마이크로모빌리티 시장 규모, 점유율, 예측 및 동향 분석 : 모빌리티 유형별, 공유 유형별, 속도별, 최종 사용자별, 지역별 - 세계 예측(-2031년)

Micro Mobility Market by Mobility Type (Electric (E-bikes, E-kick Scooters, Others), Manual), Sharing Type (Docked, Docked-less), Speed, End User (Private, Commercial (Corporate, Universities, Government, Others)) & Geography-Forecasts to 2031

The research report titled, 'Global Micro Mobility Market by Mobility Type (Electric (E-bikes, E-kick Scooters, Others), Manual), Sharing Type (Docked, Docked-less), Speed, End User (Private, Commercial (Corporate, Universities, Government, Others)) & Geography-Forecasts to 2031, provides in-depth analysis of the micro mobility market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The micro mobility market is projected to reach $32.4 billion by 2031, at a CAGR of 12.4% from 2024 to 2031. The growth of this market is driven by the increasing demand for sustainable transportation, rising need for first- and last-mile transportation solutions, widespread use of smartphones, the cost-effectiveness of micro-mobility vehicles, growing venture capital investment fostering startup emergence, and the rising burden associated with car-centric mobility in urban areas. However, the lack of regulatory & legal frameworks restrain the market's growth.

Furthermore, the emergence of multimodal docking & charging and the growing adoption of micro mobility fleets by various governments are expected to generate growth opportunities for the stakeholders in this market. However, theft and vandalism are major challenges impacting market growth. Additionally, the integration of IoT and IoT SIM cards in micro mobility and the use of micro mobility services in smart cities are prominent trends in the micro mobility market.

The global micro mobility market is segmented by offering (manual mobility (bicycles and kick scooters) and electric mobility (e-kick scooters, e-bikes, and e-mopeds)), speed (up to 25 km/h and 25 km/h to 50 km/h), and sharing type (docked and docked-less), end user (private, commercial (corporate, universities, healthcare center, government, and public transit)). The study also evaluates industry competitors and analyses the market at the regional and country levels.

Based on mobility type, the global micro mobility market is broadly segmented into manual mobility and electric mobility. In 2024, the manual mobility segment is expected to account for the larger share of over 53.0% of the global micro mobility market. The segment's large market share is mainly attributed to changing customer preferences towards more sustainable and eco-friendly modes of transportation, increasing need for first- and last-mile transportation solutions, and growing investments in micro mobility infrastructure. For instance, in May 2023, The French government announced plans to spend USD 2.2 billion (EUR 2.0 billion) through 2027 to improve cycle infrastructure. The aim will be to double the cycle lane network, and the government will spend EUR 250 million a year on new bike lanes from 2023 to 2027.

However, the electric mobility segment is expected to record the highest CAGR during the forecast period. This growth is primarily driven by the capability of e-bikes and e-kick scooters to cover longer distances with less effort compared to traditional bikes and the rising focus of key players on developing innovative e-scooters. For instance, in September 2022, VeoRide, Inc. (U.S.) launched Apollo, a dual-passenger vehicle. The Apollo is a class II e-bike that can safely accommodate two riders or additional cargo storage.

Based on speed, the global micro mobility market is segmented into Up to 25 km/h and 25 km/h to 50 km/h. In 2024, the up to 25 km/h segment is expected to account for the larger share of the global micro mobility market. The segment's large share is mainly attributed to the increased demand for compact-sized micro mobility vehicles and the growing focus of micro mobility vehicle manufacturers on stability and ease of riding.

However, the 25 km/h to 50 km/h segment is expected to record the highest CAGR during the forecast period. The growth of this segment is mainly driven by the increasing demand for micro-mobility services and the growing focus of companies on developing powerful micro-mobility vehicles. For instance, in November 2022, NIU Technologies (China) launched its newest micro-mobility product, the NIU BQi-C3 Pro Electric Urban Commuter Bike. It offers a top speed of 28 MPH with an impressive 40-60-mile range and a unique dual battery system.

Based on sharing type, the global micro mobility market is segmented into docked and docked-less. In 2024, the docked segment is expected to account for the larger share of over 75.0% of the global micro mobility market. The segment's large share is mainly attributed to factors such as the benefits of docking to protect vehicles from theft and vandalism, the growing adoption of shared mobility in urban areas, and growing investment in the development of micro mobility docks. For instance, in October 2021, Bolt Operations OU (Estonia) launched the e-scooter charging docks in Estonia to continue Bolt's efforts of reducing car usage and promoting sustainable and safe micro-mobility in cities throughout the world.

Moreover, the docked segment is projected to record the highest CAGR during the forecast period. This segment's growth is mainly driven by the government and municipalities' growing focus on promoting micro mobility and the growing use of micro mobility vehicles for commuting.

Based on end user, the global micro mobility market is broadly segmented into private and commercial. In 2024, the commercial segment is expected to account for the larger share of over 55.0% of the global micro mobility market. The segment's large share is mainly attributed to the growing adoption of micro-mobility vehicles for commercial purposes. For instance, in October 2023, Bird Global, Inc. (U.S.) announced the launch of its state-of-the-art e-scooters at Barksdale Air Force Base in Louisiana. The company aims to provide sustainable and convenient micro-mobility solutions to the military community, enhancing transportation options and promoting eco-friendly practices on the base.

Moreover, the commercial segment is expected to record the highest CAGR during the forecast period. This segment's growth is mainly driven by key players focusing on partnerships to promote micro mobility and the growing use of micro-mobility vehicles for commuting in universities, healthcare centers, and corporate campuses.

Based on geography, the micro mobility market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Europe is expected to account for the largest share of over 37.0% of the global micro mobility market. Europe's significant market share can be attributed to the rising adoption of e-bikes and e-scooters for micro-mobility, the rising emphasis on using micro-mobility to cut down on car usage, traffic congestion, and carbon emissions, and the increasing interest of international companies in promoting sustainable transportation throughout the region. For instance, in July 2023, Bird Global, Inc. (U.S.) announced the expansion and renewal of its operations across Italy, France and Spain. These extensions mark a significant milestone for Bird as it continues to strengthen its commitment to sustainable transportation and urban mobility in Europe.

However, the market in Asia-Pacific is projected to register the highest CAGR of 14.0% during the forecast period. The growth of this regional market is driven by rapid urbanization, which is driving the demand for sustainable urban transportation, increasing interest in shared micro-mobility options, and growing adoption of micro-mobility solutions across the region. For instance, in November 2023, Beam Mobility Holdings Pte. Ltd. (Singapore) launched seated e-scooters in Auckland, New Zealand, offering 300 shared seated e-scooters for hire throughout the city.

Key Players:

The key players operating in the micro mobility market are Bird Global, Inc. (U.S.), Lyft, Inc. (U.S.), Neutron Holdings, Inc. (Lime) (U.S.), Dott (Netherlands), Helbiz Italia S.r.l. (Italy), Bolt Operations OU (Estonia), Voi Technology AB (Sweden), Superpedestrian, Inc. (U.S.), Beam Mobility Holdings Pte. Ltd. (Singapore), Hello Inc. (China), Niu Technologies (China), VeoRide, Inc. (U.S.), felyx sharing B.V. (Netherlands), Boaz Bikes (U.S.), and CycleHop LLC dba HOPR (U.S.).

Key Questions Answered in the Report:

• Which are the high-growth market segments based on mobility type, speed, sharing type, and end user?
• What was the historical market size of the micro mobility market?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, and opportunities in the micro mobility market?
• Who are the major players in the micro mobility market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the micro mobility market?
• What are the different strategies adopted by the major players in the micro mobility market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the emerging players in the global micro mobility market, and how do they compete with the other players?

Scope of the report:

Micro Mobility Market Assessment-by Mobility Type

• Manual Mobility
  • Bicycles
  • Kick Scooters
• Electric Mobility
  • E-kick Scooters
  • E-Bikes
  • E-Mopeds

Micro Mobility Market Assessment-by Speed

• Up to 25 km/h
• 25 km/h to 50 km/h

Micro Mobility Market Assessment-by Sharing Type

• Docked
• Docked-less

Micro Mobility Market Assessment-by End User

• Private
• Commercial
  • Corporate
  • Universities
  • Healthcare Centre
  • Government
  • Public Transit

Micro Mobility Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Sweden
  • Switzerland
  • Netherlands
  • Norway
  • Austria
  • Denmark
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Australia
  • Malaysia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • Israel
  • UAE
  • Rest of Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1 Market Definition & Scope
• 1.2 Currency & Limitations
  • 1.2.1 Currency
  • 1.2.2 Limitations

2. Research Methodology

• 2.1 Research Approach
• 2.2 Process of Data Collection and Validation
  • 2.2.1 Secondary Research
  • 2.2.2 Primary Research/Interviews with Key Opinion Leaders of the Industry
• 2.3 Market Sizing and Forecast
  • 2.3.1 Market Size Estimation Approach
  • 2.3.2 Growth Forecast
• 2.4 Assumptions for the Study

3. Executive Summary

• 3.1 Overview
• 3.2 Market Analysis, by Mobility Type
• 3.3 Market Analysis, by Speed
• 3.4 Market Analysis, by Sharing Type
• 3.5 Market Analysis, by End User
• 3.6 Market Analysis, by Geography
• 3.7 Competition Analysis

4. Market Insights

• 4.1 Overview
• 4.2 Factors Affecting Market Growth
  • 4.2.1 Drivers
    • 4.2.1.1 Growing Demand for Sustainable Transportation
    • 4.2.1.2 Increasing Use of Smartphones
    • 4.2.1.3 Growing Need for First- and Last-Mile Transportation Solutions
    • 4.2.1.4 Rising Burden of Car-centric Mobility in Urban Areas
    • 4.2.1.5 The Low-cost Characteristics of Micromobility Vehicles
    • 4.2.1.6 Growing Venture Capital Investment Resulting in the Emergence of Startups
  • 4.2.2 Restraints
    • 4.2.2.1 Lack of Regulatory & Legal Framework
  • 4.2.3 Opportunities
    • 4.2.3.1 Multimodal Docking and Charging
    • 4.2.3.2 Growing Adoption of Micro Mobility Fleets by Various Governments
  • 4.2.4 Challenges
    • 4.2.4.1 Theft and Vandalism
• 4.3 Key Trends
  • 4.3.1 Integration of IoT & IoT SIM Card in Micro Mobility
  • 4.3.2 Use of Micro Mobility Services in Smart Cities
• 4.4 Porter's Five Forces Analysis
  • 4.4.1 Bargaining Power of Buyers
  • 4.4.2 Bargaining Power of Suppliers
  • 4.4.3 Threat of Substitutes
  • 4.4.4 Threat of New Entrants
  • 4.4.5 Degree of Competition
• 4.5 Vendor Selection Criteria/Factors Influencing Buying Decisions

5. Micro Mobility Market Assessment-by Mobility Type

• 5.1 Overview
• 5.2 Manual Mobility
  • 5.2.1 Bicycles
  • 5.2.2 Kick Scooters
• 5.3 Electric Mobility
  • 5.3.1 E-kick Scooters
  • 5.3.2 E-Bikes
  • 5.3.3 E-Mopeds

6. Micro Mobility Market Assessment-by Speed

• 6.1 Overview
• 6.2 Up to 25 km/h
• 6.3 25 km/h to 50 km/h

7. Micro Mobility Market Assessment-by Sharing Type

• 7.1 Overview
• 7.2 Docked
• 7.3 Docked-less

8. Micro Mobility Market Assessment-by End User

• 8.1 Overview
• 8.2 Private
• 8.3 Commercial
  • 8.3.1 Corporate
  • 8.3.2 Universities
  • 8.3.3 Healthcare Centre
  • 8.3.4 Government
  • 8.3.5 Public Transit

9. Micro Mobility Market Assessment-by Geography

• 9.1 Overview
• 9.2 Europe
  • 9.2.1 U.K.
  • 9.2.2 Germany
  • 9.2.3 France
  • 9.2.4 Italy
  • 9.2.5 Spain
  • 9.2.6 Sweden
  • 9.2.7 Switzerland
  • 9.2.8 Netherlands
  • 9.2.9 Norway
  • 9.2.10 Austria
  • 9.2.11 Denmark
  • 9.2.12 Rest of Europe
• 9.3 Asia Pacific
  • 9.3.1 China
  • 9.3.2 Japan
  • 9.3.3 India
  • 9.3.4 South Korea
  • 9.3.5 Singapore
  • 9.3.6 Australia
  • 9.3.7 Malaysia
  • 9.3.8 Rest of Asia Pacific
• 9.4 North America
  • 9.4.1 U.S.
  • 9.4.2 Canada
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 Middle East & Africa
  • 9.6.1 Israel
  • 9.6.2 UAE
  • 9.6.3 Rest of Middle East & Africa

10. Competition Analysis

• 10.1 Overview
• 10.2 Key Growth Strategies
• 10.3 Competitive Benchmarking
• 10.4 Competitive Dashboard
  • 10.4.1 Industry Leaders
  • 10.4.2 Market Differentiators
  • 10.4.3 Vanguards
  • 10.4.4 Emerging Companies
• 10.5 Market Ranking by Key Players

11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments)

• 11.1 Bird Global, Inc.
• 11.2 Lyft, Inc.
• 11.3 Neutron Holdings, Inc. (Lime)
• 11.4 Dott
• 11.5 Helbiz Italia S.r.l.
• 11.6 Bolt Operations OU
• 11.7 Voi Technology AB
• 11.8 Superpedestrian, Inc.
• 11.9 Beam Mobility Holdings Pte. Ltd.
• 11.10 Hello Inc.
• 11.11 Niu Technologies
• 11.12 VeoRide, Inc.
• 11.13 felyx sharing B.V.
• 11.14 Boaz Bikes
• 11.15 CycleHop LLC dba HOPR

(Note: SWOT analysis of the top 5 companies will be provided.)

12. Appendix

• 12.1 Available Customization
• 12.2 Related Reports