  • TABLE 114: AT&T: INORGANIC GROWTH STRATEGIES
  • TABLE 115: MICROSOFT: INORGANIC GROWTH STRATEGIES
  • TABLE 116: HULU: ORGANIC GROWTH STRATEGIES
  • TABLE 117: HULU: INORGANIC GROWTH STRATEGIES
  • TABLE 118: INDIEFLIX: ORGANIC GROWTH STRATEGIES
  • TABLE 119: VUDU: INORGANIC GROWTH STRATEGIES
  • TABLE 120: ROKU: ORGANIC GROWTH STRATEGIES
  • TABLE 121: ROKU: INORGANIC GROWTH STRATEGIES

LIST OF FIGURES

  • FIGURE 1: OVER-THE-TOP SERVICES MARKET: RESEARCH DESIGN
  • FIGURE 2: RESEARCH METHODOLOGY
  • FIGURE 3: OVER-THE-TOP SERVICES MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4: OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2019 AND 2024
  • FIGURE 5: OVER-THE-TOP SERVICES MARKET SHARE BY MONETIZATION MODEL, 2019 AND 2024
  • FIGURE 6: ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE BY 2024
  • FIGURE 7: NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2019
  • FIGURE 8: GROWING NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
  • FIGURE 9: VOD SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
  • FIGURE 10: SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN NORTH AMERICA
  • FIGURE 11: SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN ASIA PACIFIC
  • FIGURE 12: OTT SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 13: SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 14: VIDEO-ON-DEMAND SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 15: SMARTPHONES AND TABLETS SEGMENT TO RECORD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 16: GAMING SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 17: NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 18: ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 19: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 20: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 21: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE OVER THE TOP SERVICES MARKET, 2017-2019
  • FIGURE 22: NETFLIX: COMPANY SNAPSHOT
  • FIGURE 23: NETFLIX: SWOT ANALYSIS
  • FIGURE 24: AMAZON: COMPANY SNAPSHOT
  • FIGURE 25: AMAZON: SWOT ANALYSIS
  • FIGURE 26: ALPHABET: COMPANY SNAPSHOT
  • FIGURE 27: GOOGLE: SWOT ANALYSIS
  • FIGURE 28: APPLE: COMPANY SNAPSHOT
  • FIGURE 29: APPLE: SWOT ANALYSIS
  • FIGURE 30: FACEBOOK: COMPANY SNAPSHOT
  • FIGURE 31: FACEBOOK: SWOT ANALYSIS
  • FIGURE 32: ALPHABET: COMPANY SNAPSHOT
  • FIGURE 33: AT&T: COMPANY SNAPSHOT
  • FIGURE 34: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 35: ROKU: COMPANY SNAPSHOT

"Growth in the OTT services market with flexibility and ease-of-use to offer seamless customer experience"

The global Over-The-Top (OTT) services market size is expected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period. The major factors driving the growth of the OTT services market include internet proliferation with penetration of smart devices along with flexibility and ease-of-use to offer seamless customer experience.

"Video on Demand (VoD) type segment to grow at the highest CAGR during the forecast period"

The flexibility, comfort, and personalization of content have driven the adoption of VoD services. Home entertainment has made its way via streaming services, enabling customers to consume the offered content depending on their preferred choice of genre, comfort, freedom, and flexibility. Viewers are further provided with a plethora of choices, with titles from diverse genres within the vast library to choose from at any given time. Owing to this ease-of-use and flexibility, viewers can have a seamless experience.

"Smartphones and Tablets streaming devices segment to lead the OTT services market in 2019"

The rising penetration of high-speed data networks and mobile subscriptions, mass adoption of mobile-connected devices, and fresh features, as well as advanced capabilities in smartphones, are some of the biggest catalysts for the growth of the global OTT services market with regards to streaming content. Growing penetration of the internet, ongoing demand for OTT services, demand for a platform for streaming content, and high traction among customers to share rich media content are expected to drive the OTT services market.

"Subscription-based monetization model segment to grow at the highest CAGR during the forecast period"

Subcription VoD (SVoD) players, such as Hulu, Amazon, and Netflix, have over 158 million paid memberships across 190 countries. The platform offers TV series, documentaries, and feature films across a wide variety of genres and languages. In the OTT services market space, the SVoD platform enables end users to pay monthly/yearly fees to access its services. The subscription sales include fees associated with memberships and access to content, including audiobooks, digital videos, eBooks, and digital music.

"Media and entertainment service verticals segment to grow at the highest CAGR during the forecast period"

With the digitalization of media and entertainment mediums, the consumers' appetite for gaining access to the right information or preferred channels is growing increasingly. The players in the media and entertainment service vertical seek to interact with their consumers to achieve deeper customer engagement. Enterprises can easily communicate with their customers via messaging services. By utilizing OTT messaging services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

"APAC OTT services market to grow at the highest CAGR during the forecast period"

Major economies in the Asia Pacific (APAC) include China, India, Australia, and Japan. The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the OTT services market forward. In APAC countries, VoD players such as YouTube, iQiyi, Tencent Video, Youku, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account to a major share of revenue along with the huge penetration of instant messaging apps, such as WhatsApp, Facebook Messenger, Line, and WeChat.

  • By Company Type: Tier 1 - 15%, Tier 2 - 40%, and Tier 3 - 45%
  • By Designation: C-level - 40%, Directors - 35%, Managers-15% and Others - 10%
  • By Region: North America - 45%, Europe - 15%, APAC - 30%, and RoW - 10%.

Some prominent players across all service types profiled in the study include: Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).

Research Coverage:

The market study covers the OTT services market across different segments. It aims at estimating the market size and the growth potential of the market across different segments, such as type (online gaming, music streaming, VoD, communications, and others), streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), monetization model (subscription-based, advertising-based, and transaction-based), service vertical (media and entertainment, education and learning, service utilities, and gaming). The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall OTT services market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED FOR THE STUDY
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 BREAKUP OF PRIMARIES
    • 2.1.2 KEY INDUSTRY INSIGHTS
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 ASSUMPTIONS FOR THE STUDY
  • 2.5 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL OVER-THE-TOP SERVICES MARKET
  • 4.2 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2019
  • 4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019
  • 4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience
      • 5.2.1.2 Internet proliferation with penetration of smart devices
      • 5.2.1.3 Global and local players offering freemium models in price-sensitive markets
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model
      • 5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Mergers with national producers and film studios across regions for the SVoD model
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions

6 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL

  • 6.1 INTRODUCTION
  • 6.2 SUBSCRIPTION-BASED
    • 6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE THE DEMAND FOR OTT SERVICES
  • 6.3 ADVERTISING-BASED
    • 6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE THE ADOPTION OF OTT SERVICES
  • 6.4 TRANSACTION-BASED
    • 6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL THE ADOPTION OF OTT SERVICES

7 OVER-THE-TOP SERVICES MARKET, BY TYPE

  • 7.1 INTRODUCTION
  • 7.2 ONLINE GAMING
    • 7.2.1 GROWING DEMAND FOR ONLINE GAMES IN HD QUALITY TO DRIVE THE GROWTH OF THE ONLINE GAMING SEGMENT
  • 7.3 MUSIC STREAMING
    • 7.3.1 SUBSCRIPTION AND TRANSACTION-BASED MONETIZATION MODELS ARE HIGHLY EMBRACED BY END USERS WITH REGARDS TO MUSIC STREAMING
  • 7.4 VIDEO ON DEMAND
    • 7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE THE ADOPTION OF VOD SERVICES
  • 7.5 COMMUNICATION
    • 7.5.1 RICH COMMUNICATION SERVICES TO SUPPORT MARKET GROWTH FOR THE COMMUNICATION SEGMENT GLOBALLY
  • 7.6 OTHERS

8 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE

  • 8.1 INTRODUCTION
  • 8.2 SMARTPHONES AND TABLETS
    • 8.2.1 GROWING INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES, CONTRIBUTING TO THE OVERALL MARKET GROWTH
  • 8.3 DESKTOPS AND LAPTOPS
    • 8.3.1 GROWING NEED TO VIEW HD CONTENT ON BIGGER SCREENS AND MULTITASKING HABITS OF CUSTOMERS TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS AND LAPTOPS
  • 8.4 INTERNET PROTOCOL TELEVISION AND CONSOLES
    • 8.4.1 GROWTH OF THE GAMING INDUSTRY TO BOOST THE ADOPTION OF INTERNET PROTOCOL TELEVISION AND CONSOLES FOR STREAMING OVER-THE-TOP SERVICES

9 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL

  • 9.1 INTRODUCTION
  • 9.2 MEDIA AND ENTERTAINMENT
    • 9.2.1 GROWING INTERNET PENETRATION AND INCREASING DEMAND FOR ENTERTAINMENT IN THE MEDIA AND ENTERTAINMENT VERTICAL
  • 9.3 EDUCATION AND LEARNING
    • 9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE LEARNING NEEDS OF ONLINE LEARNERS TO DRIVE THE MARKET GROWTH IN THE EDUCATION AND LEARNING SECTOR
  • 9.4 GAMING
    • 9.4.1 GROWING TRACTION AMONG MILLENNIALS TO BOOST THE GAMING VERTICAL IN THE OVER-THE-TOP SERVICES MARKET
  • 9.5 SERVICE UTILITIES
    • 9.5.1 GROWING DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITIES ADOPTION

10 OVER-THE-TOP SERVICES MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: OVER-THE-TOP MARKET DRIVERS
    • 10.2.2 NORTH AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
    • 10.2.3 UNITED STATES
    • 10.2.4 CANADA
  • 10.3 EUROPE
    • 10.3.1 EUROPE: OVER-THE-TOP MARKET DRIVERS
    • 10.3.2 EUROPE: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
    • 10.3.3 UNITED KINGDOM
    • 10.3.4 GERMANY
    • 10.3.5 FRANCE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: OVER-THE-TOP MARKET DRIVERS
    • 10.4.2 ASIA PACIFIC: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
    • 10.4.3 CHINA
    • 10.4.4 JAPAN
    • 10.4.5 INDIA
    • 10.4.6 AUSTRALIA AND NEW ZEALAND
    • 10.4.7 REST OF ASIA PACIFIC
  • 10.5 LATIN AMERICA
    • 10.5.1 LATIN AMERICA: OVER-THE-TOP MARKET DRIVERS
    • 10.5.2 LATIN AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
    • 10.5.3 MEXICO
    • 10.5.4 BRAZIL
    • 10.5.5 REST OF LATIN AMERICA
  • 10.6 MIDDLE EAST AND AFRICA
    • 10.6.1 MIDDLE EAST AND AFRICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
    • 10.6.2 MIDDLE EAST: OVER-THE-TOP MARKET DRIVERS
    • 10.6.3 AFRICA: OVER-THE-TOP MARKET DRIVERS

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 COMPETITIVE SCENARIO
    • 11.2.1 PARTNERSHIPS
    • 11.2.2 NEW PRODUCT LAUNCHES

12 COMPANY PROFILES

(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.1 NETFLIX
  • 12.2 AMAZON
  • 12.3 GOOGLE
  • 12.4 APPLE
  • 12.5 FACEBOOK
  • 12.6 YOUTUBE
  • 12.7 HBO
  • 12.8 MICROSOFT
  • 12.9 HULU
  • 12.10 INDIEFLIX
  • 12.11 VUDU
  • 12.12 ROKU
  • 12.13 TENCENT
  • 12.14 RAKUTEN
  • 12.15 KAKAO
  • 12.16 LINE
  • 12.17 RIGHT-TO-WIN

Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
Back to Top
전화 문의
F A Q