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소비자용 자동차 엔터테인먼트 : 제조업체와 서드파티의 커넥티드카 인포테인먼트 앱 비교(2021-2026년)

Consumer Automobile Entertainment: Manufacturer vs. Third-party Connected Vehicle Infotainment Apps 2021 - 2026

리서치사 Mind Commerce
발행일 2021년 01월 상품 코드 984932
페이지 정보 영문 74 Pages
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소비자용 자동차 엔터테인먼트 : 제조업체와 서드파티의 커넥티드카 인포테인먼트 앱 비교(2021-2026년) Consumer Automobile Entertainment: Manufacturer vs. Third-party Connected Vehicle Infotainment Apps 2021 - 2026
발행일 : 2021년 01월 페이지 정보 : 영문 74 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 차량탑재 인포테인먼트 시장 규모는 2026년에는 771억 달러에 달할 것으로 예측됩니다. 차량 중심 생태계가 아닌 운전자 중심 인포테인먼트 시스템을 구축하는 것이 2030년까지 중요한 성공요인의 하나로서 생각됩니다. 많은 자동차 제조업체가 서드파티제 인포테인먼트 시스템을 도입하고 있으며, 이 경향은 자동차 판매대수 감소에 의해 가속되고 애프터 세일즈 서비스에 대한 의존도가 높아질 것으로 예측됩니다.

자동차 인포테인먼트 시장은 내비게이션 시스템, 프리미엄 오디오·비디오 시스템, 차량탑재 광고, 커머스, 스마트 모빌리티 서비스 등 다양한 서비스로서의 신흥 시스템으로 구성되어 있습니다. 텔레매틱스 프로바이더나 애프터마켓 서비스 프로바이더 등 자동차 밸류체인 내의 다양한 공급업체가 SDC 생태계의 발전에 기여하고 있습니다. 이 생태계는 차량탑재 엔터테인먼트의 기반이 될 전망입니다.

소비자용 자동차 엔터테인먼트(Consumer Automobile Entertainment)에 대해 조사했으며, OS, 미들웨어, HMI, 스마트폰 앱 통합, OEM SDK 등 소프트웨어와 앱의 플랫폼 평가, 차량 인포테인먼트 시장 예측, 주요 기업의 전략, 애플리케이션, 솔루션, 국가별 시장 분석, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 주요 요약

제2장 커넥티드카 인포테인먼트 시스템 : 소프트웨어 플랫폼의 대두

  • 자동차 OEM, OS 플랫폼, 미들웨어, 기타 서드파티 플랫폼
    • OS 플랫폼
    • 미들웨어 플랫폼
    • HMI 플랫폼
    • 앱 플랫폼
    • 스마트폰 앱 플랫폼
    • OEM SDK 플랫폼
  • 운전자 중심 인포테인먼트 시스템
  • 차량 중심 텔레매틱스 솔루션
  • OEM vs. 서드파티
  • 온보드 vs. 클라우드 기반

제3장 자동차용 인포테인먼트 앱 플랫폼과 새로운 과제

  • 자동차 OEM 이니셔티브
  • 서드파티 앱 프로바이더
  • API 기반 개발 생태계
  • 커넥티드 서비스의 수익화
  • 사이버 보안 과제에 대한 대처
  • 차량탑재 인포테인먼트 시스템의 구입 또는 구축 결정
  • 통합 전략을 채용 및 파트너십 구축
  • 시대의 소프트웨어 정의 차량 준비

제4장 사례 연구

  • "차세대 자동차 인포테인먼트로서의 스마트폰" 컨셉
  • QNX와 프리스케일 : 자동차용 인포테인먼트
  • Ford Motor Company 사례 연구 : 차세대 SYNC3 개발
  • BOSCH 사례 연구 : GENIVI 채용
  • Apple CarPlay : 커넥티드카 프라임 타임의 준비

제5장 기업 분석

  • QNX(BlackBerry)
  • Mojio Inc.
  • Airbiquity Inc.
  • IBM Corporation
  • Vimcar Inc.
  • Thales Group
  • Apple(CarPlay)
  • Google(Android Auto)
  • Inrix Inc.
  • Ford Motor Company

제6장 시장 전망과 예측

  • 다양한 생태계로 향하는 차량과 차량탑재 인포테인먼트 시스템 시장의 대두
  • 커넥티드 차량탑재 인포테인먼트 시스템 시장 예측(2021-2026년)
    • 세계 시장 : OEM vs. 기타 및 접속 종류
    • 지역 시장
    • 주요 국가의 시장
  • 커넥티드 차량탑재 인포테인먼트 모듈 장착차 예측(2021-2026년)
    • 세계의 인포테인먼트 모듈 장착차 예측 : OEM vs. 기타 및 스마트폰에서 지원되는 모듈 종류
    • 지역의 인포테인먼트 모듈 장착차 예측
    • 주요 국가의 인포테인먼트 모듈 장착차 예측

제7장 결론과 제안

KSM 21.02.04

Overview:

This report evaluates software and app platforms including OS, middleware, HMI, smartphone app integration, and OEM SDKs. The report compares the strategic advantages between driver-centric and vehicle-centric infotainment systems. The report also evaluates key initiatives of auto OEMs, third-party app providers, and monetization strategies for automakers in the emerging in-vehicle infotainment ecosystem.

Select Research Findings:

  • Aftermarket is the largest segment with 42.4% of the total market in 2026
  • Asia Pacific is the largest region with 31.8% of the total global market in 2026
  • The USA aftermarket will reach $13.4B by 2026, while OEMs will reach $7.54B
  • USA is the largest country in the North America, while Germany, France, UK, and Russia are major countries in Europe
  • Asia Pacific is expected to have the highest growth with a CAGR of 34.9% during 2021 to 2026, led by China, Japan, Korea, and India

The connected car ecosystem is rapidly evolving as a result of the dominant industry trend to leverage software-defined cars to provide cloud-based services that are indirectly related to driving itself and more concerned with the overall vehicle occupant experience. This trend within the automobile infotainment market includes auto OEMs developing their own application platforms that integrate with third-party app development for in-vehicle infotainment systems.

The automobile infotainment market consists of emerging systems as diverse services including navigation system, premium audio and video systems, in-vehicle advertising, commerce, and smart mobility services such as travel, hotel, flight and train, robo-taxi, ride sharing/rental, health and education services, and content including video, music, and movies. Various suppliers within the automotive value chain, such as telematics providers and aftermarket service providers, are contributing to develop the SDC ecosystem. This ecosystem is the foundation for in-vehicle entertainment.

Our research indicates that one of the biggest growth impediments for the automobile infotainment market currently is usability. Many of the build-in systems are surprisingly not as user-friendly as expected. In contrast, some of the aftermarket systems with simple to understand and use feature/functionality are gaining greater traction with consumers. The user interface type is an important factor with most people preferring touch-screens over rotary controls.

The easy touch-and-go nature is important for consumer safety (less distraction) and satisfaction through improved application navigation. Another important factor that Mind Commerce has identified is smartphone-to-vehicle integration. Consumers want a seamless in-vehicle experience with apps easily transferable from phone to car and vice versa. For this reason, we give the edge to Apple and Google for their CarPlay and Android Auto respectively.

The in-vehicle automobile infotainment market is going to become a $77.1 billion opportunity by 2026. Building driver-centric infotainment systems instead of vehicle-centric ecosystems will be one of the key success factors through 2030. Infotainment services enable new revenue streams that are less dependent on automotive production cycles and provide consistent revenue with up to five times higher margins than the current post-sale services. Many automotive manufacturers have installed third-party infotainment systems, which is a trend that is anticipated to accelerate as vehicle sales decline, placing greater reliance on post-sale services.

Target Audience:

  • Automobile manufacturers
  • Wireless device manufacturers
  • Automobile OEMs and aftermarket
  • Smartphone application developers
  • IoT infrastructure and solution providers

Report Benefits:

  • Vehicle infotainment market forecasts for 2021 to 2026
  • Identify leading markets for in-vehicle infotainment by country
  • Understand the role and importance of smartphone-to-vehicle
  • Identify leading company strategies, applications, and solutions
  • Learn best practices and use cases for successful vehicle infotainment
  • Recognize the importance of wearable technology application integration

Companies in Report:

  • Airbiquity Inc.
  • Apple CarPlay
  • Ford Motor Company
  • Google (Android Auto)
  • IBM Corporation
  • Inrix Inc.
  • Mojio Inc.
  • QNX (BlackBerry)
  • Thales Group
  • Vimcar GmbH

Table of Contents

1 Executive Summary

2 Connected Vehicle Infotainment System: Rise of Software Platforms

  • 2.1 Auto OEMs, OS Platform, Middle Ware and Other Third Party Platforms
    • 2.1.1 OS Platform
    • 2.1.2 Middleware Platform
    • 2.1.3 HMI Platform
    • 2.1.4 Apps Platform
    • 2.1.5 Smartphone Apps Platform
    • 2.1.6 OEM SDK Platform
  • 2.2 Driver Centric Infotainment System
  • 2.3 Vehicle Centric Telematics Solutions
  • 2.4 OEM vs Third Party
  • 2.5 On Board vs. Cloud Based

3 Automotive Infotainment Apps Platforms and Emerging Challenges

  • 3.1 Auto OEM Initiatives
  • 3.2 Third Party Apps Providers
  • 3.3 API Based Development Ecosystem
  • 3.4 Monetize Connected Services
  • 3.5 Address Cybersecurity Challenges
  • 3.6 Buy or Build Decision for In-Vehicle Infotainment Systems
  • 3.7 Adopt Integrated Strategy and Build Partnership
  • 3.8 Prepare for the Age Software Defined Cars

4 Case studies

  • 4.1 The "Smartphone as Next-Gen Automotive Infotainment" Concept
  • 4.2 QNX and Freescale: Automotive Infotainment
  • 4.3 Case Study for Ford Motor Company developed its next generation SYNC 3
  • 4.4 BOSCH CASE STUDY for GENIVI® Adoption
  • 4.5 Apple CarPlay: Ready for Connected Car Prime Time

5 Company Analysis

  • 5.1 QNX (BlackBerry)
    • 5.1.1 Company Overview
    • 5.1.2 Product Portfolio
    • 5.1.3 Recent Developments
  • 5.2 Mojio Inc.
    • 5.2.1 Company Overview
    • 5.2.2 Product Portfolio
    • 5.2.3 Recent Developments
  • 5.3 Airbiquity Inc.
    • 5.3.1 Company Overview
    • 5.3.2 Product Portfolio
    • 5.3.3 Recent Developments
  • 5.4 IBM Corporation
    • 5.4.1 Company Overview
    • 5.4.2 Product Portfolio
    • 5.4.3 Recent Developments
  • 5.5 Vimcar Inc.
    • 5.5.1 Company Overview
    • 5.5.2 Product Portfolio
    • 5.5.3 Recent Developments
  • 5.6 Thales Group
    • 5.6.1 Company Overview
    • 5.6.2 Product Portfolio
    • 5.6.3 Recent Developments
  • 5.7 Apple (CarPlay)
    • 5.7.1 Company Overview
    • 5.7.2 Product Portfolio
    • 5.7.3 Recent Developments
  • 5.8 Google (Android Auto)
    • 5.8.1 Company Overview
    • 5.8.2 Product Portfolio
    • 5.8.3 Recent Developments
  • 5.9 Inrix Inc.
    • 5.9.1 Company Overview
    • 5.9.2 Product Portfolio
    • 5.9.3 Recent Developments
  • 5.10 Ford Motor Company
    • 5.10.1 Company Overview
    • 5.10.2 Product Portfolio
    • 5.10.3 Recent Developments

6 Market Outlook and Forecasts

  • 6.1 Vehicle to Everything Ecosystem and Rise of In-Vehicle Infotainment System Market
  • 6.2 Connected In-Vehicle Infotainment System Market Forecasts 2021 - 2026
    • 6.2.1 Global Market: OEM vs. Others and Types of Connectivity
    • 6.2.2 Regional Market
      • 6.2.2.1 North America Market: OEM vs. Others, Types of Connectivity, and Country
      • 6.2.2.2 Europe Market: OEM vs. Others, Types of Connectivity, and Country
      • 6.2.2.3 APAC Market: OEM vs. Others, Types of Connectivity, and Country
      • 6.2.2.4 Latin America Market: OEM vs. Others, Types of Connectivity, and Country
      • 6.2.2.5 Middle East and Africa (MEA) Market: OEM vs. Others, Types of Connectivity, and Country
    • 6.2.3 Leading Country Markets
      • 6.2.3.1 USA Market: OEM vs. Others and Types of Connectivity
      • 6.2.3.2 Germany Market: OEM vs. Others and Types of Connectivity
      • 6.2.3.3 China Market: OEM vs. Others and Types of Connectivity
      • 6.2.3.4 Japan Market: OEM vs. Others and Types of Connectivity
      • 6.2.3.5 France Market: OEM vs. Others and Types of Connectivity
  • 6.3 Connected In-Vehicle Infotainment Module Equipped Car Forecasts 2021 - 2026
    • 6.3.1 Global Infotainment Module Equipped Car Forecasts: OEM vs. Others and Types of Smartphone Supported Module
    • 6.3.2 Regional Infotainment Module Equipped Car Forecasts
      • 6.3.2.1 North America Infotainment Module Equipped Car Forecasts
      • 6.3.2.2 Europe Infotainment Module Equipped Car Forecasts
      • 6.3.2.3 APAC Infotainment Module Equipped Car Forecasts
      • 6.3.2.4 Latin America Infotainment Module Equipped Car Forecasts
      • 6.3.2.5 MEA Infotainment Module Equipped Car Forecasts
    • 6.3.3 Leading Country Infotainment Module Equipped Car Forecasts
      • 6.3.3.1 USA Infotainment Module Equipped Car Forecasts
      • 6.3.3.2 Germany Infotainment Module Equipped Car Forecasts
      • 6.3.3.3 China Infotainment Module Equipped Car Forecasts
      • 6.3.3.4 Japan Infotainment Module Equipped Car Forecasts
      • 6.3.3.5 France Infotainment Module Equipped Car Forecasts

7 Conclusions and Recommendations

Figures

  • Figure 1: Connected Vehicle Infotainment Software Platforms
  • Figure 2: Axway API Gateway for Driver Centric Infotainment System
  • Figure 3: Axway API Gateway for Vehicle Centric Infotainment System
  • Figure 4: Connected In-Vehicle Infotainment Market: Intensity of Competition vs. Providers
  • Figure 5: Global Connected In-Vehicle Infotainment Market 2021 - 2026
  • Figure 6: Global Connected In-Vehicle Infotainment Module Deployed Car 2021 - 2026

Tables

  • Table 1: Global Connected In-Vehicle Infotainment Market by Manufacturers and Third Party 2021 - 2026
  • Table 2: Global Connected In-Vehicle Infotainment Market of Manufacturers by Segment 2021 - 2026
  • Table 3: Global Connected In-Vehicle Infotainment Market of Third Party by Segment 2021 - 2026
  • Table 4: Global Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 5: Global Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 6: Connected In-Vehicle Infotainment Market by Region 2021 - 2026
  • Table 7: North America Connected In-Vehicle Infotainment Market by Service Provider 2020 - 2025
  • Table 8: North America Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 9: North America Connected In-Vehicle Infotainment Market by Country 2021 - 2026
  • Table 10: Europe Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 11: Europe Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 12: Europe Connected In-Vehicle Infotainment Market by Country 2021 - 2026
  • Table 13: APAC Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 14: APAC Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 15: APAC Connected In-Vehicle Infotainment Market by Country 2021 - 2026
  • Table 16: Latin America Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 17: Latin America Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 18: Latin America Connected In-Vehicle Infotainment Market by Country 2021 - 2026
  • Table 19: MEA Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 20: MEA Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 21: MEA Connected In-Vehicle Infotainment Market by Country 2021 - 2026
  • Table 22: USA Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 23: USA Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 24: Germany Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 25: Germany Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 26: China Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 27: China Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 28: Japan Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 29: Japan Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 30: France Connected In-Vehicle Infotainment Market by Service Provider 2021 - 2026
  • Table 31: France Connected In-Vehicle Infotainment Market by Types of Connectivity 2021 - 2026
  • Table 32: Global Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 33: Global Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 34: Connected In-Vehicle Infotainment Module Deployed Car by Region 2021 - 2026
  • Table 35: North America Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 36: North America Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 37: North America Connected In-Vehicle Infotainment Module Deployed Car by Country 2021 - 2026
  • Table 38: Europe Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 39: Europe Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 40: Europe Connected In-Vehicle Infotainment Module Deployed Car by Country 2021 - 2026
  • Table 41: APAC Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 42: APAC Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 43: APAC Connected In-Vehicle Infotainment Module Deployed Car by Country 2021 - 2026
  • Table 44: Latin America Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 45: Latin America Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 46: Latin America Connected In-Vehicle Infotainment Module Deployed Car by Country 2021 - 2026
  • Table 47: MEA Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 48: MEA Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 49: MEA Connected In-Vehicle Infotainment Module Deployed Car by Country 2021 - 2026
  • Table 50: USA Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 51: USA Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 52: Germany Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 53: Germany Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 54: China Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 55: China Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2021 - 2026
  • Table 56: Japan Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 57: Japan Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 58: France Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
  • Table 59: France Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2021 - 2026
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