OTA(Over-the-Air) 시장 : 제품(솔루션(FOTA, SOTA), 서비스), 용도(OTA 테스트, 무선 통신, 소프트웨어 펌웨어 업데이트, 규제 준수), 산업(자동차, 은행/금융서비스/보험(BFSI), 소매업), 지역별 - 세계 시장 예측(-2031년)

Over-the-air Market by Offering (Solutions (FOTA, SOTA), Services), Application (OTA Testing, Wireless Communication, Software & Firmware Update, Regulatory Compliance), Industry (Automotive, BFSI, Retail), and Geography-Global Forecast to 2031

The research report titled, 'Over-the-air Market by Offering (Solutions (FOTA, SOTA), Services), Application (OTA Testing, Wireless Communication, Software & Firmware Update, Regulatory Compliance), Industry (Automotive, BFSI, Retail), and Geography-Global Forecast to 2031', provides in-depth analysis of the Over-the-air (OTA) market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The over-the-air (OTA) market is projected to reach $20.7 billion by 2031, at a CAGR of 14.7% from 2024 to 2031. The growth of this market is driven by the proliferation of IoT devices, the growing need to reduce the costs associated with manual updates and device recalls, and the increasing demand for connected features in vehicles. Additionally, the integration of edge computing & blockchain technology for OTA updates and the emergence of vehicle-to-everything (V2X) connectivity are expected to create market growth opportunities. However, limited network bandwidth may restrain the growth of this market. Furthermore, concerns regarding data security are major challenges for the players operating in this market.

Additionally, the deployment of 5G networks for faster OTA updates is a key trend in the over-the-air (OTA) market.

The global over-the-air (OTA) market is segmented by offering, application, and end-use industry. The study also evaluates end-use industry competitors and analyzes the market at the region/country level.

Based on offering, the global over-the-air (OTA) market is broadly segmented into solutions and services. The solutions segment is further segmented into firmware over-the-air (FOTA) and software over-the-air (SOTA). In 2024, the solutions segment is expected to account for a larger share of over 65.0% of the global over-the-air (OTA) market. The large market share of this segment is attributed to the increasing need to manage software upgrades, cybersecurity patches, and mission-critical updates and the growing demand for OTA solutions to deliver software updates to devices, including operating system upgrades, firmware updates, and performance improvements.

However, the services segment is projected to register a higher CAGR during the forecast period due to the increasing need for OTA services for updating applications and software components installed on devices, the rising need to manage network infrastructure, optimize performance, remotely manage devices, and deliver new services effectively, and growing use of 5G OTA services to evaluate the performance, reliability, and functionality of 5G wireless devices and systems in real-world conditions.

Based on application, the global over-the-air (OTA) market is broadly segmented into OTA testing, software & firmware updates, wireless communication, and regulatory compliance. In 2024, the software & firmware update segment is expected to account for the largest share of over 45.0% of the global over-the-air (OTA) market. The large market share of this segment is attributed to the proliferation of connected devices, including smartphones, IoT devices, and automotive systems, the increasing need to deploy security patches, encryption updates, and privacy enhancements to protect against cyber threats and safeguard sensitive data, and the growing need to keep up with evolving software and hardware capabilities to ensure products remain competitive and up-to-date.

However, the OTA testing segment is projected to register the highest CAGR during the forecast period due to the growing need for OTA testing to assess the antenna performance, ensure wireless devices comply with end-use industry standards and regulatory requirements, evaluate the MIMO performance in wireless devices, and measure the throughput and data rates of 5G devices.

Based on end-use industry, the global over-the-air (OTA) market is broadly segmented into IT & telecommunications, automotive, consumer electronics, manufacturing, BFSI, transportation & logistics, energy & power, aerospace & defense, retail, healthcare, and other end-use industries. In 2024, the IT & telecommunications segment is expected to account for the largest share of over 30.0% of the global over-the-air (OTA) market. The large market share of this segment is attributed to factors such as the growing need to extend the lifecycle of varying devices, including servers, routers, switches, and network devices, by providing software upgrades and patches, the increasing need for remote device management, configuration, and monitoring, and the growing demand for OTA solutions to ensure the reliability, performance, and security of network infrastructure.

However, the automotive segment is projected to register the highest CAGR during the forecast period due to the increasing need to reduce the need for physical recalls due to software-related issues, the growing adoption of autonomous electric vehicles, the proliferation of connected car services, including telematics and vehicle-to-everything communication (V2X), and the growing demand for OTA updates to maintain and upgrade vehicle systems and ensure compliance with evolving regulations and standards.

Based on geography, the global over-the-air (OTA) market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 35.0% of the global over-the-air (OTA) market, followed by Europe and Asia-Pacific. North America's significant market share can be attributed to the increasing advancements in connected car technologies, autonomous vehicles, and electric vehicles, the increasing use of OTA updates to ensure compliance with regulatory requirements and standards for data privacy, security, and safety, the growing adoption of OTA technology in aerospace & defense systems, the increasing adoption of software-defined infrastructure and systems, and the growing adoption of IoT devices including smart home devices, industrial sensors, healthcare monitors, and agricultural sensors.

However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growing number of smartphone users and connected devices, the emergence of 5G networks, the increasing need to reduce manual intervention, physical recalls, and on-site maintenance, the increasing adoption of digital technologies, including cloud computing and online services, and the growing demand for consumer electronics, including smart TVs, streaming devices, gaming consoles, and home appliances in the region are expected to support the growth of this market.

Key Players:

The key players operating in the over-the-air (OTA) market are Thales (France), T-Systems International GmbH (Germany), HARMAN International (U.S.), NXP Semiconductors N.V. (Netherlands), BlackBerry Limited (Canada), Intertek Group plc (U.K.), TUV SUD (Germany), Airbiquity Inc. (U.S.), Nokia (Finland), Cyient Limited (India), IDEMIA (France), Microwave Vision, SA. (MVG) (France), Excelfore Corporation (U.S.), Sibros Technologies Inc. (U.S.), Memfault Inc. (U.S.), UL LLC (U.S.), Keysight Technologies, Inc. (U.S.), EMITE Ing.S.L. (Spain), Microchip Technology Inc. (U.S.), shanghai Facom Technology CO., LTD. (HBTE) (China), Advantal Technologies Private Limited (India), and Carota Corp (Taiwan).

Key questions answered in the report:

• Which are the high-growth segments in the global over-the-air (OTA) market based on offering, application, end-use industry, and geography?
• What is the historical market size for over-the-air (OTA) across the globe?
• What are the global over-the-air (OTA) market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, opportunities, and challenges in the global over-the-air (OTA) market?
• Who are the major players, and what shares do they hold in the global over-the-air (OTA) market?
• What is the competitive landscape like in the global over-the-air (OTA) market?
• What are the recent developments in the global over-the-air (OTA) market?
• What are the different strategies adopted by the major players in the global over-the-air (OTA) market?
• What are the key geographic trends, and which are the high-growth countries in the global over-the-air (OTA) market?
• Who are the local emerging players in the global over-the-air (OTA) market, and how do they compete with the other players?

Scope of the report:

Over-the-air (OTA) Market Assessment-by Offering

• Solutions
  • Firmware over-the-air (FOTA)
  • Software over-the-air (SOTA)
• Services

Over-the-air (OTA) Market Assessment-by Application

• OTA Testing
• Software & Firmware Updates
• Wireless Communication
• Regulatory Compliance

Over-the-air (OTA) Market Assessment-by End-use industry

• IT & Telecommunications
• Automotive
• Consumer Electronics
• Manufacturing
• BFSI
• Transportation & Logistics
• Energy & Power
• Aerospace & Defense
• Retail
• Healthcare
• Other End-use Industries

Over-the-air (OTA) Market Assessment-by Geography

• North America
• U.S.
• Canada
• Europe
• Germany
• U.K.
• France
• Italy
• Spain
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• South Korea
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1 Market Definition & Scope
• 1.2 Market Ecosystem
• 1.3 Currency & Limitations
• 1.4 Key Stakeholders

2. Research Methodology

• 2.1 Research Approach
• 2.2 Data Collection & Validation
  • 2.2.1 Secondary Research
  • 2.2.2 Primary Research
• 2.3 Market Assessment
  • 2.3.1 Market Size Estimation
  • 2.3.2 Bottom-up Approach
  • 2.3.3 Top-down Approach
  • 2.3.4 Growth Forecast
• 2.4 Assumptions for the Study

3. Executive Summary

• 3.1 Market Overview
• 3.2 Market Analysis, by Offering
• 3.3 Market Analysis, by Application
• 3.4 Market Analysis, by End-use Industry
• 3.5 Market Analysis, by Geography
• 3.6 Competitive Analysis

4. Market Insights

• 4.1 Overview
• 4.2 Factors Affecting Market Growth
  • 4.2.1 Drivers
    • 4.2.1.1 Proliferation of IoT devices
    • 4.2.1.2 Growing Need to Reduce the Costs Associated with Manual Updates and Device Recalls
    • 4.2.1.3 Increasing Demand for Connected Features in Vehicles
  • 4.2.2 Restraints
    • 4.2.2.1 Limited network bandwidth
  • 4.2.3 Opportunities
    • 4.2.3.1 Integration of Edge Computing & Blockchain Technology for OTA Updates
    • 4.2.3.2 Emergence of Vehicle-to-everything (V2X) Connectivity
  • 4.2.4 Challenges
    • 4.2.4.1 Concerns Regarding Data Security
  • 4.2.5 Trends
    • 4.2.5.1 Deployment of 5G Networks for Faster OTA Updates
• 4.3 Case Studies

5. Global Over-the-air (OTA) Market Assessment-by Offering

• 5.1 Overview
• 5.2 Solutions
  • 5.2.1 Firmware Over-the-air (FOTA)
  • 5.2.2 Software Over-the-air (SOTA)
• 5.3 Services

6. Global Over-the-air (OTA) Market Assessment-by Application

• 6.1 Overview
• 6.2 OTA Testing
• 6.3 Software & Firmware Updates
• 6.4 Wireless Communication
• 6.5 Regulatory Compliance

7. Global Over-the-air (OTA) Market Assessment-by End-use Industry

• 7.1 Overview
• 7.2 IT & Telecommunications
• 7.3 Automotive
• 7.4 Consumer Electronics
• 7.5 Manufacturing
• 7.6 BFSI
• 7.7 Transportation & Logistics
• 7.8 Energy & Power
• 7.9 Aerospace & Defense
• 7.10 Retail
• 7.11 Healthcare
• 7.12 Other End-use Industries

8. Over-the-air (OTA) Market Assessment-by Geography

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia-Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 South Korea
  • 8.4.5 Rest of Asia-Pacific
• 8.5 Latin America
• 8.6 Middle East & Africa

9. Global Over-the-air (OTA) Market Assessment-Competitive Analysis

• 9.1 Overview
• 9.2 Key Growth Strategies
• 9.3 Competitive Benchmarking
• 9.4 Competitive Dashboard
  • 9.4.1 Industry Leaders
    • 9.4.1.1 Market Ranking by the Key Players
  • 9.4.2 Market differentiators
  • 9.4.3 Vanguards
  • 9.4.4 Emerging Companies

10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Recent Developments)

• 10.1 Thales (France)
• 10.2 T-Systems International GmbH (Germany)
• 10.3 HARMAN International (U.S.)
• 10.4 NXP Semiconductors N.V. (Netherlands)
• 10.5 BlackBerry Limited (Canada)
• 10.6 Intertek Group plc (U.K.)
• 10.7 TUV SUD (Germany)
• 10.8 Airbiquity Inc. (U.S.)
• 10.9 Nokia (Finland)
• 10.10 Cyient Limited (India)
• 10.11 IDEMIA (France)
• 10.12 Microwave Vision, SA. (MVG) (France)
• 10.13 Excelfore Corporation (U.S.)
• 10.14 Sibros Technologies Inc. (U.S.)
• 10.15 Memfault Inc. (U.S.)
• 10.16 UL LLC (U.S.)
• 10.17 Keysight Technologies, Inc. (U.S.)
• 10.18 EMITE Ing.S.L. (Spain)
• 10.19 Microchip Technology Inc. (U.S.)
• 10.20 Advantal Technologies Private Limited (India)
• 10.21 Carota Corp (Taiwan)
• 10.22 shanghai Facom Technology CO., LTD. (HBTE) (China)

(Note: SWOT Analysis of the Top 5 Companies will be Provided)

11. Appendix

• 11.1 Available Customization
• 11.2 Related Reports