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세계의 디지털 농업 시장 예측(-2021년) : COVID-19의 영향

COVID-19 Impact on Digital Agriculture Market by Smart Farming Systems (Livestock Monitoring, Yield Monitoring, Crop Scouting, Field Mapping, Real-Time Safety Testing, and Climate Smart), and Region - Global Forecast to 2021

리서치사 MarketsandMarkets
발행일 2020년 06월 상품 코드 941879
페이지 정보 영문 86 Pages
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세계의 디지털 농업 시장 예측(-2021년) : COVID-19의 영향 COVID-19 Impact on Digital Agriculture Market by Smart Farming Systems (Livestock Monitoring, Yield Monitoring, Crop Scouting, Field Mapping, Real-Time Safety Testing, and Climate Smart), and Region - Global Forecast to 2021
발행일 : 2020년 06월 페이지 정보 : 영문 86 Pages

신종 코로나바이러스 감염증(COVID-19)의 영향을 반영한 결과 세계의 디지털 농업 시장은 예측기간 중 9.9%의 CAGR로 확대되어 2020년 56억 달러에서 2021년에는 62억 달러 규모로 성장할 것으로 예측됩니다. 농산물 수요 증가, 식품 안전성과 고품질로의 소비자 선호 변화, COVID-19 중 노동자 부재 등의 요인이 시장 성장을 추진할 전망입니다. 그러나 표준화 프로세스와 농가 인식 등의 과제가 시장 성장을 저해하고 있습니다. 시스템 부문별로는 필드 매핑 부문이 예측기간 중 최대의 CAGR로 성장할 것으로 예측됩니다. COVID-19 상황에서 불필요한 외출을 피해 원격으로 운영할 수 있기 때문에 이 시스템의 도입이 진행될 것으로 기대되고 있습니다. 또한 지역별로는 중국과 인도 등 인구가 많은 국가에 의해 농산물 수요가 증가하는 아시아태평양이 같은 기간 중 가장 빠르게 성장할 것으로 예측됩니다. 또한 이 지역의 정부에 의한 농업 프로세스의 디지털화와 천연자원의 효율적 이용에 관한 각종 정책으로 디지털 농업 기술 도입의 추진이 기대되고 있습니다.

세계의 디지털 농업(Digital Agriculture) 시장을 조사했으며, 시장 및 기술 개요, COVID-19의 각종 영향 분석, 디지털 농업의 성장 기회 분석, 시장 규모 추정과 예측, 기술/시스템·지역 등 각종 세분화별 내역, 경쟁 상황, 주요 기업 개요 등을 정리했습니다.

제1장 서론

제2장 COVID-19 : 세계의 농업 생산 및 식료 안보에 대한 영향

제3장 COVID-19 : 디지털 농업 생태계에 대한 영향

  • 밸류체인
  • 밸류체인에 대한 영향
  • 거시경제 지표
    • 성장 촉진요인
    • 성장 억제요인

제4장 고객 분석

  • 서론
  • 농업 자동화·정밀 농업으로의 이동
  • 축산업의 이동
  • 식품·사료 안보 산업의 이동

제5장 디지털 농업의 성장 기회

  • 서론
  • 시나리오 기반 분석
  • 가장 매력적인 시장 : 영향·시장 기회
    • 정밀 농업 : 토양·작물 모니터링
    • 축산 : 착유
  • 마이너스 영향 시장 : 영향·시장 기회
    • 농장 노무 관리

제6장 COVID의 영향 회피를 위한 중단기적 전략 이동

  • 단기·중기 전략
    • 제품
    • 애플리케이션
  • 지역 분석
    • 미국
    • 아시아태평양
    • 유럽
    • 기타
  • 시장 점유율 획득을 위한 성공 전략

제7장 시장 분석과 예측 : COVID-19의 영향

  • 스마트 농업 시스템별
    • 수량 모니터링
    • 필드 매핑
    • 작물 스카우팅
    • 기후 스마트
    • 가축 모니터링
    • 실시간 안전성 시험
  • 지역별
    • 서론
    • 아시아태평양
    • 유럽
    • 미국
    • 기타 지역

제8장 기업 개요

  • DTN
  • FARMERS EDGE
  • TARANIS
  • EUROFINS
  • AGRIWEBB

제9장 부록

KSM 20.07.01

LIST OF TABLES

  • TABLE 1 RECENT TECHNOLOGIES USED IN DIGITAL AGRICULTURE
  • TABLE 2 COVID-19 IMPACT ON SMART FARMING SYSTEMS MARKET, BY TYPE, 2019-2021 (USD MILLION)
  • TABLE 3 COVID-19 IMPACT ON YIELD MONITORING MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 4 COVID-19 IMPACT ON FIELD MAPPING MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 5 COVID-19 IMPACT ON CROP SCOUTING MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 6 COVID-19 IMPACT ON CLIMATE SMART MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 7 COVID-19 IMPACT ON LIVESTOCK MONITORING MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 8 COVID-19 IMPACT ON REAL-TIME SAFETY TESTING MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 9 COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY REGION/COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 10 ASIA-PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY SMART FARMING SYSTEMS, 2019-2021 (USD MILLION)
  • TABLE 11 ASIA PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 12 EUROPE: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY SMART FARMING SYSTEM, 2019-2021 (USD MILLION)
  • TABLE 13 EUROPE: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019-2021 (USD MILLION)
  • TABLE 14 US: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY SMART FARMING SYSTEM, 2019-2021 (USD MILLION)
  • TABLE 15 ROW: COVID-19 IMPACT ON DIGITAL AGRICULTURE, BY SMART FARMING SYSTEM, 2019-2021 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1 COVID-19 THE GLOBAL PROPAGATION
  • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • FIGURE 3 COUNTRIES BEGIN WITH SIMILAR TRAJECTORIES BUT CURVES DEVIATE BASED ON MEASURES TAKEN
  • FIGURE 4 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
  • FIGURE 5 CRITERIA IMPACTING THE GLOBAL ECONOMY
  • FIGURE 6 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • FIGURE 7 VALUE CHAIN: DIGITAL AGRICULTURE
  • FIGURE 8 DIGITAL AGRICULTURE MARKET: MACROECONOMIC INDICATORS
  • FIGURE 9 GLOBAL PER CAPITA CONSUMPTION OF FOOD PRODUCTS, 1964-2030 (KCAL/PERSON/DAY)
  • FIGURE 10 MEAT CONSUMPTION, BY REGION/COUNTRY, 1961-2018 (MILLION TONNE)
  • FIGURE 11 ELEMENTS OF UNCERTAINTY: DIGITAL AGRICULTURE MARKET
  • FIGURE 12 COVID-19 IMPACT SHARE ON DIGITAL AGRICULTURE, BY SMART FARMING SYSTEM, 2019 VS. 2021
  • FIGURE 13 OVERALL SUPPLY EXPOSURE LEVELS, BY REGION/COUNTRY, 2020
  • FIGURE 14 COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY REGION/ COUNTRY, 2020
  • FIGURE 15 ASIA PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, 2020 (USD MILLION)

"Increasing urgency for agricultural products and demand for higher production in animal feed to drive the growth of the digital agriculture market."

Post COVID-19, the global digital agriculture market size is estimated to grow from USD 5.6 billion in 2020 and is projected to reach USD 6.2 billion by 2021, recording a CAGR of 9.9%. The increasing demand for agricultural food products, shift in consumer preferences to higher standards of food safety and quality, and unavailability of laborers during COVID-19 are some of the driving factors for the market. However, the immediate standardization process and technological awareness among farmers are some of the restraints in the market.

"The field mapping segment is projected to grow at the highest CAGR between 2020 and 2021."

Field mapping accounted for the fastest-growing smart management system market in 2021, by value, in the digital agriculture market, as it is the most preferred and adopted way of digital agriculture nowadays. It allows the farmers and growers to monitor the whole farm area through satellite imaging and regulate the processes accordingly. The COVID-19 situation is expected to increase the adoption of the field mapping system, because it allows the farmers to regulate the farm processes remotely without taking unnecessary field trips. The current guidelines of social distancing and prohibition for not getting out from home demand the adoption of such systems, which can help farmers to undertake agricultural activities smoothly.

"Asia Pacific is projected to be the fastest-growing in the digital agriculture market during the forecast period."

The market for digital agriculture, by region, has been segmented into Asia Pacific, Europe, the US, and RoW. The Asia Pacific region segment is to be the fastest-growing market through 2021, by value, in the digital agriculture market. Asia Pacific accounts for the most populated countries such as China and India with increasing demand for agricultural products. These countries are also the most two of the most affected countries during COVID-19. The government policies supporting the digitization of farm processes and the need for efficient usage of natural resources, along with decreasing availability of migrant laborers, are expected to increase the adoption of digital agriculture techniques.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, and extensive primary interviews have been conducted with key experts.

The breakup of the profiles of primary participants is as follows:

  • By Company Type: Tier 1-55 %, Tier 2-20%, and Tier 3-25%
  • By Designation: C-levelexecutives-40%, Directors -35%, Others-25%
  • By Geography: North America-10%, Europe-20%, Asia Pacific-40%, and RoW-30%

Some of the major players in the global digital agriculture market are DTN (US), Farmers Edge (Canada), Taranis (Israel), Eurofins (Luxembourg), and AgriWebb (Australia).

Research Coverage

This report covers the COVID-19 impact on the digital agriculture market based on customer analysis, growth opportunities, short- and mid-term strategies, smart farming system type, end use application, and geography. A detailed analysis of key industry players has been done to provide insights into their business, COVID-19 impact and services, and key strategies associated with the digital agriculture market.

Reasons to Buy the Report:

  • Illustrative segmentation analysis and forecast pertaining to the digital agriculture market based on smart farming systems and geography have been conducted to provide an overall view of the digital agriculture industry considering the detailed impact analysis of COVID-19
  • Major drivers, restraints, and opportunities for the digital agriculture market have been detailed in this report

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 COVID-19 HEALTH ASSESSMENT
  • 1.2 COVID-19 ECONOMIC ASSESSMENT
    • 1.2.1 COVID-19 IMPACT ON THE ECONOMY-SCENARIO ASSESSMENT

2 COVID 19 IMPACT ON GLOBAL AGRICULTURAL PRODUCTION AND FOOD SECURITY

  • 2.1 INTRODUCTION
  • 2.2 EFFECT ON GLOBAL AGRICULTURAL PRODUCTION
  • 2.3 EFFECT ON GLOBAL FOOD SECURITY

3 COVID-19 IMPACT ON DIGITAL AGRICULTURE ECOSYSTEM

  • 3.1 VALUE CHAIN
  • 3.2 IMPACT ON THE VALUE CHAIN
    • 3.2.1 SOFTWARE APPLICATION SOLUTION PROVIDERS
    • 3.2.2 INFRASTRUCTURE AND PROTOCOL PROVIDERS
    • 3.2.3 DISTRIBUTION AND LOGISTICS
    • 3.2.4 END-USE INDUSTRY
  • 3.3 MACROECONOMIC INDICATORS
    • 3.3.1 DRIVERS
      • 3.3.1.1 Increase in agricultural produce by helping farmers in making informed decisions
      • 3.3.1.2 Growth in consumption of animal-based products and a rise in demand for higher production of animal feed
    • 3.3.2 RESTRAINTS
      • 3.3.2.1 Lack of proper standardization practices
      • 3.3.2.2 Technological awareness among farmers

4 CUSTOMER ANALYSIS

  • 4.1 INTRODUCTION
  • 4.2 SHIFT IN THE AGRICULTURE AUTOMATION/PRECISION FARMING
    • 4.2.1 DISRUPTION IN THE INDUSTRY
    • 4.2.2 IMPACT IN CUSTOMERS OUTPUT & STRATEGIES TO IMPROVE PRODUCTIVITY
    • 4.2.3 NEW MARKET OPPORTUNITIES
    • 4.2.4 RISK MITIGATION STRATEGY
  • 4.3 SHIFT IN THE LIVESTOCK INDUSTRY
    • 4.3.1 DISRUPTION IN THE INDUSTRY
    • 4.3.2 IMPACT IN CUSTOMERS OUTPUT & STRATEGIES TO RESUME/ IMPROVE ANIMAL FEED PRODUCTION
    • 4.3.3 NEW MARKET OPPORTUNITIES
    • 4.3.4 RISK MITIGATION STRATEGY
  • 4.4 SHIFT IN THE FOOD AND FEED SAFETY INDUSTRY
    • 4.4.1 DISRUPTION IN THE INDUSTRY
    • 4.4.2 BIOSECURITY AND SAFETY SOLUTIONS TO ENHANCE TRADE
    • 4.4.3 QUALITY MANAGEMENT SYSTEMS TO COMBAT COVID 19
    • 4.4.4 RISK MITIGATION STRATEGY

5 GROWTH OPPORTUNITIES IN THE DIGITAL AGRICULTURE INDUSTRY

  • 5.1 INTRODUCTION
  • 5.2 SCENARIO-BASED ANALYSIS
  • 5.3 MOST ATTRACTIVE MARKET: IMPACT & OPPORTUNITIES
    • 5.3.1 PRECISION FARMING: SOIL AND CROP MONITORING
    • 5.3.2 LIVESTOCK FARMING: MILK HARVESTING
  • 5.4 WORST-AFFECTED MARKET: IMPACT AND OPPORTUNITIES
    • 5.4.1 FARM LABOR MANAGEMENT

6 SHORT- AND MID-TERM STRATEGY SHIFTS BY DIGITAL AGRICULTURE COMPANIES TO MITIGATE COVID IMPACT

  • 6.1 SHORT- AND MID-TERM STRATEGIES
    • 6.1.1 PRODUCT LEVEL
    • 6.1.2 APPLICATION LEVEL
  • 6.2 REGIONAL/GEOGRAPHIC ANALYSIS
    • 6.2.1 US
    • 6.2.2 ASIA PACIFIC
    • 6.2.3 EUROPE
    • 6.2.4 ROW
  • 6.3 WINNING STRATEGIES IN THE INDUSTRY TO GAIN MARKET SHARE
    • 6.3.1 SHORT-TERM
    • 6.3.2 MID-TERM
    • 6.3.3 LONG-TERM

7 DIGITAL AGRICULTURE MARKET: MARKET OUTLOOK DUE TO COVID-19

  • 7.1 SMART FARMING SYSTEMS
    • 7.1.1 YIELD MONITORING
    • 7.1.2 FIELD MAPPING
    • 7.1.3 CROP SCOUTING
    • 7.1.4 CLIMATE SMART
    • 7.1.5 LIVESTOCK MONITORING
    • 7.1.6 REAL-TIME SAFETY TESTING
  • 7.2 GEOGRAPHY
    • 7.2.1 INTRODUCTION
    • 7.2.2 ASIA PACIFIC
      • 7.2.2.1 India
      • 7.2.2.2 China
    • 7.2.3 EUROPE
      • 7.2.3.1 Germany
      • 7.2.3.2 France
      • 7.2.3.3 UK
      • 7.2.3.4 Rest of Europe
    • 7.2.4 US
    • 7.2.5 ROW

8 COMPANY PROFILES (Business Overview, Impact Analysis of COVID-19 Pandemic on Digital Agriculture Ecosystem, Impact Analysis of COVID-19, Winning Strategies in the Industry)

  • 8.1 DTN
  • 8.2 FARMERS EDGE
  • 8.3 TARANIS
  • 8.4 EUROFINS
  • 8.5 AGRIWEBB

Details on Business Overview, Impact Analysis of COVID-19 Pandemic on Digital Agriculture Ecosystem, Impact Analysis of COVID-19, Winning Strategies in the Industry might not be captured in case of unlisted companies

9 APPENDIX

  • 9.1 INSIGHTS OF INDUSTRY EXPERTS
  • 9.2 DISCUSSION GUIDE
  • 9.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 9.4 AUTHOR DETAILS
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