정신건강 앱 시장 규모, 점유율, 예측 및 동향 분석 : 플랫폼별, 용도별, 환자별, 최종 사용자별 - 세계 예측(-2031년)

Mental Health Apps Market Size, Share, Forecast, & Trends Analysis By Platform (Android, iOS) Application (Depression, Anxiety, CBT, DBT, Meditation, Stress) Patient (Adult, Children, Geriatric) End User (Home, Clinic, Hospital)-Global Forecast to 2031

The mental health apps market is expected to reach $2.85 billion by 2031, at a CAGR of 19.3% from 2024 to 2031.

Following thorough secondary and primary research and in-depth analysis of the market scenario, the report discusses key industry drivers, restraints, challenges, opportunities, and trends.

The growth of this market is driven by factors such as the increasing prevalence of mental illnesses, rising accessibility to the Internet, the growing number of smartphone users, a shortage of mental health professionals, and the rising awareness about mental health, driven by favorable public & private initiatives. Furthermore, the increasing popularity of digital therapeutics and the high level of personalization offered by mental health apps are expected to create market growth opportunities.

Based on platform, the market is segmented into Android, iOS, and other platforms. In 2024, the Android segment is expected to account for the largest share of 64.0% of the mental health apps market. This segment's large market share can be attributed to the significantly larger number of Android users globally compared to iOS users. Additionally, the faster approval process of apps on Google Play Store compared to Apple's App Store and the comparatively lower subscription rates for Android apps contribute to the growth of this segment.

Based on application, the mental health apps market is segmented into depression & anxiety management, cognitive behavioral therapy, dialectical behavior therapy, meditation management, stress management, and other applications. In 2024, the depression & anxiety management segment is expected to account for the largest share of the mental health apps market. This segment's large market share is attributed to the high prevalence of depression and anxiety worldwide. There has been an increase in depression and anxiety, with approximately 280 million people affected globally (Source: WHO). This rise can be attributed to various factors, including social, psychological, and biological influences. Mental health apps designed for the therapy of depression and anxiety offer solutions that can help alleviate these conditions without the need for medication.

Based on patient type, the mental health apps market is segmented into adults, children, and older adults. In 2024, the adults segment is expected to account for the largest share of the mental health apps market. This segment's large market share can be attributed to the increasing awareness of mental health issues and the decreasing stigma surrounding mental health in developed countries. Furthermore, the rising prevalence of mental health issues among Generation Z also contributes to the growth of this segment. Generation Z comprises individuals born between 1997 and 2012, with a significant portion falling into the adult category (aged 18 and above). There is an increase in the prevalence of mental disorders among the members of Generation Z. According to data from the American Psychological Association, only 45% of Gen Z individuals reported their mental health as good or excellent.

Based on end user, the global mental health apps market is segmented into home care, hospitals, clinics, and other end users. In 2024, the home care segment is expected to account for the largest share of the market. This segment's large market share can be attributed to the increasing awareness of mental health, growing instances of individuals taking self-initiative to seek help for mental disorders, and the proliferation of telehealth and telemedicine apps for mental health, which can be accessed from home settings.

An in-depth analysis of the geographical scenario of the mental health apps market provides detailed qualitative and quantitative insights about the five major geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. North America is expected to account for the largest share of the global mental health apps market in 2024, followed by Europe and Asia-Pacific. Moreover, the U.S. is expected to account for the larger share of the mental health apps market in North America. The country's large market share can be attributed to the widespread adoption of digital therapeutics and technologically advanced wearable devices, particularly those designed for mental health purposes. Additionally, there is high awareness regarding mental health issues in the U.S., and individuals often have high disposable incomes, which leads to increased adoption of premium mental health apps.

Key companies operating in the mental health apps market are Talkspace, Inc. (U.S.), BetterHelp (U.S.), Headspace Inc. (U.S.), Sanvello Health, Inc. (U.S.), ReachOut Australia (Australia), Calm.com, Inc. (U.S.), Twill Inc. (U.S.), Worry Watch (U.S.), Jade Lizard Software LLC (U.S.), Insight Network Inc. (U.S.), Aura Health (U.S.), MoodMission Pty Ltd (Australia), and Youper Inc. (U.S.).

Scope of the Report:

Mental Health Apps Market Assessment-by Platform

• Android
• iOS
• Other Platforms

(Note: Other Platforms include Windows, Java, Linux, and Symbian)

Mental Health Apps Market Assessment-by Application

• Depression & Anxiety Management
• Cognitive Behavioral Therapy
• Dialectical Behavior Therapy
• Meditation Management
• Stress Management
• Other Applications

(Note: Other Applications include Addiction, OCD, and Panic Attacks)

Mental Health Apps Market Assessment-by Patient Type

• Adult
• Children
• Older Adults

Mental Health Apps Market Assessment-by End User

• Home Care
• Hospitals
• Clinics
• Other End Users

(Note: Other End Users include Therapy Centers, Rehabilitation Centers, Government Institutes, Research Centers, and Corporate Offices)

Mental Health Apps Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Belgium
  • Rest of Europe (RoE)
• Asia-Pacific (APAC)
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • Rest of Asia-Pacific (RoAPAC)
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America (RoLATAM)
• Middle East & Africa

TABLE OF CONTENTS

1. Overview

• 1.1. Market Definition and Scope
• 1.2. Market Ecosystem
• 1.3. Currency and Limitations
• 1.4. Key Stakeholders

2. Research Methodology

• 2.1. Research Approach
• 2.2. Process of Data Collection and Validation
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews with Key Opinion Leaders of The Industry
• 2.3. Market Sizing and Forecast
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
  • 2.3.3. Market Share Analysis
• 2.4. Assumptions For the Study

3. Executive Summary

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Market Dynamics
    • 4.2.1.1. Drivers
      • 4.2.1.1.1. Rising Awareness About Mental Health
      • 4.2.1.1.2. Rising Prevalence of Mental Health Conditions
      • 4.2.1.1.3. Shortage of Mental Health Professionals
    • 4.2.1.2. Restraints
      • 4.2.1.2.1. Not a Comprehensive Solution for Mental Health Treatment/Can Be Replaced by Therapy from Healthcare Professionals
    • 4.2.1.3. Opportunities
      • 4.2.1.3.1. Growing Popularity for Digital Therapeutics
      • 4.2.1.3.2. High Level of Personalization Offered by Mental Health Apps
    • 4.2.1.4. Challenges
      • 4.2.1.4.1. Privacy & Security Concerns
      • 4.2.1.4.2. Low Awareness Regarding Mental Apps and Mental Health Wellbeing in Middle-Low Income Countries
    • 4.2.1.3. Stigma Around Mental Illness
• 4.3. Trends
  • 4.3.1. Integration of Artificial Intelligence (AI) in Mental Health Chatbots
  • 4.3.2. Gamification of Mental Health Apps
  • 4.3.3. Utilization of Virtual Reality (VR) and Predictive Analysis in Mental Health Apps
  • 4.3.4. Pricing Analysis
• 4.4. Case Studies

5. Mental Health Apps Market Assessment-by Platform

• 5.1. Overview
• 5.2. Android
• 5.3. iOS
• 5.4. Other Platforms

6. Mental Health Apps Market Assessment-by Application

• 6.1. Overview
• 6.2. Depression & Anxiety Management
• 6.3. Cognitive Behavioral Therapy
• 6.4. Dialectical Behavioral Therapy
• 6.5. Meditation Management
• 6.6. Stress Management
• 6.7. Other Applications

7. Mental Health Apps Market Assessment-by Patient Type

• 7.1. Overview
• 7.2. Adults (Age 19-59)
• 7.3. Children (Age till 18)
• 7.4. Older Adults (Age 60 & Above)

8. Mental Health Apps Market Assessment-by End User

• 8.1. Overview
• 8.2. Home Care
• 8.3. Hospitals
• 8.4. Clinics
• 8.5. Other End Users

9. Mental Health Apps Market Assessment-by Geography

• 9.1. Overview
• 9.2. North America
  • 9.2.1. U.S.
  • 9.2.2. Canada
• 9.3. Europe
  • 9.3.1. Germany
  • 9.3.2. France
  • 9.3.3. U.K.
  • 9.3.4. Italy
  • 9.3.5. Spain
  • 9.3.6. Denmark
  • 9.3.7. Sweden
  • 9.3.8. Belgium
  • 9.3.9. Rest of Europe
• 9.4. Asia-Pacific
  • 9.4.1. China
  • 9.4.2. India
  • 9.4.3. Japan
  • 9.4.4. Australia
  • 9.4.5. New Zealand
  • 9.4.6. Rest of Asia-Pacific
• 9.5. Latin America
  • 9.5.1. Brazil
  • 9.5.2. Mexico
  • 9.5.3. Rest of Latin America
• 9.6. Middle East & Africa

10. Competition Analysis

• 10.1. Overview
• 10.2. Key Growth Strategies
• 10.3. Competitive Benchmarking
• 10.4. Competitive Dashboard
  • 10.4.1. Industry Leaders
  • 10.4.2. Market Differentiators
  • 10.4.3. Vanguards
  • 10.4.4. Emerging Companies
• 10.5. Market Share Analysis/ Market Ranking, by Key Players (2023)

11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis*)

• 11.1. Talkspace, Inc. (U.S.)
• 11.2. BetterHelp (U.S.)
• 11.3. Headspace Inc. (U.S.)
• 11.4. Sanvello Health, Inc. (U.S.)
• 11.5. ReachOut Australia (Australia)
• 11.6. Calm.com, Inc. (U.S.)
• 11.7. Twill Inc. (U.S.)
• 11.8. Worry Watch (U.S.)
• 11.9. Jade Lizard Software LLC (U.S.)
• 11.10. Insight Network Inc. (U.S.)
• 11.11. Aura Health (U.S.)
• 11.12. MoodMission Pty Ltd (Australia)
• 11.13. Youper Inc. (U.S.)

(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)

12. Appendix

• 12.1. Available Customization
• 12.2. Related Reports