세계의 영어 학습 시장 - 규모, 점유율, 예측, 동향 분석 : 학습 방법별, 학습 모드별, 연령층별, 최종 사용자별 예측(-2031년)

The research report titled 'English Language Learning Market by Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography-Global Forecasts to 2031,' provides in-depth analysis of English Language Learning market across five major geographies and emphasizes on the current market trends, market sizes, market ranking, recent developments, and forecasts till 2031.

The English Language Learning market is expected to reach $91.1 billion by 2031, growing at a CAGR of 10.6% during the forecast period of 2024-2031.

The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.

The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.

Based on methodology, the global English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is expected to account for the largest share of the global English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students' preference for learning at their own pace and flexibility are driving the growth of this segment.

However, the online learning segment is projected to register the highest CAGR during the forecast period. This is mainly attributed to the increasing penetration of the internet and smartphones, advancements in e-learning platforms, the growing popularity of on-demand and self-paced courses, and the rising preference for affordable and flexible learning options. The accessibility and convenience of online learning platforms allow learners to access a wide range of courses anytime and anywhere, making it a preferred choice for students and professionals alike.

Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is expected to account for the largest share of the global English language learning market. This segment's large market share is attributed to the growing investment in e-learning tools and technologies to enhance the teaching experience, the increasing need for education, and the demand for cost-effective programs to address the knowledge gap in students.

However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the increasing consumer acceptance of low-cost technology-based products, increasing consumer acceptance of low-cost technology-based products, the growing penetration of smartphones and internet connectivity, the rise in AI-powered personalized learning solutions, and the availability of gamified and interactive learning experiences. These applications provide learners with the flexibility to study at their own pace and customize their learning journey based on individual needs.

Based on age group, the global English language learning market is segmented into <13 years, 13-17 years, 18- 20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the growing popularity of gamified and interactive learning apps tailored for young children, increasing parental focus on early childhood language development, rising penetration of ed-tech platforms offering age-appropriate English learning courses, and advancements in AI-driven adaptive learning technologies. Moreover, the <13 years segment is also projected to register the highest CAGR during the forecast period.

Based on end user, the global English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes segment is further segmented into K-12 and higher education. In 2024, the individual learners segment is expected to account for the largest share of the global English language learning market. The large share of this market is attributed to the increasing adoption of smart devices coupled with faster internet penetration, the growing need for transmission of live content on the internet for better brand engagement and student reach, and the high number of established language learning sites.

Moreover, the individual learners segment is also projected to register the highest CAGR during the forecast period, driven by the rising demand for personalized and self-paced learning experiences, the growing availability of affordable language learning apps and platforms, the increasing awareness of the importance of English for career advancement, and the convenience offered by mobile and online learning tools.

Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share of the English language learning market. Moreover, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this market is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period. Additionally, initiatives by governments and private organizations to promote English education, especially in emerging economies like China, India, and Southeast Asian countries, further accelerate market growth. The region's focus on integrating digital solutions in education and the popularity of e-learning platforms contribute significantly to the high growth rate of the English language learning market in Asia-Pacific.

The key players operating in the English Language Learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

Key Questions Answered in the Report:

• Which are the high growth market segments in terms of offering, mode of operation, and end-use industry?
• What is the historical market for English Language Learning across the globe?
• What are the market forecasts and estimates from 2024-2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the English Language Learning market?
• Who are the major players in the English Language Learning market, and what shares of the market do they hold?
• What is the competitive landscape like?
• What are the recent developments in the English Language Learning market?
• What are the different strategies adopted by the major players in the English Language Learning market?
• What are the geographical trends and high growth countries?
• Who are the emerging players in the English Language Learning market, and how do they compete with the other players?

Scope of the Report:

English Language Learning Market Assessment-by Methodology

• Blended Learning
• Offline Learning
• Online Learning

English Language Learning Market Assessment-by Learning Mode

• Self-learning Apps and Applications
• Tutoring
  • One-on-One Learning
  • Group Learning

English Language Learning Market Assessment-by Age Group

• <13 Years
• 13-17 Years
• 18-20 years
• 21-30 years
• 31-40 years
• >40 years

English Language Learning Market Assessment-by End User

• Individual Learners
• Educational Institutes
  • K-12
  • Higher Education
• Government Bodies
• Corporate Learners

English Language Learning Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Netherlands
  • Belgium
  • Sweden
  • Austria
  • Switzerland
  • Finland
  • Norway
  • Turkey
  • Ireland
  • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Australia & New Zealand
  • Taiwan
  • Hong Kong
  • Singapore
  • Malaysia
  • Vietnam
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Rest of the Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition
• 1.2. Market Ecosystem
• 1.3. Currency and Limitations
  • 1.3.1. Currency
  • 1.3.2. Limitations
• 1.4. Key Stakeholders

2. Research Methodology

• 2.1. Research Approach
• 2.2. Data Collection & Validation
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research
• 2.3. Market Assessment
  • 2.3.1. Market Size Estimation
  • 2.3.2. Bottom-Up Approach
  • 2.3.3. Top-Down Approach
  • 2.3.4. Growth Forecast
• 2.4. Assumptions for the Study

3. Executive Summary

• 3.1. Overview
• 3.2. Market Analysis, by Methodology
• 3.3. Market Analysis, by Learning Mode
• 3.4. Market Analysis, by Age Group
• 3.5. Market Analysis, by End User
• 3.6. Market Analysis, by Geography
• 3.7. Competitive Analysis

4. Market Insights

• 4.1. Overview
  • 4.1.1. Global English Language Learning Market Drivers: Impact Analysis (2024-2031)
    • 4.1.1.1. Rising Importance of English in Business and Professional Areas
    • 4.1.1.2. Increasing Investments in Start-Ups and Small Companies Teaching English
    • 4.1.1.3. Minimal Cost of English Language Learning Apps
  • 4.1.2. Global English Language Learning Market Restraints: Impact Analysis (2024-2031)
    • 4.1.2.1. Reluctance to Accept English as a Primary Communication in Some Countries
  • 4.1.3. Global English Language Learning Market Opportunities: Impact Analysis (2024-2031)
    • 4.1.3.1. Increasing Spending on the Education Sector
    • 4.1.3.2. Transnational Education (TNE)
  • 4.1.4. Global English Language Learning Market Challenges: Impact Analysis (2024-2031)
    • 4.1.4.1. Dearth of Trained Professionals
  • 4.1.5. Market Trends
    • 4.1.5.1. Artificial Intelligence & Robot Technology
    • 4.1.5.2. E-learning

5. Global English Language Learning Market, by Methodology

• 5.1. Overview
• 5.2. Blended Learning
• 5.3. Offline Learning
• 5.4. Online Learning

6. Global English Language Learning Market, by Learning Mode

• 6.1. Overview
• 6.2. Tutoring
  • 6.2.1. Group Learning
  • 6.2.2. One-on-one Learning
• 6.3. Self-learning Apps and Applications

7. Global English Language Learning Market, by Age Group

• 7.1. Overview
• 7.2. <13 Years
• 7.3. 13-17 Years
• 7.4. 18-20 Years
• 7.5. 21-30 Years
• 7.6. 31-40 Years
• 7.7. >40 Years

8. Global English Language Learning Market, by End User

• 8.1. Overview
• 8.2. Individual Learners
• 8.3. Educational Institutes
  • 8.3.1. K-12
  • 8.3.2. Higher Education
• 8.4. Government Bodies
• 8.5. Corporate Learners

9. English Language Learning Market, by Geography

• 9.1. Introduction
• 9.2. Asia-Pacific
  • 9.2.1. China
  • 9.2.2. Japan
  • 9.2.3. South Korea
  • 9.2.4. India
  • 9.2.5. Indonesia
  • 9.2.6. Australia & New Zealand
  • 9.2.7. Taiwan
  • 9.2.8. Hong Kong
  • 9.2.9. Singapore
  • 9.2.10. Malaysia
  • 9.2.11. Vietnam
  • 9.2.12. Rest of Asia-Pacific (ROAPAC)
• 9.3. Europe
  • 9.3.1. Germany
  • 9.3.2. U.K.
  • 9.3.3. France
  • 9.3.4. Italy
  • 9.3.5. Spain
  • 9.3.6. Russia
  • 9.3.7. Poland
  • 9.3.8. Netherlands
  • 9.3.9. Belgium
  • 9.3.10. Sweden
  • 9.3.11. Austria
  • 9.3.12. Switzerland
  • 9.3.13. Finland
  • 9.3.14. Norway
  • 9.3.15. Turkey
  • 9.3.16. Ireland
  • 9.3.17. Luxembourg
  • 9.3.18. Rest of Europe (ROE)
• 9.4. North America
  • 9.4.1. U.S.
  • 9.4.2. Canada
• 9.5. Middle East & Africa (MEA)
  • 9.5.1. Saudi Arabia
  • 9.5.2. United Arab Emirates (UAE)
  • 9.5.3. Rest of Middle East & Africa
• 9.6. Latin America
  • 9.6.1. Mexico
  • 9.6.2. Brazil
  • 9.6.3. Rest of Latin America (ROLATAM)

10. Competitive Landscape

• 10.1. Overview
• 10.2. Key Growth Strategies
  • 10.2.1. Market Differentiators
  • 10.2.2. Synergy Analysis: Major Deals & Strategic Alliances
• 10.3. Competitive Dashboard
  • 10.3.1. Industry Leaders
  • 10.3.2. Market Differentiators
  • 10.3.3. Vanguards
  • 10.3.4. Emerging Companies
• 10.4. Vendor Market Positioning
• 10.5. Market Share Analysis (2023)

11. Company Profiles

• 11.1. Cambridge University Press
  • 11.1.1. Business Overview
  • 11.1.2. Financial Overview
  • 11.1.3. Product Portfolio
  • 11.1.4. Strategic Developments
• 11.2. New Oriental Education & Technology Group Inc.
  • 11.2.1. Business Overview
  • 11.2.2. Financial Overview
  • 11.2.3. Product Portfolio
  • 11.2.4. Strategic Developments
• 11.3. Houghton Mifflin Harcourt Company
  • 11.3.1. Business Overview
  • 11.3.2. Financial Overview
  • 11.3.3. Product Portfolio
  • 11.3.4. Strategic Developments
• 11.4. Mcgraw-Hill Education, Inc.
  • 11.4.1. Business Overview
  • 11.4.2. Financial Overview
  • 11.4.3. Product Portfolio
  • 11.4.4. Strategic Developments
• 11.5. Duolingo, Inc.
  • 11.5.1. Business Overview
  • 11.5.2. Financial Overview
  • 11.5.3. Product Portfolio
  • 11.5.4. Strategic Developments
• 11.6. Berlitz Corporation (a part of Benesse Holdings Inc.)
  • 11.6.1. Business Overview
  • 11.6.2. Financial Overview
  • 11.6.3. Product Portfolio
• 11.7. Busuu Online S.L. (a part of Chegg, Inc.)
  • 11.7.1. Business Overview
  • 11.7.2. Financial Overview
  • 11.7.3. Product Portfolio
• 11.8. Babbel GmbH
  • 11.8.1. Business Overview
  • 11.8.2. Product Portfolio
  • 11.8.3. Strategic Developments
• 11.9. Linguistica 360, Inc.
  • 11.9.1. Business Overview
  • 11.9.2. Product Portfolio
• 11.10. Mondly
  • 11.10.1. Business Overview
  • 11.10.2. Product Portfolio
  • 11.10.3. Strategic Developments
• 11.11. Elsa Corp.
  • 11.11.1. Business Overview
  • 11.11.2. Product Portfolio
  • 11.11.3. Strategic Developments
• 11.12. Fluentu (a part of Enux Education Limited)
  • 11.12.1. Business Overview
  • 11.12.2. Product Portfolio
• 11.13. Memrise Inc.
  • 11.13.1. Business Overview
  • 11.13.2. Product Portfolio
• 11.14. Mango Languages
  • 11.14.1. Business Overview
  • 11.14.2. Product Portfolio
• 11.15. Rosetta Stone Ltd. (a part of Ixl Learning, Inc.)
  • 11.15.1. Business Overview
  • 11.15.2. Product Portfolio
  • 11.15.3. Strategic Developments
• 11.16. Inlingua International Ltd.
  • 11.16.1. Business Overview
  • 11.16.2. Product Portfolio
• 11.17. Sanako Corporation
  • 11.17.1. Business Overview
  • 11.17.2. Product Portfolio
• 11.18. Transparent Language, Inc.
  • 11.18.1. Business Overview
  • 11.18.2. Product Portfolio
• 11.19. Open Education LLC
  • 11.19.1. Business Overview
  • 11.19.2. Product Portfolio

12. Appendix

• 12.1. Questionnaire
• 12.2. Available Customization