MVNO 사업 계획 및 재무 모델링 스프레드시트(2025년)

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation.

Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

The MVNO Business Plan includes analysis necessary for an MVNO to make crucial implementation and operations decisions, such as working directly with a mobile network operator (MNO) or using an MVNX. An MVNX platform is a comprehensive solution that enables Mobile Virtual Network Operators (MVNOs) to offer a wide range of mobile services to their customers.

• MVNX provides the necessary infrastructure and tools for MVNOs to manage their operations, including network access, billing, customer service, and marketing. It provides the necessary infrastructure and support to compete effectively in the mobile market.
• MVNX platforms act as a crucial bridge between Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs), facilitating their collaboration and enabling the growth of the MVNO market. This includes simplifying network access, providing essential infrastructure and services, and reducing costs and accelerating time to market.

MVNO Business Plan Financial Modeling Spreadsheet

Why build your financial assessment from scratch? This includes an Excel spreadsheet with financial modeling including:

This detailed, working Excel spreadsheet provides pro-forma information for a five-year projection based on assumptions for Contendus. The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO Business plan.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. The Business
• 2.2. The Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing, and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Setup Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Working with MVNEs, MVNAs, and MVNX

15. Conclusions

16. Appendix

• 16.1. Cellular Operator Organization Structure
• 16.2. Initiating Contact with MNOs
• 16.3. Strategy Development

Figures:

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: MVNO OSS/BSS Planning

Tables:

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid services Distribution and Replenishment