세계의 IPTV 시장 규모, 점유율, 예측 및 동향 분석 : 구독 유형, 연결 방식, 스트리밍 장치, 최종 사용자 및 지역별 IPTV 시장 규모, 점유율, 예측 및 동향 분석 - 예측(-2031년)

IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031

The research report titled, ''IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031', provides an in-depth analysis of the IPTV market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The IPTV market is projected to reach $145.1 billion by 2031, at a CAGR of 12.4% from 2024 to 2031.

The growth of this market is attributed to the rising popularity of live streaming services, the increasing adoption of streaming devices such as smartphones, tablets, smart TVs, and laptops, and the growing demand for video content and personalized viewing experiences by consumers. However, data security & privacy concerns restrain the market's growth. Furthermore, the rising adoption of cloud gaming and the increasing integration of IPTV with smart home technology are expected to create significant opportunities for this market. However, licensing & copyright regulations, technical glitches, and the need for regular software updates are some challenges to this market's growth. Additionally, the integration of augmented reality (AR) and virtual reality (VR) and increasing consumer preference for personalized on-demand content are a prominent trend in this market.

The IPTV market is segmented by subscription type (free subscription, paid subscription, and freemium subscription), connection type (single connection and multi-connection), streaming devices (smart TVs, smartphones and tablets, laptops and PCs, and other streaming devices), and end user (individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on subscription type, the IPTV market is segmented into free subscriptions, paid subscriptions, and freemium subscriptions. In 2024, the free subscription segment is expected to account for the largest share of over 47.0% of the IPTV market. This segment's large market share can be attributed to the growing adoption of video-on-demand platforms, the increasing availability of free channels on IPTV, and the growing trend of transitioning from traditional cable to IPTV. However, the freemium subscription segment is expected to register the highest CAGR during the forecast period.

Based on Connection Type, the IPTV market is segmented into single connection and multi-connections. In 2024, the single connection segment is expected to account for a larger share of over 66.0% of the IPTV market. However, the multi-connections segment is expected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the growing need for simultaneous multi-streaming, increasing demand for flexible content viewing options, and rising need for multi-device connectivity. Multi-connection IPTV enables concurrent streaming on several devices, allowing each user to switch to their preferred channels or programs, thereby enhancing the overall entertainment experience.

Based on streaming devices, the IPTV market is segmented into smart TVs, smartphones and tablets, laptops & pcs, and other streaming devices. In 2024, the smart TVs segment is expected to account for the largest share of over 59.0% of the IPTV market. This segment's large market share can be attributed to the increasing demand for large-screen experiences and user-friendly interfaces, growing adoption of smart TVs due to its built-in internet connectivity feature to access IPTV, and growing sales of smart TVs. However, the smartphones & tablets segment is expected to register the highest CAGR during the forecast period.

Based on end user, the IPTV market is segmented into individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users. In 2024, the individuals segment is expected to account for the largest share of over 26.0% of the IPTV market. This segment's large market share can be attributed to the rising need for multi-device accessibility and connectivity, a growing demand for on-demand video content, and the increasing use of live-streaming platforms. Additionally, some interactive features such as pause & play, and program recording, smooth streaming, and scheduling flexibility are factors that help the growth of this market. However, the hospitality & leisure segment is expected to register the highest CAGR during the forecast period.

Based on geography, the IPTV market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of over 38.0% of the IPTV market. The region's large share is attributed to the growing proliferation of live streaming services, high-speed internet penetration in the region, rising sales of internet-enabled devices, increasing demand for digital entertainment services, a growing population in the region, and collaboration between key market players in the region. However, Asia-Pacific is expected to register the highest CAGR of over 13.5% during the forecast period.

Key Players:

The key players operating in the IPTV market are KING IPTV (Iceland), IPTVtune.com (U.K.), TrendyScreen (U.S.), TiVistation (U.S.), Fubo IPTV (U.S.), OTTOcean (U.K.), SSTV IPTV (U.K.), Xtreme HD IPTV.ORG (U.S.), CatchON TV (Romania), Kemo IPTV (U.S.), NOMAD IPTV (U.S.), Beast TV (U.S.), Nikon IPTV (U.S.), Xstream7 (U.K.), and Euro IPTV (France).

Key questions answered in the report:

• Which are the high-growth market segments in subscription type, connection type, streaming devices, and end user?
• What is the historical market size for IPTV across the globe?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, opportunities, and challenges in the IPTV market?
• Who are the major players in the market, and what are their market shares?
• How is the competitive landscape for the IPTV market?
• What are the recent developments in the IPTV market?
• What are the different strategies adopted by the major players in the market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the IPTV market, and how do they compete with other players?

Scope of the Report:

IPTV Market Assessment-by Subscription Type

• Free Subscriptions
• Paid Subscriptions
• Freemium Subscriptions

IPTV Market Assessment-by Connection Type

• Single Connection
• Multi-connections

IPTV Market Assessment-by Streaming Device

• Smart TV
• Smartphones and Tablets
• Laptop & PCs
• Other Streaming Devices

IPTV Market Assessment-by End User

• Individuals
• Hospitality & Leisure
• Corporate
• Education
• Transport
• Manufacturing
• Healthcare
• Other End Users

IPTV Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Netherlands
  • Sweden
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Indonesia
  • Rest of Asia- Pacific
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • UAE
  • Israel
  • Rest of Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition & Scope
• 1.2. Currency & Limitations
  • 1.2.1. Currency
  • 1.2.2. Limitations

2. Research Methodology

• 2.1. Research Approach
• 2.2. Data Collection & Validation Process
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
• 2.3. Market Sizing & Forecasting
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
• 2.4. Assumptions for the Study

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Analysis, by Subscription Type
• 3.3. Market Analysis, by Connection Type
• 3.4. Market Analysis, by Streaming Device
• 3.5. Market Analysis, by End User
• 3.6. Market Analysis, by Geography
• 3.7. Competitive Analysis

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Drivers
    • 4.2.1.1. Rising Popularity of Live Streaming Services
    • 4.2.1.2. Increasing Adoption of Devices with Streaming Capabilities
    • 4.2.1.3. Growing Demand for Video Content and Personalized Viewing Experiences
  • 4.2.2. Restraints
    • 4.2.2.1. Data Security & Privacy Concerns
  • 4.2.3. Opportunities
    • 4.2.3.1. Growth in Cloud Gaming & Streaming Platforms
    • 4.2.3.2. Increasing Integration of IPTV with Smart Home Technologies
  • 4.2.4. Challenges
    • 4.2.4.1. Licensing & Copyright Regulations
    • 4.2.4.2. Technical Glitches and the Need for Regular Software Updates
• 4.3. Trends
  • 4.3.1. Integration of Augmented Reality (AR) and Virtual Reality (VR)
  • 4.3.2. Increasing Consumer Preference for Personalized On-demand Content
• 4.4. Case Studies
• 4.5. Pricing Models
• 4.6. List of Key Stakeholders

5. IPTV Market Assessment-by Subscription Type

• 5.1. Overview
• 5.2. Free Subscription
• 5.3. Paid Subscription
• 5.4. Freemium Subscription

6. IPTV Market Assessment-by Connection Type

• 6.1. Overview
• 6.2. Single Connection
• 6.3. Multi-connection

7. IPTV Market Assessment-by Streaming Device

• 7.1. Overview
• 7.2. Smart TVs
• 7.3. Smartphones & Tablets
• 7.4. Laptops & PCs
• 7.5. Other Streaming Devices

8. IPTV Market Assessment-by End User

• 8.1. Overview
• 8.2. Individuals
• 8.3. Hospitality & Leisure
• 8.4. Corporates
• 8.5. Education
• 8.6. Transport
• 8.7. Manufacturing
• 8.8. Healthcare
• 8.9. Other End Users

9. IPTV Market Assessment-by Geography

• 9.1. Overview
• 9.2. North America
  • 9.2.1. U.S.
  • 9.2.2. Canada
• 9.3. Europe
  • 9.3.1. Germany
  • 9.3.2. U.K.
  • 9.3.3. France
  • 9.3.4. Italy
  • 9.3.5. Spain
  • 9.3.6. Netherlands
  • 9.3.7. Sweden
  • 9.3.8. Rest of Europe
• 9.4. Asia-Pacific
  • 9.4.1. China
  • 9.4.2. Japan
  • 9.4.3. India
  • 9.4.4. South Korea
  • 9.4.5. Australia & New Zealand
  • 9.4.6. Indonesia
  • 9.4.7. Rest of Asia-Pacific
• 9.5. Latin America
  • 9.5.1. Mexico
  • 9.5.2. Brazil
  • 9.5.3. Rest of Latin America
• 9.6. Middle East & Africa
  • 9.6.1. UAE
  • 9.6.2. Israel
  • 9.6.3. Rest of Middle East & Africa

10. Competition Analysis

• 10.1. Overview
• 10.2. Key Growth Strategies
• 10.3. Competitive Benchmarking
• 10.4. Competitive Dashboard
  • 10.4.1 Industry Leaders
  • 10.4.2. Market Differentiators
  • 10.4.3. Vanguards
  • 10.4.4. Emerging Companies
• 10.5. Market Share Analysis

11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis*)

• 11.1. KING IPTV
• 11.2. IPTVTune.com
• 11.3. TrendyScreen
• 11.4. TiVistation
• 11.5. Fubo IPTV
• 11.6. OTTOcean
• 11.7. SSTV IPTV
• 11.8. Xtreme HD IPTV.ORG
• 11.9. CatchON TV
• 11.10. Kemo IPTV
• 11.11. DigitaLizard IPTV
• 11.12. Beast TV
• 11.13. Nikon IPTV
• 11.14. Xstream7
• 11.15. Voco TV

(Note: SWOT analysis will be provided for the top 5 companies.)

12. Appendix

• 12.1. Available Customization
• 12.2. Related Reports