소셜 미디어 관리 시장 : 솔루션별, 조직 규모별, 산업별, 지역별 - 세계 예측(-2030년)

Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031.

The research report titled 'Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031', provides an in-depth analysis of the social media management market in five major geographies and focuses on the current market trends, market sizes, market shares, recent developments, and forecasts to 2031.

The social media management market is projected to reach $15 billion by 2031, at a CAGR of 25% from 2024 to 2031.

The social media management market's growth is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the requirement for effective collaboration and coordination among teams. The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy & security, particularly among large enterprises, are expected to hinder the market growth. Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.

The social media management market is segmented by solution, organization size, vertical, end-use industry, and geography. This study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writing. In 2024, the e-mail campaign segment is expected to account for the largest share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They enable businesses to reach a specific audience segment that has already shown interest in a product or service and to build customer relationships by providing valuable content & information. This approach increases brand loyalty, leading to repeated purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment, which contributes to the large market share of this segment.

Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2024, the large enterprises segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size & resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager.

Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2024, the marketing agencies segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the expertise offered by marketing agencies in creating & executing effective social media strategies for businesses. Furthermore, marketing agencies also utilize data & analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.

Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the social media management market. North America's major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts & platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. dominates North America's social media management software & services market. Canada is also a major market for social media management, with an increasing number of companies using social media platforms for marketing and consumer involvement.

The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).

Key Questions Answered in the Report:

• Which are the high-growth market segments in terms of solutions, organization size, and vertical?
• What is the historical market size for social media management?
• What are the market forecasts and estimates for 2024-2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the social media management market?
• Who are the major players in the social media management market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the social media management market?
• What are the growth strategies adopted by major market players?
• What are the key market trends, and which are the high-growth countries?
• Who are the local emerging players in the social media management market, and how do they compete with the other players?

Scope of the Report:

Social Media Management Market Assessment-by Solution

• E-Mail Campaign
• Scheduling
• Monitoring
• Analytics
• Listening
• Customer Relationship Management (CRM)
• Team Collaboration
• Advertising Management
• AI Content Writer

Social Media Management Market Assessment-by Organization Size

• Small & Medium-sized Enterprises
• Large Enterprises

Social Media Management Market Assessment-by Vertical

• Marketing Agencies
• Banking, Financial Services, and Insurance (BFSI)
• Fast-Moving Consumer Goods (FMCG)
• IT & Telecom
• Electronics & Semiconductors
• Media & Entertainment
• Education
• Pharma & Healthcare
• Automobile
• Other Verticals

Social Media Management Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Indonesia
  • Malaysia
  • Rest of Asia-Pacific
• Latin America
  • Middle East & Africa

TABLE OF CONTENTS

1. Market Definition & Scope

• 1.1 Market Definition
• 1.2 Market Ecosystem
• 1.3 Currency and Limitations
• 1.4 Key Stakeholders

2. Research Methodology

• 2.1 Research Process
• 2.2 Data Collection & Validation
  • 2.2.1 Secondary Research
  • 2.2.2 Primary Research
• 2.3 Market Assessment
  • 2.3.1 Market Estimation
  • 2.3.2 Growth Forecast

3. Executive Summary

4. Market Insights

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Social Media Management Market Drivers: Impact Analysis (2024-2030)
  • 4.3.1 Increasing Need for Customer Engagement Using Social Media
  • 4.3.2 Growing Need for Integrated Platforms for Managing Various Social Media Accounts
  • 4.3.3 High Demand for Social Media Management Solutions from Businesses for Lead Generation
  • 4.3.4 Need for Effective Collaboration and Coordination Among Teams
• 4.4 Social Media Management Market Opportunities: Impact Analysis (2024-2030)
  • 4.4.1 Increasing Adoption of Social Media Management Solutions among SMEs.
  • 4.4.2 Increasing Integration of Social Media Management Solutions with Various Marketing Channels
• 4.5 Social Media Management Market Challenges: Impact Analysis (2024-2030)
  • 4.5.1 Intense Competition
  • 4.5.2 Constantly Changing Social Media Algorithms
  • 4.5.3 Concerns Related to Data Privacy and Security, particularly Among Large Enterprises
• 4.6 Social Media Management Market Trends: Impact Analysis (2024-2030)
  • 4.6.1 High Demand for Tailored Social Media Management Platforms
  • 4.6.2 Increasing Integration of SMM Platforms with Messaging Apps such as WhatsApp, Messenger, and WeChat
• 4.7 Case Studies
• 4.8 Value Chain Analysis

5. Social Media Management Market Assessment-by Solution

• 5.1 Introduction
• 5.2 E-Mail Campaign
• 5.3 Scheduling
• 5.4 Monitoring
• 5.5 Analytics
• 5.6 Listening
• 5.7 Customer Relationship Management (CRM)
• 5.8 Team Collaboration
• 5.9 Advertising Management
• 5.10 AI Content Writer

6. Social Media Management Market Assessment-by Organization Size

• 6.1 Introduction
• 6.2 Small & Medium-sized Enterprises
• 6.3 Large Enterprises

7. Social Media Management Market Assessment-by Vertical

• 7.1 Introduction
• 7.2 Marketing Agencies
• 7.3 Banking, Financial Services and Insurance (BFSI)
• 7.4 Fast-Moving Consumer Goods (FMCG)
• 7.5 IT & Telecom
• 7.6 Electronics & Semiconductors
• 7.7 Media & Entertainment
• 7.8 Education
• 7.9 Pharma & Healthcare
• 7.10 Automobile
• 7.11 Other Verticals

8. Social Media Management Market Assessment-by Geography

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 U.K.
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia-Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 Indonesia
  • 8.4.6 Malaysia
  • 8.4.7 Rest of Asia-Pacific
• 8.5 Latin America
• 8.6 Middle East & Africa

9. Competition Analysis

• 9.1 Overview
• 9.2 Key Growth Strategies
  • 9.2.1 Market Differentiators
  • 9.2.2 Synergy Analysis: Major Deals & Strategic Alliances
• 9.3 Competitive Dashboard
  • 9.3.1 Industry Leaders
  • 9.3.2 Market Differentiators
  • 9.3.3 Vanguards
  • 9.3.4 Emerging Companies
• 9.4 Vendor Market Positioning
• 9.5 Market Share Analysis (2022)

10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

• 10.1 Adobe Inc. (U.S.)
• 10.2 Qualtrics XM (U.S.)
• 10.3 IBM Corporation (U.S.)
• 10.4 HubSpot, Inc. (U.S.)
• 10.5 Google LLC (U.S.)
• 10.6 Oracle Corporation (U.S.)
• 10.7 Buffer (U.S.)
• 10.8 Sprinklr, Inc. (U.S.)
• 10.9 Zoho Corporation (India)
• 10.10 Falcon.io (Denmark)
• 10.11 Brandwatch (U.K.)
• 10.12 Hootsuite Inc. (Canada)
• 10.13 Digimind (France)
• 10.14 Agorapulse SAS (France)
• 10.15 NetBase Quid (U.S.)

11. Appendix

• 11.1 Related Reports
• 11.2 Available Customizations