세계의 전동칫솔 시장 전망(-2030년)

Electric Toothbrush Market Forecast till 2030

발행일: 2023년 05월 | 리서치사:

Market Research Future | 페이지 정보: 영문 197 Pages | 배송안내 : 즉시배송

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

최근 전동칫솔 시장은 구강 위생의 중요성에 대한 인식이 높아지면서 큰 성장세를 보이고 있습니다. 또한 충치, 치주질환, 구취와 같은 치과 질환 증가도 구강 위생에 대한 인식 개선에 기여하고 있습니다.

이 보고서는 세계 전동칫솔(Electric Toothbrush) 시장을 조사 분석하여 시장 역학, 지역 및 부문 분석, 기업 프로파일 등을 제공합니다.

개요
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 러시아
- 기타 유럽
아시아태평양
- 중국
- 인도
- 일본
- 한국
- 호주 및 뉴질랜드
- 동남아시아
- 기타 아시아태평양
남미
- 브라질
- 아르헨티나
- 콜롬비아
- 기타 남미
중동 및 아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
- 이집트
- 나이지리아
- 남아프리카공화국
- 기타 중동 및 아프리카

제10장 기업의 시장 점유율 분석

제11장 기업 개요

Koninklijke Philips N.V.
The Procter & Gamble Company
Panasonic Corporation
OMRON Corporation
Colgate-Palmolive Company
Foreo AB
Pursonic, LLC
Smilex
Kolibree SAS
Conair Corporation
Lion Corporation
Wellness Oral Care

제12장 결론

주요 조사 결과

제13장 부록

LSH 23.05.24

Market Overview

The electric toothbrush market has seen significant growth in recent years, which can be attributed to the rising awareness of the importance of oral hygiene. This growing awareness has been a crucial factor driving the demand for electric toothbrushes, which are increasingly considered a more effective way to clean teeth. The increasing prevalence of dental problems such as cavities, gum disease, and bad breath has also contributed to the heightened awareness of oral hygiene. This, in turn, has led people to seek out products that can help prevent these issues. Electric toothbrushes have emerged as a popular solution, given their ability to remove more plaque and bacteria from teeth compared to manual toothbrushes, as well as their potential to reduce gingivitis and gum disease.

As a result of this growing demand, the electric toothbrush market has expanded to offer a range of products catering to specific needs. These include kid's electric toothbrushes, adult electric toothbrushes, black electric toothbrushes, power toothbrushes, oral toothbrushes, bamboo electric toothbrushes, and electric toothbrushes for braces, among others. The market is characterized by ongoing research and development efforts to create new and innovative products that cater to changing consumer needs.

Segment Overview

The market for electric toothbrushes can be segmented into two product types: rechargeable and battery-operated. In terms of revenue, the rechargeable toothbrush segment held the majority share in 2021. This is attributed to the increased commercialization of electric toothbrushes, which has resulted in several innovations in recent years. However, changes in consumer demand have compelled market players to focus on research and development (R&D) to launch new products that cater to specific needs, such as toothbrushes for braces, ultrasonic toothbrushes, toothbrushes with Bluetooth connectivity, vibrating toothbrushes, smart toothbrushes, tooth whitening toothbrushes, and tooth sensitivity toothbrushes. These innovations are helping market players to expand their customer base and grow their businesses.

Regional Analysis

During the study period, the North American electric toothbrush market held the second-largest market share, primarily due to key manufacturers expanding their product portfolios and technological innovation. The U.S. electric toothbrush market held the largest market share, and the Canadian electric toothbrush market was the fastest-growing market in the European region.

In the Asia-Pacific region, the electric toothbrush market is expected to experience significant growth with a high CAGR, driven by increasing per capita disposable income and the growth of the middle-income group in emerging economies. China held the largest market share in the electric toothbrush market, and India's market was the fastest-growing in the region. In India, battery-operated toothbrushes were the standard upgrade choice until 2019 due to their oscillating and vibrating heads' efficiency in clearing plaque. However, due to the rising price and improved functionality, Indian consumers are now adopting electronic toothbrushes more rapidly. For instance, Xiaomi released its T100 electric toothbrush in India in June 2020, which has minimal noise, a sleek design, and a 30-day battery life. Therefore, the Asia-Pacific region is expected to experience the fastest growth over the forecast period of 2022-2030.

Major Players

Key players in the market are FOREO (Sydney), Colgate Palmolive Co. (New York, U.S.), Mouth Watchers (U.S.), JSB Healthcare (India), Panasonic (Japan), Church and Dwight (U.S.), and Oral - B (P and G) (U.S.).

COVID 19 Impacts

The COVID-19 pandemic has had a mixed impact on the global electric toothbrush market. On one hand, there has been a decrease in demand for non-essential items due to economic uncertainty and reduced consumer spending. On the other hand, there has been an increased focus on personal hygiene and health, which has led to a surge in demand for oral care products like electric toothbrushes.

During the pandemic, people have become more conscious of maintaining good oral hygiene and health, leading to a rise in demand for electric toothbrushes. Additionally, with people spending more time at home, they have been more focused on maintaining a healthy routine, including oral care, which has further fueled the demand for electric toothbrushes.

However, the pandemic has also disrupted the supply chain and production of electric toothbrushes, leading to a shortage of products in some regions. The closure of manufacturing plants and logistical challenges in transporting goods has caused delays and supply chain disruptions.

Moreover, the pandemic has also led to a shift in consumer preferences towards affordable and value-for-money products, as consumers are more cautious about their spending habits. This has led to a preference for lower-priced electric toothbrush models rather than high-end and premium products.

TABLE OF CONTENTS

1 Executive Summary

1.1 Market Attractiveness Analysis 19
- 1.1.1 Global Electric Toothbrush Market, By Product Type 19
- 1.1.2 Global Electric Toothbrush Market, By End User 20
- 1.1.3 Global Electric Toothbrush Market, By Region 21

2 Market Introduction

2.1 Definition 22
2.2 Scope Of The Study 22
2.3 Market Structure 22
2.4 Key Buying Criteria 23

3 Research Methodology

3.1 Research Process 24
3.2 Primary Research 25
3.3 Secondary Research 26
3.4 Market Size Estimation 27
3.5 List Of Assumptions 28

4 Market Dynamics

4.1 Introduction 29
4.2 Drivers 30
- 4.2.1 Widespread Awareness Of Oral Hygiene 30
- 4.2.2 Integration Of Advanced Technologies 30
4.3 Restraint 31
- 4.3.1 High Costs Of Electric Toothbrushes 31
4.4 Opportunities 31
- 4.4.1 Collaborations With Dental Care Specialists 31
- 4.4.2 Expansion In Developing Economies 31

5 Market Factor Analysis

5.1 Supply Chain Analysis 32
5.2 Porter's Five Forces Analysis 33
- 5.2.1 Threat Of New Entrants 33
- 5.2.2 Bargaining Power Of Suppliers 33
- 5.2.3 Threat Of Substitutes 34
- 5.2.4 Bargaining Power Of Buyers 34
- 5.2.5 Intensity Of Rivalry 34

6 Market Channel

6.1 Overview 35
6.2 Store-Based 35
6.3 Non-Store-Based 35

7 Electric Toothbrush Market, By Product Type

7.1 Overview 36
7.2 Rechargeable 37
- 7.2.1 Rechargeable: Market Estimates & Forecast, By Region, 2022-2030 37
7.3 Battery 39
- 7.3.1 Battery: Market Estimates & Forecast, By Region, 2022-2030 39