남성용 세면용품 : 세계 산업 연감(2021-2030년)

Summary

Global Male Toiletries industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men's, and pre-shave cosmetics - men's. The aftershaves & colognes segment consists of male fragrances specifically marketed as "eau de cologne" or "aftershave" and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men's disposable razors & blades segment consists of gillette fusion, wilkinson sword quattro, gillette blue plus twin blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men's segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves".

By distribution channel, the market is segmented into modern retail, specialist retail, traditional retail, direct sellers, and others. The scope of others includes cash & carries, warehouse clubs, and other generalist retail channels not included in the categories above (e.g., market traders, charity stores, student union stores, and direct sales).

All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.

The global male toiletries market value recorded revenue of $20,581.5 million in 2025, representing a compound annual growth rate (CAGR) of 2.6% between 2020 and 2025.

Market consumption volume increased with a CAGR of 0.8% between 2020 and 2025, reaching a total of 5,919.5 million units in 2025.

In 2025, the global consumption of male toiletries grew by 1.0% annually. The growth was driven by rising consumer health awareness and a stronger preference for higher-quality, more effective products.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global male toiletries market
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global male toiletries market
• Leading company profiles reveal details of key male toiletries market players' global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the global male toiletries market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the global male toiletries market by value in 2025?
• What will be the size of the global male toiletries market in 2030?
• What factors are affecting the strength of competition in the global male toiletries market?
• How has the market performed over the last five years?
• Who are the top competitors in the global male toiletries market?

Table of Contents

1 EXECUTIVE SUMMARY

• 1.1. Market value
• 1.2. Market value forecast
• 1.3. Market volume
• 1.4. Market volume forecast
• 1.5. Category segmentation
• 1.6. Geography segmentation
• 1.7. Market share
• 1.8. Competitive landscape

2 Introduction

• 2.1. What is this report about?
• 2.2. Who is the target reader?
• 2.3. How to use this report
• 2.4. Definitions

3 Global Male Toiletries

• 3.1. Market Overview
• 3.2. Market Data
• 3.3. Market Segmentation
• 3.4. Market outlook
• 3.5. Five forces analysis

4 Macroeconomic Indicators

• 4.1. Country data

5 Male Toiletries in Asia-Pacific

• 5.1. Market Overview
• 5.2. Market Data
• 5.3. Market Segmentation
• 5.4. Market outlook
• 5.5. Five forces analysis

6 Male Toiletries in Europe

• 6.1. Market Overview
• 6.2. Market Data
• 6.3. Market Segmentation
• 6.4. Market outlook
• 6.5. Five forces analysis

7 Macroeconomic Indicators

• 7.1. Country data

8 Male Toiletries in France

• 8.1. Market Overview
• 8.2. Market Data
• 8.3. Market Segmentation
• 8.4. Market outlook
• 8.5. Five forces analysis

9 Macroeconomic Indicators

• 9.1. Country data

10 Male Toiletries in Germany

• 10.1. Market Overview
• 10.2. Market Data
• 10.3. Market Segmentation
• 10.4. Market outlook
• 10.5. Five forces analysis

11 Macroeconomic Indicators

• 11.1. Country data

12 Male Toiletries in Australia

• 12.1. Market Overview
• 12.2. Market Data
• 12.3. Market Segmentation
• 12.4. Market outlook
• 12.5. Five forces analysis

13 Macroeconomic Indicators

• 13.1. Country data

14 Male Toiletries in Brazil

• 14.1. Market Overview
• 14.2. Market Data
• 14.3. Market Segmentation
• 14.4. Market outlook
• 14.5. Five forces analysis

15 Macroeconomic Indicators

• 15.1. Country data

16 Male Toiletries in Canada

• 16.1. Market Overview
• 16.2. Market Data
• 16.3. Market Segmentation
• 16.4. Market outlook
• 16.5. Five forces analysis

17 Macroeconomic Indicators

• 17.1. Country data

18 Male Toiletries in China

• 18.1. Market Overview
• 18.2. Market Data
• 18.3. Market Segmentation
• 18.4. Market outlook
• 18.5. Five forces analysis

19 Macroeconomic Indicators

• 19.1. Country data

20 Male Toiletries in India

• 20.1. Market Overview
• 20.2. Market Data
• 20.3. Market Segmentation
• 20.4. Market outlook
• 20.5. Five forces analysis

21 Macroeconomic Indicators

• 21.1. Country data

22 Male Toiletries in Indonesia

• 22.1. Market Overview
• 22.2. Market Data
• 22.3. Market Segmentation
• 22.4. Market outlook
• 22.5. Five forces analysis

23 Macroeconomic Indicators

• 23.1. Country data

24 Male Toiletries in Italy

• 24.1. Market Overview
• 24.2. Market Data
• 24.3. Market Segmentation
• 24.4. Market outlook
• 24.5. Five forces analysis

25 Macroeconomic Indicators

• 25.1. Country data

26 Male Toiletries in Japan

• 26.1. Market Overview
• 26.2. Market Data
• 26.3. Market Segmentation
• 26.4. Market outlook
• 26.5. Five forces analysis

27 Macroeconomic Indicators

• 27.1. Country data

28 Male Toiletries in Mexico

• 28.1. Market Overview
• 28.2. Market Data
• 28.3. Market Segmentation
• 28.4. Market outlook
• 28.5. Five forces analysis

29 Macroeconomic Indicators

• 29.1. Country data

30 Male Toiletries in The Netherlands

• 30.1. Market Overview
• 30.2. Market Data
• 30.3. Market Segmentation
• 30.4. Market outlook
• 30.5. Five forces analysis

31 Macroeconomic Indicators

• 31.1. Country data

32 Male Toiletries in North America

• 32.1. Market Overview
• 32.2. Market Data
• 32.3. Market Segmentation
• 32.4. Market outlook
• 32.5. Five forces analysis

33 Male Toiletries in Scandinavia

• 33.1. Market Overview
• 33.2. Market Data
• 33.3. Market Segmentation
• 33.4. Market outlook
• 33.5. Five forces analysis

34 Male Toiletries in Singapore

• 34.1. Market Overview
• 34.2. Market Data
• 34.3. Market Segmentation
• 34.4. Market outlook
• 34.5. Five forces analysis

35 Macroeconomic Indicators

• 35.1. Country data

36 Male Toiletries in South Africa

• 36.1. Market Overview
• 36.2. Market Data
• 36.3. Market Segmentation
• 36.4. Market outlook
• 36.5. Five forces analysis

37 Macroeconomic Indicators

• 37.1. Country data

38 Male Toiletries in South Korea

• 38.1. Market Overview
• 38.2. Market Data
• 38.3. Market Segmentation
• 38.4. Market outlook
• 38.5. Five forces analysis

39 Macroeconomic Indicators

• 39.1. Country data

40 Male Toiletries in Spain

• 40.1. Market Overview
• 40.2. Market Data
• 40.3. Market Segmentation
• 40.4. Market outlook
• 40.5. Five forces analysis

41 Macroeconomic Indicators

• 41.1. Country data

42 Male Toiletries in Switzerland

• 42.1. Market Overview
• 42.2. Market Data
• 42.3. Market Segmentation
• 42.4. Market outlook
• 42.5. Five forces analysis

43 Macroeconomic Indicators

• 43.1. Country data

44 Male Toiletries in Turkey

• 44.1. Market Overview
• 44.2. Market Data
• 44.3. Market Segmentation
• 44.4. Market outlook
• 44.5. Five forces analysis

45 Macroeconomic Indicators

• 45.1. Country data

46 Male Toiletries in The United Kingdom

• 46.1. Market Overview
• 46.2. Market Data
• 46.3. Market Segmentation
• 46.4. Market outlook
• 46.5. Five forces analysis

47 Macroeconomic Indicators

• 47.1. Country data

48 Male Toiletries in The United States

• 48.1. Market Overview
• 48.2. Market Data
• 48.3. Market Segmentation
• 48.4. Market outlook
• 48.5. Five forces analysis

49 Macroeconomic Indicators

• 49.1. Country data

50 Company Profiles

• 50.1. The Procter & Gamble Co
• 50.2. Edgewell Personal Care Co
• 50.3. Beiersdorf AG
• 50.4. Societe BIC
• 50.5. Super-Max Group
• 50.6. L'Oreal SA
• 50.7. Coty Inc
• 50.8. Malhotra Shaving Products (P) Ltd
• 50.9. Mandom Corp
• 50.10. Bagus Group
• 50.11. KAI Group
• 50.12. Harry's Inc
• 50.13. The Lion Match Co Pty Ltd
• 50.14. DORCO Co Ltd
• 50.15. Azmusebat Celik Sanayi ve Ticaret AS
• 50.16. Evyap Sabun Yag Gliserin San ve Tic AS

51 Appendix

• 51.1. Methodology
• 51.2. About MarketLine